Academic literature on the topic 'Politics Personalization'

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Journal articles on the topic "Politics Personalization"

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Caprara, Gian Vittorio, Shalom H. Schwartz, Michele Vecchione, and Claudio Barbaranelli. "The Personalization of Politics." European Psychologist 13, no. 3 (January 2008): 157–72. http://dx.doi.org/10.1027/1016-9040.13.3.157.

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We examine how the traits and values of both candidates and voters contribute to political choice, using the five-factor model of traits and the Schwartz (1992 ) theory of basic personal values. 1,164 subjects reported their voting intention, their own traits and values, and those they perceived in the leader of one Italian political coalition (center-right or center-left). As hypothesized, voters simplified their personality judgments of politicians. Instead of the 5 trait factors and 10 basic values they employed in self-descriptions, they described the politicians using 2 trait factors (integrity and leadership) and 2 value dimensions (concern for others vs. self and excitement vs. caution). Logistic regressions revealed that voters’ own values predicted voting intention as hypothesized based on the policies advocated by the coalitions. Values trumped both own traits and demographic characteristics. The perceived traits and values of candidates accounted for additional variance in voting intention. The traits on which voters perceived a politician as weaker (Prodi’s leadership and Berlusconi’s integrity) were more decisive in orienting political preferences. We discuss explanations and implications of these findings.
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Bennett, W. Lance. "The Personalization of Politics." ANNALS of the American Academy of Political and Social Science 644, no. 1 (October 3, 2012): 20–39. http://dx.doi.org/10.1177/0002716212451428.

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This article proposes a framework for understanding large-scale individualized collective action that is often coordinated through digital media technologies. Social fragmentation and the decline of group loyalties have given rise to an era of personalized politics in which individually expressive personal action frames displace collective action frames in many protest causes. This trend can be spotted in the rise of large-scale, rapidly forming political participation aimed at a variety of targets, ranging from parties and candidates, to corporations, brands, and transnational organizations. The group-based “identity politics” of the “new social movements” that arose after the 1960s still exist, but the recent period has seen more diverse mobilizations in which individuals are mobilized around personal lifestyle values to engage with multiple causes such as economic justice (fair trade, inequality, and development policies), environmental protection, and worker and human rights.
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Voženílková, Marcela. "Garzia, Diego: PERSONALIZATION OF POLITICS AND ELECTORAL CHANGE." Politologický časopis - Czech Journal of Political Science 22, no. 1 (2015): 80–82. http://dx.doi.org/10.5817/pc2015-1-80.

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CAPRARA, GIAN VITTORIO. "The Personalization of Modern Politics." European Review 15, no. 2 (April 4, 2007): 151–64. http://dx.doi.org/10.1017/s1062798707000178.

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The individual characteristics of leaders and voters have assumed great importance in modern political discourse. Pervasive media influence points to leaders' personality as an anchor around which political information is organized in drawing in and/or deterring the electorate's preferences. Voters' traits, values and perceptions of politicians are no less important than traditional socio-demographic characteristics such as gender, age, educational level, occupation and income in explaining political preferences. Recent findings suggest that politics is becoming personalized, as political choices increasingly depend on voters' personality. More specifically, voters' distinctive pattern of habits, attitudes and values, serve as a compass that grants coherence to their own preferences and that helps them make sense of politicians' behaviour.
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Gattermann, Katjana. "Mediated Personalization of Executive European Union Politics: Examining Patterns in the Broadsheet Coverage of the European Commission, 1992–2016." International Journal of Press/Politics 23, no. 3 (June 5, 2018): 345–66. http://dx.doi.org/10.1177/1940161218779231.

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The personalization of politics is a popular thesis but often challenged when it comes to media personalization. While previous research compared the prominence of different types of political actors across national political contexts, this article situates its research in the context of European Union (EU) politics and, thereby, studies similar reference points across countries. Its focus lies on the European Commission and its members. Personalization is conceptualized as individualization and presidentialization, respectively. The article proposes that the EU integration process provides journalists with the opportunity to report more often about individual politicians, while political developments should further incentivize journalists to personalize their news from Brussels. To test this argument, the article investigates personalization patterns in seven broadsheets from Ireland, Britain, France, the Netherlands, Denmark, Italy, and Poland. In total, 119,070 articles are analyzed by automated content analysis over a period of twenty-five years. The article finds no pan-European trend toward greater personalization of politics with respect to news coverage of EU executive politics. The findings nonetheless provide important implications for future research. The article particularly discusses the universal applicability of the phenomenon, the time frame for analysis, and journalistic styles in covering European politics.
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McAllister, Ian. "The personalization of politics in Australia." Party Politics 21, no. 3 (May 27, 2013): 337–45. http://dx.doi.org/10.1177/1354068813487111.

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Nusselder, André. "Twitter and the personalization of politics." Psychoanalysis, Culture & Society 18, no. 1 (March 11, 2013): 91–100. http://dx.doi.org/10.1057/pcs.2012.45.

