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Journal articles on the topic 'Popularization of sports'

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1

Durlević, Slavka, Ina Marković Obrenov, and Nikoleta Mihajlović. "THE ROLE AND IMPACT OF MEDIA IN THE POPULARIZATION OF SPORTS." SPORTICOPEDIA - SMB 2, no. 1 (2024): 213–22. https://doi.org/10.58984/smbic240201213d.

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Sport, often described as the most important unimportant activity in the world, is both universally accessible and applicable to all aspects of everyday life. It is a highly dynamic social phenomenon that extends to digital platforms and social media, that have and continue to play a crucial role in its global popularization. This theoretical paper aims to investigate the importance and influence that media has had in the popularization of sports by analyzing different theoretical approaches and empirical studies. This work focuses on three key areas of media influence: coverage of sports even
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Dongdong, Chen, and Anastasіia Bondar. "POPULARIZATION OF CHINESE NATIONAL TRADITIONAL KINDS OF SPORTS." Scientific Journal of National Pedagogical Dragomanov University. Series 15. Scientific and pedagogical problems of physical culture (physical culture and sports), no. 6(151) (June 29, 2022): 9–13. http://dx.doi.org/10.31392/npu-nc.series15.2022.6(151).01.

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The article analyzes the problem of popularization of Chinese national traditional kinds of sports. The purpose of the study was to determine ways to promote national traditional sports. The research involved 322 respondents, including 271 ordinary Chinese citizens (Hainan Province) and 51 professionals in physical education, i.e. athletes and coaches involved in the development of Chinese national traditional kinds of sports. The average age of respondents was 25 years.
 The following methods were used during the study: theoretical analysis and generalization of scientific literature, do
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3

Maltseva, I. A. "Popularization of sports among schoolchildren in regional media." Science and School, no. 2 (2022): 30–39. http://dx.doi.org/10.31862/1819-463x-2022-2-30-39.

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Moiseeva, Olga, Olga Filippova, and Egor Moiseev. "Popularization of shooting sports as a means of introducing young people to a healthy lifestyle." E3S Web of Conferences 291 (2021): 05023. http://dx.doi.org/10.1051/e3sconf/202129105023.

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In modern society, the problem of value orientation of young people to a healthy lifestyle is discussed. Today, the importance of a healthy lifestyle is recognized as a factor of the national security of the state. Introduction to a healthy lifestyle is possible through sports. Often young people, realizing the need to lead a healthy lifestyle, refuse to participate in sports life for fear of failure, lack of the necessary physical ability. Therefore, the popularization of shooting sports, in our opinion, should be aimed at involving young people who may not have succeeded in other sports. The
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Maltseva, I. A. "POPULARIZATION OF ESPORTS AS A SPORTS DISCIPLINE: MEDIA ASPECT." Vestnik Volzhskogo universiteta im. V.N. Tatishcheva 1, no. 1 (2022): 89–97. http://dx.doi.org/10.51965/20767919_2022_1_1_89.

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Cvejić, Jovan, Nikoleta Mihajlović, and Marija Durlević. "INFLUENCE OF MEDIA ON THE POPULARIZATION OF COMBAT SPORTS." SPORTICOPEDIA - SMB 2, no. 1 (2024): 195–204. https://doi.org/10.58984/smbic240201195c.

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The perception of combat sports has always been shaped by media, both traditional and new. Bruce Lee's iconic film roles, as well as some other contemporary action films, continue to astound audiences with feats of strength and dexterity. SMM (social media marketing) has also had a positive impact on people's attitudes towards martial arts, even encouraging them to pursue the sport. Boxing, one of the oldest combat sports, has regained popularity due to media coverage of major tournaments and iconic players such as Muhammad Ali. Kickboxing and MMA (mixed martial arts) have grown in popularity
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Umarqulova, Diyora Sanjar qizi. "MEANINGFUL ORGANIZATION OF YOUTH LEISURE AND POPULARIZATION OF SPORTS." CENTRAL ASIAN JOURNAL OF EDUCATION AND INNOVATION 2, no. 7 (2023): 31–33. https://doi.org/10.5281/zenodo.8133389.

