Relevant bibliographies by topics / Point of purchase (POP)

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Point of purchase (POP)'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Point of purchase (POP)"

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Gazley, Aaron, Adam Hunt, and Lachlan McLaren. "The effects of location-based-services on consumer purchase intention at point of purchase." European Journal of Marketing 49, no. 9/10 (2015): 1686–708. http://dx.doi.org/10.1108/ejm-01-2014-0012.

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Purpose – This paper aims to empirically test a conceptual model, analysing the effects that features of mobile phone location-based advertising (MLBA) services (customisation, permission and intrusiveness) have on attitudes and purchase intentions, using the theory of interactive advertising. In addition, the moderating effect of receiving such messages at point of purchase (POP) is assessed. Design/methodology/approach – Scenario-based online surveys were used, which manipulated the timing and levels of customisation of the message. Responses were received from 422 “net generation” consumers. Findings – Customisation, permission and intrusiveness all have a direct effect on consumer attitudes towards MLBA messages, and subsequently purchase intention. In addition, receiving such messages at POP strengthens the relationships between intrusiveness and attitudes, but surprisingly weakens the effect of customisation on attitudes. Research limitations/implications – Future research could consider more widespread product categories and try to measure actual behaviour. There is also potential to investigate mobile relationship marketing. Practical implications – Through permission, consumers can control the flow of messages and customise the messages they receive. While consumers benefit greatly, managers also gain opportunities through facilitating co-creative functions. These efforts will be in vain, however, if the consumer perceives the messages to be intrusive. Originality/value – While there is much research that looks at the impact of interactive advertising features on attitudes and behaviour, research has yet to consider these factors in an MLBA context. In addition, it has not considered how providing such messages at POP can influence these relationships.
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Garcia, Gabriel James M., Deborah C. Glik, Michael Prelip, and Amy Myerson. "Point-of-Purchase Alcohol Ads in One Low-Income Community in Central California." Californian Journal of Health Promotion 10, no. 1 (2012): 68–80. http://dx.doi.org/10.32398/cjhp.v10i1.1497.

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This study explores the occurrence of point-of-purchase (POP) alcohol ads in one low-income community Central California, identifies their target audience and themes, and obtains their perspective on how the ads influence women’s alcohol consumption. Methods included observation of POP alcohol ads in local supermarket and convenience stores that sell alcohol products, content analysis of a selection of these POP alcohol ads, and focus group discussions with young women who are mostly in their twenties from both Latina and non-Latina backgrounds. A total of 2,021 POP alcohol ads were observed in 164 retail establishments that sell alcohol. Of these ads, we took photos of 64 different ads for content analysis. Our content analysis indicated that most POP alcohol poster ads appealed both to men and women, with themes mainly related to sex and sports. Focus group interviews indicated that sex and sports-themed alcohol ads, coupled with the presence of peers and family members that drink alcohol, are influential in women’s decisions to drink. The influence of alcohol ads on norms regarding alcohol consumption warrant stronger anti-alcohol policies, such as the banning alcohol ads in places frequented by minors, and the implementation of anti-alcohol marketing campaigns with a health consequences focus.
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Sampepajung, Daniella Cynthia. "ANALISIS EFEKTIVITAS PROMOSI PENJUALAN POINT OF PURCHASE DISPLAYS dan HADIAH LANGSUNG TERHADAP VOLUME PENJUALAN PT. COCA-COLA AMATIL INDONESIA – SALES CENTER MAKASSAR." JBMI (Jurnal Bisnis, Manajemen, dan Informatika) 14, no. 1 (2018): 35–49. http://dx.doi.org/10.26487/jbmi.v14i1.2457.

