Relevant bibliographies by topics / Political campaign strategies

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Political campaign strategies'

Author: Grafiati
Published: 11 December 2022
Last updated: 25 January 2023

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Journal articles on the topic "Political campaign strategies"

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Muraoka, Taishi. "Political Dynasties and Particularistic Campaigns." Political Research Quarterly 71, no. 2 (December 9, 2017): 453–66. http://dx.doi.org/10.1177/1065912917745163.

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Although many studies agree that electoral systems shape campaign strategies that candidates employ, there is important variation in their focuses and rhetoric even among those who face the same institutional constrains. To solve this puzzle, I argue that the dynastic status of candidates, defined as coming from a family with a history of involvement in politics, is an important individual-level predictor of campaign strategies. Dynastic candidates inherit personal support bases from their family members who have previously served in congress, and the special ties with these support bases provide them strategic incentives to adopt particularistic appeals in their campaigns. Analyzing the electoral manifestos of legislative candidates in Japan, I show that dynastic candidates are more likely to emphasize the distribution of particularistic goods than nondynastic candidates. I also find that the link between dynastic status and a particularistic campaign is especially strong among candidates with relatively short political careers. This study contributes to literature on the determinants of campaign strategies by offering a micro-level explanation for why some candidates rely more heavily on targeted and particularistic appeals than others.
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Malabar, Fahria. "Persuasive Language in Political Campaign." Jambura Journal of English Teaching and Literature 1, no. 2 (December 30, 2020): 76–88. http://dx.doi.org/10.37905/jetl.v1i2.7284.

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This study is aimed at exploring the persuasive language strategies used by the candidates of mayor of Gorontalo in the mayoral electoral campaign of 2018. The data, in form of utterances, were taken from the speeches of their political campaign by using video recording. After the data were collected, those were firstly classified into the types of persuasive language strategies, then analyzed and interpreted regarding the function and the way the speaker used those strategies to persuade the audience. The result showed that the three candidates used the similar strategies to influence the audience of their political campaign. Those strategies are reason and logic, evidence, attack, appeal to a sense of justice, appeal to the hip-pocket nerve, appeal to patriotism, repetition, and colloquial language. However, based on the interpretation, the different political background of the candidates influenced the way they used the strategies.
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Moekahar, Fatmawati, Fitria Ayuningtyas, and Fitri Hardianti. "Social media political campaign model of local elections in Pelalawan Regency Riau." Jurnal Kajian Komunikasi 10, no. 2 (December 29, 2022): 242. http://dx.doi.org/10.24198/jkk.v10i2.41680.

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The modern rise of social media has altered the strategies used in political campaigns. Compared to traditional advertising, social media may lower the cost of a campaign. The Zukri-Nasar team effectively used social media for political campaigns for the 2020 local elections in Pelalawan Regency, Riau. Social media generated 30% of the vote because it can spread messages rapidly, widely, and interactively. Political actors utilize social media to develop their self-image. This study is descriptive-qualitative, and the sampling method used was purposive sampling. The informants comprised seven important informants who were part of the winning side in the municipal election in Pelalawan. An informant is someone with reliable knowledge regarding a political campaign. According to the study, Facebook is the most widely used platform for political campaigns because it is the most popular social networking platform in Pelalawan Regency, Riau. Political advertisements featuring 3D caricatures and political orientation are used as social media political campaign techniques. This tactic is a component of a unique, awareness-raising, and personal branding campaign. The candidate’s personal character is presented as accurately as possible on their social media campaign. Furthermore, the political campaign model found in the research was called The Integrative and Collaborative Model of the political campaign.
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Abramson, Paul R., and Alon P. Kraitzman. "Using a Gaming Site to Teach Campaign Strategies in the 2012 US Presidential Election." PS: Political Science & Politics 47, no. 02 (April 2014): 502–8. http://dx.doi.org/10.1017/s1049096514000456.

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ABSTRACTDuring the six weeks before the 2012 elections, we conducted a contest for the 54 students enrolled in an upper-division political science course on campaigns and elections. We modified and improved on a similar contest conducted by the first-named author (Abramson 2010) during the 2008 election campaign. Using contract prices posted byIntrade.com, an electronic gaming market in Dublin, we asked students to choose among 10 political outcomes. The contest was designed to help students learn about campaign strategies, understand how electoral rules affect political outcomes, and encourage them to talk about the campaign. We discuss ways we improved on Abramson’s 2008 contest and show that student participation increased substantially.
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Steffan, Dennis, and Niklas Venema. "New medium, old strategies? Comparing online and traditional campaign posters for German Bundestag elections, 2013–2017." European Journal of Communication 35, no. 4 (February 17, 2020): 370–88. http://dx.doi.org/10.1177/0267323120903681.

