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Journal articles on the topic 'Plus-size women's clothing industry'

Author: Grafiati

Published: 4 June 2021

Last updated: 28 July 2025

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1

Sontshi, Anelisa Harmony, Doice Moyo, and Alettia Chisin. "Fit satisfaction and experiences of plus-size females with active-wear in Cape Town, South Africa." Journal of Textile Engineering & Fashion Technology 10, no. 1 (2024): 41–47. http://dx.doi.org/10.15406/jteft.2024.10.00364.

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The increased level of health awareness globally has resulted in growing numbers of consumers participating in sports activities to achieve a healthier lifestyle. However, a significant number of active plus-size females face challenges in finding attire or active-wear that fits properly and is engineered to ensure predefined performance requirements. The aim of this research was to investigate plus-size women’s experiences regarding fit satisfaction levels, and their perceptions about active-wear to improve fit, functionality, and clothing aesthetics. The study sought to establish plus-size f

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2

Seram, Niromi, and Kethmini Kumarasiri. "Are customers satisfied? Study of the problems currently prevailing in the plus size women’s wear market in Sri Lanka." Research Journal of Textile and Apparel 24, no. 3 (2020): 211–27. http://dx.doi.org/10.1108/rjta-11-2019-0055.

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Purpose Plus size clothing is becoming a fashion trend worldwide due to the body positivity movement sparked off by the growing obesity rates and fat shaming incidents reported around the world. Although the problems relating to plus size clothing in the global context have been addressed, thereby establishing certain norms in the market, none of this work has proved helpful in assessing the level of customer satisfaction in the Sri Lankan plus size market. In view of this lacuna, this paper aims to probe customer preferences and identify the problems currently prevailing in the plus size wome

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3

Wang, Liuli. "Research on the Marketing Strategy of Plus-size Women's Clothing -Based on 5C Theory." Advances in Economics, Management and Political Sciences 58, no. 1 (2023): 245–50. http://dx.doi.org/10.54254/2754-1169/58/20230956.

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According to data, there are more than 90 million obese people and 200 million overweight people in China, many of whom are women. Therefore, the plus-size women's clothing market is increasingly demanded by the market. This article is based on the 5C theory to study the current marketing strategies of plus-size women's clothing in China and what marketing strategies should be adopted by Chinese plus-size women's clothing brands in the changing market environment. Through literature reading and analysis, it can be concluded that based on the 5C theory, the current marketing strategy of plus-si

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4

Sachitra, Vilani, and Chamali S. Hapugahapitiya. "Exploring Influential Factors on Customer Satisfaction with Clothing for Overweight and Obese Women: A Focus on Generations Y and Z in Sri Lanka." South Asian Journal of Social Studies and Economics 21, no. 4 (2024): 130–41. http://dx.doi.org/10.9734/sajsse/2024/v21i4806.

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Purpose: At present, global trade in textiles and clothing is expanding across the world. The increase in the percentage of overweight and obese women creates tendency to focus on the demand for plus-size clothes. Prior studies confirmed that there is a low attention paid to women's plus-size clothing in Sri Lanka when compared to other countries such as the United Kingdom, Australia, and England. The main purpose of this study is to identify the factors affecting clothing satisfaction of overweight and obese women in Generation Y and Z in Sri Lanka. Design: Acknowledging Renoux’s theory

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Park, Gwang Kyu, Jong Hwa Yoon, and Dal Hwan Yoon. "A Study on the Status of Solution Anchors based on Digital Education for the Revitalization of Fashion Clothing Manufacturing for Small and Medium Businesses: Operation and Development of Anchor of Seoul Fashion Manufacturing Support Center." Forum of Public Safety and Culture 25 (November 30, 2023): 335–46. http://dx.doi.org/10.52902/kjsc.2023.25.335.

