Dissertations / Theses: 'Pharma marketing'

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Wolff, Michael. "Pharma-Marketing und Umwelt : mehrdeutige Information als Auslöser einer neuen Semantik d. Arzneimittels /." Spardorf : Wilfer, 1987. http://www.gbv.de/dms/bs/toc/027210081.pdf.

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Tatarová, Jana. "Adaptace marketingové strategie firmy GEHE Pharma pro český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76536.

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This thesis is focused on adaptation of GEHE Pharma marketing strategy on the Czech wholesaler's market with pharmaceutical products. In the first part the theoretical background needed for the application part of the thesis is summarized. I mention here the possibilities of internationalization, visions and targets of the firms working on the foreign markets and basic analyses needed for acting there. Then I summarize the possibilities of adaptation of the marketing mix mention the specifics of the B2B and the pharmaceutical market. In the following application part GEHE Pharma Company is presented and also her acting on the pharmaceutical market. Then the concrete analyses are made (PEST analysis, SWOT analysis, and Czech pharmaceutical market analysis) and the adaptation of marketing mix of the company was summarized. In the last part of the thesis some suggestions for ameliorations of particular parts of marketing mix are made.

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BM, Khalid, and Priyanka Pulikanti Rani. "Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-35234.

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This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. Most of the articles and the reports in the early stage were mainly about the concept of digital marketing, technology, implementation in day-to-day business. Lesser studies have been conducted keeping the pandemic in view. Covid-19 is the most influencing topic today around the world and because of this, digital marketing has become the important marketing strategy for every business to withstand in the market. We have chosen to work with the pharmaceutical company in an emerging country India to study the impact of Covid-19 on the pharmaceutical industry and how the industry is adapting digital marketing as their marketing strategy. The empirical study is designed as a qualitative method. We had conducted the interview with the employees of the marketing department, used digital marketing concepts from different literature, and applied to our study. We have also explained the selected methodology to answer our research questions. Our findings from the research have shown that digital marketing is the most effective marketing strategy for almost all businesses during this lockdown. The company we worked is believing that digital marketing has a long-run result. We had discussed about the marketing challenges faced by the pharmaceutical companies during pandemic, challenges of adopting digital transformation, strategies followed by the company to sustain customer loyalty by following the aspects of relationship marketing. Our research also focused to know about the solutions to overcome the challenges faced by the pharmaceutical companies.

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Zavřelová, Tereza. "Návrh komunikační strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224952.

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This master´s thesis deals with improving communication strategy of Lactacyd, which is an intimate hygiene brand of Omega Pharma company. The thesis is divided into three main parts. The first part contains description of theoretical resources and fundamental knowledge. The second part of the thesis is focused on an analysis of the current situation with an aim to obtain information needed for proposal part. The last part delivers proposals for improvement of the current marketing communication as well as other proposals which can strenghten market position of Lactacyd brand.

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Tozlikian, Shant, and Erik Falk. "Marketing of Nicotine Replacement Therapy Products in a Deregulated Swedish Pharmacy Market." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-5675.

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The thesis will provide a description of the previous Swedish NRT marketing mix, a description of the present plans of Swedish NRT marketers for the marketing mix of their products, and the present marketing mix of the previously deregulated pharmacy markets in Finland and Norway. The purpose is to develop conclusions on how marketers of NRT products could change their marketing mix in response to the deregulation of the Swedish pharmacy market.

This thesis relies on a descriptive method. Interviews are used as the source of primary data. This is because some of the information sought after is not readily available and cannot be found through secondary data.

Markets are mature only in the minds of the actors on the market. Due to the deregulation the market seems to be a window of opportunity for any innovative, aggressive marketing entrepreneur who wants to radically change his or her position in the market. NRT marketers could attempt to design a new, more aggressive strategy and work with the remaining Ps to unhinge what seems to be regarded a mature market. NRT marketers should work more actively to create an effective market feedback loop. NRT marketers should consider using the Internet to sell their products to consumers, thus opening a new channel.

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Čapková, Martina. "Možnosti marketingové orientace ve farmacii." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113494.

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The thesis deals with the topic of pharmaceutical marketing. Pharmaceutical marketing uses many usual marketing techniques, but it has also its typical characteristics. The thesis focuses on those specifics. It deals with the various tools of marketing and communication mix and their specific characteristics in relation to the pharmaceutical marketing. The thesis summarizes the theoretical literature, which relates to the topic, and explains the Czech legislation that regulates significantly all marketing activities in pharmaceutical industry. The analytical part of the thesis solves two real existing marketing problems on the example of the Belupo company. It analyses why the Simbela product has failed on the Czech market and proposes a go-to-market strategy for the new Belohair product.

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Johnson, Jeffrey A. (Jeffrey Allen) 1964. "A comparison of satisfaction with pharmacy services between mail and traditional pharmacy patrons and an evaluation of the relationship with health status." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290607.

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The aims of this research were to determine the level of satisfaction with pharmacy services among enrollees of a managed care organization, compare the level of satisfaction between mail pharmacy and traditional pharmacy patrons, and evaluate the relationship between satisfaction with pharmacy services and health status. Data was collected via telephone interviews with 1,362 enrollees of the managed care organization. The overall response rate was 65%. Satisfaction was measured using previously developed items for traditional pharmacy services, and newly developed, parallel items for mail pharmacy services. Scores were calculated for hypothesized multi-item dimensions of satisfaction. Health status was measured using the physical and mental health composite scores of the SF-12 Health Survey. Satisfaction with pharmacy services was compared between patron groups using ANOVA and ANCOVA models. Confirmatory factor analysis and structural equation modeling (SEM) were used to evaluate the dimensional structure of satisfaction with pharmacy services and the relationship between satisfaction with pharmacy services and health status. The results indicated that mail pharmacy patrons were more satisfied than traditional pharmacy patrons with their pharmacy services in general, and specifically with the financial aspects and technical quality of those services. When the comparisons were adjusted for general satisfaction with medical care and mental health status, mail pharmacy patrons still had greater levels of general satisfaction with pharmacy services. However, when these covariates were included in the comparison of satisfaction with financial aspects and technical quality of pharmacy services, dimension scores between the two patron groups were not significantly different. Internal consistency reliability coefficients for the multi-item dimensions of satisfaction were in the range of 0.53 to 0.77, with the exception of the Written Information dimension for mail pharmacy service, where the alpha coefficient was 0.37. A positive correlation between the dimension scores for general satisfaction with pharmacy services and general satisfaction with medical care lends support to the construct validity of the measurements. Additionally, it was concluded that, as expected, general satisfaction with pharmacy services was positively correlated with mental health status, but there was no significant relationship between physical health and satisfaction with pharmacy services.

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Futter, William Thomas. "An analysis of the relationship between the sources of conflict and the stages in the conflict process within the marketing channel comprising retail pharmacy managers and medical doctors." Thesis, Rhodes University, 1988. http://hdl.handle.net/10962/d1001628.

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Marketing channels have traditionally been examined as commercial conduits the sale objective of which was to facilitate the flow of goods from producer to consumer. This approach emphasized functional and structural aspects of the channel and was primarily concerned with the efficiency of the distribution system. During the last two decades, marketing channels have increasingly been viewed as social systems affected by the behavioural dimensions of power, conflict, roles and communication. The rapid growth of vertical marketing systems with greater authority and interdependence between channel members, have stimulated interest in this field. Nevertheless, research has been limited and characterized by methodological problems and conceptual differences about the definitions of behavioural variables and their relationships. Some attempts have been made to develop an integrated framework within which to conduct research into channel relationships, but the validity and relaibility of these models has not been tested. This research project examined the relationship between the sources of conflict and stages in the conflict process. The sources of conflict were subdivided into attitudinal and structural categories, the latter being concerned with goal differences, the desire for autonomy in the face of interdependence and competition for scarce resources. The conflict process model adopted by the author assumes the existence of stages of latency, feeling, perception, manifestation and aftermath in each conflict episode. The first four were treated as separate behavioural states for which different levels of conflict intensity were measured. In order to provide greater explanatory power to the results of the analysis, the perceptions of two respondent groups were identified, namely the leader group, consisting of channel members responsible for the overall strategic interests of the channel, and the affected group, consisting of channel members who had been adversly affected by the activities of their partners in the channel dyad. In addition, respondents were asked to identify separately, their perceptions of the macro and micro levels of conflict in the four conflict states. The marketing channel for prescription medicines was selected for the study. The focal dyad consisted of retail pharmacy managers and doctors with single respondent perceptual measures being obtained from the retail pharmacy managers. A mail survey of all the retail pharmacy managers in South Africa, South West Africa/Namibia, and the independent homelands conducted in July 1987 resulted in a 40% response rate (1031 returns). Tests indicated statistically significant differences between the perceptual measures representing the sources and stages of conflict, the macro and micro levels of the stages of conflict and between the leader and the non-leader groups and the affected and non-affected groups. A sequential hierarchy in the level of conflict measured in the behavioural states was indicated, with decreasing levels of conflict being identified in states of latency, perception, feeling and manifestations, respectively. An analysis of the results revealed that attitudinal sources of conflict were more important that structural sources in measures of perceptions, feelings and manifestations of conflict behaviour. In the latent conflict state, structural sources assumed greater importance than attitudinal sources. In most of the measures, the sources of conflict were more correlated with perceptions of conflict at the macro level than the micro level. The exception was manifest conflict for which micro conflict levels were more important. The major sources of conflict were differences in perceptions, differences in goals and the lack of autonomy. The leader group indicated a particular concern for attitudinal factors, particularly communication difficulties. The affected group, whilst identifying attitudinal factors as being the most important, was especially concerned with their lack of autonomy from the doctor, rather than the competition for scarce resources which could have been expected. An overall assessment of the level of conflict between retail pharmacy managers and doctors indicated that the channel dyad was relatively free from conflict. Relationships were characterized by a degree of satisfaction, some degree of harmony and little evidence of conflict behaviour.

