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Skácel, Jiří. "Nabídka, poptávka, vliv reklamy." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2010. http://www.nusl.cz/ntk/nusl-232484.
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his thesis deals with the supply and demand and the impact of advertising on these two microeconomic variables. The work is focused on describing the operation of supply and demand from marketing point of view and not from a microeconomic perspective. In the theoretical part of this work to explain the essence of marketing and advertising, that can well influence the need and demand for goods and services. I'm also concerned with marketing mix and communication mix, which is the theoretical basis for the establishment of marketing activities to promote services and products. The theoretical outline the development of communication campaigns, as each campaign must be properly planned so as to be successful. The aim of this thesis is to examine the functioning of supply and demand, and assess the impact of advertising on supply and demand. This issue in a practical example of the real estate agents Dachi,Ltd., based in Olomouc. Practically make a quantitative marketing research methods and hypotheses are tested using a test of goodness of fit chi-square.
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Hnilicová, Eva. "Poptávka a marketinové možnosti v badmintonu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11010.
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The main aim is to analyze and describe the situation of the demand for badminton in Czech Republic and to verify if this demand is increasing or decreasing. Furthermore to think about which instruments would help to develop the demand for badminton. Some perspective for the future is the development of marketing activities. The opportunities for sports marketing I will try to present at a practical example of the SPORT INVEST Marketing company stands for the currently best Czech badminton player.
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Horna, Leoš. "Poptávka po golfu v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150225.
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This Master's Thesis deals with the demand for golf in the Czech Republic. Its aim is to identify the main determinants of the demand for golf and their influence on the golf boom in the Czech Republic. First chapters are devoted to the theory of demand and its determinants. This is followed by a general introduction to golf, namely its brief history in the Czech Republic and the basic specification of the play. The middle part is devoted to the other side of the market, the supply. There are analyzed the status and development of golf infrastructure in terms of different types of golf courses, but also their price. The status and development of the membership of the Czech Golf Federation is analyzed after the supply. A final chapter deals with determinants of demand, whose significance is assessed on the basis of data obtained from the survey.
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Čápová, Hana. "Poptávka po službách lyžařských škol v Krkonoších." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15364.
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The main aim is to describe and analyze a key determinants of the demand for services of ski schools in Krkonoše mountains. At the beginning I focus on a segment of ski schools itself. After, the hypotesis are set up, based on the defined determinants, and verified by a survey. The survey was held in a winter season 2008/ 2009 in Dolní Dvůr, Ski school SKi Baron. In addition the survey focusing on visit rate of Krkonoše mountains is mentioned. Next point is to compare two ski schools according to a different clients (SKOL MAX in Špindlerův Mlýn and Ski Baron in Dolní Dvůr).
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Řeháková, Petra. "Poptávka po multikinech - co determinuje spotřebitelské rozhodování?" Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-114435.
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The main aim of this diploma thesis is to identify the determinants of behavior of demand for multiplexes in Prague. The main building material is the dataset of attendance and revenues evolution for individual movies distributed between years 2002 and 2011, always for the first four weeks from the premiere, provided by the Union of Film Distributors. The paper investigates consumer behavior on the movie market. The demand for movies is the dependent variable measured by the number of visitors in the corresponding weeks. The subject of analysis -- explanatory variable - is price, film rating (critics), genre, country of origin, character of time frame, frequency of screenings in a given week, format (2D/3D), length of movie, popularity of the actor/director, impact of movie series etc. The data are exposed to the regression according to which the significance of different variables is tested. The hypothesis about strong negative correlation of the price and quantity demanded is investigated based on the results, (Dewenter R., Westermann M., 2005) versus the hypothesis of weak sensitivity those two variables (Sangho Kim, 2009) against a more significant relationship of demand and other determinants. The influence of price on attendance has shown to be insignificant on the Prague movie market in the short term. A significant determinant impacting the attendance for a movie in the entire monitored period is the film rating, actor, length of movie, and number of screenings.
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Prombergrová, Mariana. "Poptávka po biovýrobcích v ČR a ve vybraných zemích EU." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3479.
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Zájem o biopotraviny v celém světě rok od roku stoupá. A nejedná se pouze o zájem na straně spotřebitelů. Vlády řady zemí si uvědomují nedoceněné výhody, které s sebou nese ekologické zemědělství a je jejich snahou tuto forumu zemědělství do budoucna co nejvíce podporovat. Cílem diplomové práce je zmapování poptávky po biopotravinách v ČR, Velké Británii a Německu. Její součástí je vyhodnocení 113 dotazníků týkající se spotřeby biopotravin.
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Neuwirth, Richard. "Poptávka na trhu wellness služeb v ČR a v zahraničí." Doctoral thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-114053.
