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Akyürek, Suat. "Cooking Courses and Tourism: Entertainment, Education, Escapism, or Esthetics?" Journal of Gastronomy and Tourism 5, no. 3 (2021): 145–61. http://dx.doi.org/10.3727/216929721x16105303036535.
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In this study, the experience dimensions developed by Pine and Gilmore were evaluated in the case of the cooking courses in which the tourists attended during their holidays. The data collection consists of comments from the tourists from different nationalities who visited Turkey and who shared their experiences connected to the participation in cooking courses in Istanbul. In total, 400 comments on five cooking courses in 2018–2019 were analyzed. The findings demonstrate that the tourists had an intense education and entertainment experience through the cooking courses. Moreover, although not as intense as the education and entertainment experience, some tourists were found to share their esthetics and escapism experiences. Consequently, Pine and Gilmore's experience dimensions have been validated for cooking courses. The study concludes that memorable experiences emerge and result in positive behavioral intentions.
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Jiang, Lichun, and John R. Brooks. "Taper, Volume, and Weight Equations for Red Pine in West Virginia." Northern Journal of Applied Forestry 25, no. 3 (2008): 151–53. http://dx.doi.org/10.1093/njaf/25.3.151.
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Abstract Compatible taper, volume, and weight equations were developed for planted red pine in West Virginia. The data were based on stem analysis of 26 trees from West Virginia University Research Forest, located in northern West Virginia. A commonly used segmented polynomial taper equation was chosen because of its balance between prediction accuracy and ease of use. Seemingly unrelated regression was used to simultaneously fit the system of equations for inside and outside bark data. When compared with existing total stem volume equations developed by Fowler (Fowler, G.W., 1997, Individual tree volume equations for red pine in Michigan, North. J. Appl. For. 14:53–58) and by Gilmore et al. (Gilmore, D.W., et al., 2005, Thinning red pine plantations and the Langsaeter hypothesis: A northern Minnesota case study. North, J. Appl. For. 22:19–25), a positive bias was evident that increased directly with stem diameter for trees from this region.
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Rajabboyev, Botirjon. "TOWARDS A MANIFESTO FOR PLACE QUALITY BASED ON THE EXPERIENCE ECONOMY." Involta 1, no. 4 (2022): 490–97. https://doi.org/10.5281/zenodo.6673275.
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With the works of Pine and Gilmore, the experience economy is best recognized in the fields of strategic marketing and consumer behavior. We hope to demonstrate that the fundamental exclusivities of experience economy had been proposed and discussed in urban studies a decade before its introduction by Pine and Gilmore by examining the article "Toward an urban design manifesto" written by Allan Jacobs and Donald Appleyard (1987), and that there are significant similarities between them. This raises the possibility that their essay may be seen as a ground-breaking piece, connecting urban studies and quality of place with the experience economy. Despite the fact that there are few researches on experience economy in urban settings today, Jacobs and Appleyard proposed it as a key aim for achieving a better urban living and a healthier environment
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Osmond, Amy, Tingzhen Chen, and Philip Pearce. "Examining experience economy approaches to tourists’ anticipated experiences: Mainland Chinese travellers consider Australia." European Journal of Tourism Research 10 (July 1, 2015): 95–108. http://dx.doi.org/10.54055/ejtr.v10i.181.
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The present study seeks to explore and compare the perceived importance of Pine and Gilmore’s experience realms and Schmitt’s categorisations of experience in a tourism context. These approaches to experiences are chosen because they are widely cited, yet rarely compared. The empirical component of the work is based on Chinese tourists who were asked to anticipate their experiences in Australia. Would be travellers in the regions of Guangzhou, Shanghai and Beijing, accessed through an extensive snowball sampling procedure, responded to a detailed and literature-informed set of activity and experience items in a questionnaire format. The study provided evidence that the systems can be seen as joint contributors to understanding experience; the Pine and Gilmore work offers a more holistic appraisal and the Schmitt system presents a more fine-grained rendition of the desired experiences. Aesthetic and sensory experiences were shown to be of the highest importance. Experience analysis offers insights and the approach in the study develops a pathway to pursue empirical studies so that researchers can provide benefits for marketers in tourism.
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Ha, Dong-hyun. "Experience on Theme Park - Pine & Gilmore? Experience Economy Perspective -." Journal of the Association of Korean Photo-Geographers 19, no. 1 (2009): 37–47. http://dx.doi.org/10.35149/jakpg.2009.19.1.005.
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Ghvanidze, Sophie, Linda Bitsch, Alvaro Elze, Jon H. Hanf, and Soo Kang. "Why Travel to Georgia? Motivations, Experiences, and Country’s Image Perceptions of Wine Tourists." Tourism and Hospitality 3, no. 4 (2022): 838–54. http://dx.doi.org/10.3390/tourhosp3040052.
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This study examined the wine tourists’ perceptions of the country’s image and the motivations and expectations of experiences in Georgia as a wine tourism destination. A survey of tourists in the most important wine region—Kakheti—resulted in 227 usable questionnaires. Using factor analyses, four dimensions were assigned to the country’s hedonic and aesthetic related image. Based on the experience economy of Pine and Gilmore, two motivational and three experiential factors were identified. Implications for the country’s branding strategy and managing the wine tourist’s experience in Georgia are discussed.
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Smith, Reardon. "Authenticity: What Consumers Really Want by James H. Gilmore and B. Joseph Pine II." Journal of Product Innovation Management 26, no. 3 (2009): 355–56. http://dx.doi.org/10.1111/j.1540-5885.2009.00663_1.x.
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Liasidou, Sotiroula. "Unveiling the potentials of wine tourism: the way ahead for Limassol." Journal of Place Management and Development 11, no. 1 (2018): 26–45. http://dx.doi.org/10.1108/jpmd-07-2017-0065.
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Purpose The paper aims to bring together Limassol’s rich wine culture with the contemporary facet of its developing infrastructure and superstructure as a means through which to promote this city as a tourist destination. Additionally, to identify how Limassol can be experienced in relation to the wine culture based on the experience economy model of Pine and Gilmore (1999) Limassol is a seaside city in Cyprus that has developed extensively over the past few years, with a new infrastructure and superstructure that attracts foreign investments. Additionally, the city has a rich wine history with a particular emphasis on “Commanadaria wine” that originates in the twelfth century and is directly linked with the Richard the Lionheart king of England and the Third Crusade. Design/methodology/approach The methodology used was qualitative research, and in particular semi-structured interviews with professionals involved in the tourism industry in Limassol. A particular method was used to understand the ways in which wine history and culture permeate and influence the contemporary way of life in Limassol as a tourist destination. Findings The main results of this study suggest that Limassol has the potential to become an important destination that fulfils the requirements of the experience economy as put forth by Pine and Gilmore (1999). However, the main hindrance is the lack of a constructive tourism policy exclusive on wine tourism that will give a stronger identity to Limassol. Originality/value This research is original in nature because it considers a novice geographical area, Limassol, in the academic field. Thus, it is set as the cornerstone for further investigation on wine and tourism in Limassol. The managerial implications of the study are related to the engagement in wine culture, and in providing a unique identity to the city that can be promoted internationally.
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Осокин, Вадим, and Vadim Osokin. "Experience economy concept in the development of tourism and hospitality." Services in Russia and abroad 8, no. 3 (2014): 54–61. http://dx.doi.org/10.12737/4098.
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The aspects of experience economy which were identified, studied and described by B. Joseph Pine II and James H. Gilmore are widely employed by service providers in a range of activities. Experiences do not only accompany the conventional product, but are themselves gaining the status of a product offered and consumed. Experiences are also increasing viewed as intrinsic to marketing and prerequisite for communication, certain managerial decisions and service provision. Therefore, decisions concerning a targeted effort at consumer experience creation will affect a company’s service activity system and sustained development. The author of the article identifies the application areas of the conceptual aspects of experience economy in the process of tourist and service enterprise development.
