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Dissertations / Theses on the topic 'Plzeňský Prazdroj'

Author: Grafiati
Published: 4 June 2021
Last updated: 2 February 2022

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1

Surgoš, Marek. "Ocenění společnosti Plzeňský Prazdroj a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4110.

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The purpose of the diploma thesis is to determine value in use of the company Plzeňský Prazdroj, a.s. to 31.3.2008. The thesis consists of strategic analysis, which results into forecast of revenues of the company, financial analysis, which is focused on situation of financial health of the company. Next parts of the thesis are analysis and prediction of generators of value, financial plan and final evaluation. For evaluation was used DCF APV method and market comparison method.
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2

Hejduková, Markéta. "Ocenění společnosti Plzeňský Prazdroj, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4342.

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Cílem diplomové práce je zjištění objektivizované hodnoty společnosti Plzeňský Prazdroj, a.s. při zachování stávajícího konceptu podniku k 1. 4. 2007. Ocenění je provedeno metodou EVA entity a metodou tržního porovnání, a to metodou srovnatelných podniků a metodou odvětvových multiplikátorů. Součástí ocenění je finanční analýza vypovídající o finančním zdraví podniku, strategická analýza včetně vymezení relevantního trhu a analýzy vnitřního a vnějšího výnosového potenciálu, analýza a prognóza generátorů hodnoty a finanční plán.
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3

Čermáková, Petra. "Ocenění společnosti Plzeňský Prazdroj, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16710.

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The aim of this diploma thesis is to estimate the market value of the company Plzeňský Prazdroj, Inc. at 20th April 2010 in order to sell the company to an unknown investor.In the theoretical part of the thesis are defined reasons, methods and procedures of valuation of the company. In the second part there is described the company and economic situation in the Czech Republic and in the World. This part is followed by a strategic analysis, financial analysis and construction of the financial plan for the years 2009 - 2012. At the end of the thesis is carried out the valuation of the company by
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Varga, Matúš. "Ocenění společnosti Plzeňský Prazdroj, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264601.

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This master thesis is concerned with the estimation of the market value of equity of Plzeňský Prazdroj, a.s. as at 30 September 2016. The market approach has been selected as the primary valuation approach with the largest impact on the value estimation; specifically the guideline public company method and the comparable transactions method are employed. The income approach based on the DCF Entity method verifies the value conclusion derived from the market approach. The going concern premise is supported by thorough analyses concerning the relevant market; market position of the valued compan
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5

Najman, Martin. "Finanční analýza společnosti Plzeňský Prazdroj, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2626.

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Tématem práce je finanční analýza společnosti Plzeňský Prazdroj, a.s. Cílem této práce je podat celistvý obraz o finanční situaci podniku v letech 2001 - 2006 na základě analýzy veřejně dostupných účetních výkazů. Součástí práce je i tržní analýza pivovarnictví a mezipodnikové srovnání s největším tuzemským konkurentem - společnosti Pivovary Staropramen, a.s.
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6

Kalíková, Veronika. "Finanční analýza společnosti Plzeňský Prazdroj, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3902.

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My diploma thesis deals with financial analysis of the brewing company Plzeňský Prazdroj,a.s. in the time period of 2004-2007. It is divided into two parts. In the theoretic part, I explain what does financial analysis mean, whom is it useful for and the necessary information sources. I also mention the most frequently used methods of financial analysis. The practical part provides basic information about the company, describes its products and analyses the environment in which the company is operating. Furthermore I perform financial analysis of the company. Techniques of horizontal and verti
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7

Piňos, Jan. "Ekonomická analýza podniku Plzeňský Prazdroj a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4697.

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8

Strnad, Lucien. "Finanční analýza společnosti Plzeňský Prazdroj, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-7995.

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Diplomová práce hodnotí finanční výkonnost společnosti Plzeňský Prazdroj,a.s. v letech 2002 až 2006. V teoretické části práce jsou popsány metody finanční analýzy, které jsou použity v praktické části samotného hodnocení společnosti. V praktické části se seznámíme se společností samotnou, analýzou abslutních ukazatelů, analýzou rozdílových ukazatelů a analýzou poměrových ukazatelů. V práci jsou dále vypočteny bonitní a bankrotní modely pro společnost Plzeňský Prazdroj,a.s., systém ukazatelů Du Pont, ekonomický normál, ekonomická přidaná hodnota a model INFA. V závěru práce se nachází mezipodni
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9

Burianová, Lenka. "Analýza CSR aktivit společnosti Plzeňský Prazdroj." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199917.

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The aim of this thesis is to present the current CSR concept of the Pilsner Urquell Company and formulate possible recommendations for future improvements and development of the company in this area. The beginning of this thesis is focused on the theoretical background of corporate social responsibility and general information about the Pilsner Urquell Company. The next section is devoted to the current CSR concept of the company. The final parts of the thesis present results of the performed research among the public, conclusions and recommendations for the company.
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10

Lhoták, Jiří. "Finanční analýza podniku Plzeňský Prazdroj, a. s." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-647.

