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Sun, Dongran. "Communicating Corporate Social Responsibility: Corporate Philanthropic Disaster Response after the 2008 Sichuan Earthquake in China." Scholarly Repository, 2010. http://scholarlyrepository.miami.edu/oa_theses/56.
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Corporate social responsibility (CSR) has grown rapidly during the past 50 years both in academia and industry. Corporate social responsibilities initiatives are composed of economic, legal, ethical, and philanthropic responsibilities, such as producing quality products, treating employees fairly, and involving in local community. Corporate philanthropic disaster response is a common form of CSR practice and its communication to the public is normally achieved by public relations function. This study focused on how local Chinese and multinational companies in China communicated their disaster relief initiatives after the 2008 Sichuan earthquake. Quantitative and qualitative content analysis was conducted of sampled press releases regarding the Sichuan earthquake on corporate websites in terms of their communication techniques and corporate philanthropic disaster response presented. Comparisons were made between local Chinese and multinational companies operating in China and it was concluded that local Chinese and multinational companies presented more differences than similarities in the purpose of press releases, type of disaster relief efforts, partnership with outside organizations, multimedia elements, and supplementary information. By understanding these differences in corporate philanthropic disaster response presented online, this study had implications for governments and non-profit organizations to better motivate businesses to participate in the disaster relief efforts. Limitations of the study and recommendations for future research were included.
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Meyers, Reagan, and Libby Weaver. "Philanthropic Motivation : A Study of CSR in the Workplace." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-151387.
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In the present study, the topic under scrutiny is how Philanthropic Corporate Social Responsibility plays a role within the workplace. This study is being presented due to the fact that CSR is often researched with the frame of reference of marketing, whereas the managerial perspective is not often considered. The research question addressed will take a managerial perspective on CSR and examine if implementing Philanthropic CSR only affects extrinsic factors, or if it also has an intrinsic effect on employee motivation. In this research, the questions undergoing discussion to support the study are 1) To what extent does CSR motivate employees? 2) What involvement level of CSR is required for employee motivation? 3) What level does CSR fit into on Maslow’s Hierarchy of Needs? This thesis focuses mainly on connecting Philanthropic CSR to Maslow’s Hierarchy of Needs. Other supporting theories that will be used include: Herzberg’s Motivation Hygiene Theory, McGregor’s X and Y Theory, Self-Determination Theory, and Motivational Crowding Theory. To conduct the research needed, the authors have conducted a deductive study through a comparative design, obtaining qualitative data by the means of semi structured skype interviews. These interviews focus on American for-profit companies that have CSR in their strategy but focus on profit. The data collected has then been analyzed through a thematic approach. The information obtained suggests that Philanthropic CSR plays a role within the workplace, however, it is not seen as an incentive by employees. Moreover, an employee must be personally involved within the company’s CSR program to fully feel the effects that the program has to offer. This is due to the emotional investments made while participating in the said philanthropy. The conclusion found from this study is that Philanthropic CSR does have an intrinsic effect on employees because of the ‘feel good feeling’ they benefit from when they do participate in the Philanthropic CSR. However, to fully understand the effects of the motivational aspects, further research must be conducted.
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Čarská, Viktória. "Firemná filantropia ako súčasť konceptu Corporate Social Responsability." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75581.
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The thesis deals with the concept of corporate philanthropy and Corporate Social Responsibility. Our goal is to review the state of corporate philanthropy and CSR in SHP Harmanec, JSC, to explore, by a questionnaire research, the attitudes of young people to 30 years and to draw recommendations for the streamlining of corporate philanthropy in the company. Using the synthesis of the research`s results, it aims to design communication activities, which could present the philanthropic activities to this target group. The work is divided into 9 chapters in two parts. The first theoretical and methodological part summarizes available literature on corporate philanthropy and Corporate Social Responsibility. The second analytical part analyzes the company SHP Harmanec, JSC, and examines the attitudes, opinions and motivations of the young people to 30 years on the issue of corporate philanthropy and Corporate Social Responsibility. Proposal on streamlining corporate philanthropy and suggestions of the best communication activities, which could present the philanthropic activities of the company to the young, are the result.
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Ljungdahl, Amanda, and Emelie Andersson. "Etik och filantropi – ett redskap för intern påverkan? : En kvantitativ studie utifrån medarbetares perspektiv inom detaljhandeln." Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-18580.
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Bakgrund: Samhällen förändras över tid. Kraven på företags ageranden i samhället har ökat, delvis på grund av en tilltagen globalisering och rörlighet, men även till följd av en ökad medvetenhet om företags påverkan på samhället. Utifrån dessa förändringar har begreppet Corporate Social Responsibility växt fram och tagit allt mer utrymme i diskussionen om företags sociala ansvar. Archie Carroll ämnade i sin CSR-pyramid att definiera gränserna för företags sociala ansvar och delades således in ansvarsområdena i fyra delar. Två utav dessa ansvarstaganden är etiskt och filantropiskt ansvar som denna studie riktar fokus på. Det etiska ansvaret omfattar aktiviteter och praxis som förväntas av samhället att företag ska utföra, men som inte har fastställts i lagar och förordningar. Det filantropiska ansvaret handlar om att företag kan vara goda samhällsmedborgare genom att bidra med sina resurser till samhället. Varken det etiska eller filantropiska ansvaret är lagstadgade, företag kan således själva välja om de vill delta i sådana aktiviteter. Det är inte enbart samhället som ställer krav på företags ageranden, utan även dess medarbetare. Det finns en avsaknad av studier som belyser medarbetarens perspektiv i frågan vilket gav inspiration till denna studie. Syfte: Syftet med denna studie är att undersöka huruvida medarbetare tycker att det är viktigt att företag tar ett etiskt och filantropiskt ansvar. Studien syftar även till att undersöka om etiska och filantropiska ansvarstaganden påverkar medarbetares benägenhet att identifiera sig med ett företag. Metod: Studien utgår ifrån en deduktiv ansats där hypoteser testas och analyseras. En kvantitativ metod valdes och en enkätundersökning genomfördes för insamling av datamaterialet. Medarbetarna som besvarade enkäten arbetar på köpcentret Asecs i Jönköpings kommun. Slutsats: Sammanställningen av enkäten visar att medarbetare tycker att det är viktigt att företaget tar ett etiskt ansvar. Det filantropiska ansvarstagandet ansågs inte som lika viktigt. Sammanställningen visar även att etiskt och filantropiskt ansvarstagande gör medarbetare mer benägna att identifiera sig med företaget.Background: Communities change over time. Demands for corporate actions in society have increased, partly because of increased globalization and mobility, but also as a result of increased awareness of companies' impact on society. Based on these changes, the concept of Corporate Social Responsibility has grown and taken up space in the discussion about corporate responsibility. In his CSR pyramid, Archie Carroll intended to define the boundaries of Corporate Social Responsibility and divided the responsibility into four parts. Two of these responsibilities that this study focuses on are ethical and philanthropic responsibility. Ethical responsibility is activities and practices that society expects companies to carry out, but which have not been established in laws and regulations. The philanthropic responsibility is that companies can be good citizens by contributing their resources to society. Neither ethical nor philanthropic responsibility is statutory, so companies can choose whether or not to participate in such activities. It is not only society that sets demands on corporate actions, but also its employees. There is a lack of studies that shed light on the employee's perspective on the issue, which inspired this study. Purpose: The purpose of this study is to investigate whether employees think it is important that companies take ethical and philanthropic responsibility. The purpose is also to investigate whether ethical and philanthropic responsibility affects employees' tendency to identify with a company. Method: The study is based on a deductive approach where hypotheses are tested and analyzed. A quantitative method was chosen and a survey was conducted to collect the data material. The employees who answered the questionnaire work at Asecs shopping center in Jönköping. Conclusion: The compilation of the survey shows that employees think it is important that the company takes ethical responsibility. Philanthropic responsibility was not considered as important. The compilation also shows that ethical and philanthropic responsibility makes employees more inclined to identify with the company.
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Vermès, Clarisse. "Fundraising : un accord entre deux mondes.Modélisation de la construction d’un accord entre organisations mécènes et organisations d’intérêt général." Thesis, Montpellier 3, 2014. http://www.theses.fr/2014MON30086.
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Cette recherche traite de l'engagement en faveur de l'intérêt général, et notamment des modalités d'engagement des organisations mécènes auprès des organisations d'intérêt général, aujourd'hui, en France.Ce travail s'inscrit dans le cadre général des théories de l'action et plus particulièrement dans le courant représenté par les travaux de Boltanski et Thévenot sur la justification et l'engagement (Boltanski et Thévenot 1991, Thévenot, 2005), qui s'intéressent à comment les gens justifient leurs actions et à ce qu'ils disent de « pourquoi ils s'engagent ». Les études anthropologiques, sociologiques et socio-économiques sur les significations du don et sur les pratiques de mécénat, aujourd'hui, en France, nous ont fourni le socle de notre analyse.A partir de ces cadres de références, nous proposons un modèle qui rend compte des actions empiriques des professionnels de la collecte de fonds (les « fundraisers ») et des mécènes lorsqu'ils construisent un accord mécène.Ce modèle met en évidence les dispositifs et les objets dans lesquels s'enracine l'engagement des organisations mécènes. Il éclaire sur ce qu'est une action juste et légitime en faveur de l'intérêt général. Il propose un mécanisme permettant d'expliquer comment ces actions sont jugées par les parties prenantes des organisations impliquées dans un accord mécène.Nos recherches ont deux applications concrètes :1. Mettre en évidence les leviers actionnables par les organisations d'intérêt général pour collecter des fonds auprès des organisations mécènes.2. Enrichir la compréhension de l'engagement des entreprises en faveur de l'intérêt général. Mettre en évidence les bonnes pratiques et les retours qu'elles peuvent en attendre.Elles apportent une contribution spécifique pour comprendre la création de valeur dans le cadre d'une démarche marketing stratégique liée à la responsabilité sociale des entreprises, et au développement du capital social des organisations publiques et privées qui portent des projets d'intérêt généralThis research focuses on the engagement of organizations for the benefit of non-profit activities, today, in France.This work was conducted within a reference to the research of Boltanski and Thévenot on justification and commitment (Boltanski and Thévenot, 1991; Thévenot, 2005) called “Economies of Worth”. This sociological approach of “action” tries to explain how people justify their actions and what they say about why they engage.From these frames of reference, we propose a model that reflects the empirical practices of professionals in fundraising and organisations involved in building an agreement around philanthropy.This model highlights the devices and equipment being used to build the agreement. It illuminates on what is a “fair and legitimate” action for the general interest. It offer a mechanism to explain how these actions are judged by the stakeholders of organizations involved in a patronage.Our research has two applications in management:1. Identify actions for non-profit organisations to raise funds from organizations who wish to involve in public good.2. Understand of business engagement for the public good. Highlight good practices and benefits that companies can expect of their commitmentOur work brings a specific contribution to understanding the creation of value in a strategic marketing approach of corporate social responsibility, and the development of corporate social capital of public and private organizations acting for the benefit of general interest
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Tuček, Michal. "Koncept Corporate Social Responsibility, jeho vnímání a podpora." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9216.
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Diploma thesis deals with the concept of Corporate Social Responsibility - CSR. The chosen topic is currently up-to-date. Many companies begin to be interested in the ideas of this concept. Especially in recent years there can be seen activities and projects in this area. In the theoretical part of the work are captured substantive interpretations of the concept, there are also documented in the state of CSR -- both in the EU and more specifically in the Czech Republic. In the next part, thesis briefly introduces selected studies that are concerned with the topic. Practical part of the thesis is based on analysis of data of the agency Median and seeks to analyze of the perception of ideas, the concept of CSR is. Add to knowledge of the attitude of Czech society to the responsible conduct of companies.
