Academic literature on the topic 'Pink Marketing'

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Journal articles on the topic "Pink Marketing"

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Sultan, Mohammad Said Sultan Freihat Firas Jamil Alotoum Diana "Mohd Adnan" Homsi. "Pink Marketing and Women's Purchasing Decision Making." Multicultural Education 7, no. 6 (2021): 670. https://doi.org/10.5281/zenodo.5048359.

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<em>This study mainly aimed to investigate the impact of pink marketing mix elements on women&#39;s purchasing decisions. Two main sources of collecting necessary data for this study have been relied on: Secondary data sources which included, internet, periodicals, references, literature review related to the study, to explain the basic concepts, and identifying the most important studies that dealt with the study subject. Primary data sources included designing a questionnaire to gather data from women who deal with Amman cosmetics market. pink marketing mix elements (pink product, pink price
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Chua, Allaine Bernadette, Alyannah Hidalgo, Joshua James Huyo-a, and Alain Jomarie G. Santos. "Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy." Journal of Business and Management Studies 4, no. 2 (2022): 277–93. http://dx.doi.org/10.32996/jbms.2022.4.2.22.

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One of the features of pink marketing is the usage of the color pink in women's products. However, this marketing strategy often employs pink tax, an extra amount charged to women's products even though the products are similar or equal in benefit to men's; the only difference is the color. In the Philippines, the pink tax is not yet explored. The study aimed to explore the extent of awareness, driving factors, and overall perception of Filipina youth consumers on pink tax caused by the practice of pink marketing. The study employed a qualitative descriptive research design. Thematic analysis
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Ma, Rui, and Xi Wang. "Beyond gender: The evolving significance of pink in the contemporary marketing." Sustainable Economies 2, no. 3 (2024): 168. http://dx.doi.org/10.62617/se.v2i3.168.

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This study investigates the influence of pink in marketing, focusing on its impact on female consumer behavior, particularly in light of the Barbie movie’s recent popularity. It analyzes the psychological and historical significance of pink, and its economic implications in marketing strategies. This study conducts an in-depth literature review and case study analysis to explore the cultural and psychological significance of the color pink in marketing and its influence on consumer behavior beyond different genders. The originality of this study lies in its multifaceted exploration of the inte
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Tuliao, Danica R., Joshua V. Mariano, Jaime B. Reyes, and Joan Quilang. "PINK TAX AND FEMININE BRANDING: AWARENESS, MOTIVATIONS, AND PERCEPTION OF FILIPINA YOUTH CONSUMERS IN CAUAYAN CITY, ISABELA." SUKISOK 4, no. 1 (2024): 13–23. https://doi.org/10.5281/zenodo.12788505.

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<strong>ABSTRACT</strong> This study investigated the level of awareness, motivating factors, and overall perception of Filipina youth regarding the pink tax, a pricing phenomenon wherein products marketed to women, often using the color pink, were more expensive than comparable men&rsquo;s products. Despite the prevalence of pink marketing strategies, the pink tax remained underexplored in the Philippines. The study aimed to understand the extent of awareness, driving factors, and overall perception of Filipina youth on the pink tax, as well as the correlations among awareness, driving factor
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Abdo Omar, Harbiyah. "Pink Marketing and Its impact on Customer Delight An Exploratory Study of the Opinions of a Sample of Women Using the French L'Oreal Product." NTU journal for Administrative and Human Sciences (JAHS) 2, no. 1 (2022): 39–58. http://dx.doi.org/10.56286/ntujahs.v2i1.199.

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The current research aims to clarify the impact of pink marketing on customer happiness, and thus the main problem of the research was to explain the role that pink marketing plays in its dimensions in its impact on customer happiness, and what is the strength of the relationship and impact between them?, and a number of hypotheses were formulated that were based on the hypothetical research scheme The most prominent of which was that there is a significant effect of pink marketing on customer happiness, and to reach the desired results, a questionnaire was designed and distributed to a sample
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Aram, Hanna Massoudi. "The Vital Role of Pink Marketing in the Creation of Women Loyalty." International Journal of Social Sciences and Economic Review 2, no. 3 (2020): 28–37. https://doi.org/10.36923/ijsser.v2i3.74.