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Youth is the main engine of social progress and development. Young people have inexhaustible energy, ambition and the potential to achieve great results. In this article we will discuss the role of sport in the lives of young people and why it plays a key role in their physical, psychological and social development. In addition, it is considered how much our state pays attention to the leisure of young people and their interest in sports..  
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8

Batjuk, Alim. "THE ROLE OF SOCIO-COMMUNICATIVE TOOLS IN POPULARIZATION OF SPORTS." Scientific Journal of Polonia University 28, no. 3 (2018): 108–14. http://dx.doi.org/10.23856/2813.

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The article analyses the role of social communication in popularizing mass sports among young people and in the contemporary Ukrainian society, formation of the young people’s positive attitudes to physical culture and sports with the help of modern communicative technologies. The author highlights features of the socio-communicative tools, their impact on the young people with the view of forming their stable interest in sports and offers public communication and advertising as the major tools.
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Shpet, V., Yu Ovchinnikov, and V. Yakunina. "Popularization and Organization of Skipping Classes in Secondary Schools." Profession-Oriented School 8, no. 1 (2020): 39–43. http://dx.doi.org/10.12737/1998-0744-2020-39-43.

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Lessons of physical culture in modern secondary school include not only physical exercises and outdoor games, but also new sports, allowing to develop not only health technologies in a new format, but also health-saving education to make realistic. Students of secondary school № 25 in Sochi with pleasure in physical education lessons master fashionable fitness technology-skipping (jumping rope). Skipping rope as a sports attribute was known and loved by children of the Soviet era to increase motor activity in different amplitudes of movement, but then forgotten. Skipping rope allows you to dev
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10

Chun, Zaiqing, and Fei Xu. "Teaching Dilemma and Promotion of Taekwondo in Colleges and Universities." BCP Social Sciences & Humanities 20 (October 18, 2022): 422–26. http://dx.doi.org/10.54691/bcpssh.v20i.2351.

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With the development of society and economy, taekwondo sports integrates fitness, sports, entertainment and art, and has become a popular sport. With the popularization and promotion of taekwondo in the society, colleges and universities across the country offer taekwondo elective courses to activate the outdated teaching mechanism. It plays a positive role in improving the physical quality of students. The promotion of taekwondo sports teaching in colleges and universities plays an important role in cultivating students' fighting spirit and exercising good physical quality. At present, due to
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11

Ráthonyi-Odor, Kinga, Gergely Rátonyi, and Attila Borély. "Doing sport is good – Responsible for popularization of sport." Acta Agraria Debreceniensis, no. 67 (February 3, 2016): 71–75. http://dx.doi.org/10.34101/actaagrar/67/1756.

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Responsible leaders of more and more companies build legal, ethic, moral, environmental and social aspects in their goals and values beyond profit maximization. The number of companies whose activities in terms of social responsibility (CSR) has clear connections with promoting and putting forward sports shows an increasing tendency.
 The aim of this study is the conceptual clarification of corporate social responsibility, and emphasize the CSR’s significance in sport management, next the analysis of 3 top food and beverage companies’ (Coca-Cola, Nestle, Danone) CSR activity in special re
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12

Boiko, A., D. Tsyhaniuk, and K. Chevhuz. "SOCIAL ASPECTS OF REFORMING THE HEALTHCARE SYSTEM THROUGH POPULARIZATION OF HIGH-PERFORMANCE SPORTS." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2021, no. 4 (2021): 225–34. http://dx.doi.org/10.21272/1817-9215.2021.4-26.

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The paper discusses the interpretation of the categories “sports”, “high-performance sports” and “professional sports” and defines peculiarities of each of the concepts in the framework of the study. Thus, “sports” is identified as mass sports, leading to a healthy lifestyle. These are systematic physical exercises to maintain the vital functions of the human body. The category “high-performance sports” is identified with the concept of “professional sports” and formalized as an educational and training process to prepare a person for participation in All-Ukrainian and international sports com
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13

Zhanguzhinova, M. Ye, A. O. Iskakova, N. Kumargaliyeva, and A. Kaupuzs. "Image design for kazakhstan children’s sports uniform." Journal of Almaty Technological University 144, no. 2 (2024): 135–43. http://dx.doi.org/10.48184/2304-568x-2024-2-135-143.

