Academic literature on the topic 'Philip Morris'

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Journal articles on the topic "Philip Morris"

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McCarthy, Michael. "Philip Morris Californian initiative." Lancet 344, no. 8915 (July 1994): 119. http://dx.doi.org/10.1016/s0140-6736(94)91295-5.

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Radi, Yannick. "Philip Morris v Uruguay1." ICSID Review - Foreign Investment Law Journal 33, no. 1 (2018): 74–80. http://dx.doi.org/10.1093/icsidreview/six031.

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Brändlein, Philip. "Philip Morris begräbt Marlboro." Lebensmittel Zeitung 73, no. 30 (2021): 12. http://dx.doi.org/10.51202/0947-7527-2021-30-012-1.

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Brändlein, Philip. "BAT macht Philip Morris Dampf." Lebensmittel Zeitung 73, no. 36 (2021): 34–35. http://dx.doi.org/10.51202/0947-7527-2021-36-034.

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Die Großkonzerne setzen auf ihrem Weg hin zu „rauchfreien Unternehmen“ auf Tabakalternativen. Marktführer Philip Morris hat mit BAT jetzt einen ernstzunehmenden Konkurrenten im Markt. Die Steuererhöhung 2022 dürfte den im Trend liegenden Produkten neue Steine in den Weg legen. Philip Brändlein
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Brändlein, Philip. "BAT macht Philip Morris Dampf." Lebensmittel Zeitung 73, no. 36 (2021): 34–35. http://dx.doi.org/10.51202/0947-7527-2021-36-034.

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Die Großkonzerne setzen auf ihrem Weg hin zu „rauchfreien Unternehmen“ auf Tabakalternativen. Marktführer Philip Morris hat mit BAT jetzt einen ernstzunehmenden Konkurrenten im Markt. Die Steuererhöhung 2022 dürfte den im Trend liegenden Produkten neue Steine in den Weg legen. Philip Brändlein
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Brändlein, Philip. "Philip Morris schließt mehrere Iqos-Filialen." Lebensmittel Zeitung 74, no. 7 (2022): 17. http://dx.doi.org/10.51202/0947-7527-2022-7-017.

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Der Tabakkonzern Philip Morris schließt in Deutschland mehrere „Iqos-Stores“. Das Geschäft mit Tabakerhitzern bleibt gleichwohl umkämpft: Philip Morris erzielte in einem Patentstreit um das Produkt Glo seines Konkurrenten British American Tobacco jüngst einen Sieg.
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Gualandris, R., H. Buclin, M. Rotach, E. Kaelin, JM Jeanneret-Gris, and D. Parthenopoulos. "Metrology at Philip Morris Europe." Beiträge zur Tabakforschung International/Contributions to Tobacco Research 19, no. 4 (January 1, 2001): 171–75. http://dx.doi.org/10.2478/cttr-2013-0705.

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AbstractThe importance of the metrology function at Philip Morris Europe (PME), a multinational organisation producing at over 40 sites in the European, Middle Eastern and African Regions is presented. Standardisation of test methods and equipment as well as the traceability of calibration gauges to the same reference gauge are essential in order to obtain comparable results among the various production centers. The metrology function as well as the qualification of instruments and the drafting of test and calibration operating procedures for this region are conducted or co-ordinated by the Research and Development Department in Neuchatel, Switzerland. In this paper the metrology function within PME is presented based on the measurement of the resistance to draw for which the PME R&D laboratory is accredited (ISO/CEI 17025), as both a calibration and a testing laboratory. The following topics are addressed in this paper: traceability of calibration standards to national standards; comparison of results among manufacturing centres; the choice, the budget as well as the computation of uncertainties. Furthermore, some practical aspects related to the calibration and use of the glass multicapillary gauges are discussed.
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Whitlatch, Adam, and Suzaynn Schick. "Thirdhand Smoke at Philip Morris." Nicotine & Tobacco Research 21, no. 12 (July 20, 2018): 1680–88. http://dx.doi.org/10.1093/ntr/nty153.

