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Dissertations / Theses on the topic 'Place marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Jaafar, Norizan. "Place marketing and the antecedents of sustainable competitive places." Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3637.

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The effect of globalization is recognized as the impetus which is forcing places to compete globally. Place marketing approach is an alternative for places to attract their target markets. Review on past literature indicates sustainable competitive concept is a possible solution to handling problem of place competition. The gap in knowledge indicated by rare studies on sustainable competitiveness implies the need to identify factors that describe sustainable competitive places. The sustainable competitive concept is explained through the assessment of the roles and the relationships among fact

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Rainisto, Seppo K. "Success factors of place marketing a study of place marketing practices in Northern Europe and the United States /." Espoo : Helsinki University of Technology, Dept. of Industrial Engineering and Management, Institute of Strategy and International Business, 2003. http://lib.tkk.fi/Diss/2003/isbn9512266849/.

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Myungseop, Lee. "The evolution of place marketing : focusing on Korean place marketing and its changing political context." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4061.

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Over the last three decades, within the context of globalisation and intensified inter-urban competition, we have observed the growing use of market-centred strategy such as ‘marketing or branding places’. Despite the worsening of the economic situation since the 2008 global financial crisis, the overall trend of expansion of place marketing based on marketing science keeps going further in many cities in South Korea. Why does this phenomenon happen? How can we interpret it at this time? What does this mean for the cities and their residents? In order to answer these questions, this thesis att

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Eriksson, Anna, and Jesper Tränck. "Nudging: Within the Context of Place Marketing." Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231764.

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Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. This thesis report has studied whether place marketing and nudging could and has been applied by two large real estate owners regarding the ongoing place development of Sergels torg. Since certain similarities between place marketing and nudging has been determined, the problem within the report has been concluded to how the two concepts can relate. There

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Laponova, Polina <1987&gt. "Place marketing. Case study of Mestre, Venice." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18636.

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Place marketing has become an active practice more than two decades ago and is actively used around the world. Successful examples of marketing and branding strategies in Amsterdam, Barcelona, Paris, etc. encourage new cities to try this popular approach. However, in reality it turns out that only a few of the implemented strategies become successful and solve the assigned tasks. To better understand the strategy and process of place marketing, it is necessary to talk not only about general recommendations, but also to focus on the complex aspects and pitfalls. The purpose of this thesis is

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Nerman, Rebecca, and Christer Fredholm. "Digital platsmarknadsföring - en fallstudie av Kils kommun digitala platsmarknadsföring : Place marketing - a case study of Kils kommun digital place marketing." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78162.

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Syftet med denna uppsats är att undersöka hur Kils kommun använder sig av digitala kanaler i ett platsmarknadsföringssyfte. Intresset för undersökningen grundas i hur marknadsföring av platsen blir av allt större vikt för mindre kommuners överlevnad, som en konsekvens av den ökade urbaniseringen. Att marknadsföra en plats är inte ett nytt fenomen, men det blir i dagens samhälle allt viktigare i konkurrensen om invånare. Uppsatsen fokuserar på platsmarknadsföringen inom de digitala kanalerna, då dessa anses vara en stor tillgång för kommuner att marknadsföra sig genom. Samtidigt kan de innebära

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Rashid, Sharifah Norazizan Syed Abd. "Cultural sustainability and local involvement in place marketing." Thesis, Cardiff University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326318.

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Bartis, Hugh Henry. "Local tourism governance of destination marketing organisations." Thesis, Nelson Mandela University, 2018. http://hdl.handle.net/10948/17799.

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Globally tourism is one of the biggest industries and its role is considered key in economic development. In South Africa, tourism is one of the main economic drivers. Thus, tourism contributes to the gross domestic product, generates foreign exchange and provides sustainable employment opportunities. In order to facilitate local economic development (LED), local destination marketing organisations (DMOs) need to ensure that their operations are geared towards optimising the economic advantages related to tourism growth and development. As a result the DMOs must be strategic and well-managed.

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Lindgren, Nikki, and Claes Lindgren. "Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9891.