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Arora, Bimal. "From philanthropy to strategic corporate social responsibility : a processual framework for CSR implementation in Baba Industries Limited." Thesis, University of Nottingham, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.546272.
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Sklair, Correa Jessica. "Philanthropy in Brazil and the UK : wealth, responsibility and the pursuit of social change by economic elites." Thesis, Goldsmiths College (University of London), 2017. http://research.gold.ac.uk/20738/.
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This thesis explores the philanthropy of economic elites in Brazil and the UK, positing their practice as part of a global elite philanthropic project. It argues that this project serves to further the aims of global capitalism, while attempting to mitigate the negative effects of capitalism’s fallout. Although the historical development of elite philanthropy in Brazil and the UK has been markedly different, accounting for technical differences in contemporary practice in these countries, recent decades have seen attempts to build an institutionalised philanthropic sector in Brazil based on British (and American) models. Today, the conceptual and ideological framework for the design of philanthropy in both countries is remarkably similar. In ethnographic enquiry into this common project, practices under the banners of ‘philanthrocapitalism’ and ‘strategic philanthropy’ emerge as the expression of deeply held ideologies of social change. These relate to the transposition of corporate strategies to philanthropy, to market-based solutions to social problems, and to attempts to eradicate poverty via better incorporation of the poor into existing economic structures. This enquiry, however, reveals how other aspects of elite experience also become entangled in the philanthropic project. In Brazil and the UK, elites use philanthropy to forge positive identities of wealth, and as a tool for managing inheritance. Among Brazilian family businesses, historical family narratives of philanthropy and corporate social responsibility aid business succession processes, in attempts to keep family firms – and family capital – intact with the passing of time. Finally, this thesis explores the work of philanthropic intermediaries, and the central role played by philanthropy advising and donor education programmes in shaping and disseminating philanthropic trends. Ethnography among intermediaries, however, reveals myriad ambiguities in their work. These serve to highlight elite philanthropy’s inability to confront the structures of inequality inherent to global capitalism, and the corresponding limits to its own project.
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Saghini, Karen. "UPS and Zoo Atlanta: A Case Study on Corporate Social Responsibility." Digital Archive @ GSU, 2008. http://digitalarchive.gsu.edu/communication_theses/37.
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This thesis is designed to explore consumer attitudes and behaviors toward corporations that engage in socially responsible practices. The goal of this project was to determine if there was a relationship between a company’s perceived reputation for social responsibility and attitudes and behaviors that would favorably impact the company. Specifically, the project uses a case study of UPS and its support of Zoo Atlanta to further test these relationships in a true-to-life scenario. The findings reveal implications for corporate communication efforts in two ways: first, by serving as a framework to evaluate future corporate giving programs and to better understand company reputation; and second, by understanding the importance of strategically positioning one’s company as a good corporate citizen.
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Zhang, Dashi. "Business and society : an integrated study of corporate philanthropy and organization-public relationships in China." HKBU Institutional Repository, 2013. http://repository.hkbu.edu.hk/etd_ra/1550.
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McLaughlin, Belinda. "Corporate Social Responsibility Factors in Market Share and Financial Performance Improvement." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4389.
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Some corporate leaders lack knowledge of CSR strategies to improve corporate financial performance. Businesses increase their profit margins when the business leaders integrate social and environmental management into core business processes. Grounded in stakeholder theory, this multicase study involved an exploration of corporate social responsibility factors that contributory to improving market share and financial performance. One-on-one interviews took place, and corporate leaders of 3 Native American owned companies that have implemented successful CSR strategies to improve market share and financial performance within the Midwestern area of the United States, including Kansas, Missouri, and Oklahoma. Data triangulation involved the use of field observations, organizational background information, and review of archival records. Modified van Kaam method was instrumental to identifying the variation of potential structural meanings embedded within textural implications as well as to expose core themes and contexts that contribute to the apparent presence of the phenomenon. Some themes that emerged from this study included corporate social responsibility strategies, core value and views, and indications. These themes developed through efforts to identify the CSR strategies and outcomes of Native-owned gaming operations. Identifying successful CSR strategies encourages more companies to participate in socially responsible initiatives. Illustrating successful CSR efforts within Native gaming operations can transform business practices, enhance social performance, and generate positive social change in communities through transforming local Native American communities into vibrant cohesive societies for families to thrive in.
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Tretjakova, Anna, and Olli Nurkkala. "The Reasons Behind Corporate Philanthropy (CP). Creating Brand Value by CP. : A multiple case study from Sweden and Finland." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-60205.
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Everyday Corporate Social Responsibility (CSR) plays a bigger role in companies’ work. People become more aware of how different organizations take care of their network. Certain consumer groups have expectations from companies’ CSR work, and they are willing to pay more for the brands of these firms compared to others. These facts have forced the companies to put more effort into their CSR work. On the other hand it has become an opportunity for corporations, which are forerunners in this area. CSR can be interpreted so that communities have expectations from the firms and the work the latter do for society’s good. Corporate Philanthropy (CP) is a part of CSR and a particular form of it. The reasons behind CP are not always apparent. Brand is the bridge between consumer and the product. One motive behind CP could be creating brand value and implementing particular products for consumers who appreciate the companies’ work for society’s good. Therefore we have formulated our research question as follows: What are the main reasons behind corporate philanthropy and how is it conducted in the firms? Our aim in this thesis is to emphasize CP as a part of CSR, to study how it is exercised in practice and to explore how firms’ philanthropic actions add value to their brands. We have limited our study to company perspective in order to get as accurate results as possible. To indentify the reasons to CP we have completed a qualitative study in the two Nordic countries: Finland and Sweden. The study has been done by semi-structured interviews for four companies, two in both countries. These companies are of two different sizes, large and small. Our study design is multiple-case study. Interpretivism and subjectivism constitute the philosophical basis for this research. The applied approach is deductive with inductive elements. In the theoretical framework we discuss CSR, philanthropy and branding in their different forms. We have linked these main theories together by relating older and recent theory to each other in a natural way. Earlier theories, which directly merge these two areas, do not considerably exist. Therefore we have had to make our own decisions to find the best path to reach our goal and find the main reasons behind CP. In the final part, analysis, we have related theoretical framework to empirical findings. We have linked different theories together and found if there is a connection between Corporate Philanthropy and creating brand value. We have also reflected on whether there are differences in the actions and aims for CP between the companies in these two Nordic countries.
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Gronfula, Auhud Ghazi M. "The linkage between CSR beliefs and ethical behaviour and its influences on consumer attitudes towards the retail sector in the UK." Thesis, Brunel University, 2018. http://bura.brunel.ac.uk/handle/2438/16438.
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The relationship between corporate social responsibility (CSR) and consumer attitudes has been investigated in previous research; however, empirically there is no studies deliberate the role of consumer ethics in order to achieve the CSR, that is, to achieve greater CSR, there is a need to be accompanied with consumer ethics. Therefore, the emergence of consumer ethical behaviour has brought a new perspective to determining the influences of CSR on consumer attitudes. Based on The Theory of Planned Behaviour and Vitell-Hunt theory, this study aims to examine the link between CSR and consumer ethical behaviour, and its influences on consumer attitudes. In order to address the aim, this study explores the relationship between CSR from the philanthropic perspective, and consumers' ethical behaviour. It also determines the extent to which CSR affects brand trust and consumer affective behavioural attitudes. Finally, it examines the role of consumers' ethical behaviour in influencing consumers' attitudes alongside CSR. To address these objectives, this study adopted positivism research philosophy, using a quantitative survey method. The data were collected from consumers who make purchases from the retail sector in the UK. A self-administered questionnaire was developed based on the previous literature. Then, 500 questionnaires were distributed, of which 350 were completed and used for the final analysis. Multivariate analysis was employed, with the questionnaires analysed using a covariance-based structural equation modelling (SEM) approach. The findings reveal that as hypothesized, CSR 'philanthropy' is significantly associated with consumer ethical behaviour; however, this study reveals a negative relationship between them. This study also hypothesized that philanthropic retailers have an influence on (a) consumer affective attitudes and (b) consumer behavioural attitudes. This study does not support the hypothesized relationship between philanthropy and (a) consumer affective attitudes or (b) consumer behavioural attitudes. However, the study identifies a positive relationship between philanthropy and brand trust. Consumers' ethical behaviour is not statistically significantly related to brand trust or consumer affective attitudes. However, the relationship between consumer ethical behaviour and consumer behavioural attitudes is found to be statistically significant. Moreover, the study demonstrates a positive relationship between brand trust and consumer behavioural attitudes, and that consumer affective attitudes mediate this relationship. This study offers a number of theoretical contributions to the literature on CSR and consumer ethics. First, the important contribution lies in the attempt to explore the relationship between CSR and consumers' ethical behaviour. This study unexpectedly, discovers the negative relationship between CSR and consumers' ethical behaviour. The possible explanation is that when consumers perceive the company to behave philanthropically, they are less likely to evaluate themselves as ethical because they may attribute their ethical behaviour to the company's perceived philanthropic behaviours. This study further highlights the positive relationship between consumers' ethical behaviour and their behavioural attitude. The second contribution lies in the relationship between CSR and consumers' responses. In line with previous studies (e.g. Willmott 2003; Hustvedt 2014; Singh et al. 2012), this study concurs that CSR positively affects consumers' brand trust. However, the relationship between CSR and consumers' attitudes is not statistically significant. Instead, this study highlights the important role of brand trust; that is, based on this finding, brand trust is the key driver of both consumers' affective and behaviour attitudes. Third, this study discovers the partially mediating role of consumers' affective attitude on the link between brand trust and behavioural attitude; which seems to be an essential sub-process regulating the effect of brand trust on consumer behavioural attitudes. This study also has practical implications. Firstly, retailers are recommended to effectively communicate their philanthropic activities to consumers in order to enhance their brand trust. It is particularly important that they also aim at influencing consumers' trust in their brand because it is the brand trust that would positively affect their purchasing decision. The final recommendation is that management should focus their CSR communication on the ethical consumer segment because ethical consumers show strong intention to purchase from a socially responsible company.
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Al, Rifai Aroub A. Y. "Stakeholders and corporate philanthropy of non-economic nature in a developing country of intense Islamic beliefs, values and norms : an institutional framework." Thesis, Brunel University, 2013. http://bura.brunel.ac.uk/handle/2438/7647.
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The widespread use of Corporate Philanthropy (CP) in the US and the UK has resulted in a significant body of literature on the phenomena and its use. However, the literature generated around CP is criticised for being of an economic nature and for being biased toward the context of developed Western countries. This thesis suggests that the context of developing countries is important in relation to the non-economic nature of CP, due to the existence of intense religious beliefs and values. However, there has been little attempt to explicitly examine how the institutional pressures within this context shape the CP of a non-economic and more precisely of an altruistic nature, and how firms act in response to these influences. This thesis leverages institutional theory by proposing that stakeholders – including communities, competitors, NGOs and politicians – may impose coercive and mimetic pressures encouraging isomorphic field-level CP of a non-economic nature in a context of intense Islamic beliefs, values and norms. However, the way in which firms perceive and act upon these pressures may differ depending on specific factors related to the firm itself, including the identity of the firm, the competitive position of the firm, and shareholder pressures. These differences between firms result in the adoption of different CP strategies as decided by each firm, expressing its appropriate responses to field pressures. This study uses a qualitative methodology using data collected from 27 of the key personnel responsible for CP decisions (shareholders and managers) in the Kuwaiti banking sector. Questions were developed to assess the relationships between institutional pressures at the field and organisational levels of analysis. Data was collected through multiple sources such as in-depth interviews, documentation, and archival records. The contributions of the thesis are in relation to: a) the institutional theory; b) gaining more understanding of CP in developing countries; C) offering a robust understanding of altruistic CP influenced by an Islamic context; and d) practical implementations of CP in Islamic banks.