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Abstract Introduction Thirdhand cigarette smoke is the fraction of cigarette smoke that remains in the environment long after a cigarette is extinguished. Methods The Truth Tobacco Industry Documents collection at the University of California San Francisco was searched for information on thirdhand smoke. Results In 1991, scientists at Philip Morris Inc conducted some of the first studies on thirdhand cigarette smoke. For 110 days, 8 hours a day, they ran sidestream cigarette smoke through a 30 m3 room that contained carpet, curtain, and textured wallpaper. The room was ventilated with clean air every night. By comparing the chemicals in the air during the 8-hour smoking period and during the clean air ventilation period, they showed that some smoke chemicals persist in the air 12 hours after smoking. By extracting the nicotine and nitrosamines from samples of the carpet, curtain, and wallpaper, they found that high concentrations of nicotine and the carcinogen 4-(methylnitrosamino)-1-(3-pyridyl)-1-butanone (NNK) persisted in the room for more than 50 days; that surface chemistry affected nitrosamine concentrations; and that the concentration of NNK in the room, 110 days after the last cigarette was extinguished, could exceed the mass of NNK that entered the room as smoke. Conclusions These data, from a controlled environment where the total number of cigarettes smoked is known, provide further evidence that cigarette smoke chemicals remain in the environment for months after smoking, that they reemit back into the air, and that they react to form new toxins and carcinogens. Smoke-free policies are the best method to reduce exposure to thirdhand smoke. Implications This unpublished, original research from Philip Morris Inc demonstrates that majority of the nicotine and tobacco-specific nitrosamines in the secondhand smoke from each cigarette smoked indoors remains on indoor surfaces for months after the cigarette is extinguished. It also demonstrates that elevated concentrations of nicotine, ammonia, formaldehyde, and the gas-phase nitrosamine, N-nitrosopyrrolidine, can be found in the air for more than 12 hours after smoking; that surface chemistry affects nitrosamine formation and persistence; and that the amount of the carcinogenic nitrosamine NNK that persists months after smoking ends can exceed the amount that actually came out of the cigarettes.
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Escobar, Alejandro A. "Philip Morris v. Uruguay (ICSID)." International Legal Materials 56, no. 1 (February 2017): 1–146. http://dx.doi.org/10.1017/ilm.2016.5.

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Brändlein, Philip. "Philip Morris nach Übernahme kritisiert." Lebensmittel Zeitung 73, no. 33 (2021): 10. http://dx.doi.org/10.51202/0947-7527-2021-33-010-4.

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Dissertations / Theses on the topic "Philip Morris"

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Dvořák, Petr. "Ocenění koncernu Philip Morris ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16764.

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The goal is to determine the value in use of Philip Morris ČR Group at 1 January 2009. For this purpose, I made the strategic analysis, financial analysis and the financial plan for the period 2009-2019. The non-market value of equity of Philip Morris ČR Group at 1 January 2009 is 12 405 million CZK.
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Zahradníček, Tomáš. "Rozbor výkonnosti společnosti Philip Morris ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-71919.

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The aim of this thesis is to evaluate the performance of the company Philip Morris ČR. The evaluation is done for years 2004 to 2010. The theoretical part describes methods and principles which are used in practical part. The practical part is composed from financial analysis and analysis of efficiency. The financial analysis contains horizontal and vertical analysis of the balance sheet and the statement of income, the ration indicators, Du Pont analysis, EVA and MVA analysis, creditworthy and bankruptcy models and inter -- company comparisons. The analysis of efficiency contains analysis of performance and productivity and then analysis of complex economic activity. The summary concludes the results of the analyses along with the recommendations.
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Heršálek, Petr. "Stanovení hodnoty společnosti Philip Morris, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193031.

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The aim of this diploma thesis is to estimate the value of the company Philip Morris ČR a.s. operating on the market of tobacco products. Business valuation is valid for the date of 1st January 2015. The yield method used for the analysis is DCF in the equity variant, market capitalization and book value. The thesis is devided into two main parts. The theoretical part determines basic assumptions and criteria for business valuation .The practical part includes strategic and financial analysis, financial plan and own valuation of Philip Morris ČR a.s Valuation, tobacco industry, cigarette market, value
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Šusták, Denis. "Ocenenie spoločnosti Philip Morris ČR, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204868.

