Dissertations / Theses on the topic 'Platfomrs'
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Korgo, Tomáš. "Hexagonální platforma se servořízením." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2014. http://www.nusl.cz/ntk/nusl-236146.
Full textMucha, Tomáš. "STRATEGIC CHALLENGES OF MULTI-SIDED INTERNET START-UPS." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-125111.
Full textRolák, Martin. "Analysis of p2p platform lending." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360529.
Full textKristjansson, Arnar Helgi. "Platform Assessment Matrix (PAMatrix) : A Method to Support Decision Making on Product Platforms." Doctoral thesis, Norwegian University of Science and Technology, Faculty of Engineering Science and Technology, 2005. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-686.
Full textIn the last century there have been drastic changes in the way products are developed and manufactured – manufacturing technologies have advanced and at the same time global competition has increased tremendously. For companies to survive, the name of the game has been to offer greater product variety, in more frequent intervals, and for a lower price. Mass production has been replaced by mass customization, where the basic rule is that the customers should get exactly what they want, at the time they want it.
A partial remedy to concurrently lower cost as well as provide customers with a greater number of variants has been to use platforms*. Platforms in the manufacturing industry have at times been highly advantageous while in other instances they have caused more problems than benefit. Platforms exist in different contexts and scope, and it has been found that companies need to improve their platform management skills in order to increase the general level of competitive advantage.
This dissertation proposes that a company can considerably improve the management of its platforms by increasing its holistic understanding of them. To do this, platforms are viewed from different viewpoints that aim to both display the effect a platform has on its surroundings, as well as the effect its surroundings has on it. This approach has been incorporated into a method called the PAMatrix (Platform Assessment Matrix) that uses a synthesis of cross-functional, subjective expert opinion and consensus based decision making.
The PAMatrix method uses already existing implicit and explicit knowledge to improve decision making on how to manage each individual platform. First a set of platforms are identified that the company views as key enablers for creating a competitive advantage. The platforms are then assessed from several different viewpoints – each capturing a partial evaluation of the platforms’ status or effect. After an assessment of a viewpoint, each stakeholder individually suggests a specific strategic action plan along with a weight factor of how important the viewpoint is to the overall assessment of the specific platform. Finally, the discrete action plan suggestions are collected and jointly assessed and debated – based on which, a final strategic action plan can be made.
The method has been tested in three industrial situations, where its use has been considered beneficial and platform understanding has increased.
* In this dissertation, a platform is defined as the set of core assets that are reused to create a competitive advantage.
Gunzenhauser, Martin. "Platform concepts for the systems business design and development of global product platforms." Düsseldorf VDI-Verl, 2007. http://d-nb.info/989488349/04.
Full textGunzenhauser, Martin. "Platform concepts for the systems business : design and development of global product platforms /." Düsseldorf : VDI-Verl, 2008. http://www.gbv.de/dms/bs/toc/57181302X.pdf.
Full textGörlich, Tomáš. "Rozšíření komunikačního protokolu MPKT na platformě .NET." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2009. http://www.nusl.cz/ntk/nusl-218128.
Full textPawlas, Roman. "Výběr strategie a obchodní platformy pro elektronické obchodování na burze." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223384.
Full textPorter, Alastair. "Wanders in Woolwich." Thesis, KTH, Arkitektur, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-298807.
Full textAlmeida, Ricardo Daniel Pacheco de. "When platforms team up : the role of strategic partnerships in the internationalization of digital platforms." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20895.
