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Journal articles on the topic 'Pink Marketing'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Sultan, Mohammad Said Sultan Freihat Firas Jamil Alotoum Diana "Mohd Adnan" Homsi. "Pink Marketing and Women's Purchasing Decision Making." Multicultural Education 7, no. 6 (2021): 670. https://doi.org/10.5281/zenodo.5048359.

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<em>This study mainly aimed to investigate the impact of pink marketing mix elements on women's purchasing decisions. Two main sources of collecting necessary data for this study have been relied on: Secondary data sources which included, internet, periodicals, references, literature review related to the study, to explain the basic concepts, and identifying the most important studies that dealt with the study subject. Primary data sources included designing a questionnaire to gather data from women who deal with Amman cosmetics market. pink marketing mix elements (pink product, pink price

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Chua, Allaine Bernadette, Alyannah Hidalgo, Joshua James Huyo-a, and Alain Jomarie G. Santos. "Pink Power: The Extent of Awareness, Driving Factors, and Overall Perception of Filipina Youth Consumers in Metro Manila, Philippines on Pink Tax Caused by Pink Marketing Strategy." Journal of Business and Management Studies 4, no. 2 (2022): 277–93. http://dx.doi.org/10.32996/jbms.2022.4.2.22.

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One of the features of pink marketing is the usage of the color pink in women's products. However, this marketing strategy often employs pink tax, an extra amount charged to women's products even though the products are similar or equal in benefit to men's; the only difference is the color. In the Philippines, the pink tax is not yet explored. The study aimed to explore the extent of awareness, driving factors, and overall perception of Filipina youth consumers on pink tax caused by the practice of pink marketing. The study employed a qualitative descriptive research design. Thematic analysis

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Ma, Rui, and Xi Wang. "Beyond gender: The evolving significance of pink in the contemporary marketing." Sustainable Economies 2, no. 3 (2024): 168. http://dx.doi.org/10.62617/se.v2i3.168.

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This study investigates the influence of pink in marketing, focusing on its impact on female consumer behavior, particularly in light of the Barbie movie’s recent popularity. It analyzes the psychological and historical significance of pink, and its economic implications in marketing strategies. This study conducts an in-depth literature review and case study analysis to explore the cultural and psychological significance of the color pink in marketing and its influence on consumer behavior beyond different genders. The originality of this study lies in its multifaceted exploration of the inte

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Tuliao, Danica R., Joshua V. Mariano, Jaime B. Reyes, and Joan Quilang. "PINK TAX AND FEMININE BRANDING: AWARENESS, MOTIVATIONS, AND PERCEPTION OF FILIPINA YOUTH CONSUMERS IN CAUAYAN CITY, ISABELA." SUKISOK 4, no. 1 (2024): 13–23. https://doi.org/10.5281/zenodo.12788505.

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<strong>ABSTRACT</strong> This study investigated the level of awareness, motivating factors, and overall perception of Filipina youth regarding the pink tax, a pricing phenomenon wherein products marketed to women, often using the color pink, were more expensive than comparable men’s products. Despite the prevalence of pink marketing strategies, the pink tax remained underexplored in the Philippines. The study aimed to understand the extent of awareness, driving factors, and overall perception of Filipina youth on the pink tax, as well as the correlations among awareness, driving factor

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Abdo Omar, Harbiyah. "Pink Marketing and Its impact on Customer Delight An Exploratory Study of the Opinions of a Sample of Women Using the French L'Oreal Product." NTU journal for Administrative and Human Sciences (JAHS) 2, no. 1 (2022): 39–58. http://dx.doi.org/10.56286/ntujahs.v2i1.199.

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The current research aims to clarify the impact of pink marketing on customer happiness, and thus the main problem of the research was to explain the role that pink marketing plays in its dimensions in its impact on customer happiness, and what is the strength of the relationship and impact between them?, and a number of hypotheses were formulated that were based on the hypothetical research scheme The most prominent of which was that there is a significant effect of pink marketing on customer happiness, and to reach the desired results, a questionnaire was designed and distributed to a sample

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Aram, Hanna Massoudi. "The Vital Role of Pink Marketing in the Creation of Women Loyalty." International Journal of Social Sciences and Economic Review 2, no. 3 (2020): 28–37. https://doi.org/10.36923/ijsser.v2i3.74.