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PhD dissertation: "Demand in the wellness market for services in the Czech Republic and abroad" deals with an emerging sphere in the market for services. The service sector contributes not only to the GDP but participates in improving living standards in developed countries. Wellness market for services could influence the way how to spend free time, increase the whole quality individual lives and contribute to reduce spending on health care in the future. In the introductory part there is analyzed the current situation on the wellness market in the Czech Republic. The view of some Czech businessmen on the wellness market for services is often considered (for the purpose) as a way of earnings regardless the broader content of the sphere connected with the healthy lifestyle. The term "wellness" often includes activities which do not concern this sphere, only use this term for marketing purpose. The dissertation is based on the own definition as a term. This term is defined as a permanent feeling of higher quality of life achieved through performing physical and mental activities and internal acceptance of the healthy lifestyle. The goal of this dissertation is a demand survey for these services, it specifically concerns the research of public awareness in this sphere, finding the attitude to activities, which are connected with wellness and acquiring next information which is principal for development in successful business activities, particularly for the strategic decision in pricing policy, the equipment in wellness premises and the quality provided services. In the dissertation were assumed three basic hypotheses: 1. On the basis of research there will be possible to put a qualified customer group and to determine chosen activities. They are suitable as a content of offered programmes for clients who are informed of this sphere or seek to achieve outlined goals. 2. Customers with interest and knowledge of the sphere will be interested in the healthy nutrition, the consumption of dietary supplements and in next activities concerning wellness. 3. Next assumption is a fact that the level of knowledge and understanding the whole conception will be at a lower level in the public. The theoretical part of the dissertation is based on the classical microeconomic theory. The attention is mainly paid to the theory of consumer optimum. Subsequently the dissertation focuses on the issue of marketing research, particularly on the analysis of appropriate quantitative methods which could and should be used in the application part. Great emphasis is placed on the communication policy which is a very important tool for the marketing mix. The application part of the dissertation focuses on its own demand research within that over nineteen thousand data from more than three hundred respondents were obtained. The results were presented after analyzing the obtained data. They showed that all age groups of respondents included in the population survey have within their categories very different features. Thanks to that fact popular sports have been identified, it was possible to determine a client's price concept about services suitable for this sphere and to describe an opinion on the quality and the equipment of wellness premises. Next, for purposes of comparison, two researches from abroad were used and these have become a valuable source of information and serve as a basis for comparative research i.e. comparison of foreign experience with the situation on the Czech market. Both differences and facts generally applicable in the Czech Republic and abroad were found. The result of the investigation was not only the recommendation for following research directions, particularly the need to do research in specialized wellness premises among informed customers with regard to data which were not possible to find out during the overall market research. Another task resulted from the finding that the respondents have very little awareness of the sphere and it will be necessary to establish the wellness programme conception and to introduce this concept to the public particularly by focusing on high schools oriented on physical education and sport and other public institutions. There is a fact that the Czech institutions in the health sector do not consider the prevention in the field of diseases of civilization important enough. It will be necessary to carry out next education of the public in order to achieve savings in the treatment of diseases of civilization in the Czech health care in the future. At the end of the dissertation it is stated that the goals and tasks were fulfilled despite difficulties in obtaining foreign materials and information suitable for comparison with the market in the Czech Republic. In the introduction the presented hypotheses were mostly confirmed, excluding the customer's price concept. It could not be determine intended consumer optimum because of significant heterogeneity of statistical results. In any case the dissertation showed the low level of public awareness of the concept wellness (as expected), the necessity of more distinctive defining of mental activities suitable for this field and the need to unite different opinions on the whole sphere of these services.
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Feldbabel, Vít. "Identifikace poptávky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223090.
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The aim of this thesis is to work out demand for various kinds of commodities of current consumption by conducting a survey. From the polled data, a function of price demand elasticity of selected commodities is drawn up, on which suggestions to sellers for turnover maximization is based.
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Sazamová, Kateřina. "Chorvatsko jako turistická destinace." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259990.
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This diploma thesis explores the demand for Croatia as destination among Czech tourists. Its theoretical part, using literature, explains the concepts that are mentioned in the paper, and provides basic information about Croatia. The research work consists predominantly of the questionnaire analysis, enabling the author to identify and describe the main reasons why Czech tourists choose the Croatian coastline as favourite destination for their summer holidays. The paper also indicates, among others, whether Czechs prefer going to Croatia individually or jointly with others, and with how many, how do they travel, which income groups are mostly involved, what is the typical purpose of their trips, how much do they typically spend per person, and many other findings. The questionnaire survey is then compared with various articles and studies exploring the topic of the presence of Czech tourists in Croatia. The paper concludes with the summary of ascertained findings and trends observed, as well as the future development prediction as to the level of preference of this destination among Czech tourists.
