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Journal articles on the topic 'Point of purchase (POP)'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Gazley, Aaron, Adam Hunt, and Lachlan McLaren. "The effects of location-based-services on consumer purchase intention at point of purchase." European Journal of Marketing 49, no. 9/10 (2015): 1686–708. http://dx.doi.org/10.1108/ejm-01-2014-0012.

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Purpose – This paper aims to empirically test a conceptual model, analysing the effects that features of mobile phone location-based advertising (MLBA) services (customisation, permission and intrusiveness) have on attitudes and purchase intentions, using the theory of interactive advertising. In addition, the moderating effect of receiving such messages at point of purchase (POP) is assessed. Design/methodology/approach – Scenario-based online surveys were used, which manipulated the timing and levels of customisation of the message. Responses were received from 422 “net generation” consumers

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2

Garcia, Gabriel James M., Deborah C. Glik, Michael Prelip, and Amy Myerson. "Point-of-Purchase Alcohol Ads in One Low-Income Community in Central California." Californian Journal of Health Promotion 10, no. 1 (2012): 68–80. http://dx.doi.org/10.32398/cjhp.v10i1.1497.

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This study explores the occurrence of point-of-purchase (POP) alcohol ads in one low-income community Central California, identifies their target audience and themes, and obtains their perspective on how the ads influence women’s alcohol consumption. Methods included observation of POP alcohol ads in local supermarket and convenience stores that sell alcohol products, content analysis of a selection of these POP alcohol ads, and focus group discussions with young women who are mostly in their twenties from both Latina and non-Latina backgrounds. A total of 2,021 POP alcohol ads were observed i

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3

Sampepajung, Daniella Cynthia. "ANALISIS EFEKTIVITAS PROMOSI PENJUALAN POINT OF PURCHASE DISPLAYS dan HADIAH LANGSUNG TERHADAP VOLUME PENJUALAN PT. COCA-COLA AMATIL INDONESIA – SALES CENTER MAKASSAR." JBMI (Jurnal Bisnis, Manajemen, dan Informatika) 14, no. 1 (2018): 35–49. http://dx.doi.org/10.26487/jbmi.v14i1.2457.

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Penelitian ini bertujuan untuk mengukur efektivitas implementasi strategi POP Display dan Hadiah Langsung di outlet-outlet perusahaan terhadap penjualan. Point-of-Purchase (POP) Displays dan Hadiah Langsung adalah bagian dari strategi pemasaran yaitu bentuk promosi penjualan yang bersifat jangka pendek. POP Display adalah penataan produk dari perusahaan, dengan memberikan material tertentu, kepada outlet penjualan. Sementara Hadiah Langsung tentunya adalah pemberian bonus atau sovenir yang diberikan dengan pembelian produk dengan beberapa syarat yang diberlakukan perusahaan. Kedua alat promosi

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4

Cross, Geoffrey A. "Presenting Consumer Technology with Pop: A Rhetorical and Ethnographic Exploration of Point-of-Purchase Advertising." Journal of Technical Writing and Communication 39, no. 2 (2009): 141–75. http://dx.doi.org/10.2190/tw.39.2.c.

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5

Holben, D. H., K. G. Korhonen, and J. P. Holcomb. "Consumers Prefer a Point-Of-Purchase (POP) Program to a Classroom-Style Program When Learning about Phytochemicals." Journal of the American Dietetic Association 99, no. 9 (1999): A58. http://dx.doi.org/10.1016/s0002-8223(99)00604-5.

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6

Putra, Sukardi, Furqonti Ranidiah, and Ade Tiara Yulinda. "PENGARUH POINT OF PURCHASE (POP) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN DI PT. MATAHARI DEPARTMENT STORE KOTA BENGKULU." EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 8, no. 2 (2020): 192–204. http://dx.doi.org/10.37676/ekombis.v8i2.1085.