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Abstract <strong>Purpose of the study:</strong> This study stresses the vital role of pink marketing in the creation of women loyalty. The study revolves around the fundamental question: Does the pink marketing mix of Maybelline New York beauty products have any critical effect on women's loyalty in the Kurdistan Region? <strong>Methodology:</strong> The article applies an analytical-descriptive approach. The data were composed by a questionnaire circulated to 125 women consumers at local shopping malls in Erbil province, Iraq. Statistical tools were used to test and analyze the

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Febriyanti, Diavika, and Wisnu Yuwono. "Pink Tax: As a Form of Gender Identity in International Products?" Jambura Science of Management 5, no. 1 (2023): 40–57. http://dx.doi.org/10.37479/jsm.v5i1.16908.

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Knowledge about the existence of this Pink Tax is still very lacking in Indonesia. The Pink Tax weakens women's purchasing power by forcing them to spend more money on their daily needs, this creates unfair gender-based pricing. This study aims to analyze the effect of gender-based pricing, gender discrimination, gendered product marketing, price discrimination, and willingness to pay Pink Tax. This research method uses a primary data approach that is distributed to 263 people respondents, with the SmartPLS tool. The results of this research conclude that gender-based pricing only has an effec

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العبيدي, ازهار عزيز. "The role of ethical behavior in adopting pink marketing (An exploratory study of the opinions of a sample of workers in a number of large shopping malls in the province of Najaf)." Kufa Journal of Arts 1, no. 31 (2017): 389–430. http://dx.doi.org/10.36317/kaj/2017/v1.i31.6154.

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The current research seeks to explore the nature of the relationship between the two variables of ethical behavior as an independent variable and pink marketing as a dependent variable, in the context of reducing or bridging the knowledge gap between them. This research comes as a result of the spread of the phenomenon of using immoral pink marketing mix based on provoking the innate tendencies of female customers and not providing a special marketing environment for them that takes into account their social and legal rights. The requirements of this research were completed by surveying the op

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Khan, Shehreen Ataur. "Pink and Blue:." Crossings: A Journal of English Studies 8 (August 1, 2017): 120–27. http://dx.doi.org/10.59817/cjes.v8i.135.

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This paper deals with the large scale usage of gender-specific colors in media representation and promotional activities of several products in the consumer world. Irrespective of region and race, the association of the color pink with females and blue with males has become a part of consumer culture worldwide and, consequently,has resulted in a consumerism conditioned by gender. Such a trend is eventually leading to gender stereotypes and sexism among consumers. In this paper, the author gives a brief historical account on gendered consumerism followed by an analysis of the current consumer c

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Howard, Ella. "Pink Truck Ads: Second-Wave Feminism and Gendered Marketing." Journal of Women's History 22, no. 4 (2010): 137–61. http://dx.doi.org/10.1353/jowh.2010.a405413.

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Sihombing, Sarah Melinda, and Nur Aisyah. "The Influence of Consumer Behavior and Marketing Mix Based on Digital Marketing on Purchasing Decisions (Case Study of Shabby Pink Store Consumers in Medan City)." Influence of Consumer Behavior and Marketing Mix Based on Digital Marketing on Purchasing Decisions (Case Study of Shabby Pink Store Consumers in Medan City) 1, Vol. 1 No. 3 (2023): October 2023 (2024): 18. https://doi.org/10.59890/ijma.v1i3.440.

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This study aims to determine "The Influence of Consumer Behavior and Digital Marketing on Purchasing Decisions (Case Study on Shabby Pink Store consumers in Medan City)". Consumer behavior is defined as the dynamics of interaction between influence and awareness of behavior and the environment where humans exchange aspects of life and purchase decisions are actions taken by consumers who want to choose to buy one or more alternative products. This research uses a type of associative quantitative research. The samples in this study are respondents who have purchased products at the Shabby Pink

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Sheehan, Kim Bartel, and Kati Tusinski Berg. "Thinking pink? Consumer reactions to pink ribbons and vague messages in advertising." Journal of Marketing Communications 24, no. 5 (2015): 469–85. http://dx.doi.org/10.1080/13527266.2015.1105280.