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Abstract <strong>Purpose of the study:</strong>&nbsp;This study stresses the vital role of pink marketing in the creation of women loyalty. The study revolves around the fundamental question: Does the pink marketing mix of Maybelline New York beauty products have any critical effect on women&#39;s loyalty in the Kurdistan Region? <strong>Methodology:</strong>&nbsp;The article applies an analytical-descriptive approach. The data were composed by a questionnaire circulated to 125 women consumers at local shopping malls in Erbil province, Iraq. Statistical tools were used to test and analyze the
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Febriyanti, Diavika, and Wisnu Yuwono. "Pink Tax: As a Form of Gender Identity in International Products?" Jambura Science of Management 5, no. 1 (2023): 40–57. http://dx.doi.org/10.37479/jsm.v5i1.16908.

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Knowledge about the existence of this Pink Tax is still very lacking in Indonesia. The Pink Tax weakens women's purchasing power by forcing them to spend more money on their daily needs, this creates unfair gender-based pricing. This study aims to analyze the effect of gender-based pricing, gender discrimination, gendered product marketing, price discrimination, and willingness to pay Pink Tax. This research method uses a primary data approach that is distributed to 263 people respondents, with the SmartPLS tool. The results of this research conclude that gender-based pricing only has an effec
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العبيدي, ازهار عزيز. "The role of ethical behavior in adopting pink marketing (An exploratory study of the opinions of a sample of workers in a number of large shopping malls in the province of Najaf)." Kufa Journal of Arts 1, no. 31 (2017): 389–430. http://dx.doi.org/10.36317/kaj/2017/v1.i31.6154.

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The current research seeks to explore the nature of the relationship between the two variables of ethical behavior as an independent variable and pink marketing as a dependent variable, in the context of reducing or bridging the knowledge gap between them. This research comes as a result of the spread of the phenomenon of using immoral pink marketing mix based on provoking the innate tendencies of female customers and not providing a special marketing environment for them that takes into account their social and legal rights. The requirements of this research were completed by surveying the op
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Khan, Shehreen Ataur. "Pink and Blue:." Crossings: A Journal of English Studies 8 (August 1, 2017): 120–27. http://dx.doi.org/10.59817/cjes.v8i.135.

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This paper deals with the large scale usage of gender-specific colors in media representation and promotional activities of several products in the consumer world. Irrespective of region and race, the association of the color pink with females and blue with males has become a part of consumer culture worldwide and, consequently,has resulted in a consumerism conditioned by gender. Such a trend is eventually leading to gender stereotypes and sexism among consumers. In this paper, the author gives a brief historical account on gendered consumerism followed by an analysis of the current consumer c
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Howard, Ella. "Pink Truck Ads: Second-Wave Feminism and Gendered Marketing." Journal of Women's History 22, no. 4 (2010): 137–61. http://dx.doi.org/10.1353/jowh.2010.a405413.

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Dissertations / Theses on the topic "Pink Marketing"

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Price-Rhea, Kelly. "Does Golf Have a Pink Problem?" Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/etsu-works/5535.

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I love my pink glove. My last bag was pink. I am glad I had the pink option when I purchased these items. But the question remains, why must golf continue to place such deep division within many of its product lines which continues to fuel the gendering (and arguably sexism) of golf?
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Bento, Carina Alexandra dos Reis. "Don't think pink : comunicar no feminino." Master's thesis, FEUC, 2011. http://hdl.handle.net/10316/14618.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra.<br>Longe vão os tempos em que o lugar da mulher era em casa. O papel da mulher na sociedade tem vindo a tomar contornos diferentes. Mais sofisticadas, mais cultas, mais independentes – social e economicamente - mais participativas na comunidade e com uma presença crescente no mercado de trabalho, são o resultado das suas conquistas, em especial nos últimos 50 anos. Pretende- se com o presente trabalho analisar uma realidade evidente, salientar que as mulheres são uma maioria emergente e não u
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Hallin, Sasha, Cajsa Holmbom, and Masip Andrea Sánchez-Pascuala. ""More than pink - we want to think!" : A qualitative study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34682.