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Lobo, Marina Costa. "Personality Goes a Long Way." Government and Opposition 53, no. 1 (June 19, 2017): 159–79. http://dx.doi.org/10.1017/gov.2017.15.

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This article reviews books which test the personalization of politics, looking at different dimensions of the growing importance of leaders over time, namely for political parties, in electoral behaviour and in the media. Only recently have wide-ranging comparative longitudinal studies on leaders been carried out. The personalization thesis is not equally demonstrated across all dimensions. Indeed, we find something of a puzzle: There is no strong trend towards personalization of party organizations, whereas in electoral behaviour the evidence points to the increasing use by voters of leaders as heuristics. This attests to the decline of the importance of parties. The personalization of media may be the mechanism which explains the change in voting behaviour, and the third and final section of the review looks into that arena. We conclude with some suggestions on further research on the personalization of politics.
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Meeks, Lindsey. "Getting Personal: Effects of Twitter Personalization on Candidate Evaluations." Politics & Gender 13, no. 01 (December 28, 2016): 1–25. http://dx.doi.org/10.1017/s1743923x16000696.

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Personalization has cultivated a bad reputation in politics. Initially, scholarship on the personalization of politics focused on what was often called “candidate-centered” voting: the idea that citizens would vote based on a candidate's personality. Many scholars viewed this evaluative approach as irrational and heralded the value of issue stances over charisma (see Fenno 1978; Popkin 1991). Focusing on the personal, it seems, was problematic. Another iteration of the personalization in politics was also problematic and focused on the use of the “personal frame” in news coverage of women candidates. Such news coverage focused more on women's personalities and personal lives as compared to men's (e.g., Bystrom 1999; Devitt 1999). On its surface, such coverage does not appear detrimental. However, this framing would often emphasize women's roles as mothers and wives and use that framing to question women's experience, fitness for office, and whether they could juggle domestic and political responsibilities (Braden 1996). Personalization in both iterations elicited a sense of triviality: voters’ focus on persona was deemed as a trivial way to form an opinion, and women candidates were trivialized via a focus on their personal, not political, lives.
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Pańków, Irena. "Demokracja w recesji? Diagnozy i projekty naprawcze." Zoon Politikon 11 (2020): 81–102. http://dx.doi.org/10.4467/2543408xzop.20.004.12946.

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Democracy in a recession? Diagnosis and repair projects The essay examines two of the most prominent developments in contemporary democratic politics, party change and political personalization, and the relationship between them. It presents a broad-brush, cross-national comparison of these phenomena that covers around fifty years in twenty-six countries through the use of more than twenty indicators. It demonstrates that, behind a general trend of decline of political parties, there is much variance among countries. In some, party decline is moderate or even small, which may point to adaptation to the changing environments these parties operate in. In others, parties sharply decline. Most cases fall between these two poles. A clear general trend of personalization in politics is identified, but there are large differences among countries in its magnitude and manifestations. Surprisingly, the online world seems to supply parties with an opportunity to revive. When parties decline, personalization increases. Yet these are far from being perfect zero-sum relationships, which leaves room for the possibility that other political actors may step in when parties decline and that, in some cases, personalization may not hurt parties; it may even strengthen them. Personalization is a big challenge to parties. But parties were, are, and will remain a solution to the problem of collective action, of channeling personal energies to the benefit of the group. Thus they can cope with personalization and even use it to their advantage.
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Dissertations / Theses on the topic "Politics Personalization"

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Iqbal, Muhammad. "Ridwan Kamil for Mayor : A study of a political figure on Twitter." Thesis, Stockholms universitet, JMK, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-133622.

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There is a significant number of politicians around the globe who demonstrate the conventions of personal style in their political agenda. Norway’s Prime Minister, Jens Stoltenberg or United States’ President, Barack Obama is a few examples. Personalization of politics was reflected through their Twitter account in the notion of content, pictures, and language tone. In the Indonesian political context, Ridwan Kamil became visible as a prominent leader and received immense popularity on Twitter. Social media platforms have changed the way politicians and citizens interact. They are a platform where individuals and communities share, co-create, discuss, and modify user-generated content. Especially with Twitter, certain features such reply, retweet, and hashtag are powerful tools to integrate their political value and construct their persona on Twitter.  This research is conducted by using mixed-method methodologies. The results from content analysis and discourse analysis will complete each other. The results of the content analysis have shown that what Kamil shares on his Twitter profile is mostly about his philosophy about good governance; social media has become a shortcut in the bureaucracy process and at the same time he manages to seem ordinary and authentic with sharing his personal preferences about music or popular culture phenomenon. Discourse analysis is complementing these findings by showing how Kamil deploys language to produce a certain identity. Kamil is crafting his social media skills and shifting from formal to informal tone at every occasion and construct his persona as professional, fun, and caring. All of these results are important inquiries to describe the politician’s presence on Twitter. As the effect of truth, the Twitter user can still relate to Kamil as an ordinary human being. Focusing on the extent to which the content and users’ personality re-fashion political marketing, the study propose how politician integrate their political value and construct their persona on Twitter. As social media grows globally, the phenomenon of politics and social media also appears in Indonesian political sphere especially Twitter as a new space to offer political rhetoric, posturing, and presentational techniques for political agendas.
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Čerkauskas, Vidas. "Politikų tinklaraščių (blogų) naudojimo politinėje komunikacijoje vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140905_092540-76053.