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Fenclova, Emily Ann. "Flying responsibly? : an analysis of the self-reported corporate social responsibility of European airlines." Thesis, University of Exeter, 2013. http://hdl.handle.net/10871/13342.
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The aim of this PhD research project was to critically examine the self-reported socially-responsible activities of European full-service and low-fares airlines. Corporate social responsibility (CSR) is a concept that has been described using many terms and with varying definitions. Broadly, it is the recognition that businesses should voluntarily mitigate and manage their externalities. CSR has been touted by businesses and governments alike as a preferred alternative to regulation. This research looked at the self-reported CSR approaches of the European airline sector, which has historically been heavily regulated and is currently facing increasing pressures regarding its impacts on CSR- and sustainability-related concerns. Low cost carriers have been under particular scrutiny for their impacts, and therefore, this research compared the CSR approaches of the two dominant airline business models in Europe: low cost and full service models. The sample consisted of 21 full service and 13 low cost carriers with headquarters in Europe. Mixed qualitative methods were applied to 566 secondary documents (websites, press releases, annual reports, and standalone CSR reports) and 15 elite interviews with airline managers. A range of established CSR indicators were assessed, including: definitions, reported practices, motivations and justifications for CSR activities, and CSR management and monitoring. Much of what the airlines reported as their CSR was at odds with academic and governmental definitions; as a whole, they placed considerable emphasis on environmental issues and adhering to regulations. This study also found that the CSR practices were closely correlated with business practices and key sector issues – an understanding of CSR that is most compatible with stakeholder theory-based conceptualisations. Business models on their own were found to be an overly-simplistic explanation for the wide variances of practice that were found in the sample. Instead, four ‘profiles of responsibility’ were identified, which better captured the differences in practices.
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Grigoryan, Lusine. "Corporate Social Responsibility and its Impact on Purchasing Behavior." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262325.
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The awareness and concern regarding social and environmental issues is growing among representatives of the business sector and they cannot eliminate the impact that they have. Corporate Social Responsibility is a complex strategy to govern the whole process of doing business. The objective of the Diploma Thesis is to prepare comprehensive analysis of current CSR practices in the Czech Republic and find out what type of impact the socially responsible practices of a company can have on a customers behaviour. The used literature represents pervious findings in the field, mainly researches done among Czech customers. In the practical part personal interviews with the company representative will be held in order to examine practical implications of CSR practices for the biggest brewery; Anheusher-Busch InBev.
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Maňáková, Martina. "Firemní filantropie jako nezbytná součást firemní strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-12102.
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Diploma thesis deals with corporate philanthropy as an essential part of corporate strategy. Theoretical part of the thesis defines corporate philanthropy, its instruments and describes it as a part of CSR. Practical part of the thesis shows sophisticated strategy of corporate philanthropy on example of 3 companies - T-Mobile Czech Republic, a.s., Johnson&Johnson, s.r.o. and Československá obchodní banka a.s. It also provides study of public attitude towards this issue.
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Nilsson, Andreas. "Financing of Nonprofits and Social Enterprises." Doctoral thesis, Handelshögskolan i Stockholm, Institutionen för Finansiell ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-2165.
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This doctoral thesis contains three research papers in social finance, a field concerned with the financing issues of organizations aiming to solve social problems. Intertemporal Preferences of Nonprofit Organizations This paper studies the intertemporal preferences that govern the spending decision of nonprofit organizations. I estimate the subjective discount rate and the elasticity of intertemporal substitution based on an extension of the consumption Euler model that allows for heterogeneous parameter estimates with regards to donation dependency and size. Biting the Hand That Feeds You: Effects of Embezzlement in Nonprofits This paper studies how newspaper reports on embezzlement affect donations received by nonprofit organizations. Based on a unique data set on wrongdoings by top managers in nonprofits between 1995 and 2002, I provide evidence that the cost of weak governance in nonprofits is very high. What is the Business of Business? This paper develops a theoretical framework for understanding the emergence of new organizational forms, such as socially responsible firms and social enterprises, which embody the private sector’s efforts to resolve problems that typically have been within the purview of government and traditional charities. The framework yields an optimal investment policy, which typically Pareto-dominates many common social investment principles, such as break-even conditions, social screening and SROI. About the author Andreas Nilsson pursued his PhD in the Department of Finance at the Stockholm School of Economics. During this time, he was affiliated with the Swedish House of Finance and SIFR and spent two years as a visiting fellow at Harvard University. He is the founder of Sonanz, an asset management firm focused on social investments.Diss. Stockholm : Handelshögskolan, 2014. Sammanfattning jämte 3 uppsatser
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Rhou, Yinyoung. "The Business Case for CSR in the Hospitality Context." Diss., Virginia Tech, 2019. http://hdl.handle.net/10919/99340.
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In this dissertation, including three papers, I examine the business case for corporate social responsibility (CSR) in the hospitality industry. The first paper provides a systematic review of the business case for CSR based on 170 articles published in leading hospitality journals. The review paper serves as a literature review of this dissertation, leading to the second and third papers. In the second paper, I examine CSR as a strategic tool to offset corporate social irresponsibility (CSiR) in the hospitality industry. Findings indicate sector differences within the hospitality industry. The third paper examines corporate philanthropy, focusing on the notion of strategic philanthropy. Results indicate the predominance of strategic philanthropy especially in hospitality companies, compared to companies in other industries. Findings of the dissertation as a whole suggest the need for hospitality-specific business case for CSR. In practical terms, this dissertation provides better informed decisions for hospitality mangers in terms of using CSR as a corporate strategy to achieve competitive advantages in the highly competitive industry.PHD
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Hansson, Sandra, and Jenny Johansson. "Tager ni detta ansvar- i nöd och lust? En studie om hur en integrerad CSR-strategi skapar gemensamma värden." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22245.
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CSR (Corporate Social Responsibility) innebär att ett företag ska ta ansvar för hur de påverkar samhället, ur såväl miljömässigt, etiskt, socialt samt ekonomiskt perspektiv. Sedan 1950-talet har begreppet socialt ansvar uppmärksammats och etablerats inom företagsvärlden. Syftet med vår uppsats är att undersöka om CSR som strategi kan vara ett verktyg för ett hållbart företagande och om CSR kan ge en långsiktig lönsamhet på marknaden. För att kunna skapa en förståelse kring komplexiteten inom CSR samt analysera empirin utgår vi från Carrolls CSR-pyramid som en grundläggande modell för att därefter byggas på med den utvecklade tre-stegsmodellen. Vidare ges en genomgång av Lucas teori om strategisk miljöledning för att slutligen presentera Mintzbergs organisationsteori för att visa hur olika verksamheter kan se ut. Med ett abduktivt förhållningssätt har den kvalitativa studien baserats på intervjuer. Vårt urval för intervjuerna var CSR-ansvariga från olika branscher som ingår i nätverket CSR-Skåne. Studiens resultat påvisar att fallföretagen på skilda vis uttrycker en problematik med att integrera CSR i hela verksamheten. Även det filantropiska synsättet blir en utmaning eftersom det ofta uppstår en separering mellan företagens affärsstrategi och de filantropiska aktiviteter som bedrivs. Slutligen presenteras vår egen modell som ger en tydlig bild för hur CSR-arbete bör se ut. Här suddas filantropin ut och genom integrerad CSR-strategi skapas ett gemensamt värde.CSR (Corporate Social Responsibility) is a business model that advocates companies to take responsibility for their environmental, ethical, social and economic impact on society. Since the 1950s the concept of social responsibility established and grown on the business market. The purpose of our thesis is to investigate whether CSR as a strategy can be a tool for sustainable business and if it can provide a long term profitability for a company. We used our theoretical framework in order to understand the complexity of CSR and be able to analyze our empirical data. “The Pyramid of Corporate Social Responsibility”, by Archie Carroll, is introduced as a basic model followed by the more expanded “Three Domain Model”. To understand how environmental management works in practice we introduce Lucas, followed by Mintzbergs theory about organizations and how their various activities can look like. With an abductive approach is this qualitative study based on interviews. Our data selection were CSR managers from various industries within the network CSR-Skåne. Based on the empirical data two main categories where identified; integration and separation and the different approaches of philanthropic. Our results demonstrate that the case companies, in different ways express problems when it comes to the integration of CSR. The philanthropic approach is a challenge as well, it often occurs a separation between companies´ business strategy and philanthropic activities. To close this thesis we present our own model that provides a clear picture of how CSR a business model should look like. The philanthropy is wiped out and an integrated business strategy creates a shared value.
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Kvapilová, Tereza. "Koncepce CSR a její realizace u mobilních operátorů v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205641.
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The diploma thesis deals with the issue of corporate social responsibility among mobile operators in the Czech Republic. Its aim is to analyze the policies and practices of CSR among mobile operators in the Czech Republic and evaluate these activities in the economic, social and environmental area. The operational objective is to propose measures and solutions that would lead to the settlement of differences between the particular companies and the overall higher efficiency of CSR in the mobile sector. All based on the analysis of individual CSR activities and their subsequent comparison. The SWOT analysis of CSR in each company helps to compare them. The activities are described and compared within three pillars of corporate social responsibility.
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Black, Xavier. "The champions of corporate community involvement an exploratory two-stage study of why and how individuals impact corporate community involvement in their organisations : a thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2009 /." Click here to access this resource online, 2009. http://hdl.handle.net/10292/771.
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This study explores the role of managers and manager-owners in decisions to engage the community and select particular social causes. This exploratory study aims to investigate why and how individuals impact on corporate community involvement (CCI) in their organisations. This is of significance in New Zealand as corporate philanthropic funding to the non-profit sector accounts for only three percent, which is low by international comparisons (Tennant, O’Brien & Sanders, 2008). The role of managers and their influence on CCI has been vociferously debated, with some arguing that personal impact should be limited and CCI decisions should be made solely according to profit maximisation. This perspective has used a rational and cognitive model of decision making paired with the Expectancy or reward/reinforcement theory in motivation to argue that management rationally considers the firm and then selects the best strategic option. This study turns to contemporary psychology to propose that managers may use ‘hot’ mental processing, including making CCI decisions based on values, emotions, ideologies and their own sense of identity. This study utilises a two-stage mixed method approach. The first stage investigated six respondents utilising a phenomenology approach to give a detailed description of each manager’s frame of reference and how this frame of reference impacted CCI outcomes. The second stage of this study progressed from a description to offering a theoretical explanation of the phenomenon, investigating the variables influencing how managers expressed their personal frame of reference in behaviour and the consequential impact on CCI decision making. This study found that managers and manager-owners held a strong sense of values, well defined ideologies, emotions, preferences and opinions regarding social issues which constructed the frame of reference surrounding their organisations community involvement. However, the existence of the personal frame of reference did not consistently impact the visible behaviour of individuals or their organisation’s corporate community involvement. Cold or rational thinking was shown to mitigate the impact of hot processing or alternatively post-justify decisions based on hot mental processing to validate the initial decision or alter how it was communicated within the organisation. Whether the personal frame of reference impacted CCI decision-making was influenced by the depth of the frame of reference, the internal mental dialogue regarding the acceptability of effectiveness of hot or cold decision making and task, organisational, and personal variables. This study offers a critique of extant research based on rational cognitive models and offers an alternative explanation for why and how managers champion CCI in their organisations. Further, through providing a deeper understanding of the roles of managers this thesis provides recommendations for non-profit organisations strategising to target the corporate sector for funding and provides some insights into how to mitigate or encourages the use of hot mental processing within CCI decision making.
