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Picault, Isabelle Drognat-Landré Noëlle. "Le plan de communication, un outil fédérateur ?" [S.l.] : [s.n.], 2003. http://www.enssib.fr/bibliotheque/documents/ppp/ppp-picault.pdf.
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Imperial, Sandra. "Scenario-Based Communication Simulation Curriculum and Plan." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5631.
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The Joint Commission reported that communication failures in United States hospitals contribute to 30% of all malpractice claims, and in 2008, The Joint Commission listed the improvement of effective communication among healthcare providers as a National Patient Safety Goal. The purpose of this practice-focused project was to develop a scenario-based communication simulation for implementation approval by a panel of experts. The approved curriculum was designed to integrate a communication-based simulation scenario into the nurse residency program of a large, urban medical center to improve new graduate nurse communication skills, increase nurse communication competency and self-efficacy, and decrease communication errors. Kolb's experiential learning theory guided the simulation-based educational project. The Delphi technique was used to achieve consensus, which was achieved with 1 Delphi round. The education curriculum was presented to a 5-member expert panel that included chief nursing officers and the staff development directors. The curriculum received panel feedback and approval for implementation in the 2019 nurse residency program. Key comments from the expert panel indicated that the curriculum was approved without major changes. A simulation communication curriculum integrated into the nurse residency program may effect positive social change by decreasing errors and improving patient outcomes.
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Harvey, Terrence. "Decision support communication integrating communicative plans from multiple sources to plan messages for a dynamic user and environment /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 232 p, 2007. http://proquest.umi.com/pqdweb?did=1251906431&sid=1&Fmt=2&clientId=8331&RQT=309&VName=PQD.
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Williston, John. "Toward a Strategic Communication Plan for the Afghanistan Humanitarian Intervention Mission." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32244.
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Strategic communication planning and its requirements have evolved considerably over the past 20 years as a reflection of the needs of our changing world; people, technology and the requirement for military and civilian actors to work together. Nowhere has this change been more pronounced than with the development of international humanitarian intervention missions that necessarily involve military and international aid actors working in mutual dependence in areas of natural and man-made crises. Using the 2007-2011 period of the combined war and humanitarian intervention mission in Afghanistan, this study develops the requirements for a strategic communication plan for the humanitarian aspects of that mission with implications for practical reach to all long-term crises. It establishes the real from the ideal practices by the international community (military, humanitarian aid, international bodies) and, based on recommendations from the expert literature, presents a strategic communication planning format that guides both the practitioner and theoretician.
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Tanaka, Yuki. "The influence of the transition plan in developing communication programs." PDXScholar, 1991. https://pdxscholar.library.pdx.edu/open_access_etds/4249.
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The transition of students with moderate to severe handicaps from school to work and adult life has become a principal concern of special education over the last decade. Despite of these attentions, there has been little attention to the need for including plans for the student's communication needs in his or her Transition Plan. Thus, it is important to study the relationship between the inclusion of a student's communication needs in his or her Transition Plan and the effectiveness of communication programs. The purpose of this study is to identify the relationship between the Transition Plan and the effectiveness of communication programs, considering the individual's functioning level, family involvement, and communication mode.
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Blahová, Eliška. "Komunikační strategie zámku Berchtold." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17076.
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Thesis topic: "Communication strategies of the Castle Berchtold" mainly deals with the analyses of current situation and proposals for improvements in the future. Thesis in the theoretical part deals with reasoning about the meaning and history of marketing and communications strategy in today's trade. Extensive part of the theory handle in detail with the analysis of the communication plan and strategy. The practical part presents the thesis the castle Berchtold itself-- geographic location, history, present and vision for the future. Assess the current state and their activities. The greatest emphasis is placed of course, on the last part the communication plan for 2011. In this field I use knowledge that I gained during studying at the University of Economics in recent years, but especially during the last semester, when I attended a minor specialisation Commercial communication. This section can also serve as a basis for the actual communication with clients from different types of services. The conclusion of the thesis examines whether the aim, as set out in the introduction, was satisfied or not.
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Camano, Javier. "Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas." BYU ScholarsArchive, 2006. https://scholarsarchive.byu.edu/etd/472.
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The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.
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Foster, Allison. "A Communication Plan for Organizational Effectiveness in a Youth Development Organization." Scholarly Commons, 2018. https://scholarlycommons.pacific.edu/uop_etds/3116.
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This project addresses communication issues within a youth development organization, Northern California DeMolay, which endures an annual change in youth leadership. This paper relies on the foundation of research within the field of youth development organizations and incorporates public relations strategies to provide specialized help for the organization. The outcome of this project is a communication plan for Northern California DeMolay developed through research, strategies, and the strategic plan for the organization. The balance of power between youth and adult leadership highlighted in youth development organization research is manifested in the communication plan through the division of responsibility between youth and adult leadership
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DeLenardo, Samantha. "Game Changer: Mental Health Strategic Communication Plan for Varsity Football Players." Thesis, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/24356.
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In the past two years, six National Football League players have died by suicide. Investigations into most of the deaths revealed that the players suffered from brain damage likely caused by repeated concussions. As is the case with many health issues, tragedy often precedes action; the suicides of these high profile football stars have catalyzed action on concussion policy and practice, as well as opened up the conversation about the overall mental health of athletes.
This thesis joins the conversation around mental health and athletes, specifically Canadian varsity football players. Mental health problems and illnesses are presented as especially common, affecting about 1 in 5 Canadians. That is not to underestimate the severity of mental illnesses, which can deteriorate an individual’s quality of life, significantly impact friends and family and, in the most severe cases, also lead to death by suicide. That said, this thesis adopts a theoretical perspective that focuses on the promotion and protection of good mental health.
This thesis is primarily concerned with investigating the social, political, and external factors that negatively impact how football players conceptualize mental health and mental illness, and also the recommended behaviour to seek professional help if needed. The growing body of research concerning the negative impact of mental illness stigma is compelling and leaves no doubt that stigma is a significant barrier to recovery. This thesis explores the stigma process as well as its social function in groups. Next, it investigates how the already powerful stigma around mental illness is further exacerbated by gender and more specifically, how traditional masculine ideology (i.e. men should be strong and powerful) conflicts with stereotypical beliefs about mentally ill people (i.e. weak and/or incompetent). Gender and health are further linked in terms of behaviour. In other words, rejecting health behaviours becomes a strategy some men utilize to project their masculinity, paradoxically contributing to the creation or worsening of many health problems. A health behaviour that is explored in detail is psychological help-seeking, and the psychosocial processes of help-seeking, which are also mainly regulated by masculinity. An overview of the most common mental health problems and illnesses found in male varsity athletes is provided.
All of the above components are then applied to the unique context of varsity football players. The thesis draws on the literature as well as qualitative interview data that explores the experiences of 8 varsity football players at the University of Ottawa. Regarding mental health promotion, the findings show that football players may require adapted communication approaches. To that end, the thesis transitions into an early-stage health communication plan supported by the literature and the primary data. The plan proposes overall outcomes, short term/intermediate objectives, a communication strategy, and a tactical approach. Next, a web-based health resource is suggested as a primary communication vehicle and is outlined in detail. The plan then suggests potential partnerships for extending the strategic communication plan’s reach and credibility. This is followed by suggestions for evaluating both the short term/intermediate objectives as well as the strategic communication plan’s overall impact.
This thesis concludes with a chapter exploring the contributions lifted from the eight qualitative interviews, as well as suggested directions for research, policy and practice.
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Slade, Steven. "Selling Child Sponsorship: The Communication and Representation Practices of Plan International." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22256.