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The relevance of the research topic lies in the popularization of Kazakhstani children's sports team’s image in the world as a significant part of human capital by means of uniform design. The purpose of the study is theoretical and methodological substantiation of Kazakhstani children's sports uniform design identity. The scientific novelty of the research lies in conducting an interdisciplinary theoretical analysis of the structural components of children's sports team’s image in Kazakhstan. The research methodology is based on Kazakh and foreign scientists' works in the field of pedagogy, p
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Du, Huiyang, Ziyu Peng, and Fengyu Xie. "Research on the Popularization and Development Strategies of Niche Sports in China: A Case Study of Curling." Highlights in Business, Economics and Management 27 (March 21, 2024): 214–19. http://dx.doi.org/10.54097/pwv7vn14.

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Winter niche sports are gradually gaining prominence in China; however, compared to traditional summer sports, these sports still face various development and popularization challenges. This study takes curling as an example and delves into the current state of winter niche sports in China, with the aim of identifying key issues and feasible solutions. Firstly, this paper reviews the historical development of winter niche sports in China. However, despite these significant governmental efforts, sports like curling, among other winter niche sports, exhibit relatively lower recognition and parti
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15

Gonokhov, A., E. Domashova, and I. Kurnosova. "THE POPULARIZATION OF PHYSICAL CULTURE AND SPORTS FOR PERSONS WITH DISABILITIES." Vestnik Universiteta, no. 6 (June 27, 2019): 168–72. http://dx.doi.org/10.26425/1816-4277-2019-6-168-172.

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Some aspects of the legal framework, ensuring right of everyone to free access to sports and physical culture, including for persons with disabilities, have been considered. It has been noted, that for today there is a growing interest in adapted sports programs, which are aimed at people with disabilities and disabled people. Work with this category of the population should be based on ensuring prevention, control, assessment, restoration and safety of athletes with disabilities and disabled people; implementation of insurance bases of their social protection; planning of costs for training o
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16

Liu, Yingqi. "Popularization and Application of Ice and Snow Sports in National Fitness." Health Research 9, no. 1 (2025): 45. https://doi.org/10.31058/j.hr.2025.91006.

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17

Kindzerskaya, Marina, Marina Ivleva, Natalia Mamedova, Tatiana Savinchenko, and Mikhail Sokolov. "Culturological analysis of the popularization of physical culture and sports in the Moscow metro." E3S Web of Conferences 389 (2023): 08021. http://dx.doi.org/10.1051/e3sconf/202338908021.

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The term "sport" is often used as a synonym for the concept of "physical culture". Physical culture is a collective concept that includes the whole range of achievements accumulated in the process of socio-historical development of the people: the level of health, sports skills, works of culture and art related to physical education, etc. In the USSR, the development of physical culture and sports was given great importance. Evidence of this is not only sports facilities, but also Moscow metro stations, in the design or name of which there is a theme of physical culture and sports. The Moscow
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18

CELIK, Omer, Sureyya Yonca SEZER, Mustafa KARADAG, Yuksel SAVUCU, Mikail TEL, and Baha Engin CELIKEL. "Examination of the Level of Adequacy of Sports Facilities in Terms of Popularization of Sports in Bingol." International Education Studies 10, no. 9 (2017): 54. http://dx.doi.org/10.5539/ies.v10n9p54.

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In this study, the level of adequacy of sports facilities in Bingol province in terms of popularization of sports in the city and the general tendency of the citizens of Bingol province towards sports were examined. A total of 610 volunteers from various professions, age groups and gender groups from Bingol city center participated in this study. Questionnaires were applied to the subjects who participated. There are 31 questions in the questionnaire. The sample group of tradesmen and their customers in Bingol province were contacted by random sampling method. Survey questions were asked face
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19

Wu, Hong Jiang, Xin Kui Li, and Hai Yan Zhao. "A Research on Sports Training Auxiliary System Based on Cloud Computing." Applied Mechanics and Materials 397-400 (September 2013): 2495–98. http://dx.doi.org/10.4028/www.scientific.net/amm.397-400.2495.