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Tujuan penelitian untuk mengetahui pengaruh In Store Media , Signane dan Display terhadap keputusan pemebelian produk pakaian di PT. Matahari Department Store. Metode Penelitian ini menggunakan penelitian kuantitatif,populasi dalam penelitian ini adalah seluruh konsumen PT. Matahari Department Store Kota Bengkulu yang berjumlah 120 orang. Teknik Pengumpulan Data menggunakan observasi , kuesioner. Teknik analisis yang digunakan yaitu Uji Regresi Linear Berganda. Hasil Penelitian menunjukan In Store Media berpengaruh terhadap Keputusan Pembelian pada Produk Pakaian di PT. Matahari Department Sto

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7

Hartanti, G., and D. Hendrassukma. "Ergonomics and anthropometry analysis from the Point-of-Purchase (POP) element in achievement of customer satisfaction in the retail space." IOP Conference Series: Earth and Environmental Science 729, no. 1 (2021): 012020. http://dx.doi.org/10.1088/1755-1315/729/1/012020.

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8

Dunfee, Thomas W. "The Marketplace of Morality: First Steps Toward a Theory of Moral Choice." Business Ethics Quarterly 8, no. 1 (1998): 127–45. http://dx.doi.org/10.2307/3857525.

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Abstract:A marketplace of morality (MOM) is a place where individuals act under the influence of their moral desires. A MOM produces an output representing the aggregate acted-upon moral preferences of its participants. Individual behavior is influenced by POPs, or passions of propriety. People implement POP preferences when they buy stock, purchase goods and services, choose jobs and so on. Firms respond by social cause marketing and other devices which encourage customers to align their social preferences with those represented by the firm. The outputs of MOM constitute an important referenc

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9

Sogari, Giovanni, Jie Li, Michele Lefebvre, et al. "The Influence of Health Messages in Nudging Consumption of Whole Grain Pasta." Nutrients 11, no. 12 (2019): 2993. http://dx.doi.org/10.3390/nu11122993.

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Health messages may be an important predictor in the selection of healthier food choices among young adults. The primary objective of our study is to test the impact of labeling whole grain pasta with a health message descriptor displayed at the point-of-purchase (POP) on consumer choice in a campus dining setting. The study was conducted in a large US college dining venue during lunch service; data were collected during a nine-week period, for a total of 18 days of observation. Each day, an information treatment (i.e., no-message condition; vitamin message; fiber message) was alternated assig

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10

Jamiludin, Mohamad, Choirul Anam, and Agus Sifaunajah. "RANCANG BANGUN POINT OF SALES TERINTEGRASI DENGAN SISTEM GUDANG." SAINTEKBU 11, no. 1 (2019): 57–67. http://dx.doi.org/10.32764/saintekbu.v11i1.359.

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The main purpose of establishing an information system is to facilitate human work easier. In this study, the Point of Sales (POS) information system is a system that regulates the flow and also the sale and purchase reports or transactions as well as incoming goods from the production process. The latest goal is that the system can provide valid reports, both transaction reports and goods reports. Therefore the author develops a system that has been running at PT. MAAN GHODAQO SHIDDIQ LESTARI which still uses a Microsoft Excel based on the system. Where the system is still using manual method

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11

Dewi, Irma Amelia, Yusup Miftahuddin, Muhammad Assidiq Fattah, Cikal Bingah Palenda, and Syahrul Fathurrahman Erawan. "Point of Sales System in InHome Café Website using Agile Methodology." Journal of Innovation and Community Engagement 1, no. 1 (2021): 01–19. http://dx.doi.org/10.28932/jice.v1i1.3321.

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The Point of Sales (POS) system is a system that supports sales transactions where POS is currently evolving because it can record sales, record inventory, print invoices, calculate profits and improve services for businesspeople and entrepreneurs. InHome Café is one of the growing cafe in Subang, Bandung. Ease of access to purchase products through online services led to an increase in transactions. At InHome Café Subang, data management, data processing, and sales transaction processing used to rely on a manual system or paper-based recording, which open to risks in data management and secur

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12

DeFusco, Anthony A., and Andrew Paciorek. "The Interest Rate Elasticity of Mortgage Demand: Evidence from Bunching at the Conforming Loan Limit." American Economic Journal: Economic Policy 9, no. 1 (2017): 210–40. http://dx.doi.org/10.1257/pol.20140108.