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ABSTRACT Authors: Nikki Lindgren and Claes Lindgren Professor: Stig Sörling Title: Marketing’s Evolution as an Economic Development Strategy: A Washington County, Utah Case Study Background: Economic development has been a priority of areas for some time. In the mid-1980s, economic policies and marketing practices joined forces. During this time, cities, regions, states and countries began a clear shift from narrow economic development views to a broader set

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Hjelte, Emelie. "Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring." Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647.

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Today more people choose to travel, both for business and leisure, which have resulted in that tourism gradually are considered to be an important industry for different places. The increased possibility to travel and globalization is the main reason why destinations more often tend to use place branding and place marketing as a strategy to differentiate themselves against their competitors. This paper aims to study the phenomenon place marketing from a producer perspective on the destination High Coast, Sweden. Interviews was conducted with both the destination-organization and various touris

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Warnaby, G. C. "The marketing of urban places with specific reference to retailing." Thesis, Manchester Metropolitan University, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.269562.

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Wahlqvist, Stina, and Therese Larsson. "Brand New City : A Place marketing study on Jönköping." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-413.

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<p>Traditionally, branding is all about differentiate the product from its competi-tors. When the brand is a place another level of complexity is added. A place has several different stakeholders that all have to communicate the same mes-sage in order to create a strong brand. Place marketing is a rather new theoreti-cal field and not many researchers have explored this phenomenon, therefore, there does not exist any common practice within this line of study. Compared to a product the stakeholders of a city often have quite different objectives, and therefore there is a risk that they communic

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Rosemond, Mack Rashad. "Marketing and crisis plan for Summit Place Apartment Homes." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2072.

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The objective of conducting primary research for the Summit Place Apartment Homes is to create a profile of people that are presently living in Summit Place. When dealing with apartment properties, marketing plans are definitely a necessity, as well as a good crisis plan. The residents' main concerns were safety and better customer service.

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Castillo, Villanueva Jaqueline, and Ocampo Katerine Díaz. "Dental place." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2012. http://hdl.handle.net/10757/315427.

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La visita al dentista ha sido tradicionalmente reconocida con un evento desagradable y doloroso, esta idea perdura hoy en día a pesar de la creciente preocupación de los profesionales por crear ambientes cómodos y de confianza junto con el empleo de técnicas alternativas. La ansiedad por acudir a la consulta dental cuenta con una prevalencia en la población general que ronda el 50% . La alta incidencia reportada por diferentes estudios ha llamado la atención de psicólogos y odontólogos por las consecuencias directas en la salud oral y en el bienestar de los pacientes. Por esto creamos un nuevo

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Hunt, William Norman. "Destination marketing: George." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5604.

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A destination is often given its identity by its brand name, creating an image thereof in the customers’ minds which means that destinations exist not only physically but also mentally in the minds of people. Destination marketers play a role in the creation of the images of such destinations which is dependent on what the destination offers in its depth and breadth. Destination Marketing Organisations (DMOs) should be able to not only understand their destination’s offerings but also who they are targeting and how they should market the destination. DMOs have evolved to become more than mere

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Smith, Derrin W. "Place Marketing and the Image of Cleveland and Northeast Ohio." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1308006044.

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Fransson, Elin. "Ett stort evenemang - En liten stad : Synen på Vätternrundan genom fem representanter." Thesis, Linköpings universitet, Avdelningen för historie-, turism- och medievetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-91036.

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Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place marketing. Within this study five representatives were interviewed with semi-structured interviews. The results show that the representatives describe Vätternrundan as a positive event which mostly generates positive effects for the city itself and for the people living and working there. The e

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Pikkujämsä, P. (Pauliina). "Place marketing and foreign direct investments in the changing ICT era." Doctoral thesis, Oulun yliopisto, 2018. http://urn.fi/urn:isbn:9789526219899.

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Abstract The purpose of this study is to explore how place marketing manifests within foreign direct investment (FDI) in the new era of information and communications technology. The study reviews the literature on place marketing that emphasises FDI and defines place marketing as a tool to pursue FDI more systematically and efficiently in order to increase the value of a place. The study shows that place marketing can be used in multiple ways to pursue inward FDI activities and that it is multifaceted, not just a service offered by investment promotion agencies. This empirical study of place

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Gouveia, Hermano. "Das Beiras para o Centro : a imagem da região Centro junto dos seus habitantes." Master's thesis, Instituto Português de Administração de Marketing, 2012. http://hdl.handle.net/10400.26/6787.