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Podešva, Jiří. "Co ovlivňuje snižující se spotřebu piva? Analýza determinant poptávky." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198278.
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The per capita consumption of beer in the Czech Republic is one of the biggest in the world. However, in recent years the consumption has started to decrease. This thesis analyzes determinants of demand of beer and possible causes of decreasing of beer consumption. The whole market is analyzed using the time series models. In the next step, the market was separated into on-trade and off-trade part. No previous researches have dealt with this division. It was proved, that wine is a substitute of the on-trade beer, but a complement of the off-trade beer. On-trade beer is an ordinary good and if the price increases by one Czech crown, the consumption will decrease by 5 %. Spirits are complements of on-trade beer. No impact caused by price on the consumption of off-trade beer was proved. During the analysis of off-trade beer was found out, that the beer is the gross substitute of wine and that the good weather makes its consumption to increase. The future prediction for 2014 suggests that average person will consume 57,5 liters of on-trade beer.
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Novák, Tomáš. "Faktory ovlivňující poptávku internetového obchodu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150060.
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This thesis analyzes the factors effecting demand in a particular e-shop, which is the author of the thesis owns. The theoretical part of the thesis is based on contemporary theories relating generally to the concept of "demand". The practical part of the thesis analyzes the factors affecting demand, not only in terms of summarizing the results of the reporting period but as draft strategies in managing e-shop. The primary objective of this thesis is to define the key factors effecting demand for our products in e-shop www.armaturynovak.cz, the secondary objective is the analysis of the main indicators in the form of e-commerce attendance and related variables.
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Mlčkovský, Petr. "Estimace determinant poptávky po příměstské vlakové dopravě v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124983.
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This thesis analyzes railway demand and its determinants in the context of regional railway passenger transport in the Czech Republic and Prague suburban railway system. Special attention is devoted to examining the impact of new trains on the demand for the selected route of Jizerskohorské Railway. In particular models, I utilize as estimation procedure and difference-in-differences estimator. Panel data analysis found, in line with other published studies, short-run inelastic nature of demand. In order to increase revenue to railway operator, one must distinguish between a group of dependent and discretionary riders whose elasticity is different. Effect of buying new trains can be substantial, especially on less frequented routes with a greater proportion of private car holders.
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Barcůch, Václav. "Optimalizace plánování poptávky ve farmaceutickém průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-142226.
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The aim of this thesis is to analyze the processes of demand planning and management. This work describes the main assumptions of the successful completion of this process. It also deals with the main methods and techniques of demand planning and management, including the importance of software tools. Thesis topic was chosen due to the extraordinary importance of demand planning in terms of satisfying the constantly growing and changing subject to customer requirements. The methodological part is devoted to a comprehensive description of the main assumptions affecting this process and methods of demand planning. The analytical part focuses on the processes of demand planning in an environment of the specific pharmaceutical company. Critically evaluates these processes and offers their solutions.
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Pavlíček, Jiří. "Modelování regionální poptávky po bydlení v ČR - teoretické přístupy a aplikace." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3995.
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This thesis is focused on simulation of demand for housing and formation of prices on the real estate market in Czech Republic. Theorethic introduction discribes microeconomic demand theory and spatial demand based on localization theory. The basic theory advences in demand for housing, that is focused on heterogeneousness, price, localization and types of living. Principal aim of this thesis is the empirical analysis and simulation of regional demand on the real estate market. Empiric analysis consists of dynamic and static model of demand for housing in Czech Republic etc..
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Jonák, Ondřej. "Odhad cenové elasticity poptávky po ropě." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15857.
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Objective of this diploma thesis is estimation of price elasticity of crude oil demand. In order to calculation of such elasticity crude oil demand is estimated with econometrical methods. The choice of suitable model, which sufficiently and accurately models crude oil demand, is initial position of analysis. Consequently, crude oil demand is estimated from market data obtainable from public sources. This estimated model is verified from economic, statistic and econometric point of view. Consequently, price elasticity of crude oil demand is calculated from such model.
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Kocina, Ondřej. "Návrh systému e-shopu pro podporu distribuce segmentu malovýrobců českého skla." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9082.
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Essay analyses problems of bohemian glass small producers segment and in the scope of the real firm strategy suggests their concrete solution. Analysis finds causes of the segment problems in inappropriate combination of product, market and distribution channels. Author finds possible solution in the oligopoly price leader market model. Results of the problems analysis are together with firm and its environment analysis used for SWOT analysis. Management of the firm chose S-O strategy, which aims sustainable development of the firm, differentiation of the product and enlargement and diversification of the market space. Results of the analysis are used for creation of partial strategies and plans: marketing mix and information strategy. Information strategy includes concept of the new information and communication system suggestion. Suggested system is based on hosted web e-shop application and internet communication software component. System enables to flexible react on the changes of firm strategy and plans, and enables to create individualized and individual services. Chosen architecture is ideal for the rise of virtual teams System should help to emerge integration and synergic effects.