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Election campaigns in hybrid media systems are characterised by the integration of newer and older media. With the rise of social media platforms, newer tools of political communication emerge, such as online campaign posters, complementing older tools, such as traditional campaign posters. This raises the question whether the newer medium online campaign posters replicates strategies of professionalised political communication (i.e. personalisation, de-ideologisation and negative campaigning), and whether major and minor parties differ in their use of these strategies in online campaign posters. Against this background, we conducted a quantitative content analysis of visual and textual elements of online campaign posters and traditional campaign posters ( N = 1,069) for the 2013 and 2017 German Bundestag elections. The results indicate that online campaign posters are significantly more negative than traditional campaign posters. Moreover, the use of online campaign posters tends to moderate the inter-party competition in the social media environment.
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Weisskircher, Manès. "The European Citizens’ Initiative: Mobilization Strategies and Consequences." Political Studies 68, no. 3 (July 30, 2019): 797–815. http://dx.doi.org/10.1177/0032321719859792.

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Research on the European Citizens’ Initiative has neglected the crucial role of social movements. This article contributes to the study of mobilization strategies and campaign consequences through two novel arguments: First, in explaining successful mobilization, I argue that the European Citizens’ Initiative as a political opportunity structure incentivizes the organization of nationally focused campaigns centred in at least one large, that is, populous state, instead of Europe-wide activism. Second, in explaining the multiple consequences of European Citizens’ Initiative mobilization, I show that a campaign may have important, often unintended, effects beyond (the failure to achieve) policy change, including disappointment with the democratic process leading to European Citizens’ Initiative reform and a renewed focus on national politics. This article provides an in-depth analysis of one of the only five European Citizens’ Initiative campaigns that have been able to collect the required one million signatures, while referring to other campaigns as shadow cases. The findings have important implications for debates on EU democracy.
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Widayat, Rossi Maunofa, Achmad Nurmandi, Yeni Rosilawati, Zuly Qodir, Sunyoto Usman, and Tawakkal Baharuddin. "2019 Election Campaign Model in Indonesia Using Social Media." Webology 19, no. 1 (January 20, 2022): 5216–35. http://dx.doi.org/10.14704/web/v19i1/web19351.

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The presence of social media platforms, especially Twitter, in Indonesia since the 2014 and 2019 elections have been used as a campaign media used by political parties to change conventional campaign strategies into virtual campaigns that are more informative, interactive, and participatory. This paper will analyze Twitter social media used by political parties, including @PDI_Perjuangan, @Gerindra, @DPP_PPP, @PKSejahtera during the campaign from January to April in the 2019 General Election, with analysis tools using Nvivo 12Plus. Using big data analysis from the Twitter of political parties, we found several things: first, the various news posted during the campaign with the amount and intensity of the news and becoming a trending topic will affect the number of followers owned by political parties, the more often political parties post news it will affect voter segmentation, the number of likes for the message content, the number of followers, and the number of retweets. Second, the popularity of public figures can also be a measure of the success of the campaign strategy made through the news on Twitter social media. Third, the 2019 election campaign produced an effective campaign model when compared to previous campaigns on social media.
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Herman, Achmad. "POLITICAL MARKETING STRATEGIES USING A POSITIONING APPROACH AMONG YOUNG VOTERS." International Journal of Education Humanities and Social Science 05, no. 06 (2022): 101–6. http://dx.doi.org/10.54922/ijehss.2022.0460.

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This study aims to identify the implementation of political marketing strategies using a positioning approach performed by the Regional Campaign Team of ‘Koalisi Indonesia Maju’ for Central Sulawesi Province to gain votes among young voters. This study used a qualitative method and data were collected from observation and in-depth interviews. The informants were the secretary, the head of media, young politicians, and young volunteers of the campaign team. The results of the study showed that the Regional Campaign Team of ‘Koalisi Indonesia Maju’ for Central Sulawesi Province used a positioning approach in building a certain image for Jokowi-Ma'aruf by depicting the figure of Jokowi as a young leader who is honest and close to young people. The campaign team also showed various differentiating factors owned by Jokowi-Ma'aruf to young voters. The Regional Campaign Team of ‘Koalisi Indonesia Kerja’ for the Central Sulawesi Province did not only use positioning actions for the Jokowi-Ma'aruf but also for the Regional Campaign Team itself.
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Abramson, Paul R. "Using Intrade.com to Teach Campaign Strategies in the 2008 U.S. Presidential Election." PS: Political Science & Politics 43, no. 01 (January 2010): 139–44. http://dx.doi.org/10.1017/s1049096510990707.