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This study aims to create a safe working environment and improve productivity in order to systematically support the improvement of working hazards and production and manufacturing working environments in small and underdeveloped clothing manufacturing sites. To this end, a digital transformation education program will be established in response to the fourth industrial era through the Seoul Fashion Manufacturing Production Support Center, which is based on Geumcheon, Seoul, where the fashion sewing industry, IT high-tech, and sales distribution coexist. Based on this, it aims to demonstrate t

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Кадирова, Д. Х., Ф. У. Нигматова, Н. Д. Эргашева, and Р. Э. Дехканова. "Features of designing women’s dresses for older women." Современные инновации, системы и технологии - Modern Innovations, Systems and Technologies 2, no. 3 (2022): 0211–21. http://dx.doi.org/10.47813/2782-2818-2022-2-3-0211-0221.

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The article presents the results of a comprehensive study of industrial methods for designing plus size women's clothing for older women. Rational parameters of the basic design of a semi-adjacent silhouette women's dress are proposed. In order to provide an objective assessment of the quality of the developed structures, a comprehensive assessment of the quality of landing layouts was carried out.

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Hasim, Hasim, and Lina Sherlina. "Tiktok Social Media as a Means of Small and Medium Business Promotion." Journal Of World Science 1, no. 1 (2022): 1–13. http://dx.doi.org/10.36418/jws.v1i1.1.

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The clothing industry is a business that has a very fast development. Now the clothing industry has begun to be divided specifically, one of which is the clothing industry plus size. The current Covid-19 pandemic has an impact on micro, small and medium enterprises so that many businesses suffer losses. There are restrictions on community activities during the pandemic, digital platforms can be an alternative so that they can continue to carry out business activities. Efforts to increase the income of micro, small and medium enterprises need to promote online, one of which is using Tiktok soci

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Hasim, Hasim, and Lina Sherlina. "Tiktok Social Media as a Means of Small and Medium Business Promotion." Journal of World Science 1, no. 1 (2022): 1–14. http://dx.doi.org/10.58344/jws.v1i1.1.

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The clothing industry is a business that has a very fast development. Now the clothing industry has begun to be divided specifically, one of which is the clothing industry plus size. The current Covid-19 pandemic has an impact on micro, small and medium enterprises so that many businesses suffer losses. There are restrictions on community activities during the pandemic, digital platforms can be an alternative so that they can continue to carry out business activities. Efforts to increase the income of micro, small and medium enterprises need to promote online, one of which is using Tiktok soci

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9

Chowdhary, Usha, and Nadine V. Beale. "Plus-Size Women's Clothing Interest, Satisfactions and Dissatisfactions with Ready-to-Wear Apparel." Perceptual and Motor Skills 66, no. 3 (1988): 783–88. http://dx.doi.org/10.2466/pms.1988.66.3.783.

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Seventy-one large-size women (Size 16 and over) participated in an assessment of their clothing interest, satisfactions, and dissatisfactions with ready-to-wear apparel for six types of apparel and seven factors such as color, fabric, fashion, fit, selection, size, and style. Analysis showed that the respondents were satisfied with five of the six apparel categories. However, opinion regarding satisfaction differed by size and age. Fit and size were the most common problem areas. Satisfaction and problems were associated with specific articles of apparel. Several implications were discussed.

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Laura, Dermawan, Dilla, and Farihah. "Analysis of the Quality of Pantalon Stitching Results Using the Pattern on Fabric Technique for Short Fat Women at Rencong Tailors." Journal of Artificial Intelligence and Engineering Applications (JAIEA) 4, no. 1 (2024): 1–4. http://dx.doi.org/10.59934/jaiea.v4i1.533.

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The purpose of this study is to determine the quality of sewing results of women's plus-size pantaloon, using the pattern-on-fabric technique at Rencong Tailor in Binjai. This study consists of one variable, and the researchers employed a descriptive research method. The population of this study included plus-size women with a waist circumference of 100-105 cm and a hip circumference of 120-125 cm. The objects used in this study were 5 pairs of plus-size pantaloon that were sewn using the pattern-on-fabric technique at Rencong Tailor in Binjai. Data collection was carried out using observation

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Bhootra, Pragya. "Unveiling Key Drivers of Customer Satisfaction in Women’s Clothing: A Topic Modeling Analysis of Online Reviews." International Journal of Engineering and Information Management 1, no. 2 (2025): 1–18. https://doi.org/10.52756/ijeim.2025.v01.i02.001.