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Child sponsorship has long been a contentious topic since its inception and subsequent mainstay as one of the key models in development for acquiring funds. As a tool for non-governmental organisations (NGOs), it is a popular and therefore competitive practice that requires able communications that simultaneously can promote sponsorship and maintain the ethical ideals of the organisation. The aim of this paper is to develop further understanding and increased knowledge of how Plan International, a prominent NGO and a proponent of the practice, present and communicate child sponsorship. Within the confines of a case study, the paper sets out to establish the methods, purposes and considerations that Plan International have when they communicate and market child sponsorship, one of their primary ways of accruing funds and thus mobilising action. Drawing on a triangulation of collected empirical data, and under a defined theoretical framework that advocates a post-humanitarianism approach, this thesis makes tentative conclusions that whilst Plan International are making strides to modernise their child sponsorship approach they are at the same time encountering continued challenges of representation, framing and strategizing their message.
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Caletková, Miroslava. "Komunikační strategie Paláce Flóra." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4868.
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This work is devided into to main parts. A theoretic one and a practical one. In the first one we can find concepts like: Marketing, Marketing mix, Communication strategy, Communication mix and others. And in the second one threre is analyze of current communication strategy and a proposal of the communication plan of Palace Flora for the year 2008. I was cooperating on this work with the director of marketing department of Palace Flora, Sarka Buskova.
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Svobodová, Martina. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222130.
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This thesis focuses on a restaurant business proposal. The main goal of this business plan is a proposal to establish a mini-brewery, which will be used to brew beer for the restaurant only, as well as an analysis of market characteristics applicable to the restaurant location. The business plan also includes marketing strategy proposal.
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Houston, Jack Randall. "The development and implementation of a plan for improving parent/teen communication skills." Theological Research Exchange Network (TREN), 1996. http://www.tren.com.
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Alzaghal, Mohamad H. "Analysis of the proposed Jordan's Emergency Communication Interoperability Plan (JECIP) for disaster response." Thesis, Monterey, Calif. : Naval Postgraduate School, 2008. http://edocs.nps.edu/npspubs/scholarly/theses/2008/Dec/08Dec%5FAlzaghal.pdf.
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Thesis (M.S. in Electronic Warfare Systems Engineering)--Naval Postgraduate School, December 2008.<br>Thesis Advisor(s): Buddenberg, Rex ; Steckler, Brian. "December 2008." Description based on title screen as viewed on January 29, 2009. Includes bibliographical references (p. 105-108). Also available in print.
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Bechon, Patrick. "Planification multirobot pour des missions de surveillance avec contraintes de communication." Thesis, Toulouse, ISAE, 2016. http://www.theses.fr/2016ESAE0010/document.
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L’objectif de ce travail est de permettre à une équipe de robots autonomeshétérogènes d’effectuer une mission complexe dans un environnement réel et sous contraintede communication. Cette thèse a donc consisté à créer et à valider une architecturedistribuée à bord des robots et intégrant planification, supervision de l’exécution du planet réparation de ce plan suite à l’occurrence d’aléas. Ce manuscrit présente la conceptiond’un algorithme de planification hybride, dénommé HiPOP, utilisé pour calculer un planinitial, avant le début de la mission, et pour réparer le plan en cours de mission quandun événement perturbateur survient. Il présente aussi la conception d’un algorithme desupervision, dénommé METAL, utilisé pour suivre l’exécution du plan sur chaque robot et,le cas échéant, faisant appel à HiPOP pour réparer le plan. Ces deux algorithmes ont étéimplémentés et ont permis de réaliser des missions de surveillance allant jusqu’à impliquer12 robots, à la fois en simulation et avec de vrais robots<br>The goal of this work is to enable a team of heterogeneous autonomous robotsto perform a complex mission in a real environment with communication constraints. Thisapproach was therefore to create and validate a distributed embedded architecture ableto plan, to monitor the execution of a plan and to repair a plan when an unexpectedevent occurs. This document shows the conception of an hybrid planning algorithm, namedHiPOP, used to compute initial plans before the beginning of the mission and to repair theplan during the mission when something unexpected happens. It also shows the conceptionof a monitoring algorithm, named METAL, used to monitor the execution of the planon each robot and, when needed, which calls HiPOP to repair the plan. Both algorithmswere implemented and used to carry out surveillance missions up to 12 robots, both insimulation and in a real life scenario
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Orlandin, Maira Caon Pieruccini. "Proposta de um plano para a comunicação interna na Empresa PI Acessórios." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/140868.
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Estando há dois anos inserida no ambiente organizacional da empresa PI Acessórios LTDA, foi possível perceber problemas de comunicação interna, tais como: informações que se perdiam, assuntos não resolvidos, problemas de relacionamento, fofocas, ruídos na comunicação, clima organizacional tenso, dúvidas nas tarefas de cada um e problemas na produção. Por isto, a pesquisadora escolheu propor um plano de comunicação interna para a empresa. Por plano de comunicação interna entenda-se uma ferramenta estratégica de compatibilização dos interesses dos empregados e da empresa, por meio do estímulo ao diálogo, à troca de informações e de experiências e à participação de todos os níveis. Para direcionar a pesquisa foram escolhidos seis fatores principais relacionados ao plano de comunicação, com base no estudo da International Association of Business Communicators (IABC): Liderança, Comunicação, Motivação, Gerenciamento, Mensuração e Feedback. Um plano de comunicação interna provê a organização com uma direção clara e coordenação dos processos, estabelece uma estrutura de trabalho, deixa explícito quem é responsável por cada função, define orçamentos e cronogramas e cria um benchmark para a mensuração de resultados. Garante também que se tenha o maior impacto possível com o orçamento disponível. Para tanto, a comunicação interna deve ser entendida de forma integral, permeando todas as ações organizacionais, viabilizando de maneira permanente a construção de sua cultura e identidade, e marcando um estilo próprio e suas formas de projetar-se exteriormente (a construção de sua imagem). A comunicação interna é um meio para desenvolver a empresa. É necessário que as informações sejam tratadas como um ativo (que tem que ser gestionado) e um recurso (que tem que ser aproveitado). Ela permite criar um clima de confiança, motivação, relacionamento e comunicação por parte dos colaboradores dentro da empresa. Assim, foi realizado um estudo de caso de natureza qualitativa e descritiva, por meio de uma pesquisa aplicada a todos os funcionários como também para a direção, observações, e-mails, conversas informais, skypes. O resultado do levantamento evidenciou e analisou os seis fatores acima relacionados a fim de que os funcionários se envolvam e participem ativamente na organização, bem como demonstrou a real necessidade da criação de um plano de comunicação interna na empresa. Sendo assim, o plano de comunicação interna proposto será avaliado e aplicado a partir dos resultados mensurados conforme a pesquisa aplicada e conforme a aprovação do cronograma.<br>Being two years ago inserted in the company's organizational environment PI Accessories LTDA, it was revealed internal communication problems, such as information that is lost, unresolved issues, relationship issues, gossip, noise in communication, tense organizational climate, doubts in each task and problems in production. Therefore, the researcher chose to propose an internal communication plan for the company. For internal communication plan is meant a strategic tool for aligning the interests of employees and the company, through the stimulus to dialogue, exchange of information and experience and participation at all levels. To direct the research were chosen six main factors related to the communication plan, based on the study of the International Association of Business Communicators (IABC): Leadership, Communication, Motivation, Management, Measurement and Feedback. An internal communication plan provides the organization with a clear direction and coordination of procedures, establishes a framework, makes it clear who is responsible for each function, set budgets and schedules and creates a benchmark for measuring results. It also ensures that it has the greatest possible impact with the available budget. Therefore, internal communication must be understood fully, permeating all organizational actions, enabling permanently the construction of their culture and identity, and scoring an own style and ways of projecting outwardly (building your image ). Internal communication is a means to develop the company. It is necessary that the information is treated as an asset (which has to be gestionado) and a resource (which has to be used). It allows you to create a climate of trust, motivation, relationship and communication by employees within the company. Thus, we conducted a case study of qualitative and descriptive nature, through a survey applied to all employees as well as to the direction, comments, emails, informal conversations, Skypes. The result of the survey showed and analyzed the six factors listed above in order that the employees involved and actively participate in the organization and demonstrated the real need to create an internal communications plan in the company. Thus, the proposed internal communication plan will be evaluated and applied from the results measured as applied research and according to the approved schedule.