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Background: Reinforcing gender stereotypes still occurs in toy advertisements even though it is stated that gender stereotyping in marketing is a public concern. Parents perception of gender stereotyping will further influence how children act according to gender, which is why it is of importance to explore how parents perceive gender stereotyped advertising towards their children and how this is linked to socially responsible marketing. Research questions: RQ: What are the perceptions of Swedish parents on gender stereotypes in advertisements targeted at children, and how can this be linked t
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Ström, Rickard, Richard Backteman, and Temuulen Batmunkh. "CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11830.

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<p>Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign.</p><p>Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. Even though CSR is very important for companies, it has historically not been a very lucrative approach for them to involve in these activities. However there are ways of combining the social responsibility with earning profits. The concept of C
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Stark, Caroline, and Jonas Berggren. ""Cause-Related Marketing, Win-Win-Win?" : A Qualitative Study of the Pink Ribbon in Swedish Partner Companies´ CRM Campaign." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-38325.

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Bideaux, Kévin. "La vie en rose : petite histoire d'une couleur aux prises avec le genre." Electronic Thesis or Diss., Paris 8, 2021. http://www.theses.fr/2021PA080021.

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Des jouets roses « pour filles », aux innombrables représentations de femmes en rose, « le rose c’est pour filles » est un constat et une affirmation performative, c’est-à-dire autoréalisatrice. Il est à la fois un symbole de féminité, et il associe au féminin tout ce qu’il colore. Partant du désir de comprendre les origines et les modalités de l’association du rose à la féminité, la thèse s’attache à déployer une histoire de cette couleur depuis les premiers colorants roses, en passant par le XVIIIe siècle, une histoire de ses symboliques liées — ou non — au genre, de ses usages et de ces més
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Kovářová, Veronika. "Podpora činnosti nestátní neziskové organizace komerční společností a jejich spolupráce při pořádání charitativních a benefičních akcí." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198034.

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The goal of this master thesis is a to establish basic characteristics of events produced by non-profit organizations in cooperation with profit organizations, to assess their management, production and funding problems and to provide solutions to these problems. This will be achieved through detailed analysis of the "Koncert proti konci světa" concert. Another goal is to assess, if the model of cooperation of non-profit and profit sector can generally work. The analysis of the event is carried out with access to internal information sources of the subjects and with guided interviews with the
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Shaffie, Rushan. "A profile of international participants of the 2004 Cape Argus Pick 'n Pay Cycle Tour." Master's thesis, University of Cape Town, 2005. http://hdl.handle.net/11427/10730.

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Includes bibliographical references (leaves 109-114).<br>Sport tourism is a niche market within the broad field of tourism in South Africa. The tourism industry of this country is relatively young in terms of development when compared to European and American countries as a result of the retardation caused by apartheid. While the leisure tourist market in South Africa continues to be researched extensively, the niche Special Interest Tourism (SIT) markets, particularly that of sport tourism, are being overlooked to a great extent and continue the struggle to reach the levels of similar, develo
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Duvall, Paul Mason. "Assessing Eastern White Pine Lumber Production and Use in the Eastern United States." Thesis, Virginia Tech, 2003. http://hdl.handle.net/10919/10167.

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A survey of primary and secondary manufacturers of eastern white pine (EWP) was executed within three regions of the Eastern US: New England, Mid-Atlantic, and Lake States. Two hundred ninety-six usable questionnaires were returned in total, with 185 coming from primary manufacturers and 111 from secondary manufacturers of EWP. The data from these surveys was used to identify differences in market characteristics between the three regions producing EWP, and also between primary and secondary industries. It was found that markets for EWP were growing in all three regions. Overall growth among
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Rolínek, Igor. "Body Image v kontextu soudobé společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9185.