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Tradicinė žiniasklaida vis dar yra populiariausia komunikacinė sistema, tačiau pasaulinis interneto voratinklis taip pat tapo plačiai naudojama komunikacine erdve, neatskiriama politinės komunikacijos dalimi. Internetinėje erdvėje svarbiausia yra ne tai, kiek politiniai reklamai išleidžiama lėšų, o politikų idėjos ir nuostatos, partijų ideologija ir argumentai. Vadinasi, politikų galimybės internete tampa lygios. Interneto suteikiama galimybė vykti abipusei komunikacijai tarp politikų ir visuomenės, naudotis daugybe naujų įrankių, naujų informacijos keitimosi būdų keičia politinę komunikaciją. Tinklaraščiai pakeitė politinių požiūrių funkcionavimą viešojoje erdvėje. Joje dominuoja politinis vertybinis kontekstas, neveikia racionalūs argumentai, nes politika – tai vertybinių pozicijų susidūrimas, kur oponentas visada turi būti nugalėtas. Politikų tinklaraščiuose visada pateikiamas atitinkamas politinis požiūris, kuris gali būti paprastų ir visiems suprantamų, į vertybes apeliuojančių tezių rinkinys. Remiantis iškeltomis hipotezėmis, kurios pasitvirtino, darbe prieita prie šių išvadų: 1) Motyvai, skatinantys Lietuvos politikus naudotis tinklaraščiais, yra itin patobulėjusios „virtualiosios“ politinės komunikacijos technologijos, politikų polinkis neatsilikti nuo išsivysčiusių šalių praktikos šioje srityje. 2) Lietuvos politikų poreikis naudotis tinklaraščiais yra daugiau išorinis, veikiau „padiktuotas“ užsienio mados, o ne gilaus vidinio įsitikinimo. Dauguma jų į tinklaraščius... [toliau žr. visą tekstą]
The Internet usage forms in political communication constantly change and improve. One of them is blogs. According to S. Herring, most scholars agree that the blog is the most relevant form of communication using PC. Most researches of the last decade were designated for the research of the impact of political blog on mass media and a blog as a form of political participation. Researches also reflected motives for writing in blogs. Findings of scholars who analyzed political communication demonstrated that the greatest motive for politicians to write in blogs is a possibility to set out their ideas and get into a dialogue with groups of citizens who support them. The first researches of blogs were the blog writers. The most prominent of them are D. W. Drezner, H. Farrell, M. Hindman, R. Blood, D. Burstein and etc. This Master thesis analyzes application of blogs – a new and modern (and becoming more and more modern) means of communication – in communication of the Seimas members with citizens, the approach to importance of the usage of blogs in political communication and importance to formation of political society and public spirit is introduced. Besides the paper tries to analyze possibilities of members of the Seimas to communicate with citizens via the Internet, their attitude towards blogs as a way of political communication and to establish the reasons and peculiarities for usage of new „virtual“ form of communication and assess their motives and actions. The goals set... [to full text]
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Silva, Fernando Wisse Oliveira. "PERSONALIZAÃÃO DA REPRESENTAÃÃO POLÃTICA: Um estudo sobre as estratÃgias de comunicaÃÃo dos deputados Marco Feliciano e Jean Wyllys no Twitter." Universidade Federal do CearÃ, 2015. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=15096.

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FundaÃÃo Cearense de Apoio ao Desenvolvimento Cientifico e TecnolÃgico
O presente trabalho tem por objetivo discutir a personalizaÃÃo da polÃtica por parte dos representantes ao longo do mandato. Analisa-se como a utilizaÃÃo de media digitais tem participaÃÃo nesse fenÃmeno. Explora-se como agentes do campo acabam se apropriando dessas redes digitais para aumentar sua visibilidade, atravÃs da promoÃÃo da prÃpria imagem, a fim de influenciar favoravelmente a opiniÃo pÃblica. Esses meios sÃo frequentemente encarados com o potencial de aproximar a polÃtica dos cidadÃos, aumentando o engajamento da esfera civil. Examinando os perfis pessoais de dois deputados federais no Twitter â Marco Feliciano (PSC-SP) e Jean Wyllys (PSOL-RJ) â, busca-se estudar o uso ―personalizado‖ dos media digitais por estes agentes polÃticos. Para isso, foram coletados e estudados os tweets publicados nos meses de setembro, outubro e novembro de 2013, a fim de contemplar os perfis dos dois parlamentares de maneira mais contÃnua, sem se restringir a um acontecimento especÃfico, enfatizando-se os perfis dos diÃlogos travados entre os parlamentares e os usuÃrios. Para classificaÃÃo dos tweets, utilizou-se anÃlise de conteÃdo das mensagens na tentativa de dimensionar a gestÃo de imagem dos deputados a partir do que foi publicado em seus perfis. A anÃlise das mensagens revelou uma composiÃÃo de uma imagem pÃblica de dois deputados bastante integrados com as novas tecnologias e que, pelo menos na aparÃncia, estÃo dispostos a manter um diÃlogo direto com os cidadÃos. Ao gerenciarem suas imagens pÃblicas, tÃm-se principalmente os deputados falando sobre as posiÃÃes detidas e realizaÃÃes pessoais, ligando, por vezes, a vÃrias remodelaÃÃes e compromissos que ocorrem no seu cotidiano. Portanto, trata-se de uma informaÃÃo pessoal, mas de natureza profissional e nÃo oferece a seus seguidores um senso do processo polÃtico interno para a tomada de certas decisÃes. PorÃm, Ã inegÃvel que a utilizaÃÃo de ferramentas digitais aproxima representantes e representados e, por consequÃncia, tambÃm aproxima o discurso polÃtico da sociedade, ainda que as trocas sejam limitadas.
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Peths, Lucas Lisboa. "A tendência à “presidencialização” no parlamentarismo britânico: a cobertura do The Times e do The Guardian nas eleições gerais do Reino Unido em 2015 e o processo de personalização da política." Universidade Federal de Juiz de Fora, 2016. https://repositorio.ufjf.br/jspui/handle/ufjf/1277.

