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1

1958-, Bowler Shaun, and Farrell David M. 1960-, eds. Electoral strategies and political marketing. Houndmills, Basingstoke, Hampshire [England]: Macmillan Press, 1992.

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2

Tramutola, Larry. Sidewalk strategies: Seven winning strategies for candidates, causes, and communities. Austin, Tex: TurnKey, 2003.

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3

Burton, Michael John. Campaign craft: The strategies, tactics, and art of political campaign management. 4th ed. Santa Barbara, Calif: ABC-CLIO, 2010.

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4

John, Burton Michael, ed. Campaign craft: The strategies, tactics, and art of political campaign management. 3rd ed. Westport, Conn: Praeger Publishers, 2006.

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5

John, Burton Michael, ed. Campaign craft: The strategies, tactics, and art of political campaign management. 4th ed. Santa Barbara, Calif: ABC-CLIO, 2010.

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6

Campaign craft: The strategies, tactics, and art of political campaign management. Westport, Conn: Praeger, 1996.

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7

John, Burton Michael, ed. Campaign craft: The strategies, tactics, and art of political campaign management. Westport, Conn: Praeger, 2001.

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8

Sidewalk strategies: A practical guide for candidates, causes, and communities. Minneapolis, MN: Mill City Press, 2012.

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9

T, Bergner Jeffrey, ed. Branding the candidate: Marketing strategies to win your vote. Santa Barbara, CA: Praeger, 2011.

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10

Ahmed, A. T. Modern approach to political campaign: Strategies and tactics in Nigeria. Surulere, Lagos: Murphy Pub. Co., 1997.

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11

Margarita, Sayo, ed. The dilemma of Philippine campaign politics: Alternative campaign strategies in the 2004 national elections. [Manila?]: Liberal Philippines, 2005.

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12

Running for office: The strategies, techniques, and messages modern political candidates need to win elections. New York, NY: M. Evans & Co., 2002.

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13

Canady, Charles E. Running to win: A step-by-step campaign guide to assist political candidates in organizing and implementing proven and effective campaign strategies and activities. Lakeland, Fla: Morrison/Jeffries Pub., 1999.

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14

The race to 270: The Electoral College and the campaign strategies of 2000 and 2004. Chicago, IL: University of Chicago Press, 2007.

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15

A, Subervi-Vélez Federico, ed. The mass media and Latino politics: Studies of U.S. media content, campaign strategies, and survey research : 1984-2004. New York: Routledge/Taylor and Francis Group, 2007.

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16

Handbuch politisches Marketing: Impulse und Strategien für Politik, Wirtschaft und Gesellschaft. Baden-Baden: Nomos, 2004.

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17

Sŏnʾgŏ undong chŏllyak 25-si: Kkaekkŭthan sŏnʾgŏ, hwaksirhan tangsŏn. Sŏul Tʻŭkpyŏlsi: Chimmundang, 1995.

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18

Kongyak kwa sŏngŏ chŏllyak: Chŏngchʻaek kaebal chŏngchʻaek kyŏngjaeng, ton andŭnŭn sŏngŏ chŏngchʻi. Sŏul: Hanʾguk Sŏngŏ Chŏllyak Yŏnʾguso, 1994.

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19

Iornem, David. How to win elections: Tactics and strategies. Kaduna, Nigeria: JVC Press, 1995.

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20

Hanʾguk sŏnʾgŏ chŏngchʻiron. Sŏul-si: Taewangsa, 1996.

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21

Dianne, Feeley, and Laibar Parṭī Pākistān, eds. Pakistan, a new beginning: Building LPP, strategies, campaigns & views. Lahore: Good Books, 2010.

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22

Presidential campaign politics: Coalition strategies and citizen response. 3rd ed. Chicago, Ill: Dorsey Press, 1988.

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23

Pettigrew, Thomas F. Tom Bradley's campaigns for governor: The dilemma of race and political strategies. Washington, D.C: Joint Center for Political Studies, 1988.

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24

Le elezioni del Quarantotto: Storia, strategie e immagini della prima campagna elettorale repubblicana. Roma: Donzelli, 2008.