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This study explores customer reviews of women’s clothing to find out the factors influencing customer satisfaction using STM. The model provides a deep-level insight which can be used at the industry level. By analyzing textual data, we identified key themes such as fit, comfort, material quality, and design preferences, which significantly influence consumer perceptions and buying decisions. The STM model was trained with five topics, and insights were drawn by analyzing the most probable words, FREX terms, and lift scores for each topic. Visualizations, including coherence scores and topic p

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Balach, Monika, Agnieszka Cichocka, Iwona Frydrych, and Marc Kinsella. "Initial Investigation Into Real 3D Body Scanning Versus Avatars for the Virtual Fitting of Garments." Autex Research Journal 20, no. 2 (2020): 128–32. http://dx.doi.org/10.2478/aut-2019-0037.

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AbstractThe clothing industry is currently focused on 3D virtual fitting. Many companies use size 12 as the core size; however, in recent years the average size has increased. For example, in the United Kingdom, the average size is now 16. Many companies have not updated their core size and often use size 12 as the size they are the most familiar with. The purpose of this paper is to compare real plus size body shapes with artificial avatars in relation to the fabric draping. This paper will investigate, how the body shape changes with an age (body height decreases, skin elasticity is lower, t

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13

Shen, Jiemiao. "A Study of Female Body Shaming in the Fashion and Clothing Industry -Take Brandy Melville as an Example." Communications in Humanities Research 8, no. 1 (2023): 40–45. http://dx.doi.org/10.54254/2753-7064/8/20230953.

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Since ancient times, each era has had its own unique standard of beauty. The standards of beauty in modern society are very different from those in ancient times. In modern society, thin is beautiful, and women wear clothes to highlight their figures. This may not be a personal standard of beauty, but it has spread throughout society and is respected by many people. BM is an Italian clothing brand that goes by the full name Brandy Melville and is known for having only one size. BM style is a clothing style based on the clothes produced by this brand, which rose in the 1980s. Taking the BM styl

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14

Dove, Tanya. "Facilitating Teaching and Learning with Made to Measure Fashion Design and Creation MOOC Courses." International Journal of Information and Education Technology 10, no. 10 (2020): 792–96. http://dx.doi.org/10.18178/ijiet.2020.10.10.1460.

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Massive Online Open Courses (MOOC) provides a flexible and engaging learning environment. A MOOC in Apparel Technology facilitates a comprehensive e-Learning platform, with a variety of instructional videos and technical resources, which will foster a technical foundation in pattern cutting and sewing for learners. Apparel technology is a core skill for fashion design students; however, universities only address a limited range of construction techniques within their curriculum. Students work towards model size apparel for their graduate fashion shows, which limit the learner’s knowledge in de

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Park, Sunmi, Yunja Nam, and Kuengmi Choi. "Parametric virtual lower body of elderly women for apparel industry." International Journal of Clothing Science and Technology 27, no. 1 (2015): 129–47. http://dx.doi.org/10.1108/ijcst-01-2014-0010.

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Purpose – The purpose of this paper is to develop a virtual body that resembles the customer’s body shape using only the minimum information provided by the customer and without requiring individually scanned data. Design/methodology/approach – The target of this study includes the three-dimensional scanned data of 91 senior women aged 60 or older and human body measurement data of 268 people. The parametric virtual body was generated in three steps: a basic virtual body, a trans-shaped virtual body, and a trans-sized virtual body. Findings – Using organic relationships found in the body shape

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Raja, Aksana Alrando, and Raafaldini Mirzanti Isti. "Circular Business Strategy of Early Stage Fashion Brand in Indonesia." International Journal of Current Science Research and Review 06, no. 01 (2023): 507–14. https://doi.org/10.5281/zenodo.7565496.