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Penelitian ini bertujuan untuk mengukur efektivitas implementasi strategi POP Display dan Hadiah Langsung di outlet-outlet perusahaan terhadap penjualan. Point-of-Purchase (POP) Displays dan Hadiah Langsung adalah bagian dari strategi pemasaran yaitu bentuk promosi penjualan yang bersifat jangka pendek. POP Display adalah penataan produk dari perusahaan, dengan memberikan material tertentu, kepada outlet penjualan. Sementara Hadiah Langsung tentunya adalah pemberian bonus atau sovenir yang diberikan dengan pembelian produk dengan beberapa syarat yang diberlakukan perusahaan. Kedua alat promosi ini luas digunakan dalam perdagangan retail dan umumnya diterapkan oleh perusahaan yang menjual produk konsumen yang bersifat fast moving. Teknik pengumpulan data yang dipakai penelitian ini adalah metode survey dan wawancara. Dimana survery akan dilaksanakan pada 30 outlet perusahaan dan wawancara dilakukan kepada marketing officer dan pimpinan perusahaan yang mengimplementasi promosi penjualan tersebut. Data kemudian dianalisa dengan metode Regresi Linear Berganda (Multiple Linear Regression Analysis) dan diuji dengan Uji t dan Uji F.
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Cross, Geoffrey A. "Presenting Consumer Technology with Pop: A Rhetorical and Ethnographic Exploration of Point-of-Purchase Advertising." Journal of Technical Writing and Communication 39, no. 2 (2009): 141–75. http://dx.doi.org/10.2190/tw.39.2.c.

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Holben, D. H., K. G. Korhonen, and J. P. Holcomb. "Consumers Prefer a Point-Of-Purchase (POP) Program to a Classroom-Style Program When Learning about Phytochemicals." Journal of the American Dietetic Association 99, no. 9 (1999): A58. http://dx.doi.org/10.1016/s0002-8223(99)00604-5.

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Putra, Sukardi, Furqonti Ranidiah, and Ade Tiara Yulinda. "PENGARUH POINT OF PURCHASE (POP) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI PT. MATAHARI DEPARTMENT STORE KOTA BENGKULU." EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 8, no. 2 (2020): 192–204. http://dx.doi.org/10.37676/ekombis.v8i2.1085.

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Tujuan penelitian untuk mengetahui pengaruh In Store Media , Signane dan Display terhadap keputusan pemebelian produk pakaian di PT. Matahari Department Store. Metode Penelitian ini menggunakan penelitian kuantitatif,populasi dalam penelitian ini adalah seluruh konsumen PT. Matahari Department Store Kota Bengkulu yang berjumlah 120 orang. Teknik Pengumpulan Data menggunakan observasi , kuesioner. Teknik analisis yang digunakan yaitu Uji Regresi Linear Berganda. Hasil Penelitian menunjukan In Store Media berpengaruh terhadap Keputusan Pembelian pada Produk Pakaian di PT. Matahari Department Store Kota Bengkulu, hal ini dibuktikan dengan hasil uji t menunjukan nilai thit >tα /2 (8.193 >1.9840) dan (sig α = 0,000 < 0,050). Signane berpengaruh signifikan terhadap Keputusan Pembelian pada Produk Pakaian di PT. Matahari Department Store Kota Bengkulu, hal ini dibuktikan dengan hasil uji t menunjukan nilai thit>tα/2 (2.689 > 1.9840) dan (sig α = 0,043 <0,050 ). Display berpengaruh signifikan terhadap Keputusan Pembelian pada Produk Pakaian di PT. Matahari Department Store Kota Bengkulu, hal ini dibuktikan dengan hasil uji t menunjukan nilai thit> tα/2 (2.480 > 1.9840) dan (sig α = 0,034 <0,050 ). Koefisien determinasi R2 = 0, 646 nilai mempunyai makna bahwa In Store Media (X1), Signane (X2), dan Display (X3) memberikan kontribusi yang signifikan pengaruh sebesar 0, 646 atau 64,6% terhadap Keputusan Pembelian (Y) pada Produk Pakaian di PT.
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Hartanti, G., and D. Hendrassukma. "Ergonomics and anthropometry analysis from the Point-of-Purchase (POP) element in achievement of customer satisfaction in the retail space." IOP Conference Series: Earth and Environmental Science 729, no. 1 (2021): 012020. http://dx.doi.org/10.1088/1755-1315/729/1/012020.