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Nascimento, Isaac Marlon Vasconcelos do, Vinícius Érbethe Freitas De Oliveira, and Francisco Franciente Leite Junior. "A comunidade LGBTQI+ como objeto de consumo." Revista Periódicus 1, no. 20 (2024): 308–21. http://dx.doi.org/10.9771/peri.v1i20.38359.

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O presente artigo busca trazer à tona um entendimento a partir de um estudo bibliográfico no que diz respeito à prática do “Pink Marketing” ou “Pink Money” (dinheiro rosa), que é definida segundo Moreschi, Martins e Craveiro (2011) como “dinheiro advindo do mercado gay”, referindo-se ao consumo e à tática comercial como estratégia de marketing para com membros da comunidade LGBTQI+. Este estudo objetiva também relacionar essa prática com os impactos psicossociais para esta população em geral. Para isto, o artigo conta com a colaboração teórica de pesquisadores que tomam o gênero como objeto de

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Murwaningrum, Dyah, and R. Adhitya Indrayuana. "PINK NOISE SEBAGAI GUIDE DALAM MIXING." Sorai: Jurnal Pengkajian dan Penciptaan Musik 16, no. 1 (2023): 45–54. http://dx.doi.org/10.33153/sorai.v16i1.5086.

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Pink noise adalah noise yang memiliki intensitas bunyi sama kuatnya pada tiap oktaf. Populernya pink noise sebagai bunyi yang ramah di telinga manusia juga telah didukung oleh beberapa riset psikologi dan neuroscience. Kecenderungan intensitas bunyi dan frekuensi dalam pink noise searah dengan teori Fletcher Munson yang merupakan kecenderungan dari pendengaran manusia secara umum.Penelitian ini berusaha untuk menginformasikan bahwa pink noise dapat digunakan sebagai pendekatan mixing secara visual, agar mixing menjadi semakin detail dan efisien. Metode yang digunakan pada penelitian ini adalah

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Pache, Gilles. "Progressive rock caught up with mercantile values: the unknown roots of a "quiet revolution"." Technium Social Sciences Journal 31 (May 9, 2022): 654–61. http://dx.doi.org/10.47577/tssj.v31i1.6498.

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The paper focuses on a historical phenomenon that has been little studied: the way in which the music industry, particularly the progressive rock movement that emerged from the counterculture in the 1960s, gradually became subject to the laws of marketing. The roots of this “quiet revolution” are studied starting from the sponsorship negotiated by the Pink Floyd, in 1974, with a famous brand of soft drinks called Gini. The band members agreed that a series of concerts would be partially financed by a multinational company, justifying this choice by the desire to reduce the price of tickets for

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Hess, Alexandra Claudia, and Valentyna Melnyk. "Pink or blue? The impact of gender cues on brand perceptions." European Journal of Marketing 50, no. 9/10 (2016): 1550–74. http://dx.doi.org/10.1108/ejm-11-2014-0723.

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Purpose The purpose of this study is to investigate whether, how and why gender cues influence brand perception and subsequent purchasing behaviour. Design/methodology/approach Across four experimental studies conducted online with either a convenience sample (Studies 1a and 1b) or a representative sample of consumers (Studies 2 and 3), the authors empirically investigate whether gender cues impact brand perception along dimensions of warmth and competence and how other warmth and competence cues in a consumer environment moderate the effect of gender cues on consumer brand perceptions. Findin

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Erly Herlynda, Berliana, and Rezki Aulia Pramudita. "Impact of Price Perceptions, Social Media Marketing and Brand Image on Purchasing Decisions of Pink Flash Cosmetics Makeup Products." IQTISHADequity jurnal MANAJEMEN 6, no. 2 (2024): 141–51. https://doi.org/10.51804/iej.v6i2.16594.