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Kuršelis, Vytautas. "MARKETINGO ELEMENTŲ ĮTAKOS VERTINIMAS PACIENTŲ APSISPRENDIMUI ĮSIGYJANT VAISTUS." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140618_233516-71868.

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Tyrimo tikslas – ištirti ir įvertinti marketingo elementų įtaką pacientų apsisprendimui įsigyjant vaistus. Tyrimo uždaviniai. Nustatyti kaip marketingo elementai (6p – kaina, produktas, pateikimas, rėmimas, procesai ir žmonės) lemia pacientų apsisprendimą įsigyti vaistus; įvertinti, kurie marketingo elementai yra lemiantys; nustatyti farmacinės paslaugos poveikį marketingo procese; įvertinti galimą marketingo elementų poveikio riziką. Tyrimo metodika. Tyrimas atliktas 2012 m. - 2014 m. Buvo organizuoti du tyrimo etapai – kokybinis ir kiekybinis tyrimai. Kokybiniame tyrime dalyvavo 14 vaistinės pacientų, („focus“ grupė); kiekybiniame – 381 vaistinių pacientai. Kokybiniam tyrimui taikytas turinio analizės („Content“) metodas. Statistinė duomenų analizė atlikta, naudojantis SPSS.21. Kiekybinio tyrimo duomenims vertinti taikyti faktorinės ir vidutinių įverčių analizės metodai. Rezultatai. 70,6% respondentų vaistinėje perka vaistus. Vidutiniškai vienas pacientas vieno apsipirkimo metu išleidžia 31 – 50 Lt. Dauguma vaistus perka kas mėnesį. Vaistai perkami paskyrus gydytojui (74,8%), 32% savigydos atveju, 24,4 % perka patarus vaistininkui. 66% pacientų yra bent kartą nusipirkę daugiau vaistų nei reikėjo dėl taikytos nuolaidos. 12,4 % respondentų teigė nusipirkę vaistų dėl reklamos ir informacijos internete ir nusivylę jų poveikiu. Svarbiausi paciento apsisprendimą įsigyti vaistus lemiantys marketingo elementai - farmacinė paslauga, vaistinė ir kaina. Farmacinė paslauga... [toliau žr. visą tekstą]
Objective: Investigate and evaluate the influence of marketing elements on patient's decision to purchase medicines. Methods: The study was carried out in 2013 – 2014. It was organized in two phases - qualitative and quantitative research. In the Qualitative research was conducted 14 pharmacy’s patients (the Focus Group); in the quantitative - 381 pharmacy patients. All collected qualitative data was analyzed by content analysis. An anonymous questionnaire was used for qualitative research. Statistical analysis of the quantitative findings was performed using the data analysis software package SPSS version 21. The quantitative survey data to assess the factor applied to the average of estimates and analysis. Factor analysis and average mean methods were applied to evaluate the quantitative research data. Results: 70.6 % of the respondents buy medicines in a pharmacy. On average, one patient spends 31-50 Lt. Most of the patients buy every month. The medicines are purchased because of doctor prescription (74.8 %), self-curing (32%), pharmacists’ advice (24.4%). 66 % of the patients purchased more medicines than necessary because of an applied discount at least once. 12.4 % of respondents, who have bought medicines because of advertising and information on the internet, were disappointed with the effect of these medicines. The patient's decision is mainly due to a pharmaceutical service, pharmacy and price. The pharmaceutical service is more relevant to women and younger... [to full text]

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Suttner, Raymond Sharl. "An analysis of the influence exerted by the pharmacist and pharmacy assistant in the purchase decision of health and beauty aid products." Thesis, Rhodes University, 1986. http://hdl.handle.net/10962/d1004383.

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[Introduction] The 1980s have ushered in an era of extreme competitive pressure for the modern business organisation. In previous times many business organisations have succeeded simply because of the excellence of their products, with little concern or attention being paid to the wants and needs of potential customers. As the business environment has become more competitive, however, the point of focus has changed. There is ample evidence which suggests a correlation between success in business and firms which have adopted a marketing-orientated philosophy of business. The evolution of marketing as a discipline has been hastened in recent times by the need of the firm to survive in the face of increasing competition. This "increasing attention" is occurring because of the realisation that sheer product excellence alone will not necessarily mean that the firm will succeed in establishing a group of satisfied customers in the long term. It is the adoption of the so-called "marketing concept" which provides the opportunity for the firm to develop a competitive edge which will more likely eventuate in success.

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Lifková, Hana. "MARKETING ZAMĚŘENÝ NA PACIENTY S FENYLKETONURIÍ (PKU)." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198276.

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The master's thesis deals with inherited metabolic disorder phenylketonuria from a marketing point of view. The theoretical basis of this thesis points out to differences between the marketing mix in the pharmaceutical industry and other industries. Analysis of marketing mix of Nutricia company in relation to patients with phenylketonuria is based on these facts. Secondary and primary data are used in this master's thesis. There were several research methods used to get the information, such comparison and telephone interviews. The work provides insights and recommendations in relation to the potential competitive advantages of the Nutricia company, which can help to maintain its position as market leader in the future. Attention is mostly paid to project such Home Deliveery and on-line communication.

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Navickienė, Vida. "X vaistinių tinklo plėtros galimybės." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050616_121715-94951.

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The theme of this thesis for Master of Management of public health-care is of significant importance. Health care is considered to be a priority sphere in many states with pharmaceutics constituting a ground for a secure society. Increase of funding for health care demonstrates continual endeavors of Lithuanian Government to guarantee the best health care for Lithuanian people as well as affordable medication and the latest science achievements applicable in the course of medical treatment. Aim of the study: to determine the expansion opportunities of X pharmacy network. Objectives : 1. To assess drugs market in Lithuania. 2. To explore the main suppliers of drugs and changes in drugs market. 3. To evaluate competitive state of X pharmacy network and to discuss the prospects. Methods – on the basis of five forces model of M. Porter, the outer and inner situation of the pharmacy network have been analyzed as well as the statistical data, reports and sources of information, both Lithuanian and foreign. Rezults: 1.Medication market in Lithuania is subject to constant annual rise. Pharmacy market is being increasingly quickly filled, the amount of producers and drugs is getting optimal to the needs of the market. In 2004, retail marked constituted 1,188 billion Litas with an increase in 14,10 per cent in comparison with year 2003 (1,05 billion Litas). In 2003, expenditure from Obligatory Health Insurance Foundation amounted to 360 million Litas, in 2004, it amounted to almost... [to full text]

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Šilberská, Tereza. "Marketingová strategie Lékárny U Pöttingea s použitím marketingového nástroje service blueprint." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203826.

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The diploma thesis is focused on marketing strategy plan of a private pharmacy using service blueprint as a marketing tool. At the beginning the thesis deals with characteristics of specifics and state regulations of pharmacy marketing. Then the thesis analyses Czech pharmacy market in particular with regard to the expansion of pharmacy chains and also puts emphasis on current pharmacy trends that influence management and marketing of private pharmacies. The main goal is firstly to describe the components of marketing mix that pharmacies might legally use as a part of their marketing strategy. Secondly the theoretical knowledge is applied to case study of Pötting's Pharmacy. The marketing strategy plan is based on situation analysis, service blueprint and questionnaire survey.

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Jirků, Jitka. "Marketingová komunikace ve farmaceutickém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76931.

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The object of this thesis is to give a self-contained theoretical basis for understanding of the specifics of the communication in marketing of pharmaceutical companies. To formulate a marked differences in this field and to summarize the main acquired information towards the plan of optimal marketing communication for pharmaceutical companies.

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Koblížková, Beáta. "Vliv marketingové komunikace na spotřební chování u vybraného otc léčiva." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205278.

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The first part of my master thesis is devoted to theoretical knowledge, which will be then used as a basis for the second part. In this theoretical part will be introduced basic concepts related to marketing communications. This part is also focused on the main aspects of marketing communications in pharmacy, including legislative restrictions in the Czech Republic, the current development of the pharmaceutical industry and trends in this area. The second part is dedicated to the practical application of knowledge from the theoretical part. Main focus in the practical part is on the execution of own research. Main task in this research will be to determine what level of awareness do respondents have (from the general public and healthcare professionals) about brand Panadol and its products for children. And also what impact has the current marketing communication on consumers behavior. Based on the findings from the theoretical part, suggestions made by respondents from both parts of the research, after viewing additional information obtained from the MML data and after considering the current use of marketing communication tools (used by GlaxoSmithKline) will be prepared my own proposal for the use of these communication tools. Research method will be direct electronic survey used for respondents from the general public, which will complement the method of structured personal interviewing of experts. In conclusion of the master thesis I will make a summary of the main findings of this thesis together with my own opinion on the thesis subject.

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Klusáčková, Jana. "Mystery shopping a jeho využití ve farmacii." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71895.

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This diploma thesis deals with a research method that is called mystery shopping. The objective is to introduce of this method, its application in practice, interpretation of results and subsequent proposal of recommendations. Marketing research and the main parts of the research process are in diploma thesis defined. A conception mystery shopper, mystery story are also explained and phases of imaginary shopping are taken to part. The application part is realized through mystery shopping in 42 pharmacy in Prague. The study observes the four chain pharmacy Phramaland, Dr. Max, Lloyds a and Schlecker and focuses on their approach to potential customers and evaluation of quality sales. Recommendations for pharmacy are given according to the analysed results. The closure summarizes the important findings of the thesis.