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Pazdera, Martin. "Proč klesá spotřeba instantních potravin? Analýza determinant poptávky." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-194202.
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There has been a significant decline in instant food market. I investigate the determinants of demand for instant food in this thesis. Oligopoly market structure motivates me to investigate the demand for instant food produced by particular firm. I use yearly and quarterly scanner data for instant food sales on the retail market in Czech Republic in the empirical part of the thesis. The yearly data analysis finds healthy diet trend as a possible cause of instant food market decline. According to quarterly data analysis I find instant food as an inferior good with income elasticity -0,6295. Both these factors can affect stagnant or decreasing revenues of instant food producers. Analysis of demand for instant food produced by particular firm illustrates strong relation between demanded quantity of producer's instant food and prices of his own and competing production. This indicates that price increase is not an optimal strategy in order to stabilize revenues of instant food producer.
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Poláková, Tereza. "Analýza poptávky seniorů po cestovním ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75308.
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The main theme of the diploma thesis is the senior's demand after the tourist services. The diploma thesis defines the main characteristics of the senior segment, its individual attributes and travel behaviour. It also presents the actual offer in tourism for this segment and its possible progress. The diploma thesis is divided into six chapters.
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Prouzová, Hana. "Cestovní ruch v Královéhradeckém kraji." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-334.
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Diplomová práce se zabývá hodnocením cestovního ruchu v Královéhradeckém kraji. Analyzuje toto odvětví ze dvou pohledů: nabídky (tj. atraktivit cestovního ruchu, vybavenosti regionu) a poptávky (tj. zájmu návštěvníků). Na základě srovnání těchto dvou pohledů navrhuje možnosti rozvoje cestovního ruchu v regionu, přičemž shledává rozvojový potenciál tohoto odvětví v kraji velmi významným.
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Vopatová, Michaela. "Charakteristika poptávky po produkci vybrabé firtech zdravé výživy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264339.
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This diploma thesis introduces the positive influence of ecological agriculture on the quality of environment as well as human health. Support of organic farming depends both on state support, but also on each individual consumer, through his demand for organic food. The aim of the thesis is to evaluate the demand for the organic production of the mountain farm Abertamy and to suggest appropriate marketing strategy. The analysis is realized by marketing minds research of consumers in the Karlovy Vary region. For this purpose, the interviewing technique is used. Finally, based on the given hypothesis and SWOT analysis of companys data, acquired by own investigation, the marketing strategy and its implementation are proposed to the farm.
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Svoboda, David. "Zhodnocení českého a rakouského trhu s vínem." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259313.
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The diploma thesis deals with the description of basic concepts of the grapevine history, characterization of wine and its species, classification of grapevine varieties, most varieties grown and with the most important wine growing regions. The emphasis is focused on different types of wine, evaluation of their quality, methods of storage, buying pattern and consumption.
The practical part compares the major growing areas and major varieties grown in Austria and in the Czech Republic. The emphasis is concentrated on the wine production, consumer habits, wine consumption and current state of the market. The analysis of foreign trade with this commodity between the two countries was conducted by both quantitative and qualitative research approaches. Some attention is also paid to the existence of black market in the Czech Republic.
Conclusion of the thesis analyses the two countries in terms of vineyard area, total wine production and consumption, share of domestic production in total consumption and it compares the most popular grapevine species and countrys specialization in exports and imports.
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Malý, Vítězslav. "Analýza poptávky po pitné vodě v závislosti na úrovni teploty a srážek." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75444.
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The demand for water is a very specific variable determined by many factors. The thesis aims to explain how does weather condition influenced the overall character of water demand. Predictions of climate change shows that in terms of CR it can expect changes in total precipitation during the seasons, the increase in average temperatures and a change in the variability and intensity of extreme events. The analysis therefore focuses on clarifying the impact of the level of temperature and precipitation on water withdrawals from public water supply. Analysis used daily data on the collection of water from public water supply for each interested location and daily hydrological data on the level of average daily air temperature and daily rainfall.
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Pauerová, Blanka. "Vliv rodinného stavu na Engelovu křivku poptávky po dětech u žen a mužů." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359431.
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Objective of this thesis was construction of Engel´s curve of demand for children, separately for mother´s and father´s income. Moreover, analysis shows differences in Engel´s curve according to genders or marital status (if couple is married or not and only lives together). The models were estimated from data of the survey ISSP 2008. Results estimated by OLS models and models with corrected hetoreskedasticity were supported by multinomial regression. Estimations showed that in case of decision about children, women are influenced by income more than men. Own income has negative impact on number of children demanded by woman because of higher opportunity cost. Married women are less influenced by own income than single women, because married women take into the account also income of husband which has positive effect on number of children. In case of men´s demand for children, neither effect of own income nor effect of partner´s income was proven.
