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Dissertations / Theses on the topic 'Political marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

O'Cass, Aron. "Political marketing : the application of marketing to politics." Thesis, Queensland University of Technology, 1994. https://eprints.qut.edu.au/36328/1/36328_O%27Cass_1994.pdf.

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The application of marke ting to the political process has been advanced in a number of writings . A marketing perspective in e xamining the political process and electoral behaviour offers n ew insights into electoral behaviour and understanding the c ampaign p r ocesses of polit i cal parties . Research on the actual marketing orientation of political parti es is not signif i cant at this stage and as such this r e search addr esses the market i ng orientation and structur al and process charact eristics of political marketing with the research problem being: To determine what exten

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2

Hlávková, Lenka. "Politický marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192483.

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Political marketing and political science are relatively young disciplines. Their contemporary shape follows the context of the dynamic social changes, caused by the technological innovation. This thesis should try to cover a range of areas, related to the connection between politics, political science and political marketing. The consistent analysis is supplemented by example from practice of the Czech political party. The chosen case study refers to the parliamentary election in 2013. The thesis introduces key tools of marketing communications and their applications on the market, establishi

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3

Hanulay, Juraj. "Politický marketing 2010." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74094.

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Thesis: "Political marketing used in NC elections 2010" deals with the proximity of political marketing from two perspectives and the theoretical and practical. The theoretical part is clarified the concept of political marketing and its role in electoral campaigns, in brief are approximated social networks which are commonplace in political marketing. The practical part of which approximates the pre-election situation in Slovakia, the application of political marketing in the parliamentary elections in 2010 in the Slovak Republic, the election results for the subsequent assessment of the effe

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4

Stručovská, Hana. "Marketing českých politických stran v roce 2010." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71894.

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The Master Thesis Political Marketing in the Czech Republic 2010. Campaigns for Chamber of Deputies election aims to reveal the political marketing of the most important Czech political parties foregoing the Chamber of Deputies election. The thesis is focused on marketing campaigns of parties and their most marked moments, which had an impact on the election results. The thesis is set in the concrete political situation. Firstly the political marketing is theoretically described, than the thesis targets particular parties and their campaigns. Content analysis, analysis of media instruments and

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Šanda, Jakub. "Politický marketing ve střední Evropě." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74198.

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Diploma thesis Political Marketing in Central Europe analyzes the historical background, culture specifics, economical, geographical and socio-demographical factors which are influencing voters' decisions in individual countries, mentions the communication of political parties and analyzes the results of parliamentary elections in the Czech Republic, Slovak Republic, Hungary, and presidential elections in Austria and Poland, which took place in 2010. Based on the findings the author tries to predict the probable further development of political parties in the political scenes in the country an

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6

Lees-Marshment, Jennifer. "Political parties and political marketing in Britain since 1979." Thesis, Keele University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302275.

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7

Sansom, Timothy Michael. "Political marketing : the Conservatives in opposition." Thesis, University of Leicester, 2009. http://hdl.handle.net/2381/4806.

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This thesis examines the political marketing of the Conservative Party in three opposition periods: 1966 to 1970, under Edward Heath, 1975 to 1979 with Thatcher as leader, and 1997 to 2001 under William Hague. The temporal comparisons made in this research contrasts with the accounts that discuss marketing issues in the context of one particular government, opposition period, or election campaign. The thesis uses two marketing frameworks from Negrine and Lilleker and Brassington and Pettitt to test the hypothesis that the Conservatives were competent practitioners of proactive and innovative p

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8

Handtmann, Henry H. "The Evolution of Political Marketing: 1952 to Present." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/360.

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According to the American Marketing Association (AMA), marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.[1] To do this, marketing institutions have developed systematic processes for evaluating the wants and needs of the masses, and designed mechanisms to persuade large groups of people, as well as smaller targeted markets. If the "product" is a presidential candidate…. The marketing objective of a political party / candidate is to com

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Alionytė, Milda. "Politinio marketingo kaštų įtaka rinkimų rezultatams." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_152408-30991.