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A presente dissertação objetiva buscar e analisar evidências de personalização da política, ou seja, a valorização de características pessoais em detrimento de ideias ou ideologias partidárias, no contexto do parlamentarismo britânico. Apesar de não ser um conceito novo, a personalização se amplia na atualidade, em uma sociedade altamente mediada pelos meios de comunicação. O que vertebra o trabalho é a hipótese de que o parlamentarismo tende a uma “presidencialização”, assumindo, como já comprovado neste sistema de governo, características cada vez mais personalistas, contrariando sua essência de foco nas estruturas e na ordem partidárias. Neste contexto, é seguro dizer que fatores comunicacionais interferem e podem ser determinantes na condução de um processo eleitoral – mesmo no parlamentarismo – com os veículos de comunicação direcionando sua cobertura a elementos personalizados. Assim, os media se comportariam ora como palcos, ora como atores políticos, favorecendo a tendência de americanização das campanhas ao redor do mundo, com a desideologização das disputas e a declínio da identificação partidária como consequências comuns, elementos da chamada “nova ambiência eleitoral”. A metodologia utilizada foi a análise de conteúdo categorial, que englobou 66 publicações dos periódicos britânicos The Times e The Guardian durante a semana anterior às Eleições Gerais ao Parlamento britânico em 2015. As matérias foram classificadas em quatro categorias: ênfase em pessoas, com a personalização sendo evidenciada no lugar de outros conteúdos; ênfase nos partidos, destacando os textos que priorizaram tratar de temáticas partidárias e ideológicas; ênfase em políticas públicas, ressaltando notícias que abordaram tópicos de interesse geral da população, como saúde ou educação; por fim, foram agrupadas as matérias que tiveram ênfase na própria disputa eleitoral, com a publicação de resultados de pesquisas eleitorais ou possibilidades. Conjuntamente adotou-se a metodologia desenvolvida pelo Laboratório de Pesquisa em Comunicação Política e Opinião Pública (Doxa) do atual IESP-UERJ. O modelo leva em consideração a valência, ou seja, a orientação positiva, negativa ou neutra das coberturas jornalísticas, o que permitiu identificar o posicionamento de cada um dos jornais em cada categoria.
This dissertation intends to seek and analyze evidences of personalization of politics, that is, the enhancement of personal characteristics rather than ideas or party ideologies, in the context of the British parliamentary system. Despite of not being a new concept, personalization is extended today in a highly mediated society by the media. What guides the work is the hypothesis that the parliamentary system tends to a "presidentialization", assuming, as already checked in this system of government, increasingly personalistic characteristics, contradicting its core focus on the structures and the party order. In this context, it is safe to say that communication factors interfere and can be decisive in the conduct of an electoral process – even in parliamentarism – with the media coverage targeting personalized elements. Thus, the media would behave sometimes as stages, sometimes as political actors, encouraging the americanization trend in campaigns around the world, with the lack of ideologization of disputes and the decline of party identification as common consequences, elements of the called "new electoral ambience". The methodology applied was the categorical content analysis, which included 66 publications of the British newspapers The Times and The Guardian during the preceding week to the general elections to the British Parliament in 2015. The publications were classified into four categories: emphasis on people, with customization being shown instead of other content; emphasis on the political parties, highlighting the texts that prioritized dealing with partisan and ideological issues; emphasis on public policies, highlighting news that address topics of general interest of the population, such as health or education; finally, the subjects who had an emphasis on the electoral dispute itself, with the publication of results of opinion polls or possibilities, were grouped. At the same time it was adopted the methodology developed by Research Laboratory of Political Communication and Public Opinion (Doxa) of the current IESP-UERJ. The model takes into account the valency, that is, positive, negative or neutral orientation of news coverage, which allowed us to identify the position of each of the newspapers in each category.
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Silva, Fernando Wisse Oliveira. "Personalização da representação política: um estudo sobre as estratégias de comunicação dos deputados Marco Feliciano e Jean Wyllys no twitter." www.teses.ufc.br, 2015. http://www.repositorio.ufc.br/handle/riufc/14621.