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Dunfee, Thomas W. "The Marketplace of Morality: First Steps Toward a Theory of Moral Choice." Business Ethics Quarterly 8, no. 1 (1998): 127–45. http://dx.doi.org/10.2307/3857525.

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Abstract:A marketplace of morality (MOM) is a place where individuals act under the influence of their moral desires. A MOM produces an output representing the aggregate acted-upon moral preferences of its participants. Individual behavior is influenced by POPs, or passions of propriety. People implement POP preferences when they buy stock, purchase goods and services, choose jobs and so on. Firms respond by social cause marketing and other devices which encourage customers to align their social preferences with those represented by the firm. The outputs of MOM constitute an important reference point for understanding business morality. Even so, the normative status of MOM outputs must be subject to principles of universal morality. A principle of greater preponderance is offered as a means for determining when a MOM output is ethically legitimate.A theory of moral choice, based upon the concept of a MOM, may have potential for providing a unifying framework integrating moral preferences, reasoning, behaviors and organizational contexts with broader political and economic concepts.
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Sogari, Giovanni, Jie Li, Michele Lefebvre, et al. "The Influence of Health Messages in Nudging Consumption of Whole Grain Pasta." Nutrients 11, no. 12 (2019): 2993. http://dx.doi.org/10.3390/nu11122993.

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Health messages may be an important predictor in the selection of healthier food choices among young adults. The primary objective of our study is to test the impact of labeling whole grain pasta with a health message descriptor displayed at the point-of-purchase (POP) on consumer choice in a campus dining setting. The study was conducted in a large US college dining venue during lunch service; data were collected during a nine-week period, for a total of 18 days of observation. Each day, an information treatment (i.e., no-message condition; vitamin message; fiber message) was alternated assigned to whole grain penne. Over the study period, the selection of four pasta options (white penne, whole grain penne, spinach fettuccine, and tortellini) were recorded and compiled for analysis. Logistic regression and pairwise comparison analyses were performed to estimate the impact of health messages on diners’ decisions to choose whole grain penne among the four pasta types. Our results indicate that only the message about vitamin benefits had a significant effect on this choice, with a 7.4% higher probability of selecting this pasta than the no-message condition and 6.0% higher than the fiber message condition. These findings suggest that psychological health claims (e.g., reduction of fatigue) of whole grains seem more attractive than physiological health claims (e.g., maintaining a healthy weight) for university students. In line with the 2015–2020 Dietary Guidelines for Americans, our results suggest that small changes made at the POP have the potential to contribute to significant improvements in diet (e.g., achieving recommended levels of dietary fiber). These findings have important implications for food service practitioners in delivering information with the greatest impact on healthy food choices.
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Jamiludin, Mohamad, Choirul Anam, and Agus Sifaunajah. "RANCANG BANGUN POINT OF SALES TERINTEGRASI DENGAN SISTEM GUDANG." SAINTEKBU 11, no. 1 (2019): 57–67. http://dx.doi.org/10.32764/saintekbu.v11i1.359.

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The main purpose of establishing an information system is to facilitate human work easier. In this study, the Point of Sales (POS) information system is a system that regulates the flow and also the sale and purchase reports or transactions as well as incoming goods from the production process. The latest goal is that the system can provide valid reports, both transaction reports and goods reports. Therefore the author develops a system that has been running at PT. MAAN GHODAQO SHIDDIQ LESTARI which still uses a Microsoft Excel based on the system. Where the system is still using manual methods in processing transaction data and incoming goods. In the development of this application, the author uses the UML modelling language (Unified Modeling Language). While in the implementation stage the author uses the PHP programming language for servers and warehouse administrators and uses Basic4android programming language for sales. The result of the development of the system is an integrated POS information system, in that integration is expected to be able to regulate sales transactions and also incoming goods from the production process.
 