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Baigiamojo darbo tikslas – įvertinti politiniui marketingui skirtų kaštų įtaką rinkimų rezultatams. Siekiant tikslo, teorinėje darbo dalyje analizuojama politikos ir politinio marketingo sąvokos. Taip pat, aiškinamasis politinio marketingo modelis, analizuojami politinių partijų kampanijų finansavimą apibrėžiantys įstatymai, bei politinė reklama. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami Lietuvos Respublikoje vykusių Savivaldybių tarybų rinkimų rezultatai. Naudojant Lietuvos Socialdemokratų, Tėvynės sąjungos – Lietuvos krikščionių demokratų ir Darbo partijų politinei kampa

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10

Savigny, Heather. "Political marketing : a critical assessment - Caveat emptor." Thesis, University of Birmingham, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.420240.

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11

Piercy, N. F. "Marketing budgeting : A political and organisational model." Thesis, Cardiff University, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.379413.

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12

Lourenço, Filipe Miguel Silvano dos Santos. "Political marketing in presidential and legislative elections." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19667.

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Mestrado em Marketing<br>Marketing político é uma disciplina que tem vindo a ganhar cada vez mais atenção no mundo académico e uma das suas áreas de pesquisa é o facto de marketing político necessitar de diferentes práticas conforme a cultura do país em que está a ser aplicado, no entanto ainda não foram estudadas diferentes práticas que têm de ser aplicadas dentro da mesma cultura, mas para diferentes tipos de eleições. Este estudo irá analisar as diferenças que campanhas para eleições presidenciais e legislativas têm de ter em atenção em Portugal, estudando o caso da campanha presidencial d

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13

Johansson, Veronica. "Political Marketing and the 2008 U.S. Presidential Primary Elections : MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Department of Business Administration and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6268.

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<p><em>Aim</em>: Over the years, marketing has become a more and more important tool in politics in general. In order to campaign successfully – and become the President-elect - in the U.S. Presidential Election, marketing is indispensable. This lead to enormous amounts of money spent on marketing. The aim of this research is to contribute to existing knowledge in the field of political marketing through the analysis of how marketing is done throughout a political campaign. The 2008 U.S. Presidential Primary Elections, together with a few key candidates have served as the empirical example of

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ALBUQUERQUE, Emmanuel Felipe Patriota de. "Corruption and political marketing: a game theoretical approach." Universidade Federal de Pernambuco, 2016. https://repositorio.ufpe.br/handle/123456789/24424.

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Submitted by Alice Araujo (alice.caraujo@ufpe.br) on 2018-04-20T21:53:00Z No. of bitstreams: 1 DISSERTAÇÃO Emmanuel Felipe Patriota de Albuquerque.pdf: 638657 bytes, checksum: 7e4ea5027782cb93c70e0330eb553217 (MD5)<br>Made available in DSpace on 2018-04-20T21:53:00Z (GMT). No. of bitstreams: 1 DISSERTAÇÃO Emmanuel Felipe Patriota de Albuquerque.pdf: 638657 bytes, checksum: 7e4ea5027782cb93c70e0330eb553217 (MD5) Previous issue date: 2016-03-03<br>CNPQ<br>We consider a game between a non-benevolent incumbent politician and a bu-reaucrat, where both can illegally appropriate public resource

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Hrušková, Petra. "Nástroje politického marketingu a ich využitie v prezidentských voľbách SR (analýza prezidentskej kampane Andreja Kisku)." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206989.

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The political marketing established in the Slovak Republic over the time and became a relevant part of the Slovak elections. Presidential elections in 2014 showed, that there is sufficiently large space for the application of political marketing. The aim of this thesis is to evaluate the election campaign of Andrej Kiska in presidential elections in 2014 in terms of usage of political marketing tools. The ambition of this work, is to show the extent and the exact form of the tools which were used in this campaign, based on the theoretical framework. Another object of this work is to describe,

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Laresová, Martina. "Kampaň Baracka Obamy - Trendy politického marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10970.

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Based on theoretical background and Barack Obama's campaign analysis this paper is aiming to define the trends in the field of political marketing. The conclusion is (a) a complex employment of marketing tools and strategies with focus on synergy of "new" and "old" media ("postmodern campaigns"), (b) necessity of "permanent campaigning", (c) profesionalization of strategy and execution, (d) personalization of message, political supply and of citizens and (e) change of electorate's reaction to campaign communication, which has been caused by usage of digital technologies and influence of pop cu

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Pistulková, Petra. "Volby do PS Parlamentu ČR 2002,2006,2010: analýza volebních materiálů." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71986.