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This study aims to analyze the influence of price perception, social media marketing and brand image on purchasing decisions on Pink Flash brand cosmetic makeup products. Pink Flash is a brand from China that is engaged in makeup and skincare with a price benchmark that is considered quite affordable. This study is quantitative research with a multiple regression analysis method where the data collection technique is by questionnaire method, data analysis software in this study uses SPSS 25 program tools. The results of the study were: (1) price perception had a positive and significant effect

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Kidwell, Roland E. "Pink slips without tears." Academy of Management Perspectives 9, no. 2 (1995): 69–70. http://dx.doi.org/10.5465/ame.1995.9506273277.

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Jo, Hakyung, and Yoonhan Jeon. "Analysis of Idol Marketing Success Factors through Metaverse Platform." Korean Society of Culture and Convergence 44, no. 11 (2022): 147–58. http://dx.doi.org/10.33645/cnc.2022.11.44.11.147.

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This study analyzed the success factors of idol-marketing through the metaverse platform, which has become a new marketing tool in the era of untact(Non-Contact) accelerated by COVID-19. Research was conducted based on the analysis of idol-marketing cases by using the metaverse platform and the analysis of acceptance recognition through literature research. For more in-depth research, the target of the study were limited to the marketing using Zepeto by the K-Pop girl group 'Black Pink'. Result of the analysis was confirmed by the five factors which includes smooth communication, direct experi

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Broderick, Anne, Amandeep Jogi, and Tony Garry. "Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers." Journal of Marketing Management 19, no. 5 (2003): 583–610. http://dx.doi.org/10.1362/026725703322189968.

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Broderick, Anne, Amandeep Jogi, and Tony Garry. "Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers." Journal of Marketing Management 19, no. 5-6 (2003): 583–610. http://dx.doi.org/10.1080/0267257x.2003.9728227.

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Hermawan, Anggi. "Pink Shoes Business Practices." Journal of Comprehensive Science (JCS) 2, no. 2 (2023): 524–31. http://dx.doi.org/10.59188/jcs.v2i2.218.

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Shoes are one of the important needs for all ages where wearing shoes can directly support the performance of our appearance. purchasing decisions including fashion. At present, changes in people's lifestyles are influenced by fashion and this is what makes the industry movement in the fashion sector more consumptive. In the world of fashion, changes for the sake of changes in style occur continuously like shoe models. The city of Kebumen is one of the places that has a great opportunity to build an imported shoe business because shoe stores that sell imported shoes with quality brands are sti

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Alali, Bashaeer Mohammed, Ezzeddine Belgacem Mosbah, and Abda Ali. "Consumer decision-making and segmentation of dates market in Saudi Arabia." Italian Journal of Food Science 35, no. 3 (2023): 141–54. http://dx.doi.org/10.15586/ijfs.v35i3.2314.

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The study aimed to investigate factors influencing purchasing of dates in Saudi Arabia and its market segmentation. Principal components analysis (PCA) and clustering were used on the data obtained by interviewing a sample of 280 people. The main findings indicated two major principal components (PCs) explaining consumer behaviour: marketing accounted for 51.7% of the population’s information and gender and job determine 20.83%. Clustering provided three groups of consumers: (1) poor or unemployed women interested in the lowest price, (2 ) wealthy women interested in marketing motivation and (

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Wang, Shengbin. "The pink tax and gender equality: structural contradictions and institutional reconciliation in socioeconomic systems." Advances in Social Behavior Research 16, no. 4 (2025): 113–17. https://doi.org/10.54254/2753-7102/2025.24280.

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In the post-"She Era" marked by the rising awareness and influence of women, issues surrounding gender equality and female consumption have garnered sustained societal attention. As the economy represents the core of public livelihood, daily consumption constitutes the most direct economic participation for individuals. Numerous female consumers and scholars have observed pervasive and recurring manifestations of the pink tax phenomenon within the current consumer economic system. This study examines the contradictory relationship between the pink tax and gender equality from a macro socio-eco

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Gajanana, T. M., D. Sreenivasa Murthy, M. Sudha, A. K. Saxena, DV Sudhakar Rao, and V. Dakshinamoorthy. "Post harvest loss and marketing of fruits - economic analysis of pink flesh guava in local and distant markets in India." Journal of Horticultural Sciences 14, no. 1 (2019): 1–6. http://dx.doi.org/10.24154/jhs.2019.v14i01.002.