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Van, Sickle John David. "The rise of asthma and allergy in South India: How representations of illness influence medical practice and the marketing of medicine." Diss., The University of Arizona, 2004. http://hdl.handle.net/10150/290053.

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Asthma has become one of the most commonly talked about and politically charged health topics in India. Yet, less than a decade ago, international studies reported that rates of the disease in the country were among the lowest in the world. This dissertation examines how asthma rapidly became a preeminent health concern in Tamil Nadu. I document and critically examine factors that have led to the phenomenon of asthma, from the multiple perspectives of its sufferers, the practitioners who diagnose and treat the disease, and the pharmaceutical companies that develop and market products for its management. I examine how popular representations of asthma and allergy--which view the disease as the result of an increasingly toxic environment, a more susceptible population, and new, modern ways of life--have influenced the social meaning and medical management of asthma. Using a variety of data, I describe patterns of health care seeking, the therapeutic regimens prescribed for asthma, and the important role played by factors such as the affordability of medications, and the perceptions of the activity and potential harm of medications, such as steroids. I look at increasing coverage of asthma in the Indian print media, and the efforts of the private health care industry and Indian environmental organizations, to draw further attention to the disease. Through detailed clinical observations and interviews with a wide range of allopathic and traditional Indian medical practitioners, I outline the variety of professional understandings and therapeutic approaches toward asthma, describe important differences in the interpretations of its symptoms, and examine the medical and social factors contributing to misdiagnoses, underdiagnosis, and undertreatment. In addition to medical knowledge about asthma, practice patterns are determined by a variety of practical logics, including economic competition in the pluralistic marketplace, the social relations of disease labels, and the pressures to forge a stable relationship between practitioner and patient. Finally, I describe the variety of techniques through which some of the leading drug companies in India have actively promoted asthma and allergy, and provide an ethnographic account of the introduction of new asthma drugs--the leukotriene receptor antagonists--to the Indian market.

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Pham, Thai Thuy [Verfasser], Ludwig [Akademischer Betreuer] Theuvsen, Achim [Gutachter] Spiller, and Oliver [Gutachter] Mußhoff. "Specialty Rice Adoption, Collective Action and Marketing Channel Choice: Insights from Vietnam / Thai Thuy Pham ; Gutachter: Achim Spiller, Oliver Mußhoff ; Betreuer: Ludwig Theuvsen." Göttingen : Niedersächsische Staats- und Universitätsbibliothek Göttingen, 2017. http://d-nb.info/1131875702/34.

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Arlauskaitė, Živilė. "Lietuvos nacionalinė vaistų politika reguliavimo aspektu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080626_094024-49430.

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Svarbūs socialinės ir farmacijos politikos uždaviniai yra aprūpinimas vaistais ir vaistų išlaidų kompensavimo sistemos vystymas. Šioje srityje susiduriama su problemomis, būdingomis visuomenėms, stokojančioms resursų, ekonominio ir politinio stabilumo. Visuomeninio sveikatos priežiūros finansavimo apimties problemos aktualios ir ekonomiškai pajėgiausių valstybių viešajai politikai. Senstant populiacijai, kyla sveikatos paslaugų poreikis, siekiama naujų efektyvesnių preparatų įdiegimo. Tai skatina vaistų išlaidų augimą šalyse. Valstybių vyriausybės bando reguliuoti farmacijos rinką. Jos turi subalansuoti besiskiriančius tikslus. Pirma, vyriausybės turi užtikrinti sveikatos politikos tikslus: saugoti visuomenės sveikatą; užtikrinti pacientų priėjimą prie saugių ir efektyvių vaistų; gerinti priežiūros kokybę; ir užtikrinti, kad išlaidos farmacijai netaps pernelyg didelės, kad pakenktų šiems vyriausybiniams tikslams. Taigi teisingumas ir efektyvumas (t.y. ribotų resursų geriausias panaudojimas norint padidinti visuomenės sveikatą) ir pacientų reikmių patenkinimas, yra svarbiausi tikslai. Vienas iš vyriausybės vaidmenų farmacijos politikoje yra pasirūpinti finansavimu ir sistema, kuri sudarytų sąlygas priežiūros kokybei. Nacionalinė vaistų politika – tai valstybės institucijų priemonės ir veiksmai siekiant užtikrinti galimybę įsigyti Lietuvoje kainos ir teritoriniu požiūriu prieinamų, tinkamos kokybės, veiksmingų bei saugių vaistų ir gauti tinkamos kokybės farmacines... [toliau žr. visą tekstą]
Important tasks of social and pharmacy politics are the supply of pharmaceuticals and developing system of reimbursement of costs on pharmaceuticals. There are problems with societies, which lack for resources, economical and political stability. Problems with financing health care are also important to economically strong countries. Because of population ageing, requirements of health care services grow and the object is implementation of new, more effective preparations. This also promotes growing of costs on pharmaceuticals. Governments try to regulate few markets as much as they do the pharmaceutical market. They have to balance contrasting objectives. First, governments must secure health policy objectives: protecting public health, guaranteeing patient access to safe and effective medicines, improving the quality of care and ensuring that pharmaceutical expenditure does not become excessive so as to undermine these and other government objectives. Equity and efficiency (i.e. making best use of limited resources to increase population health) and meeting patient need are, therefore, perhaps the prime objectives. One of the roles of government in pharmaceutical policy is to provide the funding and framework that allows that quality of care. National policy of pharmaceuticals involves means and acts of state institutions pursuing to ensure possibility to procure drugs, which are cost and territorially available, effective and secure, and also involves possibility to get... [to full text]

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Těšínská, Edita. "Vliv marketingové komunikace ve farmaceutickém průmyslu na rozhodování spotřebitele." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205199.

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This master thesis introduces the pharmaceutical industrys marketing communication from the consumers point of view. It is aimed at consumers perception of the marketing communication in this area and at the way it influences their choice in purchases of over-the-counter drugs. Its goal is to find out which source of information leading to the final decision over the purchase of an over-the-counter drug the consumer considers to be the most reliable one, what role the marketing communication plays in the process and what other factors effect consumers while they are choosing and purchasing an over-the-counter drug. The thesis consists of a theoretical and a practical part. The theoretical part introduces the pharmaceutical industry, the marketing mix and consumer behaviour. The practical part is based on a questionnaire survey through which the main goal of the thesis is to be reached.

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Costa, José Miguel Freitas da Rocha e. "A reorganização da farmácia comunitária face à nova realidade económica." Master's thesis, [s.n.], 2014. http://hdl.handle.net/10284/4431.

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Projeto de Pós-Graduação/Dissertação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Ciências Farmacêuticas
O agravamento da situação económica que Portugal tem sofrido nos últimos anos tem levado os sucessivos governos a implementar medidas de contenção da despesa nos diferentes setores que compõem o Estado. O setor da saúde não é exceção, tendo-se verificado sucessivos cortes nos últimos anos. Ao nível da farmácia comunitária, a realidade tem-se alterado profundamente. As sucessivas alterações legislativas que têm sido aprovadas desde o ano de 2005, não só vieram aumentar a concorrência no setor, com medidas como a liberalização da propriedade, a possibilidade de fazer descontos nos medicamentos e a venda de MNSRM fora das farmácias, como também vieram diminuir a rentabilidade das farmácias com as reduções sucessivas dos preços dos medicamentos e das suas margens de comercialização, a aplicação de margens regressivas em vez de margens fixas e o aumento de stock por imposição legal, entre outras medidas. Tais alterações fizeram com que o setor das farmácias atravesse agora uma grave crise económica e financeira, havendo mesmo farmácias a fechar. Como consequência, tem havido também uma redução da assistência às populações. Para responder a estas dificuldades, as farmácias e os farmacêuticos devem unir-se em torno de objetivos comuns, defendendo uma nova forma de pensar a farmácia, em que o atendimento ao doente ganha uma maior importância face à venda do medicamento. The worsening of the economic situation that Portugal has suffered in the last years has lead the successive governments to implement measures to curb spending in the different sectors that compose the state. The health sector is no exception, and in recent years there have been successive cuts. In what community pharmacy is concerned, reality has profoundly changed. The successive legislative amendments that have been approved since 2005, not only have increased competition in the sector, with measures such as property liberalization, the possibility of making discounts on drug sales and the sale of non-prescription drugs outside pharmacy, as they also decreased the profitability of pharmacies with successive reductions in drug prices and their sales margins, the application of regressive margins instead of fixed margins and the stock increase by legal imposition, between other measures. Such changes caused a severe economic and financial crisis in the community pharmacy sector, with pharmacies having to shut. As a consequence, there has also been a reduction in assistance to populations. To address these difficulties, the pharmacies and pharmacists should unite around common goals, advocating a new way of thinking the pharmacy, where the patient’s care gains greater importance when compared to the drug’s sale.

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Kurzawa, Ondřej. "Efektivita komunikace v místě prodeje." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75348.

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This master thesis deals with possibilities for addressing customers at point of sale. Its objective is to apply current theoretical approaches to the field of research in order to design a concrete solution for increase of communication effectiveness of dermo-cosmetics products at pharmacies.

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23

Brown, Shonda Dellena. "An Information Privacy Examination of the Practices of Pharmaceutical Companies Regarding Use of Information Collected Through Their Websites." NSUWorks, 2015. http://nsuworks.nova.edu/gscis_etd/47.