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This study proposed the sports training auxiliary system design concept based on the characteristics of cloud computing and needs of modern sports training. The paper illustrates the key technology of system of body frame structure, infrastructure services, platform management, intelligent service, etc. The system not only to the popularization of computer-assisted training, improve the effect of training plays an important role, and can obviously improve the different regional sports resources is not balanced, the unequal status information.
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20

Li, Youliang, Fenglei Li, and Yujun Xiong. "Urban Public Sports Information-Sharing Technology Based on Internet of Things." Computational Intelligence and Neuroscience 2021 (December 8, 2021): 1–8. http://dx.doi.org/10.1155/2021/5438584.

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With the continuous development of social economy, sports has become one of the important ways of physical exercise, and the demand for corresponding sports facilities is also increasing. The Internet of Things technology is introduced in this paper. Through combining the current status of urban public sports, an urban public sports sharing system is built by trial, to promote the sharing of urban public sports information through the continuous development of new technologies such as the Internet and improve the publicity and popularization of public sports information. Simulation experiments
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21

Zhdanovich, Dmitry O., and Mikhail M. Semenov. "Analysis of the current state of the phygital movement in the Russian Federation and prospects for its development until 2030." Physical Education and University Sport 3, no. 3 (2024): 232–36. http://dx.doi.org/10.18500/2782-4594-2024-3-3-232-236.

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The article presents the data of the analysis of the literary sources on the development of phygital movement in Russia in general and phygital sports in particular. Its essence is revealed and the factors that make phygital sport an effective tool for the development and popularization of the sports movement, primarily among young people, are highlighted. The positive experience of holding the largest international competitions in phygital sports “Games of the Future” is noted. The main mechanisms and promising directions of the development of phygital sports for the coming years are determin
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22

Pogorelov, Nikolay V. "INTEGRATION OF SPORTS INTO THE TOURISM INDUSTRY AS A WAY TO CREATE NEW POINTS OF ATTRACTION FOR TOURISTS, ATHLETES AND LOCAL RESIDENTS OF CITIES AND RESORTS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/15, no. 153 (2024): 106–20. https://doi.org/10.36871/ek.up.p.r.2024.12.15.012.

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The development of event tourism is inextricably linked to the holding of sporting events and the creation of special offers for guests and residents of the regions. To foster the growth of the sports and event sector worldwide and in Russia, a comprehensive approach is needed, involving the creation of various tools for the integration of tourism and sports industries. Author considers approaches to attract people to a healthy lifestyle, active leisure, diversification of sports business and popularization of sports and tourism in general based on the analysis of domestic and foreign experien
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23

Buarque de Holanda, Bernardo Borges. "The fan as actor: the popularization of soccer and Brazil’s sports audience." Soccer & Society 15, no. 1 (2013): 8–18. http://dx.doi.org/10.1080/14660970.2013.854529.

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24

Xi, Lian Zheng, and Wei Lu. "Application of Kmeans Algorithm with Pearson Coefficient in College Student Sports Quality and Sports Resources." Advanced Materials Research 905 (April 2014): 725–30. http://dx.doi.org/10.4028/www.scientific.net/amr.905.725.

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Because the higher education has entered popularization stage, the contradiction between the unlimited demand for higher education resources of colleges and universities and the limited supply of resources becomes more and more prominent. Similarly, college sports resources is also limited. How to optimize the sports curriculum according to the students quality is a subject worthy of study. This paper proposes to study the students sport quality such as vital capacity, grip strength, enduranceuse using Pearson correlation and Kmeans clustering algorithm. It can provide guidance for sports educ
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25

Romanchenkova, Polina M., and Anna S. Sudakovskaya. "Development of eSports among students." Physical Education and University Sport 2, no. 4 (2023): 363–69. http://dx.doi.org/10.18500/2782-4594-2023-2-4-363-369.