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Akšteinová, Michaela. "Bilance praktického zapojování zaměstnanců do CSR aktivit firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85910.
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The Master Thesis deals with an evaluation of employee involvement in social responsible activities of CEZ Group, primarily in its employee volunteering program. The aim of this thesis is besides the evaluation itself, also a comparison of employee volunteering programs with its competitors RWE and E.ON and a proposal for possible improvements of existing approaches. The theoretical part gives definitions of basic terms such as Corporate Social Responsibility, corporate philanthropy and volunteering and possibilities of employee involvement in corporate social responsible activities. The analytical part describes social pillar of Corporate Social Responsibility in ČEZ Group and involvement of its employees into these activities, focusing on corporate philanthropy and volunteering. The description of similar activities within CSR run by the competitors follows. Based on results of (questionnaire) research the evaluation of employee volunteering programs in these companies is processed and some possibilities for improvement of present CSR processes in ČEZ Group are outlined.
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Angjelova, Adrijana, and Petter Sundström. "Reducing Consumer Skepticism when Communicating CSR : A study on the efficiency of Cause Fit- and Cause Commitment communication." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26848.
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The purpose of this thesis is to be able to conclude which of the two, cause fit communication or cause commitment communication, is the best strategy for companies to adapt when looking to reduce consumer skepticism when communicating their CSR. CSR is nowadays a core component in every business yet so many managers find it hard to justify because they do not reap the benefits from engaging in CSR (Porter & Kramer, 2006). CSR has to be communicated in order for companies to reap the benefits from their endeavors (McElhaney, 2009). However, when companies do this consumers tend to get skeptical about the CSR motives of the company, which results in companies not gaining any benefits from their CSR at all (Bhattacharya, 2010). To solve this problem, researchers have suggested many different communication strategies to reduce consumer skepticism when companies communicate their CSR. In this thesis we test the consumer skepticism reducinge ffects of Cause Fit Communication and Cause Commitment Communication to conclude which of the two is the most efficient at reducing consumer skepticism. To fulfill our purpose we have used a quantitative method and constructed a survey where we have asked people about their perception of different companies’ CSR communication when the companies used Cause Fit Communication or Cause Commitment Communication. The answers from the respondents were analyzed through which we could conclude which of the two strategies is better. From our findings it was very hard to conclude which of the two communication strategies was the best at reducing consumer skepticism. However, we could see that Cause Commitment Communication had the highest consumer skepticism reducing effects. After having conducted this research we truly believe that the two communication strategies can be just as efficient at reducing consumer skepticism as long as one follows the guidelines we have provided in this thesis.
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Raizerová, Martina. "Firemní dobrovolnictví a jeho aplikace v českém prostředí." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197439.
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This master thesis focuses on corporate volunteering as a specific area of corporate social responsibility. It compares examples of corporate volunteering projects implemented in the Czech environment and explores possibilities for further development. In addition to greater depths it is dedicated to corporate volunteering at ABB Czech Republic. The master thesis comes from my own experience during a working in ABB Czech Republic for last three years. The aim of this study is to monitor corporate volunteering programs and their comparison with other companies on the Czech market, employee motivation for these activities, finding the right communication channels for voluntary activities and based on the information find new possibilities of corporate volunteering.
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Corrêa, Jessica Beth Sadie Sklair. "Relações de segregação: novas práticas filantrópicas entre a elite paulistana." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/8/8134/tde-08102007-142653/.
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Este trabalho contempla práticas filantrópicas contemporâneas entre a elite paulistana em sua interface com as dinâmicas de segregação urbana observadas nessa cidade. Procura-se investigar as relações que surgem em torno dessas práticas, mostrando que a segregação se caracteriza não somente pelo distanciamento, mas também por complexos jogos de interação cotidiana entre as populações que convivem na metrópole. A pesquisa baseia-se na etnografia de três iniciativas filantrópicas na cidade de São Paulo: um projeto escolar de ensino da língua inglesa, um centro de saúde infantil e um programa de preparação de jovens das elites para atuação no \"terceiro setor\". A atividade filantrópica se define, respectivamente, como \"serviço comunitário\", \"trabalho voluntário\" e ações de \"responsabilidade social\". Na análise dessas três iniciativas investigadas durante o trabalho de campo, destaca-se a tendência da prática filantrópica a passar, ao longo das últimas décadas, por um processo de \"profissionalização\", ou seja, a transição de um modelo baseado nos princípios de \"caridade\" e \"assistencialismo\" para um modelo de \"investimento social\". A reflexão sobre tal processo e sua incorporação por diversos sujeitos pede uma abordagem antropológica que preze as maneiras pelas quais essas redes se constroem e se desenvolvem, traçando conexões e associações entre lugares e influências diversas.This study explores contemporary philanthropic practices among the São Paulo elite and the ways in which they relate to the dynamics of urban segregation seen in this city. It investigates the relations born of these practices, in support of the hypothesis that segregated landscapes are characterized not by the absence of relations but by complex dynamics of daily interaction between different urban populations. The study is based on an ethnography of three philanthropic initiatives in São Paulo: an English language teaching project in a private school, a children\'s health centre and a programme designed to prepare young individuals from the city\'s elite to develop activities in the third sector. In these three projects, philanthropy is defined, respectively, as \"community service\", \"voluntary work\" and \"social responsibility\". In its analysis of these initiatives, this study identifies a growing trend over recent years towards the \"professionalization\" of philanthropic practice, presented in the field of philanthropy as the evolution of a \"charity\" or \"assistance\" type model towards one based on the concept of \"social investment\". The investigation of this process and its incorporation into the practices of a diversity of social actors calls for an anthropological approach that emphasizes the connections and associations between diverse networks of people and places.
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Pehrsson, Stefan, and Lina Töyrä. "Framtida CFP:s påverkan på nuvarande CSR-investeringar : En kvantitativ studie på 890 europeiska bolag." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29184.
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Syfte: Sambandet mellan CSR och CFP har undersökts otaliga gånger utan att forskarna kommer överens om huruvida det finns ett samband eller inte. Därmed finns också olika åsikter om vilket motiv som driver företag att investera i CSR. Tidigare forskning har fokuserat på två huvudmotiv: vinstmaximerings- samt filantropiska motiv. Vi har kunnat utröna ett möjligt tredje motiv till CSR-investeringar, nämligen att företagets information om framtida CFP motiverar investeringar i CSR. Syftet med vår studie är därmed att undersöka om framtida förväntad CFP förklarar nuvarande CSR-investeringar i företag. Metod: Vår studie utgår från en positivistisk forskningsfilosofi med hypotetisk-deduktiv ansats. Forskningsstrategin är kvantitativ med en longitudinell forskningsdesign. Data från 890 europeiska bolag har insamlats från Thomson Reuters Datastream för åren 2008-2016. Vidare har dessa data analyserats i statistikprogrammet SPSS. Resultat & slutsats: Resultatet visar att framtida förväntad CFP förklarar företagets nuvarande CSR-investeringar. Detta genom att den information företaget innehar om sin framtida CFP påverkar dess engagemang i CSR-aktiviteter, vilket därmed utgör det huvudsakliga motivet till företagets CSR-investeringsbeslut. Resultatet visar också att företag inte investerar i CSR av filantropiska skäl, medan en undergrupp av företag väljer att investera i CSR med vinstmaximering som motiv. Examensarbetets bidrag: Studien bidrar till motivforskningen om CSR-investeringsbeslut genom att bevis erhållits för att ett tredje motiv finns, som hittills är outforskat. Olika intressenter har nytta av kunskapen om detta motiv eftersom studien visar att CSR-investeringar leder till att information om företagets framtida information avslöjas. Förslag till fortsatt forskning: Fortsatta studier inom ämnet skulle förslagsvis kunna rikta in sig på mindre företag eller enskilda länder, då denna studie fokuserat på stora europeiska bolag. För att få en mer detaljerad inblick i hur ett företag tänker kring CSR-investeringar föreslår vi en fallstudie inom ämnet, med kvalitativ inriktning.Aim: The relationship between CSR and CFP has been investigated many times without any conclusion if there is any relationship or not. Because of the lack of conclusion there are different opinions about what motive companies have when they invest in CSR. The research that has been done in the field have focused on two motives: profit maximization- and the philanthropical motive. We have identified a possible third motive to CSR-investments, namely that company’s information about future CFP motivates current investments in CSR. The aim of our study is to investigate if future expected CFP explains current CSR-investments among companies. Method: Our study is based on a positivistic research philosophy with a hypothesis-deductive approach. The study has a quantitative strategy with a longitudinal design. We have collected data from 890 European companies during the period of 2008-2016 from Thomson Reuters Datastream. We have analyzed the data in the statistical software SPSS. Result & Conclusions: The result of the study indicates that the future CFP explains current CSR-investments. This happens because the company’s private information regarding future CFP influences the commitment to CSR-activities, which make the information-motive the main motive to CSR-investments. The result also shows that companies do not invest in CSR for philanthropic reasons, while a subgroup of companies chooses to invest in CSR with profit maximization as a motive. Contribution of the thesis: The study provides a contribution to the research about how different motives drive companies’ decision-making process about CSR-investments through the third identified motive, which is an unexplored field. Different stakeholders can appreciate the knowledge of this motive because of the private information the companies reveal with the CSR-investments that they do. Suggestions for future research: We have done our study on large public European companies. Future studies in the field should aim non-public companies or specific countries. We suggest a qualitative study to get a more detailed picture about how companies reveal private information in this field.
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Nováková, Veronika. "Využití firemní filantropie pro posilování hodnoty značky." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192437.
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The theses works with company social responsibility in a banking sector, it's reporting and with a way it influences total brand value. The theoretical part is focused on description of social responsibility and company's philantropy with a emphasis on it's benefits for a company. Special parts are dedicated to possibilities of brand value evaluation and also to a new EU directive on non-profit report. Practical part of the research is focused on Česká spořitelna, her activities in the field and it's management. The author measures an influence of ČS CSR activities on general brand awareness among both groups employees and customers. The author uses explorative probe. The author also offers some recommendations for more effective CSR management and it's use for brand value strengthening based on the results of the research.
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Priesterová, Lucia. "Spoločenská zodpovednosť firiem." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74389.
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The main goal of this Diploma thesis is to find out, on the basis of research, how the companies from Czech and Slovak Republic perceive and apply in praxis the concept of corporate social responsibility. The work consists of theoretical and practical part. The theoretical part is included in the first three chapters. The first chapter defines the term CSR and illustrates the historical development of social responsibility. The second chapter presents various theories and approaches in the area of CSR, describes the main as well as alternative concepts of CSR, advantages and disadvantages for the firm which decides to behave socially responsibly. It also mentions the approach of the European Union and the debate if the concept of CSR should still remain voluntary. The third chapter is focused on CSR in the company's praxis. It describes the pillars of CSR, explains the terms like corporate ethics or corporate philanthropy as well as the instruments for measurement and evaluation of corporate social responsibility. The practical part is contained in the last fourth chapter. It follows the done research among the companies from Czech and Slovak republic which main aim is to find out if there exist some differences in approach to CSR among the companies on the basis of their owner's structure, size or branch of enterprise. Consequently, the conclusions about the posture and an approach of Czech and Slovak companies are done from the results of research. It also emphasizes the areas where the companies do very well and areas where exists a space for an improvement.
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Adamčiková, Patrícia. "Využitie spoločenskej zodpovednosti v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192481.