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AbstractDuring the six weeks before the 2008 elections, I conducted a contest for the 72 students enrolled in my upper-division course Campaigns and Elections. Using contract prices posted by Intrade.com, an electronic gaming market based in Dublin, I asked students to choose among 10 political outcomes. The “contracts” earned by each choice were determined by the Intrade “bid” prices as of September 24, 2008, the day the contest began. The contest helped teach students about campaign strategies, the way electoral rules affect electoral outcomes, provided a reference point to discuss the campaign, and was designed to stimulate interest in the election.
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Gyasi, Rexford Boateng, and Kwabena Sarfo Sarfo-Kantankah. "functional analysis of Ghanaian presidential debates." Drumspeak: International Journal of Research in the Humanities 5, no. 3 (December 1, 2021): 1–28. http://dx.doi.org/10.47963/drumspeak.v5i3.843.

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Scholars of the functional theory of campaign discourse have explored the nature of political campaign discourse, particularly presidential campaign discourse. This paper adds to the exploration and the data by analysing Ghanaian presidential debates using Benoit’s functional theory. The analysis reveals that the presidential candidates acclaimed more than they attacked and defended. Two additional functional categories – appeal and recommendation – are identified. Contrary to the assumptions of the functional theory that incumbents acclaim more than challengers, the paper finds that challengers acclaimed more than the incumbent, and that the candidates discussed more future plans/deliberative rhetoric. The study concludes that even though most of the assumptions of the theory were confirmed, there are additional persuasive strategies of presidential candidates in Ghanaian political debates such as appeal and recommendation. Thus, the study recommends that further studies extend the theory to accommodate the discourse strategies in multi-candidate campaigns since the theory emerged from several studies of two-candidate campaigns in the United States.
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Dissertations / Theses on the topic "Political campaign strategies"

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Johnson, Richard. "Black democrats in white America : racial campaign strategies in majority-white contexts, 1989-2013." Thesis, University of Oxford, 2017. https://ora.ox.ac.uk/objects/uuid:d6e978b4-0ad3-4924-9933-656e2f6e5000.

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Black electoral politics has undergone a profound transformation in the half century since African Americans statutorily secured equal voting rights with whites. Once confined to a small number of exceptional cases, the population of black elected officials has multiplied dramatically. The genre which studies African American politics has, likewise, vigorously proliferated, but theoretical deficiencies persist. In particular, the dominant model used to explain the choice of racial campaign strategies by African American candidates in jurisdictions where most of their voters are white is incomplete. The model's underlying hypothesis is premised on limited and increasingly outdated assumptions. Commentators continue to argue that successful black candidates must discard their racial identity in order to win white votes, yet a careful examination of the actual practices of black politicians in majority-white jurisdictions demonstrates that this argument is not substantiated empirically. As a result, scholars are mischaracterising the potential for black candidates to win elections in majority-white contexts. This thesis is an attempt to advance the scholarship through a theoretical reconceptualisation of racial campaign strategies underpinned by original, empirical research. The thesis sets out to achieve two goals. The first goal is to provide a rich, analytical account based on primary research of the range of campaign strategies available to office-seeking African American candidates outside of majority-black election contexts. The thesis demonstrates the capacity for black candidates to embrace their racial identity and champion policies which redress racial inequality while still seeking support from white voters. The second objective is to offer plausible explanations as to the strategic decision-making process in these campaigns. The thesis highlights the shifting importance of three sets variables which candidates face when choosing their racial campaign strategies: racial context and history, the racial attitudes of supportive and opposing elite actors, and candidates' own racial biographies.
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陳錦榮 and Jin-Rong Chen. "Political Beliefs, Strategies Choice, and Campaign Effectiveness：A Comparative Analysis of Campaign Strategies of the Three Candidates in the 1994 Election for the Mayor of Taipei." 碩士, 東吳大學, 1985. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22085SCU04227002%22.&searchmode=basic.

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Prince, David W. "TIMING OF CAMPAIGN CONTRIBUTIONS IN STATE LEGISLATURES: AN EXAMINATION OF THE MOTIVES AND STRATEGIES OF CONTRIBUTORS." Lexington, Ky. : [University of Kentucky Libraries], 2006. http://lib.uky.edu/ETD/ukyposc2006d00487/PrinceDissertation2006.pdf.