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SILVA, Fernando Wisse Oliveira. Personalização da representação política: um estudo sobre as estratégias de comunicação dos deputados Marco Feliciano e Jean Wyllys no twitter. 2015. 283f. – Dissertação (Mestrado) – Universidade Federal do Ceará, Programa de Pós-graduação em Comunicação Social, Fortaleza (CE), 2015.
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O presente trabalho tem por objetivo discutir a personalização da política por parte dos representantes ao longo do mandato. Analisa-se como a utilização de media digitais tem participação nesse fenômeno. Explora-se como agentes do campo acabam se apropriando dessas redes digitais para aumentar sua visibilidade, através da promoção da própria imagem, a fim de influenciar favoravelmente a opinião pública. Esses meios são frequentemente encarados com o potencial de aproximar a política dos cidadãos, aumentando o engajamento da esfera civil. Examinando os perfis pessoais de dois deputados federais no Twitter – Marco Feliciano (PSC-SP) e Jean Wyllys (PSOL-RJ) –, busca-se estudar o uso ―personalizado‖ dos media digitais por estes agentes políticos. Para isso, foram coletados e estudados os tweets publicados nos meses de setembro, outubro e novembro de 2013, a fim de contemplar os perfis dos dois parlamentares de maneira mais contínua, sem se restringir a um acontecimento específico, enfatizando-se os perfis dos diálogos travados entre os parlamentares e os usuários. Para classificação dos tweets, utilizou-se análise de conteúdo das mensagens na tentativa de dimensionar a gestão de imagem dos deputados a partir do que foi publicado em seus perfis. A análise das mensagens revelou uma composição de uma imagem pública de dois deputados bastante integrados com as novas tecnologias e que, pelo menos na aparência, estão dispostos a manter um diálogo direto com os cidadãos. Ao gerenciarem suas imagens públicas, têm-se principalmente os deputados falando sobre as posições detidas e realizações pessoais, ligando, por vezes, a várias remodelações e compromissos que ocorrem no seu cotidiano. Portanto, trata-se de uma informação pessoal, mas de natureza profissional e não oferece a seus seguidores um senso do processo político interno para a tomada de certas decisões. Porém, é inegável que a utilização de ferramentas digitais aproxima representantes e representados e, por consequência, também aproxima o discurso político da sociedade, ainda que as trocas sejam limitadas.
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Beam, Michael A. "Personalized News: How Filters Shape Online News Reading Behavior." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1315716858.

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Rosendal, Michaela. ""Tre saker man ej bör säga i en debatt eller på Youtube? Fan, helvete, satan" : En tematisk analys och kvantitativ innehållsanalys av det politiska samtalet i Youtube-serien ”Partitempen”." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-374044.

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There has been a digital transformation of the political public sphere. The political conversation is now taking place on multiple social media platforms and information is filtered through a new kind of gatekeeper, the influencer. The aim of this thesis is to describe how the public political conversation is framed in the Youtube-series Partitempen, and if deliberative discussion is taking place in the comment section. And whether the deliberative discussion is derived from the conversation in Partitempen or not. To answer the research questions two methods are used. A deductive qualiative tematic analysis, which applies the theory personlization of politics on the conversation between party leader and influencer in Partitempen. As well a content analysis based on the concept of deliberative discussion is used to research the comment section. To conclude, the conversation in Partitempen is framed around the themes in described in personalization of politics. New dimensions between themes appear by using the qualitative resarch approach. One of them is ’the role of the party leader’ which focuses on the change of private life when beeing a party leader. The other is that the ’private life is used as a benchmark for the party leaders’ own political stand. The result from the content analysis show that deliberative discussion is taking place in the comment section. The most common topic is substansive questions reagarding politics, and that those often derives from the conversation in Partitempen.
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Boudin, Joel. "The Art of Personalization -An explorative study of Swedish party leaders and their strategical communication." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-75119.

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This study explores the phenomenon of personalization within the political sphere. More specifically, it aims at exploring the strategical personalization of Swedish party leaders during the national election campaign of 2018. A further aim is to generate theoretical contributions to the area of personalization. As empirical material, the social media updates of three party leaders are analyzed under the period of 13 weeks before the election day, using a mixed methodological approach for an in-depth qualitative study. Regarding methodologies, grounded theory and coding is employed along with a rhetorical analysis that enable a systematic analysis of visual messages. The result indicates that the studied party leaders portrayed themselves as an integrated part of society, mediating a sense of presence and acknowledgement of the voters. In addition to this, the party leaders presented themselves as ordinary people and unified with the voters. The result also points to the practice of mediating a sense of social and cultural status, involving influencers in the communication and stepping into roles outside of the explicitly political arena. In terms of theoretical contributions, the generated theory contributes in the sense that it offers additional dimensions to the notion of "self-presentation", which is recognized as a common theme among prior theories. According to prior theories, individual politicians presents themselves as professional politicians and ordinary human beings. While the generated theory supports this perspective, it also highlights the aspect of intentionally integrating the voters into the self-presentations of individual politicians. Moreover, the generated theory emphasizes the perspective of social and cultural significance when regarding self-presentations of representatives.
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SÁNCHEZ, FRANCISCO. "Political communication and virality in the US presidential campaign : A CDA analysis of the 2016 US presidential candidates’ discourses and performances in late night shows." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36460.