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Štěpánová, Veronika. "Nezaměstnanost v Ústeckém kraji." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-262790.
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This diploma thesis investigates the topic of Unemployment in Ústecky region. Diploma thesis is divided into two parts and it is the theoretical and practical part. The theoretical part is dedicated to a definition of a labour market, economic models of a labour market, types and impacts unemployment and employment policy. The practical part includes charakteristics the Ustecky region and then defines supply in the labour market. Supply is defined through analyses of the demografic trends, structure of the unemployed labour force, risk groups, graduates and their unemployment. Demand on the labour market is defined by the bussinesses, major employers, major businesses and job structures.
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Chytilová, Petra. "Inovace a konkurenceschopnost podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-162352.
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This thesis deals with issues related to innovation in the Czech company and their influence on their competitiveness. The aim of the work in the first part is the definition of terms: innovation, competitiveness and demand and their relationships. Attention is paid to the impacts of global competitive and turbulent world and the competitiveness of Czech companies. They show the expected basic trends of the world. The second part describes Czech industrial company (GZ Digital Media, Inc.) and its trends over the past year. It analyzes the development of the basic indicators (profitability, liquidity and business activity) and quantifies the prediction possibilities of bankrupt (Altman index, IN 05). Finally there are definitions of factors of the current success of the business, including its persistent and intense innovation and strong influence of leading figures in business management.
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Hrubý, Petr. "Analýza práce s fanoušky SK DYNAMO České Budějovice." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192415.
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The aim of this thesis is to identify and analyse factors affecting the attendance of domestic football matches of SK Dynamo club České Budějovice. The main emphasis is placed on working with fans. The theoretical part relates to the topic and focuses on the determining factors of demand for sport events, the sport product theory and phenomenon of a fan. The practical part introduces the club SK Dynamo České Budějovice more closely and analyses individual factors affecting demand for the club's matches and defines the significance of these factors. A chapter on working with the fans follows. At first the elements of sport product are characterised and secondly the club marketing elements. The practical section chapters are underpinned by the results of a survey which was carried out among the fans of SK Dynamo České Budějovice. The discourse and conclusion summarize the analysed results, evaluates working with fans and last but not least outlines possible steps for improvements of attendance and working with club's fans.
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Musilová, Markéta. "Nové trendy v gastroturismu na příkladu založení podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360125.
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The diploma thesis deals with the modern trends in the area of food tourism in terms of starting up business focused on food tours for tourists in Prague. The main objective of the thesis is to analyze food tourism market environment in Prague. Based on that the author will assess whether the new business will be successful on the market. The theoretical part is devoted to the terminology of tourism, gastronomy development and modern trends in supply and demand of food tourism. In practical part of the thesis the author deals with methods of analysis of the market environment. Enterprise´s external environment is analyzed by using PEST analysis, internal environment is analyzed by analysis of competition using Porter´s Five Forces and Strategic Group Map. Finally, the author evaluates results of the survey in order to analyze demand for products on food tourism market.
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Holásková, Romana. "Kritická analýza spotřebitelské poptávky s ohledem na vývoj ekonomiky v České republice." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224285.
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Master´s thesis deals with problems of consumer behaviour in the Czech republic. Theoretical part of thesis defines basic concepts and data, which relate to consumer demand and information necessary to understand the analysis part. The following part deals with critical analysis of consumer basket and spending costs of households in different commodities. Analytic part is also aimed at economic development and according to it we can deduce reactions of households and related consumer behaviour. At the end the thesis is completed by suggestions to reduce excess spending expenditures, which are recommendation for citizens of the Czech republic.
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Nedomlelová, Lucie. "Cestovní ruch jako faktor rozvoje Krkonoš." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3400.
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Diplomová práce se zabývá cestovním ruchem a jeho vlivem na regionální rozvoj turistického regionu Krkonoše. Analyzuje poptávku a nabídku cestovního ruchu, na jejichž základě navrhuje možnosti dalšího rozvoje. Důležitou součástí jsou též aktivity a projekty regionu a hlavně rozvíjení udržitelného turismu v Krkonoších, aby byly zachovány původní hodnoty přírodního bohatství.
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Mesenská, Olga. "Společenské důsledky stárnutí populace na straně nabídky a poptávky na trhu práce." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4326.