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Swanepoel, Werner. "Innovative internal communication of a new strategic plan : a case study with critical analysis." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/18164.
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Thesis (MBA)--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: The real-life problem in strategy communication is generally defined as that strategic
plans are not generally well communicated to the workforce and therefore not executed
to their full potential. This leads to subordinate problems such as that the strategic plan
is not bought into by the employees, which leads to a lack of commitment and
involvement. When not well understood, the strategic plan loses its motivational power
because employees do not know what their role is. The strategy thus is not likely to
have the desired effect on the market.
Isolated cases of successful communication and implementation of company strategic
plans do exist, which raises the question of what is required from an internal strategy
communication plan, and what makes it successful. The research report attempts to
answer this question and hence contribute to this knowledge field to benefit future
implementers.
The literature was reviewed on current approaches to establish criteria for successfully
communicating a strategic plan, and a successful communication strategy used at
Sishen Iron Ore Mine was documented as a case study and critically analysed.
Recommendations for future implementations as well as further research were made.
This report identified five main groups of requirements for a successful implementation
communication strategy. These areas include the need to engage in two-way dialogue,
the need to repeat the message, the need to plan the communication rollout, the
important role of the middle manager and the need to show the bigger picture. The
methodology is more important than the medium (visual, auditory) used. It is further
concluded that, if the skill levels of the workforce differ significantly. it may be necessary
to have two or more different communication strategies.
Simply delegating the responsibility of communication to subordinates creates the risk
of failure. It is recommended that middle managers be trained for this purpose and that
the progress in each department be appropriately monitored.<br>AFRIKAANSE OPSOMMING: Die praktiese probleem in strategie kommunikasie is dat strategiese planne nie
gekommunikeer word nie en dus nie tot die volle potentiaal uitegvoer word nie. Dit lei tot
ondergeskikte probleme soos dat daar nie inkoop is in die strategiese plan of intensie
nie wat beteken daar is 'n tekort aan toewyding en betrokkendheid. Die strategiese plan
word ook nie goed verstaan nie en verloor sy motiverings krag omdat werknemers nie
weet wat hulle rol is nie. Die hele strategie het nie die verlangde effek op die mark nie.
Geïsoleerde gevalle van suksesvolle kommunikasie en implimentering word gevind, wat
die vraag laat ontstaan; wat word verlang van 'n interne strategiese kommuniksie plan
en wat maak dit dus suksesvol. Die navorsingsverslag probeer die vraag beantwoord en
sodoende bydrae tot die kennis veld om toekomstige implementeerders te bevoordeel.
'n Literatuur studie is voltooi op die huidige benaderings om kriteria vas te stel vir die
suksesvolle kommunikasie van 'n strategiese plan. 'n Suksesvolle kommunikasie
strategie wat gevolg is by Sishen Ystererts Myn is gedokumenteer as 'n gevalle studie
en krities geevalueer. Aanbevelings is gemaak vir sowel toekomstige implementerings
as ook verdere navorsing.
Die verslag het vyf hoof groepe van vereistes geïdentifiseer vir die suksesvolle
implementerings kommunikasie strategie. Hierdie areas bestaan uit die noodsaaklikheid
vir twee rigting gesprek, die vereiste om die boodskap te herhaal, die belangrikheid om
die kommunikasie strategie goed te beplan, die rol van die middel bestuurder en die
noodsaaklikheid om die groter prentjie te wys. Die metodologie is belangriker as die
medium (visueel, auditer) wat gebruik word. Dit word verder aanbeveel dat, indien die
vaardigheidsvlak van die organisasie baie verskil, dit nodig mag wees om twee
verskillende kommunikasie strategieë te ontwikkel.
Om eenvoudig die verantwoordelikheid van kommunikasie na ondergeskiktes te
delegeer skep die risiko van faaling. Dit word voorgestel dat middel bestuurders opgelei word vir die doel en dat die vordering in elke departement dienooreenkomstig gemonitor
word.
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Alcántara-Alvarado, José-Luis. "Diseño e implementación de la estrategia de comunicación para el Plan Metropolitano de Desarrollo Urbano: PLAM 2035." Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/5102.
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Johansson, Åsa. "Europeisk medborgardialog? : En implementeringsstudie av Plan D som i demokrati,dialog och debatt." Thesis, Högskolan i Halmstad, Sektionen för hälsa och samhälle (HOS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-17895.
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In an effort to strengthen democracy in the union, the EU in 2005 took a new approach to communications policy to reach out to the citizens. The strategic document "Plan D for Democracy, Dialogue and Debate" was accompanied by two other documents, and the three of them were the core of this policy. Both democracy and communications work means at EU level a higher complexity than in the nation-state arena. Objective of this study is to examine how the implementation of Plan D has turned out in a democracy renewal perspective. To achieve that answers are sought to questions concerning the goals of Plan D, how they are still present today, what happened in practice regarding the efforts that are highlighted, and how the substance of the activities can be judged from a democratic theory perspective. Implementation theory, communication theory and democratic theory are central elements in answering these questions. The study is divided into three analytical levels: European, national, regional and local level. The method used is thoroughly qualitative text analysis. At regional and local level, a comparative case study concentrates in two organizations involved in the implementation work. The empirical material used consists of documents related to Plan D, and partly the result of interviews with officials who work practically with communication. The study shows that the focus of communications work is not on citizen participation in decision-making, much of the work is all about information and that it is characterized with a classic view of communication. Given that it is considered that the studied implementation of Plan D is not about a European civil dialogue where participation in the decision making is a central part.
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Martins, Maria Manuel. "Plano de comunicação interna do Hospital do Espírito Santo de Évora, EPE." Master's thesis, Universidade de Évora, 2014. http://hdl.handle.net/10174/11137.
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Este projeto tem como principal objetivo elaborar um Plano de Comunicação Interna para o Hospital do Espírito Santo de Évora, EPE. Através da realização do diagnóstico da comunicação interna, da análise das atividades desenvolvidas no âmbito da comunicação, das tarefas inerentes ao Gabinete de Comunicação e Marketing e da aplicação de um questionário aos profissionais, de forma a avaliar a satisfação e as expetativas dos mesmos perante a comunicação interna do HESE, diagnosticaram-se as necessidades de comunicação e identificaram-se as dificuldades de comunicação interna. Recolheram-se sugestões que ajudaram a traçar novas estratégias, dando resposta às metas e objetivos para a comunicação da instituição.
Ao longo da elaboração do plano alcançaram-se os objetivos específicos, identificaram-se as necessidades de comunicação da organização e estabeleceram-se estratégias e táticas de comunicação interna.
O objetivo geral foi atingido com a elaboração do Plano de Comunicação Interna, sendo a sua concretização uma mais valia para a organização; Internal Communication Plan
of the Hospital do Espírito Santo de Évora, EPE
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The project goal is to create an Internal Communication Plan for the Hospital do Espírito Santo of Évora, EPE. Through the accomplishment of the internal communication diagnosis, of a qualitative analysis, passing through the gathering of the activities developed in the communication area, chores associated to Marketing and Communication Office (Gabinete de Comunicação e Marketing) and through the application of a questionnaire to the professionals to evaluate their satisfaction towards the intern communication practiced today by the HESE, and their expectations, were diagnosed communication needs of the organization and were identified internal communication difficulties. Were collected suggestions to design new strategies, goals and objectives to the institution´s communication.