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The article reveals the history of the development of eSports in Russia. Its integration into the student environment, the main measures aimed at the development of computer sports are considered. The authors highlight the reasons and prospects for reducing regional differences in cyber sports. The conclusion about the possibility of popularization of eSports through cooperation with students, as well as the development of specialties from related fields is made.
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Skvortsov, A., R. Khabibyanov, and M. Maleev. "ACCELERATED TRANSOSSEOUS OSTEOSYNTHESIS FOR THE TREATMENT OF FRACTURES OF THE SHIN BONES IN CHILDREN." Znanstvena misel journal, no. 75 (February 23, 2023): 54–59. https://doi.org/10.5281/zenodo.7669151.

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In connection with the popularization of sports and the emergence of a large number of ice stadiums and ski resorts, the number of sports injuries has sharply increased in the structure of childhood and adolescent injuries. The paper presents the apparatus developed by the authors and successfully applied in practice by G.A. Ilizarov in his own spoke-rod layout. The results of treatment with the help of this device are analyzed.
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Skvortsov, A. Р., R.Ya. Khabibyanov, and M.V. Maleev. "LIGHTENED OSTEOSYNTHESIS IN SURGICAL TREATMENT OF FRACTURES OF THE SHIN BONES." Annali d'Italia 41 (March 27, 2023): 58–63. https://doi.org/10.5281/zenodo.7774302.

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In connection with the popularization of sports and the emergence of a large number of ice stadiums and ski resorts, the number of sports injuries has sharply increased in the structure of childhood and adolescent injuries. The paper presents the apparatus developed by the authors and successfully applied in practice by G.A. Ilizarov in his own spoke-rod layout. The results of treatment with the help of this device are analyzed.
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28

Chi, Xiaopeng, and Yue Yu. "The Impact and Application Strategies of Short Video Platforms on International Sports Communication." Journal of New Media and Economics 1, no. 3 (2024): 90–96. http://dx.doi.org/10.62517/jnme.202410316.

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With the rise and popularization of short video platforms, they are playing an increasingly important role in international sports communication. This article delves into the impact of short video platforms on international sports communication, including positive impacts such as expanding the scope of dissemination, enhancing immediacy and vividness, and promoting cultural exchange. At the same time, it analyzes the challenges faced such as information fragmentation and copyright issues, and proposes corresponding application strategies, aiming to provide reference for better utilizing short
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29

Zhang, Dan Sheng. "Application and Research Analysis of Computer in Modern Athletic Training." Advanced Materials Research 926-930 (May 2014): 2430–33. http://dx.doi.org/10.4028/www.scientific.net/amr.926-930.2430.

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Along with the popularization and development of computer technology, computer has become the most basic tool. The computer in the sports training has been widely used, especially the computer technology is playing a more and more important role in sports training. This paper discusses the application of computer in physical training. The specific techniques and some research results provides the theory basis for further widespread application of computer in school physical training in the work.
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Chen, Zhaoyu, and Yanjie Dang. "Research on the prevention of joint and muscle injuries in competitive sports by scientific sports—Table tennis as an example." Molecular & Cellular Biomechanics 21, no. 2 (2024): 344. http://dx.doi.org/10.62617/mcb.v21i2.344.

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Table tennis is the most popular sport among all people, which damages every joints of the body to a certain extent, and is an example of scientific sports analysis and popularization. Analyzing the causes of joint and muscle injuries in table tennis and seeking effective preventive measures can not only reduce the incidence of sports injuries, but also ensure that athletes keep a high level of competitive state in high-intensity and long-term training and competition to a certain extent, and prolong their sports life. From two aspects of traditional sports injury prevention measures and the d
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31

孙, 雨荷. "The Popularization of Ice and Snow Sports under the Background of National Fitness." Advances in Physical Sciences 11, no. 02 (2023): 171–76. http://dx.doi.org/10.12677/aps.2023.112025.

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Wang, Yanhao. "Research on the Marketing Strategy of Beneunder in China." Advances in Economics, Management and Political Sciences 74, no. 1 (2024): 61–67. http://dx.doi.org/10.54254/2754-1169/74/20241498.