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This master's thesis aims to prove the possible relationship between corporate social responsibility and decision making of buyers as well as the potential of CSR and business philanthropy in marketing. The thesis contains the most relevant findings from the areas of marketing, social responsibility, psychology of marketing and emotions in advertising as well as brand creation. The practical part deals with RWE Czech Republic and its social sphere projects. It also contains a questionnaire which aims to identify the level of common knowledge and attitude of customers to corporate social responsibility as well as their knowledge of particular projects carried out in the Czech Republic. Deep structured interview with experts from business and marketing then completes the overview.
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Sušilová, Vendula. "Kritické zhodnocení společenské odpovědnosti vybrané mezinárodní organizace jakožto faktoru ovlivňující konkurenceschopnost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403848.
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Hlavním cílem této diplomové práce je kritická analýza strategie společenské odpovědnosti (CSR) firmy Lush Cosmetics Limited (Lush) a objevení vztahu mezi CSR aktivitami a konkurenceschopností. Teoretická část práce představuje teorie soutěže a koncept společenské odpovědnosti. Následuje diskuze studií vztahu dlouhodobé konkurenceschopnosti firmy and složek CSR. Analytická část zjišťuje CSR aktivity společnosti Lush pomocí hybridu Porterovy analýzy hodnotového řetězce a obsahové analýzy hlavních komunikačních kanálů společnosti. Teoretické závěry z první kapitoly posloužily jako základ pro konstrukci online dotazníkového šetření na téma zákaznické percepce CSR a společnosti Lush. Autor kriticky hodnotí CSR strategii Lushe, diskutuje průsečíky mezi CSR, zákazníky a konkurenceschopností, a taktéž poukazuje na možná zlepšení.
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Dias, David Alexandre de Oliveira Robalo. "Filantropia empresarial: os comportamentos e percepções do consumidor da geração e em relação à filantropia empresarial e as suas implicações para o marketing." Master's thesis, Instituto Superior de Economia e Gestão, 2010. http://hdl.handle.net/10400.5/2235.
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Mestrado em MarketingO presente estudo tem como objectivo compreender as percepções e sentimentos dos consumidores da geração Y em relação ao conceito de filantropia empresarial, mais concretamente o significado e valor que esta geração atribui a causas sociais e a empresas que desenvolvem acções de filantropia. Assim, a importância do estudo reveste-se numa maior compreensão destes sentimentos por parte de um segmento de mercado emergente e que pode servir de base teórica empírica não só para futuros estudos sobre o tema como também para as estratégias das empresas que pretendam enveredar por estas práticas, ou mesmo para as ONGs. A metodologia de pesquisa consistiu na realização de entrevistas em profundidade a uma amostra de 26 estudantes universitários de cursos de licenciatura e mestrado da zona da Grande Lisboa e pertencentes á geração Y. O questionário foi estruturado para responder às 5 questões de pesquisa: Quais são as causas sociais mais importantes para o consumidor da geração Y, e porquê? (1). Quais são as organizações de caridade que o consumidor recorda? (2). O que pensa a geração Y acerca das verdadeiras motivações das empresas quando resolvem apoiar causas sociais? (3). Que opinião tem o jovem consumidor em relação ao tipo de doação das empresas: doação incondicional e voluntária ou marketing de causas sociais? (4). Quais são as empresas que a geração Y acredita desenvolverem, ou já terem desenvolvido actos e estratégias de solidariedade? (5).
This study aims to understand the feelings and perceptions of consumers of generation Y in relation to the concept of corporate philanthropy, in particular the meaning and value that gives this generation of social causes and companies that develop activities of philanthropy. Thus the importance of the study takes on a greater understanding of these feelings on the part of an emerging market segment and can provide the theoretical basis of thumb not only for future studies on the subject but also to the strategies of companies that wish to engage in these practices, or even for NGOs. The research methodology consisted of in depth-interviews with a sample of 26 college students from undergraduate and master of the Greater Lisbon area, and belonging to the generation Y. The questionnaire was structured to meet the 5 research questions: The questionnaire was structured to meet 5 research questions: What are the most important social causes to Generation Y consumers, and why? (1). What cause-related organizations the consumer remember? (2). How does generation Y feel about the true motives of companies and his leaders when they want to support social causes? (3). What young consumers think for the kind of donation of businesses: voluntary unconditional donation or marketing of social causes? (4). What are the companies that Generation Y believes to develop or has already developed strategies and acts of solidarity? (5).
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Daly, Marwa El. "Challenges and potentials of channeling local philanthropy towards development and aocial justice and the role of waqf (Islamic and Arab-civic endowments) in building community foundations." Doctoral thesis, Humboldt-Universität zu Berlin, Philosophische Fakultät III, 2012. http://dx.doi.org/10.18452/16511.
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Diese Arbeit bietet eine solide theoretische Grundlage zu Philanthropie und religiös motivierten Spendenaktivitäten und deren Einfluss auf Wohltätigkeitstrends, Entwicklungszusammenarbeit und einer auf dem Gedanken der sozialen Gerechtigkeit beruhenden Philanthropie. Untersucht werden dafür die Strukturen religiös motivierte Spenden, für die in der islamischen Tradition die Begriffe „zakat“, „Waqf“ oder im Plural auch „awqaf-“ oder „Sadaqa“ verwendet werden, der christliche Begriff dafür lautet „tithes“ oder „ushour“. Aufbauend auf diesem theoretischen Rahmenwerk analysiert die qualitative und quantitative Feldstudie auf nationaler Ebene, wie die ägyptische Öffentlichkeit Philanthropie, soziale Gerechtigkeit, Menschenrechte, Spenden, Freiwilligenarbeit und andere Konzepte des zivilgesellschaftlichen Engagements wahrnimmt. Um eine umfassende und repräsentative Datengrundlage zu erhalten, wurden 2000 Haushalte, 200 zivilgesellschaftliche Organisationen erfasst, sowie Spender, Empfänger, religiöse Wohltäter und andere Akteure interviewt. Die so gewonnen Erkenntnisse lassen aussagekräftige Aufschlüsse über philanthropische Trends zu. Erstmals wird so auch eine finanzielle Einschätzung und Bewertung der Aktivitäten im lokalen Wohltätigkeitsbereich möglich, die sich auf mehr als eine Billion US-Dollar beziffern lassen. Die Erhebung weist nach, dass gemessen an den Pro-Kopf-Aufwendungen die privaten Spendenaktivitäten weitaus wichtiger sind als auswärtige wirtschaftliche Hilfe für Ägypten. Das wiederum lässt Rückschlüsse zu, welche Bedeutung lokale Wohltätigkeit erlangen kann, wenn sie richtig gesteuert wird und nicht wie bislang oft im Teufelskreis von ad-hoc-Spenden oder Hilfen von Privatperson an Privatperson gefangen ist. Die Studie stellt außerdem eine Verbindung her zwischen lokalen Wohltätigkeits-Mechanismen, die meist auf religiösen und kulturellen Werten beruhen, und modernen Strukturen, wie etwa Gemeinde-Stiftungen oder Gemeinde-„waqf“, innerhalb derer die Spenden eine nachhaltige Veränderung bewirken können. Daher bietet diese Arbeit also eine umfassende wissenschaftliche Grundlage, die nicht nur ein besseres Verständnis, sondern auch den nachhaltiger Aus- und Aufbau lokaler Wohltätigkeitsstrukturen in Ägypten ermöglicht. Zentral ist dabei vor allem die Rolle lokaler, individueller Spenden, die beispielsweise für Stiftungen auf der Gemeindeebene eingesetzt, wesentlich zu einer nachhaltigen Entwicklung beitragen könnten – und das nicht nur in Ägypten, sondern in der gesamten arabischen Region. Als konkretes Ergebnis dieser Arbeit, wurde ein innovatives Modell entwickelt, dass neben den wissenschaftlichen Daten das Konzept der „waqf“ berücksichtigt. Der Wissenschaftlerin und einem engagierten Vorstand ist es auf dieser Grundlage gelungen, die Waqfeyat al Maadi Community Foundation (WMCF) zu gründen, die nicht nur ein Modell für eine Bürgerstiftung ist, sondern auch das tradierte Konzept der „waqf“ als praktikable und verbürgte Wohlstätigkeitsstruktur sinnvoll weiterentwickelt.This work provides a solid theoretical base on philanthropy, religious giving (Islamic zakat, ‘ushour, Waqf -plural: awqaf-, Sadaqa and Christian tithes or ‘ushour), and their implications on giving trends, development work, social justice philanthropy. The field study (quantitative and qualitative) that supports the theoretical framework reflects at a national level the Egyptian public’s perceptions on philanthropy, social justice, human rights, giving and volunteering and other concepts that determine the peoples’ civic engagement. The statistics cover 2000 households, 200 Civil Society Organizations distributed all over Egypt and interviews donors, recipients, religious people and other stakeholders. The numbers reflect philanthropic trends and for the first time provide a monetary estimate of local philanthropy of over USD 1 Billion annually. The survey proves that the per capita share of philanthropy outweighs the per capita share of foreign economic assistance to Egypt, which implies the significance of local giving if properly channeled, and not as it is actually consumed in the vicious circle of ad-hoc, person to person charity. In addition, the study relates local giving mechanisms derived from religion and culture to modern actual structures, like community foundations or community waqf that could bring about sustainable change in the communities. In sum, the work provides a comprehensive scientific base to help understand- and build on local philanthropy in Egypt. It explores the role that local individual giving could play in achieving sustainable development and building a new wave of community foundations not only in Egypt but in the Arab region at large. As a tangible result of this thesis, an innovative model that revives the concept of waqf and builds on the study’s results was created by the researcher and a dedicated board of trustees who succeeded in establishing Waqfeyat al Maadi Community Foundation (WMCF) that not only introduces the community foundation model to Egypt, but revives and modernizes the waqf as a practical authentic philanthropic structure.
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Barbosa, Elizabeth Regina Negri [UNESP]. "A Responsabilidade social das empresas e os projetos sociais: filantropia ou emancipação social?" Universidade Estadual Paulista (UNESP), 2003. http://hdl.handle.net/11449/106115.
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barbosa_ern_dr_fran.pdf: 7734173 bytes, checksum: e240cbd051b070a5ff5955cad0de1917 (MD5)O presente estudo tem o propósito de compreender como se constituem, efetivamente, os projetos sociais desenvolvidos pelas empresas que adotam a responsabilidade social na gestão empresarial. Atualmente, verifica-se uma expansão de iniciativas dirigidas a trabalhos sociais, assumidas por grupos da sociedade civil, nos quais estão inclusos os empresários. A atuação crescente do setor empresarial, voltado para a defesa dos direitos e da cidadania da população brasileira, apresenta-se como foco do repasse de responsabilidades que o Estado atribui à sociedade civil, com relação à questão da desigualdade social existente. É através de ajuda financeira e de outras ações sociais que as empresas se mobilizam e se colocam a serviço de uma parcela da população, considerando, assim, diminuir os problemas públicos. A definição de responsabilidade social surge inicialmente nos Estados Unidos, na primeira metade do século XX, oriunda de uma postura filantrópica adotada pelas empresas norte-americanas que desenvolvem, há algumas décadas, projetos de educação, de cultura e de assistência social. O exercício da responsabilidade social das empresas encontra-se, no bojo do terceiro setor, como nova forma de ação social para o enfrentamento das questões postas pelo poder econômico que resultam em diminuição de capacidade de inserção social, com conseqüente aumento de mazelas para a sociedade. A boa imagem que a empresa transmite ao público consumidor, por meio de seu envolvimento com questões sociais, reflete no aumento de vendas, consolidando que o investimento na área social é uma importante estratégia de marketing. Frear os efeitos nefandos de uma economia que direciona a própria ação empresarial apresenta-se como a dialética dessa nova forma de atuação das empresas. Para o desvendamento...
