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Dissertations / Theses on the topic 'Place branding'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Afandiyeva, Jamila. "Place brand building in Baku : Place branding." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37268.

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Purpose The aim of this study is to explore if there is a gap between brand identity and brand image in the city of Baku. Background Having a strong city brand based on the positive perceptions from both internal and external stakeholders’ point of view is very important in today’s world of globalization when cities have to constantly compete for the share of tourists, investors etc. Therefore, in terms of the thesis we aspire to investigate if Baku has been successful to build a strong brand identity and whether the brand image mirrors it from the Swedish people’s perception. Method The

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Choi, Jungmin, and Jesper Persson. "Place Branding Strategies for Alvesta Municipality." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2279.

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<p>Thesis Purpose: The purpose of this study is to develop an increased knowledge of place branding, study the perception of inhabitants’ regarding Alvesta as a place and to explore an extended relationship between Alvesta and Växjö municipality.</p><p>Methodology: The methodology of the study is conducted with qualitative and quantitative approach. There were two interviews in Alvesta and Växjö municipality office. A total number of 216 questionnaires were gathered in three urban areas in Alvesta municipality.</p><p>Theoretical Framework: For this study place branding theory has been used as

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Lucarelli, Andrea. "The Political Dimension of Place Branding." Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-123689.

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Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. In this regard, by performing an analysis that helps unpack the multiple characters and impacts of political structures and processes in relation to place branding

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Drugan, Gerard Anthony. "The development of an analytical framework for the measurement of city brands." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/the-development-of-an-analytical-framework-for-the-measurement-of-city-brands(0532263f-0794-437c-82a1-82998b1d014c).html.

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This study investigates the potential to develop an analytical framework for the measurement of city brands. The research objectives are: (1) to identify any city brand attribute dimensions; (2) to develop a research framework to investigate the city branding related attributes that impact on city branding; (3) to develop a research process to identify additional attributes or variables that have not been recognised as components of city branding in related literature; (4) to develop a city brand measurement tool; and (5) to refine a city brand measurement tool using a case study approach. The

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Karanikas, Lina, and Torun Öhman. "The Store - The Physical Place of Branding." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8815.

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<p>Abstract</p><p>The market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. These attributes are included in the abstract concept of a brand. A brand is an essential medium of communication to the customers, transmitting the special characteristics which will differentiate the product or the service from others. The stores are the actual spot where

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Duarte, Marisa Maria Farinha. "City branding : cidade de Fátima." Master's thesis, FEUC, 2014. http://hdl.handle.net/10316/27609.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>O crescimento da atividade turística veio impulsionar e alterar a forma como percecionamos os destinos. A globalização, despertou nas pessoas o desejo de conhecer o mundo, de viajar, de experienciar tudo aquilo, que hoje conhecem graças aos avanços tecnológicos. Os destinos, as cidades, os países já não são só meros lugares de residência, são agora encarados como produtos, com características semelhantes aos demais produtos, assim, a

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Ruzinskaite, Jolanta. "Place branding : the need for an evaluative framework." Thesis, University of Huddersfield, 2015. http://eprints.hud.ac.uk/id/eprint/25502/.

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This research investigation is focused on place branding. The popularity of location branding has grown significantly recently. Attributes such as the possibility to inform the world about the place, differentiate it, update its outdated image, promote the place and increase its attractiveness as well as competitiveness, etc. contributed to the raising interest in this phenomenon and has increased its application in practice. As a result of this, there is a lot of literature on the subject (Haninson, 2001, 2004; Rainisto, 2003; Trueman et al., 2004; Moilanen and Rainisto, 2009, etc.). Notwiths

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Martínez, Climent Rocío. "Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21157.

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This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. To that end, essential theoretical concepts in order to understand the research approach and methods

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Malmback, Jonna. "Uppsala - Sveriges bästa cykelstad : Länken mellan identiteten som cykelstad och varumärket cykelstaden." Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-376438.