Full textO fenómeno das plataformas é central para o paradigma socioeconómico atual. Em poucas décadas, o modelo de negócio das plataformas conseguiu alterar fundamentalmente múltiplas indústrias. É um tópico que, embora extensivamente estudado pelos investigadores, ainda produz descobertas. O presente estudo pretende contribuir para esse esforço, explorando o papel das parcerias na internacionalização das plataformas digitais, dos pontos de vista da Gestão Estratégica e de Gestão de Negócios Internacionais. A questão de investigação sobrejacente a este estudo é formulada com base numa revisão de literatura sobre o modelo de negócio das empresas plataforma e o seu processo de internacionalização: Como é que os ecossistemas de plataforma locais são desenvolvidos e estabelecidos? Para responder a esta questão, é desenvolvido um caso de estudo explanatório com base em dois casos altamente contrastantes: a Microsoft Portugal e a Too Good To Go Portugal. Este trabalho descobre que as parcerias podem desenvolver ecossistemas de plataforma e criar oportunidades de negócio em mercados estrangeiros. As plataformas capacitam os seus parceiros com ferramentas e conhecimento por forma a desenvolver e enriquecer ecossistemas. O termo parceiro inclui múltiplas empresas a desempenhar diversos papéis, organizadas de forma hierárquica. As plataformas alavancam parcerias locais e, por vezes, internacionais, aumentando a competitividade local. Ainda assim, parcerias internacionais podem não se traduzir diretamente em parcerias locais. Finalmente, fatores como a credibilidade da empresa plataforma no mercado e o seu alinhamento estratégico com o contexto ético, social e ambiental, podem ter uma influência positiva na sua difusão em mercados e ecossistemas no estrangeiro.
The platform phenomena is central to the contemporary socio-economic paradigm. In a few decades, the platform business model has managed to disrupt and fundamentally change multiple industries. Although this topic is being thoroughly studied by contemporary academia, it still yields discoveries. This research aims to contribute to that effort by exploring the role of partnerships in the internationalization of digital platforms, from the points of view of Strategic Management and International Business. It draws from a literature review on the platform business model and the internationalization process of platform firms to formulate an overarching research question: How are local platform ecosystems established and developed? To answer this question an explanatory case-study based on two highly contrasting cases: Microsoft Portugal and Too Good To Go Portugal is developed. This work finds that partnerships can develop platform ecosystems and create business opportunities in foreign markets. Platform firms invest and empower partners with tools and knowledge. Partner is a catch-all term that includes multiple firms playing diverse roles, organized in hierarchical fashion. Platforms can leverage on local and, sometimes, international partnerships to boost local competitiveness. Yet, international partnerships may not translate directly into local partnerships. Finally, factors such as the market credibility of the platform firm and its strategic attunement to the social, environmental, and ethical context may have a positive influence on platform diffusion in foreign user networks and ecosystems.
info:eu-repo/semantics/publishedVersion
Uddin, Abul Hasnat Md Zakir. "Product platforms: influencing factors and effects." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-152408.
Full textKaram, Georges, and Jamoliddin Daliyev. "Cross-Platform Mobile Application Development : An Assessment of the Swedish Startups Landscape." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Informatik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27511.
Full textLEITE, LEONARDO CARDARELLI. "MULTI-PLATFORM ELECTRONIC GAMES: UNDERSTANDING THE GAME PLATFORMS AND THEIR GAMES THROUGH A DESIGN ANALYSIS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8600@1.
Full textGame Design é o processo de criação de um jogo, que engloba a definição de seu funcionamento, a descrição dos elementos que o compõe, bem como a transmissão destas informações à equipe que irá desenvolve- lo. O presente trabalho aborda o estudo do Game Design de jogos eletrônicos multi-plataforma, analisando criticamente como esta classe de jogos está sendo projetada. Por ser uma mídia em estágio de amadurecimento, a formação acadêmica necessária aos profissionais que atuam na área de jogos eletrônicos ainda não está claramente definida, e sua linguagem e potencialidades estão longe de serem enxergadas em sua totalidade. O exorbitante retorno financeiro da indústria a tornou conservadora e esta tendência está ofuscando a criação de um conteúdo significativo e exploratório. Com o objetivo de identificar e justificar as decisões de Game Design recorrentes em jogos eletrônicos multi-plataforma, questiona-se quais são as características presentes nestes jogos que influenciam a maneira em que são percebidos e jogados quando em diferentes plataformas e situações de uso, e quais as qualidades destas situações que devem ser relevadas durante o processo de sua criação e desenvolvimento. A pesquisa analisa o Game Design de quatro títulos, comparando suas diferentes versões de acordo com seus usos em contextos público, privado e móvel, adotando uma abordagem que compreende as percepções de um jogador e também as de um designer.