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In recent years, with the widespread popularization of outdoor sports culture and sports awareness in China, outdoor activities have evolved from a niche interest to widespread sports and relaxation in society. Especially against the backdrop of the pandemic and the reduction of social distancing, low-intensity and recreationally lightweight outdoor activities have gained popularity among urban youth. Consequently, the popularization of lightweight outdoor activities has led to the flourishing development of the market for lightweight outdoor activity brands. This study takes the Beneunder bra
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Wang, Jikang, Yongsheng Li, and Juan Cheng. "Historical characteristics of the popularization of sports in the Shaanxi-Gansu-Ningxia border area during the Yan’an period." OOO "Zhurnal "Voprosy Istorii" 2023, no. 5-2 (2023): 276–87. http://dx.doi.org/10.31166/voprosyistorii202305statyi26.

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The Yan’an period (from 1937 to 1948) is an important stage in the development of the Central Committee Communist Party of China. Achieving victory in the war of resistance was the main goal of sports practice in the Shaanxi-Gansu-Ningxia border area. Therefore, it is of great practical significance to study and explore the sports of the CPC in the border areas during the Yan’an period for the current construction of a strong sports nation in China.
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Hertzog, Clara, Sho Sakurai, Koichi Hirota, and Takuya Nojima. "Toward Augmented Reality Displays for Sports Spectators: A Preliminary Study." Proceedings 49, no. 1 (2020): 129. http://dx.doi.org/10.3390/proceedings2020049129.

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The sports industry and researchers work on improving spectators’ enjoyment to influence their consumption behavior. Many studies evaluated the variables impacting on enjoyment, but they did not consider the recent new technologies popularization. This study aims to update these considerations and reevaluate enjoyment parameters’ impact, considering display technologies use. Most of the previous research works identified identification to the players and teams as the most powerful enjoyment variable, but considering our survey results, participants cared more about the game understanding param
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35

Yaroshenko, Valeriya, Elena Malygina, Gennady Malygin, and Elena Bogdanova. "On the history of the development of volleyball in the city of Khabarovsk." Scientific notes of P. F. Lesgaft University, no. 2 (March 6, 2025): 223–30. https://doi.org/10.5930/1994-4683-2025-223-230.

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The purpose of the study is to analyze the historical development of volleyball in the city of Khabarovsk, identifying key stages and factors that contribute to the popularization of this sport in the region. Research methods and organization include archival studies, analysis of publications in local newspapers and magazines, scientific literature, and information from Internet resources, as well as conversations with prominent representatives of the volleyball community in Khabarovsk. Special attention is given to the historical and social aspects that have influenced the development of voll
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Prokhorov, A. V., and C. А. Popov. "DIRECTIONS OF MEDIATIZATION IN SPORTS." Memoirs of NovSU, no. 3 (2024): 382–88. http://dx.doi.org/10.34680/2411-7951.2024.3(54).382-388.

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Currently, the media environment is one of the main factors in the development of key social institutions, which is why every year an increasing number of social processes come under its influence. The article examines various aspects of the interaction of sports with the wider public sphere, in which the media play a significant role. The mediatization of sports is subject to research in inextricable connection with technological changes in the field of media, which originated at the beginning of the 21st century and became a factor in the modernization of sports content. The representation o
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Yuan, Shao Hui, and Wei Ma. "Application of Web-Assisted Instruction System to Physical." Applied Mechanics and Materials 687-691 (November 2014): 2801–4. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.2801.

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The development of computer and online education has promoted the development of physical education. Web-assisted Instruction system can improve the current teaching environment and students’ learning efficiency. Based on human-oriented concept, it is able to facilitate students’ selective learning and help them establish the idea of “lifelong sports”. But the popularization and development of WAI still need to be further improved.
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Dimkova, Rositsa. "Characteristics of Handball in University Sports." Pedagogical Almanac 30, no. 2 (2022): 269–74. http://dx.doi.org/10.54664/mlsb7202.

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This article focuses on the development and implementation of a new vision for the development of physical education and sports in the Republic of Bulgaria. Both nationally and regionally, opportunities are expanded and conditions are created for a new national policy in the field of physical education and sports, tailored to the interests and preferences of the younger generation. Handball is a sport in the field of competence known as sports games, which is a mandatory element in the Ministry of Education and Science’s general education programme in Physical Education and Sports. Handball is
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Wang, Yan Xiu, and Yi Pai Jiang. "Research on the Simulation System of the Sports Training." Applied Mechanics and Materials 484-485 (January 2014): 1067–70. http://dx.doi.org/10.4028/www.scientific.net/amm.484-485.1067.