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Lee, Choong-Ki, Yvette Reisinger, Muhammad Shakil Ahmad, Yae-Na Park, and Choong-Won Kang. "The influence of Hanok experience on tourists’ attitude and behavioral intention: An interplay between experiences and a Value-Attitude-Behavior model." Journal of Vacation Marketing 27, no. 4 (2021): 449–65. http://dx.doi.org/10.1177/13567667211011761.
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This study examines the impact of Hanok experience on tourists’ attitude and behavioral intention using the experience economy ( Pine and Gilmore, 1998 ) and the experienced utility theory ( Kahneman et al., 1997 ). Specifically, the study explores how tourists’ experiences are associated with a Value-Attitude-Behavior (VAB) model in the context of a heritage tourism attraction such as Jeonju Hanok Village in South Korea. A total of 323 responses were examined using SEM analysis. The results revealed that educational, entertainment, and escapism experiences significantly influenced functional value. Functional value had a significant relationship with attitude, which was positively related to behavioral intention. The results indicate the interplay of tourists’ experiences with the VAB model. The study provides theoretical and practical implications for tourism and hospitality academics and practitioners.
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Alencar, Débora Gonçalves, Marina Lima dos Santos, Adriely Andrade e. Souza, and José Manoel Gonçalves Gândara. "Produtos turísticos para demandantes de experiências da dimensão entretenimento de Pine & Gilmore: novas características e tendências para o Paraná." Turismo Visão e Ação 21, no. 2 (2019): 46. http://dx.doi.org/10.14210/rtva.v21n2.p46-67.
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Atualmente, a atividade turística tem recebido novos perfis de demanda e, mediante a este fato, os responsáveis pela gestão do turismo buscam aperfeiçoar como seus produtos são conformados no mercado e entregues ao consumidor. Este artigo tem como objetivo diagnosticar atrativos que se relacionam com a dimensão de entretenimento de Pine & Gilmore (1999) no estado do Paraná. Para tanto, adota-se uma pesquisa bibliográfica exploratória em conjunto com a análise documental do Plano Paraná Turístico 2026 - pacto para um destino inteligente. Em primeiro momento foi realizado um levantamento de dados quantitativos relacionados ao potencial do turismo no estado do Paraná, seguido de uma análise qualitativa em relação a atrativos. A investigação possibilita visualizar a forma com que o estado do Paraná está organizando a atividade turística por meio de estratégias de gestão pautadas na economia da experiência. Conclui-se que o modelo dimensional de consumo de Pine & conformação de produtos experiências para o turismo. Desta forma, o destino turístico consegue atender a consumidores específicos, uma vez que as dimensões construídas pelos referidos autores permitem adquirir conhecimento em relação à oferta e demanda.
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Bugyi, Anett. "Turizmus, fenntarthatóság és az értékek szerepe." Kultúra és Közösség 15, no. 3 (2024): 165–75. http://dx.doi.org/10.35402/kek.2024.3.19.
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A tanulmány célja, hogy kérdéseket vessen fel a fenntarthatóság, a fenntartható turizmus és az értékek összefüggéseivel kapcsolatban. Mára a fenntarthatóság egyre fontosabb témává válik, és a klímaváltozás egyre fokozódó hatásai miatt az élet egyre több területén jelenik meg a fenntarthatóság iránti igény. A mai élmény- és rizikó alapú társadalmakban pedig a fenntartható tevékenységek egyrészt új élményeket jelentenek, másrészt pedig a környezettudatosabb magatartás segítheti az általános közérzet javítását, sőt akár a klímaszorongás érzetének csökkentését is, azzal, hogy úgy érezzük, saját lehetőségeinkhez mérten teszünk a természetért. Kiemelendő azonban, hogy a mai társadalmakban a fogyasztás központi szerepet játszik, Pine és Gilmore (1999) munkássága alapján pedig az élménygazdaság korában bizonyos élményekért hajlandóak vagyunk többet is fizetni. Éppen ezért azt gondolom, hogy a turizmus kapcsán jól vizsgálható, hogy a fenntarthatóság mennyire jelenik meg értékként a turisták körében.
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Sköld, David Eric. "The other side of enjoyment: short-circuiting marketing and creativity in the experience economy." Organization 17, no. 3 (2010): 363–78. http://dx.doi.org/10.1177/1350508410363119.
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The notion of experience economy asserts that staging the most mundane consumption practise as individualized entertainment adds value to the producer and consumer alike (Pine and Gilmore, 1999).This article questions this assumption of mere added value. Probing into an interplay between a marketing fantasy and a customer movement passionately engaging with its promise, it draws attention to a structural inability to enjoy the pleasures that the experience economy revolves around. Invoking the theoretical apparatus outlined by Lacan in The Other Side of Psychoanalysis (2007), the analysis sheds light on a social dynamics regulating this impossibility. This brings to the fore a range of ethical, political and economic consequences left largely untended by the literature, and dwelling on the other side of the lustrous enjoyment that so easily captures our imagination.
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Hua, Xingdong. "When Scent Meets Space: How Perfume Installation Art Disrupts Traditional Marketing." Economics & Business Management 2, no. 1 (2025): 113. https://doi.org/10.63313/ebm.9069.
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In the era of the experience economy, traditional perfume marketing strategies are facing significant limitations. This article focuses on the intersection of per-fume and installation art, exploring how immersive spatial experiences can re-construct consumer sensory memory and brand perception. Based on sensory marketing theory and the experiential marketing model proposed by Pine and Gilmore, and supported by case studies from brands like Dior and Maison Mar-giela, the article analyzes how scent can be translated into a perceptible and shareable brand language within a space. With an analysis of social media data and consumer response surveys from installation-based marketing events, the article argues that “scented spaces” significantly enhance emotional resonance, user engagement, and brand differentiation. This provides key insights for future sensory-driven brand strategies.
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Wagner, Beverly. "Book Review: Authenticity: What Consumers Really Want, by James H. Gilmore and B. Joseph Pine II." International Journal of Market Research 52, no. 4 (2010): 547–49. http://dx.doi.org/10.2501/s1470785309201442.
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Yong, Seok-Hong, Chul-Ho Park, and Su-Jung Han. "The Effects of Experience Economy Factors(4Es), Experience Satisfaction, Behavior Intention of Culture and Tourism Festival : Focused on The Experience Economy Theory of Pine and Gilmore." Journal of Tourism and Leisure Research 31, no. 2 (2019): 151–72. http://dx.doi.org/10.31336/jtlr.2019.2.31.2.151.
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Fouce, Héctor. "Un largo verano de festivales. Categorías de experiencia y culturas productivas en la industria musical española." Revista Latina de Comunicación Social, no. 64 (January 1, 2009): 410–15. http://dx.doi.org/10.4185/10.4185/rlcs-64-2009-832-410-415.
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Un análisis riguroso de las dinámicas de la industria musical no puede dar por sentado la idea de que hay una crisis en la música: bajo esa etiqueta hay simplemente un nuevo conjunto de culturas de producción y consumo. Estamos en pleno giro desde una industria cultural basada en el objeto (el disco, el CD) hasta una economía de la experiencia (Pine y Gilmore, 2000). Para ejemplificarlo me centraré en el caso de la música en directo.
 Hay un sorprendente auge de los festivales musicales por toda España. Del hiphop al folk o al rock, cada ciudad del país intenta situarse en el mapa del verano ofreciendo un festival. El artículo revisa nuevas categorías de público, como los turistas internacionales o las familias con hijos, que se incorporan a los festivales modificando su organización, su financiación y sus contenidos.
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Drudi, Pedro Henrique, Mariana Silva Lopes, and Maria Henriqueta Sperandio Garcia Gimenes-Minasse. "A ECONOMIA DA EXPERIÊNCIA APLICADA A WEBSITES: uma análise dos restaurantes premiados pelo Guia Michelin na cidade de São Paulo (BRA)." Applied Tourism 2, no. 2 (2017): 78. http://dx.doi.org/10.14210/at.v2n2.p78-110.