The specific goals were achieved during the formulation of the plan; the organization´s communication needs were identified and new strategies and procedures of internal communication were established.
The main goal was achieved with the elaboration of the internal communication plan, and its concretization was an increased achievement for the organization.
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Majerová, Lucie. "Návrh marketingového plánu s důrazem na marketingovou komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192374.
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Diploma thesis is focused on the issue of marketing planning with an emphasis on marketing communication. The first part of the thesis is theoretical. The mentioned theory used as a starting point for the practical part of the thesis which was performed in the company QUADRO System, Ltd. The practical part begins with the company introduction. The thesis describes the current situation of the company, company's current product portfolio, target groups, distribution etc. The survey was executed to confirm certain facts. There are also several analyses included, e.g. Competition analysis and SWOT analysis. The practical part of the thesis concludes with the appropriate and effective marketing communication proposal, which was drawn up with respect to the financial possibilities of the company.
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LE, BOHEC MICHEL. "Les enonciations des enseignants en classe elementaire. Leur contribution a la reconnaissance des eleves sur le plan identitaire." Nantes, 1997. http://www.theses.fr/1997NANT3036.
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La communication pedagogique en classe elementaire a une visee cognitive, conduire les eleves a effectuer des apprentissages, mais aussi une dimension psychologique dans laquelle s'inscrit la reconnaissance des eleves sur le plan identitaire. Par les enonciations qu'ils adressent aux eleves, les enseignants repondent a leur besoin de reconnaissance sur le plan identitaire, notamment en termes d'existence, d'integration et de valorisation. L'identification des caracteristiques "identitaires" de ces enonciations, la construction de categories d'enonciations en fonction de ces caracteristiques, la mise a jour de la variabilite de leur utilisation, et des facteurs dont elle depend (reussite scolaire, integration dans la classe et origine socio-culturelle des eleves) contribuent a une meilleure connaissance de l'effet maitre au niveau de la communication. La variabilite constatee de ces enonciations se traduit pour les eleves par un renforcement de leur situation scolaire initiale qu'il s'agisse de la reussite ou de l'integration en classe. Cet ensemble de donnees constitue pour les enseignants des outils d'analyse de leur propre pratique dont l'utilisation, associee a des apports theoriques leur donnant des clefs d'interpretation pour comprendre ce qui se passe reellement dans leur classe, peut contribuer a un changement de leurs representations de l'eleve et de la communication pedagogique, et a une modification de leur pratique.
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Bexander, Sofie. "Effektivisering av intern kommunikation : En studie genomförd inom nöjesbranschen." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-416283.
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The study aims to understand and streamline the use of the Cirkus Arena och Restaurang’s communication channels. This is done by analysing the current situation and identifying opportunities for improvement. The study examines three issues (1) What are and how are the organization's communication channels used today? (2) How is the communication experienced in the organization today? (3) How can the organization use the communication channels more efficient in the future? The data collection methods for the study are based on qualitative data in form of a questionnaire and an unstructured interview. The collected material indicates that there is ignorance about how the communication channels should be used in the current situation, there is also a common view that there are too many different communication channels that are unstructured. In addition, it emerged that employees want a clearer flow of communication to create more stable routines and processes. The problems that can arise when the communication is ambiguous is that the communication does not reach the affected staff, it can also create misunderstandings which in turn can have an influence on the workload of the employees. In order to develop and streamline the use of the organisation's communication channels, it is proposed that a communication policy with an associated communication plan be established and implemented in the business, combined with a plan for how the routine is to be followed to ensure that the work provides the desired benefit.<br>Studien syftar till att förstå och effektivisera användningen av Cirkus Arena och Restaurangs kommunikationskanaler. Detta genom att analysera nuläget och identifiera förbättringsmöjligheter. Studien undersöker tre frågeställningar (1) Vilka är och hur används organisationens kommunikationskanaler idag? (2) Hur upplevs kommunikationen på organisationen idag? (3) Hur kan organisationen utnyttja kommunikationskanerna på ett mer effektivt sätt i framtiden? Datainsamlingsmetoderna för studien bygger på kvalitativdata i form av ett frågeformulär och en ostrukturerad intervju. Det insamlade materialet tyder på att det råder okunskap kring hur kommunikationskanalerna skall användas i dagsläget, det finns även en gemensam syn om att det finns för många olika kommunikationskanaler som är ostrukturerade. Utöver detta framkom det att medarbetarna önskar ett tydligare kommunikationsflöde för att skapa mer stabila rutiner och processer. De problem som kan uppstå när kommunikationen är tvetydig är att kommunikationen inte når fram till berörd personal, det kan även skapa stora missförstånd vilket i sin tur kan påverka medarbetarnas arbetsbelastning. För att utveckla och effektivisera användningen av organisationens kommunikationskanaler föreslås att en kommunikationspolicy med en tillhörande kommunikationsplan upprättas och implementeras i verksamheten, dessa kombinerat med en plan för hur rutinen skall efterlevas för att säkerställa att arbetet ger den önskvärda nyttan.
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Methanuntakul, Kanwipa. "High-street fashion brand communication amongst female adolescents." Thesis, Brunel University, 2010. http://bura.brunel.ac.uk/handle/2438/5255.
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The nature of high-street fashion brands amongst female adolescents is a combined set of fast fashion movements and early adopter demands within a compressed timeframe. This research has investigated the need for a communication plan to appropriately deliver the brand message for this sector. There are a number of information barriers for high-street fashion brands to build customer value and differentiate the core values of their brands from competitors because of 1) imbalanced strategic communication implementation particularly in the encoding process, 2) ambiguous interpretation of target audience behaviour as a key disseminator of brand messages and 3) a lack of an integrated communication approach to complement the brand building communication plan. Accordingly, there is a need for a brand building communication framework to formulate and direct the female adolescent perceived values within a limited time based on mutual understanding and shared requirements between a high-street fashion brand and its target audience. Moreover, a strategic plan using an integrated brand-building communication in the encoding process which optimises the contribution of the audience must be developed. This research has revealed that high-street fashion brands should concentrate on consumer self-construal, consumer-brand congruence and consumer-brand relationships of female adolescents in order to clearly construct brand messages which match audiences’ values and lifestyles. Due to the needs for informative cooperation amongst the target audiences, the brand-building communication strategy as a persuasive medium, which encourages audiences and prospects to initiate interactivity with the high-street fashion brand, was thoroughly examined in the empirical study. A conceptual model of a high-street fashion brand-building communication was developed and evaluated by means of design research methodology and soft systems methodology. The proposed model explains the platform of brand-building communication strategy in the encoding process for the high-street fashion market. A number of advantages are offered: Firstly, brand managers may use the model to overcome the barriers to integrate a fashion brand communication strategy. Secondly, it can enhance the recognition of fashion brand-building communication. Thirdly, the model offers an approach to leverage customer-brand relationships by means of the communication process. Fourthly, it allows the description of a holistic view of brand message construction in the encoding process. Finally, it offers a strategy to integrate online and off-line communications.
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Marcié, Vanessa. "Stratégies de communication interne, l'exemple monographique de la raffinerie des Flandres : modélisation et émergence d'un plan de communication à destination des postés." Nice, 2011. http://www.theses.fr/2011NICE2023.
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Parguel, Béatrice. "L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation." Paris 9, 2009. https://bu.dauphine.psl.eu/fileviewer/index.php?doc=2009PA090054.