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Thesis (Ph. D.)--University of Kentucky, 2006.
Title from document title page (viewed on November 1, 2006). Document formatted into pages; contains: xi, 189 p. : ill. (some col.) Includes abstract and vita. Includes bibliographical references (p. 179-186).
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Wells, William T. "An analysis of attacking, acclaiming, and defending strategies in the 1976, 1980, and 1984 presidential debates /." free to MU campus, to others for purchase, 1999. http://wwwlib.umi.com/cr/mo/fullcit?p9974711.

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Ayankoya, Kayode A. "A framework for the implementation of social media marketing strategies in political campaigning." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020118.

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The concept of social media has grown rapidly in the last years. This can be attributed to the rate of adoption and the penetration of social media around the world. Currently, there is an estimate of over two billion people that are actively using social media. The increased usage of social media has changed the way people interact and communicate. Literature suggests that Internet-enabled social networks (relationship between or among individuals and groups) are developing faster than offline relationships. Previous studies have linked social media to the social network theories that define social relationships based on the actors, the ties that exist and the flow of resources among them. This is made possible by social networking sites and other Internet enabled services that allow friends to meet, connect and interact. Social media allow for individuals, groups or organisations to build their social network of friends and followers. It also facilitates the formation of communities with common interest. Social media facilitate the creation and exchange of content such as text messages, images, audio and video formats among individuals or communities that share a common interest or belong to the same social network. Social capital theorists suggest that the ties that exist in social interaction like on social media have the ability to create benefit for the actors in the networks. This provides the foundation to study the benefits that individuals and organisations can obtain from social media. The opportunity to target and communicate directly with the target market and potential customer qualifies social media as a valuable marketing tool and an important component of the integrated marketing communication. As a marketing communication tool, social media introduces a completely new paradigm into marketing communications. Therefore marketing professionals and academics are continuously seeking how to take advantage of social media for different industries. In the field of politics, the use of marketing concepts to engage voters and drive collective participation in political processes has become critical due to stiff competition. The use of social media for political campaigning and engagement could be beneficial, but politicians and political organisations are not taking full advantage of the concept. Previous studies show that organisations are aware of the opportunities that social media could provide for their organisations. However, they are reluctant because they are faced with the problems of lack of information on how to implement social media for business purposes. This treatise investigates the approach and critical success factors for the use of social media for political campaigning and engagement. To evaluate the conceptual framework that was suggested by this study based on the literature review and case studies, an empirical study was conducted among the members of the Democratic Alliance in the Eastern Cape. A survey was conducted among the members of the Democratic Alliance in the Eastern Cape using a questionnaire and 92 responses were received. The questionnaire measured the respondents’ social media usage, level of political engagement, perception on the use of social media for political engagement and the level of political activities on social media. Also, hypotheses were tested to examine the assumption that there might be an association between the respondents’ gender, population group and level of political activities on social media. The findings of this study indicate that a structured approach, a strong emphasis of engaging followers socially and micro-targeting are critical to effective implementation of social media for political campaigning and engagement. Other factors include the direct involvement of leadership, listening and encouragement of user generated contents. This study concludes that political organisations can use social media to establish multi-levelled social networks that provide access to their target audience and also reach potential audience through their friends. This social connectedness can then be translated into political social capital for campaign and engagement purposes.
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Johnson, Jason Adam Rabinowitz George. "Theory versus practice an analysis of the beliefs, strategies and practices of political consultants in a dynamic campaign environment /." Chapel Hill, N.C. : University of North Carolina at Chapel Hill, 2008. http://dc.lib.unc.edu/u?/etd,2323.

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Thesis (Ph. D.)--University of North Carolina at Chapel Hill, 2009.
Title from electronic title page (viewed Jun. 26, 2009). "... in partial fulfillment of the requirements for the degree of Doctor of Philosophy in the Department of Political Science." Discipline: Political Science; Department/School: Political Science.
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Reitz, Annika. "Political Campaign Strategies of the party Alternative for Germany : A qualitative Study of Posters for the 2017 Federal Election." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44369.