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Diploma thesis focuses on parliamentary election campaign of Czech Social Democratic Party (ČSSD) in 2002, 2006 and 2010. The hypothesis is that ČSSD maintains relatively stable core of voters, manages to call on them through their political campaign and to keep their support. Yet ČSSD is unable to catch new voters, especially young people and university educated voters. The goal is to prove or disprove this hypothesis and to give a reason why it is so. This paper outlines the influence of political marketing and presents a critical analysis of political marketing. It examines trends in Czech

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18

Prommeenate, Prapanrat, and Ruechuphan Chookruvong. "Political Marketing: Brand Personality for Generation Y Thai Voters." Thesis, Mälardalen University, School of Business, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-822.

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<p>Date: May 28th, 2008</p><p>Course: Master thesis, EFO705</p><p>Authors: Prapanrat Prommeenate 830202</p><p>Ruechupan Chookruvong 811004</p><p>Tutor: Tobias Eltebrandt</p><p>Title: Political Marketing: Brand Personality for Generation Y Thai voters.</p><p>Problem: What are the important characteristics in brand personality of political parties and leaders for Generation Y Thai voters? And how the parties should communicate them with the Generation Y Thai voters?</p><p>Purpose: The aim of this thesis is to investigate and analyze the brand personality of the ideal political party and the idea

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19

Bigi, Alessandro. "Political Marketing: Understanding and Managing Stance and Brand Positioning." Doctoral thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-197269.

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This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. To succeed in the political arena, they must understand, identify, and utilize the most appropriate mechanism of communication to create an accurate perception of their political image in the market that is strictly linked to the characteristics of their brand and to reach these targets. For these reasons, it is ma

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20

Jeřábková, Veronika. "Politický marketing - Image politických stran v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73934.

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The topic of this thesis is political marketing with a focus on marketing communication of Czech political parties. Its title is "Image of political parties in the Czech republic" and describes use of political marketing and its methods or instruments in Czech political environment. At first the thesis describes methods of political marketing especially marketing communication and how five chosen Czech political parties (ODS, ČSSD, KSČM, TOP 09, VV) use them. What is useful, where are mistakes etc. The thesis is focused on image of chosen parties. The aim is to find out, if the identity (plann

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21

Olivera, Luis. "El marketing en la política." Conexión, 2016. http://repositorio.pucp.edu.pe/index/handle/123456789/114674.

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Political marketing is a tool for doing politics. As a medium, it cannot distort the sense of purpose, politics and government. The article highlights the importance of the process of govern and locates the election process as a means to such end.<br>El marketing político es una herramienta para hacer política, es un medio. Como todo medio, no puede desvirtuar el sentido del fin, la política, el poder, el gobierno. El artículo subraya la importancia de gobernar y ubica las elecciones como un medio para tal fin. El marketing político integral implica incorporar la herramienta en el conjunto de

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22

Švejcarová, Pavla. "Médiokracie - politická komunikace v době masových médií." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192707.

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The aim of this master thesis is to analyse how Czech political parties used social network to political communication before election in year 2013. The work tries to define the basic concepts of political marketing, political communication and new, modern forms of it associated with the Internet and social networks. In the analytical part I analyse Facebook profiles of selected parties. The work is complemented by scans of profiles, graphs and tables, which can help to understand the analysis. The analysis uses data from the annual reports of the parties, the publication of the Institute of P

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23

Myungseop, Lee. "The evolution of place marketing : focusing on Korean place marketing and its changing political context." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4061.

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Over the last three decades, within the context of globalisation and intensified inter-urban competition, we have observed the growing use of market-centred strategy such as ‘marketing or branding places’. Despite the worsening of the economic situation since the 2008 global financial crisis, the overall trend of expansion of place marketing based on marketing science keeps going further in many cities in South Korea. Why does this phenomenon happen? How can we interpret it at this time? What does this mean for the cities and their residents? In order to answer these questions, this thesis att

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Krejčíková, Kristýna. "Možnosti uplatnění marketingu v politice." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76291.