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La question des effets de la promotion des ventes sur le capital de la marque est souvent traitée dans la littérature par l’intermédiaire de modèles économétriques complexes. En revanche, peu de travaux s’intéressent aux effets d’une promotion des ventes entendue comme communication sur les perceptions du consommateur. Cette recherche tente de palier cette limite de quatre manières : (1) en intégrant la composante médiatique de la communication promotionnelle par l’intermédiaire du prospectus, (2) en identifiant les effets de la communication promotionnelle en prospectus sur le consommateur et sur ses perceptions de la marque, (3) en étudiant l’influence de ces effets sur le capital de la marque et (4) en tenant compte de différentes sources de contingence de nature situationnelle. Les résultats d’une expérimentation conduite auprès de 900 consommateurs confirment l’existence d’une persuasion essentiellement périphérique en communication promotionnelle en prospectus. Ce type de communication apparaît alors comme un levier efficace pour activer la marque de produit de grande consommation<br>In literature, sales promotion effects on brand equity are often documented through econometric models. However, few empirical researches have investigated the consumer’s perception of this specific type of communication. Thus to fill the gap, this work aims at studying sales promotion effects from a communication perspective by: (1) integrating the media component of sales promotion through store flyers, (2) identifying the store flyers’ effects on the consumer and on their perception of brands, (3) studying the influence of these effects on brand equity and (4) controlling moderating variables related to situational differences. Results of an experiment on 900 consumers confirm that persuasion through store flyers mainly use a peripheral route. This means of communication then appears as an efficient lever for brand activation in fast moving consumer goods industry
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Alves, Filipa Almeida da Silva. "A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9587.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The aim of this work project is to suggest a communication plan to solve an identified problem of Continente, the food retail leader in the Portuguese market. To identify the current communication problems of the brand, a quantitative questionnaire was conducted together with two models – Creative Business Ideas Development and 4 Though Starters. Several problems were found but the one selected was the fact that consumption in Continente stores is mainly made on a monthly basis. I propose a communication plan to promote fresh products of Continente own brands as a solution to this problem.
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Rogers, Kevin F. "Developing a Plan for Sermon Feedback to Evaluate the Expository Preaching of the Pastors of Open Arms Church." Thesis, Southeastern Baptist Theological Seminary, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13865605.
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<p> The project director developed a plan for sermon feedback to evaluate the expository preaching of the pastors of Open Arms Church (OAC), in Upstate New York. Understanding that no preacher has arrived, the project director recognized an opportunity to help the teaching pastors of OAC continue to grow as expository preachers. The project director sought to identify key sermon criteria as well as effective feedback methods OAC pastors could utilize to seek sermon improvement. </p><p> Over a period of twelve months, from January 2018 to December 2018, the project director engaged in research and interacted with preaching experts, OAC pastors, and non-pastoral OAC members to develop a feedback plan. The project director recognized biblical and theological foundations for the feedback plan through a study of key scriptures (Prov 19:20, Acts 15:1–35, Acts 18:24–28, and 1 Cor 2:1–5). By reviewing select preaching texts, the project director identified important content, structural, and delivery elements of expository sermons. He surveyed preaching literature and interviewed church leaders to discover various approaches to sermon feedback. A panel of preaching experts—Greg Heisler, Scott Pace, Stephen Rummage, and Hershael York—provided qualitative evaluations for each stage of the plan’s development. OAC pastors and a group of OAC members also reviewed the plan for clarity and usefulness. </p><p> The project director included three documents in the final feedback plan: a list of twenty key expository sermon elements, an overview of three integrated methods for feedback, and a sermon feedback guide that evaluators could use to provide sermon critique. The project director recognized that by working in cooperation with others, he produced a better feedback plan than he would have if he had worked alone. He anticipated the continued benefit of working in collaboration with others by participating in the implementation of the project at OAC.</p><p>
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Havens, Bob. "A marriage enrichment plan for East Point Christian Church." Theological Research Exchange Network (TREN), 1988. http://www.tren.com.
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Dulo, Donna A. "A Comprehensive Systems Testing Plan for the Smart Phone Assisted Rapid Communication and Control System (SPARCCS)." Thesis, Monterey, California. Naval Postgraduate School, 2012. http://hdl.handle.net/10945/17359.
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Approved for public release; distribution is unlimited<br>The Smart Phone Assisted Rapid Communication and Control System (SPARCCS) is a mobile device based wireless system that enables rapid communications in the military field or during civilian emergency operations by facilitating teams to capture images and share information with one another and with a central command and control center. This thesis contains a test plan and implementation of the plan for the SPARCCS system as well as a formal technical analysis of the system to ensure the proper operation, verification, and validation of the initial SPARCCS functional system. The SPARCCS system and the various wireless technologies upon which the system operates are thoroughly tested in various field and live settings to simulate real-world military and emergency services operations. The tests are designed to determine the optimal configurations of SPARCCS as well as the optimal wireless technologies to be used with SPARCCS for various operational situations. The results of this thesis shall be applied to the SPARCCS system to enable it to function properly in the operational environment.
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Ao, Louis M. "Developing a cross-cultural leadership communication ministry plan for pastors in Metropolitan New York Baptist Association." Theological Research Exchange Network (TREN), 2003. http://www.tren.com.
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Cooley, Donna Louise. "A proposed resource development plan for the Department of Communication Studies, California State University San Bernardino." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2723.
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This project developed a resource development plan for the Department of Communication Studies at California State University, San Bernardino. It employs research in organizational communication and applies the theory of organizational identification to the relationship / donor aspect of the program. It also covers research in the field of organizational identification and its relevance to college alumni.
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Sullivan, P. Brian. "Action plan to implement satellite video communications at Air Products and Chemicals, Inc." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1989. http://www.kutztown.edu/library/services/remote_access.asp.
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Dorward, Rebecca, and Amanda Kling. "Crisis management from an embassy point of view : A qualitative study on internal crisis communication." Thesis, Karlstads universitet, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66563.
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Cho, Michelle Mi Kyong. "Preliminary system design and plan for the initial implementation of total quality management in an engineering services firm." Master's thesis, This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-04122010-083424/.
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Camano, Javier. "Branding as a communication tool : creating a branding plan for Medicare y Mucho Mas in Puerto Rico /." Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1346.pdf.
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Guarda, Dulce Marques. "Plano de Comunicação Integrada de Marketing da Empresa Total Vida : Cuidados Continuados de Saúde LDA." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10180.
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Mestrado em Marketing<br>Este projecto tem como objectivo a elaboração de um Plano de Comunicação Integrada de Marketing (CIM) para a entidade Total Vida - Cuidados Continuados de Saúde Lda. (Ttv). No plano, foram analisados todos os factores necessários para a sua realização, tais como o ambiente externo e interno, análise da concorrência, dos clientes, do posicionamento, da estratégia da empresa e dos públicos-alvo, análise das Forças (Strengths), Fraquezas (Weaknesses), Oportunidades (Opportunities) e Ameaças (Threats) (SWOT), objectivos e áreas da actuação da comunicação. Após a análise destes factores, o Plano de CIM foi elaborado e conclui-se que a empresa deve apostar no aumento da sua notoriedade a fim de aumentar a sua quota de mercado, através da utilização das novas tecnologias disponíveis no mercado. Estes objectivos são atingíveis através de diversas tácticas como por exemplo a comunicação em revistas da especialidade, a criação de um website, comunicação através de publicidade existente nos media tradicionais e a criação e utilização de uma base de dados com os contactos e informações úteis sobre os vários clientes da empresa.<br>This project aims to draw up a plan for the company Total Vida - Cuidados Continuados de Saúde Lda. In this plan, the most necessary factors for its accomplishment had been analyzed, factors such as the external and internal environment, analysis of the competition, the customers, the positioning, the strategy of the company and the target, Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, goals and areas of communication. After analyzing these factors, the Integrated Marketing Communication Plan was drawn up and it was concluded that the company should invest in increasing its visibility in order to increase its market share, through the use of new technologies available on the market. These objectives are achievable through different tactics such as communication in health magazines, creation of a website and creation and usage of a database with all the contacts and useful information about the customers.