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Consumers have begun to take a more proactive approach to their healthcare by accessing pharmaceutical companies Websites to obtain health and drug information, support groups, rebates, coupons, as well as free drug trials. In exchange for these benefits, companies require consumers to voluntarily disclose information. However, research has shown that consumers continue to be concerned about how their information is managed, used, and distributed by companies, especially if accessed via the Web. To date, there has been limited empirical research to examine the actual online practices of companies when it comes to privacy, especially those of pharmaceutical companies. Using Delphi expert panel process, the components of a benchmarking index were identified to examine the documented and actual online practices of 100 Website registrations with pharmaceutical companies. The evolution for the development of an index to measure the personal information privacy violations of pharmaceutical companies is presented. Second, empirical evidence is provided regarding the magnitude of voluntary adherence to the Fair Information Practices (FIPs) by pharmaceutical companies based upon the personal information privacy violations. The results revealed that companies with headquarters in Europe had fewer personal information privacy violations than those in Asia, UK, and the US. Moreover, the results indicate that fewer personal information privacy violations occur for chronic conditions than for non-chronic conditions, as well as fewer violations occur with Website registrations for updates than for discounts. Finally, both Europe and UK demonstrated more overall adherence to FIPs than the US and Asia. This suggests that self-regulation may not be sufficient, while more enforcement may be necessary to decrease personal information privacy violations.

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24

Gustafsson, Jenny, and Karin Renström. "Avregleringen av Apoteksmonopolet : snabbare smärtlindring för konsumenten?" Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-5637.

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Syfte: Syftet med denna uppsats är att undersöka förändringar i pris och tillgänglighet på OTC-läkemedel före och efter avregleringen av det svenska apoteksmonopolet ur ett konsumentperspektiv. Metod: Kvantitativ undersökning med abduktiv forskningsansats, där datainsamling sker via telefonkontakt och observation av hemsidor Teori: Marknadsformer, Avregleringar, Marknadsmixen, Prissättningsstrategier, Öppettider Resultat: Uppgång skedde kontinuerligt i pris på OTC-läkemedel före avregleringen av apoteksmonopolet och öppettiderna var då begränsade. Undersökningen visar att pris på OTC-läkemedel marginellt gått upp och en ökning skett i antal timmars öppethållande per vecka bland samtliga återförsäljare. Avregleringen har bidragit till stora variationer i priser och öppettider bland olika återförsäljare. Det finns ett mycket svagt positivt samband mellan pris på OTC-läkemedel och öppettider. Starkast är sambandet för Bensinstationer och Kiosker och närbutiker där undersökningen visar på både ett högt pris och flexibelt öppethållande.
The purpose of this thesis is to examine the changes in price and availability for OTC-pharmaceuticals before and after the deregulation of the Swedish pharmacy monopoly. In order to carry out the examination a quantitative approach is used and data has been collected by phone calls and observations. The framework is theories on the subject of market structure, deregulation, the marketing mix, price strategies and availability. The thesis has concluded that before the deregulation the price continually increased but the opening hours were limited. After the monopoly ceased the price has marginally increased and the number of opening hours per week has extended. Different retailers are after the deregulation able to sell OTC-pharmaceuticals and there is a variety among them regarding price and opening hours, which enables the customers to make choices between them. The study found a weak positive correlation between price and opening hours. The strongest correlation was found among Petrol stations and Convenience stores, which showed high price and flexible opening hours.

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25

Römhild, Franziska Sophia. "Innovating the pharma sales model at Boehringer Ingelheim Portugal." Master's thesis, 2013. http://hdl.handle.net/10400.14/20519.

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Boehringer Ingelheim is one of the world’s top 20 pharmaceutical companies. Its main headquarters is in Germany. Its subsidiary in Portugal which will be focussed in this thesis, has been struggling for the last years to keep up sales figures, not only due to economic crisis but also due to strong regulations and changing preferences of physicians, their main target. Even though Boehringer Ingelheim Portugal is already recovering and on the fast lane concerning their market growth, it is still important to find new ways to continuously reach health care professionals (HCP). This degree dissertation consequently aims at giving a broader overview of the industry’s general background as well as of the pharmaceutical market in Portugal. Furthermore, the reader will get a deeper insight of the company’s background and its position on the market as well as its marketing and sales structure and its current strategies to address physicians. Current used marketing approaches will be presented and discussed. A market research study will provide insight on physicians changing preferences of communication channels as well as on competitors’ actual marketing strategies. This will allow understanding Boehringer Ingelheim Portugal’s position regarding a multichannel marketing approach in comparison with other players on the market. Furthermore the study will give insight on trends in the offline and online marketing area. Overall, this thesis strives to give a better understanding on physicians’ areas of interest and their communication preferences with pharmaceutical companies in order to find a new pharma sales promotion model that increases the effectiveness of marketing and sales approaches towards HCP.

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Jung-mao, Kung, and 龔榮茂. "A Study of Pharmacy Service Marketing Strategies." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/72503396369907555270.

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碩士
國立高雄第一科技大學
行銷與流通管理所
93
With the implementation of the National Health Insurance System, division of medical and pharmaceutical sector, and the change in industrial structure, pharmacies have transformed from a type of business mode into type of peration . Not only do pharmacies sell drugs, but they also provide health care products, and counseling for health maintenance, expanding from a small drug-based market into a large market focusing on the promotion of health, physical well-being and life quality. The purpose of this research is to identify the target market of different categories of pharmacies and how they achieve consumer satisfaction through the implementation of various service marketing mix strategies. The study categorizes pharmacies into three sectors—the compact pharmacies, professional pharmacies, and compound pharmacies. The study aims to identify the similarities and differences of target consumer and service marketing mix strategies between each sector through collection of questionnaires and data analysis. The results are as follows: 1.Products: Pharmacies form unions in order to lower costs and increase competitiveness; on the other hand, they must share storage and capital demands. Of the three categories, compact pharmacies devote the highest proportion of cost in developing name brands. 2.Price: Pharmacies tend to sell competition items at a price lower than the cost, and person-to-person selling at a higher price. 3.Place: Most pharmacies remain independent, and are located in densely populated areas. 4.Promotion: Different categories of pharmacies implement different discount strategies. Reduction in price remains the most effective strategy. 5.People: Pharmacies tend to hire responsible, outgoing, and friendly staff holding professional license and professional knowledge. Pharmacies implement internal staff training programs, and encourage staff through salary promotions. 6.Physical evidence: The physical evidence of the pharmacy depends on the additional service it provides. Compact pharmacies emphasize convenience and simplicity. Professional pharmacies emphasize professionalism. Compound pharmacies put special emphasis on creating a attractive and active environment. 7.Service procecess: The response to customer complaint emphasizes spontaneity and fairness. Compound pharmacies implement a more sophisticated procedure. The target market and service marketing mix strategies of different categories of pharmacies vary. Compact pharmacies focus on “timing, location, and products”;professional pharmacies focus on “professionalism,friendliness, and customer-orientation”; compound pharmacies focus on “health, physical well-being, and life quality”.

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Lee, Chien-chang, and 李虔常. "Human Resource Management Activity Influences on Marketing Sales Performances - take Pharmacy Marketing for example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/ccgfr5.

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碩士
國立中山大學
高階經營碩士班
97
The pharmacy industry in Taiwan has produced a succession of great changes in recent years, for example: The National Health Insurance, the division of medical treatment & medication, Join the World Trade Organization(WTO) which were putting into practice. However, the competent authority which protects the medicine price and nuclear price policying, bringing a large impact to the pharmaceutical factory. So the promotion sales are effected first. So, for be able to improve the sales’ performance & understand the releationship of human resources management activities & sales’ performance, this research attempts to take one pharmacy company for an example, and using Multiple Regression Anylysis to research the effect of Selection, Traing & Education, Salary & Welfare, Position Alternation & Employees Participating to Sales Amount, Achievement Rat of Sales, Leave Application & Customer Developing. Besides this, it also using the Analysis of Variance to understand the difference of sales’ performance under the situation of Cost Reducing & Human Resource Promoting. So according to the Multiple Regression Anylysis & Analysis of Variance, this research get the results as follow: 1.Traing & Education, Salary & Welfare, Employees Participating, the three Human Resource Management Activities have the significance effect to Sales’ Performance. So the hypothesis H-1, H1-3 & H1-5 are all supported. 2.Selection also has the significance effect to Sales’ Performance, but not all of factors can anticipate the Sales’ Performance. So in accordance with the hypothesis H1-1 just present a partical supported result. 3.Position Alternation just has the significance effect to Sales Amount, Leave Application & Customer Developing, but not has the significance effect to Achievement Rat of Sales. So in accordance with the hypothesis H1-4 just present a partical supported result. 4.Under the difference Type of Human Resource Management, The sales’s performance not only has the significance effect to Sales Amount & Customer Developing, but also has the higher performance. However, there are no significance about this difference. So in accordance with the hypothesis H2-1 & H2-2 just present a partical supported result. According to above-mentioned results, if we want to enhance some of sales’ performances, we should enforance some of the optional human resources activities. This research also discover that: The higher salary & welfare structure & The type of human resources promoting, which have the significance effect to increase the sales’ performance.

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Shih, Ying-shueh, and 施瑛雪. "A study of Marketing Tasks Delegation in Pharmacy Franchise." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/76741454474115408513.