 Keywords: point of sales, unified modelling language, PHP, basic4android
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Dissertations / Theses on the topic "Point of purchase (POP)"

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Gil, Rosana de Araujo. "A PROMOÇÃO DE VENDAS E A CRIANÇA: O PEQUENO CONSUMIDOR LEVADO A SÉRIO NO PONTO DE VENDA." Universidade Metodista de São Paulo, 2004. http://tede.metodista.br/jspui/handle/tede/739.

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Made available in DSpace on 2016-08-03T12:30:17Z (GMT). No. of bitstreams: 1 Rosana de Araujo Gil.pdf: 1137201 bytes, checksum: 12f17687a030d6f010152ba4936ef57f (MD5) Previous issue date: 2004-03-15<br>Conselho Nacional de Desenvolvimento Científico e Tecnológico<br>This paper discusses the growing importance of the infantile-consumer segment in the market, focusing in the point of purchase (POP) and the procedures to be implemented in order to attract this type of consumer. This study is based on the conceptual framework of retailing and Brazilian s market trends, ending with a research on parents and kids at the point of purchase (POP).<br>Este trabalho discute e demonstra o crescimento da importância do consumidor infantil no mercado, principalmente no que se refere ao ponto de venda e as articulações que podemos demandar para atrair a atenção desta clientela. Parte de um referencial teórico do marketing destinado ao varejo, passa pelas tendências de mercado brasileiro, terminando com uma pesquisa realizada com pais e filhos no ponto de venda.
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Kurzawa, Ondřej. "Efektivita komunikace v místě prodeje." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75348.

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This master thesis deals with possibilities for addressing customers at point of sale. Its objective is to apply current theoretical approaches to the field of research in order to design a concrete solution for increase of communication effectiveness of dermo-cosmetics products at pharmacies.
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Soo, Jackie. "Point-of-Purchase Food Marketing and Policy Solutions." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:27201724.

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Background: Food marketing has been implicated as a driver of obesity. However, few studies have examined point-of-purchase marketing in supermarkets and restaurants, or marketing in lower-income countries. Furthermore, policy solutions to counteract marketing and provide consumers with objective nutritional information require evidence of efficacy. Paper 1. We documented child-oriented marketing practices, product claims, and health-evoking images on 106 cereals sold in Guatemala City, Guatemala. Linear regression was used to evaluate the association between various marketing strategies and nutritional quality. We found that child-oriented cereals had worse overall nutritional quality and higher sugar content compared to non-child oriented cereals. Cereals with health claims were not significantly healthier than those without claims. Paper 2. Menu items marketed on general and kids’ menu boards and signage were recorded at McDonald’s, Burger King, Wendy’s, and Taco Bell throughout the United States in 2010 and 2013. Linear regression was used to model changes over time in nutritional quality of marketed foods and beverages. On general menu boards, marketed items became healthier, improving in overall nutritional quality and decreasing in calories. This pattern was evident in all chains except Taco Bell, where marketed items increased in calories. On general menu boards and signage, while marketed foods improved in nutritional quality, marketed beverages remained the same or became worse. However, on kids’ menu boards, both foods and beverages became healthier. Paper 3. 1,958 adults completed an online survey. Participants were randomized to one of six labeling groups: No label; Calories per bottle; Traffic light; Warning label; Calories+Warning; Traffic Light+Warning. Differences in purchase intentions and perceptions for SSBs across groups were assessed with ANCOVAs. Single health warning labels on SSBs appeared as effective as single traffic lights or combined calories plus warning labels. Warning labels were most effective when combined with traffic light labels in conveying health-related risks associated with SSB overconsumption. Conclusions: Although marketed products in fast food restaurants in the United States appear to be showing modest improvements in nutritional quality, the increase in child-oriented marketing on nutritionally-poor items in other countries is concerning. Continued research on nutrition-minded policy solutions is essential.
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Schmidt, Toni [Verfasser]. "Shopper Behavior at the Point of Purchase / Toni Schmidt." Frankfurt : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2016. http://d-nb.info/1102804959/34.