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This paper provides novel estimates of the interest rate elasticity of mortgage demand by measuring the degree of bunching in response to a discrete jump in interest rates at the conforming loan limit—the maximum loan size eligible for purchase by Fannie Mae and Freddie Mac. The estimates indicate that a 1 percentage point increase in the rate on a 30-year fixed-rate mortgage reduces first mortgage demand by between 2 and 3 percent. One-third of this response is driven by borrowers who take out second mortgages, which implies that total mortgage debt only declines by 1.5 to 2 percent. (JEL D14

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13

Kahn, Brian A., and William G. McGlynn. "Relating Objective and Subjective Ratings of Snap Bean Pod Color to Likelihood of Purchase." HortScience 44, no. 3 (2009): 737–41. http://dx.doi.org/10.21273/hortsci.44.3.737.

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Snap bean (Phaseolus vulgaris L.) cultivars with pods representing a range of greenness were grown in Oklahoma field trials in 2001 and 2004. Objective color evaluations (L* value and hue angle) performed on raw and cooked pod samples from 10 (2001) or 12 (2004) of these cultivars indicated that color testing of raw snap bean pods may not be sufficient to determine the color after cooking. Although L* values may be expected to decrease after cooking, the magnitude of the changes may not be predictable. Changes in hue angle values after cooking appear to be even more variable among cultivars. T

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14

Yang, Jui-Pin. "Design of a Near Field Communication-Enabled Points Collection Application System." Advanced Science, Engineering and Medicine 12, no. 7 (2020): 875–80. http://dx.doi.org/10.1166/asem.2020.2624.

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Nowadays, users collect points by stickers after they purchase products. However, to issue stickers and to exchange points are inconvenient to store staffs and users. In addition, the traditional way for points collection increases the business cost because of additional cards and stickers. In this paper, we propose a novel, practical and integrated application system to resolve above issues namely NFC-enabled Point Collection Application System (NPCAS). NPCAS mainly consists of three subsystems including user-side APP, store-side APP and backend management system. The user-side APP let users

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15

UAzuay, Administrador. "Estudio exploratorio de estrategia de descuento que utilizan las principales cadenas de supermercados del Ecuador para persuadir el consumo de alimentos." UDA AKADEM, no. 4 (October 25, 2019): 134–55. http://dx.doi.org/10.33324/udaakadem.v1i4.240.

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El objetivo del presente estudio exploratorio consiste en identificar la estrategia de descuento que utilizan las principales cadenas de supermercados del Ecuador, para persuadir el consumo de productos de los grupos de alimentos. El método de investigación utiliza do fue la revisión sistemática de literatura, tanto de artículos científicos, de literatura gris, como de los portales de internet de las principales cadenas de supermercados a nivel nacional, durante la primera semana del mes de febrero de 2019. Con estos insumos, se construyeron dos tablas que muestran las estrategias utilizadas p

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16

Kirana, Galuh Ardhya. "FANDOM EFFECT ON FANS PURCHASE DECISION TOWARDS BTS ALBUM: A CONCEPTUAL STUDY." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 9 (2021): 132–42. http://dx.doi.org/10.35631/aijbes.39010.

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Currently, South Korea is very popular for its pop music, which is Korean Pop or “K-Pop”. There are a lot of K-Pop groups and one of them is BTS. BTS’ albums are known to be one of the best-selling in K-Pop, with a total of more than 20 million albums sold in 2020. BTS also has a large number of fans, with Indonesia being one of the top 10 countries that have the highest number of BTS fans. Indonesia also has a BTS fan community that connects BTS fans in the country. However, Indonesia does not seem to contribute a high share in the selling of BTS’ albums, be it physical or digital. Therefore,

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17

Schor, Juliet. "Point of Purchase." Contemporary Sociology: A Journal of Reviews 34, no. 1 (2005): 43–44. http://dx.doi.org/10.1177/009430610503400127.

