Academic literature on the topic 'Placement de produit'
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Journal articles on the topic "Placement de produit"
Renault, Sophie. "Animal Crossing et le placement produit." Revue Française de Gestion 48, no. 305 (2022): 11–34. http://dx.doi.org/10.3166/rfg305.11-34.
Full textBrée, Joël. "Le placement de produit dans les films : Une communication originale." Décisions Marketing N° 8, no. 2 (1996): 65–74. http://dx.doi.org/10.3917/dm.08.0065.
Full textBrée, Joël. "Le placement de produit dans les films : Une communication originale." Décisions Marketing 8 (May 1, 1996): 65–74. http://dx.doi.org/10.7193/dm.008.65.74.
Full textHaquet, Christophe. "Les nouvelles règles de la publicité et du placement de produit à la télévision." LEGICOM 45, no. 2 (2010): 131. http://dx.doi.org/10.3917/legi.045.0131.
Full textPéquignot, Julien. "Du placement de produit à l’artistisation par réaction inverse. Analyse socio-sémiotique du film Logorama." Communiquer. Revue de communication sociale et publique, no. 23 (September 30, 2018): 81–93. http://dx.doi.org/10.4000/communiquer.3233.
Full textWiles, Michael A., and Anna Danielova. "The Worth of Product Placement in Successful Films: An Event Study Analysis." Journal of Marketing 73, no. 4 (2009): 44–63. http://dx.doi.org/10.1509/jmkg.73.4.044.
Full textWierstra, Benjamin, Selena Au, Paul Cantle, and Kenton Rommens. "Arterial Placement of Central Venous Catheters." Canadian Journal of General Internal Medicine 15, no. 3 (2020): 45–48. http://dx.doi.org/10.22374/cjgim.v15i3.398.
Full textBourdieu, Pierre, Salah Bouhedja, Rosine Christin, and Claire Givry. "Un placement de père de famille [La maison individuelle : spécificité du produit et logique du champ de production]." Actes de la recherche en sciences sociales 81, no. 1 (1990): 6–33. http://dx.doi.org/10.3406/arss.1990.2924.
Full textAnggraini, Ine, Jan Jan Eka Sulistiana, and Monique Dzulfairda. "TRENDS OF PLACING PRODUCT ADVERTISEMENTS ON ENTERTAINMENT AND INFORMATION SHOWING ON NATIONAL BROADCASTING TELEVISION." Jurnal Komunikasi dan Bisnis 10, no. 1 (2022): 85–98. http://dx.doi.org/10.46806/jkb.v10i1.823.
Full textRössler, Patrick, and Julia Bacher. "Transcultural Effects of Product Placement in Movies." Zeitschrift für Medienpsychologie 14, no. 3 (2002): 98–108. http://dx.doi.org/10.1026//1617-6383.14.3.98.
Full textDissertations / Theses on the topic "Placement de produit"
Lussier, Dominique. "L'évolution de la pratique du placement de produit dans le cinéma québécois: Une analyse de contenu de films produits entre 1990 et 2007." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28062.
Full textRossi, Patricia. "Advertising strategies and consumer behavior : how product placement and native ads impact consumer’s perceptions and intentions." Electronic Thesis or Diss., Reims, 2024. http://www.theses.fr/2024REIME001.
Full textAbrahamsson, Jens, and Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.
Full textStrejčková, Jitka. "Analýza integrace product placementu do audiovizuálního díla "Probudím se včera"." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192768.
Full textCarcuro, Maturana Katrina, and Navarro Diego Labra. "Product placement." Tesis, Universidad de Chile, 2004. http://www.repositorio.uchile.cl/handle/2250/114403.
Full textKoulová, Lucie. "Product placement v televizní tvorbě." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150380.
Full textAntonova, Antonina. "Product placement a jeho právní aspekty." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4267.
Full textAnil, Pillai Deepa. "Essays on Product Placement: An Analysis of Key Executional and Individual Level Factors that Influence the Effectiveness of Product Placements." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/364.