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This work deals with social consequences of population aging in relation to the employment market. Aging of Czech population is, according to Population Projection by 2050, collected by ČSÚ, inevitable. Growing rate of seniors in the population is accompanied by many negative economical and social consequences. Anticipated demographic progression will be especially charge on the social security system, health service, public finance, but also on the employment market. Considerable weight falls on the field of savings, on the productivity of labour, and on the population status. In the scope of the text, situation of labour demand on the emploers' side and labour supply from elder employers is discused as well. To increase the employment rate of elderly people, the measures stimulating labour supply and labour demand are mentioned. This work also contains the analysis of present status of elderly labour force on the labour market according to age, education and region, and the prediction of corporate behaviour change, due to growing rate of seniors as consumers.
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Böhmová, Sabina. "Vliv vývoje úrokových sazeb na poptávku po rodinných domech a bytech v okrese Hodonín." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2015. http://www.nusl.cz/ntk/nusl-234423.
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The aim of the thesis is to assess the impact of interest rate developments on the demand for family homes and apartments in the District of Hodonín. Whether or not the influence is assessed by using the database of family houses and flats in the district by the year 2012. Part of the thesis is also the calculation of the average cost of the framework from a State property and the size of the municipality in which the property is situated, and at the same time, it is examined whether occurs due to lower interest rates to the growth of real estate prices. The necessary information about the level of interest rates for each month and the fixation period are listed from the Czech National Bank. Supporting documents for processing the database actually realized sales from 2012 to provide real estate agents real estate real estate agent REMAX and GAIA.
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Miksa, Martin. "Matematické a statistické metody pro podporu vývoje softwarových aplikací." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-444561.
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The master's thesis focuses on supporting the development of applications using mathematical and statistical methods. This is used in the thesis to effective management of inventory for the store and e-shop. For this purpose, an application in VBA programming language has been developed to help the company to keep track of the inventory and find the optimum insurance stock level for ordering new goods.
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Brabencová, Kateřina. "Rozvoj cestovního ruchu v regionu České Švýcarsko." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260245.
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The topic of thesis is development of tourism in the region Czech Switzerland. The theoretical part deals with the processing of basic tourism information obtained on the basis of literature. The practical part was prepared on the basis of a field survey through a questionnaire based on a random method. For this survey, through open, semi-open and closed questions, obtain a picture of the actual demand and requirements of individual visitors. The results formed the basis for the determination of individual proposals for possible solutions for the development of tourism. Part of the proposal has been drawn up, the example calculations.
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Kerďová, Ivana. "Financovanie bytovej výstavby v ČR a SR." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-8177.
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This thesis deals with housing policy and housing finance in Czech and Slovak republics. Selected topics are matched with some states of the European Union. The first chapter deals with a general analysis of housing and housing policy, the theoretical possibilities of the division of housing and housing policy instruments. At the end of the chapter speaks about the importance of resources and funding to the housing sector. The second chapter is already more engaged in the development of housing policy and housing in the Czech Republic and Slovakia. In both countries are described the development of housing policy after 1989, the current housing policy and housing situation. The end of the chapter compares determined facts. The third chapter explains the various support tools and funding opportunities for housing through the Housing Development Fund, building savings and mortgages. The fourth chapter crowns the earliers, in which are compared some of the problems in the housing area of Czech Republic and Slovakia in selected states of the European Union.
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Ostrihonová, Petra. "Srovnávací analýza úvěrů pro financování bydlení." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-150029.
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The thesis is focused on housing and its financing through loans. In detail there are all the parametres described for building savings and mortgages as the best ways of housing finance. There is comparative analysis in the terms of demand for housing loans and further there is examined by what is demand influenced. Outline of the amendment to the Building savings Act and its impacts follow.
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Spíchal, Rostislav. "Vliv vývoje úrokových sazeb na poptávku po rodinných domech a bytech ve městě Brně." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2015. http://www.nusl.cz/ntk/nusl-233084.
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In this diploma work I deal with the influence of interest rates on mortgage loans for the acquisition of families houses and flats in the city of Brno. In the theoretical part I focus on the basic concepts and laws related to mortgage and real estate market. In the practical part I use the findings from previous chapters and analyze interest rate trends and related factors. In the next part, the real estate market development in the past ten years. In the end I evaluate indicators during the period of ten years from entering the real estate market in Brno and should, in my opinion, a significant influence on the marketability of houses and flats. The final part I deal with the results of my questionnaire, on which I am trying to compile current profile of the typical customer applying for a mortgage loan.
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Nápravník, Karel. "Příprava nabídky do soutěže a posouzení finanční výhodnosti stavební zakázky před realizací." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2015. http://www.nusl.cz/ntk/nusl-227709.
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This Master´s Thesis deals with the issue describing preparatory work for a construction contract submitted for a public tender. Its main objective is to demonstrate the negotiation procedure with sub-suppliers the purpose of which is to obtain more advantageous offer and the assignment of a contract. Last but not least, the thesis analyses appropriate steps leading to financial savings. The theoretical part is dedicated to the explanation of basic terms and definitions circumscribing public contracts, their contracting authorities, types of public contracts and the tendering procedure and its actions. The practical part then analyses and demonstrates on the specific example preparatory work of the contract for a public tender, its assessment and potential ways of financial savings.