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The thesis deals with a form of modern marketing with respect to its application in a political environment. Thesis deals with the specifics of marketing in politics and issues are approached in the evolution of marketing campaigns around the last sixty years. The theoretical part also deals with the strategy of creating campaign. Political parties are classified by level of use of marketing instruments in their election campaigns, using a method of well-known political marketing expert - J. Lees-Marshment. The practical part is an analysis of selected marketing campaigns of Czech political pa

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Žilevičius, Nerijus. "Marketingo apraiškos politinėje komunikacijoje. 2012-tų metų Lietuvos Seimo rinkimai: politinės partijos „Sąjunga TAIP“ atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130206_113247-16186.

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Marketingo teorija iki XX a. 8-to dešimtmečio nagrinėjo pelno siekiančių kompanijų veiklą. Tačiau vėliau buvo pastebėta, jog valstybinės ir viešos įstaigos, taip pat žmonės, susiduria su panašiomis problemomis, kurias padeda spręsti marketingas. Nuo XX a. antros pusės politinės partijos bei politikai politinėje komunikacijoje nevengia naudoti marketingo elementų. Lietuvos politika skaičiuoja vos 23 metus, kuomet yra galima laisvai vykdyti rinkimines kampanijas ir taip pritraukti visuomenės balsų. Marketingo apraiškos Lietuvos politinėje komunikacijoje ligi šiol lieka neištirtas laukas. Politin

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Smith, Gareth. "Political Marketing : Segmentation, Brand and Competitive Stratergies in the UK." Thesis, Loughborough University, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.512155.

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Heczko, Pavel. "Use of Political Marketing in Reinventing the British Conservative Party." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-7577.

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The subject of this thesis is The Conservative Party and its use of political marketing. The text analyzes how the Party responded to three subsequent election defeats in 1997, 2001 and 2005 and to what extent are the Conservatives utilizing political marketing methods and techniques in reaction to the pressure from their more market oriented competitor, the Labour Party. Since the rebranding of the Labour Party under Tony Blair, the Conservatives were struggling to adapt to the new reality. Instead of utilizing political marketing and being more responsive to the wishes of the electorate they

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Vondráčková, Lenka. "Teorie a praxe politického marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18025.

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The use of political marketing represents a more and more important part of election campaigns. This thesis is concerned with analysis of the campaigns of two largest Czech political parties - Civic Democratic Party and Czech Social Democratic Party - in the parliamentary elections 2006. The analysis is based on the comprehensive political marketing model that has been developed by Jennifer Lees-Marshment. In this model three kinds of political parties are distinguished: Product-Oriented Party, Sales-Oriented Party and Market-Oriented Party. The political marketing process which is different f

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Farmer, Adam. "POLITICAL IDEOLOGY AND CONSUMER PREFERENCES." UKnowledge, 2014. http://uknowledge.uky.edu/marketing_etds/2.

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Despite continued polarization along political party lines, it remains unclear how differences in political ideology impact the choices consumers make. The results of seven studies indicate that political ideology profoundly influences the way consumers think and behave. Liberals and conservatives are systematically drawn to distinct choice preferences where liberals prefer hedonic, novel, and desirable options, while conservatives prefer utilitarian, status quo, and feasible options. These findings are robust for multiple measures of political ideology across multiple choice sets. Differences

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Baghdasarjan, Inesa. "Politický marketing v předvolebním období." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262007.

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The purpose of this thesis is to analyze strategies of political marketing of the Czech Social Democratic Party and the political movement ANO 2011 in the Czech regional elections 2016. Furthermore, the work aims to analyze their media image in selected economic and political weeklies (Euro, Respect and Week). This thesis will attempt to answer the following questions through content analysis and qualitative interviews: What were the main differences in political strategies of those political parties? Were there some variations in interpretation of their media images in the selected magazines?

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Vašková, Eva. "Politický marketing a prezidentské voľby v USA." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9152.