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Många städer försöker utmärka sig på den globala världsmarknaden genom att skapa varumärken för sin stad, så kallade city- och place branding, som översätts till marknadsföring på svenska. Dessa begrepp har fått relativt lite plats inom forskningen, vilket har resulterat i att konsekvenserna av att använda sig av city- och place branding är tämligen okända. Trots att begreppen är outforskade, finns ett fåtal teorier kring kopplingen mellan den identitet som finns på platsen med det brand, som översätts till varumärke på svenska, som skapats för platsen. Syftet med denna uppsats är att studera

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Ingelström, Filip, and Karin Frändberg. "Branding Nyköping : A Qualitative Study on the Integration of Place Branding, Multiple Stakeholders and Infrastructure." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76700.

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Place branding has in previous research been studied mostly from the perspective of an individual stakeholder, for example the tourism sector or the state authority. Furthermore, there is a limited amount of prior studies concerning the potential effect infrastructure improvements have on place branding. This thesis aims to address these research gaps and make a theoretical contribution to research on place branding. The purpose of this thesis is to develop a deeper understanding about how different stakeholders perceive the place brand identity of Nyköping as well as how they collaborate with

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Enhamn, Isac, and Markus Berg. "Destination HV71 : En kvalitativ studie i co-branding & place branding med Jönköpings kommun, Destination Jönköping och HV71." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29477.

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För en stad är det viktigt att sticka ut, att göra sig hörd bland andra städer som konkurrerar om besöksnäring och nya invånare. Hur kan en medelstor stad sticka ut från mängden? Kanske genom att marknadsföra sig tillsammans med en idrottsförening. Studien undersöker hur en stad tillsammans med det lokala elitishockeylaget och destinationsbolaget arbetar för att skapa en positiv bild av staden. Tidigare forskning har fokuserat på hur städer arbetat med stora mästerskap, såsom Olympiska spelen och världsmästerskap. Ingen relevant forskning som vi har tagit del av har behandlat samarbetet mellan

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Lind, Johan, Hannes Danielsson, and Nelli Avagjan. "The death of the city centers : A qualitative study of the use to brand city centers." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44723.

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Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. Place branding theories have mainly focused on branding tourismdestinations, countries, cities and places and not on branding city centers. This study aims to explore the place branding components that are essential when branding city centers and create an adapted model for city centers.Purpose:The purpose is to explore how the place branding components c

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Göransson, Lisa, and Erika Jansson. "Hur uppfattar studenterna staden? : En studie om betydelsefulla faktorer för stadens image ur studentperspektiv." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-22175.

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Title: Which is the student´s perception of the city? Aim: The aim is to describe and analyze how students perceive a city's image and the factors that characterize the city's place brand. The subsidiary aim is to observe the impact of the city's image has to attract students for residence. The research questions are: 1. What factors do students perceive as characteristic for the city's image? 2. What impact has the factors on students' choice of residence? 3. How do the students’ perceptions differ? Method: Data for the study were collected through preliminary study, an interview with the cit

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Magagnoli, Matilde. "Design and city branding." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/20133.

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Dissertação de Mestrado em Design, com a especialização em Design de Comunicação apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.<br>A disciplina do place branding cresceu em popularidade nas últimas décadas, tornando-se numa área de interesse para muitas cidades por todo o mundo. Levar a cabo uma intervenção de city branding implica um esforço a vários níveis para a administração da cidade, cujo objetivo é capturar a essência da cidade através do envolvimento direto dos cidadãos, definir a reputação e desenvolver um conjunto estratégico

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Hjelte, Emelie. "Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring." Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647.

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Today more people choose to travel, both for business and leisure, which have resulted in that tourism gradually are considered to be an important industry for different places. The increased possibility to travel and globalization is the main reason why destinations more often tend to use place branding and place marketing as a strategy to differentiate themselves against their competitors. This paper aims to study the phenomenon place marketing from a producer perspective on the destination High Coast, Sweden. Interviews was conducted with both the destination-organization and various touris

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Maheshwari, Vishwas. "Interpreting place branding and its significance in sustainable development." Thesis, University of Liverpool, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533972.