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The aim of this diploma thesis is first of all clarify the topic of the valuation and the methods of valuation in the first theoretical part and then apply these methods on the selected company Philip Morris, Inc. The theoretical part explains the reasons to perform valuation and how to do it. The practical part consists of introducing the company being valuated and afterwards performing all the analysis explained in theoretical part. The strategic analysis consists of PEST analysis and Porter five forces model. In the financial analysis are analyzed absolute indicators, ratios and differential indicators. Based on the results of both strategic analysis and financial analysis financial plan is created. After this, valuation is made via different methods. After the valuation a brief summary follows with results of this thesis.
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Hýl, Marek. "Finančná analýza spoločnosti Philip Morris ČR a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9245.

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The goal of this thesis is to develop a financial analysis of Philip Morris CR a.s. in years 2002 -- 2007 for a potential investor. For a complex evaluation of the financial situation of the company the author used standard methods like horizontal and vertical analysis, balance rules, ratio indicators, schemes of indicators, Economic Value Added and also comparison with several companies from the industry. There is an important part on the macroeconomic and industry analysis at the beginning of the practical part of the thesis. At the end of the document there is an evaluation of the company with recommendations for investors.
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Klimánková, Renata. "Fundamentální a technická analýza akcie Philip Morris ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75268.

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The master's thesis deals with the fundamental and technical analysis of stock Philip Morris ČR. The aim of the thesis is a specification of investment recommendation. The fundamental analysis specifies an intrinsic value of the stock Philip Morris ČR, compares it with a real stock price and recommends sale or purchase of this stock. Technical analysis uses graphical methods and technical indicators to determine an appropriate time to sale or purchase this stock.
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Elmsäter, Aronson Tobias, and Stina Örwén. "Tobak på 2000-talet : Marknadsföring och uppfattning av Philip Morris." Thesis, Uppsala universitet, Medier och kommunikation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-218370.

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I denna uppsats har vi gjort en studie där syftet är att undersöka hur tobaksföretaget Philip Morris använder marknadskommunikationen i sin kommunikation av varumärket Marlboro och deras produkter. Denna uppsats är uppbyggd på tre frågeställningar: Hur marknadskommunicerar Philip Morris sitt varumärke och produkter? Vilka aspekter är det konsumenterna tänker på när de ska köpa cigaretter? Upplever konsumenterna någon påverkan från tobaksföretagens marknadskommunikation? I vår studie har vi valt att en kvantitativ studie som genomfördes i form av en enkätstudie och den besvarades endast av rökare. Respondenterna som besvarade vår enkät hittade vi i sociala medier, i tobaksforum på internet och genom att ta kontakt med personer som precis hade köpt cigaretter på ICA Luthagen i Uppsala.Huvudresultaten i uppsatsen är att Philip Morris har trots restriktiva lagar- och förordningar hittat nya sätt att vistas bland potentiella och redan existerande kunder. De flesta började röka för att det var socialt. Smaken, rutinen och varumärket var de tre viktigaste aspekterna när respondenterna köpte cigaretter. Av de 113 respondenterna så rökte 73 av dem Camel, Lucky Strike eller Marlboro. Trots detta så upplevde majoriteten av respondenterna ingen påverkan av tobaksföretagens marknadsföring/kommunikation. Vi har även kommit till slutsatsen att det är rökarna som är de största reklampelarna för tobaksföretagen. De som dag in och dag ut röker cigaretter på allmänna platser. Vi har även kunnat visa på ett glapp i upplevelsen angående frågan ”Upplever du någon påverkan från tobaksföretagens marknadsföring?” och de preferenser rökare har. De flesta av respondenterna svarade att de rökte Camel, Lucky Strike eller Marlboro och att de ansåg att varumärket spelade stor roll i köpet. Trots detta upplevde majoriteten av respondenterna ingen påverkan av tobaksföretagens marknadsföring.
Title: Tobacco in the 21st century – the marketing and perception of Philip Morris Author: Tobias Aronson & Stina Örwén Tutor: Anne-Marie Morhed Purpose: The purpose of this thesis was to study Philip Morris marketing, the perception of the brand and the reason why smokers buy certain cigarettes. How they market their brands in the 21st century. The key questions we are aiming to resolve in this essay is how Philip Morris market their own brand and their products, what aspects do consumers think about when they purchase cigarettes, and if the consumers experience the influence from the tobacco companies marketing. Method/Material: The material being used in this study was a survey that consisted of 113 people who purchased cigarettes at different grocery stores in Uppsala and an online-survey that only people whom smokes filled out. This survey consisted of 113 respondents. Main results: The main results that are demonstrated in our study is that the majority of people started smoking because it was social. The taste, routine and brand were the three most important aspects when purchasing cigarettes. Out of the 113 respondents from the survey, 73 of them smoked Camel, Lucky Strike or Marlboro which in conclusion proves that the brand plays an important role when purchasing cigarettes. We have also come to the conclusion that it is the smokers themselves that are the main source for marketing of cigarettes. The most interesting conclusion is the gap between smokers who think the brand plays an important role in the choice of cigarettes and their own attitude towards the tobacco companies. Our study demonstrates that the respondents believes that the brand is important in the choice of cigarettes but they do not experience any influence from the tobacco companies. Another result is the on about the paradox of Philip Morris will to grow as a company and the engaging in anti-smoking campaigns is a way of marketing and branding their own brand. Number of pages: 61 Course: Media and Communication studies C University: Division of Media and Communication, Department of Information Science, Uppsala University Period: Fall 2013 Keywords: Philip Morris, Tobacco, branding, corporate social performance, viral communication.
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Vosátková, Radka. "Vývoj cen akcií společnosti Philip Morris ČR, a.s. na burze." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262744.