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Guava produced in Bengaluru in Karnataka is also transported to distant markets like Cochin in Kerala and Chennai in Tamil Nadu. An assessment of post harvest loss (PHL) was done in these markets. The main marketing channel followed was:Producer  PHC  Distant Market WS Retailer  ConsumerMarketing practices followed in marketing of pink flesh guava and losses occurring at the wholesale (transit) and retailers’ level (storage) in the distant market - Kerala were studied from wholesalers and retailers. The PHL at the wholesalers’ level was observed to be 3.6 per cent mainly due to pressed and

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Gajanana, T. M., D. Sreenivasa Murthy, M. Sudha, A. K. Saxena, DV Sudhakar Rao, and V. Dakshinamoorthy. "Post harvest loss and marketing of fruits - economic analysis of pink flesh guava in local and distant markets in India." Journal of Horticultural Sciences 14, no. 1 (2019): 1–6. http://dx.doi.org/10.24154/jhs.v14i1.714.

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Guava produced in Bengaluru in Karnataka is also transported to distant markets like Cochin in Kerala and Chennai in Tamil Nadu. An assessment of post harvest loss (PHL) was done in these markets. The main marketing channel followed was:Producer  PHC  Distant Market WS Retailer  ConsumerMarketing practices followed in marketing of pink flesh guava and losses occurring at the wholesale (transit) and retailers’ level (storage) in the distant market - Kerala were studied from wholesalers and retailers. The PHL at the wholesalers’ level was observed to be 3.6 per cent mainly due to pressed and

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Harvey, Jennifer A., and Michal A. Strahilevitz. "The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer." Journal of the American College of Radiology 6, no. 1 (2009): 26–32. http://dx.doi.org/10.1016/j.jacr.2008.07.010.

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Benali, AMINA. "An examination of the rhetoric and “reality” of pink marketing in Islamic society." مجلة الشريعة والاقتصاد 10, no. 2 (2023): 227–44. http://dx.doi.org/10.37138/jceco.v10i2.125.

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هده الورقة البحثية عبارة عن مسح لواقع التسويق الوردي في المجتمعات الإسلامية وكيفية تطبيقه وفقا خصوصية المرأة المسلمة والتزاماتها الدينية، حيث نحاول إبراز خصوصيات هذا المفهوم الجديد و التعرف على عناصر المزيج التسويقي التي يرتكزعليها.نعاجل الموضوع بطريقة وصفية بدءا بتعر يف التسويق الوردي بصفة عامة، المنتوج الوردي، التسعري الوردي، الترويج الوردي والتوزيع الوردي مع التطرق إلى أمثلة حية توسع دائرة الرؤية إلى ممارسات تسويقية موجهة للمرأة المسلمة في مجتمعاتنا، ونخرج بذلك إلى بعض التوصيات الجادة.

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Garca-Estrad, R., J. Siller-Cepeda, M. Bez, M. Muy, and E. Araiza. "Resistance of Tomato Fruit (rin and nor Type) to Postharvest Diseases Depends on Stage of Maturity." HortScience 31, no. 4 (1996): 642c—642. http://dx.doi.org/10.21273/hortsci.31.4.642c.

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On Sinaloa State, tomato growers test new varieties every year looking high yield, better quality and long shelf life. However, few studies are done to know the resistance to postharvest diseases. The objective was to identify postharvest pathogens that infect this new tomato varieties with characteristics rin, nor or normals (BR84, S211, S69, and S121). Fruits in two stages of maturity (pink and red) were harvested and stored under simulated marketing conditions (20°C and 80% RH). Pathogens found were aisled on PDA and identified under microscope. Different chemicals were tested to control pa

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Cuevas, Tomás, Dani Blasco, and Dallen Timothy. "The Pink Store: A unique tourism enterprise at the US-Mexico border." European Journal of Tourism Research 13 (July 1, 2016): 123–31. http://dx.doi.org/10.54055/ejtr.v13i.235.