Full textWang, Ping. "Product placement as public relations examining the role of product placement and practitioners' perceived effectiveness of product placement in social media /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024645.
Full textKurthakoti, Raghu. "THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/415.
Full textBooks on the topic "Placement de produit"
Rathmann, Peggy. Medienbezogene Effekte von Product Placement. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6.
Full textWegener, Katrin M. Die Markenprofilierungswirkung von Product Placement in Computerspielen. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-27442-9.
Full textBente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Deutscher Universitäts-Verlag, 1990.
Find full textZaiss, Volker. Das Zusammenspiel von Product Placement und Co-Promotion. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6.
Full textMallick, Rani. Product-Placement in den Massenmedien: Rechtstatsachen und Rechtsgrundlagen. Nomos, 2009.
Find full textKanchan, Prateek. In-film advertising: Brand positioning strategy. ICFAI University Press, 2006.
Find full textNiederberger, Angelika. Die Popularisierung der Werbung: Product Placement im französischen und deutschen Fernsehgespräch. [s.n.], 1998.
Find full textLehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Editions d'organisation, 2006.
Find full textBook chapters on the topic "Placement de produit"
Berndt, Ralph. "Product Placement." In Handbuch Marketing-Kommunikation. Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-82539-1_34.
Full textDawid, Herbert, Karl Doerner, Richard F. Hartl, et al. "Product Placement." In Quantitative Models of Learning Organizations. Springer Vienna, 2002. http://dx.doi.org/10.1007/978-3-7091-6158-6_4.
Full textHermanns, Arnold, and Fritjof Lemân. "Product Placement." In Handbuch Kommunikation. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8078-6_9.
Full textZaiss, Volker. "Product Placement." In Das Zusammenspiel von Product Placement und Co-Promotion. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6_2.
Full textBeyda, Katherine. "Product Placement." In The Creative Producing Handbook. Routledge, 2025. https://doi.org/10.4324/9781003516569-19.
Full textEsmaeilpour, Fariba, and Mitra Shabani Nashtaee. "Food product placement." In Food Advertising and Childhood Obesity. Routledge, 2020. http://dx.doi.org/10.4324/9780429344435-6.
Full textRathmann, Peggy. "Product Placement als Kommunikationsinstrument." In Medienbezogene Effekte von Product Placement. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6_2.
Full textBacher, Julia, and Patrick Rössler. "Product Placement in Spielfilmen." In Fernsehwerbung — quo vadis? VS Verlag für Sozialwissenschaften, 2004. http://dx.doi.org/10.1007/978-3-322-80382-5_12.
Full textKohl, Helmut. "Product Placement und Sponsoring." In Fernsehfinanzierung. VS Verlag für Sozialwissenschaften, 1998. http://dx.doi.org/10.1007/978-3-322-90299-3_7.
Full textCrowell, Thomas A. "Product Placement and Sponsorship." In The Pocket Lawyer for Filmmakers, 3rd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003228479-17.
Full textConference papers on the topic "Placement de produit"
Brown, Michael D. "Marketing in the 21st Century: Revisiting The 4 P’s." In SSPC 2001. SSPC, 2001. https://doi.org/10.5006/s2001-00004.
Full textLewis, Brad, Eric C. Coyle, and Steve F. Biagiotti. "Minimizing HCA Impact Potentials through Strategic Pipeline Design." In CORROSION 2003. NACE International, 2003. https://doi.org/10.5006/c2003-03166.
Full textZeanon, William H. "Fabrication of a Dual Laminate Vessel from Beginning to End." In CORROSION 1998. NACE International, 1998. https://doi.org/10.5006/c1998-98467.
Full textLehmann, Marc, Tudor Ionescu, Paul Stead, Rod Farrell, Stephen Szymczak, and Alistair Strachan. "Production Chemical Parameters for Subsea Application." In CORROSION 2013. NACE International, 2013. https://doi.org/10.5006/c2013-02847.