Game Design is the process of creating a game, which includes defining its functionality, describing its composing elements, as well as transmiting these informations to the development team. The current work approaches the study of the Game Design present on multi-platform electronic games, analysing how they´re being designed. Being a maturing medium, the academic profile needed for its professionals still isn´t clearly defined, and its language and potencials haven´t been fully explored. The industry´s exorbitant financial return has made it conservative, blinding the creation of meaningful content. With the objective of identifying and justifying the Game Design decisions recurrent on multi-platform electronic games, it is questioned what characteristics affect the way theses games are percepted and played when in different platforms and situations, and which qualities of these situations must be considered during the creative and development processes. The study analyses the Game Design of four titles, comparing their different versions according to their uses on public, private and mobile contexts, through a point-of-view that corresponds to both player and designer.
Aler, Emma. "'All Women Are Like That' : Men Going Their Own Way: Understanding the Interplay Between Online Platforms and Counterpublic Dynamics." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-439214.
Full textPolášková, Lenka. "Městská knihovna v Přerově." Master's thesis, Vysoké učení technické v Brně. Fakulta architektury, 2012. http://www.nusl.cz/ntk/nusl-215915.
Full textGrund, Michal. "Analýza trhu reportingových platforem." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-149897.
Full textHaljuk, Petr. "Překladač jazyka Prolog pro .NET." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2017. http://www.nusl.cz/ntk/nusl-363907.
Full textBřezina, Lukáš. "Optimization of a Parallel Mechanism Design with Respect to a Stewart Platform Control Design." Doctoral thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2010. http://www.nusl.cz/ntk/nusl-233905.
Full textMelo, Jakub. "Srovnání agentích platforem pro bezdrátové senzorové sítě." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2013. http://www.nusl.cz/ntk/nusl-236410.
Full textPettersson, Pierre. "Passenger waiting strategies on railway platforms - Effects of information and platform facilities - : Case study Sweden and Japan." Thesis, KTH, Transportvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-33550.
Full textVídeňský, Martin. "Mozilla jako vývojová platforma." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235880.
Full textTobola, Jiří. "Platforma pro rychlý vývoj síťových zařízení." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2007. http://www.nusl.cz/ntk/nusl-412804.
Full textŠtegner, Jaroslav. "Analýza trhu P2P půjček." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205759.
Full textBergström, Frida, and Tilda Ekman. "Digital Platforms in Healthcare : A Case Study of Adoption and Usage Among Elderly Generations." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-84926.
Full textMarek, Martin. "Univerzální robotická platforma." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2013. http://www.nusl.cz/ntk/nusl-236415.
Full textKovářová, Petra. "Obchodování na Forexu a srovnání vybraných obchodních platforem." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81897.
Full textKrejčů, Dominika. "Crowdfunding jako způsob úspěšného financování projektu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359883.
Full textBrýl, Přemysl. "Analýza podoby IS v MSP v době Cloud Computingu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124683.
Full textLäärä, Loviisa Jenny Maria. "The future of digital platforms : An exploration of Generation Z’s needs and expectations." Thesis, KTH, Teknisk informationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-239739.
Full textI dagens plattformsekonomi har postbranschen behövt hantera ny teknik och förändrade konsumentbehov. Medan volymen av fysiska brev fortsätter att minska, söker postoperatörer nya källor till kundvärde genom digitala innovationer. En digital brevlåda är ett exempel på en flersidig plattform som skapar värde genom att ansluta två eller fler kundgrupper, samt underlättar interaktioner eller transaktioner mellan dem. För att framgångsrikt locka både utbud och efterfrågan till dessa plattformar, behöver plattformsleverantörer förstå båda sidor av marknaden. Syftet med denna studie var att öka förståelsen för behov och förväntningar hos framtidens största konsumentgrupp, Generation Z, angående deras interaktion med olika sektorer i det finska samhället. Vidare var målet med forskningen att belysa möjliga konsekvenser som dessa behov och förväntningar skulle ha på plattformsleverantörer. Sammanhanget för studien var Finland. Studien genomfördes som en fallstudie för PostNord, en kommunikationsoch logistikleverantör i Norden. Under en kvalitativ forskningsdesign genomfördes 12 halvstrukturerade intervjuer med Generation Zrepresentanter, födda mellan 1995 och 2001, dessutom genomfördes en workshop med branschexperter för att inkludera fallföretagets perspektiv. Resultaten analyserades med hjälp av en tematisk analysmetod.Resultaten av denna studie visar att Generation Zs val för enhet och kanaler är kontextuell, beroende på hur viktigt och brådskande det är. Generation Z föredrar att ta emot kommunikation på en specifik plattform i stället för många, och ofta på mobilapplikation. Denna kohort har höga förväntningar på kommunikationshastigheten, de förvänta sig snabba svar som också möjliggör en meningsfull dialog, men ändå på deras egna villkor. Resultaten tyder på att Generation Z värderar det mänskliga elementet även i digital kommunikation. De vill ha information som inte bara är relevant för dem, men kommer under rätt tid och från en kompetent, välkänd källa. Dessa resultat har inte bara konsekvenser för PostNord somplattformsleverantör, men alla potentiella partners i ekosystemet.
