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Relevant bibliographies by topics / Pomegranate Marketing

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Journal articles

Academic literature on the topic 'Pomegranate Marketing'

Author: Grafiati

Published: 7 June 2025

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Journal articles on the topic "Pomegranate Marketing"

1

Pons-Gómez, Ana, Carlos Albert-Sidro, Julián Bartual, Ferrán Yuste, and Cristina Besada. "Influence of Pomegranate Appearance Attributes on Consumer Choice, and Identification of Barriers and Drivers for Consumption." Foods 12, no. 20 (2023): 3803. http://dx.doi.org/10.3390/foods12203803.

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In a prepurchase situation, consumers base their choice decision on external fruit characteristics, from which they infer internal characteristics. This study investigates consumer preference for pomegranate appearance using a choice-based conjoint analysis with 320 participants. We created 27 images of pomegranates that differed in varietal characteristics: colour (yellow, bicoloured, and red), shape (round, oval, and flattened), and calyx shape (open, semi-open, and closed). Colour was by far the most important factor for consumers, followed by fruit shape and calyx shape. Two preference pro

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Ms., Dhanashri D. Landge. "Consumer Preferences for Physical and Digital Marketing of Pomegranates in Tier I and II Cities in Maharashtra." International Journal of Advance and Applied Research S6, no. 22 (2025): 690–97. https://doi.org/10.5281/zenodo.15532849.

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<em>This research article, based on a comprehensive literature review and a pilot survey of 48 respondents from tier I and II cities in Maharashtra, examines consumer preferences for physical and digital marketing channels when purchasing pomegranates. The marketing landscape for pomegranates in Maharashtra is undergoing significant transformation, driven by advancements in digital tools and changing consumer behaviours. This study investigates recent consumer adoption trends for digital and physical marketing strategies within the pomegranate industry, highlighting the opportunities and chall

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3

Daqiq, Muhammad Hasham. "Analysis of Pomegranate Value Chain in Kandahar Province of Afghanistan: Issues and Prospects." LAHORE JOURNAL OF ECONOMICS 26, no. 1 (2021): 123–44. http://dx.doi.org/10.35536/lje.2021.v26.i1.a5.

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Pomegranates are one of the most important fruits in the Kandahar province of Afghanistan, which is famous for its pomegranates around the world. Pomegranates play a vital role in the socio-economic life of those who grow them. This study empirically analyzed the value chain of pomegranate production in Kandahar using primary and secondary data. Primary data was collected from 200 pomegranate growers in the Dand, Panjwai, and Daman districts of Kandahar province. These growers were selected using a random sampling method and the data was collected using a structured, pre-tested questionnaire.

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Daqiq, Muhammad Hasham. "Analysis of Pomegranate Value Chain in Kandahar Province of Afghanistan: Issues and Prospects." LAHORE JOURNAL OF ECONOMICS 26, no. 1 (2021): 123–44. http://dx.doi.org/10.35536/lje.2021.v26.i1.a5.

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Pomegranates are one of the most important fruits in the Kandahar province of Afghanistan, which is famous for its pomegranates around the world. Pomegranates play a vital role in the socio-economic life of those who grow them. This study empirically analyzed the value chain of pomegranate production in Kandahar using primary and secondary data. Primary data was collected from 200 pomegranate growers in the Dand, Panjwai, and Daman districts of Kandahar province. These growers were selected using a random sampling method and the data was collected using a structured, pre-tested questionnaire.

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5

Galani, Deep, and Shaktiranjan Panigrahy. "Marketing Efficiency and Disposal Pattern of Pomegranate in Maharashtra, India." Journal of Experimental Agriculture International 46, no. 7 (2024): 836–43. http://dx.doi.org/10.9734/jeai/2024/v46i72637.

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Aims: This research aims to identify factors that influence marketing efficiency and disposal patterns of pomegranates, with the aim of increasing farmer income and reducing post-harvest losses. Study Design: Vashi market near to Navi Mumbai was selected for the study purpose due to maximum hoarding of pomegranates in the states and from the other states as well. A total 60 Producers and 40 functionaries were asked to respond against a structured schedule which was prepared for the purpose. Place and Duration of Study: The study was undertaken as the mandatory project work programme of MBA (Ag

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koenen, barbara. "Muse." Gastronomica 11, no. 2 (2011): 48–50. http://dx.doi.org/10.1525/gfc.2011.11.2.48.

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Muse is a personal investigation into the historical and contemporary correlations between pomegranates and hand grenades by the author, an artist based in the Midwest. The essay begins with her reminiscences of witnessing a red-stained feast of the “exotic” pomegranate that was hosted by a friend of Armenian descent; then it chronicles the fruit’s historical associations as a fertility and religious symbol in many cultures since ancient times and its cultivation, beginning in the Fertile Crescent and extending across Asia and into Europe and North America. Upon her realization that hand grena

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7

Tamboli, Umesh D., and Mahesh R. Prajapati. "Marketing Channels of Pomegranate in Pune Division of Maharashtra, India." Archives of Current Research International 24, no. 6 (2024): 85–94. http://dx.doi.org/10.9734/acri/2024/v24i6767.

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Pomegranate, scientifically named Punica granatum L., is prized globally, particularly in tropical and subtropical regions like India, Iran, and Spain. Pomegranate cultivation has surged in India, notably in Maharashtra, Gujarat, and Karnataka, with India emerging as a top global producer. In 2020-21, India expanded pomegranate cultivation to 2.88 lakh hectares, yielding 32.70 lakh tonnes. Maharashtra led with 54.89% of national production and 59.38% of cultivated area, underscoring its key role despite slightly lower productivity than the national average. The objectives of the study were to

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8

Kumar R., Arun, Vijay S. Rajpurohit, and Bhairu J. Jirage. "Pomegranate Fruit Quality Assessment Using Machine Intelligence and Wavelet Features." Journal of Horticultural Research 26, no. 1 (2018): 53–60. http://dx.doi.org/10.2478/johr-2018-0006.

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Abstract Quality assessment is an important concern in the post-harvest marketing of fruits. Manual quality assessment of pomegranate fruits poses various problems because of human operators. In the present paper, an efficient machine vision system is designed and implemented in order to assess the quality of pomegranate fruits. The main objectives of the present study are (1) to adopt a best pre-processing module, (2) to select best class of features and (3) to develop an efficient machine learning technique for quality assessment of pomegranates. The sample images of pomegranate fruits are c

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9

Yilmaz, I., A. Ozalp, and S. Yilmaz. "MARKETING STRUCTURE OF POMEGRANATE IN TURKEY." Acta Horticulturae, no. 1089 (July 2015): 205–12. http://dx.doi.org/10.17660/actahortic.2015.1089.25.

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10

Babaei, Mahdi. "Pomegranate marketing margins in the Neyriz, Iran." Journal of Development and Agricultural Economics 5, no. 2 (2013): 67–70. http://dx.doi.org/10.5897/jdae12.108.

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