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18

Fishwick, Marshall W. "Point of Purchase." Journal of American Culture 28, no. 3 (2005): 332–33. http://dx.doi.org/10.1111/j.1542-734x.2005.00228.x.

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19

Royall, Dawna. "Point-of-purchase Decisions." Canadian Journal of Dietetic Practice and Research 70, no. 2 (2009): 56. http://dx.doi.org/10.3148/70.2.2009.56.

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20

Phillips, Hugh, and John Cox. "Point of purchase marketing." Journal of Brand Management 5, no. 3 (1998): 186–93. http://dx.doi.org/10.1057/bm.1998.5.

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21

Athens, Lonnie. "“Color, Creed, and Character”." International Review of Qualitative Research 2, no. 1 (2009): 131–43. http://dx.doi.org/10.1525/irqr.2009.2.1.131.

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Due to heavy rains, the industrial canal that runs by Pop's café threatens to overflow and spill into it and the one-room station house next door. Pop organizes a work party to place sandbags around the two buildings. Despite their best efforts, the water from the canal floods the buildings destroying much of their interiors. Unable to secure a loan from the bank to pay for repairs and purchase new restaurant equipment, Pop contemplates selling his café. Just before Pop closes the deal, however, he learns that the company owning the canal has offered to settle the damage suit that he brought a

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22

Areni, C. S., D. F. Duhan, and P. Kiecker. "Point-of-Purchase Displays, Product Organization, and Brand Purchase Likelihoods." Journal of the Academy of Marketing Science 27, no. 4 (1999): 428–41. http://dx.doi.org/10.1177/0092070399274003.

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23

Henriques, A. S., R. B. Swanson, and K. Krug. "Point-of-Purchase Information Affects Consumer Intent to Purchase Muffins." Journal of the American Dietetic Association 99, no. 9 (1999): A60. http://dx.doi.org/10.1016/s0002-8223(99)00611-2.

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24

Kivioja, Kaisa. "Impact of point-of-purchase olfactory cues on purchase behavior." Journal of Consumer Marketing 34, no. 2 (2017): 119–31. http://dx.doi.org/10.1108/jcm-08-2015-1506.

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Purpose This study aims to examine the impact of olfactory cues at the point of purchase on consumers’ purchase behavior in terms of sales. Design/methodology/approach The theory of semantic congruence and sensory marketing on consumer behavior is tested using data collected through an experiment and analyzed using quantitative methods. Findings The presence of an olfactory cue has a positive impact on purchase behavior, as measured by product and product-category sales. Results indicate that a more common, category-congruent scent is optimal, as opposed to product-congruent, differentiating s

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25

ARTANTI, YESSY, and YUSDIA PUSPARINI. "Pengaruh Faktor-Faktor Kemasan Produk terhadap Keputusan Pembelian Konsumen Pop Mie di Supermarket Giant Wiyung." BISMA (Bisnis dan Manajemen) 3, no. 2 (2018): 157. http://dx.doi.org/10.26740/bisma.v3n2.p157-171.

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This study aimed to investigate the influence factors of product packaging to Pop Mie consumer purchase decision at Wiyung Giant Supermarket. Product packaging factors in this case includes visibility, information, emotional appeal, and power/ ability to do (workability). The population used in this study is to visitors of the Wiyung Giant Supermarket who was buying Pop Mie. Technique to determine the members of the sample in this study is using accidental sampling technique. The number of samples is 105 respondents. This research notes that the results of hypothesis testing through F test sta

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26

Van der Groep, Rogier. "Boekrecensie: Sharon Zukin, Point of Purchase." AGORA Magazine 20, no. 2 (2018): 49. http://dx.doi.org/10.21825/agora.v20i2.9710.