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This case study examines the unique situation of the Pink Store in Palomas, Chihuahua, Mexico, a small town and crossing point on the US-Mexico frontier. This case is unique and interesting because of how managers have recognised the value of the international border and capitalised on it as a positive experience for day-trippers from the United States. Consequently, they developed certain practices that have positioned the store as a well-recognised icon in the larger region, allowing them to take advantage of the border and the commercial opportunities it creates. The management actions are

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Khanom, Afruza. "The Dark Triad and Sensory Marketing:." Crossings: A Journal of English Studies 13, no. 2 (2022): 54–65. http://dx.doi.org/10.59817/cjes.v13i2.448.

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With the commodification of the body image in modern day media and advertising, marketing of the self to gain power over one’s surroundings has become a commonplace phenomenon. Well-adapted individuals are seen to manifest a perfect body image of themselves that give them the power to influence the behavior and decisions of others. From a psychological perspective, this propensity of self-glorification through sensory marketing reveals a narcissistic strain of manipulative behavior which embodies characteristics of “the dark triad.” But for manipulation to occur, the victim must be willing for

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Chu, Liwei, Qianhui Du, Aizhen Li, et al. "Integrative Transcriptomic and Metabolomic Analyses of the Mechanism of Anthocyanin Accumulation and Fruit Coloring in Three Blueberry Varieties of Different Colors." Horticulturae 10, no. 1 (2024): 105. http://dx.doi.org/10.3390/horticulturae10010105.

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Blueberries are recognized worldwide as one of the most important healthy foods due to their anthocyanins, which have special antioxidant properties. They have become a highly produced and valuable fruit crop. Most blueberry varieties are rich in anthocyanins, which impart a beautiful blue color; however, there are currently several blueberry varieties with different colors worldwide, and these special-colored varieties are the key to analyzing the coloring mechanism of blueberry fruit. Fruit color could be seen as an important nutritional quality trait in terms of marketing. In this study, a

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Barth, GE, NA Maier, JS Cecil, WL Chyvl, and MN Bartetzko. "Yield and seasonal growth flushing of Protea 'Pink Ice' and Leucadendron 'Silvan Red' in South Australia." Australian Journal of Experimental Agriculture 36, no. 7 (1996): 869. http://dx.doi.org/10.1071/ea9960869.

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Data on yield and growth flushing of 2 protea varieties were collected at commercial sites in South Australia over 3 years. Mean (� s.e.) yield of Protea 'Pink Ice' in terms of marketable stems averaged 63 (�) stems/plant on a highly fertile soil to 39 (�1) stemslplant on an infertile site. On the same sites, Leucadendron 'Silvan Red' yielded means (�se.) of 314 (�13) and 219 (�5) marketable stems/plant. Data are presented in marketing classes based on stem length. Monthly increases in stem length and diameter were used to determine seasonal growth flushing patterns in the 2 cultivars. Pink Ic

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Souza, Andrew Pereira da Silva, Lourival Teixeira De Assunção Filho, and Jesana Batista Pereira. "“QUEM LACRA, LUCRA?” - AMPLIAÇÃO DAS VOZES LGBTQIA+ NA PUBLICIDADE: ANÁLISE CRÍTICA E DESAFIOS." Revista Contemporânea 4, no. 1 (2024): 3338–58. http://dx.doi.org/10.56083/rcv4n1-188.

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O artigo busca analisar a representação LGBTQIA+ na publicidade, avaliando-se a inclusão é autêntica ou motivada principalmente pelo “Pink Money”. Visa examinar as motivações por trás da inclusão de pessoas LGBTQIA+ nas campanhas publicitárias. A análise é crítica e reflexiva, explorando a transformação do marketing tradicional para o digital, a exclusão social na publicidade, a inclusão de casais LGBTQIA+, o fenômeno do “pink money”, a apropriação comercial e desafios associados, bem como a busca por representação autêntica. A abordagem é qualitativa, utilizando a análise de conteúdo para exa

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Ester, Monica, and Anna Amalyah Agus. "Pengaruh Fashion Influencer Terhadap Warna Busana Generasi Z." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 1 (2023): 1487–509. http://dx.doi.org/10.31539/costing.v7i1.6724.