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A utilização do marketing como estratégia de gestão e promoção territorial pode ser uma mais valia para os locais aumentarem a sua competitividade e atractividade. A marca de um local é cada vez mais considerada como um activo importante no seu desenvolvimento e uma ferramenta fundamental para que os lugares (comunidades, cidades, regiões ou países) se distingam e melhorem o seu posicionamento. A Região Centro é uma criação administrativa recente que aglutina, em grande parte, as antigas regiões das Beiras. O principal objectivo desta investigação consistiu no desenvolvimento do conhecimento

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Soto, Sanhueza Luis. "Place Brand love : propuesta de escala para medir la conexión emocional con un destino a través de la marca lugar." Tesis, Universidad de Chile, 2017. http://repositorio.uchile.cl/handle/2250/145845.

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TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETING<br>El amor a la marca lugar es un constructo que se compone de integración, identidad, afecto, pasión y dependencia que refleja la conexión emocional con un destino basado principalmente en la relación de largo plazo con el lugar y las personas con las que se pueda encontrar en ese lugar. Si bien el place attachment ha explicado de la mejor manera la conexión o lazo con un destino, se cree que al complementarlo con el amor a las marcas basado en relaciones interpersonales se puede crear un constructo más completo que entienda la emocional

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Rocha, Ruben Nave. "Processo integrado de place branding: : o caso da cidade de Lisboa." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12701.

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Mestrado em Marketing<br>O place branding é um conceito bastante recente na área do marketing e, apesar do crescente número de publicações ainda procura uma definição e modelo de aplicação consensual. Devido à complexidade dos locais, considerando as várias dimensões e os mais variados stakeholders envolvidos torna-se uma tarefa difícil definir uma estratégia de marketing e branding para os mesmos. Como tal, o presente trabalho aborda a evolução do conceito e um conjunto de dimensões sugeridas por Kavaratzis (2009), sobre as quais os gestores das cidades devem agir, servindo também de comparaç

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Keenan, John Stephen. "Affective tourism marketing : how and why place marketing companies attempt to elicit hedonic emotions using audio-visual stimuli." Thesis, University of Leicester, 2010. http://hdl.handle.net/2381/8342.

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This thesis reports on research into the measurement of emotion in advertising. Its hypothesis is "the presence of three precognitive stimuli - voice, music and face - in adverts will cause a corresponding emotional effect in viewers‟. This thesis attempts to find a replicable and reliable way of counting the presence of these three stimuli posing a new model of testing adverts for emotional content and responses. The model proposes that adverts are tested from an encoding and decoding perspective and suggests a four-stage process of interview, content analysis, biofeedback test (using electro

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Lee, Jumyong. "Customer relationship marketing by destination marketing organizations does it lead to favorable behavioral intentions to meeting planners?" Doctoral diss., University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4784.

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In convention market, one of the fastest growing sectors in hospitality industry, meeting planners play an important role to select a destination for their event. Therefore, a good relationship with them can be a competitive advantage for a convention destination considering a fierce competition among the destinations. The objective of this study is to develop an empirically valid relationship marketing (RM) model that would verify the antecedents, mediators, and consequence of the relationship between the destination marketing organization (DMO) and meeting planners. This study found three an

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Thinières, Anne. "Le marketing direct a t-il sa place dans la communication médicale ?" Paris 5, 1994. http://www.theses.fr/1994PA05P082.

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Brits, Cherie. "Marketing Australian National Identity Through Film: The Place of the Video Store." Thesis, Brits, Cherie (2011) Marketing Australian National Identity Through Film: The Place of the Video Store. Masters by Research thesis, Murdoch University, 2011. https://researchrepository.murdoch.edu.au/id/eprint/10650/.

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Video stores are one of the main sources of entertainment within Australia today. The films borrowed and sold portray varying cultures, issues and opinions. Assumptions of the educational efficacy of Australian films have always been bumped up against assertions of commercially produced Australian films as mere entertainment. Films are borrowed or bought for diverse reasons but since nationalism is often buttressed by narratives, the video store itself can be used as an instrument to promote and even measure cultural identity. Because film is a major part of popular culture and the video store

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Leuschner, Rudolf. "The Impact of Product, Price, Promotion and Place/Logistics on Customer Satisfaction and Share of Business." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1291203718.