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Martvoň, Miroslav. "Podnikatelský plán - full servisová reklamná agentúra." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75758.
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Business plan -- Full service advertising agency try to develop the basic vision of project realization. In theoretical part of paper I schedule the processes inside of the agency using available sources: the behavior of the client when choosing the agency, negotiation, rewarding, inner structure, process of creation of advertising budget. Also here is possible to find the reason for using of the services of advertising agency, types of advertising agencies, the reward and standard steps to create advertising plan. In part about business plan I shortly describe what is a business plan and which parts this document should contained. Practical part is divided into basic capitols: elevator pitch, information about owner and management, the opportunity, the place of business, technical-technological part, suppliers, market and competitors. Also there is possible to find sales strategy and financial plan -- balance sheet, Cash Flow, operation statement, financial indicators. The risk is described by expert evaluation, by sensitivity analyses of basic variables and by determination of break even
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Buchbauer, Václav. "Projekt marketingové komunikace restauračního zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358828.
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The diploma thesis discusses a marketing communication of the restaurant "Kamera", located in Prague's district of Barrandov. Based on a thorough analysis of the current marketing communication, a new project of its improvement is proposed. The theoretical part defines the groundwork with basic terms as marketing, marketing mix, SWOT analysis, marketing communication, or marketing research. The practical part introduces the restaurant Kamera, describes the current situation and analyses its present communication. The goal of this thesis is to establish a solid analysis of a current marketing communication of a Prague's restaurant, based on a survey, observation, and interviews, and subsequently, propose a new project for improvement of said restaurant's marketing communication with both current and prospective customers.
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Nunes, Orlando José Oliveira. "Plano de marketing da liga de melhoramentos de Nogueira do Cravo." Master's thesis, Escola Superior de Tecnologia e Gestão de Oliveira do Hospital, 2013. http://hdl.handle.net/10400.26/17807.
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Frazão, Inês Paulo. "Fravizel communication plan." Master's thesis, 2012. http://hdl.handle.net/10071/6054.
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Project<br>O objetivo deste projeto é o desenvolvimento de um plano de comunicação para a empresa Fravizel, SA, fabricante de equipamentos para a indústria metalomecânica.
Para desenvolver este estudo foi necessário estudar conceitos como Marcas, Branding Business to Business e Comunicação e também analisar estudos sobre o setor metalúrgico e metalomecânico, os principais concorrentes, a empresa bem como a forma como se comunicou até agora.
As actividades de recolha de informação primária foram essencialmente qualitativas, recorrendo a entrevistas específicas para cada tipo de cliente e reuniões na empresa. Foi ainda realizada uma investigação secundária, com recurso a revistas da especialidade e associações.
Para criar uma estratégia de comunicação eficiente é necessário ter em conta que trata de uma empresa PME que comunica essencialmente em ambiente B2B.<br>The goal of this project is to develop a communication plan for the company Fravizel, SA, a manufacturer of equipments for the metalworking industry.
To develop this study was necessary to study concepts such as Brands, Branding and Business to Business Communication and also review studies on the metalworking sector, major competitors, the company and the way they communicated so far.
The activities of collecting primary information were essentially qualitative, using interviews specific to each type of client and company meetings. It was also performed a secondary research, using sector magazine and associations.
To create an effective communication strategy is necessary to take into account that this is a SME company that communicates primarily in B2B environment.
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Confraria, Carolina Pereira Crespo, and Ana Margarida Mota Batalha de Oliveira. "Communicating shared value: a communication plan Knorr Portugal." Master's thesis, 2017. http://hdl.handle.net/10362/25219.
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This paper proposes an approach to communicating shared value for Knorr Portugal. By introducing the concept of Creating Shared Value and the benefits for a brand to embrace this philosophy, the importance and challenges of communicating this practice will be evident and addressed. The case of Unilever will be explored creating the framework to perform a brand analysis of Knorr. The respective issues will be outlined, converging into a communication plan which encloses six initiatives to be developed throughout the year. Ultimately, a set of recommendations are presented in order to fulfill the goal of changing consumers’ perception regarding the brand’s naturalness.
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Guimarães, Marta Barahona Simões da Fonseca. "Communication plan for Skittles." Master's thesis, 2015. http://hdl.handle.net/10071/12074.
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M31, M37, L82<br>The purpose of this master thesis was the development of a communication plan for one product that belongs to MARS Inc., Skittles.
Nowadays sugar consumption is part of the daily life of each teenager, and mostly is consumed in classes or specific leisure moments. One thing is certain, these products are consumed every day and people have pleasure in eat them. However, there wide range of possibilities in this market, they can choose from chocolates, gums or even other products such as cakes, for example. Therefore, this kind of product is easily replaceable and the competition is very “aggressive” and everywhere.
Skittles, with almost null communication yet has a significant amount of sales, which mean that represents a great opportunity to invest in a communication plan and make Skittles the “chosen candy”.
Given the situation, the communication plan will strive to fulfil two main objectives: increase brand awareness and raise purchase intention of the product from the target audience.
To support the plan it was necessary to perform a deep analysis of the external and internal environment of the product Skittles, using primary and secondary data, which allowed reaching a set of insights and conclusions.
Therefore, the Skittles communication plan was designed for one year, consisting in promotional activities and brand activations, as well as, the combination of different communication tools in order to create an integrated and effective plan while taking into consideration the proposed goals.<br>O objetivo desta tese de mestrado foi o desenvolvimento de um plano de comunicação para um produto que pertence à empresa MARS Inc., os Skittles.
Hoje em dia o consumo de açúcar faz parte da rotina diária de cada adolescente, e na maior parte é consumida durante as aulas ou em momentos de lazer. Algo de que já se sabe é o facto deste tipo de produtos serem consumidos todos os dias e, ser um produto que dá prazer às pessoas ao consumirem-no. Mas num mercado como este as possibilidades de escolha são inúmeras, entre chocolates, gomas e mesmo bolachas ou bolos. Pode-se então considerar um produto facilmente substituível e com concorrência feroz no mercado. Todas as marcas querem ser as escolhidas pelo consumidor.
Tendo em conta que os Skittles enfrentam esta concorrência feroz, necessita de fazer algo para que aqui se torne o "doce escolhido" sem indecisões e pesquisa de outros produtos.
O presente plano de comunicação terá dois objectivos principais: aumentar a notoriedade da marca e aumentar a intenção de compra do produto no público-alvo.
Para apoiar o plano foi necessário realizar uma análise profunda do ambiente externo e interno para os produtos Skittles, usando dados primários e secundários, o que permitiu chegar a um conjunto de ideias e conclusões.
Este plano será projectado para um ano, e consistiu de uma grande variedade de atividades promocionais e ativações de marca, bem como, na combinação de diferentes instrumentos de comunicação, a fim de criar um plano integrado e eficaz, levando em consideração os objetivos propostos.
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Bismarck, Bernardo. "Communication plan for bosch personal care." Master's thesis, 2012. http://hdl.handle.net/10071/6102.
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Project<br>As organizações de hoje em dia, para se diferenciarem ao máximo da sua concorrência e para conseguirem ultrapassar os desafios da complexidade contemporânea, precisam de planear e delinear com antecedência uma estratégia de comunicação.