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Color selection is an important aspect when it comes to purchasing clothes, but there are not many studies linking color in fashion and marketing science. This study analyzes the influencer's attributes on the perceived character of followers so the creation of perceived customer value is established to find purchase intentions, and clothing color preferences in Indonesianâ€™s Generation Z. With a sample size of 388 respondents, the researchers utilized a quantitative descriptive strategy to gather primary data by having survey participants fill out questionnaires. The Structural Equation Mode

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Lee, Woo-Young, Kyungun Kim, Robert Slana, Choonghoon Lim, and Youngjin Hur. "Pink Matters: Impact Of Cause-related Marketing Campaign On Intentions To Test Breast Cancer." Medicine & Science in Sports & Exercise 52, no. 7S (2020): 484. http://dx.doi.org/10.1249/01.mss.0000679184.36140.00.

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Brenner, Barbara A. "Re: “The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer”." Journal of the American College of Radiology 6, no. 3 (2009): 215. http://dx.doi.org/10.1016/j.jacr.2009.01.007.

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Gabr, Taha. "The Impact of Pink Marketing on Egyptian Women's Buying Behavior in the Hospitality Industry." International Journal of Tourism, Archaeology and Hospitality 4, no. 1 (2024): 147–63. http://dx.doi.org/10.21608/ijtah.2024.254279.1110.

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Sugeng Ariyadi, Faisal Nuryawan, and Evangs Mailoa. "ANALISIS POLA MINAT KONSUMEN DENGAN ALGORITMA APRIORI." JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI 15, no. 2 (2024): 269–76. https://doi.org/10.51903/jtikp.v15i2.873.

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Gunthem Coffee is a cafe located in Semarang as well as a foodtruck when there is an event. Gunthem Coffee provides 20 coffee menus. The large number of coffee menus that spoil consumers, Gunthem Coffee decided to make policies for marketing strategies. Based on the problems experienced by Gunthem Coffee, it is necessary to conduct research on consumer interest patterns so that it will benefit both Gunthem Coffee and consumers. This research uses the a priori algorithm based on field data that can be calculated objectively. The results obtained from the apriori algorithm calculation are to get

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Tilburg, Miriam, Theo Lieven, Andreas Herrmann, and Claudia Townsend. "Beyond “Pink It and Shrink It” Perceived Product Gender, Aesthetics, and Product Evaluation." Psychology & Marketing 32, no. 4 (2015): 422–37. http://dx.doi.org/10.1002/mar.20789.

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Meena, Suman. "Pink Tax; Women’s Tax for Being a Woman!" Integrated Journal for Research in Arts and Humanities 5, no. 3 (2025): 271–75. https://doi.org/10.55544/ijrah.5.3.30.

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This article based on current scenario of differential behaviour with consumer’s based on their gender identity as hidden charges of belonging to that gender. I tried to divide my article into in first part in tries to introduce my topic by giving definition and evolution of the taxation system by the state authority to the other’s (market holders) with this I try to analysis how it impacts our public life. After this in second part I tries to explain the types of gender based hidden taxation manipulative tactics like gender marketing, brand value, VAT as sales tax or luxury or premium tax fro

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Lane, Nikala. "Female Employment in Sales Organisations: Learning to Manage the 'Pink Collar' Army." Journal of Marketing Management 16, no. 4 (2000): 393–416. http://dx.doi.org/10.1362/026725700784772916.

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Rączka-Chodykin, Agata. "„Podatek od bycia kobietą?”, czyli tak zwane podatki: różowy i od tamponów. Analiza porównawcza stanu faktycznego w Polsce i Stanach Zjednoczonych." Zoon Politikon, no. 15 (May 8, 2024): 1–19. http://dx.doi.org/10.4467/2543408xzop.24.001.19673.

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This article presents the problem of price discrimination resulting from different taxation of hygiene products intended exclusively for use by menstruating people. The analysis includes a comparison of the actual situation in Poland and the United States in terms of taxation of peri-menstrual hygiene products, such as tampons, sanitary pads, pads, as well as basic hygiene products. The article raises the issue of the existence of the "Pink Tax" in Poland and its connection with gender marketing, i.e. the use of gender differences to direct products to specific target groups.