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碩士
國立臺灣科技大學
企業管理系
98
Franchising is a growth strategy for firms, and franchisors adjust delegation structures according to different marketing tasks. Strategically, pricing management, product management, channel management, and marketing communication are marketing tasks of firms, through which they develop marketing capabilities –sustainable competitiveness that cannot be easily imitated or duplicated. There is a strong and positive correlation between marketing capabilities and business performance. The research attempts a cost and benefit analysis of “total delegation” to franchisees in a specific case of a chain pharmacy to figure out how degree of delegation affects franchisors’ performance. Base on the result of the study, we have made some suggestions: 1.Franchisors should modify the structure of pricing management delegation to accumulate pricing knowledge for the franchisors and increase the value of the franchise system. 2.Franchisors should reclaim management authority of core products, enabling them to quantify franchisors’ performance. 3.Franchisors should streamline channel management delegation by focusing on core products to create brand value and reach economies of scale. 4.Franchisors should keep setting and executing tasks of marketing communication to create brand value, build brand trust, and decrease transaction costs

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Lee, Shu-Wei, and 李蜀薇. "A Study of Marketing Strategy on Single-Store Pharmacy: with Bai-An Pharmacy as an Example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/2u44yt.

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碩士
國立中興大學
高階經理人碩士在職專班
104
With the intense competitiveness of pharmacy, how to enhance customers’ purchase intention is important. This study explored the key factors of service contact from the perspective of customers. This study used convenient sampling and there were 262 valid questionnaires samples. The statistic software was used to do descriptive statistics and GRA analysis. The conclusions are as follows: Before customers enter the store, the total three key factors are the convenience of parking, good reputation, and the bright, eye-catching signs. After customers enter the store, the total five key factors are professional consulting service, more complete product items, professional cordial energetic pharmacists, comfortable environment, and to provide pharmacy counseling of chronic diseases. After customers leave the store, the total three key factors are to provide the service of return of goods, to provide the receive notification of prescription medicine, and to provide disease care and health information. According to the result, the marketing strategy comprise emphasis of parking convenience, supply of high service quality, bright sign, diversified products, SOP training, comfortable environment and supply of medicine consulting and health knowledge.

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30

Chiu, Po-jui, and 邱柏叡. "Study of Pharmacy Generation of Mature Consumers in the Marketing Strategies." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/49246994652640596073.

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碩士
美和科技大學
經營管理研究所
99
People's health consciousness and consumer habits changed in 2010, preliminary estimates suggest that Taiwan's output of pharmacy for over hundred billion dollars. Not only by domestic and foreign business concerns, the industry also led to an unprecedented commercial war. The development of pharmacy pharmacy evolved from the traditional to the present compound pharmacies, customer base, product mix has become more broad. With the evolution of the social environment, low birth rate to demographic trend towards aging, all walks of life have changed their marketing strategy, is to attract the elderly, seniors' eyes, silver hair industry is flourishing, as the mall tomorrow Star. "mature generation" refers to the 55-year-old to 64 years age group in the elderly, the age group of consumers of their spending power is the highest group. For the above direction, this study will collect data using depth interviews, trying to understand the compound pharmacy for the "mature years from generation to generation," consumers the best combination of marketing strategies, look forward to helping compound pharmacy operators about the "mature years from generation to generation", so that drug Bureau of industry to enhance marketing performance. The research interviews, the basis of the marketing mix strategy 7P, summarized for the generation of mature consumers in the most appropriate marketing strategies, research findings will provide the operator as a transformation of pharmacy reference, in order to increase the competitiveness of enterprises.

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31

Chu, Chen-Chang, and 朱振昌. "Research of modern chain pharmacy introduce infant formula milk powder marketing." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/41126343729715883151.

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碩士
國立中山大學
高階經營碩士班
93
It is the extreme essential that the functions of the modernizing pharmacy stores integrate into the entire community and medical care system. Due to the environment alternation and the constant epoch evolution, however, pharmacy stores have not only been impacted by the national health insurance and the medicine profession categorization, but also affected by the logistic development and the business modernization. Under the circumstances, pharmacy stores have to confront transformation, and pursue the much better solutions in assuring the persistent business management in future. This research focuses on pharmacy stores around the middle of Taiwan, and proceeds with the questionnaire investigations without signature, aiming at four hundreds of their consumers in Taichung, Nantao, Chang Hua and adjacent districts. The contents of questionnaire include four sections: 1) The comparison of both modernizing and traditional pharmacies; 2) Personal daily custom of healthy life style; 3) Perceiving of import infant Milk powder serving by pharmacy stores; 4) Individual base information. Based on the analysis of the questionnaire investigation findings, the purport is to realize whether or not the purchasing custom of ordinary consumers would be changed in the existence of import infant milk powder serving by the modern pharmacy chain stores. This research discovered that: Since infant milk powder is the sole principal food of baby, parents are very much concerned about it. The manufacturers have the respective features for milk powder of their own brands, and babies have quite different physiques. The certain brand of infant milk powder might be suitable for some babies, but against another ones on the other hands. For such instances, more than 80% of consumers are in favor of milk powder serving by pharmacy stores, according to the findings of the research, and agree that they would go there for consults if they need to make a decision about milk powder. Besides, the more often milk powder they purchased from pharmacy stores, the more frequency that they interacted with medicine chemists.

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32

Hsieh, Sheng-yu, and 謝勝宇. "A Study of Cosmeceuticals Store Pharmacy in the Marketing Strategies – Using the Woodpeckers Pharmacy as a Case Study." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/nsm45n.

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碩士
美和科技大學
企業管理系經營管理碩士班
102
The pharmacy has become multiple roled management after the implements all the National Health Insurance. It gradually grew more important that the concept of health keeping has deepened with the coming of aging society, and the medicine market seriously competed each other at changing times simultaneously, government policies and consumer ideology rapidly changed. It is the biggest problem that how the pharmacy operator should change the pharmacy marketing strategy to attract more consumers. The purpose of this study is to inquire into cosmeceutical stores while influencing the pharmacy management ,operation on the marketing strategy to influence the pharmacy management and the customer purchasing willingness. This study selected the qualitative interviews carried on, the interview object mainly South Taiwan Area (Tainan, Kaohsiung , Pingtung ) of sale manager, various shops of shopkeeper and leader as the interviewer, using the depth interview to gather the material and analyzed as the interview result. According to the study result, this company's price strategy attract the consumer by the low price strategy and increased the guest turnover. This company's promotion strategy is advertisement articles, free premiums, supplied coupons, buy many get as many, price deduction, complimentary gift activity and so on. This company's environment strategy emphasized neatness on the external environment and internal product arrangement in order to attract the consumer shopping. The above three strategies show significant effect the customer purchasing willingness. Finally, three suggestions are provided for institutes' authorities as reference to put them into practice.

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33

CHEN, GUAN-LUNG, and 陳冠龍. "A Study of Analysing the Operation and Marketing Strategy of Chain Pharmacy-A Case Study for Y Pharmacy." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/48430906557208975387.

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碩士
輔仁大學
國際創業與經營管理學程碩士在職專班
105
In recent years, Taiwan's pharmacy industry has undergone major changes in the pharmaceutical environment; such as medicine, health insurance; consumer: changes in consumer behavior, higher education standards; increased competitors, different access and independent pharmacy. These factors, so that the entire pharmacy industry in the operation of the difficulty of upgrading. There were 7979 (Census and Statistics Department) in the total number of pharmacies since 2015, but only 6103 (the Central Health Insurance Agency of the Ministry of Health and Welfare), which ended on February 3, 2017, ended the signing of the pharmacy. There are nearly 2000, which also represents the entire industry has reached saturation, the lack of competitive advantage of the pharmacy will be eliminated. Taiwan early are all independent general pharmacy, but because of the rise of chain industry, more than 20 years ago began to appear chain pharmacy. According to the principle of 3S (Simplification, Standardization, Specialization), chain pharmacy can quickly copy the business know-how, to quickly expand the store, increase the cause of the territory. However, from the past, the development of enterprises can be seen, there is no business and marketing strategy of the enterprise, it is easy to disappear, you want to have a foothold in the industry, is bound to make differences with competitors. Therefore, this study chose to plow Taiwan for more than 20 years Y chain pharmacy, as the theme of this study to understand how Y pharmacies operate their own brand, to create the difference with other pharmacies. This study is a case study of qualitative research, to find five Y pharmacies in charge of the store to do in-depth interviews, proposition that: 1.Y pharmacy business diversification, and employ different areas of background medical practitioners. 2. Consumers will go to the main reason for consumption of pharmacy to facilitate, but Y pharmacies can give customers not only convenient, more care. 3. Y pharmacists can give customers not only convenient, more care is concerned 4. Pharmacopoeia industry is the most common price competition, Y pharmacy to avoid falling into the vicious cycle of price competition and other ways to face this competition

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LIU, HUI-CHING, and 劉蕙菁. "The Marketing Strategy for Calcium Supplements in the Pharmacy: The Case of AACa." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6z9wn8.