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During the past ten years, European politics experienced a rise of far right-wing parties because of intensified levels of insecurity among the public (Falasca & Grandien, 2017). These parties organize their political discourse around topics of nationalism and a strong opinion against immigration, the Euro and the European Union (Breeze, 2019; Häusler, 2018). One of these parties is the Alternative for Germany (AfD) which celebrated a major success in the federal elections in 2017 where it became the third largest party in the German Bundestag.   The present study aims to analyze the campaign posters of the AfD as one element of their strategic political communication for the 2017 election period in the context of the party’s growing popularity among German society. To accomplish that goal, the qualitative method of multimodal critical discourse analysis (MCDA) is applied. The MCDA analyzes written and visual content. The study seeks to identify the narratives implemented by the party and analyze them by drawing on the concept of nationalism. Furthermore, the analysis aims to identify the frames created around the main issues addressed in the party’s political agenda by discussing them in relation to the concepts of ontological security and existential anxiety by Giddens (1991) and the framing theory by Goffman (1974).   The study reveals that the AfD highlights in its political communication one main conflict: The German public versus the immigrants. The immigrants are framed as the threatening strange other whose cultural values, and religious beliefs contradict with those of the Germans who are depicted as the victims. This is achieved through the posters which seek to elicit fear and hatred towards the strange new to increase the insecurities perceived by the public. The party, on the contrary, represents itself as the savior of the German nation, its traditions, and values which they aim to maintain and protect from Muslim influence.
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Hoston, William T. "African-American Legislators Post-Katrina: Race, Representation, and Voting Rights Issues in the Louisiana House." ScholarWorks@UNO, 2007. http://scholarworks.uno.edu/td/608.

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Since the passage of the Voting Rights Act of 1965 (VRA), the number of African- Americans competing for and holding state legislative offices has increased significantly. Their growth is most notable in southern state legislatures. A growing number of studies have been devoted to African-Americans in these state legislatures. Absent from previous studies is a comprehensive analysis of African-Americans in the Louisiana state legislature. In 2007 there were a total of 32 African-American legislators. Louisiana ranks among other states with the highest number, 32, and percentage, 22, of African-American legislators. Yet, despite their relatively large presence few scholarly studies have examined their legislative behavior. This study focused primarily on the substantive representation of African-Americans, especially during the post-Hurricane Katrina period. In this dissertation, the following questions were examined: Have the growing number of these legislators resulted in greater influence in state policy-making? Have they chaired any important, policy-relevant committees in the state legislature? Have they articulated and advocated a race-based legislative agenda for African-American constituents? Using a multi-methodological approach including the analysis of voting rights legislation introduced in the post-Hurricane Katrina legislative sessions and qualitative interviews, evidence was found to conclude that African-American House members have provided substantive representation to their constituents, obtained key institutional leadership positions, and campaigned in biracial terms, which has contributed to there ability to have a notable impact in the chamber.
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Stručovská, Hana. "Marketing českých politických stran v roce 2010." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71894.

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The Master Thesis Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election aims to reveal the political marketing of the most important Czech political parties foregoing the Chamber of Deputies election. The thesis is focused on marketing campaigns of parties and their most marked moments, which had an impact on the election results. The thesis is set in the concrete political situation. Firstly the political marketing is theoretically described, than the thesis targets particular parties and their campaigns. Content analysis, analysis of media instruments and the interview with election manager are used in the thesis. Primary and secondary information are processed in the thesis. The most important moments of campaigns are analyzed linking to marketing tools as well as consequences for election results.
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Day, Jonathan Paul. "The strategy of presidential campaigns." Diss., University of Iowa, 2010. https://ir.uiowa.edu/etd/661.

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Do campaigns have an effect on the outcome of elections? This question is usually answered using one of two methods. The first method is when political pundits examine the two opposing campaigns and judge which one had a greater impact on the polls. The second method is when political scientists use statistical methods to analyze whether a campaign had an effect on the election outcome. Both methods fail to consider the factors influencing campaign strategies and the effect these campaign strategies have on the election outcome. A third method, which I present in this dissertation, uses a formal model. This formal model treats the presidential election as a game between the two candidates competing for electoral votes in fifty-one locations. The model incorporates the assumption that the two candidates can have different prior probabilities of winning each state and can have different degrees of effectiveness at getting votes. The solution to this model is straightforward, but interesting. Candidate strategies are determined by the effectiveness of the candidates, the competitiveness of the state, and the state's electoral value. Candidates will allocate more resources 1) to states with higher electoral value, 2) to more competitive states, and 3) when they are more effective at getting votes. The structure of the model also provides an answer of when candidates can have an effect on the election outcome. When one candidate is more effective at getting votes, then that candidate will allocate more resources and receive a greater marginal return on each unit of resource than their opponent, resulting in an effect on the election outcome in their favor. To test the model, I examine the historical record of the campaigns and candidate strategies in the nine presidential elections from 1976 to 2008. These historical accounts provide qualitative support for the assumptions and predictions of the model. I also statistically analyze data from five of these presidential elections and show quantitative support for the assumptions and predictions of the model. Finally, I conclude by showing that the model is useful in answering other questions regarding campaigns in general, such as how candidates should allocate resources in governor and senate elections; how third party candidates should allocate resources; what happens if candidate effectiveness varies across state or time; and what happens if the cost varies across state? The model's ability to answer these questions shows that it can have a broad and substantial influence in the study of campaigns and elections.
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Books on the topic "Political campaign strategies"

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1958-, Bowler Shaun, and Farrell David M. 1960-, eds. Electoral strategies and political marketing. Houndmills, Basingstoke, Hampshire [England]: Macmillan Press, 1992.