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Björner, Emma. "Imagineering Place : The Branding of Five Chinese Mega-Cities." Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-141849.

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Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. Chinese cities have, over the past decades, increasingly engaged in branding activities, and even taken the role of spearheads for China in its positioning in the global economy, seen for example in the organization o

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Wilbraham, Rebecca. "Place branding and urban development : a comparative international study." Thesis, University of Newcastle upon Tyne, 2017. http://hdl.handle.net/10443/3781.

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The place branding field is typified by limited theoretical development, to ensure a robust theoretical basis for this study a discursive institutionalist approach has been employed leading to an investigation of place branding defined by the relationship between institutions and narrative. NewcastleGateshead was the core case for this study enabling a close investigation of the construction of a place branding campaign as it happened. This city also formed the basis for the selection of four subsidiary case studies: Leipzig, Malmö, Manchester and Torino. This comparative analysis can claim t

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Krochta, Carrie Ann. "Layers of Branding: City and Arts Organization Branding in Columbus, Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345471017.

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Malmgren, Jennifer, Sylvendahl Felicia Norman, and Anna Wessman. "City Branding : - What do you expect?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53563.

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Background: It has become easy for tourists to visit different countries and cities for vacation due to the globalized world one live in today. Because of the consumers desire to travel and the tough competition among cities, emphasis have been put on city branding with the aim of making a consumer chose a specific city to visit instead of competing ones. In order to create a strong city brand it is important to look at the tourists’ expectations of a city, to get an understanding of what is expected from the consumer and what a city brand should work on in order to get satisfied visitors. Pur

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Aarnio, Jenny, and Ida Erlandsson. "Kalmar - ett platsvarumärke i skuggan av Öland och Glasriket : En studie om destinationsutveckling." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20886.

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Turismen i Kalmar har ökat de senaste åren, men hamnar till synes i skymundan av Öland och Glasriket. Hur får man besökare att få upp ögonen för Kalmar som primära resmålet och hur får man dem att stanna? Vi har i denna uppsats intresserat oss för att ta reda på hur ett starkt platsvarumärke skapas och vad som således krävs för att bli en framgångsrik destination, samt hur man kan använda sig av platsmarknadsföring för att nå ut med platsvarumärket till potentiella målgrupper.

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Vieira, Inês Isabel das Neves. "O desenvolvimento da Nazaré através do marketing territorial e do branding." Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/28512.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>O Marketing Territorial é considerado um instrumento estratégico, cuja principal finalidade é melhorar a competitividade e o desenvolvimento do território, através da sua promoção e comunicação. Este instrumento estratégico pretende desenvolver um território, garantindo-lhe uma nova imagem, mantendo características de valor e “apagando” velhos conceitos ou preconceitos que possam existir por parte tanto dos residentes como dos visitantes (

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Kroger, Hanne. "The role of sustainability in enhancing place performance through an identity-based approach to place branding." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/5223.

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Preventing the environmental impacts of economic growth is an important goal in today’s marketplace. This concern for a sustainable future incentivises marketing based around sustainability. The food and beverage industry had its fair share of criticism as its production uses more natural resources than most industries. One industry that has been ahead of other food processors in adopting environmental practices is the wine industry. The close relationship between wine and places is undisputable and so strong that people frequently visit places of wine production in the form of wine tourism co

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Myungseop, Lee. "The evolution of place marketing : focusing on Korean place marketing and its changing political context." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4061.

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Over the last three decades, within the context of globalisation and intensified inter-urban competition, we have observed the growing use of market-centred strategy such as ‘marketing or branding places’. Despite the worsening of the economic situation since the 2008 global financial crisis, the overall trend of expansion of place marketing based on marketing science keeps going further in many cities in South Korea. Why does this phenomenon happen? How can we interpret it at this time? What does this mean for the cities and their residents? In order to answer these questions, this thesis att

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Lionikaitė, Jūratė. "Modelling of Internal Country Branding." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2013~D_20140114_101807-37096.