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The thesis focuses on body image - defines the main characteristics of this area, describes cultural influences and body image history and explains basic quantitative values (Body Mass Index, Waist Hip Ratio, Bioelectrical Impedance Analysis). Furthemore the thesis deals with media influence on body ideal formation process, especially in gay subculture. The research part explores recent situation of body image in gay subculture compared with heterosexual males. This section includes the content analysis of mainstream gay movies which compares media presentation of gays and the real situation a
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Books on the topic "Pink Marketing"

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Paludan, Eve. The romance writer's pink pages: The insiders̓ guide to getting your romance novel published. Prima Pub., 1994.

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Peyton, Paul. Pink salmon product development project, 1985-1987: Boneless-skinless blocks and logs. The Dept., 1993.

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Lewis, N. B. Management of radiata pine. Inkata Press, 1993.

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Jackson, R. Advertising pick-your-own. Wye College, Farm Business Unit, 1985.

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Klotz, Jennifer-Claire V. Farmer direct marketing bibliography. U.S. Dept. of Agriculture, Marketing and Regulatory Programs, Agricultural Marketing Service, Transportation and Marketing, Wholesale and Alternative Markets, 1998.

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Klotz, Jennifer-Claire V. Farmer direct marketing bibliography. U.S. Dept. of Agriculture, Marketing and Regulatory Programs, Agricultural Marketing Service, Transportation and Marketing, Wholesale and Alternative Markets, 1998.

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AICPA National Marketing Conference (1990 La Jolla, San Diego, Calif.). AICPA National Marketing Conference: Sheraton Grande Torrey Pine, La Jolla, California, June 6-8, 1990. American Institute of Certified Public Accountants, 1990.

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Kotler, Philip. Shui ping ying xiao: Lateral marketing : new techniques for finding breakthrough ideas. Zhong xin chu ban she, 2005.

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1920-, Koch Peter, and Intermountain Research Station (Ogden, Utah), eds. Managing lodgepole pine to yield merchantable thinning products and attain sawtimber rotations. U.S. Dept. of Agriculture, Forest Service, Intermountain Research Station, 1995.

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Cole, Dennis M. Managing lodgepole pine to yield merchantable thinning products and attain sawtimber rotations. U.S. Dept. of Agriculture, Forest Service, Intermountain Research Station, 1995.

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Book chapters on the topic "Pink Marketing"

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Barsch, Sebastian. "Luxus in Pink?" In Public History - Angewandte Geschichte. transcript Verlag, 2021. http://dx.doi.org/10.14361/9783839453582-009.

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Auf theoretischer Ebene geht es zunächst um das Verhältnis von Geschichts- und Kinderkultur am Beispiel von Spielzeug. Das Spielzeug wird auch als Teil der materiellen Kultur betrachtet. Ein besonderes Augenmerk wird auch auf das Gender-Marketing gelegt. Basierend auf diesen theoretischen Grundlagen werden die Ergebnisse eines Forschungsprojekts vorgestellt, in dem Kinder gebeten wurden, eine Spielzeugprinzessin zu entwerfen und ihre Ideen durch lautes Denken zu kommunizieren. Ein Ergebnis ist, dass viele der befragten Kinder in ihren Gedanken zwischen Vergangenheit und Gegenwart unterscheiden
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Stevens, Jennifer L., and Kevin J. Shanahan. "Structured Abstract: Anger, Willingness, or Clueless? Understanding Why Women Pay a Pink Tax on the Products They Consume." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_108.

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Montez de Oca, Jeffrey, and Molly Cotner. "Killing the Football Widow: NFL Marketing Beyond “Pink It & Shrink It”." In New Sporting Femininities. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-72481-2_6.

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Petty, Margaret Maile. "Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s–1950s." In Bright Modernity. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50745-3_8.

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Kim, Summer Hyoyeon, Jonathan M. Beck, Alexander LaBrecque, and Slava Deniskin. "Fostering Customer Adoption of Curbside Pick-up Service: An Abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-24687-6_149.

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Baker, Thomas L., and J. Joesph Cronin. "Increasing the Interfunctional Role of Marketing in Strategic Planning: an Application of the Link Pin Concept." In Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17046-6_48.

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"Marketing Global Kitty." In Pink Globalization. Duke University Press, 2013. http://dx.doi.org/10.1215/9780822395881-003.