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Vieira, Inês Isabel das Neves. "O desenvolvimento da Nazaré através do marketing territorial e do branding." Master's thesis, FEUC, 2015. http://hdl.handle.net/10316/28512.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>O Marketing Territorial é considerado um instrumento estratégico, cuja principal finalidade é melhorar a competitividade e o desenvolvimento do território, através da sua promoção e comunicação. Este instrumento estratégico pretende desenvolver um território, garantindo-lhe uma nova imagem, mantendo características de valor e “apagando” velhos conceitos ou preconceitos que possam existir por parte tanto dos residentes como dos visitantes (

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Choi, Jungmin, and Jesper Persson. "Place Branding Strategies for Alvesta Municipality." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2279.

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<p>Thesis Purpose: The purpose of this study is to develop an increased knowledge of place branding, study the perception of inhabitants’ regarding Alvesta as a place and to explore an extended relationship between Alvesta and Växjö municipality.</p><p>Methodology: The methodology of the study is conducted with qualitative and quantitative approach. There were two interviews in Alvesta and Växjö municipality office. A total number of 216 questionnaires were gathered in three urban areas in Alvesta municipality.</p><p>Theoretical Framework: For this study place branding theory has been used as

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Strömberg, Marcus, and Alexander Nyiri. "Arenaboomen inom svensk fotboll : En studie om hur allsvenska fotbollsklubbar använder sig av olika marknadsföringsstrategier." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49317.

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Inledning Under många år har det varit svårt för fotbollsklubbarna i allsvenskan att locka publik till sina matcher och de senaste 10 åren har det dessutom byggts nya arenor med större publikkapacitet. För att attrahera fler åskådare till fotbollsmatcherna är marknadsföring en viktig del där problematiken ligger i att det är flera delar som behöver samordnas. Syfte Syftet med studien har varit att kartlägga och beskriva hur fotbollsklubbarna arbetar med olika marknadsföringsstrategier för att locka mer publik till matcherna. Studien grundas på de lag som spelar på fotbollsarenor som byggts ell

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Zeder, Marco. "Being competitive in a virtual market place." Aix-Marseille 3, 2003. http://www.theses.fr/2003AIX30035.

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Etre compétitif dans un marché virtuel dans le champ d'activité des ascenseurs et plus particulièrement pour le groupe Schlinder, nous amène à nous poser les trois questions de base: où sommes nous actuellement, où voulons nous aller, et comment faisons nous pour y aller ? Pour ces trois aspects A, B, C, nous examinerons dans ce travail et respectivement, A: la description du "business", le marketing, le design, la R&D, le manufacturing et le management, les risques financiers et les étapes clés. Pour la partie B: les tendances globales, l'évolution du style de vie, l'évolution dans le dom

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Havlíková, Ivana. "Role distribuce v marketingu muzeí." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15393.

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Marketing has been part of everyday work in cultural institutions including museums since the end of the last century. Diploma paper is focused on the distribution (in the sense of marketing tool "Place") of museum services to the audience. The basics of museum marketing are outlined in the first theoretical part of the diploma paper. The second part is devoted to the role of distribution in museum marketing and to the analysis of new trends. This part is accompanied with the examples of best practices of everyday work of Czech and foreign museums. In the third part, the attention is focused o

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Eggeling, Kristin Anabel. "Brand new world : the politics of state-branding in Kazakhstan and Qatar." Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/16789.

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This thesis explores the political use of branding in international relations by focusing on the branding exercises of the Republic of Kazakhstan and the State of Qatar over the last two decades. In most of the existing literature, branding is theorised as a representational and instrumental practice that is strategically used to increase a country's competitive edge. Adopting a critical constructivist lens to the study of International Relations (IR), this thesis challenges this reading and argues instead that branding is a productive and inherently political practice that (re)produces domina

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Aarnio, Jenny, and Ida Erlandsson. "Kalmar - ett platsvarumärke i skuggan av Öland och Glasriket : En studie om destinationsutveckling." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20886.