The purpose of this study is to analyze social projects developed by businesses that adopt social responsibility as part of their business plan. Of late, the number of social work initiatives taken on by private groups, including businesses, has grown. The growth can be explained, in part, by the government's attempt to shift the locus of responsibility for unequal social rights to civil society. Through financial donations and other activities some businesses have attempted to diminish social problems by developing social responsibility projects. The social responsibility movement first appeared in the United States during the first half of the 20th century. It originated in the philanthropic posture adopted by some North American business leaders, such as Andrew Carnegie, and pursued by some U.S. businesses. Over the decades, the practice of corporate sponsorship of various educational, cultural, and social assistance projects became more and more common. In Brazil, social responsibility by the private sector is relatively new. It takes the form of a new kind of social action designed to confront the challenges of a decreased social integration capacity and the bad image that such a society creates. Businesses benefit from their social responsibility projects by attracting more consumers. Their activities serve as a form of marketing, transmitting to consumers the idea that the company practices good citizenship. This new kind of business activity holds forth the promise of acting like a brake on some of the less desirable effects of a market economy. To understand the complexity of this theme and place it in theoretical context, an extensive review of the literature was combined with empirical research on two Ribeirão Preto/SP businesses. The cases were selected using qualitative methodology. The investigation...(Complete abstract, click electronic access below)
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Říšská, Zuzana. "Možnosti spolupráce firemního a neziskového sektoru v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205762.
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Recently we can observe an increasing trend in business and nonprofit collaboration in the Czech Republic. The thesis aims to describe the latest possibilities of this cross-sector collaboration and the research analyses cooperation of companies with NGO Toulcův dvůr, z.s. The research has been carried out in form of two sets of questionnaires (within organizations at Toulcův dvůr and within companies that support these organizations) and in form of semi-structured interviews with leaders of member organizations of Toulcův dvůr, z.s. Lastly the thesis has suggested further recommendation for the future development of the cooperation.
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Barbosa, Elizabeth Regina Negri. "A Responsabilidade social das empresas e os projetos sociais: filantropia ou emancipação social? /." Franca : [s.n.], 2003. http://hdl.handle.net/11449/106115.
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Orientador: Neide Aparecida de Souza LehfeldResumo: O presente estudo tem o propósito de compreender como se constituem, efetivamente, os projetos sociais desenvolvidos pelas empresas que adotam a responsabilidade social na gestão empresarial. Atualmente, verifica-se uma expansão de iniciativas dirigidas a trabalhos sociais, assumidas por grupos da sociedade civil, nos quais estão inclusos os empresários. A atuação crescente do setor empresarial, voltado para a defesa dos direitos e da cidadania da população brasileira, apresenta-se como foco do repasse de responsabilidades que o Estado atribui à sociedade civil, com relação à questão da desigualdade social existente. É através de ajuda financeira e de outras ações sociais que as empresas se mobilizam e se colocam a serviço de uma parcela da população, considerando, assim, diminuir os problemas públicos. A definição de responsabilidade social surge inicialmente nos Estados Unidos, na primeira metade do século XX, oriunda de uma postura filantrópica adotada pelas empresas norte-americanas que desenvolvem, há algumas décadas, projetos de educação, de cultura e de assistência social. O exercício da responsabilidade social das empresas encontra-se, no bojo do terceiro setor, como nova forma de ação social para o enfrentamento das questões postas pelo poder econômico que resultam em diminuição de capacidade de inserção social, com conseqüente aumento de mazelas para a sociedade. A boa imagem que a empresa transmite ao público consumidor, por meio de seu envolvimento com questões sociais, reflete no aumento de vendas, consolidando que o investimento na área social é uma importante estratégia de marketing. Frear os efeitos nefandos de uma economia que direciona a própria ação empresarial apresenta-se como a dialética dessa nova forma de atuação das empresas. Para o desvendamento...(Resumo completo, clicar acesso eletrônico abaixo)
Abstract: The purpose of this study is to analyze social projects developed by businesses that adopt "social responsibility" as part of their business plan. Of late, the number of social work initiatives taken on by private groups, including businesses, has grown. The growth can be explained, in part, by the government's attempt to shift the locus of responsibility for unequal social rights to civil society. Through financial donations and other activities some businesses have attempted to diminish social problems by developing "social responsibility" projects. The social responsibility movement first appeared in the United States during the first half of the 20th century. It originated in the philanthropic posture adopted by some North American business leaders, such as Andrew Carnegie, and pursued by some U.S. businesses. Over the decades, the practice of corporate sponsorship of various educational, cultural, and social assistance projects became more and more common. In Brazil, social responsibility by the private sector is relatively new. It takes the form of a new kind of social action designed to confront the challenges of a decreased social integration capacity and the bad image that such a society creates. Businesses benefit from their social responsibility projects by attracting more consumers. Their activities serve as a form of marketing, transmitting to consumers the idea that the company practices good citizenship. This new kind of business activity holds forth the promise of acting like a brake on some of the less desirable effects of a market economy. To understand the complexity of this theme and place it in theoretical context, an extensive review of the literature was combined with empirical research on two Ribeirão Preto/SP businesses. The cases were selected using qualitative methodology. The investigation...(Complete abstract, click electronic access below)
Doutor
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Ávila, Patrícia Brito de. "Responsabilidade social empresarial: incorporação de práticas a organizações baianas." Escola de Administração da Universidade Federal da Bahia, 2006. http://repositorio.ufba.br/ri/handle/ri/19637.
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A atualidade e relevância da discussão sobre o papel da empresa privada na sociedade, mais especificamente no contexto brasileiro e baiano, revela sua importância como atora na gestão social do desenvolvimento. Esta importância está diretamente relacionada à capacidade de formulação e implementação de políticas compensatórias, com possíveis intervenções no desenvolvimento do espaço em que opera e atua. Dentro deste cenário, destaca-se o papel do Instituto Ethos enquanto instituição associativa que, em nível nacional e regional, discute, fomenta e divulga aspectos relativos ao investimento social das empresas. Para o Ethos, a responsabilidade social pode ser traduzida como atuação ética nas ações e relações com os seus stakeholders, proposta que permite uma diversidade de interpretações, evidenciada por práticas que vão do mero associativismo a ações e parcerias caracterizadas como responsabilidade social empresarial. O perfil das organizações e as formas como elas se estruturam para responder às demandas de responsabilidade social empresarial condicionam formas institucionais, que por sua vez geram ações sociais e parcerias indicativas do nível de engajamento das empresas com a proposta do Instituto Ethos. Esta dissertação mapeia os perfis organizacionais e das formas de gestão das empresas associadas ao Instituto Ethos na Bahia e as características de suas ações, projetos e programas de responsabilidade social, bem como as parcerias que estabelece na ação social e os mecanismos de avaliação e transparência utilizados. Em seguida, classifica-se estas ações em filantrópicas e de responsabilidade social, com base no conceito de responsabilidade social empresarial do Ethos, de acordo com a seguinte escala: (0) empresa associada ao Ethos, (1) empresa associada ao Ethos e que realiza filantropia, e (2) empresa associada e que realiza filantropia ou atua dentro do que o Instituto Ethos considera responsabilidade social empresarial. Finalmente, contrasta-se e compara-se as ações das empresas no campo da responsabilidade social empresarial, e discute-se o grau de aderência das práticas implementadas com a proposta de responsabilidade social empresarial do Instituto Ethos. Conclui-se que as práticas de responsabilidade social das organizações associadas ao Instituto Ethos na Bahia caracterizam-se pelo hibridismo. Organizações de diversos setores e escalas incorporam ações que variam do cumprimento mínimo das obrigações legais, até doações de cunho filantrópico e práticas de responsabilidade social propriamente ditas, indicando que a atuação do Ethos como regulador é muito mais prescritiva, o que abre um hiato entre o que idealmente propõe em seu discurso e o que realmente as empresas fazem. The actuality and relevance of the discussion about the role of private companies in society, more specifically in the Brazilian context, reveal their importance as actors that can contribute to the management of social development. This importance is directly related to their capacities of formulating and implementing compensatory policies, with concrete possibilities of developing interventions on the territory they operate. Within this scenario, the role of associating institutions, such as Ethos Institute, that discusses, foments and communicates, both in regional and national level, aspects related to the social investment of firms, emerges. To this institute, a company is social responsible when it establishes practices, relationships and partnerships with its stakeholders within ethic values, proposal that allows multiples interpretations and is evidenced by practices that vary from mere associations to practices and partnerships characterized as corporate social responsibility. The profiles of the organizations and the ways they are structured to answer to the demands of corporate social responsibility create institutional forms, which generate partnerships and social actions that indicate the level of engagement to Ethos‟s proposal. This thesis maps the organizational profiles and managerial models of the companies associated with Ethos Institute in Bahia, and the features of their practices, projects and programs of social responsibility, as well as their partnerships on social actions and the mechanisms of evaluation and transparency they use. It also classifies these actions in philanthropic and of social responsibility, based on Ethos Institute‟s concept of corporate social responsibility, according to the following scale: (0) company associated with Ethos, (1) company associated with Ethos that performs philanthropy, and (2) company associated with Ethos that performs philanthropy or acts within what Ethos Institute considers corporate social responsibility. Finally, it compares the pratices of socialresponsibility of the companies studied and discusses the degree of compliance of what they implement with Ethos Institute‟s concept of corporate social responsibility. We conclude that the social responsibility practices of organizations associated with the Ethos Institute in Bahia are characterized by hybridity. Organizations from different sectors and scales incorporate actions ranging from the minimum compliance with legal obligations to philanthropic donations and social responsibility practices, indicating that the performance of Ethos as a regulator is more prescriptive and revealing a gap between what the institute ideally proposes in its speech and what the companies really implement.
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Amaral, Roberto Galassi. "Responsabilidade social da empresa: a área de gestão de pessoas como mediadora entre a organização e a comunidade." Pontifícia Universidade Católica de São Paulo, 2007. https://tede2.pucsp.br/handle/handle/1222.