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Kim, Deuksoo. "The role of packaging design in point-of-purchase communications." Thesis, De Montfort University, 2002. http://hdl.handle.net/2086/4825.

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Veldman, Stian. "Consumer perceptions of beer products at the point of purchase / Veldman S." Thesis, North-West University, 2011. http://hdl.handle.net/10394/7342.

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Customer perception and the way this phenomenon impacts customers' choices when purchasing products is an extremely significant marketing aspect in any industry. In a competitive market and economy, understanding and being able to predict consumer perceptions and responses is a crucial competitive factor that all suppliers should have an in–depth knowledge and understanding of. This applies especially to the South African beer market with more than forty competing beer brands. This study examines the aspect of customer perception in terms of the three central variable perceptions of price, taste and brand image. Furthermore, the study takes into account the interaction between these variables and attempts to ascertain whether one is more significant than the other. To this end an empirical research study was undertaken by means of a questionnaire that examined the responses from 225 participants. These responses were analysed in terms of a number of significant variables in relation to perceptions of price, taste and brand image. The results were also compared to the literature and theory on the subject. Among the findings from this research was that while all variables were important, price was considered by the participants to be a constant factor in the decision–making process. However, it was also found that price as a perception could not be viewed in isolation as a separate and autonomous variable. It was found that aspects such as brand image could have a significant impact on other perceptual factors such as taste. The study concludes with the recommendation that the perceptions of price, taste and brand image should be considered in terms of their affect on each other and should be further researched in terms of a more holistic understanding of their interconnections.<br>Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
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Zimmermann, Gregor. "Videobeobachtung im stationären Einzelhandel eine empirische Analyse zum Kundenverhalten am Point of Purchase." Lohmar Köln Eul, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=3066337&prov=M&dok_var=1&dok_ext=htm.

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Zimmermann, Gregor. "Videobeobachtung im stationären Einzelhandel : eine empirische Anaylse zum Kundenverhalten am Point of Purchase /." Lohmar [u.a.] : Eul, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016777774&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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SADDI, MONICA SABOIA. "FASHION BRAND STORES: INTEGRATING THE FASHION BRAND IDENTITY TO POINT OF PURCHASE DESIGN PROJECTS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2008. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=13339@1.