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The current study set out to shed light on the performances that 2016 US presidential candidates used during their interventions on the late-night comedy shows. Following the methodologies ofCritical Discourse Analysis, the aim of the thesis was to uncover and, therefore, analyze, the type of discourses that candidates used in the shows and how they combined them. There was establisheda special focus on the rhetorical styles used by each candidate, as well as the emotional content ofthe discourses, unexpected situations and comedy performances, with the aim to find the elements which lead to virality. This study reveals the rhetorical strategies used by politicians through ananalysis of the political and personal discourses they used in late-nigh comedy shows. According tothe results, the political discourse is most prevalent during the interview than the personal, which isused to start conversations and evoke personalized emotions. The study provides insights upon the elements found in politicians’ discourses on the late-night circuit that lead to achieve virality on social media.
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Teixeira, Francisco. "Comunicação Política em eleições legislativas em Portugal: Uma análise a partir dos cartazes eleitorais (1975-2009)." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2012. http://hdl.handle.net/10400.5/4386.

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Dissertação de Mestrado em Ciência Política
A comunicação política e, principalmente, a comunicação eleitoral evoluíram substancialmente desde 1975 quando decorreram, em Portugal, as primeiras eleições democráticas da Terceira República. Pretendemos caracterizar precisamente a evolução da comunicação eleitoral em campanhas eleitorais para as eleições legislativas tendo por base a avaliação dos cartazes eleitorais dos quatro principais partidos políticos. Avaliaremos o impacto que a personalização, a ideologia e o tipo de argumentos a que os partidos recorreram, assumiram no processo de comunicação dos principais partidos e dos principais candidatos a primeiro-ministro. Pretendendo saber se, em Portugal, neste suporte de comunicação, se confirma a tendência geral de perda da componente ideológica, a par com uma crescente personalização.
The political communication and, in particularly, electoral communication have developed a lot since 1975 when occurred, in Portugal, the first democratic elections of the Third Republic. We pretend to characterize, precisely, the evolution of the electoral communication in electoral campaigns based on the outdoors of the main four political parties. We will evaluate the impact of the personalization, the ideology and the type of arguments that the parties used, trough the process of communication of the principal parties and the main candidates to prime-minister. We also want to measure if, in Portugal, trough the outdoors we confirm the general tendency of decreasing of the ideological component in the communication, as well as, an increasing growth of the effect of personalization.
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Books on the topic "Politics Personalization"

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Mcallister, Ian. The Personalization of Politics. Oxford University Press, 2007. http://dx.doi.org/10.1093/oxfordhb/9780199270125.003.0030.

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Personalization of Politics and Electoral Change. Palgrave Macmillan, 2014.

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Rahat, Gideon, and Ofer Kenig. From Party Politics to Personalized Politics? Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198808008.001.0001.

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The book examines two of the most prominent developments in contemporary democratic politics, party change and political personalization, and the relationship between them. It presents a broad-brush, cross-national comparison of these phenomena that covers around fifty years in twenty-six countries through the use of more than twenty indicators. It demonstrates that, behind a general trend of decline of political parties, there is much variance among countries. In some, party decline is moderate or even small, which may point to adaptation to the changing environments these parties operate in. In others, parties sharply decline. Most cases fall between these two poles. A clear general trend of personalization in politics is identified, but there are large differences among countries in its magnitude and manifestations. Surprisingly, the online world seems to supply parties with an opportunity to revive. When parties decline, personalization increases. Yet these are far from being perfect zero-sum relationships, which leaves room for the possibility that other political actors may step in when parties decline and that, in some cases, personalization may not hurt parties; it may even strengthen them. Personalization is a big challenge to parties. But parties were, are, and will remain a solution to the problem of collective action, of channeling personal energies to the benefit of the group. Thus they can cope with personalization and even use it to their advantage.
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Rahat, Gideon, and Ofer Kenig. Indicators of Political Personalization. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198808008.003.0007.

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Ten indicators of political personalization, covering all of its types and subtypes, are presented in this chapter. The analysis starts with the institutional personalization of both governmental (electoral systems and executives) and nongovernmental institutions (leadership selection and candidate selection in political parties). It then turns to indicators of media personalization, of both the uncontrolled (news coverage of politics) and the controlled type (unmediated messages). Finally, the chapter looks at indicators of personalization in the behavior of politicians (legislators’ behavior) and of voters. The logic and significance of each indicator is examined, as well as its advantages and limitations; and trends developed over time are presented country by country. Potential indicators that are not used are also mentioned and their exclusion is explained.
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Personalization of Democratic Politics and the Challenge for Political Parties. Rowman & Littlefield Publishers, Incorporated, 2018.