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The aim of the thesis is based on statistical methods to predict the evolution of the share price of company Philip Morris CR, Inc. and subsequent determining the period of investment return, which was made during the reporting period for companies trading on the Prague Stock Exchange. The author first defines the position of the capital market, defines used tools within the market and divides the capital market into type of securities business and into the type of the opportunities to participate in the market and into the type of organized character. For the analyze shares are identified market participants and are listed investment tools. Finally are formulated types of exchanges, clarified ITS functions and author defines The Public Market in the Czech Republic In the subsequent part of the thesis is executed fundamental and technical analysis, forecast of the shares of Philip Morris and calculating return of investment using macroeconomic ratios, indicators of sectoral analysis, the dividend discount model, profitable models, trend indicators and oscillators, multiple linear regression and profitability investments. The author on the Base of the fundamental analysis, recommended shares of Philip Morris CR at 06/2017 sell.
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Para, Filippo. "Tecniche di ottimizzazione del magazzino ricambi: il caso Philip Morris MTB." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020.

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L’obiettivo di questo elaborato consiste nell’applicazione di alcune possibili tecniche di gestione ottimale del parco ricambi nel caso aziendale dell’affiliata bolognese di Philip Morris International. Nel corso del primo capitolo, verranno approfondite le nozioni teoriche provenienti dalla letteratura scientifica riguardo la gestione delle parti di ricambio. In particolare, saranno definite le caratteristiche distintive di questa particolare tipologia di codici, per poi descrivere in modo dettagliato i principali metodi statistici impiegabili per la previsione del consumo. Quindi, verranno esposte alcune delle metodologie utilizzate nel contesto aziendale odierno per la gestione ottimale del magazzino ricambi, focalizzandosi particolarmente sul criterio del costo globale minimo. Nel secondo capitolo, si descriverà brevemente l’azienda Philip Morris International, concentrandosi sulla sede bolognese chiamata PM MTB (Philip Morris Manufacturing & Technology Bologna). Dopo aver riportato qualche informazione circa il mercato di riferimento e la mission aziendale, verranno presentati gli obiettivi delle affiliate italiane del gruppo, i nuovi prodotti e, infine, il ciclo produttivo. Nel terzo capitolo, verrà innanzitutto analizzato lo stato attuale del magazzino ricambi dello stabilimento di Philip Morris a Valsamoggia, così da poter selezionare un set di ricambi definiti più critici su cui svolgere l’intero processo di ottimizzazione. Successivamente, verranno applicati al campione selezionato alcuni modelli di previsione del consumo, al fine di confrontarli per verificarne le performance. Nel quarto e ultimo capitolo verrà utilizzato il criterio del costo globale minimo per esaminare il problema di definizione del numero ottimale di ricambi da mantenere a scorta da un punto di vista prettamente economico. Saranno quindi confrontati i risultati ottenuti definendo l’impatto economico della soluzione proposta.
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Fernandes, Backer Ribeiro. "O MUNDO DE MARLBORO: A Comunicação Corporativa da Philip Morris Brasil." Universidade Metodista de São Paulo, 2007. http://tede.metodista.br/jspui/handle/tede/786.