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CONSELHO NACIONAL DE DESENVOLVIMENTO CIENTÍFICO E TECNOLÓGICO<br>A presente pesquisa aborda os projetos de design para pontos de venda de marcas de moda, como importantes veículos de transmissão da identidade das marcas. Analisa os processos de integração desses projetos entre si e com a identidade das marcas. A pesquisa de campo foi realizada através do método de pesquisa-ação participante, durante um ano, para testar um modelo de integração, em duas empresas de varejo de moda no Rio de Janeiro. A pesquisa bibliográfica relaciona a velocidade e efemeridade do contexto atual, com o desafio permanente da construção da identidade e do valor simbólico das marcas de moda; considera os estudos sobre marcas em geral para relacioná-los à dinâmica específica do varejo de moda; desenvolve o conceito ampliado de marca e de marcas de varejo de moda; analisa estratégias de empresas líderes do varejo de moda mundial que exploram os projetos de design do ponto de venda para oferecer aos indivíduos experiências e encontro de significados; destaca a necessidade de gestão desses projetos, para promover maior integração na construção da identidade das marcas de moda, e propõe um modelo de integração para os projetos de design do ponto de venda com a identidade da marca. A pesquisa contribui com o aumento do conhecimento no campo da moda, oferecendo uma abordagem específica desta área, no que diz respeito à gestão das marcas no contexto do varejo de moda e a importância do design nos projetos do ponto de venda, para a construção da identidade das marcas de moda.<br>This present research approaches the fashion brands point of purchase design projects as an important way of transmission for their brand identity. Assess the process of development and integrating of these projects with one another and with the brand identity. The practical research was realized by a participative action research, during one year, to test a model of integration process, on two fashion retail companies in Rio de Janeiro. The bibliography relates the velocity and ephemerally of the current context, with the permanent challenge to build up the identity and symbolic value of fashion retail brands; consider the studies about general brands to relates them to the fashion retail specific dynamic; develops the broadest brand concept and fashion retail brands concept; analyzes some practices of global fashion retail leaders, who explore points of purchase design projects, offering to their costumers, experiences and meanings; highlights the need of management of these projects to promote more integration to build up the identity of the fashion brands, and propose one model of integration for point of purchase design projects and brand identity. The research expand the knowledge of fashion, offering a specific study of this area, about brand management in fashion retail context and the importance of design in point of purchase projects to build the fashion brand identity.
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Balfour, Donna S. "Consumer response to computerised nutritional information at the point-of-purchase in catering establishments." Thesis, Robert Gordon University, 1994. http://hdl.handle.net/10059/2636.

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Increased scientific understanding of the links between nutrition and health has led to a demand for more nutrition information to be made available to consumers. Nutrition information is widely available on supermarket products but is rarely found in catering establishments. This research involved the provision of nutrition information in canteens and restaurants and studied the effect on consumer meal choices. A study was designed to find the optimum visual method of displaying nutrition information. Eight nutritional formats were systematically tested on customers in a shopping centre food court. Graphical formats displaying nutrition information in relation to current dietary advice relayed the nutrition information significantly quicker than, and as accurately as, tabular displays. A database system was developed to provide nutrition information on menu items making up a selected meal. A program suite was designed to enable the creation of recipes and menus. The nutritional breakdown of a selected meal was displayed to the customer who was then given the opportunity to change their meal before that meal was acquired. All initial choices and subsequent changes were recorded for analysis. Surveys carried out in two canteen locations (n=694) revealed that a significant percentage of customers (16%) did make changes to their meal after viewing the nutritional information on their first choice. Those who did not change were, on average, making "healthy" choices of meal. Those who did change made second choices which were, on average, significantly lower in energy, saturated fatty acids and non-milk extrinsic sugars than their first selections. Overall "healthier" choices were made with the second selection which did not differ significantly from the nutritional content of the meals chosen by those respondents who had not wished to change. Further research is necessary to determine whether the intention to change a selected meal as demonstrated by this research would be carried through by the respondents to the actual food selection.
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Books on the topic "Point of purchase (POP)"

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Young, Rosemary. Consumer behaviour at the point-of-purchase: Is ambient POP an effective alternative to traditional POP in terms of inducing impulsive purchasing behaviour within the consumer?. LCP, 2000.

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Point of purchase design 2. PBC International, 1989.

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Menin, Ben. The power of point-of-purchase advertising. AMACOM, 1992.

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Kilian, Sven. Consumer Social Responsibility am Point of Purchase. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34235-7.

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Wansink, Brian. Point-of-purchase promotions that sell more units. Marketing Science Institute, 1997.

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Wansink, Brian. Point-of-purchase promotions that sell more units. Marketing Science Institute, 1997.

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Point of purchase: How shopping changed American culture. Routledge, 2004.

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Zukin, Sharon. Point of purchase: How shopping changed American culture. Routledge, 2003.

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Zukin, Sharon. Point of purchase: How shopping changed American culture. Routledge, 2004.

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Wansink, Brian. Point-of-purchase promotions that sell more units. Marketing Science Institute, 1997.