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Este artigo tem como objetivo propor uma análise de experiência em restaurantes através de websites. Para tanto busca-se fazer uma conexão entre as esferas da experiência propostas por Pine II e Gilmore (1999) a partir da adaptação do roteiro de experiência física em restaurantes desenvolvido por Gimenes, Fraiz e Gândara (2012) para o universo virtual. A aplicação do modelo adaptado foi testada nos treze restaurantes da cidade de São Paulo contemplados com estrelas na edição de 2016 do Guia Michelin Brasil – São Paulo e Rio de Janeiro. Dentre os principais resultados verificou-se que os websites conseguem, com sucesso, materializar a proposta da casa e antecipar a experiência que será vivenciada in loco. Contudo, verifica-se algumas lacunas informativas, bem como o pouco uso, por parte de alguns websites, de recursos interativos que poderiam enriquecer a experiência de navegação.
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Areola, PhD HSG, Eunice Mareth Querol, Fernando Trinidad, and Julius Flores. "Assessment of Overall Tourists Experience in Selected Tourism Development Clusters in Northern Philippines." Journal of Sustainable Community Development (JSCD) 5, no. 2 (2023): 172–75. http://dx.doi.org/10.32924/jscd.v5i2.92.
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The study aimed to assess the overall tourists' experience in the selected tourism development clusters in Northern Philippines. The design was descriptive, using the quantitative approach on 200 respondents. The findings of the study were: majority of the respondents were aged between 18 and 27 years old, female, single, employed as staff for 0-5 years, participated in educational tour, and the purpose of travel is to learn; the overall experience of the respondents are enhanced by the theme at TDS and TSs in NP-6, harmony of positive cues, elimination of negative cues, mix memorabilia, and the engagement of all their five senses; there is no significant difference in the overall experience of the respondents based on the five principles of experience design based on Pine and Gilmore (1998); the overall experience by the respondents towards TDS and TSs in NP-6 have entertainment, education, escapism, and aesthetic (Pine and Gilmore 1998) in various levels, because the respondent have not reached the richest experiences that encompasses all aspects of all the four realms of experience that form the “sweet spot” around the area where the spectra meet, It concludes that the overall tourists experience in the selected TDS and TSs in NP-6 are enhanced by the theme, harmony of positive cues, elimination of negative cues, mix memorabilia, and the engagement of all their five senses; however, it has not reached the richest experiences that encompasses all aspects of entertainment, education, escapism, and aesthetic. As such, the study recommends the following: 1. DOT, LGUs, and the tourism stakeholders that covers the TDs and TSs in NP-6 should form an inter-agency group that should regularly evaluate the destination development strategy aimed at supporting the development of tourism destinations and enhancing the overall tourists’ experience; 2) The inter-agency group main task is to monitor changes in tourist behavior in the market and guide the tourism stakeholders in the development of its products that would meet the current needs of the tourists; and 3) 3. LGUs at TDs and TSs in NP-6 should regularly conduct inspection of the tourism stakeholders to ensure compliance of the destination development strategy and that the tourists have a positive experience.
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Juliana, Juliana, Sabrina Oktaria Sihombing, and Ferdi Antonio. "PENDEKATAN EKONOMI BERBASISKAN PENGALAMAN YANG MENCIPTAKAN KENANGAN BERKESAN WISATAWAN MELALUI IDENTIFIKASI POTENSI DAN PEMASARAN (STUDI PADA DESA WISATA SAWARNA)." Jurnal Pariwisata 10, no. 2 (2023): 81–90. http://dx.doi.org/10.31294/par.v10i2.15536.
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ABSTRAKPenciptaan nilai pengalaman wisatawan dianggap sebagai tren masa kini yang berfungsi sebagai sumber informasi serta sharing hal positif mengenai desa wisata. Pentingnya penciptaan nilai pengalaman untuk meningkatkan gairah niat berkunjung pada desa wisata dan untuk menilai asumsi ini peneliti menggunakan model Pine dan Gilmore. Tujuan penelitian untuk mengidentifikasi pendekatan ekonomi berbasiskan pengalaman yang menciptakan kenangan melalui potensi dan pemasaran desa wisata Sawarna.. Metode penelitian yang dilaksanakan menggunakan metode kualitatif dengan metode pengumpulan data melalui interview dan observasi. Teknik analisis data menggunakan narrative analysis. Informan yang digunakan merupakan pengurus pokdarwis dan pengunjung desa wisata sawarna. Teknik pengambilan sampel menggunakan teknik purposive sampling dengan kriteria pengunjung yang sudah sering mengunjungi desa wisata sawarna dan pengurus pokdarwis berpengalaman di bidang pengelolaan desa wisata. Hasil penelitian menunjukkan desa wisata sawarna memiliki potensi yang sangat baik dengan menawarkan pengalaman yang tidak terlupakan melalui konsep ekonomi pengalaman yang meliputi education, entertainment, escapism, nilai esthetic yang ada di desa wisata sawarna.Kata Kunci : Desa Wisata, experienced economy, potensi desa wisata sawarna ABSTRACTThe creation of tourist experience value is considered a current trend that serves as a source of information and sharing positive things about tourist villages. The importance of creating experiential value to increase the desire to visit tourist villages and to assess this assumption, researchers use the Pine and Gilmore model. The research objective was to identify an experience-based economic approach that creates memories through the potential and marketing of the Sawarna tourist village. The research method was carried out using qualitative methods with data collection methods through interviews and observations. The data analysis technique uses narrative analysis. The informants used were Pokdarwis administrators and visitors to the Sawarna tourist village. The sampling technique uses a purposive sampling technique with the criteria of visitors who have frequently visited the Sawarna tourist village and experienced Pokdarwis management in the field of tourism village management. The results of the study show that the Sawarna tourism village has very good potential by offering an unforgettable experience through the concept of an experience economy which includes education, entertainment, escapism, esthetic values that exist in the Sawarna tourism village.Keywords: Tourism Village, experienced economy, potential of Sawarna tourism village
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Matwick, Keri, and Kelsi Matwick. "Linguistic Landscape and Authenticity in a Japanese Supermarket in Singapore." Open Linguistics 5, no. 1 (2019): 532–52. http://dx.doi.org/10.1515/opli-2019-0029.
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AbstractThis study examines the linguistic landscape of a Japanese supermarket in Singapore. Building on linguistic landscape research, this study focuses on cross-cultural, cross-linguistic, and cross-culinary exchanges that occur in food spaces. The analysis examines promotional signs and their image, text, typography, format, and the overall retail experience, allowing for a reading of “the semiotic landscape,” or how all the elements work together (Kress & Van Leeuwen 2006). What emerges is a dominant discourse of authenticity, identifiable by five types: original, natural, influential, referential, exceptional (Gilmore & Pine 2007), and we propose a sixth type of authenticity: health, which is particularly relevant to food. Health authenticity draws on science to inform consumers of nutrition but is made relatable to shoppers through folklore and local Singapore recipes. The use of Japanese is informative for Japanese shoppers while symbolic for non-Japanese shoppers of a Japan that is pure, authentic, high-quality, and significantly, healthy.
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Pezzi, Eduardo, and Silvio Luiz Gonçalves Vianna. "A Experiência Turística e o Turismo de Experiência: um estudo sobre as dimensões da experiência memorável." Revista Turismo em Análise 26, no. 1 (2015): 165–87. http://dx.doi.org/10.11606/issn.1984-4867.v26i1p165-187.
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Este artigo apresenta uma discussão entre teorias advindas da Antropologia, do Marketing e do Turismo, em especial sobre a temática relacionada à antropologia e economia da experiência, no intuito de analisar as dimensões da experiência, definidas por Pine II e Gilmore (1999) e Oh, Fiore e Jeoung (2007), que permitiram compreender a experiência dos turistas que visitaram Gramado (RS) nos anos de 2010 e 2011. Para alcançar o objetivo proposto foi realizada uma pesquisa exploratória de caráter descritivo que possibilitou a seleção, por meio de métodos quantitativos, de um conjunto de turistas oriundos de São Paulo (Capital) e que estiveram em Gramado (RS) entre os anos de 2010 e 2011, aos quais foi aplicada uma pesquisa qualitativa. Como principais constatações, percebeu-se que as dimensões estética, hospitalidade e entretenimento foram classificadas como as mais importantes para a formação de uma experiência memorável e, além disso, emergiram novas dimensões a partir da entrevista em profundidade com os turistas selecionados.