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Made available in DSpace on 2016-08-03T12:30:33Z (GMT). No. of bitstreams: 1 1- PRE TEXTO.pdf: 26558 bytes, checksum: 0640d9f2356dd4a2c9f842eb0a2c1c7e (MD5) Previous issue date: 2007-04-25
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
This project has, as it's main issue the study of the Corporate Communication of Philip Morris Brazil, a subsidiary of Philip Morris International, one of the largest Tobacco Companies Worldwide. The objective of this research is to demonstrate how Philip Morris Brazil communicates and relates itself with its different targets: the community, the retail and young end-users, and also which strategies it uses to establish and maintain this relationship, guaranteeing its sustainability. Another important issue of the study is to understand how the company advertises its products and stimulate the use of cigarettes in Brazil, on behalf of a Brazilian Legislation that strongly restricts the Advertisement of cigarettes on the main national media.(AU)
Este projeto tem como tema central o estudo da comunicação corporativa da Philip Morris Brasil, subsidiária da Philip Morris International, uma das maiores industria de tabaco do mundo. Os objetivos desta pesquisa é demonstrar como a Philip Morris Brasil se comunica e se relaciona com seus públicos de interesse, a comunidade, o varejo e os consumidores jovens e que estratégias ela utiliza para estabelecer e manter este relacionamento, garantindo assim a sua sustentabilidade. Outro fator importante é entender como a empresa divulga o seu produto e estimula o consumo do cigarro no Brasil sabendo-se que a legislação brasileira impõe uma forte restrição à propaganda do cigarro nas principais mídias nacionais.(AU)
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Books on the topic "Philip Morris"

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Malka, Sophie. Infiltration: Une taupe à la solde de Philip Morris. Genève: Georg, 2005.

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Indonesia, Yayasan Seni Rupa. Philip Morris Group of Companies Indonesia art awards 2001. Jakarta]: Yayasan Seni Rupa Indonesia, 2001.

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Marilynn, Donini, and Herzenberg Jere, eds. Philip Morris and the arts: A 30-year celebration : the art of arts support. [New York]: Philip Morris Companies Inc., 1990.

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O'Sullivan, P. Leveraged acquisitions: A comparison of Philip Morris and Kerry Group. Dublin: University College Dublin, 1996.

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Cullman, Joseph F. I'm a lucky guy. New York: Philip Morris, 1998.

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Philip, Morris. Morris Philip: Mechanic, mental mathematician, knitting machine inventor : an autobiography of a 5th grade dropout. Bronx, NY: Philip Knitting Mills, 1990.

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Kuniyoshi, Yasuo. Yasuo Kuniyoshi: Whitney Museum of American Art at Philip Morris, April 11-June 19, 1986. New York, N.Y. (120 Park Ave., New York 10017): The Museum, 1986.

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Philip Morris Science Symposium (5th 1985 Richmond, Va). Natural products research: The impact of scientific advances : proceedings of the fifth Philip Morris Science Symposium ... 1985. Richmond, Va: (Philip Morris Research Center), 1987.

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Saar, Alison. Alison Saar, slow boat: Whitney Museum of American Art at Philip Morris, February 20-April 18, 1992. New York, N.Y: Whitney Museum of American Art, 1992.

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Kluger, Richard. Ashes to ashes: America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris. New York: Alfred A. Knopf, 1996.

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Book chapters on the topic "Philip Morris"

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Calantzopoulos, André. "Philip Morris." In Deutsche Standards, 244–47. Wiesbaden: Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-82497-4_58.

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Buben, Elfriede. "Kunstförderung bei Philip Morris." In Kulturförderung, 351–53. Wiesbaden: Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-85836-8_36.

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de Blij, B. "Countering Philip Morris in The Netherlands." In Tobacco: The Growing Epidemic, 842–44. London: Springer London, 2000. http://dx.doi.org/10.1007/978-1-4471-0769-9_369.

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Delafontaine, Ramses. "United States v. Philip Morris et al." In Historians as Expert Judicial Witnesses in Tobacco Litigation, 211–59. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-14292-0_14.