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Book chapters on the topic "Point of purchase (POP)"

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Kilian, Sven. "Konzeptionelle und theoretische Grundlagen zur Aktivierung /Deaktivierung des sozial-ökologischen Konsumentengewissens." In Consumer Social Responsibility am Point of Purchase. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34235-7_2.

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Kilian, Sven. "Einleitung." In Consumer Social Responsibility am Point of Purchase. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34235-7_1.

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Kilian, Sven. "Aktivierende und deaktivierende Faktoren des sozial-ökologischen Konsumentengewissens (Studie 1)." In Consumer Social Responsibility am Point of Purchase. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34235-7_3.

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Kilian, Sven. "Implikationen." In Consumer Social Responsibility am Point of Purchase. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34235-7_5.

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Kilian, Sven. "Rolle des Reasoning-Fokus für Moral Disengagement gegenüber sozial-ökologisch problematischen Konsumoptionen (Studie 2)." In Consumer Social Responsibility am Point of Purchase. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34235-7_4.

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Kilian, Sven. "Schlussbetrachtung." In Consumer Social Responsibility am Point of Purchase. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34235-7_6.

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Ben Khalifa, Dorra, Matthieu Martel, and Assalé Adjé. "POP: A Tuning Assistant for Mixed-Precision Floating-Point Computations." In Communications in Computer and Information Science. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-46902-3_5.

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Schröder, Hendrik. "Die Kommunikationspolitik in der Einkaufsstätte oder: Kommunikation am Point of Purchase." In Handelsmarketing. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7183-8_7.

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Chen, Deqing, and Miaomiao Zhong. "Design and Material Selection of Shopping Malls Point-of-Purchase Displays." In Lecture Notes in Electrical Engineering. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-3530-2_86.

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Brown, Abraham K. "Levels and Correlates of Awareness of Point-of-Purchase Tobacco Displays and Advertising." In Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_73.

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Conference papers on the topic "Point of purchase (POP)"

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Ishibashi, Ken. "Assessing Effect of POP Advertising on Decision Making of Product Purchase in Supermarket." In 2017 4th Asia-Pacific World Congress on Computer Science and Engineering (APWC on CSE). IEEE, 2017. http://dx.doi.org/10.1109/apwconcse.2017.00016.

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Kollarova, Daniela. "MARKETING OR COMMUNICATION AT POINT OF PURCHASE?" In SGEM 2014 Scientific SubConference on PSYCHOLOGY AND PSYCHIATRY, SOCIOLOGY AND HEALTHCARE, EDUCATION. Stef92 Technology, 2014. http://dx.doi.org/10.5593/sgemsocial2014/b12/s2.064.

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Wang, Ruili. "Capability-oriented “Point of Purchase Advertisingq Teaching Reform Research." In 2013 Conference on Education Technology and Management Science. Atlantis Press, 2013. http://dx.doi.org/10.2991/icetms.2013.232.

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Baoquan Chen and Minh Xuan Nguyen. "POP: a hybrid point and polygon rendering system for large data." In Proceedings VIS 2001. Visualization 2001. IEEE, 2001. http://dx.doi.org/10.1109/visual.2001.964492.

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Cumby, Chad, Andrew Fano, Rayid Ghani, and Marko Krema. "Predicting customer shopping lists from point-of-sale purchase data." In the 2004 ACM SIGKDD international conference. ACM Press, 2004. http://dx.doi.org/10.1145/1014052.1014098.

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Predanocyová, Kristína, and Ľubica Kubicová. "Purchase of Food via the Internet from Consumer‘s Point of View." In International Scientific Days 2018. Wolters Kluwer ČR, Prague, 2018. http://dx.doi.org/10.15414/isd2018.s2-1.12.

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Wang Ruili. "Capability-oriented “point of purchase advertising” teaching reform research." In 2012 First National Conference for Engineering Sciences (FNCES). IEEE, 2012. http://dx.doi.org/10.1109/nces.2012.6543722.