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In the presence of globalization countries increasingly implement various initiatives associated to branding to effectively compete in the global market of capital, labour and knowledge. Most of these initiatives are focused on external markets – they are designed to attract foreign investors, tourists, talented people, etc. However, scientists increasingly emphasize the internal audiences’ importance, efforts to involve internal audiences in the process of country branding has recently emerged also in practice. Nevertheless, it was noted that the concept of internal country branding has not y

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Lindgren, Nikki, and Claes Lindgren. "Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9891.

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ABSTRACT Authors: Nikki Lindgren and Claes Lindgren Professor: Stig Sörling Title: Marketing’s Evolution as an Economic Development Strategy: A Washington County, Utah Case Study Background: Economic development has been a priority of areas for some time. In the mid-1980s, economic policies and marketing practices joined forces. During this time, cities, regions, states and countries began a clear shift from narrow economic development views to a broader set

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Moilanen, Teemu. "Network brand management : study of competencies of place branding ski destinations /." Helsinki : Helsinki School of Economics, 2008. http://www.gbv.de/dms/zbw/561191824.pdf.

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Andersson, Ida. "Geographies of Place Branding : Researching through small and medium sized cities." Doctoral thesis, Stockholms universitet, Kulturgeografiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-115638.

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Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. The present thesis aims to study place branding from a geographical perspective. It starts with debates theoretical and empirical understandings of place branding; what it is and how it is affecting the places where it is introduced. The thesis develops and argues for a perspective of territoriality and relati

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Berlenga, Ana Inês da Silva. "Employer Branding: What Makes a Firm a Desirable Place to Work." Master's thesis, Instituto Superior de Economia e Gestão, 2010. http://hdl.handle.net/10400.5/2218.

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Mestrado em Gestão/MBA<br>A new concerning is coming to human resource management: the way organizational branding can influence human resources to applied and be committed to enterprises. This application of branding to human resource management has been designate as "employer branding." In the present exploratory study the major objective is to understand the role of organizational reputation, organizational personality and tangible organizational attributes and manager's perception of enterprise attractiveness and commitment. Using an online survey on a 214 sample of Portuguese managers, th

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Rocha, Ruben Nave. "Processo integrado de place branding: : o caso da cidade de Lisboa." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12701.

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Mestrado em Marketing<br>O place branding é um conceito bastante recente na área do marketing e, apesar do crescente número de publicações ainda procura uma definição e modelo de aplicação consensual. Devido à complexidade dos locais, considerando as várias dimensões e os mais variados stakeholders envolvidos torna-se uma tarefa difícil definir uma estratégia de marketing e branding para os mesmos. Como tal, o presente trabalho aborda a evolução do conceito e um conjunto de dimensões sugeridas por Kavaratzis (2009), sobre as quais os gestores das cidades devem agir, servindo também de comparaç

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Pereira, Brando Albino Sara. "Tourism in university cities : the role of universities in place branding." Thesis, University of Exeter, 2015. http://hdl.handle.net/10871/21034.

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As the reorganization of Higher Education has paralleled that of the welfare-state downsizing, Universities have been challenged by governments to handle to market engagement a key social value. Beyond teaching and research, the emergence of a third mission related to science outreach, cultural/educational tourism activities appeared as an opportunity for Universities to increase revenues. Tourism in university heritage sites became not only a tool for university marketing and enhancement of corporate branding, but also contributed to brand host cities as student destinations (Pawlowska & Roge

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Höijertz, David. "Place branding strategies and urban transformation in ’emerging world class’ cities." Thesis, KTH, Urbana och regionala studier, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-142365.