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Kumar, B. Rajesh. "Altria Group’s Spin-Off of Philip Morris International Inc." In Wealth Creation in the World’s Largest Mergers and Acquisitions, 197–201. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-02363-8_21.

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Wanner, Herbert, and Mireille J. Quirina. "DuPont, Philip Morris, Hewlett-Packard & Co — Wohin mit der Konzernzentrale?" In Strategische Investments in Unternehmen, 85–97. Wiesbaden: Gabler Verlag, 2004. http://dx.doi.org/10.1007/978-3-322-87001-8_5.

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Delafontaine, Ramses. "Historical Testimony for the Government in US v. Philip Morris, et al." In The Palgrave Handbook of State-Sponsored History After 1945, 567–81. London: Palgrave Macmillan UK, 2018. http://dx.doi.org/10.1057/978-1-349-95306-6_30.

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Stadler, Hubert, and Thomas Haye. "Melanchthon, Philipp: Philosophiae moralis epitome." In Kindlers Literatur Lexikon (KLL), 1–2. Stuttgart: J.B. Metzler, 2020. http://dx.doi.org/10.1007/978-3-476-05728-0_15289-1.

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"Philip Morris Companies." In The Advertising Age Encyclopedia of Advertising, 1250–60. Routledge, 2015. http://dx.doi.org/10.4324/9781315062754-121.

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"Philip Morris Companies, Inc." In Reasonable Accommodation, 194–98. Routledge, 2017. http://dx.doi.org/10.1201/9780203741207-18.

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Conference papers on the topic "Philip Morris"

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Chen, Luciana, and Myrna Arruda Nascimento. "Cuerpo, espacio y tiempo: (in) visibilidades en las obras de Kusama, Salat e Eliasson." In IV Congreso Internacional de Investigación en Artes Visuales. ANIAV 2019. Imagen [N] Visible. Valencia: Universitat Politècnica de València, 2019. http://dx.doi.org/10.4995/aniav.2019.9334.

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Las relaciones entre imagen, cuerpo y espacio teniendo en vista el interés creciente que la articulación entre tales dimensiones adquirió en la contemporaneidad, evidencia el papel de estos elementos en la interacción manifestación / destinatario o producción / público objetivo. El contexto actual reconoce la visibilidad como objeto de valor, y la imagen como protagonista y como medio para estudiar tal visibilidad, teniendo en vista las nuevas formas de interacciones relativas al cuerpo y al espacio, por ella elaboradas y reveladas. Sin embargo, teóricos del arte, estudios desarrollados a partir de las semióticas greimasiana y peirceana, de la antropología de la imagen, y de las artes visuales aplicadas en otros campos del conocimiento, revelan que algunos eventos estéticos modifican las nociones de tiempo y espacio en las salas de exposiciones, permitiendo al receptor una experiencia atemporal y desconectada de la habitual relación que el cuerpo establece con el espacio. Estas transformaciones derivadas de las vivencias cuerpo / espacio / tiempo, en las obras de artistas Yayoi Kusama, Serge Salat, Olafur Eliasson, exploran los límites de la visibilidad para crear campos de invisibilidad, en que las nociones de temporalidad y / o espacialidad se abstraen convirtiéndose rehenes de la experiencia subjetiva, parcial e imperfecta de cada espectador de sus instalaciones. Nuevas posibilidades de significados son descubiertas por los interactores al reconocer la imperfección como analogía para amplificar sus sensibilidades a los fenómenos que estimulan y desplazan la atención y los sentidos. Para esta reflexión investigamos a autores como A.J. Greimas (Da Imperfeição, 2002), E. Landowski (A sociedade refletida, 1992 e Interações Arriscadas, 2014), Jochen Volz (Olafur Eliasson: Seu corpo da obra, 2011). Serge Salat (Les labyrinthes de l'éternité, 2002) Philip Larratt-Smith & Frances Morris (Yayoi Kusama: Obsessão Infinita, 2014).
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Manzoor, Zahid, Zeeshan Shahid, Sheroz Khan, and John Tan Teng Hwang. "Techno-commercial feasibility of grid-tied solar system in philips morris pvt ltd (commercial building) of Pakistan." In 2017 IEEE 4th International Conference on Smart Instrumentation, Measurement and Application (ICSIMA). IEEE, 2017. http://dx.doi.org/10.1109/icsima.2017.8312020.

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