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25

Arghiros, Daniel. Political structures and strategies: A study of electoral politics in contemporary rural Thailand. [Hull, England]: University of Hull, Centre for South-East Asian Studies, 1995.

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26

Mitchell, James. Strategies for self-government: The campaigns for a Scottish Parliament. Edinburgh: Polygon, 1996.

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27

Whillock, Rita Kirk. Political empiricism: Communication strategies in state and regional elections. New York: Praeger, 1991.

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28

Mendelberg, Tali. The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton, N.J: Princeton University Press, 2001.

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29

Mendelberg, Tali. The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton, N.J: Princeton University Press, 2001.

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30

Mendelberg, Tali. The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton, N.J: Princeton University Press, 2001.

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31

Mendelberg, Tali. The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton, N.J: Princeton University Press, 2001.

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32

The race card: Campaign strategy, implicit messages, and the norm of equality. Princeton, N.J: Princeton University Press, 2001.

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33

M, Farrell David, and Shaun Bowler. Electoral Strategies and Political Marketing. Palgrave Macmillan, 2016.

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34

Shaun, Bowler, and Farrell David M, eds. Electoral strategies and political marketing. New York: St. Martin's Press, 1992.

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35

1984-, Miller William J., and Shea Daniel M, eds. Campaign craft: The strategies, tactics, and art of political campaign management. 2015.

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36

Burton, Michael J., Miller William J, and Daniel M. Shea. Campaign Craft : the Strategies, Tactics, and Art of Political Campaign Management, 5th Edition: The Strategies, Tactics, and Art of Political Campaign Management. ABC-CLIO, LLC, 2015.

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37

Tramutola, Larry. Sidewalk Strategies: Estrategias para Organizadores y Activistas. Salem Author Services, 2022.

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38

Burton, Michael John, and Daniel M. Shea. Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Third Edition (Praeger Series in Political Communication). 3rd ed. Praeger Publishers, 2006.

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39

Burton, Michael John, and Daniel M. Shea. Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management Third Edition (Praeger Series in Political Communication). 3rd ed. Praeger Paperback, 2006.

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40

Rogers, Lloyd K. Campaign Guide to Winning: A Handbook of Winning Strategies and Tactics. Accu Pub, 1997.

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41

Gendered politics: Campaign strategies of California women candidates, 1912-1970. 2017.

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42

Ingen, Linda Van. Gendered Politics: Campaign Strategies of California Women Candidates, 1912-1970. Rowman & Littlefield Publishers, Incorporated, 2020.

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43

Burton, Michael John, and Daniel M. Shea. Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Revised and Expanded Edition. Praeger Paperback, 2001.

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44

Burton, Michael John, and Daniel M. Shea. Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
Revised and Expanded Edition (Praeger Series in Political Communication)
. Praeger Publishers, 2001.

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45

Epstein, Ben. Political Choice and Campaign Communication Innovation. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190698980.003.0005.

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The behavioral choices made by various types of political organizations differ based on the communication goals and constraints placed upon various types of actors. This chapter offers case studies exploring these variations over time, examining the development of campaign communication strategies over time as well as the pace and pattern of communication innovation and imitation. The chapter starts by connecting the major innovations in campaign communication tactics from 1796 through the 1990s, spanning the Elite, Mass, and Broadcast political communication orders (PCOs). Next, it provides a more detailed examination of the history of online campaign innovations, with particular emphasis on the build-up to and aftermath of the 2008 Obama campaign. This chapter concludes by evaluating the extent to which the successful Obama model was replicated and how campaign communication has stabilized in the years since, including the unconventional 2016 election.
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46

Shaw, Daron R. Race To 270: The Electoral College and the Campaign Strategies of 2000 And 2004. University of Chicago Press, 2008.

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47

Shaw, Daron R. Race to 270: The Electoral College and the Campaign Strategies of 2000 And 2004. University of Chicago Press, 2010.

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48

Shaw, Daron R. The Race to 270: The Electoral College and the Campaign Strategies of 2000 and 2004. University Of Chicago Press, 2006.

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49

Shaw, Daron R. The Race to 270: The Electoral College and the Campaign Strategies of 2000 and 2004. University Of Chicago Press, 2006.

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50

Morey, David, and Scott Miller. Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory. Red Wheel/Weiser, 2016.

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