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Countries in the Persian Gulf and Pacific Asia have in a short time transformed themselves into economic powerhouses. The urban environment in these countries has been highly impacted by a tremendous economic growth and an emphasis on megaprojects containing modernistic urban design as well as the hosting of prestigious events. This has evidently been a part of well-defined strategies in order to maintain growth and to secure future development. Although same or at least similar strategies are used by many ‘emerging world class’ cities, they act in very different environments and with differen

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Bell, Fraser. "Beyond place branding? : the emergence of place reputation : a comparative study of Newcastle, Gateshead, Hull and Bristol." Thesis, University of Newcastle upon Tyne, 2016. http://hdl.handle.net/10443/3509.

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While it has become widespread in an international context, place branding has reached an impasse in theory and policy alike as several weaknesses have been uncovered: i) places are too complicated to be branded; ii) place brands have lacked breadth in terms of their application; iii) place brands have proved homogenous and indistinctive and; iv) the outcomes and impacts of place brands have proved difficult to measure. This project examines the proposition that the conceptualisation of place branding can be repositioned as part of a more comprehensive and rounded notion of place reputation. A

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Nyqvist, Dowding Bonnie, and Linn Karlsson. "Re-branding Arvika: Evenemanget Arvika hamnfest och dess betydelse för Arvikas identitet." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36898.

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Kenyon, James A. "An evaluation of the image impact of hosting the 2012 Summer Olympic Games for the city of London." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13592.

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Contemporarily, the hosting of mega-events (MEs) is one of several strategies used by cities and governments to bring about improvements in a place s image and recognition. While London, host of the 2012 Olympic Games, is already considered to be a leading global city (e.g. Anholt & GfK Roper, 2011), the potential image benefits to be accrued from hosting the Games may in fact impact more upon internal, domestic perceptions rather than on external, international perceptions (Anholt, Oon, Masure et al., 2008). A key objective, therefore, for those involved in the development and delivery of the

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Lagerman, Julia. "Queering Space in a Place Within a Place? : Geographical Imaginations of Swedish Pride Festivals." Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-354148.

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I have used Massey’s (1995) concept of Geographical Imaginations together with Ahmed’s (2006) Queer Phenomenology to research the different meanings attached to Pride festivals in Stockholm and Gothenburg. In this thesis, Pride is defined as a contested place, which is held in places. To research perceptions of Pride and its hosting cities, I have interviewed people with experiences from the Pride festivals and city council employees involved with them. I have also analysed communication and marketing material related to Pride and LGBTQ tourism in Stockholm and Gothenburg. The interviews and t

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Gunvaldsson, Maria, and Alexandra Jaccopucci. "Varumärket Sverige : En fallstudie om hur VisitSweden arbetar med varumärket Sverige mot internationella turister." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18404.

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Syftet med denna fallstudie är att undersöka på vilket sätt VisitSweden arbetar med Sveriges varumärke mot internationella turister och besökare, samt hur de samarbetar med besöksnäringen för att stärka varumärket Sverige. Metodmässigt har vi genomfört en fallstudie på VisitSweden vars uppdrag är att marknadsföra Sverige till internationella turister och besökare. Vi har genomfört kvalitativa intervjuer med marknadschefen på VisitSweden och aktörer i besöksnäringen. Fallstudien visar att VisitSweden i samarbete med NSU (Nämnden för Sverigefrämjande i Utlandet) arbetar med en strategi för Nat

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Eggeling, Kristin Anabel. "Brand new world : the politics of state-branding in Kazakhstan and Qatar." Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/16789.

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This thesis explores the political use of branding in international relations by focusing on the branding exercises of the Republic of Kazakhstan and the State of Qatar over the last two decades. In most of the existing literature, branding is theorised as a representational and instrumental practice that is strategically used to increase a country's competitive edge. Adopting a critical constructivist lens to the study of International Relations (IR), this thesis challenges this reading and argues instead that branding is a productive and inherently political practice that (re)produces domina

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Øiestad, Johanne, and Daniel Nordqvist. "Hur skapas ett varumärke som alla och ingen äger? : En studie av hur uppkomsten av ett platsvarumärke går till." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-13459.