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Tramutola, Larry. Sidewalk strategies: Seven winning strategies for candidates, causes, and communities. Austin, Tex: TurnKey, 2003.

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Burton, Michael John. Campaign craft: The strategies, tactics, and art of political campaign management. 4th ed. Santa Barbara, Calif: ABC-CLIO, 2010.

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John, Burton Michael, ed. Campaign craft: The strategies, tactics, and art of political campaign management. 3rd ed. Westport, Conn: Praeger Publishers, 2006.

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John, Burton Michael, ed. Campaign craft: The strategies, tactics, and art of political campaign management. 4th ed. Santa Barbara, Calif: ABC-CLIO, 2010.

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Campaign craft: The strategies, tactics, and art of political campaign management. Westport, Conn: Praeger, 1996.

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John, Burton Michael, ed. Campaign craft: The strategies, tactics, and art of political campaign management. Westport, Conn: Praeger, 2001.

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Sidewalk strategies: A practical guide for candidates, causes, and communities. Minneapolis, MN: Mill City Press, 2012.

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T, Bergner Jeffrey, ed. Branding the candidate: Marketing strategies to win your vote. Santa Barbara, CA: Praeger, 2011.

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Ahmed, A. T. Modern approach to political campaign: Strategies and tactics in Nigeria. Surulere, Lagos: Murphy Pub. Co., 1997.

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Book chapters on the topic "Political campaign strategies"

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Powell, Larry, and Joseph Cowart. "Campaign Strategies." In Political Campaign Communication, 79–101. Third edition. | New York : Routledge, 2018. | “First edition published 2003 by Pearson Education, Inc.”—T.p. verso. | “Second edition published 2013 by Pearson Education, Inc.”—T.p. verso.: Routledge, 2017. http://dx.doi.org/10.4324/9781315265049-5.

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Collins, Neil, and Patrick Butler. "Campaign strategies and political marketing." In How Ireland Voted 2007, 33–47. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230597990_3.

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Leahy, Pat. "Campaign Strategies and Political Marketing." In How Ireland Voted 2011, 68–88. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230354005_4.

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Müller, Wolfgang C., and Fritz Plasser. "Austria: The 1990 Campaign." In Electoral Strategies and Political Marketing, 24–42. London: Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-22411-1_2.

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Webb, Paul. "Britain: The 1987 Campaign." In Electoral Strategies and Political Marketing, 43–62. London: Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-22411-1_3.

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Bille, Lars, Jørgen Elklit, and Mikael V. Jakobsen. "Denmark: The 1990 Campaign." In Electoral Strategies and Political Marketing, 63–81. London: Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-22411-1_4.

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Sundberg, Jan, and Stefan Högnabba. "Finland: The 1991 Campaign." In Electoral Strategies and Political Marketing, 82–99. London: Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-22411-1_5.

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Bowler, Shaun, and David M. Farrell. "Conclusion: The Contemporary Election Campaign." In Electoral Strategies and Political Marketing, 223–35. London: Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-22411-1_12.

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Lawson, Kay, and Colette Ysmal. "France: The 1988 Presidential Campaign." In Electoral Strategies and Political Marketing, 100–120. London: Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-22411-1_6.

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van Praag, Philip. "The Netherlands: The 1989 Campaign." In Electoral Strategies and Political Marketing, 144–62. London: Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-22411-1_8.

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Conference papers on the topic "Political campaign strategies"

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Balakhonskaya, Liudmila V., Nina N. Zhuravleva, and Iuliia V. Beresneva. "Communication Strategy of Political Leader’s Image Mythologization in Digital Space during the Course of Election Campaign: Comparative Aspect." In 2019 Communication Strategies in Digital Society Workshop (ComSDS). IEEE, 2019. http://dx.doi.org/10.1109/comsds.2019.8709654.

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SHAMMARI, Shaalan Najem Abdullah. "CRITICAL DISCOURSE ANALYSIS OF DONALD TRUMP’S POLITICAL SPEECH VIA TWITTER." In Synergies in Communication. Editura ASE, 2022. http://dx.doi.org/10.24818/sic/2021/03.04.