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Žundálek, Martin. "Studie procesního řízení obchodní zakázky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377452.
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The diploma thesis deals with the course of the contract by selected company focusing on business activity and business development. The first part introduces the company and its product portfolio. The second part describes the theoretical background necessary to understand the given issue. The third part analyzes the current state of the company and identifies problematic processes in the business department. The fourth part contains specific suggestions for removing current issues. The last part summarizes the benefits and conditions of implementation.
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Nachtigalová, Marika. "Analýza environmentálního vzdělávání v podnicích." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11059.
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Environmental education is one of the voluntary environmental tools that can positively influence implementation of environmental protection actions. The target groups of environmental education are children and youth, public administration, firms and public in general. Environmental education brings positive environmental effects for the environment and also positive economic effects for firms which implement it. These diploma theses analyze demand and supply of the environmental education focused on firms in the Czech Republic. Methodology of the demand analysis is based on individual in-depth interviews with the use of questionaire and sample of the research are small and medium enterprises situated in Hradec Králové region. Methodology of the supply analysis is a desk research method.
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Künzelová, Barbora. "Rozvozní problém s heterogenními vozidly." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193549.
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The master's thesis deals with the new modification of vehicle routing problem -- 3PL vehicle routing problem with heterogeneous fleet and split delivery. In addition to classical vehicle routing problem, we consider a heterogeneous suppliers fleet and also external carrier, which charges a fixed value per unit of transported goods. The reader is first introduces to vehicle routing problem, its history and possible solutions. Furthermore, the reader is acquainted with logistics and logistics providers. In the main part of this thesis is described 3PL vehicle routing problem and its mathematical model. At first we try to get optimal solution via CPLEX solver. But since this is an NP-hard task, heuristic method is proposed (in two variants) for solving this problem. The heuristic is then tested on the selected test tasks. Results obtained using the proposed heuristics are compared with the optimal solution. Even larger problems are then solved using this heuristics. In the end other modifications and possible improvements of this heuristic method are proposed.
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Bittnerová, Jana. "Ekonomické a sociální dopady rozvoje zaměstnanosti v Ústeckém kraji." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260012.
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This thesis Economic and social impacts of employment growth in the Ústí region will focus on the issue of unemployment, which is a problem affecting the life and character throughout the region. The thesis will consists of two main parts, theoretical and practical. In the theoretical part, the work will be focused to the characterization and description of the main terms associated with unemployment, the labor market or instruments of active and passive policy of unemployment reduction.
In the practical part, attention will be paid to the characteristics of the Ústí region, focusing on economic, geographic or social terms. Further writes through the use of time series of employment and unemployment in the Ústí region. Also presented graphically, for example, the unemployment rate, unemployment in terms of education levels, unemployment on the basis of gender or whether they are more at risk of unemployment men or women. Inside the private research will be the prediction of graduates registered at labour offices in the Ústí region, which will be subsequently formulated the basic causes of this situation and will propose a solution that could help the graduates in the easier application at the labour market.
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Kubartová, Milena Bc. "Dostupnost zdravotní péče ve vztahu k nákladům na ZP v zemích OECD." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1976.
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Práce se zabývá zhodnocením dostupnosti zdravotní péče ve vztahu k nákladům na zdravotní péči v zemích OECD. Práce zahrnuje vymezení pojmu dostupnost zdravotní péče, její jednotlivé dimenze a faktory, které dostupnost zdravotní péče ovlivňují. Pro zhodnocení dostupnosti zdravotní péče jsou vybrána čtyři kritéria, která jsou následně porovnávána s celkovými, veřejnými a soukromými výdaji na zdravotní péči. Pro účely této analýzy je využito metody jednoduché regresní analýzy. Na závěr je uvedeno zhodnocení výsledků regresní analýzy a jejich interpretace.
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Přibylová, Jana. "Import of agricultural products from Colombia to Czech Republic." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264161.
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The demand for tropical fruit in the Czech Republic is rising, it´s a trend in the modern way of life. People in the Czech Republic, and all over the world, demand healthier ways of food consumption. We did research concerning a supply in the supermarkets and consumers. I found out, that a demand for tropical fruit was not very well covered and that people were demanding more variety of tropical fruit and were ready to up pay double prices for it. I compared data about consumption of tropical fruits in Germany, Austria and the Czech Republic. The comparison is drawn from net import of tropical fruit and net import it´s divided per capita. We proved that people in the Czech Republic were consuming fewer kilograms per capita per year than people in Germany and Austria. Annual consumption of tropical fruit in the Czech Republic grew by 7 % during the last five years, while in Germany it amounted to 0,3% and in Austria to 4,5%.