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The main topic of my diploma thesis is political marketing and presidential election in USA in 2008. Firstly, I described American society through its demographic, racial, social and religious aspects. Then I wrote about public opinion and political socializing of individuals, how they are created and learned through individuals' lives. Political ideology in USA is represented by two mainstream political trends: liberals and conservatives. Thesis then describes strategy in politics, planning of political campaigns and marketing communication in politics. Second part of my thesis describes pres

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Antoine, Derek. "Empowerment vis-a-vis disengagement: Social networks in Canadian political marketing." Thesis, University of Ottawa (Canada), 2010. http://hdl.handle.net/10393/28519.

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This thesis explores the ways in which Canadian Members of Parliament use social network sites, Facebook in particular, for political purposes. The roots of this thesis are found in liberalism as discussed by John Locke (1689), Immanuel Kant (1795), Jean Jacques Rousseau (1762), and John Stuart Mill (1859; 1863), Jurgen Habermas' public sphere theory (1962) and theory of communicative action (1981), Manuel Castells' (1996) network theory, and the social shaping of technology theory as outlined by Lievrouw (2002). Other concepts that guide this thesis are the strength of weak ties, the mediated

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Straatsma, Raymond. "Cartographies of consumption, the political economy of marketing research and communications." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp04/mq24246.pdf.

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Kaeding, Malte Philipp. "Marketing identity in Taiwan and Hong Kong : electioneering in two twenty-first century Chinese democracies." HKBU Institutional Repository, 2010. http://repository.hkbu.edu.hk/etd_ra/1241.

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Henneberg, Stephan C. M. "Voting behaviour as a special case of consumer behaviour : a political marketing oriented theory of voter behaviour and the implications for the concept of political marketing management." Thesis, University of Cambridge, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.285001.

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Portocarrero, Reggiardo Carla Andrea. "Análisis de la cobertura periodística de los diarios La República y El Comercio durante las elecciones municipales de Lima en el mes de setiembre del año 2018." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651658.

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El presente trabajo de investigación realiza un análisis de la cobertura periodística de los diarios La República y El Comercio durante las elecciones municipales de Lima en el mes de septiembre del año 2018. Se ha considerado como parte de este análisis 10 notas informativas de ambos diarios, algunas a favor o en contra de determinado candidato, otras pretenden ser neutrales sin expresar su postura dominante. Asimismo, el motivo por el cual se realiza el presente trabajo es para que los jóvenes puedan informarse y conocer más a profundidad cómo es una campaña electoral municipal en Lima- Perú

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Peng, Kan. "A political economy of online film exhibition in China." HKBU Institutional Repository, 2013. https://repository.hkbu.edu.hk/etd_oa/23.

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As one of the most revolutionary technologies in human history, the Internet has dramatically transformed the media industry, including the film exhibition industry. In China, new online exhibition networks have continuously been established to exploit the lucrative markets of Internet users' online viewing and sharing habits. The destinies of different types of films in the Chinese market have been greatly changed due to the increasing connections and contradictions between China's Internet and film exhibition industry which are influenced by many political economy factors, such as the confli

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Pečmanová, Jana. "Vybrané nástroje politického marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71897.

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MIchaelsen, Abigail. "Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing in the 2008 Presidential Election." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/990.

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In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship

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Amazeen, Michelle A. "Blind Spots: Examining Political Advertising Misinformation and How U.S. News Media Hold Political Actors Accountable." Diss., Temple University Libraries, 2012. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/180370.

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Mass Media and Communication<br>Ph.D.<br>While conventional wisdom suggests political ads are often misleading, this is the first known study to quantify the prevalence of inaccuracies in political advertising. This study also examines how and explains why the U.S. news media provide coverage of political advertising in the manner that they do. A multi-method research design includes a content analysis of the television ads from the 2008 presidential election, secondary data analysis of the National Annenberg Election Survey 2008, semantic network analysis of press coverage of political televi

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Harris, Charles Phillip. "Lobbying and public affairs in the UK : the relationship to political marketing." Thesis, Manchester Metropolitan University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302626.

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Ranchod, Rushil Arvind. "'A kind of magic' : the political marketing of the African National Congress." Thesis, Durham University, 2012. http://etheses.dur.ac.uk/3513/.