Pocius, Tadas. "Mobile airline to passenger communication." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140630_114843-59334.
Full textBaigiamajame magistro darbe atliekama kompanijos „15below“ naudojamos avialinijų komunikacijos su keleiviais platformos „PASNGR“ analizė. Atskirai atliekama trumpa kiekvieno „PASNGR“ modulio apžvalga įvertinant taikymo galimybes. Be to, kadangi platforma yra priklausoma nuo globaliųjų paskirstymo sistemų, apžvelgiamos ir jos apimant procesus, bei naudojamus duomenis. Darbe yra numatomas sukurti mobiliosios aplikacijos prototipas surištas su „PASNGR“ platforma. Tam tikslui yra atliekama integracijos analizė, apžvelgiant komponentus, duomenis ir funkcijas. Galiausiai yra sukuriamas veiklos proceso modelis atvaizduojantis mobiliosios aplikacijos prototipo veikimo principus, bei interakciją su platforma „PASNGR“. Darbo eigoje apžvelgiamos mobiliųjų aplikacijų technologijos, bei įrankiai joms kurti. Taip parenkamas priimtiniausias spendimas esamai kompanijos „15below“ programuotojų aplinkai ir lemiantis minimalias sąnaudas. Galiausiai sukuriamas mobiliosios aplikacijos prototipas veikiantis Android ir iOS platformose, gebantis atsisiųsti elektroninius bilietus į mobilųjį įrenginį ir jame išsaugoti naudojimui neprisijungus prie interneto, leidžiantis naudotojui skenuoti brūkšninį kodą oro uoste, po skrydžio pateikti nuomonę apie gautas avialinijų paslaugas, priimti pranešimus apie skrydžių pakeitimus, bei leisti juos patvirtinti.
Veverka, Pavel. "Nástroj pro podporu agilního vývoje softwaru." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2014. http://www.nusl.cz/ntk/nusl-235419.
Full textPěnkava, Pavel. "Podpora prodejního procesu na mobilních platformách." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2014. http://www.nusl.cz/ntk/nusl-236059.
Full textKlimeš, David. "Hardwarové a softwarové řešení diagnostiky a bezpečnosti provozu robotického manipulátoru." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2013. http://www.nusl.cz/ntk/nusl-230938.
Full textLichý, Stanislav. "Agentní platforma pro bezdrátové senzorové sítě." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2013. http://www.nusl.cz/ntk/nusl-236216.
Full textMorávek, Martin. "AeroWorks: Pohybová platforma pro simulátor." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2012. http://www.nusl.cz/ntk/nusl-236562.
Full textPodzemný, Jakub. "Univerzální emulační platforma pro ověřování návrhu integrovaných obvodů." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2019. http://www.nusl.cz/ntk/nusl-376935.
Full textNiedermayer, Andras. "Platforms and intermediaries." Berlin dissertation.de, 2008. http://d-nb.info/990430669/04.
Full textMorales, Néstor, and Manuel Serrano. "Autonomous Robotics Platforms." Thesis, Högskolan i Skövde, Institutionen för ingenjörsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-17261.
Full textSuh, Eun Suk. "Flexible product platforms." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/33727.
Full textIncludes bibliographical references (leaves 155-162).