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"MARKETING GLOBAL KITTY:." In Pink Globalization. Duke University Press, 2013. http://dx.doi.org/10.2307/j.ctv1131ccn.6.

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"Chapter Two Marketing Global Kitty." In Pink Globalization. Duke University Press, 2020. http://dx.doi.org/10.1515/9780822395881-004.

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Rubio, Antonio Daniel Juan. "Inclusive Education in Early Childhood Education Through Storytelling." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-3707-3.ch006.

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Storytelling is an oral or written narration that brings together a series of important characteristics that are of great help in early childhood education classrooms. Thanks to these stories, values such as sensitivity, companionship, imagination, and respect help to normalise and understand issues that will be dealt with in society in the future. For this reason, this chapter introduces the theme of inclusive education using storytelling, since nowadays all early childhood education classrooms educate children in different physical, mental, and cultural conditions. The objective was to desig
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Conference papers on the topic "Pink Marketing"

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Solomahina, Maria. "Features of the marketing complex in the market of gender-neutral goods and services." In Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a. Academy of Economic Studies, 2025. https://doi.org/10.53486/sstc2024.v1.50.

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Features of the marketing complex in the market of gender-neutral goods and services is important and current topic in the Republic of Moldova, because it refers to discriminatory pricing that inflates the cost of goods marketed to women and it can also apply to the practice of inflating costs for women seeking services. The purpose of this scientific work is to consider the concept of “pink tax”, it’s influence on consumer’s behavior, conducting a special survey in order to find consumers relation towards the topic and drawing up the conclusion.
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Kostić, Silva, and Ana Slavković. "LINGUISTIC FEATURES OF TV COMMERCIALS AND MARKETING STRATEGIES FOR ADDRESSING CONSUMERS." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.2020.175.

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Advertisements are unavoidable and ubiquitous. We encounter them on television and the radio, in newspapers and magazines, on billboards, in public transport vehicles and mailboxes, on mobile phones or on websites we visit on the Internet. The aim of this paper is to examine linguistic features and marketing strategies used by advertisers to attract and hold consumers’ attention, make them remember advertisements and encourage them to buy advertised products. This paper discusses the way advertisers, using the advertising discourse, manipulate consumers’ opinions, beliefs and behaviour. Starti
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Freihat, Sultan. "The Effect of Pink Marketing Mix Components on Women's Purchasing Decisions Through Digital Channels: Amman L'OREAL Cosmetics Market Serves as Proof." In 2024 2nd International Conference on Cyber Resilience (ICCR). IEEE, 2024. http://dx.doi.org/10.1109/iccr61006.2024.10532898.

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Hagar, Kevin, Bruce Young, and Ross Mactaggart. "Integrity Monitoring: Not Just Leak Detection." In 2000 3rd International Pipeline Conference. American Society of Mechanical Engineers, 2000. http://dx.doi.org/10.1115/ipc2000-243.

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There are many uses for a software based, real time leak detection system other than just leak detection. Leak detection systems, based on a real time model, have many uses, including instrument analysis, slack line flow detection, batch, scraper and DRA tracking. Hydraulic profiles, trends and Imbalance Signature Plots provide operational tools to augment SCADA displays. When abnormal imbalance is reported, the operator has tools to pin point the problem. These results can also be made available enterprise-wide for use by higher level processes such as accounting, scheduling, planning, and ma
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Samir Ghowel, Ahmed. "The Concept of Floating Shipyard." In Abu Dhabi International Petroleum Exhibition & Conference. SPE, 2021. http://dx.doi.org/10.2118/207538-ms.

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Abstract Shipyards are known as a land-based facility that ships steer to for docking and repair. This study represents an introductory conceptual study for a new principle of developing a Floating shipyard: changing the phenomena of a fixed site shipyard into a self-propelled floating shipyard. This Floating Shipyard can travel and conduct dry-docking activities at the client's location or even lift the client's vessel and travel to the F-Yard extension, taking advantage of having comprehensive repair or conversion. The arising challenges to this floating shipyard, such as lay-offs, restructu
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