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Richards, Greg. "El Desarrollo del turismo cultural en Europa." Revista de Estudios Turísticos, no. 150 (September 11, 2023): 3–13. http://dx.doi.org/10.61520/et.1502001.874.
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En este artículo se analiza la denominada "economía de la experiencia" (Pine & Gilmore, 1999). Las ciudades son cada vez más importantes como escenarios en los que se crean experiencias y se representan para el consumo masivo. En esta economía de la experiencia, la cultura se convierte en una materia prima esencial y el turismo cultural es un elemento cada vez más importante. Diremos que la producción de experiencias es actualmente un elemento vital para una amplia gama de regiones y ciudades de Europa. La medida del éxito de estas políticas depende en alto grado de las condiciones económicas, sociales y culturales preexistentes, a pesar de la naturaleza, aparentemente etérea, de la producción de experiencias. Este estudio se basa en el Programa de Investigación sobre Turismo Cultural de la Association for Tourism and Leisure Education (ATLAS). Los datos presentados incluyen los resultados de la última ronda de la encuesta ATLAS desde el año 2000 y la información recogida en el último informe del proyecto ATLAS (Richards, 2001).
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Baek, Jiyeon, and Sunyoung Kim. "A Qualitative Study on the Experience of Visiting Gallery Cafe : Focusing on Pine and Gilmore"s Experience Economy Theory." Journal of Korea Culture Industry 24, no. 3 (2024): 189–201. http://dx.doi.org/10.35174/jkci.2024.09.24.3.189.
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Sypchenko, Vasilina V. "The sociocultural sphere of Tomsk as a resource of the impression economy." Vestnik of Saint Petersburg State University of Culture, no. 3 (60) (2024): 71–76. http://dx.doi.org/10.30725/2619-0303-2024-3-71-76.
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The purpose of the article is to explore prospects for the development of the experience economy in Tomsk. Universities and objects of material and spiritual culture of the oldest Siberian city are considered as the main resource. The theoretical and methodological basis of the study is the theory of experience economy by Joseph B. Pine and James H. Gilmore, the concept of experience society by G. Schulze, as well as the concept of cultural industries by D. Hesmondalsh. The conducted research allowed us to identify culture, education, creative industries, catering, and tourism as the main factors contributing to the development of the impression economy in Tomsk. Based on the results obtained, a scheme of the structure of the city impression economy was developed, showing the relationship of the main elements and possible «points of growth», the directions for increasing its potential were outlined. These include creation of a unified interuniversity modern cultural space and new modern art spaces; development of cultural and educational tourism, promotion of the names of famous creative personalities as cultural brands of the city.
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Pinheiro, Daniel Rodriguez de Carvalho, and Samira Lodi Mello. "Turismo e marketing de experiência um novo percurso ou destino." Revista de Humanidades 30, no. 1 (2016): 162. http://dx.doi.org/10.5020/23180714.2015.30.1.162-176.
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Admitindo que o mercado turístico seja cada vez mais competitivo, como fazer para não sucumbir diante das ofertas disponíveis no mercado? Inovando para agregar valor aos produtos turísticos. Em princípio, agrega-se valor atendendo às novas necessidades, não importa se o produto atende ao estômago ou a imaginação. Uma fantasia agrega valor, prescrevia a Economia Política no século XIX. A economia da experiência do século XXI (PINE II; GILMORE, 1999) e o marketing da experiência (BENI, 2004) também trabalham o valor fantasia, sensações. O Turismo proporciona a vivência dos consumidores-turistas expectativas sempre surpreendentes, que estimulam os cinco sentidos como o sabor, odor, visão, tato, cor, som, entre outros. O estudo de caso de uma churrascaria em Fortaleza, no Ceará, reflete o desafio de um empresário incomodado com as restrições apresentadas pelos potenciais frequentadores. Alguns empresários já se convenceram de que o próximo campo de batalha competitiva está nas organizações das experiências. O Marketing de experiência cria um acontecimento memorável, dando mais intensidade às emoções. O objetivo deste trabalho é analisar um equipamento turístico da área gastronômica que adotou estratégias do marketing experiencial.
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Patey-Ferguson, Phoebe. "LIFT and the London 2012 Olympics: Spectacular Experiences." New Theatre Quarterly 39, no. 1 (2023): 18–33. http://dx.doi.org/10.1017/s0266464x22000343.
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In 2012, London staged the Olympic Games and the associated Cultural Olympiad, which produced the ‘London 2012’ Festival, funding a wide series of events including many productions by the London International Festival of Theatre (LIFT). A decade on, this article considers the impact of these overlapping events during a period of unprecedented austerity in the United Kingdom, and how arts events might be considered as having colluded with the government’s own agenda. The connection between neoliberal governance, with its programme of increased privatization, rapid gentrification, and the opportunistic marketing of diversity is examined with reference to increasing nationalism through Olympiad displays, together with the increasing influence of the ‘experience economy’ as defined by Joseph Pine and James Gilmore. Phoebe Patey-Ferguson is a Lecturer in Theatre and Social Change at Rose Bruford College. This article, derived from their PhD on LIFT in its social, cultural, and political context, follows ‘LIFT and the GLC versus Thatcher: London’s Cultural Battleground in 1981’ (NTQ 141) and, in the same issue, Patey-Ferguson’s interview with LIFT’s founding Artistic Directors, Rose Fenton and Lucy Neal.
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Rhea, Darrel. "Experiential Marketing: A New Framework for Design and Communications By Bernd Schmitt." Design Management Review 25, no. 4 (2014): 19–26. http://dx.doi.org/10.1111/drev.10298.
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A tectonic shift in design practice was underway in 1999. Both traditional features and benefits marketing and brand communications were giving way to customer experience design. Our community saw that this was a more powerful platform for integrating design and communications activities, and a whole new set of approaches, methods, and tools were beginning to be developed. While several authors, such as Pine and Gilmore, had successfully advocated for this new perspective, Bernd Schmitt from Columbia Business School was creating a systematized, practical framework for managing experience design.The core ideas presented are still relevant today. In fact, designers are still having to make the same arguments to business 15 years later. Schmitt's article (in addition to his many other books and articles) reveals emerging distinctions that many of us in the design industry have built upon in our writings. While the concept of experience design has matured to include more robust models and more comprehensive frameworks for guiding design development, practitioners will find this piece both useful for what they do today and a good reminder of how we got here.
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이보람 and JungKyo Lee. "A Study on Low-Priced Cosmetics Brand in Space Direction of Applying The theory of Marketing Experience Pine & Gilmore." Journal of Korea Intitute of Spatial Design 8, no. 2 (2013): 49–58. http://dx.doi.org/10.35216/kisd.2013.8.2.49.
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Rossman, J. Robert, and Mat Duerden. "Changing the business narrative: a guide to successful experience offerings." Strategy & Leadership 50, no. 1 (2021): 25–31. http://dx.doi.org/10.1108/sl-11-2021-0115.
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Purpose In this article, we aim to increase understanding of the unique nature of experiences in comparison to services and explain how narrative change can enable organizations to fully participate in the experience economy. Design/methodology/approach Drawing upon relevant experience design and experience economy literatures the paper outlines key differences between experiences and services. The narrative change process is then employed to provide managers specific guidelines for strategically reframing their value production paradigm to become more experience-centric. Findings rticulating key elements of an organization’s narrative such as characters and intended outcomes allows an organization to more intentionally change their narrative to align with the experience economy. Practical/implications The essential outcome of an experience is that participants do something for themselves ? for example, learn a new skill. Participation is integral to every experience transaction. Originality/value Although Pine, Gilmore, and others have detailed the differences between experiences and services, definitional disagreements and oversimplifications of these concepts still exist. This paper further differentiates these economic offerings. Additionally, this paper is the first to integrate the narrative change process into a discussion about experience strategy.
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Buonincontri, Piera, and Alessandra Marasco. "Enhancing Cultural Heritage Experiences with Smart Technologies: An Integrated Experiential Framework." European Journal of Tourism Research 17 (October 1, 2017): 83–101. http://dx.doi.org/10.54055/ejtr.v17i.295.