The research contributes to the uncertainty management of engineering systems by proposing and demonstrating a way to implement flexible platform strategy to respond to future uncertainties. In today's competitive market, where market segments are becoming more fragmented, pressure to develop and market diverse sets of products is increasing. To meet such market needs and reduce production cost at the same time, product platform strategy has been implemented in several different industries. Using a core set of common platform elements and variant-specific unique elements, a family of products can be produced to satisfy various market segments. However, the growing cost of platform development and undesired side effects of the strategy (e.g. performance tradeoff, cannibalization) is forcing companies to design their platforms with flexibility, so they can accommodate product variants, differentiate these variants, and be economically flexible to respond to specified future uncertainties. This thesis introduces a design process to architect flexible product platforms. The proposed process is demonstrated in two automotive application case studies.
(cont.) In the first case study, a vehicle floor pan is designed to satisfy two different length requirements, while being economically robust to future specification change and component demand. The second case study investigates a vehicle platform, where the flexible body in white (BIW) platform is designed for a family of three vehicle variants through identification of critical elements subset. Results showed that the flexible BIW platform is less profitable than the inflexible BIW platform, but when the degree of future uncertainty increases, the flexible design eventually becomes more profitable. This research provides additional examples that yet again confirms the general proposition "flexibility gains value as the degree of uncertainty increases."
by Eun Suk Suh.
Ph.D.
Facin, Ana Lucia Figueiredo. "A evolução das plataformas no setor de software: uma análise na perspectiva das capacitações das organizações." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/3/3136/tde-10112017-112829/.
Full textThe concept of \"platform\" has been explored in many studies on product development, technology strategy, and industrial economy. The use of platforms within companies and, more recently, in mediating the activities within clusters or ecosystems of businesses, has been recognized as highly significant for the management of new businesses, for the development of new products, and for innovation. Google, Facebook, SAP, Microsoft and Apple are examples of companies in the software industry whose platforms have inspired many other businesses to develop complementary products and services. By systematically analyzing the literature on platforms, combining bibliometric analyses with content analyses, it was possible to observe the existence of gaps to be filled concerning the theory of the evolution of platforms, and the processes of organizational adaptation that platform-based companies undergo in the development of their products. Aiming at extending the theory, the objective of this work has been that of investigating capabilities associated to the relationships between platform owners and developers as a means to understand how platforms evolve from internal platforms to external platforms. The methodology chosen for this work was a qualitative study conducted via case study of multiple cases with national and international companies present in the Brazilian software industry. Six examples of software platform owners were examined, along with sixteen developers that contribute with products and services that extend those platforms. The results of the study make a few contributions to this topic; the systematic review of the literature, for example, allows a better, clearer understanding of the evolution of the concept of platform, identifying trends and emerging themes for research. The case studies contribute to identify and classify a set of capabilities by type of platform, considering the perspective of the owner and that of the developers. And as the main contribution of this work, both for theory and for practice, we have the proposition of an extended theoretical framework that indicates that, in order to evolve from an internal platform to an external one, the platform owners develop certain capabilities associated to their relationship with software developers, according to the type of platform. Regarding developers, this framework points to the development of capabilities adapted to the type of platform. We hope that this work will contribute to the ongoing debate about platforms and capabilities.
Usnul, Jan. "Univerzální platforma pro měření inerciálních a tlakových senzorů." Master's thesis, Vysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií, 2017. http://www.nusl.cz/ntk/nusl-316390.
Full textAndrš, Ondřej. "OPTIMALIZACE NÁVRHU FUZZY ŘÍZENÍ VZHLEDEM K ROZSAHU POHYBŮ PARALELNÍHO MECHANISMU." Doctoral thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2012. http://www.nusl.cz/ntk/nusl-234032.
Full textJanoška, Daniel. "Moderní technologie v OLAP." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2008. http://www.nusl.cz/ntk/nusl-235902.
Full textMatyáš, Jan. "FPGA platforma podporující .NET Micro Framework." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2013. http://www.nusl.cz/ntk/nusl-236343.
Full textDluhoš, Ondřej. "Synchronizace databází MySQL." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2010. http://www.nusl.cz/ntk/nusl-237247.