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Chandra Sarkar, Bidhan. "Antioxidant Phytochemicals Extract from L. speciosa Leaves for the Prevention and Treatment of Type 2 Diabetes Mellitus and Cardiovascular Diseases." Food Science and Nutrition 8, no. 3 (2022): 1–8. http://dx.doi.org/10.24966/fsn-1076/100142.

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Yan, Jiaqi. "Exploring the strategies and benefits of integrating fashion brands with tourism by analyzing the Valentino Pink PP campaign in Anaya." Transactions on Economics, Business and Management Research 13 (November 18, 2024): 324–31. https://doi.org/10.62051/db1dq083.

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Using Valentino's “Pink PP” campaign in Anaya as a starting point, this study explores the strategies and benefits of integrating tourism and fashion brands. Through a comprehensive analysis of social media data, tourism statistics, and brand marketing reports, this study finds that brand linkage strategies can effectively increase brand awareness and destination attractiveness, social media communication and word-of-mouth effects play an important role in promoting brand development and tourism prosperity, and immersive experiences can enhance the emotional connection between consumers and br

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Espinoza, Armando, and Carlos A. Piña-García. "Propaganda and Manipulation in Mexico: A Programmed, Coordinated and Manipulative “Pink” Campaign." Journalism and Media 4, no. 2 (2023): 578–98. http://dx.doi.org/10.3390/journalmedia4020037.

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Thanks to digital media communication, customers can receive targeted communications. Political actors increasingly engage in political marketing on social media in order to strengthen and propagate propaganda. There is enough evidence of a coordinated effort to spread official propaganda and imitate digital support with the aim of influencing and manipulating social media users, as well as the public opinion, primarily through official Twitter accounts and influencers on TikTok, using the Salario Rosa (Pink Salary) social program as cover. Through data mining and visualization tools, we gathe

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Oleg Shevtsov. "PINK-PANTSUITED ELDERLY LADY FLIES IN." Current Digest of the Russian Press, The 74, no. 031-032 (2022): 18. http://dx.doi.org/10.21557/dsp.80295614.

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Guéguen, Nicolas, Céline Jacob, and Virginie Charles-Sire. "Helping with All Your Heart: The Effect of Cardioids Cue on Compliance to a Request for Humanitarian Aid." Social Marketing Quarterly 17, no. 4 (2011): 2–11. http://dx.doi.org/10.1080/15245004.2011.620683.

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Some studies have shown that figurative cues, presented in the immediate environment of an individual, can affect his or her later behavior. This effect was applied in a fundraising context. In 12 bakeries, a pink opaque donation box was placed near the cash register with a message soliciting donations for a humanitarian project. The moneybox had a cardioids (heart-like) shape, a round shape, or a square shape. Results showed that more donations were found with the moneybox with the cardioids shape. The spreading activation theory is used to explain these results.

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Olejarski, Amanda M., and Kathryn Webb Farley. "The Little Blue Pill That Killed the Little Pink House." Administration & Society 47, no. 4 (2013): 369–92. http://dx.doi.org/10.1177/0095399712473999.

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Cerrado, Jessrell Elaine, Jhian Carl Arquileta, John Mark Barsaga, et al. "PINK DOESN'T MEAN WEAK: UNVEILING THE TRIUMPHS AND CHALLENGES OF WOMEN ENTREPRENEURS IN BALAYAN, BATANGAS." GUILD OF EDUCATORS IN TESOL INTERNATIONAL RESEARCH JOURNAL 2, no. 2 (2024): 126–48. https://doi.org/10.5281/zenodo.12082805.

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The world of entrepreneurship has historically been linked with taking risks and the potential for significant rewards. However, there persists a notable gender imbalance in the entrepreneurial landscape, wherein women entrepreneurs remain a minority. Women navigating the entrepreneurial path encounter distinct challenges, setting their experiences apart from their male counterparts. In Balayan, Batangas, despite strides towards gender equality, women entrepreneurs continue to face challenges in the entrepreneurial landscape. This qualitative study delves into the experiences of 10 successful

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