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27

Lestari, Devita Anggraini, and Monika Tiarawati. "The Effect of Hedonic Motivation and Consumer Attitudes Towards Purchase Decision on K-Pop CD Albums (Study on KPOPSURABAYA Community)." SPIRIT OF SOCIETY JOURNAL 3, no. 2 (2020): 1–7. http://dx.doi.org/10.29138/scj.v3i2.1084.

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The rapid enthusiasm of Korean pop music or K-Pop is very high among the millennial generation. The mushrooming of online music streaming like Joox, Spotify, Apple music has made the CD album sales threatened. However, K-Pop fans apparently are still enthusiastic about buying a CD album even though the price is quite expensive. This study discusses the hedomic motivations and consumers attitudes towards purchasing decisions. This type of research used in this study is a combination of purposive sampling techniques. Data collection is done by using an online questionnaire using Google forms. Th

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28

Faeni, Ratih Puspitaningtyas. "Influence of Pop Culture, Emotional Trust, Inconsistent Reviews and Consumer Purchase Intention on Zalora’s Women Product in Indonesia." Scholedge International Journal of Management & Development ISSN 2394-3378 3, no. 2 (2016): 20. http://dx.doi.org/10.19085/journal.sijmd030201.

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<p>The paper observed the several variables which impacts on the female consumer purchase intention on Zalora products in Indonesia. Respondents in this study were women aged 18-30 years who have a Facebook account and like the Facebook fanpage of Zalora Indonesia (https://www.facebook.com/ZaloraIndonesia). This study used analysis of Structural Equation Modeling (SEM). The data were processed with IBM SPSS AMOS 21.The analysis results in this study showed that pop culture, emotional trust and inconsistent reviews impacted on the female consumer purchase intention on the Zalora products

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29

Mullisen, R. S. "Boil–Freeze–Pop Thermodynamics." International Journal of Mechanical Engineering Education 30, no. 2 (2002): 119–22. http://dx.doi.org/10.7227/ijmee.30.2.3.

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A NASA astronaut's observation of a pan of water placed in a vacuum chamber used for simulated space conditions provided information for this analysis. As the vacuum chamber was depressurized the water was observed to boil violently, then flash freeze, and then ice popped out of the pan. A thermodynamic analysis of the observed behaviour includes phase change cooling, an explanation of the boil—freeze—pop performance and a process path plot on the pressure—volume—temperature diagram that passes through the triple point of water.

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Lysenko, Anton, Egor Shikov, and Klavdiya Bochenina. "Temporal point processes for purchase categories forecasting." Procedia Computer Science 156 (2019): 255–63. http://dx.doi.org/10.1016/j.procs.2019.08.201.

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31

Avery, J. "Point-of-Purchase Consumer Nutrition Awareness Program." Journal of the American Dietetic Association 97, no. 9 (1997): A39. http://dx.doi.org/10.1016/s0002-8223(97)00456-2.

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32

Cohen, D. A., and L. I. Lesser. "Obesity prevention at the point of purchase." Obesity Reviews 17, no. 5 (2016): 389–96. http://dx.doi.org/10.1111/obr.12387.

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33

Evans, Martin. "Country contexts and point of purchase decisions." Journal of Consumer Behaviour 4, no. 2 (2004): 83–84. http://dx.doi.org/10.1002/cb.160.

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34

Govender, Jeevarathnam. "Point-of-purchase displays in the FMCG sector: A retailer perspective." Journal of Governance and Regulation 4, no. 4 (2015): 451–59. http://dx.doi.org/10.22495/jgr_v4_i4_c4_p2.