Full textTsakiridis, Sotirios, Alkiviadis Tsimpiris, Athanasios Angeioplastis, et al. "A Procedure for Optimization of Placement Products in Large Industrial Areas of a Greek Soft Drinks Company." In 2024 International Conference on Applied Mathematics & Computer Science (ICAMCS). IEEE, 2024. https://doi.org/10.1109/icamcs62774.2024.00026.
Full textAntonsen, F., P. A. Olsen, and M. V. Constable. "Future Deep Directional Resistivity Answer Products Challenges Established Interactions Between the Operator and the Service Company." In Second EAGE Workshop on Geosteering & Well Placement. EAGE Publications BV, 2013. http://dx.doi.org/10.3997/2214-4609.20131571.
Full textIto, Yusuke, and Shohei Kato. "Dynamic product placement method in order picking using correlation between products." In 2016 IEEE 5th Global Conference on Consumer Electronics. IEEE, 2016. http://dx.doi.org/10.1109/gcce.2016.7800361.
Full textGröner, Patrick M., and Barbara E. Hedderich. "The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements." In 3rd International Conference. Business Meets Technology. Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/bmt2021.2021.13616.
Full textIp, Barry. "Product placement in interactive games." In the International Conference. ACM Press, 2009. http://dx.doi.org/10.1145/1690388.1690404.
Full textNozdrenko, Elena. "FEATURES OF RUSSIAN PRODUCT PLACEMENT." In 4th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings. STEF92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/41/s16.023.
Full textReports on the topic "Placement de produit"
Carey, Ashley, Madeleine Roberson, Isaac Howard, and Jameson Shannon. Toward a method to predict thermo-mechanical properties of high-strength concrete placements. Engineer Research and Development Center (U.S.), 2025. https://doi.org/10.21079/11681/49660.
Full textRushing, John F., and Anthony J. Falls. Long-Term Performance Evaluation of Asphalt Surface Treatments: Product Placement. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada529159.
Full textSimancas González, E., and B. Novella Serrano. Del product placement al brand placement: el caso de DC Comics en la sitcom The Big Bang Theory. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/cil2016-063.
Full textPerkey, David, and Danielle Tarpley. Using geophysical and erosion properties to identify potential beneficial use applications for Atlantic Intracoastal Waterway sediments. Engineer Research and Development Center (U.S.), 2022. http://dx.doi.org/10.21079/11681/44825.
Full textPerkey, David W., Danielle R. N. Tarpley, and Renée M. Styles. Using Geophysical and Erosion Properties to Identify Potential Beneficial Use Applications for Atlantic Intracoastal Waterway Sediments. U.S. Army Engineer Research and Development Center, 2022. http://dx.doi.org/10.21079/11681/44906.
Full textY.P. Chugh, D. Biswas, and D. Deb. UNDERGROUNG PLACEMENT OF COAL PROCESSING WASTE AND COAL COMBUSTION BY-PRODUCTS BASED PASTE BACKFILL FOR ENHANCED MINING ECONOMICS. Office of Scientific and Technical Information (OSTI), 2002. http://dx.doi.org/10.2172/822018.
Full textBrydie, Dr James, Dr Alireza Jafari, and Stephanie Trottier. PR-487-143727-R01 Modelling and Simulation of Subsurface Fluid Migration from Small Pipeline Leaks. Pipeline Research Council International, Inc. (PRCI), 2017. http://dx.doi.org/10.55274/r0011025.
Full textAnder, Kjell. An abdominal stridulation organ in Cyphoderris (Prophalangopsidae) and concerning the systematic classification of the Ensifera (Saltatoria). MacEwan University Library, 2021. http://dx.doi.org/10.31542/r.gm:2687.
Full textAnder, Kjell. An abdominal stridulation organ in Cyphoderris (Prophalangopsidae) and concerning the systematic classification of the Ensifera (Saltatoria). MacEwan University Library, 2021. http://dx.doi.org/10.31542/r.gm:2687.
Full textSalavisa, Isabel, Mark Soares, and Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.
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