Academic literature on the topic 'Political communication strategies'

A central journalistic counterstrategy to the communicative ‘professionalization’ of politics consists in a use of political communication experts who comment on political moves and analyse the strategies behind them. This study investigates how the media uses political communication experts in prime time news programmes from the 2005 parliamentary election campaign in Denmark. To this aim, the knowledge positions ascribed to the experts as well as the articulation of the expert voice with the news genre is analysed. Furthermore, the qualitative analysis is combined with quantitative data on the amount of political communication experts and their professional background. The study situates the analysis within a public sphere perspective on the power relations between politics and media, and discusses implications of the findings for a well functioning public sphere.

This study aims to determine how the informal communication strategy is used by women to achieve their political position in government villages. The essence of informal communications is not to follow any specific rules and procedures. the studies of informal communications have remained the question cause there is not a clear form of informal communication. This study has been contributed to the women's informal political communication in Baliuk village to fulfill the gap of informal communication studies. There are three strategies that women used to dominate political representatives in Baliuk Village Government. First, the women have dominated the political issue in Village, second, women’s have dominated the informal channel, second women dominated the informal political communication channels, and the third, women have dominated the informal campaign for BPD’s election. The main factors from those strategies are how the women do the interpersonal conversation and how they made gossip in every aspect and access of communication itself for their political interest. The women have a concern about how to use an alternative way of communications to gain power in a political position, then they have to succeed dominated Badan Permusyawaratan Desa or BPD as the representatives' institution for village people.

The article deals with the linguistic and communicative peculiarities of the political discourse of Donald Trump, a presidential candidate in the USA. The focus is on the communicative strategies and tactics, used by the politician in his speech during the election campaign. The attention is paid to language means through which a particular communicative strategy or tactic is realized. Each communicative strategy is seen as a combination of language actions aimed at solving the general communicative task of a speaker. The achievement of such a task is possible only by using certain communication tactics. The strategy intends a combination of speech actions whereas a tactic describes peculiar speech actions that aim to influence listeners at a certain stage of communication. Tactics are dynamic, their change happens promptly throughout the communication process, which provides the flexibility of the chosen strategy. The usage of communicative strategies and tactics depends on the type of discourse. Political discourse is defined as a communicative act in which participants give specific meanings to facts and influence and persuade the listeners. Political speech is a public speech that is addressed to the audience in order to demonstrate the leadership of the speaker and influence the listeners. Communicative strategies used in political speech aim at the realization of the final aim of communication. They are focused on the future and are connected with the forecasting of the situation, that is why their sources should be searched in motives that determine human activity. Donald Trump's goal is to persuade the listeners to vote for him, that is why he delivers his speech using various communicative strategies that increase his chances of winning.

The aims study were to find out the steps taken by businessmen be success a politicians and strategic political communication by entrepreneurs who have succeeded in becoming politicians. This research uses a qualitative approach. In determining the informants of the researchers used informant entrepreneur Ryan Kono who is currently the deputy mayor of Gorontalo. Data collection methods in this study are the sources of literature and documentation. Based on the description of the discussion the following conclusions are explained 1) Political process of businessmen be a succes politicians carried out with the initial process Ryan Kono advanced to represent Gorontalo City in partnership with Marten A Taha. Ryan Kono is a businessman who has political instincts, and is talented. Ryan Kono was already in politics at a very young age. Ryan Kono's political career can be supported by his experience as an entrepreneur. This supports the victory of Ryan Kono with the results of voting from the elections in Gorontalo City through quick counts through the superior Vote Counting Information System (Situng) with a result of 42.665 or 41.20 percent and 2) Political communication strategies promise change and improvement of natural policies in the fields of economy, social welfare, health, using digital media as a means to market ideas, solicit support, and raise funds from their constituents. Other strategic political communications include internal Political Communication, Formation of a Success Team, Coordination and Outreach and Political Campaign

The article dwells on the notion of the language personality of the politician-as-actor interpreted within the framework of the politainment theory: the term used in the paper does not indicate the previous profession of a politician but rather describes one of the peculiarities of the political discourse, viz. its theatricality. The paper argues that when political communication is being transformed into politainment, theatricality becomes its key component. Politainment is interpreted here as a hybrid type of political discourse including elements of mass-media and everyday spheres of communication, allowing to orient them at entertainment. Since the language of politainment performs a ludic function, it has often recourse to language game. For the communicative approach of the politician-as-actor it is typical to avoid serious consideration of political topics, to make use of communicative techniques which allow to simplify political problems. It is normal for him to recourse to vulgar language, offensive or otherwise insulting devices such as hyperboles, exaggerations, grotesque. The politician using techniques of politainement is a resourceful individual who can easily give metalinguistic comments, employ puns, euphemisms, dysphemisms, similes, hyperboles and other rhetoric means. Just like a traditional politician, the ‘actor’ is manipulative: he plays out different roles but, first and foremost, he is a star, a celebrity and a glamorous person. In this sense, the politician-as-actor has something in common with musicians and professional sportsmen. It is not unusual for the politainment to borrow their vocabulary: sports, musical instruments, names of musical groups and performers may be mentioned. Such a political actor “sets records”, “competes” with his political opponents, “knocks them out”, etc. To conclude, we may say that ‘actors’ take initiative to dominate on the contemporary political scene and to set a new trend in political communication. In this sense, politainment is not a phenomenon which is represented by orations of only several “linguistically creative” politicians; it is much wider, it influences the whole standard of political communication.

This article focuses on the motivational and structural dynamics of the online communication of political interest organizations. Instead of describing political interest organizations as fully rational players, we develop a theoretical framework that establishes an alternative view of political interest organizations by characterizing them as actors that are also dependent on their institutional environment. The basic assumption of this framework is that there is no unidirectional relationship between motives and structures and the online communication activities. Instead, there is a dynamic interplay of motives, structures, environmental conditions, and online communication. Against this theoretical framework, we discuss the findings from an interview study with communication executives of political interest organizations. The aim of this study was not to resolve the debate on whether political organizations communicate ‘strategically’ or not. Instead, we examined the motivational and structural dynamics that constitute the organizations’ online communications efforts.

The world-wide environment, but particularly the South African environment today has created a growing need for businesses to communicate effectively with their stakeholders. The number of stakeholders interacting with companies has burgeoned, their demands have become greater and the need for change is critical. As these pressures increase, the need for companies to communicate effectively will grow. In South Africa the possibility for misunderstanding is compounded by communication barriers such as the socio-political system, diversity of cultures and languages, as well as the many different levels of education. In an environment such as this the need for effective communication is so great that a company can clearly no longer rely on ad hoc, reactive communications to facilitate the achievement of corporate goals. In order to ensure effective communication a company needs to have an overall communications strategy which has its roots in corporate goals and strategies. Developing and implementing communications strategies involves many complex considerations such as the identification and analysis of stakeholders and their power bases, issues management, corporate image and culture, crisis communications planning, media planning and dealing with communication barriers. This article provides a suggested framework for integrating these and other considerations into the development and implementation of communications strategies.

To the extent that news texts participate in social and political discourse, they also participate in constructing social and political life. This paper examines one textual strategy of news, the journalist's use of stance adverbs. The analysis illustrates how stance adverbs operate as a strategy of legitimation that can augment or diminish the legitimacy of knowledge claims, masquerade as evidence, and steer readers toward a preferred interpretation of the news. As with other aspects of news work, textual strategies such as stance adverbs can serve to enhance and conceal both journalistic and social authority.