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Ishibashi, Ken, and Katsutoshi Yada. "Assessment of Effect of POP on Purchase Behavior: Comparison of Effectiveness of Eye-Tracking Data and Shopping Path Data." In 2018 5th Asia-Pacific World Congress on Computer Science and Engineering (APWC on CSE). IEEE, 2018. http://dx.doi.org/10.1109/apwconcse.2018.00020.

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Ben Khalifa, Dorra, and Matthieu Martel. "An Evaluation of POP Performance for Tuning Numerical Programs in Floating-Point Arithmetic." In 2021 4th International Conference on Information and Computer Technologies (ICICT). IEEE, 2021. http://dx.doi.org/10.1109/icict52872.2021.00019.

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Alfian, Erwin. "Designing Point of Purchase Standing Alone Category Using Visual Anamorphic Techniques for Modern Retails." In International Conference of Innovation in Media and Visual Design (IMDES 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201202.060.

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Reports on the topic "Point of purchase (POP)"

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Lam, Yuen H. Performance Oriented Packaging (POP) Testing of M567 Front Body Assembly, M935 Front Body Assembly, and M935 Point Detonating Fuze (Less Booster) for 60mm, 81mm, and 120mm Mortar Packed in a Fiberboard Container. Defense Technical Information Center, 1993. http://dx.doi.org/10.21236/ada262917.

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Bedford, Philip, Alexis Long, Thomas Long, Erin Milliken, Lauren Thomas, and Alexis Yelvington. Legal Mechanisms for Mitigating Flood Impacts in Texas Coastal Communities. Edited by Gabriel Eckstein. Texas A&M University School of Law Program in Natural Resources Systems, 2019. http://dx.doi.org/10.37419/eenrs.mitigatingfloodimpactstx.

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Abstract:
Flooding is a major source of concern for Texas’ coastal communities. It affects the quality of infrastructure, the lives of citizens, and the ecological systems upon which coastal communities in Texas rely. To plan for and mitigate the impacts of flooding, Texas coastal communities may implement land use tools such as zoning, drainage utility systems, eminent domain, exactions, and easements. Additionally, these communities can benefit from understanding how flooding affects water quality and the tools available to restore water bodies to healthy water quality levels. Finally, implementing additional programs for education and ecotourism will help citizens develop knowledge of the impacts of flooding and ways to plan and mitigate for coastal flooding. Land use tools can help communities plan for and mitigate flooding. Section III addresses zoning, a land use tool that most municipalities already utilize to organize development. Zoning can help mitigate flooding, drainage, and water quality issues, which, Texas coastal communities continually battle. Section IV discusses municipal drainage utility systems, which are a mechanism available to municipalities to generate dedicated funds that can help offset costs associated with providing stormwater management. Section V addresses land use and revenue-building tools such as easements, eminent domain, and exactions, which are vital for maintaining existing and new developments in Texas coastal communities. Additionally, Section VI addresses conservation easements, which are a flexible tool that can enhance community resilience through increasing purchase power, establishing protected legal rights, and minimizing hazardous flood impacts. Maintaining good water quality is important for sustaining the diverse ecosystems located within and around Texas coastal communities. Water quality is regulated at the federal level through the Clean Water Act. As discussed in Section VII, the state of Texas is authorized to implement and enforce these regulations by implementing point source and nonpoint source pollutants programs, issuing permits, implementing stormwater discharge programs, collecting water quality data, and setting water quality standards. The state of Texas also assists local communities with implementing restorative programs, such as Watershed Protection Programs, to help local stakeholders restore impaired water bodies. Section VIII addresses ecotourism and how these distinct economic initiatives can help highlight the importance of ecosystem services to local communities. Section VIX discusses the role of education in improving awareness within the community and among visitors, and how making conscious decisions can allow coastal communities to protect their ecosystem and protect against flooding.
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