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Syfte – Vårt syfte är att skapa en förståelse för hur professionella konsultföretags varumärkesprocesser går till, när de jobbar för att skapa en attraktiv image för potentiella besökare på platser och destinationer. Vi har vidare undersökt vad konsulterna anser vara viktigt i platsvarumärkesprocessen. Metod – Studien har haft en kvalitativ metod, med en induktiv förklarings- och förståelseansats. Vi har genomfört öppet riktade intervjuer med sex platsvarumärkeskonsulter där respondenterna fick svara fritt utifrån en bred fråga. Teori – Teorikapitlet grundar sig på en modell framtagen av Moila

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Gouveia, Hermano. "Das Beiras para o Centro : a imagem da região Centro junto dos seus habitantes." Master's thesis, Instituto Português de Administração de Marketing, 2012. http://hdl.handle.net/10400.26/6787.

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A utilização do marketing como estratégia de gestão e promoção territorial pode ser uma mais valia para os locais aumentarem a sua competitividade e atractividade. A marca de um local é cada vez mais considerada como um activo importante no seu desenvolvimento e uma ferramenta fundamental para que os lugares (comunidades, cidades, regiões ou países) se distingam e melhorem o seu posicionamento. A Região Centro é uma criação administrativa recente que aglutina, em grande parte, as antigas regiões das Beiras. O principal objectivo desta investigação consistiu no desenvolvimento do conhecimento

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Skinner, Heather. "Conceptualising the relationship betwen nationhood, national and clutural identity, and place branding." Thesis, University of South Wales, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.528225.

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Shoaib, Turki Mohammed. "Place branding in a globalizing Middle East : new cities in Saudi Arabia." Thesis, Oxford Brookes University, 2017. https://radar.brookes.ac.uk/radar/items/88098f91-21f6-46a7-9b7a-a271a34f8cd5/1/.

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The study explores the development and branding of a new city in Saudi Arabia. As place branding theory is geared towards existing places, it does not take into account newly developed cities. Here place branding takes on a new significance. How do we develop a brand for a city that does not yet exist? Who are the actors involved and how do they influence the process? The study uses thematic discourse analysis to investigate the interplay between actors and place brand development in King Abdullah Economic City (KAEC) in Saudi Arabia for two separate branding scenarios; holistic and investment

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Streegan, Nicole M. "Planning Sacramento's Cleantech Zone: A Case of Policy, Practice, and Place Branding." DigitalCommons@CalPoly, 2013. https://digitalcommons.calpoly.edu/theses/1066.

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Clean technologies that create a positive impact on global climate change are developed in cities and regions throughout the United States. The City of Sacramento aims to capitalize on this market trend by building partnerships between regional actors such as universities and venture capital groups, as well as identify land, and subsequently specific land uses and development guidance, to support growth in this industry. This research paper uses the single case study methodology to identify the major dynamics working to build and sustain Sacramento’s Cleantech Zone, as well as their relationsh

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Svensson, Einar, and Philip Hagne. "KOMMUN-IKATIONEN : En studie om kommuners externa kommunikation och varumärke." Thesis, Uppsala universitet, Institutionen för informatik och media, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-218078.

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Abstract Title: External communication and brand strategies in Swedish municipalities  Author: Philip Hagne & Einar Svensson  Tutor: Jessica Gustafsson  Purpose: The aim of this thesis was to study and obtain greater understanding on how Swedish municipalities use external communication and branding strategies to gain and attract more residents. The key questions to be answered in this thesis were: What does the external communication look like in the selected municipalities? Are the selected municipalities trying to establish their own brand? What does the work on creating the brand look

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Aronsson, Cecilia, Sara Rudenstam, and Sofia Ödeen. "Produktutveckling i stadens tjänst : en explorativ studie om design av souvenirer." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21402.

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It is increasingly important for cities to attract visitors, potential new residents and businesses. Jönköping is one of the cities working with place marketing, a strategy that intends to mediate a positive image of the city, in order to accomplish just that. People often have a need to preserve the memory of a trip into something tangible. Anyone visiting Jönköping encounters a souvenir choice, much like the one in many other cities. Linked to the idea of positive place marketing, our work aims to investigate how we as product developers can create a product that en¬hances the image of Jönkö

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Hallberg, Linda, and Josefine Sjöberg. "Ett dynamiskt varumärkesarbete : En fallstudie av Kalmar med ett invånarperspektiv." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35902.