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In recent years, with the continued progress of science and technology, as an aided tool for physical training, the computer plays a more and more important role in continuously penetrating the high-tech achievements in the sports. The computer simulation technology has been a breakthrough in the training, which has caused the attention of the majority of sports coaches and athletes. According to the analysis of each subject of the sports training, we find that the computer simulation technology has not fully obtained the popularization and application in many aspects of the sports, which is r
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40

An, Jun. "Wearable Device-Based Data Collection and Feature Analysis Method for Outdoor Sports." International Journal of Distributed Systems and Technologies 13, no. 3 (2022): 1–8. http://dx.doi.org/10.4018/ijdst.307992.

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In recent years, with the rapid popularization of smart phones and wearable smart devices, it is no longer difficult to obtain a large number of human motion data related to people's heart rate and geographical location, which has spawned a series of running fitness applications, leading to the national running wave and promoting the rapid development of the sports industry. Based on the long short-term memory cyclic neural network, this paper processes, identifies, and analyzes the motion data collected by wearable devices. Through massive data training, a set of accurate auxiliary models of
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Myna, Zh V., and M. A. Shelvakh. "POPULARIZATION OF YOUTH SPORTS: INFORMATIONAL PRESENTATION OF FLOORBALL CLUB “LEMBERG” ACTIVITIES ON THE INTERNET." Visnyk of Zaporizhzhya National University. Physical education and Sports, no. 2 (2020): 63–69. http://dx.doi.org/10.26661/2663-5925-2020-2-09.

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Zheng, Quansheng. "Information Extraction and Spatial Pattern Analysis of Sports Events Based on Deep Learning." Scientific Programming 2022 (April 22, 2022): 1–8. http://dx.doi.org/10.1155/2022/7729769.

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The analysis of sports events information greatly promotes the formulation of scientific development strategy for sports events, the optimization of the spatial distribution of these events, and the popularization of sports culture. Most of the previous studies focused on the positive effects on sports events, but few quantified the effects. Besides, the broad environment of new media information communication was not considered. Therefore, this study carries out information extraction and spatial pattern analysis of sports events based on deep learning. Firstly, the texts of sports events inf
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Novikova, N. V., L. N. Selezneva, B. S. Avezova, I. A. Dubrovina, and P. I. Ananchenkova. "POPULARIZATION OF TOURISM, HEALTHY LIFESTYLE, PHYSICAL AND SOCIAL ACTIVITY IN THE PROGRAMS OF ACTIVE LONGEVITY OF SENIOR CITIZENS." Problems of Social Hygiene, Public Health and History of Medicine 30, s1 (2022): 1083–86. http://dx.doi.org/10.32687/0869-866x-2022-30-s1-1083-1086.

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The article presents data on sports, active forms of leisure, travel among elderly Russians. An important conclusion is made that health promotion by means of active recreation and sports among senior citizens in Russia is one of the directions of active longevity policy. An overview of charitable foundations for senior citizens of the Russian Federation and their activities in promoting an active lifestyle among elderly citizens is presented.
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Yu, Shunhao. "Comparative Analysis of Communication Mode and Effect of New Sports Media Platform—Taking Tencent Sports and Hupu as examples." BCP Education & Psychology 8 (February 27, 2023): 169–75. http://dx.doi.org/10.54691/bcpep.v8i.4306.

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In recent years, China has made many efforts to develop sports-related industries and the concept of national fitness. Currently, China has many new media users, and sports new media platform has become an important platform to popularize national fitness in China. So, accelerating construction and improving the quality of new media platform sports has become important for developing China’s sports industry. In such a process, the communication modes of different new media platforms influence sports news content and communication effects. It is necessary to study the communication modes of the
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Kuznetsova, A. I. ]., and E. N. Narkhova. "Factors of actualization of the regional potential of the tourism and hotel services sector." Gostinichnoe delo (Hotel Business), no. 1 (2022): 13–21. http://dx.doi.org/10.33920/igt-2-2201-02.

