Books on the topic 'Pharma marketing'

Harms, Fred, Dorothee Gänshirt, and Robin Rumler, eds. Pharma-Marketing. Berlin, Boston: De Gruyter, 2008. http://dx.doi.org/10.1515/9783110504040.

Dichtl, Erwin, Hans Raffée, and Michael Thiess, eds. Innovatives Pharma-Marketing. Wiesbaden: Gabler Verlag, 1989. http://dx.doi.org/10.1007/978-3-322-89322-2.

Umbach, Günter. Erfolgreich im Pharma-Marketing. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6559-2.

Umbach, Günter. Erfolgreich im Pharma-Marketing. Wiesbaden: Gabler Verlag, 2013. http://dx.doi.org/10.1007/978-3-8349-4571-6.

Umbach, Günter. Erfolgreich im Pharma-Marketing. Wiesbaden: Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-18482-7.

Gehrig, Walter. Pharma-Marketing: Instrumente, Organisation und Methoden : national und international. Zürich: Verlag Moderne Industrie, 1987.

Walther, Hans-Peter. Erfolgreiches strategisches Pharma-Marketing: Eine theoriegeleitete empirische Studie auf der Grundlage des situativen Ansatzes. Frankfurt am Main: Lang, 1988.

Becker, Helmut E. Kommunikations-Strategien im Pharma-Markt: Verhaltenswissenschaftliche Ansätze zur Ärzte- und Patienten-Ansprache im Markt für verschreibungspflichtige Präparate. Heidelberg: Physica, 1992.

Umbach, Günter. Erfolgreich im Pharma-Marketing: Wie Sie im Produktmanagement von Arzneimitteln Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen. Wiesbaden: Springer Fachmedien, 2011.

Holdford, David A. Marketing for pharmacists. 2nd ed. Washington, DC: American Pharmacists Association, 2007.

1945-, Lowe Robin, and Cattee Peter, eds. Marketing and retail pharmacy. Abingdon, Oxon, UK: Radcliffe Medical Press, 1997.

Chisholm-Burns, Marie A. Pharmacy management, leadership, marketing, and finance. Sudbury, Mass: Jones and Bartlett Publishers, 2011.

Smith, Mickey C. Pharmaceutical marketing: Strategy and cases. New York: Pharmaceutical Products Press, 1991.

Stupp, Eric, Markus Schott, and Alison Dennis. Distribution & marketing of drugs: Jurisdictional comparisons. London: Sweet & Maxwell, 2013.

Chisholm-Burns, Marie A., Allison M. Vaillancourt, and Marv Shepherd. Pharmacy management, leadership, marketing, and finance. 2nd ed. Burlington, MA: Jones & Bartlett Learning, 2014.

Pines, Wayne L. Marketing compliance guide for drug and device manufacturers. Washington, DC: Thompson Pub. Group, 2008.

Guide to EU pharmaceutical regulatory law. Alphen aan den Rijn, The Netherlands: Kluwer Law International, 2010.

University), Stephen Wilson Pharmacy Seminar (30th 1984 Wayne State. The impact on pharmacy practice of the switch of legend drugs to OTC status: The 30th Annual Stephen Wilson Pharmacy Seminar proceedings : Tuesday, February 7, 1984, Wayne State University, Detroit, Michigan. Detroit, Mich: The University, 1985.

Meng, Werner. Marketing authorization for pharmaceutical products and the protection of submitted data. Baden-Baden: Nomos, 2000.

Clark, Michael E. Pharmaceutical and medical device law: Regulation of research, development, and marketing. Arlington, VA: Bloomberg BNA, 2015.

Hogshire, Jim. Pills-a-go-go: A fiendish investigation into pill marketing, art, history and consumption. Venice, Calif: Feral House, 1999.

2002), Marburger Gespräche zum Pharmarecht (5th. Vertriebswege für Arzneimittel in Europa: 5. Symposion von Wissenschaft und Praxis. Frankfurt am Main: PMI Verlag, 2003.

2002), Marburger Gespräche zum Pharmarecht (5th. Vertriebswege für Arzneimittel in Europa: 5. Symposion von Wissenschaft und Praxis. Frankfurt am Main: PMI Verlag, 2003.

Cotnoir, Michel. La mise en marché du médicament en droit pharmaceutique canadien. Montréal: Éditions Thémis, 1995.

Forschung erfolgreich vermarkten: Ein Ratgeber für die Praxis. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003.