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11

Jirásková, Žaneta. "Strategická analýza fy Plzeňský prazdroj, a. s." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262013.

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The aim of this thesis is to do strategic analysis of Plzeňský Prazdroj, a. s. and to provide some recommendations for the further development of company. To achieve this goal, it is necessary to conduct external and internal analysis, which will provide a comprehensive view of the environment, in which the company operates. The work is divided into theoretical and practical part. The theoretical part defines the basic methods and techniques that are then applied to an analyzed company.
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12

Křečková, Alena. "Marketingová strategie společnost Plzeňský Prazdroj, a.s. na francouzském trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16487.

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The diploma thesis analyzes the marketing strategy of the company Plzeňský Prazdroj a.s. The first part of the study deals with an analysis of privatization in the nineties, a characteristics of the current owner, SABMiller plc, and description of each brand of the product portfolio. The second chapter focuses on the analysis of international marketing strategy of the company. The subject of the third chapter is an analysis of the French market. The final chapter describes the marketing strategy of the company Bieres d Europe, which is, like Plzeňský Prazdroj a.s., a subsidiary of SABMiller pl
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13

Bohatová, Zuzana. "Analýza ekonomických přínosů CSR aktivit ve společnosti Plzeňský Prazdroj, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-5324.

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The thesis deals with corporate social responsibility (CSR) of Plzeňský Prazdroj, a.s., where first of all I focused on analysing programme Občanská volba with the help London Benchmarking Group and suggested how to cultivate activities with local community. The first chapter of my diploma thesis describes general data about corporate social responsibility and the history of it. In the second chapter, the practical one, is described corporate social responsibility of Plzeňksý Prazdroj in detail. The following chapter deals with programme Občanská volba. In addition of analysis of economic cont
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14

Vrbská, Lucie. "Uvedení produktu Kingswood společnosti Plzeňský Prazdroj, a.s. na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-200121.

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This diploma thesis is concerned with the issue of marketing strategy for launching a new product. The objective of the thesis is to review steps connected with the launch of new cider Kingswood into the Czech market. The visions of the marketing strategy are compared with the outcome of the consumer research and situation analysis in the field of cider production and sales in the Czech Republic. Conclusions are summarized by SWOT analysis which describes the situation of product Kingswood and forms possible actions and heading of its marketing strategy.
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15

Kodešová, Jana. "Vliv Plzeňského Prazdroje na cestovní ruch Plzeňského kraje." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16616.

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The company Plzeňský Prazdroj is the biggest beer manufacturer in the Czech republic. By the way it has large influence on the tourism not only in Pilsen, but also in the Pilsen region. This theses describes the visit tours and leads in the branch of tourism and culture. There are also some recommendations to increase the tourism in the Pilsen region.
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16

Mareček, Zdeněk. "Společenská odpovědnost firem, její aplikace a vnímání zaměstnanci ve společnosti Plzeňský Prazdroj, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77783.

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The theoretical part defines the concept of corporate social responsibility, important areas that are a part, provides reasoning for implementing the concept, speculates about the meaningfulness of corporate social responsibility in today's environment, taking into account the relationship existing businesses and consumers. Practical part defines and analyzes the social responsibility of Pilsner Urquell including a survey of staff views on this area in general and also in the Pilsner Urquell using a two-stage occupational research. The work should, inter alia, help to direct further actions Pi
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17

Kočková, Jana. "Analýza přínosu atraktivit firmy Plzeňský Prazdroj a.s. k rozvoji cestovního ruchu ve vybraných krajích ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16923.

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Theoretical part defines tourism generally, it describes basic terms and it characterizes destination marketing. Third part is about beer tourism. Following chapter introduces company Plzeňský Prazdroj, a.s. and it mentiones corporate mergers of breweries in Pilsen, Velké Popovice and Nošovice. It recounts tours in these three breweries. Situation analysis is divided into two parts. Analysis of external environment includes PEST analysis, competiton analysis, analysis of cooperating subjects and customer analysis. Analysis of internal environment involves analysis of strengths and weaknesses o
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18

Mužík, Jaroslav. "Finanční analýza a mezipodnikové srovnání firmy Plzeňský Prazdroj, a.s., jako východisko pro rozhodování banky o poskytnutí úvěru." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2640.

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Práce předkládá možný postup ratingového hodnocení podniku bankou. Obsahuje zpracování finanční analýzy podniku v obecném pojetí. Tento pohled je nadále zůžen na pohled konkrétního uživatele, v tomto případě se jedná o banku, která by měla být schopna na základě finálního hodnocení podniku rozhodnout, zda tomuto poskytne úvěr. Objektem hodnocení je firma Plzeňský Prazdroj a.s.
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19

Spěváčková, Jana. "Finanční analýza konkrétní firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-80767.