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Turismen i Kalmar har ökat de senaste åren, men hamnar till synes i skymundan av Öland och Glasriket. Hur får man besökare att få upp ögonen för Kalmar som primära resmålet och hur får man dem att stanna? Vi har i denna uppsats intresserat oss för att ta reda på hur ett starkt platsvarumärke skapas och vad som således krävs för att bli en framgångsrik destination, samt hur man kan använda sig av platsmarknadsföring för att nå ut med platsvarumärket till potentiella målgrupper.

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Mac, Vai Iun. "Marketing in a small place : the case of the tertiary sector of Macau." Thesis, University of Macau, 1994. http://umaclib3.umac.mo/record=b1636752.

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Bai, X. "Legitimating London 2012 : urban mega-events and the geography of Olympic place marketing." Thesis, University College London (University of London), 2014. http://discovery.ucl.ac.uk/1427689/.

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This dissertation investigates the place marketing aspect of the London 2012 Olympic Games and the complexity of different geographies and interest groups surrounding such urban mega-events with theories on different levels of abstraction. Adopting the hegemonic political and economic theories of Neoliberalism on the general and macro level, and the more specific theories of place marketing on the micro level, this research argues that place marketing is one of the neoliberal imaginaries used to legitimate neoliberal practices, such as Olympic land acquisition. The author connects the abstract

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Hadzimesic, Merima, and Amanda Oxwall. "Can a sports team create love for a City? : a case study of place attachment from a resident perspective." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11145.

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Purpose The study theoretically examine if satisfaction of a sports team can create place attachment to a city from a residents’ perspective. It empirically tests if this theory can be applied in reality through a case study of a handball team IFK Kristianstad, and Kristianstad city. Design/methodology/approach A deductive approach that was based on theoretical insights from place attachment, satisfaction and service quality. A quantitative study was conducted on spectators in Kristianstad Arena. Findings The paper reveals that high service quality leads to high satisfaction among spectators,

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Hugosson, Koinberg Madelene. "Att vara i Vara kommun : En studie om kommunens identitet, profil och image." Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper (KV), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-39399.

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Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part o

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Chanoux, Maëva. "La rencontre entre la marque et le territoire : intégration du concept de marque dans les pratiques de marketing territorial : les cas de Bretagne et Only Lyon." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM1129.

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Notre recherche s’inscrit au cœur du phénomène nouveau des marques de territoires. Nous avons abordé cet engouement territorial en le situant au cœur des pratiques de marketing territorial. Cette discipline a retenu notre attention pour différentes raisons : il s’agit d’une discipline jeune et énormément critiquée pour son « insuffisance de connaissances ». Mais il s’agit également d’une discipline en attente d’une nouvelle structuration. Au cœur de cette étude, nous avons déterminé les liens très forts unissant les pratiques de marketing territorial et l’attractivité. Nous nous sommes donc po

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Leung, Wing-kei Lucia, and 梁詠璣. "Strategic framework of place marketing for greater Pearl River Delta from a regional tourism planning perspective." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2004. http://hub.hku.hk/bib/B31261309.

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Clouse, Candice Marie. "The Role of Place Image in Business Location Decisions." Cleveland State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=csu15051306584967.

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Zumbo-Lebrument, Cédrine. "La participation des parties prenantes à la démarche de marketing territorial d’une marque de territoire : le cas de la marque Auvergne Nouveau Monde." Thesis, Paris 10, 2017. http://www.theses.fr/2017PA100102/document.

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Basée sur une recherche-intervention effectuée dans le cadre d’une thèse CIFRE au sein l’association « Auvergne Nouveau Monde » (ANM), l’objectif de cette thèse consiste à identifier, comprendre et évaluer les déterminants sur lesquels repose la participation des parties prenantes (PP) à la démarche de marketing territorial de la marque de territoire ANM. Ressaisis dans les champs de la démocratie participative et du marketing territorial, les enjeux de la participation des PP d’une marque de territoire sont explicités ainsi que leurs fondements conceptuels. Puis, le terrain de recherche et la

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Andary, Chetana. "Curating place: Public art and city identity." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/202922/1/Chetana_Andary_Thesis.pdf.

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This Thesis investigates the impact and influence of the public art-curator to engender place-identity. It focuses on the connected relationship between curating, public art, and place identity to develop a contemporary understanding of the challenges, drivers, players and intersections that determine spatial and custodial narratives. Through the theories of placemaking and brand marketing and the review of the art and cultural policies of New York, Singapore, and Qatar, it draws upon the practice in curating public art.