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The paper addresses how smart technologies can be used to enhance cultural heritage experiences at tourism destinations. As its main contribution, it presents a framework to leverage the potential of multiple smart technologies throughout the visitors’ experience at cultural heritage sites. The proposed framework builds on the theoretical foundation of the experience economy and the results of an analysis of best practices of smart technologies applied to cultural heritage sites. The analysis examines the capability of these technologies to intensify the four experience dimensions identified by Pine and Gilmore (1998) – Entertainment, Esthetic, Education and Escapism - in relation to an extended perspective of the visitors’ experience including the three stages of the visit. The pilot testing of the framework provides insights into the opportunities to use a combination of applications for facilitating and enriching the cultural visit at the destination according to a multi-stage and multi-dimensional perspective of the heritage experience. The integrated perspective proposed in the paper provides a contribution to advance theory and practice, based on the more comprehensive view of the potential role of smart technologies’ in heritage experiences deriving from an integrated multi-stage and multi-dimensional analysis.
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B. Chase, Richard, and Sriram Dasu. "Experience psychology – a proposed new subfield of service management." Journal of Service Management 25, no. 5 (2014): 574–77. http://dx.doi.org/10.1108/josm-03-2014-0094.
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Purpose – In their seminal book, The Experience Economy, Pine and Gilmore point out that customers buy experiences and are willing to pay a steep premium for them and hence service organizations should try to make them more fun. The purpose of this paper (and the premise of the recent book) is that services can be redesigned using psychological principles to deliver positive experiences for any kind of service, not just those that lend themselves to fun; by definition, satisfaction with a subconscious aspect of a service cannot be explained by the customer; and the psychological aspects of service interactions have to be approached with the same level of rigor as that are used to design processes that deliver the technical features of the service. Design/methodology/approach – A point of view on the gap and opportunities in the field. Findings – The authors show that there is an opportunity to extend the service operations field. Practical implications – Enables managers and researchers to think about new approaches for designing experiences. Social implications – Valuable in a number of areas including healthcare. Originality/value – Presents a new point of view.
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López Anacona, Diana Carolina, Luz Marina Ardila Barragán, and Ángela Rocío Chantre Astaíza. "Experiencia turística: propuesta metodológica para su diseño y aplicación." Turismo y Sociedad 36 (December 6, 2024): 155–83. https://doi.org/10.18601/01207555.n36.06.
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Gran parte de las investigaciones alrededor de la experiencia turística han centrado su énfasis en el carácter económico desde la propuesta de Pine y Gilmore (2001), dada la naturaleza de este producto de consumo y la respuesta efectiva a las necesidades del turista, desconociendo a actores fundamentales, como el territorio y al anfitrión. Después de realizar un análisis documental descriptivo, teórico y de prácticas desarrolladas en la temática, junto con trabajo de campo con los propietarios de las Haciendas Coloniales y Republicanas del Cauca, así como la encuesta realizada a 144 visitantes de la Ciudad de Popayán, las autoras se plantean como objetivo crear una propuesta metodológica integral para el diseño de las experiencias turísticas de las Haciendas Coloniales y Republicanas del Departamento del Cauca, en el que se vincula al territorio, al turista y al anfitrión, debido a que se identificó en los resultados que las experiencias se generan gracias a las interacciones socio territoriales (turista destino) y socioculturales (turista-anfitrión); es así como el turismo aporta no solo desde lo económico sino también desde lo personal, social, y ambiental; generando en cada actor respeto, protección y valoración por los territorios, tradiciones y sociedades.
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Manthiou, Aikaterini, Seonjeong (Ally) Lee, Liang (Rebecca) Tang, and Lanlung Chiang. "The experience economy approach to festival marketing: vivid memory and attendee loyalty." Journal of Services Marketing 28, no. 1 (2014): 22–35. http://dx.doi.org/10.1108/jsm-06-2012-0105.
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Purpose – A desirable experiential environment is an essential source of competitive advantage in the festival industry. Understanding festival attendees' experience is imperative for festival organizers because attendees' experience is a predictor of their future behavior. With the experience economy concept of Pine and Gilmore (1998), the study identified four underlying dimensions of festival attendees' experience (education, entertainment, esthetics, and escapism) and examined the impacts of these experience dimensions on festival attendees' vividity of memory and loyalty. Design/methodology/approach – Data were collected from online surveys completed by 338 attendees of VEISHEA festival. This study employed confirmatory factor analysis, regression analysis, and structural equation modeling to achieve its goals. Findings – Experience has a positive effect on vivid memory, which consequently influences loyalty. Each dimension of experience economy significantly influences vividity of memory. However loyalty is affected only by the entertainment and esthetics dimensions. Practical implications – Festival marketers are advised to design activities that provide memorable experiential products and services for attendees based on the four dimensions of the experience economy. Originality/value – The study is a pioneer in the evaluation of vividity of memory to the festival context.
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Branco, Murilo, and Diana Kobakova. "Turning a commodity into an experience: the “sweetest spot” in the coffee shop." Innovative Marketing 14, no. 4 (2018): 46–55. http://dx.doi.org/10.21511/im.14(4).2018.04.
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Commodities are products with low economic value, but when related to experience, they can turn into profitable businesses. In the present work, the authors seek to understand consumer behavior in the coffee industry, guided by the following research question: How can customer experience affect price perception? To answer this question, the researchers conducted an analysis using the four realms of experience from Pine and Gilmore (1999, 2011) – entertainment, education, esthetics, and escapist – and how they behave according to different kinds of customer experience, as well as their relation to price perception. To understand this, the authors conducted qualitative research with 40 consumers in two important coffee companies: Starbucks and Costa Coffee. The coffee shops analyzed are located in the city of Marbella, Spain. The results of this research show that customers are aware of the price discrepancy, but still frequenting coffee shops for different experiences according to their interests. This work is groundbreaking because of the analysis of the four realms of experience and its correlation with the price perception. The authors also introduced to the customer experience field the analysis of the four realms in the coffee shop industry. Finally, from the research results, the authors suggest various managerial practices that can improve customer experience and the perception of prices.
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Brinkmann, Dieter. "Freizeitpädagogik in der entwickelten Erlebnisgesellschaft." MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 50 (December 10, 2022): 233–51. http://dx.doi.org/10.21240/mpaed/50/2022.12.10.x.
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Den Rahmen für die Arbeiten von Johannes Fromme an der Universität Bielefeld bildeten die Konzepte für eine «Freizeitpädagogik in der nachindustriellen Gesellschaft» (Nahrstedt). Insofern spielte eine Analyse von gesellschaftlichen Makromodellen und die Erarbeitung von pädagogischen Strategien in diesem Kontext eine wesentliche Rolle. Sie bestimmten das zeittypische Denken, sei es nun bezogen auf Abenteuerspielplätze, medienpädagogische Settings oder Konzepte der selbstorganisierten Freizeitkultur im Wohnumfeld. In diesem Sinne untersucht der Beitrag eine mögliche Aktualisierung der gesellschaftlichen Bezugstheorien und bezieht sich beispielsweise auf Ansätze des Soziologen Andreas Reckwitz in seinem Buch «Die Gesellschaft der Singularitäten» zur Individualisierung von Alltagskulturen. Neue Klassenstrukturen mit einer Elite der Kreativen in der «Experience Economy» (Pine und Gilmore), eine anhaltende Erlebnisorientierung auf der Basis neuer digitaler Möglichkeitsräume und eine weiter voranschreitende Pluralisierung von Lebenswelten sind dabei kritisch zu thematisieren und zu problematisieren. Freizeitpädagogik muss sich hier neu verorten, um nicht aus der Zeit zu fallen, so die These, und bespielt inzwischen als ein pragmatischer methodischer Zugang der Praxis viele Felder und Sparten. Der Beitrag bezieht sich dabei auf eine qualitative Veränderung von Museen, Erlebnisbädern und Themenparks und diskutiert Daten aus explorativen Projekten an der Hochschule Bremen. Die Weiterentwicklung der Freizeitpädagogik zu einer «erlebnisorientierten Pädagogik» in einem breiten Spektrum pluraler Freizeitkontexte zeichnet sich ab.