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<strong>ABSTRACT:</strong> Business with a purpose has become a very popular thing lately. The intended goal is not just profit but what impact a business can have on society. This was agreed collectively at the world level by the UN by implementing the Sustainable Development Goals (SDGs) in 17 sub-values. This has an impact on shifting the mindset of consumers who are more concerned with the environment and sustainable business and this has occurred in the fashion industry, both global and local brands. The market value for sustainable fashion is increasing, global brands are adopting campai

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17

Seekis, Veya, Zali Yager, and Karlien Paas. "Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments." Journal of Fashion Marketing and Management: An International Journal, September 11, 2024. http://dx.doi.org/10.1108/jfmm-01-2024-0002.

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PurposeDespite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that all women, even those with lower body appreciation, should feel included in this setting. However, studies have yet to quantitatively explore the mediating role of women’s positive body image between clothing size and in-store experiences. To address this gap, this study examined the in-store experiences of 642 women from largely Western nations (Mage = 45.96, standard deviation (SD) = 9.31) who self-reported

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SÖNMEZ KARAPINAR, Ebru, and Şükran KARACA. "REGARDING THE PARTICIPATION OF WOMEN IN INSTAGRAM CLOTHING BRAND PAGES BRAND AWARENESS AND TRUST IMPACT ON WORD-OF-MOUTH COMMUNICATION: A STUDY ON GENERATİONS Y AND Z." International Journal of Management Economics and Business, January 29, 2022. http://dx.doi.org/10.17130/ijmeb.1031142.

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The aim of this study is to examine the effect of traditional word-of-mouth on brand awareness and trust for women's participation in Instagram clothing brand pages. This study focuses only on Instagram, a popular social media platform. In addition, Y and Z generation distinctions were made, focusing only on female users and traditional WoM. The sample of the study consists of 325 women participants in the Y and Z generations who knows the brands of women's clothing and has visited one of these brands at least once on Instagram. The survey form was distributed via Google Form. Analyzes were ma

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Hackett, Lisa J. "Designing for Curves." M/C Journal 24, no. 4 (2021). http://dx.doi.org/10.5204/mcj.2795.

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Retro fashion trends continue to be a feature of the contemporary clothing market, providing alternate configurations of womanhood from which women can fashion their identities (Hackett). This article examines the design attributes of 1950s-style clothing, that some women choose to wear over more contemporary styles. The 1950s style can be located in a distinctly hourglass design that features a small waist with distinct bust and hips. This article asks: what are the design features of this style that lead women to choose it over contemporary fashion? Taking a material culture approach, it fir

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Hackett, Lisa J. "Addressing Rage: The Fast Fashion Revolt." M/C Journal 22, no. 1 (2019). http://dx.doi.org/10.5204/mcj.1496.

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Wearing clothing from the past is all the rage now. Different styles and aesthetics of vintage and historical clothing, original or appropriated, are popular with fashion wearers and home sewers. Social media is rich with images of anachronistic clothing and the major pattern companies have a large range of historical sewing patterns available. Butterick McCall, for example, have a Making History range of patterns for sewers of clothing from a range of historical periods up to the 1950s. The 1950s styled fashion is particularly popular with pattern producers. Yet little research exists that ex

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Kumari, Annu, and Noopur Anand. "Exploration of Indian plus-size women's ready-to-wear: problems and preferences." Journal of Fashion Marketing and Management: An International Journal, March 18, 2023. http://dx.doi.org/10.1108/jfmm-10-2022-0206.

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PurposeBody positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings anymore. By taking clue from existing literature, this study aims to identify clothing preferences and problems related to ready-made plus-size clothing in India. Although many past literature pointed out about poorly fitted and size unavailability issues worldwide, very few of them addressed about clothing style preferences.Design/methodology/approachA self-administered close-ended questionnaire was used to answ

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Shelton, Summer Suzanne, Amanda S. Bradshaw, Matthew Cretul, and Debbie Treise. "You can't shop with us: how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections." Journal of Fashion Marketing and Management: An International Journal, February 22, 2023. http://dx.doi.org/10.1108/jfmm-11-2021-0304.