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碩士
國立高雄第一科技大學
行銷與流通管理系碩士專班
105
In 1994, Taiwan implemented National Health Insurance ( NHI ). It is an important timing in the pharmacy operation, the model of pharmacy management changed from the industry variety into the operation mode, suddenly the traditional and simple pharmaceutical - selling model declined and gradually formed diversified marketing model, pharmacy business focused on medicines and gradually increased as the pretty, clean, healthy, healthcare business items. Besides, in 2005, NHI of the Department of Health and Welfare (formerly named Health Insurance Bureau) began to pay for reimbursement excluding OCT drugs and resulting in a large number of OTC drugs came out from the hospital and clinics into the community pharmacy and drug store. Taiwan has 13.33% aging population (based on Ministry of the Interior 2017 data), many diseases of the elderly gradually increased. Osteoporosis has been ignored due to without symptoms till injury as fracture, hip fractures and resulted in around 20% death within one year (Health and Welfare Department 2015). It further results in social welfare spending, affected family life quality and even family tragedy. As mentioned above, people suffered from osteoporosis usually without early symptoms, it is so called the invisible killer. As the diversification of pharmacy operation, it is no longer limited to medicine selling or dispensing, for the sake of commercial competition, people wish to maintain the peak function of the body to meet the environmental challenges. Many of the health care products response to human needs, many brands of calcium supplements in the pharmacy including OTC drugs, health food, food for promoting health, general food in the market. Actually calcium supplements in the pharmacy competed intensely. This study explores how outstanding is AACa in the competitive market. In order to understand the marketing strategy of AACa, through the case study method, the indirect observation method, the literature review, industry analysis, SWOT analysis, STP analysis based on the theoretical basis, and then compare with the pharmacy market well-known commodities including Ting-Li, Yu-MagCai to understand the status of calcium supplements marketing. We also do analysis of the pros and cons of the goods, collecting primary and secondary information, in-depth interviews, and marketing strategy to competitive advantage. It will be used as a future reference of industry development. The results of this study is as following: AACa marketing strategy, manufacturing technology and components have been approved to get multi-national patents, a variety of medical clinical reports can confirm the effect, in addition to the above written information, we use hand-hold mineral analyzer to determine data of calcium content to win the trust in the pharmacy and drug stores in the market, smoothly access to the pharmacy route, follow up AACa consumers regularly testing bone mass density (BMD), making consumers to recognize the effect of Fujita calcium improving bone health, providing people with free service of BMD testing during the anniversary of pharmacy to help the pharmacy do better job and good neighborliness, to enhance the pharmacy image. The marketing strategy can create differentiated and the most effective competition strength.

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KU, JYUN-TING, and 古俊庭. "The Exploring the Operation of Chain –Pharmacy Channel and Marketing Strategy- The Case of W Chain –Pharmacy in Taiwan Northern Area." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7unc7h.

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Hsu, Hao-Chien, and 徐豪謙. "The research from relative marketing prospective to investigate on continues franchising pharmacy business operation." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/00925871614615220268.

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碩士
銘傳大學
國際企業學系碩士在職專班
102
Taiwan has the most presence density of franchising industry amount the world, in which pharmacy franchising has become the trend now, and so keeping a good connection has becoming the top priority for franchise head quarter to focus on, also the good interaction between head quarter and franchise participate will develop into a good and long term partnership, thus will allow the franchising business continuously to run. The subjective of this research is to investigate within the franchising system: how can both parties gain their own benefit from the system and build together with the same philosophy, also follows the regulation to improve the quality of relationships in order to make the pharmacy to continue on franchising the business. This research structure involves with quality front variables (sharing the system of values and connection benefits), the inter-variables (trust and commitment) which affects the related variables (the willingness of continue franchising). This research subjects are based on the great Taipei area franchising pharmacy, in which data information is collected by questionnaire. This research uses the SPSS statistics software to analysis the data, the method of analysis which includes: the discretion analysis, trustworthy analysis, performance analysis, relative analysis, regression analysis and variable analysis. The research results had found out that: sharing the system of values against trust and commitment；Connection benefits against commitment；Trust and commitment against the willingness of continue franchising will have positive effect. Based on the actual results of this research gives few suggestion at below for the franchising system： 1.Franchise head quarter should see the importance of connection benefits with current franchise participate. 2.During different development stage of business, franchise head quarter should increase different connection benefits as well as marketing strategy. 3.For franchise head quarter, reliable and honesty is the most effective way to increase the royalty of franchise participates toward the system and reaches a mutual trust level together.

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Chou, Yi-Fa, and 周宜發. "The research on the strategy of the pharmacy organization --- the case of Yes Marketing Corporation." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/97912943956975251054.

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碩士
淡江大學
管理科學研究所企業經營碩士在職專班
94
Before 1985, most Taiwanese drug stores, no matter what they are big or small, have sold the drugs by retials. Every store owned their own territories. Nowadays, the traditional drug stores have faced some tremendous impacts, especially when the consortia or financial groups use their superior financial abilities to spread and expend their locations fastly on most essential business quarters. Moreover, they connect their brand names and medium together and widely attract the sights and interests of most consumers and customers. The local type drug chain stores, medium or small, use the differential management method to share the customers of the traditional type drug stores and the traditional type drug stores are therefore faced an unforbiddable challenge or even practically, have some crisises to close their stores. Besides, the new national health insurance systems, medicine-drug separation systems, the computerization of retail business, the requirements and satisfactions of cutomers and the reactions and habits of consumres are all the factors that influence the management and existence of drug stores in Taiwan. It has been 19 years since 1986 when the new idea of chain stores was firstly introduced to Taiwan. In the mid period, the consortia chain stores played a main roles of the success of the development of chain stores in Taiwan, such as capitals, numbers of stores, brand names, selection of locations and points, trainning and education of staffs, application of data and informations, benefit and salary policy and the stability of personnel managements etc. In the process of homogenization of resource and technology, the local type drug chain stores are obviously in a disadvantageous positions and how to face the challenge and how to maintain their eternal business become serious subjects for owners of all local drug chain stores. With this thesis, we explore the changes of environment and trend of the first pharmacy chain store inTaiwan, Yes Marketing Corporation (Yes pharmacy chain), so we may know how to face the problems and troubles, thenprevent the unnecessary and worthless investments or loses. We expect all kinds and types of drug chian stores extend their branches from 2005 to 2008, meanwhile it is also the best time of unificationfor local type drug chian stores. From 2012, consortia type chain stores will fight hand to hand witheach other according to the route and experience of the delveloped countires around the world. This research defines the drug chain stores as follows. A simple or brief explanation means it owns or control two or more drug stores that have the same identification system, brand name, unified management or a system that has contract or direct managing relationship. For wide explanaiton, it means that complete sets of managing technology, supply and support systems, memberships and orgnizations of direct or allied produce and sales systems. This research uses interview method and collects informations and data from the owners of the individual chain stores, owners of manufactuers, distributors, agents and specialists etc.,therefore, we get the following results and conclusions: 1. Owners of local drug stores have to pay attention to the market informations and trends to follow up the market changes. 2. Specialty and innovative services are the most important ways to maintain good competition and reputation for the traditional type drug stores. 3. This research offers different suggestions for the owners of all kinds of drug stores and it is helpful when they will plan their future deveoping schedule or policy. 4. This research also reminds the owners of area-type drug chain stores or small or medium sizes local drug chain stores to strengthen and unify their ability and value chain, adjust the policy of expending their branches and points, combine managing information and business trends of head quarter, enhance the reputation and credit of their brand names. 5. The local type drug chain stores have to examine and study the advantages and disadvantages of their owns and survey chances and dangers of environments, in order to make a good developing policy. They have to carry on the combined purchasing method, unification or mergence etc. at right times to face the impacts and challenge of fast expending markets from consortia type drug chain stores. We finally hope that this research has some assistance for the developement of all kinds of drug store in Taiwan with good quality and specialty sevices instead of dumping or blind competition. Owners of all kinds of drug stores have to face the morality, care and specialty to offer a better and satisfactory services for cusotmers. It is all pharmacies important responsibility to ensure our customers using the correct drugs and taking care them in good health all the time.

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PENG, WEN HAI, and 溫海鵬. "The Study on the Relationship between Marketing Mix Strategies and Purchasing Intentions about Pharmacy of Different Types." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/27306100261148893974.

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碩士
義守大學
管理學院管理碩士在職專班
101
Owing to the impact of the development of circulation and the commerce modernization as well as the influence of National Health Insurance and the trend of the Separation of Prescribing and Dispensing, the changing quantity and quality of pharmacy apply the marketing strategies based on the spirit of business management to enhance the purchasing intentions of consumers. This study aims to explore the relationship between marketing mix strategies and purchasing intentions about pharmacy of different types. A total of 420 pharmacy consumers in Kaohsiung City were included in the research sample. After deleting invalid questionnaires, 363 valid samples were effective. It uses the pharmacy type scale, marketing mix strategies scale and the purchasing intentions scale as their research tools to collect data. The study adopts such methods as reliability test, factor analysis, descriptive statistics, One-way ANOVA analysis, and Pearson correlation analysis to analyze the information collected from formal research data. The findings were as follows: (1) Purchasing intentions was significantly influenced by marketing mix strategies; (2) There were significant predictive efficacy of pharmacy of different types on marketing mix strategies; (3) Marketing mix strategies of pharmacy of different types show different effects on purchasing intentions. Based on the research conclusion, this research has also developed suggestions to pharmacy industries as below: (1) Use marketing mix strategies to enhance the cognitive perspective of purchasing intentions of consumers; (2) Make good use of promotion and marketing channel strategy to difference positioning to attract consumers; (3) Make good use of resources and ability of pharmacy to enhance the cognitive perspective of purchasing intentions of consumers. In addition, recommendations for future research and applications of research methods tuning, longitudinal studies and variables increment were suggested.

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Quadros, Pedro Miguel Duarte. "Gestão, Sustentabilidade e "Marketing": Enquadramento e Desafios da Farmácia Comunitária." Master's thesis, 2018. http://hdl.handle.net/10316/84640.