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Previous issue date: 2007-05-23Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
The inclusion of responsibility for the management and execution of social projects in the agenda of human resources has brought in both synergy and challenges. This area, historically created aiming at the management of employees in a company, assists and supports now two distinct audiences. The first, inherently related to a work agreement and which is oriented by the organizational policies, management principles and company control, and the second which does not follow hierarchy. This research has then attempted to contribute to the implementation of social responsibility in the company, especially within the management of relations with the community initiated by the human resources area. In that sense, it has made a theoretical analysis based on management sciences, examining the context of corporate management, the management and the manager, identifying corporate social responsibility as a model of corporate management. It has systematized concepts that come around it such as: Corporate Philanthropy, Citizen Corporation, Private Social Investment, Marketing of Social Causes. It has also examined the interaction between business ethics and the third sector within this management model. This paper has gathered reflections on the history of the performance of the human resources area, people management models and the interaction that lies within the area and the socially responsible management. It has presented a concept model to support the processes of role assignment between positions in human resources and corporate management. To generate understanding about all these issues, this study has been based upon research made in the human resources departments in ten different companies in the metropolitan area of São Paulo. As a general objective, it verified the way the area of human resources has been managing corporate social responsibility concerning the company s relations with the community. Some specific objectives were equally sought. First, it tried to verify the understanding of this subject from the point of view of managers and directors of the researched area, as well as its implementation as a model of management. Second, it attempted to investigate some motivational profiles in the companies, how these motivations are translated into practical actions within the community and how they are managed. Third, it tried to get to know the perception of organizations about the challenges set upon social actions, when performed by the company and managed by the human resources area. Finally, some recommendations have been made regarding researches on the real implementation of this model of management. A favorable conclusion was drawn towards the development of competences in the professionals of human resources in order to potentialize their new role as articulators between private and public interests
A inclusão da responsabilidade pela gestão e execução de projetos de Ação Social na agenda das áreas de recursos humanos tem trazido sinergias e desafios. Área historicamente criada visando a gestão de funcionários da empresa tem, agora, dois públicos distintos entre si sob sua visão e cuidado. O primeiro com relações inerentes a um contrato de trabalho e que se orienta pelas políticas organizacionais, princípios de gestão e controle da empresa, e o segundo cuja relação não caminha pela hierarquia. Esta pesquisa buscou, então, contribuir com a implementação da responsabilidade social da empresa, em particular com a gestão das relações com a comunidade realizadas a partir da área de recursos humanos. Para tanto, fez reflexão teórica examinando o contexto da gestão empresarial, o management e o manager localizando a responsabilidade social da empresa como um modelo de gestão empresarial, a partir das ciências da gestão. Sistematizou conceitos que gravitam em seu entorno como: filantropia empresarial, empresa-cidadã, investimento social privado, marketing de causas sociais. Examinou, ainda, a interação da ética nos negócios e do terceiro setor com este modelo de gestão. Este trabalho trouxe, igualmente, reflexões sobre o histórico de atuação da área de recursos humanos, modelos de gestão de pessoas e sobre a interação existente entre a área e a gestão socialmente responsável. Apresentou um modelo conceitual para apoiar processos de negociação de papéis entre a função de que recursos humanos e a gestão da empresa. Para gerar discernimento sobre todas estas questões, este estudo se sustentou em pesquisa realizada nas áreas de recursos humanos em dez empresas da região metropolitana de São Paulo. Teve como objetivo geral verificar a maneira como as áreas de recursos humanos estão gerenciando o tema da responsabilidade social da empresa, no que se refere às relações com a comunidade. Alguns objetivos específicos foram igualmente perseguidos. O primeiro buscou verificar a compreensão sobre este tema a partir do olhar dos gestores e dirigentes da área pesquisada, bem como sua implementação como modelo de gestão. O segundo buscou verificar alguns perfis de motivação das empresas, como estas motivações se traduzem em ações práticas junto à comunidade e como são geridas. O terceiro buscou conhecer a percepção das organizações sobre os desafios colocados para a Ação Social, quando executada a partir da empresa e gerida pela área de recursos humanos. Ao final, foram feitas recomendações para pesquisas sobre a real implementação deste modelo de gestão. Conclui-se a favor do desenvolvimento de competências dos profissionais da área de recursos humanos no sentido de potencializar o seu novo papel de articulação entre o privado e o interesse público
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Rodrigues, Maria Cecília Prates. "Ação social das empresas privadas: uma metodologia para avaliação de resultados." reponame:Repositório Institucional do FGV, 2004. http://hdl.handle.net/10438/3278.
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Previous issue date: 2004In the recent years Corporate Social Action (CSA) has become more and more relevant to corporate context. The aim is to benefit both poor communities and the donnor companies, as it meets the needs of their salient stakeholders. Nevertheless, there still exists considerable scepticism concerning CSA. In order to become a solid management practice, it is critcal to evidence the attained results. Up to now, the focus has been on process evaluation, that is, on the policies companies are adopting. Literature revision has shown a great need of studies related to results identification in this field. Therefore, using stakeholders` framework (according to Wood, 1991; Donaldson and Preston, 1995; Hopkins, 1997; Hamil, 1999), we have developped a methodology to evaluate CSA results, based on public and private effectiveness criteria. As we applied it to assess Xerox social action in Brazil we were able to identify the attainment degree of expected results related to the benefitted community (Mangueira) and also to some Xerox salient stakeholders (employees and clients).
Nos últimos anos, a ação social das empresas (ASE) vem cada vez mais ganhando relevância no contexto corporativo. A expectativa é de que essa ação possa beneficiar tanto as comunidades carentes como a própria empresa, na medida em que atenda aos interesses dos seus stakeholders relevantes. No entanto, ainda existe considerável ceticismo quanto à ASE. Para que ela se torne uma prática de gestão sólida, torna-se fundamental evidenciar os resultados alcançados. Até o momento, o foco das avaliações tem sido no processo, ou seja, nas medidas que as empresas vêm tomando. Por outro lado, a revisão da literatura apontou a grande carência de estudos no que diz respeito à identificação de resultados nessa área. Assim, utilizando o enfoque dos stakeholders (Wood, 1991; Donaldson e Preston, 1995; Hopkins, 1997; Hamil, 1999), desenvolvemos uma metodologia para avaliar os resultados da ASE com base nos critérios da eficácia pública e da eficácia privada. Quando a aplicamos para avaliar a ação social da Xerox no Brasil, pudemos identificar o grau de alcance dos resultados esperados para a comunidade atendida (Mangueira) e para alguns dos seus stakeholders relevantes (funcionários e clientes).
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Obisanya, Temitope Ayomikum. "Philanthropic corporate social responsibility as a tool for achieving socio-economic rights in South Africa." Diss., 2017. http://hdl.handle.net/11602/711.
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LLMDepartment of Mercantile Law
Scholarship on the subject of Corporate Social Responsibility (CSR) highlights its four components: economic, legal, ethical and philanthropic responsibility. In South Africa, while the economic, legal and ethical components of CSR are regulated and attract punitive measures for erring corporations who fail to adhere to such demands, the application of the philanthropic aspect of CSR is problematic. The application of philanthropic responsibility suffers normative, institutional and accountability deficiencies in South Africa. Hence, corporations do not conscientiously direct philanthropic responsibility towards achieving core socio-economic needs of their host communities. In the light of international human rights standards relevant to CSR, this research attempts to examine domestic laws which regulate the practice of CSR in South Africa and advance how the philanthropic aspect of CSR can be developed to achieve the realisation of socio-economic rights, in particular, the rights to access to health care, water and social security, education, housing and clean environment. The argument is made that through the formulation and application of an appropriate legal framework, philanthropic CSR can play a contributory role to the realisation of socio-economic rights recognised under the 1996 South African constitution. The implications are that in appropriate cases socio-economic rights do not only bind the state and consequently apply to the "vertical" relationship between individuals and the state, but could also apply "horizontally", in respect of the relationship between private entities. This is a controversial issue and its full implications have not yet been resolved.
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Bezboruah, Karabi Chaudhury. "For-profit organizations for social change : an analysis of philanthropic decision-making by North Texas based corporations /." 2008. http://proquest.umi.com/pqdweb?did=1597597991&sid=12&Fmt=2&clientId=10361&RQT=309&VName=PQD.
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Hsin-YaYang and 楊馨雅. "The Impact of Philanthropic Responsibility on Corporate Reputation and Customer’s Purchase Intention - An Example of Stray Animal Protection." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/8998m5.
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碩士國立成功大學
企業管理學系碩士在職專班
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The study examined the impact of philanthropic responsibility on corporate reputation and customer’s purchase intention. An experimental scenario design was adopted. CSR (Corporate Social Responsibility) was defined as the four responsibilities: economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility. In this research we will mainly study the philanthropic responsibility, the top level of CSR. Altruistic Giving and Strategic Giving are the two most seen categories in the philanthropic responsibility and we designed two experimental scenarios for proving the hypothesis. As a result, we found that consumers had stronger perception on altruistic giving than strategic giving while higher perception on philanthropic responsibility benefit the corporate reputation and promote the customer’s purchase intention.
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Dudková, Pavla. "Teambuildingové aktivity a jejich propojení se společenskou odpovědností firem." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-388211.
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This diploma thesis focuses on teambuilding and corporate social responsibility. These concepts are used increasingly, however, their meaning may vary significantly in different contexts. The theoretical part of this thesis presents different approaches in understanding these concepts, their historical development and gathered information about linking teambuilding activities with corporate social responsibility. The theoretical part of this thesis is followed by an empirical part in which my own research is being presented. Using a qualitative research strategy the subject of this thesis is analyzed within nineteen semi- structured interviews. Finally the teambuilding activities and their linking to corporate social responsibility in selected sample of organizations are demonstrated.
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Kao, Tseng-Pei, and 高增佩. "A Case Study on Corporate Social Responsibility and Philanthropy." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5946jg.
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碩士國立政治大學
經營管理碩士學程(EMBA)
107
The small and medium-sized enterprises (SMEs) account for 97.7% total enterprises in Taiwan. They significantly affect Taiwan’s economy in aspect of finance, society and environment. However, their corporate social responsibility (CSR) and corporate philanthropy have rarely been discussed. Therefore, this study would focus on Taiwan SMEs’ cognition and implementation of corporate social responsibility (CSR) and corporate philanthropy. The qualitative data were derived from in-depth interviews with three SMEs in Taiwan. There are three purposes for this research. First, cognition of CSR and corporate philanthropy for SMEs in Taiwan. Second, the differences of implementing CSR among these three SMEs. Last but not the least, find out the difficulties they have encountered when implementing CSR and corporate philanthropy. This study reveals that the hierarchy ranking of “Pyramid of Carroll's Corporate Social Responsibility” for the three SMEs are diverse because of the differences of their industry category, personal value proposition of their managers and managing style, as well as state of operation and external economy status. Most SMEs still have long term CSR and corporate philanthropy implementing plan, even some of them are still trapped by constrained resource and need to focus on daily business operation and interactions with stakeholders or lack of recognition of CSR and corporate philanthropy. They confirm that implementing CSR and corporation philanthropy can leverage their relationship with their stakeholders, and will have positive influence for their business operation and company image.
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CHOU, CHIA-YIN, and 周佳瑩. "Marketing Capability, Philanthropy Responsibility, Crisis Management Capability and Organizational Performance." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/fjy6hs.
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碩士國立高雄第一科技大學
行銷與流通管理系碩士班
105
Most marketing capability brings business excellent performance, valuable, hard mimicry and irreplaceable competitive strengths. In addition, many companies in the company's official website will be a special addition to a website to introduce the company's CSR, due to the increasing emphasis on corporate social responsibility (CSR). Most of the content is to describe the company's charity activities or charitable donations, not the overall CSR, but the philanthropy responsibility of the top of the CSR pyramid. In recent years, many companies take serious of charitable responsibility ; in the meanwhile, food safety incidents are endless. Therefore, our research aims to discuss the food industry (divided into food manufacturing and food services) and find causes which impact organizational performance. As well as the philanthropy responsibility of the implementation, and the face of external negative events under the crisis management capabilities, both on marketing and organizational performance of the interaction relationship. In this study, questionnaire was used to collect the study samples and we focus on the executive director of the enterprise as an empirical object. There are140 valid samples were obtained and Structural equation model (SEM) was used for testing the hypothesis relations. The research findings are as following: 1.Marketing Capability has positive impact on Organizational Performance 2.Philanthropy Responsibility has positive impact on Organizational Performance 3.Crisis Management Capability has positive impact on Organizational Performance 4.Marketing Capability does not have positive impact on Organizational Performance toward Philanthropy Responsibility 5.Marketing Capability does not have positive impact on Organizational Performance toward Crisis Management Capability
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"Do well or do good?--analysis of conditions and motivations that drive corporate philanthropy in China." 2009. http://library.cuhk.edu.hk/record=b5894187.
Full textAbstract:
Wu, Yanni.Thesis (M.Phil.)--Chinese University of Hong Kong, 2009.
Includes bibliographical references (leaves 60-65).
Abstract also in Chinese.