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Fisher, Hennie, Gerrie Du Rand, Richard Hay, and Zelmari Coetzee. "South African Domestic Tourists and Local Foods: Measuring the Four Dimensions of the Experience Economy." International Conference on Tourism Research 8, no. 1 (2025): 109–17. https://doi.org/10.34190/ictr.8.1.3423.
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Despite South Africa adopting a new democratic dispensation 31 years ago, the country remains burdened by inequality, unemployment and other social and economic struggles. The South African White Paper on the Development and Promotion of Tourism in South Africa calls for leveraging tourism to drive environmental preservation, cultural enrichment, and economic progress. Therefore, it is of the utmost importance to develop local food tourism. The aim of this research was to establish the effect of local food and food-related experiences on local tourists’ experiences. Even though the four classic Experience Economy dimensions proposed by Pine and Gilmore, namely Entertainment, Education, Escapism and Aesthetics, were applied, the researchers took note of the newly added Entrepreneurial dimension by Chirakranont and Sunanta. Data was collected during December 2024; of the 276 valid responses, 97.5% indicated that they always/sometimes search for local foods when travelling locally. The Sweet-spot effect was not identified for any of the respondents, nor did any of the four dimensions achieve a score close to five on the 5-point Likert scale for Agreement. There appears to be a missed opportunity, as the lower-than-ideal experience dimension results of the EE model indicated that local food entrepreneurs are still not capitalising on their niche local foods and offerings.
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Musa, Ghazali, Shahrul Najmin, Thinaranjeney Thirumoorthi, and Azni Zarina Taha. "Examining visitors’ experience with Batu Cave, using the four realm experiential theory." International Journal of Tourism Cities 3, no. 2 (2017): 105–20. http://dx.doi.org/10.1108/ijtc-10-2016-0037.
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Purpose City has a continuous need to diversify its products and services to ensure longer tourists’ stays and a profitable tourism industry. Kuala Lumpur is one of the most popular cities in the world, and within its vicinity, Batu Caves are not only an important Hindu religious site, but also a popular tourist attraction. Guided by the four realms of experience dimensions (Pine and Gilmore, 1998), the purpose of this paper is to analyze 54 essays written by university students, to examine the experience of their visit to Batu Caves. The findings confirmed the application of all the four realm dimensions – entertainment, educational, esthetic and escapist – revealing both positive and negative aspects of the experience. Batu Caves may capitalize on the positive experiences as pointers to create an effective marketing communication, while negative experiences are opportunities to devise appropriate corrective measures, and perhaps further develop tourism products and services that would appeal to the visitors’ experience. Design/methodology/approach This study employed a qualitative research strategy to examine visitors’ experiences at Batu Caves using the four realms of experience theory as coined by Pine and Gilmore (1998). A total of 54 undergrads were asked to describe their visit to Batu Caves (Lucia-Palacios et al., 2016) providing a complete insight of their opinions, feelings and perceptions (Jüttner et al., 2013) using the essay writing method. Findings The authors discovered firm evidence of the theory’s application, revealing the expected four experiential dimensions in explaining experience at a cultural religious site, extending the description to include its positive and negative aspects, all of which are useful for destination management. The study points out a lot of aspects that must be managed by the site, such as the poor esthetic experience (e.g. smell, rubbish, graffiti, etc.), controlling the animal aggression (i.e. monkeys) and perhaps develop new products and services which could enhance some experiences (e.g. cultural escapism through cultural performances in which visitors could participate). Research limitations/implications The main weakness of the research is perhaps the qualitative research work in which data were collected from essays written by the university students. Data of this nature prevent us from being able to generalize the findings and reflect on the experience to the general public. Practical implications Tourist stays in Kuala Lumpur could be enhanced by providing meaningful, deep and memorable experiences. Tourist attractions such as Batu Caves should continuously examine the experience that they provide to the visitors. Batu Caves’ management could continuously measure its tourists’ experience provisions, as tourists’ needs evolve over time. From the results they could revamp their products and services offering to ensure the sustainability of Batu Caves’ natural and cultural appeal among visitors and tourists alike. Originality/value The outcome provides a better understanding of the current tourism product and services at the destination that have an impact on a visitor’s experience. The findings will assist the Batu Caves’ management to revise and develop the products and service offerings to the visitors.
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Knuth, Melinda, Bridget K. Behe, Charles R. Hall, Patricia T. Huddleston, and R. Thomas Fernandez. "Sit Back or Dig In: The Role of Activity Level in Landscape Market Segmentation." HortScience 54, no. 10 (2019): 1818–23. http://dx.doi.org/10.21273/hortsci14158-19.
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Activity level, or the amount of action/interaction with a product, can be an indication of interest in a product category and influences purchases. Our goal was to assess the overall market for landscape plants using consumers’ activity level from the active/passive continuum proposed by Pine and Gilmore (2011). An online survey instrument was administered to invitees from a national online panel from 7 to 13 Sept. 2016 yielding 1543 useful responses. Factor analysis of 23 items adapted from a previous study revealed five factors, including one active factor and a separate passive factor. These two factors were used in the present study as a basis for a k-means cluster analysis. Two clusters emerged and were labeled “Active Engagement” and “Obligatory Passive Engagement” in landscape activities. We compared cluster means for all five factors and found the Active cluster purchased more plants of all types as well as had greater landscape pride and desire for a low (water) input landscape. Members of the Active cluster were from higher income and education households which were slightly larger and more likely to have Caucasian residents compared with the Passive cluster. In practice, retail employees and landscape professionals might initially ask about consumers’ activity level desired in the landscape as a screening question. Subsequent assistance in design and/or plant selection/purchase could then be tailored toward the desired activity level.
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Keng, Ching-Jui, Van-Dat Tran, Tze-Hsien Liao, Chao-Ju Yao, and Maxwell K. Hsu. "Sequential combination of consumer experiences and their impact on product knowledge and brand attitude." Internet Research 24, no. 3 (2014): 270–91. http://dx.doi.org/10.1108/intr-09-2012-0189.
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Purpose – The purpose of this paper is to explore the impact of the sequential combination of consumer experiences on product knowledge and brand attitude. Additionally, the moderating role of desire for unique consumer products (DUCP) was also discussed. Design/methodology/approach – Four types of sequential combinations of consumer experiences were designed: exposure to escapist virtual experience preceding direct experience (VEescapist→DE), exposure to education virtual experience preceding direct experience (VEeducation→DE), exposure to escapist virtual experience preceding indirect experience (VEescapist→IDE), and exposure to education virtual experience preceding indirect experience (VEeducation→IDE). A total of 302 undergraduate college students in Taiwan participated in this study. Findings – The results revealed that DUCP moderated the sequential combination of consumer experiences on product knowledge. For the high level of DUCP, there are significant differences among the effects of the sequential combination of consumer experiences on product knowledge. Specifically, it was found that VEescapist→IDE produces the highest product knowledge while VEeducation→DE produces the lowest product knowledge. Regarding the low level of DUCP, there are not significant differences among the effects of sequential combination of consumer experiences on product knowledge. Originality/value – This study extended the studies of Daugherty et al. (2008), Pine and Gilmore (1999), and Keng et al. (2012) to further explore the effects of the sequential combination of experiences.
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Ting, Hiram, Wee Ming Lau, Jun-Hwa Cheah, Yusman Yacob, Mumtaz Ali Memon, and Evan Lau. "Perceived quality and intention to revisit coffee concept shops in Malaysia." British Food Journal 120, no. 5 (2018): 1106–19. http://dx.doi.org/10.1108/bfj-08-2017-0452.