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Relatório de Estágio do Mestrado Integrado em Ciências Farmacêuticas apresentado à Faculdade de Farmácia
A farmácia, sendo um alicerce importante do Serviço Nacional de Saúde (SNS), é um espaço que se caracteriza pela prestação de cuidados de saúde de grande relevância para a população em seu redor.Alterações legislativas como a introdução de margens regressivas, diminuição do preço dos medicamentos ou a liberalização da venda de medicamentos não sujeitos a receita médica (MNSRM) fora das farmácias, vieram afundar um sector que não se encontrava devidamente preparado para comportar todas estas alterações em tão curto espaço de tempo.O farmacêutico sempre teve um papel preponderante na sociedade como agente de saúde pública e profissional do medicamento. É na sequência de uma grave crise no sector das farmácias que as competências do farmacêutico tiveram de ser alargadas, juntando os seus atributos científicos aos conhecimentos de gestão – nasce aqui o conceito de farmacêutico gestor. Aspetos como a gestão de stocks e devolução de produtos passaram aser preocupações diárias na vida de uma farmácia.O marketing é outra ferramenta importante na abordagem do dia-a-dia em Farmácia Comunitária, pois é fundamental na criação de valor para a farmácia. Cada farmácia tem o seu segmento de mercado respetivo que tem de ser alvo de reflexão.O presente estudo pretende focar-se na associação entre o trabalho de gestão e omarketing, ambas ferramentas fundamentais para que uma farmácia evolua de formasustentável nos dias de hoje, não esquecendo o foco principal da nobre profissão defarmacêutico – a saúde e o bem-estar do utente.
The pharmacy being an important foundation of Serviço Nacional de Saúde (SNS), is a space that is characterized by the provision of health care of great relevance to the population around it. Legislative changes such as the introduction of regressive margins, a decline in the price of medicines or the liberalization of the sale of non-prescription medicines outside the space of a pharmacy, have sank a sector that was not properly prepared to accommodate all these changes in such a short period of time. The pharmacist has always had a preponderant role in society as a public andprofessional health agent of the drug. It is following a serious crisis in the pharmacy sector,that the pharmacist's competences have had to be extended, joining their scientific attributes to managerial knowledge – the concept of managing pharmacist is born here. Aspects such as stock management and product returns have become daily concerns in the life of apharmacy. Marketing is another important tool in the day-to-day approach to Community Pharmacy as it is critical in creating value for the pharmacy. Each pharmacy has its ownmarket segment that can be studied. Publicity can also be an important tool for the promotion of the pharmacy itself. The present study intends to focus on the association between management work and marketing, both fundamental tools for a pharmacy to evolve in a sustainable way today,not forgetting the main focus of the noble profession of pharmacist - health and wellness ofthe user.

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Finley, Dawn. "Capsizing the flagship: A study in PHARMETICS." Thesis, 1999. http://hdl.handle.net/1911/17264.

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P H A R M E T I C S dispensary is a prototype retail facility developed by combining one drugstore chain conglomerate and one international cosmetic company. The dispensary is sited as an operational component in commerce, utilizing economic and regulatory systems, marketing strategies, and cultural identification conditions as means to investigate and articulate a physical retail environment. Strategic cross-industry exchange results in innovative hybrid products and services, while expanding the categorical particularities of practice.

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Gonçalves, João Pedro Cruz. "Relatório de Estágio e Monografia " Marketing. Ética e Sustentabilidade numa Farmácia de Oficina"." Master's thesis, 2017. http://hdl.handle.net/10316/83702.

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Relatório de Estágio do Mestrado Integrado em Ciências Farmacêuticas apresentado à Faculdade de Farmácia
The pharmacy is the support of the NHS (National Health System), however, at present it has been being degraded and diluted through legislative measures that do not contribute to its sustainable growth. This study is focused on the current capacity to administrate a pharmacy, associating it to professional ethics and marketing, two important aspects to take in account nowadays. This study is also focused on the legislative changes and the implication they have had in the deterioration of the pharmaceutical sector, such as the imposed laws that reduced prices and created regressive margins and the liberalization of the sale of MNSRMs (non-prescription medicines) outside pharmacies, trying to understand what measures should be taken to keep a pharmacy opened. According to this study, we can conclude that the management should be based on the real needs of the pharmacy taking in account costs, cash productivity, stock optimization, profit margins that can be achieved through good agreements with laboratories and storekeepers. All these factors are of the most importance for all those who currently own a pharmacy. Advertising, a segment of marketing, can also be used for pharmacy, but this study associated professional ethics and the use of advertising, preserving the specific cases where it must not be used. An inquiry was carried out showed that advertising did not influence the client `s choice of medicines. The prices were also compared and a decrease in the price of medicines has been registered over the years. This reduction can explain the financial unsustainability of pharmacies. Therefore it is extremely relevant to understand what measures are needed to revert this descending phase of a sector that is of crucial importance in the NHS (National Health Syste
A farmácia é um alicerce do SNS (Sistema Nacional de Saúde), no entanto, nos dias de hoje tem-se degradado e diluído através de medidas legislativas que não contribuem para o seu crescimento sustentável. O presente estudo incide na capacidade atual de conseguir gerir uma farmácia, associando a esta, a ética profissional e o marketing que são indiscutivelmente dois alicerces a ter em conta. Este estudo incidiu também nas alterações legislativas e na sua implicação na degradação do setor farmacêutico, como os decretos que reduziram os preços, criaram as margens regressivas e a liberalização da venda dos MNSRM (Medicamentos não Sujeitos a Receita Médica) fora das farmácias. Tentou assim perceber-se quais as medidas que se deviam tomar para conseguir manter uma farmácia aberta.Com base no estudo feito, pode-se depreender que a gestão deve ter por base as necessidades efetivas da farmácia, calculando custos, produtividade dos efetivos, otimização de stock, maximização das margens de lucro, que podem ser conseguidas através de bons acordos realizados com laboratórios e armazenistas, sendo que todos estes fatores são de máxima importância para quem atualmente tem em sua posse uma farmácia. A publicidade que é uma ferramenta do marketing também pode ser usada a favor da farmácia. Neste estudo relacionou-se a ética profissional e o uso da publicidade, percebendo em que casos específicos esta não podia ser usada. Foi realizado um inquérito, onde a maior parte da amostra inquirida afirmou que a publicidade não influenciava a sua escolha de medicamentos e foram também comparados os preços dos medicamentos, verificando-se um abaixamento do preço destes, ao longo dos anos. Relacionou-se assim o efeito desta redução com a sustentabilidade financeira das farmácias, percebendo-se o seu impacto negativo. É assim de extrema relevância perceber quais as medidas necessárias para contrariar esta fase descendente de um setor que tem uma imensa importância no SNS (Sistema Nacional de Saúde).

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Oliveira, Cláudia Salomé Moreira. "Plano de marketing aplicado à Farmácia Comunitária : o caso da Farmácia Gaia Jardim." Master's thesis, 2016. http://hdl.handle.net/10400.14/21715.

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Com as constantes mudanças que a farmácia comunitária tem sofrido, verifica-se uma crescente utilização das técnicas de marketing por parte dos profissionais da área com o objetivo de ultrapassarem obstáculos e de atingirem as metas ambicionadas. Os fundamentos de marketing são identicamente aplicados a este setor, uma vez que os gestores farmacêuticos necessitam de entender as necessidades dos utentes para conseguirem criar, entregar e comunicar valor para os mesmos (Desselle e Zgarrick, 2009). O principal objetivo desta investigação é a formulação de um plano de marketing, devidamente fundamentado na literatura, e no contexto do setor e da empresa em questão. Do enquadramento teórico resultam os domínios do marketing mais apropriados para o estudo, as estratégias que podem ser implementadas, assim como a devida estrutura e conteúdo que um plano de marketing deve conter. A metodologia utilizada é o estudo de caso, particularmente, do caso da farmácia Gaia Jardim, com recurso à aplicação de um inquérito dirigido aos clientes desta. O resultado é a apresentação do plano de marketing com uma forte componente de estudo no consumidor da farmácia Gaia Jardim, com públicos-alvo e estratégias bem delineadas.
Community pharmacies have been suffering major changes, which lead to an increased use of marketing techniques in order to overcome obstacles and reach their ambitious goals. Marketing principles are identically applied to this sector, since the pharmaceutical managers have to understand the needs of clients to create, deliver, and communicate value to them (Desselle e Zgarrick, 2009). The main goal of this research is to formulate a marketing plan based on existing literature, in the context of the sector and the pharmacy analysed. The theoretical foundations of the thesis clarify the marketing topics that are most suitable for this study, and also the strategies that can be implemented, as well as the proper structure and content that a marketing plan should contain. The methodology used is the case study of Gaia Jardim pharmacy, including the application of a questionnaire to its customers. The result is the formulation of a marketing plan, which places great emphasis on Gaia Jardim’s consumers, with a well-defined target audience and strategies.

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Lee, Ming-Hsueh, and 李明學. "Assessing the influence of salesperson’s marketing terms on consumer buying motive –Using biotechnological health foods of clinic and pharmacy linked TCM market in Taiwan as an example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/63361700299251334115.