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PurposePlus-size women represent a large consumer segment that has grown in popularity with the fashion industry, retailers and advertisers. Despite advancements in clothing availability for plus-sized women, the shopping experience for these women (compared with that of straight-size women) often still falls short. The current experience leaves plus-sized women feel like a second-class, minority group despite the fact that the majority of women in USA are considered plus-size. The purpose of this study was to assess how US-based, value- and mid-market online clothing retailers position their

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23

Paula, Guilherme Rodrigues, Frederico Leocádio Ferreira, and Juliana Maria Magalhães Christino. "Consumption of plus-size clothing: a systematic review." Revista de Administração da UFSM 16, no. 4 (2023). http://dx.doi.org/10.5902/1983465973849.

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Purpose: The consumption of plus-size clothing is part of a growing market, but it is always surrounded by cloudy issues, such as the lack of a precise direction when it comes to producing and selling these garments and the prejudice surrounding the various areas of the fat body. Employing a systematic review, this paper aims to understand the consumption of plus-size clothing through an in-depth analysis of studies published in various areas on the subject. Design/Methodology/Approach: A systematic review was conducted in the WEB OF SCIENCE and SCOPUS databases, and 35 pertinent articles publ

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Tang, Yixing, and Jiacheng Zhang. "A Study of Attention Bias in Body Image Perception within the Context of Clothing Industry." Interdisciplinary Humanities and Communication Studies 1, no. 4 (2024). http://dx.doi.org/10.61173/gh360g97.

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In contemporary society, body anxiety is a prevalent and multifaceted psychological distress affecting individuals of all ages. The gaze of both same-sex and opposite-sex individuals can contribute to heightened body anxiety. Body anxiety is not merely a personal concern but also a collective societal issue. This study investigates people’s attention bias towards different body shapes, employing small and plus-size models as stimuli. Participants were presented with images of plus-size and small-size models wearing identical clothing. Both female and male models were included in the stimuli. P

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Owen, Craig, and Sarah Smith. "Clothes shopping is a chore: Plus-size men’s experiences of clothes shopping in the United Kingdom." Fashion, Style & Popular Culture, July 8, 2024. http://dx.doi.org/10.1386/fspc_00263_1.

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The body positivity movement has called for greater inclusion of diverse body types within the fashion industry. Although a growing number of high street womenswear brands now include plus-size ranges and employ curvier models to represent them, UK menswear is still trailing far behind. Fashionable clothing for larger men is scarce, and the lack of research literature on the clothes shopping experiences of UK plus-size male consumers reflects this gap. The current research is the first study to explore male plus-size consumers’ experiences of clothes shopping in the United Kingdom. Semi-struct

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"Does This Make Me Look Fat? Aesthetic Labor and Fat Talk as Emotional Labor in a Women's Plus-Size Clothing Store." Social Problems 59, no. 4 (2012): 481–500. http://dx.doi.org/10.1525/sp.2012.59.4.481.

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Md., Ashfaqur Rahman, Anamul Haque Nayan Mohammad, and Md. Mayenul Islam Dr. "Ready Made Garments Contribution to Women Empowerment, A Study on Women Workers in Bangladesh Perspective." December 10, 2022. https://doi.org/10.5281/zenodo.7421956.

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There is no doubt that Bangladesh's development goals would always be unattainable without women's empowerment. This country has a societal structure that views women as a burden to their families. The situation, however, is evolving with time. Women now work in the garment industry, education, banking, various NGO's, and government organizations, but the single garment sector employs 70 percent of the 4.0 million employees, the majority of whom are less educated, unskilled, and from rural regions. Before gaining a career in the clothing industry, these women had no decision-making

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Alrando, Raja Aksana, and Isti Raafaldini Mirzanti. "Circular Business Strategy of Early Stage Fashion Brand in Indonesia." International Journal of Current Science Research and Review 06, no. 01 (2023). http://dx.doi.org/10.47191/ijcsrr/v6-i1-55.

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Business with a purpose has become a very popular thing lately. The intended goal is not just profit but what impact a business can have on society. This was agreed collectively at the world level by the UN by implementing the Sustainable Development Goals (SDGs) in 17 sub-values. This has an impact on shifting the mindset of consumers who are more concerned with the environment and sustainable business and this has occurred in the fashion industry, both global and local brands. The market value for sustainable fashion is increasing, global brands are adopting campaigns and competing to make c

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29

Pausé, Cat, and Sandra Grey. "Throwing Our Weight Around: Fat Girls, Protest, and Civil Unrest." M/C Journal 21, no. 3 (2018). http://dx.doi.org/10.5204/mcj.1424.