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Cross, William P., Richard S. Katz, and Scott Pruysers. Personalization of Democratic Politics and the Challenge for Political Parties. ECPR Press, 2018.

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From Party Politics to Personalized Politics?: Party Change and Political Personalization in Democracies. Oxford University Press, 2018.

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The Logic Of Connective Action Digital Media And The Personalization Of Contentious Politics. Cambridge University Press, 2013.

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The Logic Of Connective Action Digital Media And The Personalization Of Contentious Politics. Cambridge University Press, 2013.

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Rahat, Gideon, and Ofer Kenig. Parties versus Politicians Online. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198808008.003.0008.

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The chapter starts with a brief overview of the study of political personalization online, then focuses on its claims concerning the influence of online platforms on political personalization. It then analyses online personalization by comparing the online presence and activity of parties, party leaders, and prominent politicians from twenty-five democracies, and also the consumption rate of their Facebook pages. High variance at the national levels of personalization online demonstrates that personalization is not a necessary development of politics in the age of online social networks. Levels of online controlled media personalization do not seem to be generally high. Parties are present online more than individual politicians, and in most cases the amount of their output is higher. Online personalization in voters’ behavior—the consumption side—is, however, prevalent. Such personalization is evident in the amounts of the consumption of the outputs of party leaders, but not of other prominent politicians.
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Book chapters on the topic "Politics Personalization"

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Marino, Bruno, Nicola Martocchia Diodati, and Luca Verzichelli. "Candidate selection, personalization of politics, and political careers." In New Paths for Selecting Political Elites, 82–105. Abingdon, Oxon ; New York, NY : Routledge, 2021. | Series: Routledge studies on political parties and party systems: Routledge, 2021. http://dx.doi.org/10.4324/9781003022893-5.

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Tolson, Andrew. "Polarized Politics and Personalization: British TV News Coverage of the EU Referendum 2016." In Reporting the Road to Brexit, 111–26. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-73682-2_7.

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Mavriki, Paola, and Maria Karyda. "Using Personalization Technologies for Political Purposes: Privacy Implications." In Communications in Computer and Information Science, 33–46. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-71117-1_3.

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Poulakidakos, Stamatis, and Iliana Giannouli. "Greek Political Leaders on Instagram: Between “Soft” and “Hard” Personalization." In Visual Political Communication, 187–206. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-18729-3_10.

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Valbruzzi, Marco. "Choosing party leaders in Italy between personalization and democratization." In New Paths for Selecting Political Elites, 20–45. Abingdon, Oxon ; New York, NY : Routledge, 2021. | Series: Routledge studies on political parties and party systems: Routledge, 2021. http://dx.doi.org/10.4324/9781003022893-2.

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Vliegenthart, Rens, Hajo G. Boomgaarden, and Jelle W. Boumans. "Changes in Political News Coverage: Personalization, Conflict and Negativity in British and Dutch Newspapers." In Political Communication in Postmodern Democracy, 92–110. London: Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294783_6.

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Leone, Giovanna, Francesca Di Murro, and Livia Serlupi Crescenzi. "From Personalization to Parrhesia: A Multimodal Analysis of Autobiographical Recalls in Barack Obama’s Political Speech." In Conflict and Multimodal Communication, 349–74. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-14081-0_17.

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Carlson, Tom, Kim Strandberg, and Göran Djupsund. "Personalization Online." In Handbook of Research on Politics in the Computer Age, 127–48. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0377-5.ch008.

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Research on the increasing importance of party leaders in elections has observed that party leaders maintain personal websites, blogs, and social networking sites in order to personalize the image of themselves by mixing personal and professional matters. This chapter examines whether these efforts affect the party leader character impressions by voters in a positive way. The chapter presents two experiments that examine the impact of exposure to authentic personal websites and, as a form of social media, blogs of party leaders on voters' perceptions regarding various traits of party leaders during a Finnish election campaign. The findings are mixed. The perception of one leader was significantly enhanced by exposure to his website as well as his blog. Moreover, exposure to the blog by this politician resulted in an enhanced assessment of his personality traits whereas exposure to his website had positive effect on the evaluation of his professional traits. In making sense of the findings, web and social media approaches, and participant expectancies are discussed.
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Renwick, Alan, and Jean-Benoit Pilet. "The Politics of Personalization since 1989." In Faces on the Ballot, 135–68. Oxford University Press, 2016. http://dx.doi.org/10.1093/acprof:oso/9780199685042.003.0007.

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Renwick, Alan, and Jean-Benoit Pilet. "The Politics of Personalization since 1989." In Faces on the Ballot, 169–214. Oxford University Press, 2016. http://dx.doi.org/10.1093/acprof:oso/9780199685042.003.0008.