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Although social media was used in the 2008 presidential campaign, it became increasingly important in the 2016 election. Presidents have had to adopt and adapt to new technology in the past as well, and this has had a long-term effect on political discourse. Politicians now have new tools for communicating with the public, thanks to the internet and social media. An important goal of this paper is to examine how political speech has evolved over time, particularly in light of social media's role in political campaigning, and how Donald Trump used social media as a means of political communications. A discourse-historical approach of critical discourse analysis (CDA), has been applied in this study to carry out the analysis that would determine Trump's speech techniques. The results of this study demonstrate how President Trump's used language to influence his audience. Overall, this research paper will focus on Trump’s discourse strategies and how he employed them to create positive self-presentation and negative other-presentation.
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Markopoulos, Evangelos, and Maria Barbara Ramonda. "An ESG-SDGs alignment and execution model based on the Ocean Strategies transition in emerging markets." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001511.

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Sustainable Development has been introduced in 1987, and it is underpinned by three equally essential pillars: economy, society, and the environment. The adoption of the Sustainable Development Goals in 2015 was a watershed moment in the campaign for sustainable growth. Since then, this set of 17 objectives has steered the private and governmental sectors toward more sustainable, inclusive, and responsible processes. In addition, the ESG Index has recently gained prominence primarily in the financial industry. While ESG Investment Markets in developed nations have proliferated, many emerging market businesses have been marginalized, owing to a lack of human and financial resources for ESG compliance. Considering that the appropriate ESG credentials may result in various advantages, ranging from attracting potential investors to establishing a good reputation and gaining a competitive edge, it is critical for firms in Emerging Markets to employ tactics that will assist them in achieving this.The research conducted involve an extensive literature review on this subject, a survey with 86 valid responses and four interviews with international experts. The results indicate that within different challenges regarding ESG compliance, the unbalanced approach that many businesses adopt is a major one. Societal issues seem to be the aspect that companies primarily focus on, while Environment issues appear to be neglected or forgotten. This is especially true in Emerging Markets because of a lack of data, a lack of interest and a lack of political pressure. Therefore mapping ESG and SDGs requirements can bring significant benefits to organizations that can improve their Corporate Sustainability without harming their economic growth, development and strategy.This research introduces an ESG – SDG mapping model and its execution process to achieve the maximum of this relationship. The prioritization of the SDGs has to be related to the ESG strategy an organization is committed to executing based on its capability and maturity. The proposed model is based on integrating the Blue, Pink and Green oceans and the gradual achievement of SDGs during the transition from one ocean to the other. This Pink Ocean and Green Ocean driven ESG framework is targeted primarily for the Emerging Markets where the need to adapt the SDGs is more significant than other regions. The paper indicates the initial limitations in the strategy and application of the proposed model and areas of further research that can overcome these limitations and wider its areas and regions of adaptation, and improve the scoring parameters and process. Local and international companies can use the proposed model to ignite and boost their Corporate Sustainability by complying with the ESG metrics and align themselves to the Sustainable Development Agenda.
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Evtushenko, Valeriya. "REALIZATION OF THE STRUGGLE FOR POWER STRATIGIES IN THE AMERICAN POLITICIANS' CAMPAIGHN SPEECHES(BASED ON H. CLINTON'S PUBLIC STATEMENTS)." In ЯЗЫК. КУЛЬТУРА. ПЕРЕВОД = LANGUAGE. CULTURE. TRANSLATION. Science and Innovation Center Publishing House, 2019. http://dx.doi.org/10.12731/lct.2019.11.

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The article is devoted to the study of the implementation of the struggle for power strategies, as well as the stylistic devices of the American political discourse based on of H. Clinton's public statements. It gives the definition of strategy, tactics of political discourse. The author points out the most frequently used tactics of the struggle for power strategies during the pre-election race by H. Clinton, as well as the lexical stylistic devices embodying these tactics.
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Milburn, A. H. "Windscale Pile 1: A New Approach." In ASME 2003 9th International Conference on Radioactive Waste Management and Environmental Remediation. ASMEDC, 2003. http://dx.doi.org/10.1115/icem2003-4540.