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The subject of this thesis is the financial analysis of the company Plzeňský Prazdroj, a.s. The aim of the thesis is to show complex view on the financial situation of the company using the external data, mainly from the financial statements. The thesis includes theoretical explanation of the financial analysis tools that are applied later in the practical part. It includes the horizontal and vertical analysis, ratio analysis, analysis of working capital and cash flow, bankruptcy prediction models, calculation of economic value added and intercompany comparison.
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20

Rusínková, Anna. "Marketingová a komunikační strategie pro portfolio značek piva Plzeňského Prazdroje." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76373.

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The diploma thesis analyzes the brand positioning and marketing strategy of the company Plzeňský Prazdroj, a.s. The first part of the study presents the main marketing terms and theories. The next chapter deals with the subject of brand identity and brand value. The practical part presents the brewery company Plzeňský Prazdroj, a.s. and portfolio of its products. The following chapter analyzes brand positioning, communication campaigns and sponsoring activities of the brands of Pilsner Urquell, Gambrinus, Radegast and Velkopopovický Kozel. The results of the field questioning show the associat
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21

Vrabec, Tomáš. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193568.

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The goal of this diploma thesis is the execution of strategic analysis of the company Plzeňský Prazdroj, a. s. based on external and internal analysis. Next step is the elaboration of strategy for future company development. The outcome of this thesis is a comprehensive view of the external and internal environment of Plzeňský Prazdroj providing good basis for strategic management. Author of this thesis recommends suitable strategies for the future business development based on these outputs which are corresponding to the strategic plan of company and deriving from the business environment.
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22

Sukopová, Jana. "Samoregulácia v oblasti komerčných komunikácií na alkoholické nápoje v Európe." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72182.

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The master thesis named "Self-regulation in commercial communications oriented to alcoholic beverages in Europe" compares the approach of particular European countries to ethical self-regulation and its influence to consumers. The thesis is divided into two parts. The theoretical part focuses on explaining basic terms concerning to self-regulation and commercial communications. Significant part is given to the study of current situation in Europe and Czech Republic. The practical part contains the analysis of recent self-regulation activities in the company Plzeňský Prazdroj. This part provide
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23

Černý, Michael. "Aktuální trendy ve výrobě a distribuci piva ve světle dlouhodobých trendů české pivní kultury (na příkladu Plzeňského Prazdroje)." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205481.

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The purpose of this master thesis is to analyze actual and long-term trends in production and distribution of beer in the Czech area. The master thesis is divided into several parts. The first part presents basic information about the influence of brewing industry on the European and Czech economies; in the following part are described trends of distribution and production of beer in the past which influenced current state of Czech brewing industry. Last part of this thesis is concentrating on a ON premise research which concentrates on one of a current trends which is typical for the Czech be
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24

Marič, Irma. "Společenská odpovědnost vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197091.

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The Master's thesis deals with corporate social responsibility. The first part is dedicated to the definition of the term Corporate Social Responsibility (CSR) and to historical development of the whole strategy. It also includes explanation of the main theoretical concepts related to the topic (Tripple Bottom Line, Carroll's Pyramid, Stakeholder Theory, etc.) Following part deals with the implementation of CSR into practice and with advantages and disadvantages of the whole concept. Next chapter is focused on national and international organizations, initiatives and certificates that help com
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25

Tomková, Michaela. "Efekty strategie extenze značky, případová studie - pivní průmysl." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-264108.

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Today there seems to be an increasing number of products similar to one another, especially on the fast-moving consumer goods market. Due to this recent trend, differentiation is necessary for companies to define their brand in relation to its competitors. One of the possibilities is the implementation of the brand extension strategy. The main objective of this master thesis is to investigate and analyze the effects of different types of brand extension strategies with the focus on the beer market. The first part of the thesis includes a thorough research of primary and secondary data, which p
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26

Slabý, Ondřej. "Odhad hodnoty podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15834.

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The purpose of this text is to estimate the value of Plzeňský Prazdroj, a.s. in order to determine value for yet unknown buyer. Approaches commonly used for appraisement of enterprises' value are used within the text, such as strategic analysis, financial analysis, finacial plan composition and the use of discounted cash flow methods. This thesis results in an appraisement of value of firm's equity on the date of evaluation.
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27

Šebková, Kateřina. "Popis a analýza Change Managementu v Plzeňském Prazdroji, a. s." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-200181.

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This thesis deals with the Change Management issue and its use in Plzeňský Prazdroj, a. s. The paper briefly summarizes the basics of Change Management and it also describes types of changes , change process and some of Change Management models, of which the greatest attention is paid to the Kotter's eight step method. The aim of this work is to analyze the functioning of Change Management in Plzeňský Prazdroj from the perspective of the use of the mentioned Kotter's method and the communication of changes to employees. This objective was fulfilled through a questionnaire survey among employee
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28

Dufek, Jiří. "Stanovení hodnoty značky Plzeňský Prazdroj, a.s." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-168297.

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