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Trzaskaliková, Eva. "Matematické modely poptávky." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222595.
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The diploma thesis deals with the analyses of demand using standard tools of engineering mathematics. Mathematical models of demand, both single and multi- factor are investigated. Elasticity of demand is applied for decision making in price policy. Problems of optimization of demand reflecting utility and budget constraints are under consideration. Constructions of demand curve and compensated demand curve are presented. The text is accompanied by illustrative examples aiming at methodical aspects of the work
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Lukeš, Ondřej. "Podnikatelský plán -- Poptávky jinak." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359112.
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The main focus of this Master´s Thesis is to prepare a business plan of the project, which will change the relations in craft and construction work in the Czech republic. The first focus of this work is to outline how would this service work, including the business plan. The second focus is to make a questionnaire survey that will be the basis for strategic and marketing planning.
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Kadlec, Martin. "Determinanty tržeb a návštěvnosti obchodního centra." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124931.
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The thesis analyses determinants of shopping centre sales and its attendance demand; it is based on data of the specific shopping centre from the years 2007 -- 2011. Based on a five-year monthly time series, two sales models are created. One model tracks sales per customer, the other deals with the shopping centre sales which are compared with the sales index of retailers. On the other hand, a model of the shopping centre attendance demand uses figures of a five-year daily time series. Independent variables with significant effect on dependent variables are identified in the theoretical part. The models are estimated using the Ordinary Least Squares estimation. In all models, seasonal influences proved to be a significant determinant. In the sales models, hypotheses of the competition effect have been verified. Furthermore, in case of the attendance demand model, weather and marketing effects were estimated as important. Surprisingly, the economic variables proved themselves to be insignificant, which could be caused by the relatively short observation period. The limiting factor of all models is also the fact that the dataset consists of one shopping centre only. It prevents the author from conducting a comprehensive examination of other important determinants of shopping centre sales and attendance.
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Lahvička, Jiří. "Attendance of ice hockey matches in the Czech Extraliga." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75548.
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This paper uses data about 3,640 matches played in the seasons 2000/01-2009/10 to explain individual match attendance of the top Czech ice hockey competition -- the Extraliga. Some interesting results are that fans decide whether to attend based on the detailed information about the home team, but use just the easily observable information about the away team; that a match having no impact on the final season outcome is much less attended; that televising a match decreases attendances of all matches played on the same day, but there is no negative next-day effect; that both very good and very bad weather decreases attendance; and that if two home matches are played in a short time period, their attendance is lower with likely higher impact on the second match. Substitution of ice hockey with soccer is investigated on several different levels -- while ice hockey and soccer are definitely long-term substitutes, there are mixed results for same-day substitution. Modernization of ice hockey arenas is identified as the key factor behind the almost 20% attendance growth in the analyzed period. This paper also presents a new realistic method of modeling seasonal uncertainty based on Monte Carlo simulation that does not rely on ex post information.
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Voglová, Eva. "Analýza a řešení osobní dopravy na relaci Zliv-České Budějovice." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360185.
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The aim of this research study is to analyse the demand for public transport on the route Zliv-Ceske Budejovice. Its main aim is to figure out whether comuters prefer public transport to personal transport and what effect does that make on the environment. The analysis was based on findings both prior and posterior demand. The basis for the processing methodology and study of scientific literature is held with a focus on transport and related topics. An integral part of the methodology process is quality data obtained from residents and those moving to session Zliv-Ceske Budejovice. The method used, allows us to analyse the differences between real and desired transport demands. The results of this work will help us manage public transport efficiently, in order to increase the attractiveness of public transport in the session and as a consequence, the negative environmental impacts of other modes of transport.
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Grulich, Martin. "Plánování výroby v podmínkách neurčitosti." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228087.
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This diploma work deals with a dynamic multi-level multi-item lot sizing problem in a general production-assembly structure represented by a directed acyclic network, where each node may have several predecessors and successors. We assume stochastic demand, finite planning horizon consisting of discrete time periods, dynamic lot sizes, multiple constrained resources and time-varying cost parameters. The objective is to minimize the total costs over the planning horizon. This thesis includes overview of models with stochastic demand and also general description of genetic algorithm. Using different modifications of genetic algorithm I have proposed and implemented methods for solving a chosen model. Then I have made an experimental comparison of these method on selected problems.
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Zeman, Jaroslav. "Cenová elasticita poptávky a akční slevy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223810.
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This master thesis deals with the issue of special discounts. Assessments and proposals of successful special offers are based on the analysis of demand price elasticity. The key attribute of this work is the knowledge of product’s price elasticity of demand. The analysis of price elasticity of demand is based on real data. The paper is terminated with suggestions on creating and planning special discounts developed in consideration of the retailers’ specific goals.