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This article explores how fat women protesting challenges norms of womanhood, the place of women in society, and who has the power to have their say in public spaces. We use the term fat as a political reclamation; Fat Studies scholars and fat activists prefer the term fat, over the normative term “overweight” and the pathologising term “obese/obesity” (Lee and Pausé para 3). Who is and who isn’t fat, we suggest, is best left to self-determination, although it is generally accepted by fat activists that the term is most appropriately adopted by individuals who are unable to buy clothes in any

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Altiok, Revna. "Unveiling Ken." M/C Journal 27, no. 3 (2024). http://dx.doi.org/10.5204/mcj.3067.

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Introduction "Barbie has a great day every day, but Ken only has a great day if Barbie looks at him", states the narrator in Barbie (2023). Directed by Greta Gerwig, the film not only claimed the title of the highest-grossing film of the year but also prompted its audience to reconsider a character they had previously mostly overlooked; another one of Barbie’s many accessories: Ken. Ken's identity as Barbie's companion is fundamentally dependent upon the presence and recognition of his more prominent female counterpart. This highlights Ken's secondary role, where he serves as a supporting figu

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Lavis, Anna. "Consuming (through) the Other? Rethinking Fat and Eating in BBW Videos Online." M/C Journal 18, no. 3 (2015). http://dx.doi.org/10.5204/mcj.973.

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A young woman in bikini bottoms and a vest top scrunched up to just below her breasts stands facing the camera. Behind her lies the neatened clutter of domestic space with family photographs arranged next to a fish tank. As this gently buzzes in its fluorescent pool of light, she begins to speak: I’ve just finished eating my McDonald’s meal, which was one of the new quarter pounders with the bacon and the cheese and ten nuggets and a large fries but I have not finished my drink. Pausing to hold up her drink to the camera, she shakes the takeaway cup to assess how much remains inside. With her

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Coghlan, Jo, Lisa J. Hackett, and Huw Nolan. "Barbie." M/C Journal 27, no. 3 (2024). http://dx.doi.org/10.5204/mcj.3072.

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The story of Barbie is a tapestry woven with threads of cultural significance, societal shifts, and corporate narratives. It’s a tale that encapsulates the evolution of American post-war capitalism, mirroring the changing tides of social norms, aspirations, and identities. Barbie’s journey from Germany to Los Angeles, along the way becoming a global icon, is a testament to the power of Ruth Handler’s vision and Barbie’s marketing. Barbie embodies and reflects the rise of mass consumption and the early days of television advertising, where one doll could become a household name and shape the dr

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Holloway, Donell Joy, and David Anthony Holloway. "Everyday Life in the "Tourist Zone"." M/C Journal 14, no. 5 (2011). http://dx.doi.org/10.5204/mcj.412.

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This article makes a case for the everyday while on tour and argues that the ability to continue with everyday routines and social relationships, while at the same time moving through and staying in liminal or atypical zones of tourist locales, is a key part of some kinds of tourist experience. Based on ethnographic field research with grey nomads (retirees who take extended tours of Australia in caravans and motorhomes) everyday life while on tour is examined, specifically the overlap and intersection between the out-of-the-ordinary “tourist zone” and the ordinariness of the “everyday zone.”

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Hartman, Yvonne, and Sandy Darab. "The Power of the Wave: Activism Rainbow Region-Style." M/C Journal 17, no. 6 (2014). http://dx.doi.org/10.5204/mcj.865.

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Introduction The counterculture that arose during the 1960s and 1970s left lasting social and political reverberations in developed nations. This was a time of increasing affluence and liberalisation which opened up remarkable political opportunities for social change. Within this context, an array of new social movements were a vital ingredient of the ferment that saw existing norms challenged and the establishment of new rights for many oppressed groups. An expanding arena of concerns included the environmental damage caused by 200 years of industrial capitalism. This article examines one as

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