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The problem of the interest of the country’s athletes in domestic tourism is being studied. Based on the materials of expert surveys, a study of the tourist attractiveness of the Perm region was conducted. The factors identified in the process of studying this information indicate the relevance of the development of tourist infrastructure in Russian regions, including the sphere of physical culture and sports. Perm Krai has natural and cultural prerequisites for the successful development of tourist and hotel infrastructure that meets the needs of the sphere of physical culture and sports. The
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Sleptsova, Tat'yana Vasil'evna. "Specifics of the popularization of sports in the Russian press of the pre-revolutionary period(using the example of sports magazines of the late XIX - early XX centuries)." Litera, no. 3 (March 2025): 110–26. https://doi.org/10.25136/2409-8698.2025.3.73795.

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The relevance of the study is determined by the fact that in the Soviet period the pages of the history of the sports life of pre-revolutionary Russia were interpreted in accordance with the ideologies of the time or deleted from the cultural and historical discourse. The problem of the study is that today there remains a range of issues related to a deeper study of the socio-cultural aspects of the genesis of Russian sports, the specifics of the first stages of its development, the integration of Russian sports into the international sports and Olympic movement. One of the objective sources o
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Смирнов, А. Г., Г. В. Власов, Е. Р. Парнюгина, Е. В. Жирнова, and А. В. Дементьев. "Formation of sports image by mass communication media." Экономика и предпринимательство, no. 1(126) (March 12, 2021): 957–60. http://dx.doi.org/10.34925/eip.2021.126.01.186.

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В статье рассмотрены подходы к формированию спортивного имиджа средствами массовой коммуникации. Установлено, что основными рекомендациями по коррекции имиджа в средствах массовой коммуникации являются широкое освещение в масс-медиа соревнований с участием российских спортсменов, акцентирование внимания на достижениях спортсменов, целенаправленное формирование персонального и положительного имиджа спортсменов-членов национальной сборной, популяризация национальных видов спорта, создание культа гармонично развитого и физически здорового человека. The article considers approaches to the formatio
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Rasul.T., Ruzmetov. "Technology of organization of physical education and sport at the desire of students." Science, Education and Innovations in the Context of Modern Problems Conference, Baku, Azerbaijan, November, 2021 4, no. 2 (2021): 178–82. https://doi.org/10.5281/zenodo.6287803.

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The country is taking consistent measures to develop physical culture and sports, promote a healthy lifestyle among the population, as well as ensure the country's worthy participation in international sports arenas. The focus of our state is on the creation of a legislative system for the regular participation of the population, especially young people, in physical culture and sports, as well as improving their health, and hence expanding the scope of activities. In particular, the Law of the Republic of Uzbekistan "On Physical Culture and Sports" dated September 5, 2015, the De
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Pengyu, Ren, and Liu Zhaoxia. "Planning and Construction of Sports Facilities in Urban Residential Areas in China." Open House International 42, no. 3 (2017): 120–24. http://dx.doi.org/10.1108/ohi-03-2017-b0025.

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The function, utilization, and resource allocation of sport facilities in residential areas have attracted increasing attention in China along with the country's rapid economic development and the popularization of the health concept. To optimize the allocation of public sports resources and develop functions for sports facilities in China, this study analyzed existing policies concerning the planning and construction of sports facilities in residential areas and actual problems in the operation, management, and construction of sports facilities in the country. The analysis was conducted using
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Husarov, Vadym. "The state of the badminton club in Ukraine, development factors and problems." Scientific Journal of National Pedagogical Dragomanov University. Series 15. Scientific and pedagogical problems of physical culture (physical culture and sports), no. 5K(191) (May 9, 2025): 47–51. https://doi.org/10.31392/udu-nc.series15.2025.05k(191).09.

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The article analyzes the state of the badminton club system in Ukraine, identifies the factors of its development and identifies the key issues that need to be addressed to ensure the sustainable development of this sport. The paper examines the current infrastructure of the club system, the peculiarities of its functioning in large cities and rural areas, as well as the level of information on the number of badminton clubs in the regions of Ukraine. The relevance of this study is due to the fact that badminton has significant advantages as an affordable, safe and versatile sport suitable for
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