Investigations, United States Congress House Committee on Commerce Subcommittee on Oversight and. Enforcing the laws on Internet pharmaceutical sales: Where are the Feds? : hearing before the Subcommittee on Oversight and Investigations of the Committee on Commerce, House of Representatives, One Hundred Sixth Congress, second session, May 25, 2000. Washington: U.S. G.P.O., 2000.

Hiromi, Okabe, and Mathieu Mark P, eds. Global biotechnology product registration: E.U., U.S., and Japan. Waltham, MA: Parexel International Corp., 1997.

Barbara, Steinhoff, and Blasius Helga, eds. Herbal medicinal products: Scientific and regulatory basis for development, quality assurance and marketing authorisation. Suttgart: Medpharm Scientific Publishers, 2003.

Wellcome Institute for the History of Medicine. Pills and profits: The selling of medicines since 1870 : an exhibition at the Wellcome Institute for the History of Medicine, 29 April to 19 August 1994. [London]: Wellcome Trust, 1994.

United States. Congress. Senate. A bill to amend title XVIII of the Social Security Act to require prompt payment to pharmacies under part D, to restrict pharmacy co-branding on prescription drug cards issued under such part, and to provide guidelines for Medication Therapy Management Services programs offered by prescription drug plans and MA-PD plans under such part. Washington, D.C: U.S. G.P.O., 2006.

Senate, United States Congress. A bill to amend title XVIII of the Social Security Act to require prompt payment to pharmacies under part D, to restrict pharmacy co-branding on prescription drug cards issued under such part, and to provide guidelines for Medication Therapy Management Services programs offered by prescription drug plans and MA-PD plans under such part. Washington, D.C: U.S. G.P.O., 2007.

1963-, Cassels Alan, ed. Selling sickness: How the world's biggest pharmaceutical companies are turning us all into patients. New York, NY: Nation Books, 2005.

Moynihan, Ray. Medicamentos que nos enferman: E industrias farmacéuticas que nos convierten en pacientes. Barcelona: Terapias Verdes, 2006.

Pharma 2005: Marketing to the individual. [S.l.]: PriceWaterhouseCoopers, 1999.

Law, Jacky. Big Pharma. Constable and Robinson, 2006.

Raffée, Erwin Dichtl Hans. Innovatives Pharma-Marketing: Marktorientierung als Erfolgsstrategie der 90ER Jahre. Gabler Verlag, 1989.

Big Pharma: Exposing the Global Healthcare Agenda. Carroll & Graf, 2006.

The antidote: Inside the world of new pharma. Simon & Schuster, 2014.

Werth, Barry. The Antidote: Inside the World of New Pharma. Simon & Schuster, 2014.

Umbach, Günter. Erfolgreich im Pharma-Marketing: Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen. Springer Gabler, 2017.

Umbach, Günter. Erfolgreich im Pharma-Marketing: Wie Sie Ärzte, Apotheker, Patienten, Experten und Manager als Kunden gewinnen. Gabler Verlag, 2013.

Pharma-marketing: Gesundheitsökonomische Aspekte Einer Innovativen Industrie Am Beispiel Von Deutschland, Österreich Und Der Schweiz (Forum Marketing Und Management) (German Edition). De Gruyter Oldenbourg, 2008.

Goldman, Brian, and Joel Lexchin. Doctors in Denial: How the Canadian Medical Profession Has Been Captured by Big Pharma. James Lorimer & Company Ltd., Publishers, 2017.

Urban, Thomas. Digitales Marketing in der Gesundheitsbranche : E-Health, Pharma 4. 0 und Gesundheits-Apps: Wie Sie B2B- und B2C-Zielgruppen Heute Erreichen. Springer Gabler. in Springer Fachmedien Wiesbaden GmbH, 2024.

Rx-To-OTC Switch - The Strategies Behind Switches.: The Strategies Behind Switches. The Results Today. Wiesbaden, Germany: Progress Publishing, 1997.

Marketing for Pharmacists. APhA Publications, 2003.

Marketing for Pharmacists. 2nd ed. American Pharmacists Association (APhA), 2007.

III, Benjamin F. Banahan. Marketing to Pharmacists. Haworth Press, 1999.

Pharmacy Management, Leadership, Marketing, and Finance. Jones & Bartlett Learning, LLC, 2012.

A, Chisholm-Burns Marie, Vaillancourt Allison M, and Shepherd Marv, eds. Pharmacy management, leadership, marketing, and finance. Sudbury, Mass: Jones and Bartlett Publishers, 2011.