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Martin, Emeline. "Place brand efficiency : resident, manager and tourist perceptions of the region brand." Thesis, Université Clermont Auvergne‎ (2017-2020), 2017. http://www.theses.fr/2017CLFAD011/document.

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Dans un contexte de mondialisation, la concurrence accrue entre les territoires, dont l’objectif premier est de capter des habitants, des touristes et des entreprises, exacerbe les enjeux liés à leur attractivité. Afin de se différencier les collectivités territoriales et leurs agences de développement adoptent des approches de marketing territorial et commencent à mettre en place des techniques de marquage (dites place branding). Le place branding reprend plusieurs outils issus du domaine de la marque commerciale. Toutefois, le territoire est un « produit particulier » qui regroupe diverses p

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Ferreira, Daniel Petrus. "Push - and pull forces within outbound destination choice." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/11091.

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Push- and pull forces are considered the most important motivational factors in driving tourism demand. Push forces are motivational forces that arise due to the individual’s need to travel, while pull forces are destination attributes which pull the traveller to the specific destination and in doing so they satisfy the need of the traveller. Understanding why people travel, how they go about selecting their holiday destination and why one country is preferred to the other, is vital to the continued success of the tourism industry. The needs and wants of travellers are constantly changing, the

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West-Newman, Timothy. "Imaginative travel experiential aspects of user interactions with destination marketing websites [: a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, 2008]." Click here to access this resource online, 2008. http://hdl.handle.net/10292/665.

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In this thesis a discursive examination of backpacker attitudes towards and use of a New Zealand tourism website, based on their own accounts of their experiences of using the web for travel, offers a contribution to existing knowledge about human computer interaction. The study enhances current understandings of the processes through which backpackers interact with travel websites by including the social and personal context of their experience. Analysing interview data on user attitudes and behaviour, it argues the importance of taking into account the use-context of human computer interact

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Moghimi, Navva, and Mathias Nirvander. "Arenans betydelse för en stad : En studie av en arenas tillförande av väde i platsmarknadsföring." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20021.

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Abstract The purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions: 1. What are the underlying reasons why there has been such a big trend with arena project? 2. How can an arena create value for a city in the use of place marketing?

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Widhyastuti, Ichsanna Samba Rukmie, and samba widhyastuti@gmail com. "Ethniehubs: A Case Study of Sydney, Australia." Faculty of Architecture, 2008. http://hdl.handle.net/2123/3957.

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Doctor of Philosophy<br>Abstract There has been a significant change in Australian consumer behaviour with an increase in time and money spent, in suburban ethnic business districts (named in this study as ethniehubs). But little attention has been paid to the role of ethnically owned stores in generating income within ethniehubs. In fact, there is still a lack of research conducted by architects and planners about the way in which the physical environment of ethnic stores in ethniehubs attract consumers, and the way in which the physical environment affect consumers’ behaviour. Therefore, t

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Gunnarsson, Anne. "Att sätta kommunen på kartan?: En kvalitativ studie om platsmarknadsföring i tre svenska kommuner." Thesis, Umeå universitet, Institutionen för geografi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172027.

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The purpose of this study has been to examine how Swedish municipalities use place marketing and what place-specific qualities municipalities choose to highlight in their place marketing. The study also aims to describe how municipalities involve the inhabitants in their place marketing. The study is based out of a geographical perspective with ”place” as the fundamental approach, the study has focused on how place marketing is used in practice, its emergance as well as its effects on a place and the people who live there. This has been examined by studying place marketing in Northern Sweden's

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Niedomysl, Thomas. "Migration and Place Attractiveness." Doctoral thesis, Uppsala : Department of Social and Economic Geography, Uppsala University, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-6873.

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Colombino, Annalisa. "The geographies and audiences of place marketing: Trieste's bid for the 2008 world expo." Thesis, Open University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.489902.

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This thesis examines the geographies, temporalities and audiences of place marketing through a study of Trieste's (Italy) bid for the 2008 World Expo. In exploring the production and circulation of place-marketing images in various contexts, I discuss how different geographies and temporalities shape the implementation and outcomes of an image-enhancing initiative, and affect the specific the way in which a place markets itself to different audiences.

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