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Bakgrund: Det är intressenterna som tillsammans samskapar platsvarumärket, dock har invånarnas betydelse i sammanhanget hittills inte uppmärksammats. Relationen mellan Kalmar kommun och invånarna påverkar platsens kultur, image och platsidentitet. Dessa element är sammanvävda och utgör platsvarumärket, vilket innebär att varumärkning bör ses som en dynamisk företeelse. Kalmar kommun saknar dock riktlinjer över hur de ska involvera invånarna i varumärkesarbetet, så att de tillsammans kan forma och förmedla ett attraktivt Kalmar. Syfte: Syftet med denna uppsats är dels att undersöka hur invåna

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Kassabian, Kristian, and Tobias Goldman. "The involvement of a university as a stakeholder in the place branding process. Case:Jönköping Science City." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-28707.

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Background: Strategic place branding has gained increased recognition lately, both scholarly and inpractice. Because of globalization, cities are today constantly competing with othercities all over the world. Therefore it is today important for a city to communicate animage that is distinguished from others. However, a city’s image is not communicatedby a single organization, but by a various number of stakeholders. A city consists ofmany different stakeholders, which can make it a complex process. Problem: Much of the existing research argues for the need to involve stakeholders in theproces

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Lundström, Josefin, and Jonsson Martina Engebretzen. "Stadsdelen som varumärke : Invånares uppfattningar om Gävles stadsdelar." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-15299.

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Titel: Stadsdelen som varumärke - Invånares uppfattningar om Gävles stadsdelar Nivå: Kandidatuppsats i ämnet företagsekonomi Författare: Martina Engebretzen Jonsson & Josefin Lundström Handledare: Jonas Kågström Datum: 2013 - Augusti Syfte: Syftet med detta examensarbete är att analysera hur varumärket för en stadsdel uppfattas i en medelstor stad och om undersökningar som tidigare gjorts på länder och städer kan appliceras och tas ned till stadsdelsnivå. Metod: I den här studien kommer en kvantitativ metod med en deduktiv ansats att användas. Vidare kommer det positivistiska syn

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Mineur, Patrik, and Johanna Pirttikoski. "Branding Södertälje : en studie av förutsättningarna för samarbete mellan de interna intressenterna." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-10733.

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Syftet med uppsatsen är att undersöka förutsättningarna för ett samarbete mellan de interna intressenterna i en stads varumärkningsprocess. Utifrån uppsatsens syfte har en kvalitativ undersökning genomförts i form av sju intervjuer med intressenter inom den varumärkesbyggande processen i Södertälje. Vetenskapliga teorier med inriktning på främst varumärkning av städer och samarbeten har används vid analys av den inhämtade informationen. De slutsatser vi har dragit i denna uppsats är att samarbete som strategi är möjlig men att denna kan inneha sina begränsningar när en stad skall varumärkas. G

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Herminio, Michele Canderolo. "Colombia es pasión: um estudo sobre gestão e resultados de um projeto de construção de marca país." Associação Escola Superior de Propaganda e Marketing, 2013. http://tede2.espm.br/handle/tede/14.

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Made available in DSpace on 2016-10-13T14:09:53Z (GMT). No. of bitstreams: 1 Michele Candeloro Herminio.pdf: 10468301 bytes, checksum: 8d961ddffe55128a29a39dd32d3dc620 (MD5) Previous issue date: 2013-06-19<br>This work aims to: 1) describe the Colombian nation branding experience, entitled Colombia es Pasión based in the process steps: a) engagement; b) analysis; c) strategy; d) execution and audit and 2) assess the a) image impacts from an international perspective and b) the economic impact, in export, tourism and foreign direct investment areas. In order to do so, initially were presented

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