Full textKortus, Jakub. "Analýza a výběr aplikační platformy pro podporu řízení IT společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206526.
Full textKantor, Martin. "Návrh a využití kolaborativních strategií založených na informačních technologiích." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359134.
Full textHartmann, Dominik 1966. "Singular Stewart-Gough platforms." Thesis, McGill University, 1995. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=23369.
Full textYoussefzadeh, Salim Benjamin. "Future of Payment Platforms." DigitalCommons@CalPoly, 2014. https://digitalcommons.calpoly.edu/theses/1241.
Full textSinha, Deeksha. "Optimization for online platforms." Thesis, Massachusetts Institute of Technology, 2021. https://hdl.handle.net/1721.1/130723.
Full textCataloged from the official PDF of thesis.
Includes bibliographical references (pages 179-189).
In the last decade, there has been a surge in online platforms for providing a wide variety of services. These platforms face an array of challenges that can be mitigated with appropriate modeling and the use of optimization tools. In this thesis, we examine, model, and provide solutions to some of the key challenges. First, we focus on the problem of intelligent SMS routing faced by several online platforms today. In a dynamically changing environment, platforms need to carefully choose SMS aggregators to have a high number of text messages being delivered to users at a low cost. To model this problem, we consider a novel variant of the multi-armed bandit (MAB) problem, MAB with cost subsidy, which models many real-life applications where the learning agent has to pay to select an arm and is concerned about optimizing cumulative costs and rewards.
We show that naive generalizations of existing MAB algorithms like Upper Confidence Bound and Thompson Sampling do not perform well for the SMS routing problem. For an instance with K arms and time horizon T, we then establish a fundamental lower bound of [omega](K¹/³T²/³) on the performance of any online learning algorithm for this problem, highlighting the hardness of our problem in comparison to the classical MAB problem. We also present a simple variant of explore-then-commit and establish near-optimal regret bounds for this algorithm. Lastly, we perform numerical simulations to understand the behavior of a suite of algorithms for various instances and recommend a practical guide to employ different algorithms. Second, we focus on the problem of making real-time personalized recommendations which are now needed in just about every online setting, ranging from media platforms to e-commerce to social networks.
While the challenge of estimating user preferences has garnered significant attention, the operational problem of using such preferences to construct personalized offer sets to users is still a challenge, particularly in modern settings with a massive number of items and a millisecond response time requirement. Thus motivated, we propose an algorithm for personalized offer set optimization that runs in time sub-linear in the number of items while enjoying a uniform performance guarantee. Our algorithm works for an extremely general class of problems and models of user choice that includes the mixed multinomial logit model as a special case. Our algorithm can be entirely data-driven and empirical evaluation on a massive content discovery dataset shows that our implementation indeed runs fast and with increased performance relative to existing fast heuristics.
Third, we study the problem of modeling purchase of multiple items (in online and offline settings) and utilizing it to display optimized recommendations, which can lead to significantly higher revenues as compared to capturing purchase of only a single product in each transaction. We present a parsimonious multi-purchase family of choice models called the BundleMVL-K family, and develop a binary search based iterative strategy that efficiently computes optimized recommendations for this model. We establish the hardness of computing optimal recommendation sets and characterize structural properties of the optimal solution. The efficacy of our modeling and optimization techniques compared to competing solutions is shown using several real-world datasets on multiple metrics such as model fit, expected revenue gains, and run-time reductions. Fourth, we study the problem of A-B testing for online platforms.
Unlike traditional offline A-B testing, online platforms face some unique challenges such as sequential allocation of users into treatment groups, large number of user covariates to balance, and limited number of users available for each experiment, making randomization inefficient. We consider the problem of optimally allocating test subjects to either treatment with a view to maximize the precision of our estimate of the treatment effect. Our main contribution is a tractable algorithm for this problem in the online setting, where subjects must be assigned as they arrive, with covariates drawn from an elliptical distribution with finite second moment. We further characterize the gain in precision afforded by optimized allocations relative to randomized allocations and show that this gain grows large as the number of covariates grows.
by Deeksha Sinha.
Ph. D.
Ph.D. Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center