"O marketing moderno tem testemunhado empresas que vão desde grandes multinacionais até pequenos retalhistas, que dependem cada vez mais da integração das suas estratégias de comunicação para ajudá-los a comercializar produtos e serviços. Para planearem eficazmente a implementação e avaliação dos programas de comunicação de marketing, é necessário uma compreensão do processo global de marketing, do comportamento do consumidor, das teorias de comunicação e dos meios de comunicação." (Siddiqui, 2011)
Com este plano de comunicação pretendo dar à área de personal care da Bosch o tão desejado posicionamento de moda e beleza que tanto precisa transmitir ao seu consumidor final e mostrar que a Bosch é uma marca capaz de oferecer um produto melhor do que a concorrência.
Elaborei e desenvolvi um conjunto de acções para dinamizar e comunicar a marca Bosch e apresento também algumas sugestões para a estratégia publicitária, tendo como linha orientadora os consumidores aos quais procuramos chegar.
Importa ainda salientar que todas as acções e/ou sugestões expostas neste trabalho se encontram fundamentadas e foram elaboradas tendo sempre em atenção o budget definido pela BSH, a empresa detentora da marca Bosch.<br>Organizations today need to plan and design a communication strategy in advance in order to differentiate from their competition and overcome the challenges of contemporary complexity.
“The modern marketing has witnessed companies ranging from large multinationals to small retailers increasingly rely on integrating their communication strategies to help them market products and services. To effectively plan, implement and evaluate marketing communication programs requires an understanding of the overall marketing process, consumer behavior, communications theory and the media.” (Siddiqui, 2011)
With this communication plan I intend to give Bosch personal care area the desired fashion and beauty positioning that it so much needs to transmit to the end consumer and show that Bosch is a brand that can deliver a better product than the competition.
I designed and developed a set of strategic actions to boost and communicate the Bosch brand.
It should also be noted that all actions and / or suggestions expressed in this document are based and are designed keeping in mind the budget determined by BSH, the company that owns the brand.
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Moreira, Vera Morgado. "Integrated communication plan for Philadelphia brand." Master's thesis, 2012. http://hdl.handle.net/10071/6510.
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Project - Company Master in Marketing<br>This project involved the delineation of an integrated communication plan for Philadelphia brand in the Portuguese retail channel, giving some emphasis to digital media.
To sustain the plan outlined was necessary to know the sector of spread cream cheese in Portugal, the consumers of this product, the brand and its company and also its market competition.
As one of the objectives of the plan were explore the digital environment was also collected information on consumer habits and search on the internet, as well as the evolution of adherence to this platform for sharing information.
This plan is presented in line with the brand strategy in Portugal as well as in other markets and aims to enhance the brand and cream cheese consumption among consumers.<br>Este projeto envolveu a definição de um plano de comunicação integrado para a marca Philadelphia no canal de retalho Português, dando alguma ênfase aos meios digitais.
Para sustentar o plano traçado foi necessário conhecer o setor de queijo creme para barrar em Portugal, os consumidores deste produto, a marca e a sua empresa e ainda a sua concorrência no mercado.
Sendo um dos objetivos do plano a exploração do meio digital, foi recolhida informação sobre os hábitos de consumo e de utilização da internet, bem como a evolução da adesão a esta plataforma para procura e partilha de informações.
Por fim este plano é apresentado em linha não só com a estratégia da marca Philadelphia em Portugal mas também em outros mercados e visa reforçar a marca e o consumo de queijo creme entre os consumidores.
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Avelino, Ricardo António Teixeira. "Marketing communication plan: Century 21 global." Master's thesis, 2014. http://hdl.handle.net/10071/8494.
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Trabalho projeto<br>This project was elaborated with the intention to establish a communication plan for Century 21 Portugal, with the intention of promoting the foreign investment in the Portuguese real estate market. After analyzing the Portuguese market and the current strategy of Century 21 Portugal, it was found some opportunities that a brand, like Century 21 , can take advantage.
The main idea of this project is to create a new communication plan and a new type of business for the brand Century 21 Portugal, using certain communication tools and techniques that will help the company to focus on critical factors and to reach their potential customers overseas. The objective of this "new direction" for the brand is to provide a better service to the property owners offering new possibilities of business, outside of Portugal.
In long term, this "new direction" can be extended to all markets, with more people getting their second, or even the first home in other countries. With this project Century 21 can create just "one big and global real estate market", approaching all the markets, the owners of the properties and potential buyers from around the world.<br>Este projeto foi elaborado com a intenção de criar um plano de comunicação para Century 21 Portugal, com o principal objectivo de promover o investimento estrangeiro no mercado imobiliário Português. Depois de analisar o mercado Português e a estratégia atual da Century 21 Portugal, verificou-se algumas oportunidades que uma marca, como Century 21, pode aproveitar neste mercado.
A idéia principal deste projeto é a criação de um novo plano de comunicação e um novo tipo de negócio para a marca Century 21 Portugal, usando algumas ferramentas e técnicas de comunicação que ajudarão a empresa a concentrar-se em fatores críticos e alcançar potenciais clientes no estrangeiro. O objetivo desta "nova visão" para a marca é proporcionar um melhor serviços aos proprietários de imóveis oferecendo novas possibilidades de negócio, fora de Portugal.
No longo prazo, esta "nova visão" pode ser alargado a todos os mercados, com mais pessoas adquirindo a sua segunda, ou até mesmo a primeira casa, em outros países. Com este projeto Century 21 pode criar apenas "um grande e global mercado imobiliário", aproximando-se assim de todos os mercados, dos donos das propriedades e dos potenciais compradores de todo o mundo.
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Campanha, Mafalda Isabel Biga. "Digital communication plan for Renault Twizy." Master's thesis, 2012. http://hdl.handle.net/10071/5207.
Full textAbstract:
O principal objetivo deste trabalho é fazer um Plano de Comunicação Digital para o Renault Twizy na sua fase de lançamento e introdução no mercado, integrado no Z.E. Project – veículos de zero emissões da marca Renault, grupo Renault-Nissan.
Para isso, foi fundamental conhecer em pormenor o sector automóvel e, especificamente, o mercado de veículos elétricos. Também foi essencial para este trabalho o estudo da relevância das alianças estratégicas no setor e o perfil do consumidor de veículos elétricos.
Além disso, foi fundamental conhecer em detalhe a empresa, a Renault – Grupo Renault-Nissan que representa a gama de veículos elétricos que irão ser lançados e forneceu as principais diretrizes para este projeto.
Assim, este Plano de Comunicação Digital aparece não só como uma forma de apoio à fase de lançamento do Projecto Z.E. em Portugal mas também como uma forma de esclarecer e responder a muitas perguntas e preocupações que aparecem na mente dos consumidores numa fase inicial.
Portanto, é muito importante o rigor e a objetividade de todas as informações, mantendo sempre em mente as normas de comunicação da empresa.<br>The main purpose of this work is to do a Digital Communication Plan for Renault Twizy in the launching phase of the Z.E. Project - Zero Emission Vehicles for Renault’s brand in Portugal, company related to the Renault-Nissan Alliance.
For this, it was essential to know in detail the Automobile Sector and, specifically, the market of electric vehicles. It has also been essential for this work the study of the increasing importance of the strategic alliances in this sector and the electric vehicles consumer’s profile.
Moreover, it was crucial to know in detail the company, Renault - Renault-Nissan Group, which represents the range of electric cars that will be launch and provided the main guidelines for this project.
As such, this Digital Communication Plan appears not only as support to the launching phase of Zero Emission’s Renault Vehicles in Portugal but also as a way of clarifying and responding to the many questions and concerns that will appear in the consumers’ mind in an initial resistance phase.
Therefore, the rigor and the objectivity of all information are very important, always keeping in mind the communication norms of the company.
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Almeida, Rita Figueiredo de Carvalheira. "EDP Serviço Universal rebranding communication plan." Master's thesis, 2020. http://hdl.handle.net/10071/21908.
Full textAbstract:
The objective of this project is to develop a communication plan for the rebranding of EDP
Serviço Universal.