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One of the most technically challenging reactor decommissioning projects in the UK, if not the world, is being tackled in a new way managed by a team lead by the United Kingdom Atomic Energy Authority. Windscale Pile 1, a graphite moderated, air cooled, horizontal, natural uranium fuelled reactor was damaged by fire in October 1957. De-fuelling, initial clean-up and isolation operations were carried out in the 1960’s. During the 1980’s and 90’s a successful Phase1 decommissioning campaign resulted in the plant being cleared of all accessible fuel and graphite debris and it being sealed and isolated from associated facilities and put on a monitoring and surveillance regime while plans for dismantling were being developed. For years intrusive inspection of the fire damaged region has been precluded on safety grounds. Consequently early plans for dismantling were constructed using pessimistic assumptions and worst case predictions. This in turn lead to technical, financial and regulatory hurdles which were found to be too high to overcome. The new approach utilises the best from several areas: • The design process incorporates principles of the US DoE safety analysis process to address safety, and adds further key stages of design concept and detail to generate concurrent development of a technical solution and a safety case. • A staged and gated Project Management Process provides for stakeholder involvement and consensus at key stages. • Targeted knowledge acquisition is used to minimise uncertainty. • A stepwise approach to intrusive surveys is employed to systematically increase confidence. The result is a process which yields the optimum solution in terms of safety, environmental impact, technical feasibility, political acceptability and affordability. The change from previous approaches is that the project starts from the hazards and associated hazard management strategies, through engineering concept, to design manufacture and testing of the resulting solution rather than starting with the engineer’s “good idea” and then trying to make it work, safely and at an affordable price. Progress has been made in making the intrusive survey work a reality. This is a significant step in building a realistic picture of the physical and radiological state of the core and in building confidence in the process.
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Faggiano, Maria Paola. "Limits and virtues of a web survey on political participation and voting intentions. Reflections on a mixed-method search path." In CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics. Valencia: Universitat Politècnica València, 2018. http://dx.doi.org/10.4995/carma2018.2018.8341.

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The Internet offers new opportunities for the empirical research, especially if we consider that nowadays most citizens are made up of web surfers: on the one hand, we are seeing the transfer of some traditional methodologies on Internet, on the other hand we are witnessing the development of new innovative data collection and analysis tools. The study was conducted through a classical survey tool (the questionnaire), using it as part of a web survey. Secondly, we chose Facebook as an instrument which is particularly suitable for the investigated topic (political participation and voting intentions), because the election campaign for the 2018 Italian general election took place, for all parties and candidate leaders, mainly on this Social Network. Two surveys were carried out, the first one in September 2017 and the second one in February 2018, reaching about 850 and 1,400 cases, with similar percentages over the whole block of variables and with stable connections among them. The aim is to highlight the advantages and disadvantages of a Web survey on the topic of political participation, showing particular attention to strategic choices and decisions that impact positively on the data quality, according to a mixed-method approach.Keywords: web survey; political participation; voting intentions; Social Network; mixed method approach.
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Sandholm, Tuomas. "Super-Human AI for Strategic Reasoning: Beating Top Pros in Heads-Up No-Limit Texas Hold'em." In Twenty-Sixth International Joint Conference on Artificial Intelligence. California: International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/4.

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Poker has been a challenge problem in AI and game theory for decades. As a game of imperfect information it involves obstacles not present in games like chess and Go, and requires totally different techniques. No program had been able to beat top players in large poker games. Until now! In January 2017, our AI, Libratus, beat a team of four top specialist professionals in heads-up no-limit Texas hold'em, which has 10^161 decision points. This game is the main benchmark challenge for imperfect-information game solving. Libratus is the only AI that has beat top humans at this game. Libratus is powered by new algorithms in each of its three main modules: 1. computing blueprint (approximate Nash equilibrium) strategies before the event, 2. novel nested endgame solving during play, and 3. fixing its own strategy to play even closer to equilibrium based on what holes the opponents have been able to identify and exploit. These domain-independent algorithms have potential applicability to a variety of real-world imperfect-information games such as negotiation, business strategy, cybersecurity, physical security, military applications, strategic pricing, product portfolio planning, certain areas of finance, auctions, political campaigns, and steering biological adaptation and evolution, for example, for medical treatment planning.
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Reports on the topic "Political campaign strategies"

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Kenes, Bulent. CasaPound Italy: The Sui Generis Fascists of the New Millennium. European Center for Populism Studies (ECPS), June 2021. http://dx.doi.org/10.55271/op0010.

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CasaPound Italy is one of the most interesting and ambiguous populist right-wing extremist groups emerged in Europe. Its supporters say they are not ‘racist’ but are against immigration because of its impact on wages and houses; not antisemitic, but anti-Israel vis-à-vis Palestine; not homophobic, but supporters of the ‘traditional family’. Never before there was in Italy an explicitly neo-fascist group enjoying the strategic viability and the marge of political manoeuvre that was secured today by the CasaPound. Although CasaPound remains substantially marginal from an electoral point of view, its visibility in the Italian system is symptomatic of the ability of the extreme right to assimilate populist and alternative agendas in order to increase the attractiveness of their communication campaigns.
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