Academic literature on the topic 'Political party loyalty'

Party cohesion is a crucial aspect of parliamentary systems, and it varies across time, parties and systems. To explain these variations, scholars have set forth the influence of macro-level and individual-level factors. Although party-level factors have also been considered, the role of party family has been overlooked. This research seeks to fill this gap. To this end, I focus on one dimension of cohesion: the extent to which legislators have internalized the norm of party loyalty. The concept of party family permits to investigate the effect of party origin and party ideology beyond a policy-based approach and left-right dimension. Using attitudinal data of 829 parliamentarians elected in 14 European national assemblies, the analysis uncovers a party family effect, particularly in the green and radical right parties. The results suggest that a greater attention should be directed towards party family as a determinant factor of legislative cohesion.

Purpose Although the concept of political party brand personality has received substantial recognition in the political marketing literature, however, no study as yet has contributed in identifying a causal relationship between the party brand personality and voter behaviour. Therefore, this paper aims to address this gap in the academic literature by determining the relationship between the multifaceted advertising-brand personality-satisfaction-loyalty constructs in political context. Design/methodology/approach The sample for the study consisting of 930 responses was drawn from the major cities of Punjab state in India through multistage stratified random sampling. AMOS-based structural equation modelling was used to test the proposed model. Findings Results revealed that voters’ attitude towards political advertisements had a significant effect on their satisfaction and loyalty when brand personality had a mediating role in this effect. Additionally, the influence of party brand personality on satisfaction and loyalty of voters was different for the selected four political parties. Practical implications The study carries strong implications for the political parties and the political marketers to develop pertinent marketing and communication strategies that are consistent with their personality traits, with an endeavour to enhance the satisfaction and loyalty of voters. Originality/value The most imperative discovery of this study is to determine the mediating role of party brand personality on relationship between political advertisements, voter satisfaction and party loyalty. Such a study of an emerging economy contributes significantly to the marketing theory and practice owing to the diversity and fragmentation across India with respect to religion, caste, creed and race of voters.

Nowadays, political parties need a political marketing strategy that is considered to be able to increase the number of votes, especially for certain candidates of political parties. Marketing elements can be adopted in political parties, especially when doing branding. Therefore, the objective of this research is to determine the influence of brand elements in politics such as brand communication, brand image, brand trust, and brand loyalty to political parties, namely Partai Amanat Nasional (PAN). The research shows that there is no effect of brand communication on brand image and brand trust. And there is no influence of brand image on brand trust. As for the element of trust, there is an effect of brand trust on PAN brand loyalty with a low percentage of 14.7%. When someone has given confidence in a certain political party, they have guaranteed that the program given by that party is the best for the public, so that someone will be consistent in choosing the same party in the future during the election or loyal to political parties.

Renewed emphasis on the group-based nature of political parties makes understanding the relationship between partisan and group identities essential. How do citizens respond to the internal disconnect between their partisan identity and their other politically salient identities? In addition, do differences in the group-based nature of each party lead to asymmetric effects of party–group ambivalence? Using data from an original survey experiment across three samples—the 2012 Cooperative Congressional Election Study, the 2012 Convention Delegate Study, and a 2015 sample from Amazon Mechanical Turk—I find that party–group ambivalence diminishes party loyalty, making respondents less likely to vote for, contribute to, or volunteer for their political party’s candidate. Moreover, the strength of this impact is consistently larger among Republican identifiers than Democratic identifiers. These results suggest that party asymmetry in party coalitions may have an impact on party loyalty.

Party members across European democracies exercise increasing influence on parties’ policy platforms or personnel choices. This article investigates ideological (in)congruence on the left–right spectrum between members and their parties by drawing on a party membership survey of more than 10,000 individuals across seven political parties in Sweden. The results show that around two-thirds of members are not perfectly congruent with their party. In a two-step analysis, the article argues that emancipated members, with higher political interest and with a more independent self-conception, are more comfortable being ideologically incongruent with their party. We also provide evidence that ideological incongruence matters for members’ exit, voice and loyalty behaviour. It is associated with a more negative evaluation of the party leader (voice) and with a higher probability to either vote for another party (loyalty) or even to leave the current one (exit). The findings indicate that ideological incongruence within parties is not a trivial matter, but is rather substantial in size with potentially important consequences for party competition.

Although political parties in U.S. legislatures cannot compel discipline with the threat of expulsion from the legislature, they can encourage greater party loyalty by strategically bestowing benefits upon favored members. This article explores the use of plum committee assignments to encourage legislators' loyalty to their parties. I outline a theory of how party leaders can use committee assignments strategically to encourage more loyal legislative behavior. This occurs when legislative rules meet two criteria: (1) parties and their leaders can determine who serves on committees and (2) committees have real authority over policy outcomes. I test the theory using data from five state legislatures that differ on the relevant set of legislative rules, finding more party loyalty shown by legislators who receive plum committee assignments when rules meet both criteria and no effect when they do not.