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Intense competition in the (fast-moving consumer goods) FMCG sector has prompted manufacturers and marketers to rely more heavily on point-of-purchase displays, an antecedent manipulation of the retail setting, to stimulate sales. Retailers, on the other hand, have become more discerning about the number and types of displays they will allow in their stores. There has been limited research on point-of-purchase displays in South Africa. This paper therefore examines retailers’ perceptions of point-of-purchase displays. Being an exploratory study, a survey was conducted among 100 supermarket own

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35

Amalsyah, M. Fazrie, Satria Bangsawan, and Dorothy Rouly. "Effectiveness of Pop - Up Youtube Advertising Towards Purchase Intention Through Characteristics of Millennial Attitudes." International Journal of Economics and Management Studies 7, no. 10 (2020): 55–58. http://dx.doi.org/10.14445/23939125/ijems-v7i10p110.

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36

Fajar, Ahmad, Dr. Fauziah, and Nur Hayati. "Implementasi Point of Sales menggunakan Metode EOQ Berbasis WEB." Jurnal KomtekInfo 8, no. 1 (2021): 1–12. http://dx.doi.org/10.35134/komtekinfo.v8i1.93.

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Point of sales (POS) is a system used to process sales transactions, stock goods and process data. This system is built based on web and PHP and MYSQL programming language with stock management method, namely Economic Order Quantity (EOQ). The EOQ method is a method used to determine the order of goods or purchases of goods that must be made and how many items to order. In the conventional method of determining an order in the amount of 1,200 units in one year, the ordering cost is Rp. 210,000, the price per unit is Rp. 897,955 and 5% storage. Business actors use the conventional method by pur

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Kanna, Sohei, Yoichi Yamashita, and Tomoya Kawabata. "Reproducibility of pop-in using heterogeneous welded joint specimen and cohesive surface model." MATEC Web of Conferences 300 (2019): 19004. http://dx.doi.org/10.1051/matecconf/201930019004.

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When a pop-in as a phenomenon of initiation, propagation, and arrest of a brittle crack occurs in the fracture toughness test, the fracture toughness may be evaluated extremely low. In order to identify the cause of pop-in occurrence, an objective of this study was to demonstrate pop-ins in the three-point bend fracture toughness tests. It was possible to reproduce pop-ins at LBZ zone by preparing the specimens containing heterogeneous weld metals and considering the temperature dependency of the toughness in each welding material. Furthermore, the pop-in occurrence could be simulated by finit

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Ogawa, Yoshiko, Naohito Tanabe, Akiko Honda, et al. "Point-of-purchase health information encourages customers to purchase vegetables: objective analysis by using a point-of-sales system." Environmental Health and Preventive Medicine 16, no. 4 (2010): 239–46. http://dx.doi.org/10.1007/s12199-010-0192-8.

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39

Bell, David R., Daniel Corsten, and George Knox. "From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying." Journal of Marketing 75, no. 1 (2011): 31–45. http://dx.doi.org/10.1509/jm.75.1.31.

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Bell, David R., Daniel Corsten, and George Knox. "From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying." Journal of Marketing 75, no. 1 (2011): 31–45. http://dx.doi.org/10.1509/jmkg.75.1.31.

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41

Nawi, Noorshella Binti Che, and Abdullah Al Mamun. "Customer satisfaction of online apparel businesses in Malaysia: point-purchase and post-purchase comparison." International Journal of Business Innovation and Research 12, no. 3 (2017): 386. http://dx.doi.org/10.1504/ijbir.2017.082093.

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Al Mamun, Abdullah, and Noorshella Binti Che Nawi. "Customer satisfaction of online apparel businesses in Malaysia: point-purchase and post-purchase comparison." International Journal of Business Innovation and Research 12, no. 3 (2017): 386. http://dx.doi.org/10.1504/ijbir.2017.10002772.

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43

Park, Jong-Chul, Ji-Won Kang, and Ji-Won Im. "The Effects of 'K-POP' Preference of Chinese Consumers on Purchase Intention for Korean Products." Journal of the Korea Industrial Information Systems Research 20, no. 1 (2015): 79–90. http://dx.doi.org/10.9723/jksiis.2015.20.1.079.