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碩士
國立臺灣科技大學
管理研究所
100
The standard of living and life style in Taiwan nowadays are almost the same or ever higher than advanced western countries, such as United State of America, United Kingdom, Switzerland and so forth. Thus, the demand of health foods is dramatically increased in Taiwan these years. In addition, the growing elder population and concept of preserve one’s health assist to intensify the positively growing trend of health food market in Taiwan. It is observed that consumers will gradually guide or influence the trend of market due to maturation of consumption patterns, which is even more common when consumers have adequate information. Confronting such consumer dominant circumstance, the only way that healthy food suppliers and retailers could survive from keen competition between global competitors in the twenty first century is to not only providing high quality products but also appropriated service based on the fact that the key factor of substantial growth is successfully selling satisfied goods to end users. Thus, it is of great importance to learn how to promote customer buying motive and increase purchasing frequency in order to successfully establish long term relationship between consumers, retailers and suppliers, which in term will assure efficient and fruitful performance for retailers and suppliers. In this study, we choose customers from TCM clinics and TCM pharmacies in Taiwan as our survey targets. There are two metropolitan and five non-metropolitan areas covered. More specifically, pre-selected TCM clinics and TCM pharmacies in Taipei City, Taichung City, Hsinchu County (City), Changhua County (City), Nantou County (City), Yunlin County (City), Chiayi County (City), are included in this study. In addition, six independent variables including product type, brand, taste/flavor, price, advertising, efficacy and one dependent variable, recommendation by salesperson, are utilized to investigate the influence of above mentioned variables on customer buying motive. We send out five hundred and sixty questionnaires and receive five hundred forty valid questionnaires in current study. Questionnaires are answered by customers from pre-selected twenty one TCM Clinics and thirty two TCM pharmacies. In addition, questionnaires are provided to customers via salespeople in above mentioned TCM clinics and/or pharmacies. Results of current study are descried as following: (一) Product type has positive influence on consumer buying motive. (二) Product brand has pronounced positive influence on consumer buying motive. (三) Product taste/flavor has positive influence on consumer buying motive. (四) Product price has pronounced positive influence on consumer buying motive. (五) Product efficacy has pronounced positive influence on consumer buying motive (六) Product recommendation by salesperson has pronounced positive influence on consumer buying motive

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Mikulcová, Jitka. "Analýza marketingových strategií lékáren." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-356303.

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The theoretical part of this diploma thesis defines basic terms related to the marketing and gives a general overview of marketing strategies. It also evaluates the importance of marketing in public health services and describes possibilities of internet health technologies that patients use for the contact with health professionals and getting information about health. The practical part analyzes patients' opinion on pharmacy marketing practice and importance of internet communication. Data were collected via the questionnaire survey among the users of internet and Facebook and customers in one independent community pharmacy in Beroun. Practical part also refers about the experimental marketing campaign that was performed in the pharmacy in Beroun and that focused on the creating promotion materials and technologies of internet communication. According to results, many patients appreciate marketing activities of community pharmacies. There is also noticeable a positive trend of using the web sites and social media to connect with the community pharmacy. Key words: marketing, healthcare, community pharmacy, internet, social media, the Czech Republic

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CHOCHOLATÁ, Zdeňka. "Vliv farmaceutických společností na rozhodování lékaře při poskytování zdravotní péče." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-44898.

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The thesis deals with a current issue of the relationship between pharmaceutical manufacturers and physicians. Its objective it to find out the influence pharmaceutical companies exercise on a physician decision making on providing health care, what influences physicians´ medication selection and whether there are differences in individual physicians´ specializations. Based on the findings of the research the thesis aims at creating suggestions of changes in legislation concerning the relationship between a physician and a pharmaceutical company and the establishment of new rules. The introductory theoretical part describes the role of a physician and pharmaceutical companies in the current health care system. In the practical part the method of qualitative research, characteristics of the research database and results of standardized interviews using direct quotations are presented. Discussion is focused on comparing the research results with the views of media articles and the own opinion of the thesis writer. In the conclusive part of the thesis existing rules are described and the writer recommends some measures which may lead to changes in public attitudes. Another issue, which goes beyond this thesis and could become a topic for further research, is also outlined. Based on the collected data, in the closing part of the work a hypothesis for a potential quantitative research is stated. The contribution of the thesis is based on the possibility of clarifying complicated relations between physicians and pharmaceutical manufacturers both for professional and general public.

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Chomphoosang, Pawat. "Trust management of social network in health care." 2013. http://hdl.handle.net/1805/3667.

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Indiana University-Purdue University Indianapolis (IUPUI)
The reliability of information in health social network sites (HSNS) is an imperative concern since false information can cause tremendous damage to health consumers. In this thesis, we introduce a trust framework which captures both human trust level and its uncertainty, and also present advantages of using the trust framework to intensify the dependability of HSNS, namely filtering information, increasing the efficiency of pharmacy marketing, and modeling how to monitor reliability of health information. Several experiments which were conducted on real health social networks validate the applicability of the trust framework in the real scenarios.

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Rijo, Paula Alexandra da Silva. "Avaliação de modelos de gestão em farmácia." Master's thesis, 2017. http://hdl.handle.net/10071/17272.

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Dissertação sobre o estudo das alterações do modelo de gestão em farmácias comunitárias individualizadas e em farmácias que aderiram a grupos e cuja gestão passou a ser integrada – Modelo de Gestão Clássica versus Novos Modelos de Gestão, decorrentes das condicionantes introduzidas no negócio por novas políticas de saúde com introdução de reformas na Prescrição e Dispensa do Medicamento. A redução das margens foi um dos fatores mais relevantes. As farmácias organizaram-se em grupos. O objetivo inicial era ganhar poder negocial. Mais tarde os grupos estimularam as farmácias a modificar o modelo de gestão. Neste contexto é determinante entender qual o impacto das alterações na gestão e no modelo de gestão em farmácias comunitárias individualizadas e em farmácias integradas. O objetivo geral é analisar os Modelos de Gestão de farmácias individualizadas, e que têm ajustado as estratégias de modo a garantir a sustentabilidade e vantagem competitiva, e comparar os modelos de gestão adotados pelas farmácias comunitárias com gestão integrada. A mais-valia da farmácia individualizada é a capacidade de estabelecer as estratégias que considera mais adequada à sua farmácia, e estabelecer objetivos de forma a garantir a sua sustentabilidade. A maior desvantagem é que o seu poder negocial perante os fornecedores pode não ser suficiente para conseguir as parcerias mais vantajosas. As mais-valias obtidas pelas farmácias comunitárias integradas são o acesso a um maior leque de produtos a custos inferior, formação qualificada para os seus trabalhadores, acesso a planos de marketing e merchadising. As desvantagens são a perda de alguma autonomia.
Dissertation on the study of changes in the management model in individualized pharmacies and pharmacies that joined groups and whose management became integrated - Model of Classic Management versus New Management Models, arising from the constraints introduced in the business by new health policies with the introduction of reforms in the prescription and dispensation of the medication. Reducing margins was one of the most relevant factors. The pharmacies were organized in groups. The initial goal was to gain bargaining power. Later the groups encouraged pharmacies to change their management model. In this context it is crucial to understand the impact that the changes have on the management and management model in individualized community pharmacies and integrated pharmacies. The general objective is to analyse the Management Models of individualized pharmacies, which have adjusted the strategies to ensure sustainability and competitive advantage, and to compare the management models adopted by community pharmacies with integrated management. The added value of the individualized pharmacy is the ability to establish the strategies that you consider most appropriate to your pharmacy, and set goals to ensure their sustainability. The biggest disadvantage is that their bargaining power with suppliers may not be sufficient to achieve the most advantageous partnerships. The added value of integrated community pharmacies is access to a greater range of products at lower costs, qualified training for their workers, access to marketing plans and merchandising. The disadvantages are the loss of some autonomy.

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Ribeiro, Margarida Lopes de Pina. "Adherence to therapy enhanced by a pharmaceutical service: dose administration aids." Master's thesis, 2020. http://hdl.handle.net/10071/21736.

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The average life expectancy has been increasing due to aspects such as the advances in medicine and technology. An older population leads to the appearance of several chronic pathologies regarding polymedication, and the outcomes highly depend on patients’ adherence to treatment. This is one of the most determining factors in cure, stabilization, or regression of the disease. The purpose of this project is to highlight the principal failures in the patient journey, from medical appointment to the treatment itself, and to analyze the pharmacist’s role as an adherence promoter. In order to understand the gaps, interviews were made to the three main actors in the patient journey (physician, pharmacist, and patient). This study supports the implementation of a new service in a local community pharmacy of Abrantes. Throughout the interviews it was possible to infer the main adherence to therapy failures, such as the lack of cooperation between healthcare professionals, a non-existent patient-oriented follow-up, and a communication gap between the three main groups. This project also aimed to overcome the obstacles in the patient journey and to increase adherence to therapy by launching a medication management service for patients – Dose Administration Aids (DAA). Thus, to understand the service's feasibility, it was observed the implementation of DAA in a community pharmacy in Abrantes. Despite claiming some requirements, it was possible to conclude the service benefits both customers and pharmacy.
A esperança média de vida da população tem vindo a aumentar devido a aspetos como o desenvolvimento tecnológico na medicina. Este envelhecimento da população conduziu ao aparecimento de diversas patologias crónicas às quais estão associadas a polimedicação. O tratamento só é eficaz se houver adesão à terapêutica, considerada um fator-chave para a cura, estabilização ou regressão de uma doença. O propósito deste projeto é destacar as principais falhas que ocorrem na jornada do doente, desde a consulta até à toma da medicação, avaliando também o papel do farmacêutico na promoção à adesão terapêutica. Para identificar as lacunas neste processo, foram realizadas entrevistas aos três principais grupos, com intervenção direta ou indireta na adesão à terapêutica por parte do doente. Este estudo serve de base à criação de um novo serviço numa farmácia de Abrantes. Ao longo das entrevistas aos três grupos já referidos, foi possível inferir as principais falhas na adesão à terapêutica, das quais se destacam a falta de cooperação entre os profissionais de saúde, a não existência de um acompanhamento personalizado ao doente e uma lacuna na comunicação entre os intervenientes. Não obstante, este projeto ambiciona colmatar estas falhas e aumentar a adesão à terapêutica, propondo um serviço farmacêutico que garante a gestão da medicação aos doentes – Preparação Individualizada da Medicação (PIM). De modo a perceber a sua viabilidade, foi observada a implementação do PIM numa farmácia comunitária em Abrantes, que permitiu concluir que apesar de reivindicar alguns requisitos, o serviço é vantajoso tanto para o cliente como para a farmácia.

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Dissertations / Theses on the topic 'Pharma marketing'

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