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This thesis examines the political marketing of the African National Congress (ANC) around seminal political events between 1955 and 2009, and the relationship between such marketing and its strategic behaviour in the political sphere. Further, the analysis examines the means by which these techniques located the ANC at the centre of liberation and post-independent political narratives and explores and posits a basis for understanding the behaviour of the ANC and leading actors in the political sphere. The thesis explicates the nature of the continuities and discontinuities in the ANC discursi

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Strašáková, Dita. "Nástroje politického marketingu a analýza jejich využití v předvolební kampani ODS do zlínského zastupitelstva." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4916.

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Fuller, Jan. "Využití nástrojů politického marketingu v předvolební kampani ODS ve volbách do krajského zastupitelstva Jihomoravského kraje 2012." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-142250.

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Mazurová, Sonja. "Politický marketing v ČR: komparace využití politického marketingu na komunální a senátní úrovni v roce 2014." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192706.

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The submitted thesis "Political marketing in the Czech Republic: comparison of application of political marketing on municipal and senate elections in 2014 " concentrates on the analysis of application of political marketing on municipal and senate election campaigns in 2014. The thesis analyses in detail the tools that were used in campaigns. The first chapter defines the theory and origins of political marketing. The second chapter concentrates on tools, strategies and new ways of using political marketing. The third chapter introduces the term permanent campaign and its effects on growing p

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Lamprinakou, Chrysa. "The party evolution framework : an integrated approach to examining the development of party communications and campaigns." Thesis, Brunel University, 2010. http://bura.brunel.ac.uk/handle/2438/4404.

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Existing theories of party organisation, and political communication and marketing, address the issue of party evolution and electoral behaviour from opposing and largely one-dimensional angles. The purpose of this thesis is to develop a more integrated perspective to party campaigning that goes beyond the traditional approaches of party behaviour and present the relationship between intra-party organisation and campaign evolution in a new light. The party evolution approach is an alternative conceptual framework of party campaigning, which integrates the classic approaches of party organisati

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Ferreira, Júnior Luiz Marcos [UNESP]. "A campanha presidencial e o Vota Brasil em 2006: marketing e contexto político." Universidade Estadual Paulista (UNESP), 2009. http://hdl.handle.net/11449/89442.

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Made available in DSpace on 2014-06-11T19:24:03Z (GMT). No. of bitstreams: 0 Previous issue date: 2009-09-29Bitstream added on 2014-06-13T18:51:30Z : No. of bitstreams: 1 ferreirajunior_lm_me_bauru.pdf: 668909 bytes, checksum: e4ae4b6a6c70bad45ea6c7058933215e (MD5)<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)<br>O presente trabalho analisará o contexto da campanha eleitoral de Lula em 2006 e o material da campanha publicitária institucional Vota Brasil veiculado em televisão no período de propaganda eleitoral . Com o cruzamento de referenciais dos estudos do comport

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Gato, Ana Rita Rolim. "Marketing político: a utilização dos social media pelas juventudes partidárias." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12896.

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Mestrado em Marketing<br>Com a afirmação dos meios de comunicação de massas a comunicação entre os indivíduos alterou-se, e o Marketing Político teve que se adaptar às novas necessidades. Após o desenvolvimento da Internet a comunicação política começou a ser mais próxima dos cidadãos, e a preocupação na produção e qualidade dos conteúdos a partilhar aumentou. Com a diminuição da participação política os profissionais de comunicação política tiveram que criar estratégias de comunicação, por um lado para a tornar mais informal e próxima dos eleitores, e por outro para diminuir a apatia políti

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Ayankoya, Kayode A. "A framework for the implementation of social media marketing strategies in political campaigning." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020118.

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The concept of social media has grown rapidly in the last years. This can be attributed to the rate of adoption and the penetration of social media around the world. Currently, there is an estimate of over two billion people that are actively using social media. The increased usage of social media has changed the way people interact and communicate. Literature suggests that Internet-enabled social networks (relationship between or among individuals and groups) are developing faster than offline relationships. Previous studies have linked social media to the social network theories that define

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Marland, Alex J. "Political marketing communications in Canadian parliamentary elections at the turn of the millennium." Thesis, Lancaster University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.429968.

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