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Purpose The purpose of this paper is to examine the effect of perceived quality on intention to revisit coffee concept shops among regular and irregular consumers. Specifically, the framework developed by Pine and Gilmore (2000) is adopted to look into the effect of product, service and experience qualities on intention to revisit. Design/methodology/approach The explanatory sequential mixed-methods design was used to articulate the intention of consumers to revisit coffee concept shops. A preliminary study was conducted to define regular and irregular consumers. Self-administered questionnaire was first administered before using interview to elicit more insights and triangulate the findings. Findings The combination of both quantitative and qualitative findings show that the experiences of regular consumers at coffee concept shops include personal routine activities, while the experiences of irregular customers are composed of occasions with specific and collective purposes. While the intention to revisit of the former is related to the product and service quality, the intention of the latter is largely affected by its service and experience quality. Originality/value Given the rapid rise of coffee concept shops in the developing markets, the use of a mixed-methods design provides more insights into the intention to revisit of the regular and irregular consumers. It underscores the importance for the organisations to know what really matters to the diverse consumers.
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Kovpak, Viktoriia, Nataliia Lebid, and Hennadii Vasylchuk. "THE POTENTIAL OF THE EXPERIENCE ECONOMY IN DEVELOPING EFFECTIVE COMMUNICATIONS IN CIVIL SOCIETY." Baltic Journal of Economic Studies 9, no. 4 (2023): 119–27. http://dx.doi.org/10.30525/2256-0742/2023-9-4-119-127.
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In the conditions of war, economic, social, cultural and artistic institutions should promote the Ukrainian strategic narrative through the so-called "soft power", project activities, economic proposals, as this means strengthening the national identification of civil society, which is so important in the context of national liberation struggle. In fact, the demand for the experience economy can activate the cognitive factor that produces patriotic, socially significant values, feelings and emotions. Therefore, the subject of the study is the effective communication proposals of the impression economy in the context of civil society development. The purpose of the research is to analyse a package of economic proposals and strategies for achieving the progress of economic value, i.e., the implementation of the concept of experience economy, which in the context of war becomes a means of effective communication in the context of the request of responsible business of civil society to actualise the value of national economic identification. The research methodology is based on a combination of systemic and value-based approaches, discourse analysis, which help to reveal the drama and strategies of Ukrainian experience economy cases, their correlation with the specifics of civil society's demands at the national level and the identification of proposals in the context of war; synchronous method (focusing on the conditions of the full-scale Russian invasion of Ukraine) and the use of the monitoring software Similarweb, which allowed to track the recognition of certain projects among customers and the phases of "dramatic development" of the economic offer. The article highlights that, according to J. B. Pine II and J. G. Gilmore, impression is the fourth economic proposition, a new economic value that cannot be compared to a service, because it is achieved through the organisation's cognitive space, through the customer's interest in emotional, physical, intellectual and spiritual dimensions, "effective management of impressions", where efficiency is achieved by "hitting" the intersection of four spheres of impressions – cognitive, aesthetic, entertaining and escapist. According to J. B. Pine II and J. G. Gilmore, the leading role in generating the progression of the economic value of business is played by the understanding of business as theatre (dynamic or stable), unfolding through drama (=strategy), script (=processes), theatre (=work techniques), performance (=proposal), which always has a context (within the limits of intelligence – national identification, patriotic), value markers (support for civil society in war conditions) and a field of interpretation. Thus, the conclusion of the research is the thesis about the evolution from the experience economy to the transformation economy, when the transformation of a customer or company is the ultimate economic offer of the initiator: in the case of the Silpo chain, thanks to the effective communication channels involved, there is such a concept of offer as change, which is a transformation that leads to the so-called "economic pyramid". The educational project "Instoryky" is about prominent historical figures, cases of psychological support for clients through the hotline, engaging clients in the practice of donation through hashtag activism and offers to support animals in wartime in exchange for "psychological support from animals" on the hotline, and educational activities for war veterans. The involvement of food entrepreneurs and their subsequent support through the special project "Lavka tradytsii" is also a good example of effective communication channels.
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Bezerra, Leandro Santos. "Experiência Memorável de Turistas em Natal-RN." Revista Turismo em Análise 30, no. 3 (2019): 480–95. http://dx.doi.org/10.11606/issn.1984-4867.v30i3p480-495.
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A atividade turística possibilita ao indivíduo uma diversidade de experiências, porém, autores como Sun-Tung & Ritchie (2011) alegam que mais especificações devem ser feitas para descobrir o que exatamente torna certas experiências especiais, espetaculares, adequadas e memoráveis. Partindo desse princípio, esse artigo realizou uma revisão teórica sobre o turismo e as experiências advindas dessa atividade, buscou analisar e ampliar as dimensões da experiência definidas por Pine II & Gilmore (1999), Oh, Fiore & Jeoung (2007) e as dimensões estudadas por Pezzi & Vianna (2015), autores base para o presente estudo. A pesquisa teve como objetivo compreender os motivos que levam os turistas a considerarem uma experiência de viagem memorável. Para isso foi realizada a aplicação de questionário com 102 turistas que viajaram para Natal, capital do Rio Grande do Norte, no segundo semestre de 2017. Trata-se de um artigo de natureza exploratória e de abordagem quantitativa. Os dados aqui mencionados foram tratados de forma descritiva. Após análise de correlação feita a partir do software SPSS, os resultados mostraram que os turistas consideraram Natal-RN uma experiência única e memorável, tal fator ocorreu porque obtiveram em comum o desenvolvimento de aprendizagem e conhecimento individual sobre a cidade ou sobre si mesmo durante o seu período de permanência. Sentiram-se atraídos pelo visual da cidade e sua capacidade de entretenimento, fuga e esquecimento de suas rotinas, permitindo vivencias únicas e capazes de fixarem lembranças em suas memórias. Conclui-se que a viagem a Natal-RN superou os aspectos triviais dos turistas e tornou-se uma experiência enaltecedora a ponto de se tornar memorável.
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Da Silva, Danielli Nogueira Alves, Ivanise Borges Souza, Marilia Ferreira Paes Cesário, and André Riani Costa Perinotto. "Mobilidades comunicativas, virtuais e imaginativas: uma nova forma de experienciar a atividade turística?" Caderno Virtual de Turismo 23, no. 2 (2023): 7. http://dx.doi.org/10.18472/cvt.23n2.2023.2051.
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O presente artigo possui como objetivo analisar imagens da rede social Instagram compartilhadas entre dezembro de 2021 e janeiro de 2022 e que incluem o uso da hashtag #descubra associada aos estados brasileiros do Espírito Santo (Sudeste), Pernambuco e Piauí (Nordeste), buscando identificar mudanças na maneira de experienciar as viagens. O período em questão, além de marcado pelo verão e pelas férias escolares, foi a primeira alta temporada após o início da vacinação contra a COVID-19 e relaxamento das medidas de isolamento/afastamento social. Para realização do estudo foi utilizado o método da netnografia e foram definidas três hashtags compartilhadas pelos estados mencionados. O arcabouço teórico se fundamenta no paradigma das mobilidades de John Urry (1946–2016) e na economia da experiência de Pine e Gilmore (1998). Os conceitos de mobilidades comunicativas, virtuais e imaginativas são utilizados para a leitura dos símbolos e performances de corpos, objetos, imagens e ideias representadas nas imagens turísticas e na própria ação de compartilhamento de imagens indexadas, fazendo uma leitura do momento e de como a experiência turística transformou-se. Foi percebido que as imagens turísticas expressam mais sobre o comportamento dos indivíduos e suas performances do que sobre a própria paisagem do primeiro plano. Elas comunicam para além de seu enquadramento, sobre os corpos e lugares que são focalizados e os que estão fora do foco, ou desfocados. As redes sociais e seu imperativo sobre o comportamento das pessoas desvelam também sobre a mobilidade e/ou imobilidade dos lugares e todos os outros elementos que o compõem.
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Tae-Hee Lee, 윤설민, and 김지희. "The impact of customer experience on willingness to support toward new contents development in theme park : Focused on the experience(4Es) factors of Pine and Gilmore." Journal of Korea Service Management Society 13, no. 1 (2012): 57–81. http://dx.doi.org/10.15706/jksms.2012.13.1.003.