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Kim, Dong-Hyeon, and Keun-Chang Kwak. "Classification of K-pop Point Dance Motion Using R-ELM." Journal of Korean Institute of Information Technology 15, no. 7 (2017): 17–27. http://dx.doi.org/10.14801/jkiit.2017.15.7.17.

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45

Wu, You, Guiqing Li, Chuhua Xian, Xiaofeng Ding, and Yunhui Xiong. "Extracting POP: Pairwise orthogonal planes from point cloud using RANSAC." Computers & Graphics 94 (February 2021): 43–51. http://dx.doi.org/10.1016/j.cag.2020.10.002.

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46

Kulonpalo, Jussi. "Point of Purchase: How Shopping Changed American Culture." International Journal of Urban and Regional Research 29, no. 4 (2005): 1004–5. http://dx.doi.org/10.1111/j.1468-2427.2005.00635_6.x.

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47

Stewart, Alan E., Castle A. Williams, Minh D. Phan, Alexandra L. Horst, Evan D. Knox, and John A. Knox. "Through the Eyes of the Experts: Meteorologists’ Perceptions of the Probability of Precipitation." Weather and Forecasting 31, no. 1 (2016): 5–17. http://dx.doi.org/10.1175/waf-d-15-0058.1.

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Abstract Prior surveys of the public indicated that a variety of meanings and interpretations exist about the probability of precipitation (PoP). Does the same variety of meanings for the PoP exist among members of the professional atmospheric science community? What do members of the professional community think that the public should know to understand the PoP more fully? These questions were examined in a survey of 188 meteorologists and broadcasters. Meteorologists were observed to express a variety of different definitions of the PoP and also indicated a high degree of confidence in the a

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48

Plank, Richard E., and Linda F. Plank. "Applying Learning Theory In A Retailing Environment." Journal of Applied Business Research (JABR) 7, no. 1 (2011): 40. http://dx.doi.org/10.19030/jabr.v7i1.6258.

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This paper reports on an experiment, conducted in a retail computer store, that assesses one aspect of the success of point-of-purchase activities developed from the perspective of learning theory. Department store shoppers were recruited to participate in a study disguised as an adult computer learning application and asked to take part in one of three point-of-purchase applications or a control group. The purpose of the study was to see if learning theory, often tested in a laboratory experimental context, could be used to develop meaningful point-of-purchase activities for retail selling of

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Lim, Chui Seong, Jia Leng Loo, Siew Chin Wong, and Kay Tze Hong. "Purchase Intention of Korean Beauty Products among Undergradaute Students." Journal of Management Research 12, no. 3 (2020): 19. http://dx.doi.org/10.5296/jmr.v12i3.17149.

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As one of the most growing sector, the market size of cosmetics in the Asia Pacific region and was forecasted to reach around USD 126.86 billion by 2020, accounting for 32% of sales worldwide (Statista 2019). The prestige cosmetics segment in Malaysia has reached USD 198 million in 2019 with expected yearly growth of 5% (Statista 2019). The influence of K-Pop and K-Drama have stimulated interests towards Korean products, especially Korean beauty products which is very popular amongst the young consumers. The purpose of present study is to investigate the influence of value factors on purchase

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Puspitasari, Puspitasari, Dian Eka, and Welly Nailis. "PENGARUH LOKASI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada Konsumen KFC Dermaga Point Palembang)." JEMBATAN 15, no. 1 (2018): 23–32. http://dx.doi.org/10.29259/jmbt.v15i1.5881.

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This study was conducted to determine and analyze the effect of Location (X1) and Brand Image (X2) on The Purchase Decision (Y) on the consumer KFC Pier Point Palembang. This study uses primary data obtained through questionnaires, samples taken by 100 respondents using method purposive sampling. The analysis technique used is multiple regression analysis, F test and T test results of research on the F test showed a significant value of 0.000, which means independent variables consisting of Location (X1) and Brand Image(X2) together (simultaneously) the positive effect and significant impact o

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