EDP Serviço Universal is the regulated market company. At the end of 2017, the Energy
Services Regulatory Authority (ERSE) imposed on the EDP group to make a total separation
of designation and image between the companies in the group providing regulated services -
that is, they have a specific function in the electricity sector and are remunerated for this
through electricity tariffs - and those operating in the liberalized market, such as EDP
Comercial.
At the beginning of 2020, EDP Serviço Universal had to make the brand change. Being a
regulated market company, there are several restrictions on how it can communicate with
their customers, being this one of the main obstacles. The communication of the name
distinction between the other companies of the EDP group is another factor that had to be
taken into account.
The communication strategy integrates mostly traditional tools. It is a customized strategy
dedicated to each customer segment. Before the implementation and definition of objectives,
all external and internal factors were analyzed, using several members of the project team to
align the information with the company's expectations.
The project was developed and implemented. During twelve months and after several
meetings with the Board of Directors of the current SU ELETRICADE, it was possible to
implement this communication plan. After completing the rebranding project, the company
decided to create a customer experience area where the author is currently responsible for the
entire communication strategy.<br>O objetivo deste projeto é desenvolver um plano de comunicação para o rebranding da EDP
Serviço Universal.
A EDP Serviço Universal é a empresa do mercado regulado. No final do ano de 2017, a
Entidade Reguladora dos Serviços Energéticos (ERSE) impôs ao grupo EDP que fizesse uma
separação total de designação e imagem entre as empresas do grupo que prestam serviços
regulados - ou seja, têm uma função específica no sector elétrico e são remuneradas por isso
através das tarifas da eletricidade - e aquelas que atuam no mercado liberalizado, como a EDP
Comercial.
A EDP Serviço Universal, no início do ano de 2020 teve obrigatoriamente que fazer a
mudança de marca. Sendo uma empresa do mercado regulado, existem várias restrições a
nível das formas como pode comunicar com os seus clientes, sendo este um dos principais
obstáculos. A comunicação da distinção de nome entre as demais empresas do grupo EDP é
outro fator que se teve que ser em conta na implementação da estratégia.
A estratégia de comunicação integra maioritariamente ferramentas tradicionais. É uma
estratégia personalizada e dedicada a cada segmento de cliente. Antes da implementação e
definição de objetivos, foram analisados todos os fatores externos e internos, recorrendo a
vários membros da equipa de projeto para que a informação fosse alinhada com as
expectativas da empresa.
O projeto foi desenvolvido e implementado simultaneamente aquando a construção da tese.
Durante doze meses e após várias reuniões com o Conselho de Administração da atual SU
ELETRICIDADE, foi possível implementar este plano de comunicação. Após a conclusão
do projeto rebranding, a empresa decidiu criar uma área de experiência de cliente onde a
autora é atualmente responsável por toda a estratégia de comunicação.
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Calado, Miguel Jesus Rito. "Brand redefinition and communication plan for Grândola." Master's thesis, 2013. http://hdl.handle.net/10071/7359.
Full textAbstract:
This project was elaborated with the intention to build a communication plan for Grândola, and its wide offer, in order to draw more tourists to the municipality. Grândola is located in South-west Portugal, being mostly known for an offer of Sun and Sea, with beaches that extend for 45 Km, but it also has rural tourism component, with green and calm landscapes, making it a close to nature destination. It also has the excitement of several events and a Casino.
By analyzing the market and the current communication strategy, some points needing improvement were found, not only regarding this operational marketing vertex , but also in what concerns brand identity. With this in mind, this project is a proposal for: the redefinition of the brand Grândola, with the creation of a new image allows its affirmation, in order to be better recognized in the market; a communication plan that follows the constructed identity, where multiple marketing communication tools are used, being all aligned.
This municipality has been able to grow in the tourist industry in the last few years, but still falls behind some other national offers that have more notoriety. However, it has the best performance in the region it is inserted, Alentejo Litoral. Knowing that, this project is based on the need to grow even more.<br>Este projeto foi elaborado com a intenção de criar um plano de comunicação para Grândola e a sua larga oferta, de modo a atrair mais turistas ao município. Grândola está localizada no Sudoeste de Portugal, sendo principalmente conhecida pela sua oferta em Sol e Mar, com praias que se estendem por 45 Km, mas também por uma componente de turismo rural, com planícies calmas e verdes, sendo assim um destino próximo da natureza. Também tem ainda a diversão de diversos eventos e um Casino.
Ao analisar o mercado e a atual estratégia de comunicação, foram descobertos alguns pontos que necessitam de melhoria, não apenas neste vértice do marketing operacional, mas também no que diz respeito à identidade da marca. Com isto em mente, este projeto apresenta uma proposta para: a redefinição da marca de Grândola, com a criação de uma nova imagem que permita a sua afirmação, de modo a ser mais facilmente reconhecida no mercado; um plano de comunicação que segue a identidade construída, onde múltiplas ferramentas de marketing são utilizadas de forma alinhada.
Este município tem conseguido crescer no sector do turismo nos últimos anos, mas continua atrás de outras ofertas nacionais que têm maior notoriedade. Contudo, tem o melhor desempenho da região do Litoral Alentejano. Sabendo isto, este projeto é baseado na necessidade de continuar a crescer.
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Uttrup, Emilie Bekhoj. "A digital communication plan for Quiksilver, Portugal." Master's thesis, 2017. http://hdl.handle.net/10071/15282.
Full textAbstract:
Quiksilver is a worldwide company that came to Portugal for the first time 30 years ago on a license, which was brought back to the Quiksilver group in 2011 before the opening of their own flagship store in Ericeira, Portugal. Only the brand DC shoes is remaining as a distributor on the Portuguese market. Since the creation of the store in Ericeira, Quiksilver has been the center for many sports events, parties and concerts. The store remains the 3rd largest Quiksilver store in the world. Despite this, Quiksilver, Portugal faces challenges within sales, communication and marketing.
Quiksilver operates in a high competitive environment, with a lot of direct and indirect competitors, meaning that it is very important that Quiksilver is innovative and able to adapt to all the new trends within the market. During the last two decades the internet has grown rapidly and companies have had to adapt their marketing communication plan to include all the new opportunities the new digital technology have brought with it.
This research is therefore aiming to decide how Quiksilver, Portugal can improve their digital marketing communication plan in order to generate more sales, receive more publicity and gain consumer engagement. The main focus will be on Quiksilver´s use of digital media and how it can be improved to achieve the objectives.<br>A Quiksilver chegou a Portugal pela primeira vez há 30 anos com uma licença que foi trazida de volta para o Grupo Quiksilver em 2011 antes da abertura da loja oficial na Ericeira, Portugal.
Apenas a marca DCshoes continua a ser distribuidora no mercado Português. Desde a criação da loja da Ericeira, a Quiksilver tem sido o centro de muitos eventos desportivos, festas e concertos.
A loja continua a ser a 3° maior loja da Quiksilver no mundo. Apesar disso a Quiksilver Portugal enfrenta desafios como vendas, comunicação e marketing. A Quiksilver trabalha num ambiente altamente competitivo, com muita concorrência directa e indirecta, o que significa que é muito importante que a Quiksilver seja inovadora e capaz de se adaptar a todas as novas tendências do mercado.
Durante as últimas 2 décadas, a internet cresceu tão bruscamente que as empresas tiveram de adaptar o seu plano de marketing para incluir todas as novas oportunidades que a nova tecnologia trouxe com ela. Esta pesquisa visa decidir como é que a Quiksilver Portugal pode melhorar o seu plano de comunicação e marketing digital para gerar mais vendas, receber mais publicidade e ganhar o envolvimento do consumidor.
O foco principal será o uso dos media digital pela Quiksilver e o modo como poderá ser melhorado para atingir os objectivos.