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Jortberg, M. "The Experience Economy: Work is Theatre and Every Business a Stage Joseph B. Pine II and James H. Gilmore Cambridge, MA: Harvard Business School Press, 1999, 252 pages ($24.95)Markets of One: Creating Customer-unique Value through Mass Customization James H. Gilmore and Joseph B. Pine II (eds.) Cambridge, MA: Harvard Business School Press, 198 pages ($29.95)." Journal of Product Innovation Management 18, no. 2 (2001): 129–30. http://dx.doi.org/10.1016/s0737-6782(01)00088-1.
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SandviK, Kjetil, and Anne Mette Thorhauge. "Professor Nukem." Nordicom Review 29, no. 2 (2008): 177–92. http://dx.doi.org/10.1515/nor-2017-0184.
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Abstract The experience economy, that is, the creative and communicative turn in today’s social, cultural and economic structures, implies, as explained by Pine and Gilmore (1999), that consumption is embedded in a communicative format that conveys some kind of experience to the consumer. The consumer in turn becomes more than just a passive user - he or she becomes an active participant in the experiential/communicative design. As such, the mode of consumption in the experience economy is an interactive and play-centric one. And the computer game embodies the very core logic of this experience economy. In the experience economy, the focus is not on consumption of commodities and services, but on the consumer’s engagement in an experience that uses products, services and information as props and creative tools. Taking the user-centred mode of consumption as our point of departure, the present paper examines how the computer game format may be used as a new tool for communicating academic research to a broader audience. By applying some findings from a recent project, we will focus on the ways in which academic research can be communicated in a format that causes the recipient to take part in the process of communication and acquiring knowledge. This opens up new opportunities as well as challenges. On the one hand, communication of academic research is provided with new types of involvement, as the focus is not only on knowledge as content, but also on knowledge as activity. On the other hand, questions are raised here concerning what kind of knowledge is actually communicated/created in the process of active participation.
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Rijal, Chanakya P., and Sudip Ghimire. "Prospects of Creating Memorable Experience in Nepalese Tourism and Hospitality Industry." Journal of Tourism and Hospitality Education 6 (May 10, 2016): 40–66. http://dx.doi.org/10.3126/jthe.v6i0.14767.
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This paper contributes to explore the concept of experience economy theory of Pine and Gilmore (1998) as a basis for measuring the prospects of creating memorable experience in Nepalese tourism and hospitality industry identifying the key elements of Nepalese tourism and hospitality industry and its dimension based on the four realms of experience as proposed by the author of experience economy theory. For assessing this result, an ethnographic study based on semi-structured interview were conducted with leading professional of Nepalese tourism and hospitality field and also with a visitor. The result of the study has clearly depicted and further elaborated the Nepalese key elements of tourism and hospitality experience, present status, major attributes, underlying anticipation of the industry, illustrating the implication while focused on the various core elements and the indigenous attributes of Nepalese tourism and hospitality industry. However, the results are confined only with the prospects based on the confirmation of the scope in experience economy for this industry with very little focus on the prospects for designing further experience or staging the experience. It has also served as a basis for understanding the emergent theory in experiential consumption of tourism and hospitality services in Nepalese sector that can be applied to the varying stage of development in the promotion and marketing of tourism and hospitality service offering. Consequently, it has also offered a new theoretical direction for tourism and hospitality policy makers, planners as well as a practical insight for the contemporary application of the findings for marketers and decision makers.Journal of Tourism and Hospitality Education (Vol. 6) Page: 40-66
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Cherine, Hanaty, Snihji Khadija, and Idrissi Khadija. "Customization of Human Resources Case of a semi-public Moroccan company." African Scientific Journal Vol 3, N° 3 (2020): 234. https://doi.org/10.5281/zenodo.5541255.
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<strong>Résumé</strong> Les entreprises marocaines démontrent depuis quelques temps un enthousiasme particulier pour le marketing des RH, une nouvelle façon de concevoir la gestion quotidienne des Hommes au sein de l’organisation. Le service ressources humaines est au cœur de l’organisation et cristallise toutes les attentes, en termes de performance, de motivation et de pérennisation de l’activité. C’est dans cet état d’esprit que les responsables des ressources humaines vont devoir apprendre à se servir des techniques issues du marketing pour attirer leur futur employé (le séduire), l’intégrer (l’accueillir) et l’inciter à rester dans l’entreprise (le fidéliser) au même titre que le client. Le marketing RH est longtemps pratiqué au sein des organisations bien qu’il n’a pas été suffisamment théorisé. Cependant, avec les exigences de la génération Y, aux attentes parfois controversées, les organisations doivent repenser leurs modes d’action, en favorisant une démarche orientée clients, où l’adaptabilité organisationnelle prime sur la rigidité du process. L’objectif de cet article est double. Nous cherchons d’une part à présenter les enjeux de l’appropriation des outils marketing de fidélisation en GRH. Ainsi, une discussion théorique sur l’évolution du marketing nous permet de justifier et de définir un « marketing des ressources humaines ». D’autre part, nous proposerons les stratégies de personnalisation/fidélisation RH inspiré du modèle de Gilmore & Pine. Finalement nous terminerons par une étude de cas unique d’une entreprise semi-publique marocaine traitée par le logiciel RQDA (package de R). <strong>Mots-clés :</strong> Marketing RH, fidélisation, personnalisation, génération Y, espace de choix <strong>Abstract</strong> Moroccan companies have been showing particular enthusiasm for HR marketing, a new way of thinking about the management of people within the organization. The human resources department is at the heart of the organization and crystallizes all the expectations, in terms of performance, motivation and sustainability of the activity. It is in this respect, human resources managers will have to learn to use marketing techniques to attract their future employees (to seduce them), to integrate them (to welcome them) and to encourage them to stay in the company (the loyalty) in the same way as the customer. HR marketing has long been practiced within organizations although it has not been sufficiently theorized. However, with the requirements of Generation “Y”, with sometimes-controversial expectations, organizations must rethink their way of action, favoring a customer-oriented approach, where organizational adaptability takes precedence over the rigidity of the process. The purpose of this article is twofold. We seek on the one hand to present the stakes of the appropriation of loyalty marketing tools in HRM. Thus, a theoretical discussion on the evolution of marketing allows us to justify and define a "marketing of human resources". On the other hand, we will propose HR personalization / loyalty strategies based on the Gilmore & Pine model. Finally, we will end with a unique case study of a Moroccan semipublic company processed by the RQDA software (R package). <strong>Key words: </strong>HR marketing, loyalty, personalization, Y generation, choice space
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Amirbayeva, A. A., S. К. Ryskulov, and K. A. Akhmetova. "Potential rural tourism resources of the Mangistau region of Kazakhstan." Problems of AgriMarket, no. 2 (June 30, 2023): 71–80. http://dx.doi.org/10.46666/2023-2.2708-9991.07.
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The development of agro-tourism in the Mangistau region is taking place in the economic and socio-cultural areas, becoming important in preservation of natural and cultural heritage. Purpose – the authors consider the current state and prospects of rural tourism in the region. Methods – the information base of the study is statistical data from the Bureau of National Statistics of the Agency for Strategic Planning and Reforms of the Republic of Kazakhstan, information from domestic periodicals and international literature sources. Results – analysis of the available tourism resources in rural areas of the region based on the 4E model of Joseph Pine and James Gilmore was carried out, a comparison of the demographic situation in the countryside and in the city, seasonality of tourism activities was determined, the resources of tourism industry were analyzed, and best foreign practices were shown. Shortcomings of objects of tourist agribusiness were revealed in the region. The authors point out that this type of tourist services is still underdeveloped due to numerous problems that hinder their spread, among which are the backwardness of social and engineering infrastructure of rural areas, poor quality of the road network and transport links. All this reduces the attractiveness, does not contribute to the preservation of the ecology of rural areas, makes it difficult to arrange and create the necessary conditions for accommodation of tourists. Conclusions – agro-tourism helps to strengthen the economy of rural settlements, creates additional jobs, reduces the outflow of villagers to cities, increases their cultural and intellectual level, stimulates production of environmentally friendly food, income generation due to the development of local trade. Expanding the scope of its distribution requires a systematic approach, taking into account the specifics of the region.