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Conference papers on the topic "Politics Personalization"

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Murphy, Michael Sean. "Notes toward a politics of personalization." In the 2011 iConference. New York, New York, USA: ACM Press, 2011. http://dx.doi.org/10.1145/1940761.1940836.

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Dwijayanti, Rizkya, Stefanus Rodrick Juraman, and Shirley Y. V. I. Goni. "The Strategy of Politics in Using Portal Online Media to Implicate a Personalization of Politics that has been done by an Elite Group in North Sulawesi." In International Conference on Media and Communication Studies(ICOMACS 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/icomacs-18.2018.53.

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Moise, Cristina Florentina. "Personalization of Political Discoures On Social Media." In RANLP 2017 - Workshop on Language technology for Digital Humanities in Central and (South-)Eastern Europe. Incoma Ltd. Shoumen, Bulgaria, 2017. http://dx.doi.org/10.26615/978-954-452-046-5_006.

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Le, Huyen, Raven Maragh, Brian Ekdale, Andrew High, Timothy Havens, and Zubair Shafiq. "Measuring Political Personalization of Google News Search." In WWW '19: The Web Conference. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3308558.3313682.

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Korakakis, Michalis, Evaggelos Spyrou, and Phivos Mylonas. "A survey on political event analysis in Twitter." In 2017 12th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP). IEEE, 2017. http://dx.doi.org/10.1109/smap.2017.8022660.

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Rajadesingan, Ashwin, Anmol Panda, and Joyojeet Pal. "Leader or Party? Personalization in Twitter Political Campaigns during the 2019 Indian Elections." In SMSociety'20: International Conference on Social Media and Society. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3400806.3400827.

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Djouvas, Constantinos, and Kostas Gemenis. "SmartCoding: An online platform for estimating political parties' policy positions." In 2019 14th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP). IEEE, 2019. http://dx.doi.org/10.1109/smap.2019.8864906.

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Maharani, Gita Ayu, and Shuri Mariasih Gietty Tambunan. "Minorities in the Lead: Collectivism and Self-Personalization in Alexandria Ocasio-Cortez’s Political Campaign Videos." In International University Symposium on Humanities and Arts (INUSHARTS 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200729.026.

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Djouvas, Constantinos, Antri Antoniou, and Nicolas Tsapatsoulis. "Improving Social Vote Recommendation in VAAs: The Effects of Political Profile Augmentation and Classification Method." In 2018 13th International Workshop on Semantic and Social Media Adaptation and Personalization (SMAP). IEEE, 2018. http://dx.doi.org/10.1109/smap.2018.8501885.

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Hornung, Severin, Matthias Weigl, Britta Herbig, and Jürgen Glaser. "WORK AND HEALTH IN TRANSITION: TRENDS OF SUBJECTIFICATION IN APPLIED PSYCHOLOGY." In International Psychological Applications Conference and Trends. inScience Press, 2021. http://dx.doi.org/10.36315/2021inpact056.

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"Reported is the synthesis of a series of seven studies on work and health, conducted collaboratively by researchers in applied psychology and occupational medicine. This qualitative meta-study develops a framework, in which reviewed studies are structured, aggregated, integrated, and interpreted in a theory-guided iterative process of themed analysis. Building on empirical results, the subsequent interpretive integration seeks to demonstrate, how overarching, pervasive, and in psychological research typically underemphasized tendencies of “subjectification” manifest in exemplary work contexts, research topics, and results. Subjectification of work is operationalized in dimensions of work intensification (performance focus), work internalization (goal adoption), and work individualization (job personalization). A meta-dimension is work insecurity (personal risk), cultivated in contemporary management ideologies of employee self-reliance. Following thematic description, content-analytical structuring criteria include: a) focus on work task (activity) versus working conditions (context); b) primary (close, direct, explicit) versus secondary (inferred, indirect, subtle) references to and/or indication for identified tendencies of subjectification; and c) theoretically assumed and empirically examined relationships with negative (psychopathological) and positive (psychosalutogenic) short, medium, and longer-term attitudinal and health-related work effects, as well as the personality-shaping impact of long-term occupational socialization. Psychological aspects of work tasks are core to 4 studies, 3 focus on working conditions and organizational practices. References to intensification were dominant in 4 studies, whereas 5 include internalization processes, and 3 predominantly focus on individualization of work. All studies share secondary or indirect references to other subjectifying tendencies. Examined work effects were aggregated into a matrix of short, medium and long-term positive and negative manifestations of health and wellbeing. Results suggest tensions and pressures arising from the motivational individualization of work tasks and conditions, resulting internalization of organizational interests and goals (e.g., performance, efficiency, costs), coupled with system-inherent tendencies of work intensification. These dysfunctional dynamics constitute risks factors for psychologically detrimental or harmful forms of self-management, self-control, and self-endangering work behavior, as manifestations of “internalized” incompatibilities between work and health in the neoliberal workplace, aggravated by existential threats associated with political-economic crisis. Outlined are implications of subjectification for a critical reevaluation and reorientation of basic theoretical assumptions of research and practice in applied psychology and occupational health."
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