Chapter Chapter 1: --- Introduction --- p.8
Chapter Chapter 2: --- Research Significance
Chapter 2.1 --- Theoretical significance --- p.10
Chapter 2.2 --- Empirical significance --- p.11
Chapter Chapter 3 --- Literature Review
Chapter 3.1 --- Background of CSR --- p.12
Chapter 3.2 --- The conceptual development of CSR --- p.13
Chapter 3.3 --- Definition of CSR --- p.16
Chapter 3.4 --- Why or why not corporations make philanthropic contributions? --- p.16
Chapter 3.4.1 --- Economic rewards for doing corporate philanthropy --- p.16
Chapter 3.4.2 --- Public Visibility --- p.17
Chapter 3.4.3 --- Institutional perspective --- p.20
Chapter 3.5 --- Research on CSR in China --- p.26
Chapter 3.6. --- Theoretical Framework --- p.31
Chapter Chapter 4: --- Data and Method --- p.33
Chapter 4.1 --- Data --- p.33
Chapter 4.2 --- Method --- p.35
Chapter 4.3 --- Measurement --- p.37
Chapter 4.3.1 --- Dependent Variables --- p.37
Chapter 4.3.2 --- Independent Variables --- p.38
Chapter 4.3.3 --- Control Variables --- p.41
Chapter Chapter 5: --- Findings and Discussions --- p.44
Chapter 5.1 --- Significance of variables indicating arguments of economic rewards --- p.45
Chapter 5.2 --- Significance of variables indicating new institutionalism --- p.47
Chapter 5.2.1 --- Variables indicating the normative influence --- p.47
Chapter 5.2.2 --- Variables indicating the cultural-cognitive influence --- p.48
Chapter 5.3 --- Significance of variable indicating political incentive --- p.51
Chapter 5.4 --- Summary --- p.52
Chapter Chapter 6: --- Conclusion --- p.57
Reference --- p.60
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Szöcs, Ilona. "The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad." Thesis, 2013. http://epub.wu.ac.at/3906/1/02.06._FINAL_Dissertation_Ilona.pdf.
Full textAbstract:
Although studies in scholarly journals suggest that corporate philanthropic activities may enhance corporate reputation, little systematic research on this effect exists. In fact, our knowledge of consumer responses to corporate philanthropic initiatives is limited. While corporate success relies on the support of customers, business benefits from corporate generosity - such as improved corporate reputation - are lacking. This dissertation investigates consumer perceptions of corporate philanthropy. Specifically, it explores the congruence among consumer perceptions of different philanthropic cause types, their geographical deployment, and the company-cause fit. Moreover, it aims to provide an understanding of the link between corporate philanthropy and corporate reputation by highlighting the role of ethnocentrism in shaping this relationship. The empirical research draws on balance theory, the sociological concept of ethnocentrism, and cultural dimensions to provide a framework and model for the relationship between consumer Attitudes toward Corporate Philanthropy and Customer-based Corporate Reputation. I employ three methodological approaches (interpretive, experimental, and survey-based) to investigate three sets of research questions. Firstly, an exploratory design is employed to uncover consumer and corporate perceptions of corporate philanthropy. Secondly, an experimental design is used to shed light on consumer evaluations of different corporate philanthropic causes and their dimensions by testing three propositions. Finally, a survey design is applied to test six hypotheses, and consequently to provide an understanding of the link between corporate philanthropy and corporate reputation in two distinct cultural contexts. The latter consists of two large-scale surveys in which two leading telecommunication companies, one in Austria and one in Egypt, are examined. Data is analyzed by applying qualitative computing, nonparametric tests, regression analyses, and structural equation modeling.
Three consumer views emerge from the interviews: egoistic, altruistic, and pragmatic. The corporate view, in contrast, is largely of strategic nature (i.e. gaining sustainable competitive advantage by means of responsible management). Some weak ethnocentric tendencies appear in terms of consumer preferences for domestic philanthropic support as opposed to distant support. Furthermore, findings point toward congruence in the perceived importance of social causes by consumers, with health-related causes favored most and art-related causes least. The geographical focus of corporate philanthropy (i.e. domestic versus distant) is perceived differently for the education-related cause across all seven industries examined in the experiment. For other causes, however, such as health- or environment-related causes, a significant difference is found in the oil and consulting industries, respectively. This indicates that consumers' evaluation of corporate philanthropic activities is partially dependent on the geographical focus. Additionally, results confirm the existence of weak industry-specific preferences. The support of causes with a close fit to the core business is favored by consumers unless another cause type (less industry-related) is perceived as more worthy of support. In terms of corporate reputation, corporate philanthropy has a small to medium impact on perceptions of the corporation in Egypt and Austria, respectively, varying by respondent subgroup. Consumer Ethnocentrism impacts upon Attitude toward Corporate Philanthropy negatively in Egypt, while in Austria, the absence of Consumer Ethnocentrism moderates the relationship between Attitude toward Corporate Philanthropy and Customer-based Corporate Reputation positively and more strongly than moderate Consumer Ethnocentrism.
The research presented in this dissertation advances the extant literature in three important ways. First, it focuses on a relatively neglected area of corporate social responsibility, namely corporate philanthropy - an unconditional contribution by a corporation to a social cause. Second, it embraces corporate reputation as a multidimensional construct (as opposed to a unidimensional construct) and thus contributes to the relatively few studies within reputation measurement that exclusively address the consumer stakeholder group (e.g. Walsh et al. 2009). Furthermore, to best of my knowledge, no scholarly research has examined the relationship between corporate philanthropy and Customer-based Corporate Reputation to date. Third, by examining real customers and real-life companies, this work aims to overcome the limitations of the laboratory settings that have traditionally been preferred in this area of research. For managers, the findings offer valuable consumer insights into corporate philanthropy and indicate strategies to improve business outcomes from philanthropic activities. Suggestions for how corporate philanthropic activities should best be communicated through various channels are provided. In this context, the role of word-of-mouth and social media in disseminating philanthropic information is discussed. (author's abstract)
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Park, Sang-Bum, and H. Kim. "How does family governance shape corporate philanthropy? Interaction effects between family ownership and management controls." 2019. http://hdl.handle.net/10454/18204.
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NoWe examine the effect of family governance on corporate philanthropy by focusing on the motives of controlling families. We emphasize that controlling families have two different motives, namely, financial and socioemotional motives. On this basis, we argue that the two motives have contrasting effects on corporate philanthropy. Given that family ownership represents the financial motive of family principals, the first hypothesis posits that family ownership is negatively related to corporate philanthropy. Family management increases family visibility and thus encourages controlling families to be concerned with their socioemotional wealth. That is, the higher the visibility of controlling families in the firm, the more likely the overlap will be between family and firm identity. Thus, the second and third hypotheses predict that family involvement in management as a family CEO or director positively moderates the relationship between family ownership and corporate philanthropy. We test our hypotheses using fixed effects panel regression models and the sample of large nonfinancial Korean family firms listed in KOSPI, Korea’s major stock market. Test results support our hypotheses. We find that family firms become reluctant to engage in discretionary wealth transfer to nonfamily stakeholders as family ownership increases. However, this negative effect of family ownership on corporate philanthropy is weakened by family involvement in top management and the board of directors. Our findings reconcile the inconsistent results in the literature on family business and CSR, which is divided into positive and negative perspectives. In this manner, we revisit the assumption of prior research, which often treats family firms as homogeneous and reveals the limitation of a dichotomous approach to family business. We conclude by discussing the implications and theoretical contributions of this study and offering future research directions.
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Tung, Wen-Ya, and 童玟雅. "A Research on the Corporate Social Responsibility and the Philanthropy Performance of Taiwanese-Invested Enterprises in South America — A Case of Argentina, Brazil and Chile." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/93369054730712561065.
Full textAbstract:
碩士嶺東科技大學
國際企業研究所
97
This research is designated mainly on the Taiwanese-invested enterprises in South American countries sampling these in Brazil, Argentina and Chile, to investigate the integrated factors regarding that the Taiwanese-invested enterprises get involved in the philanthropy performance with non-profit organizations (NPO), and how to present the contents and characters along with their impacts in the local societies. The Delphi Method questionnaires and experts interviews are adapted here for the research purposes. The experts being selected here include 16 Taiwanese businesspersons in South American and one CEO of a NPO, then, utilizing of quantitative analysis on the documentation, to collect the performances of the corporate social responsibilities, the pattern of public charities, the operations of overseas Taiwanese-invested enterprises, and some certain public welfare activities related document. The research delivers the following findings; 1. The Taiwanese-invested enterprises being active in public welfare events are to create a foundation of sustainable operation. As to the internal environment, the consideration is taken as a strategy for the long-term benefits. On the other hand, the external consideration is taken as fulfilling partially the social responsibilities, such as social contributions, the improvement of community enviroment and support of NPO movements. 2. The main pattern of the social welfare actions of the Taiwanese-invested enterprises is from individual or through charity groups. 3. The major factor linking Taiwanese enterprises with the non-profit organization is because of sharing resources mutually and reaching the public welfare targets professionally. 4. The characteristics of the public welfare activities are having the concepts of being public, professional, initiatively selecting the public welfare objects, and promoting the attendance. On the other hand, the non-profit organizations can provide professional and efficient services, a long-term partnership and education. The co-operation between the Taiwanese- invested enterprises and the non-profit organizations maximizes the performance and upgrades therir social reputation. 5. Taiwan Catholic Mission Foundation (TCMF) strategically allied the resources of Taiwanese business in South America on the educational programs for less-privileged children. The results benefit the diplomatic and economic relationship between Taiwan and the continent. It also becomes a paragon of Taiwanese enterprises charity in other part of the world.
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Kazingizi, Sebenzile. "The role of public libraries in promoting corporate social responsibility by small and medium enterprises." Diss., 2017. http://hdl.handle.net/10500/23233.
Full textAbstract:
The concept of Corporate Social Responsibility (CSR) in Small to Medium Enterprises (SMEs) has been significantly drawing global attention for the past decade. The solving of social, political and economic problems now fully requires the involvement of both the public and private sectors, particularly in the context of developing countries. In Zimbabwe, CSR has mainly been the responsibility of large firms, NGOs and the government. Little has been done to encourage SMEs to take initiative and responsibility on CSR matters, although these SMEs constitute about ninety percent of all economic activities in Zimbabwe. For CSR to be implemented, there is need for access to information. Public libraries are one of the major focal points in the provision of information. These public libraries have vast potential to support CSR initiatives and are capable of partnering with various organisations from different sectors as well. However, when it comes to visibility on CSR, public libraries in Zimbabwe and in other developing countries are almost non-existent. The aim of this study was to investigate the role that public libraries play in promoting CSR to SMEs in Zimbabwe as a means of contributing in shaping policies which ensure that public libraries are more relevant in society through their support of, as well as their involvement in sustainable developmental issues. In order to attain this, the study adopted the interpretive paradigm and the qualitative approach. In addition, the case study design was used, allowing the researcher to obtain detailed information about the Harare City Library in relation to the promotion of CSR to SMEs. The target population for this study included librarians at public libraries in Zimbabwe and the owners or managers of formally registered SMEs in the country. The study revealed that a great number of SMEs have limited knowledge about CSR and do not engage in it. SMEs consider CSR to be mainly philanthropic in nature, as their knowledge does not extend to include other important aspects of the concept. In addition, public libraries are not the major source of CSR information provision to SMEs, although a fair number of SMEs believe that they should be at the forefront. The study recommends that public libraries should reach out to SMEs to promote CSR to them, in addition to marketing the library’s own information resources and services. Public libraries need also to establish strategic alliances with relevant stakeholders as a means of encouraging SMEs to engage in CSR initiatives.Information Science
M. Inf. (Information Science)