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Dissertations / Theses on the topic 'Porter’s Five Competitive Forces'

Author: Grafiati

Published: 3 July 2021

Last updated: 4 February 2022

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1

Danemo, Jonathan. "How is AI influencing industry competition? : An exploration of online retailing using Porter’s Five Forces Framework." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231170.

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This master thesis critically examines how new technology, AI, is influencing industry competition as viewed through the Porter’s Five Forces Framework for online retailers. It does this through a qualitative inquiry with seven expert interviews and a literature review focused on foundational papers, as well as more recent critiques of the Porter’s Five Forces Framework. Recent reports on the impact of AI is also examined. The thesis finds that several of Porter’s suggestions for the Five Framework are echoed by the interviewees, and the Forces appear to be relevant to consider for an online retailer considering the impact of AI. However, interviewees suggest the potential impact of network effects and fluidity between industries goes beyond what Porter indicated in his original study, thereby potentially influencing the extent to which one can solely rely on the Porter’s Five Forces Framework to support strategic decision making.

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Nordling, Kevin, and Felix Pilvinen. "Differentiering inom en växande marknad : En fallstudie om Vainu." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447488.

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Denna studie förklarar hur differentiering kan uppnås genom att tillämpa Blue Ocean strategin och om strategin är hållbar i praktiken. Företaget som valts för denna fallstudie är Vainu. Denna studie analyserar teorin Blue Ocean Strategy skapad av Kim och Mauborgne (2005) och reflekterar kritiskt över denna teori genom Five Competitive Forces av Porter (2008). Det empiriska materialet som används i denna studie har samlats in genom intervjuer med anställda i olika positioner på det valda företaget. Efter en genomförd fallstudie har vi kommit fram till att Vainu använt Blue Ocean Strategy för att skapa ett obestritt marknadsutrymme, men har applicerat flera Porterianska strategier under de senare åren på grund av den ökade konkurrensen. Den resulterande kombinationen av olika strategier förklaras av Mintzberg (1987) teori om framväxande strategier över en längre tid.
This study aims to explain how differentiation can be achieved by applying the Blue Ocean Strategy and if the strategy is sustainable in practice. The company chosen for this case study is called Vainu. This study reflects on Blue Ocean Strategy created by Kim och Mauborgne (2005) and critically reflects on this theory through the Five Competitive Forces by Porter (2008). The empirical material used in this study is gathered through interviews of employees in varying positions at the chosen company. After conducting this case study, we have concluded that Vainu used Blue Ocean Strategy to create an uncontested market space but have incorporated more Porterish strategies in the later years due to the increase in competition. The resulting combination of different strategies is explained by Mintzberg (1987) theory of emergent strategies over time.

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Hjelte, Åsa, and Daniella Letica. "Yarn-forward production in a developing country : A case study conducted in Vietnam." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-11472.

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Purpose - The purpose of this paper is to identify the possibilities for a garment producing country, with high supplier and buyer dependency, to implement a yarn-forward value chain. Design/methodology/approach - This study analyzes existing literature along with collected data conducted through a field study in Vietnam. Primary data was collected through interviews with actors within the Vietnamese garment industry. Findings - What has been concluded through this case research is that monetary investments, relationships, and education of employees are dimensions that seem to be foundational in building a yarn-forward value chain successfully. Research limitations/implications - This study is limited to a specific case, only focusing on Vietnam's textile industry, meaning that the identified factors needed for establishing a yarn- forward value chain may differ depending on each country's native capabilities and access to raw materials. Practical implication - The findings of this study may contribute to an increased understanding of the surrounding factors regarding the implementation of yarn-forward production in a garment producing country. Originality/value - This study contributes to a deeper insight in what factors that affects a country’s garment industry and how a more competitive position can be created on the global textile market by taking these factors into consideration.

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Špírek, Martin. "Využití metod Competitive Intelligence v rodinném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124713.

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This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.

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Degefie, Ashenafi Tesema, and Adukwei Allotey Naa. "The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-17663.

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ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. Degefie Supervisor: Professor Akmal Hyder Date: 2013 June Aim: Technology has changed the way businesses are being done specifically in the internet marketing. Even though the growth & development of internet marketing is rapid, many new firms doing e-business are increasing. To make use of this ever increasing opportunity many companies without adequate knowledge and lack of concepts about internet marketing enter into this business that leads into failure. This study examines how businesses use the internet as an effective marketing tool in order to increase business efficiency and survive in the competitive business. The study also identifies the various problems that are affecting the internet marketing business and review possible strategies. Method: The study adopted a qualitative method through a deductive approach. Research questions were developed to gather the data. A semi structured interview was conducted with personnel from Nordpost and SmartGuy. The data was analysed and linked with the theory to provide answers to the research questions. To enhance the richness of the study secondary data sources has been employed in a form of scientific articles, literature, annual reports from the case companies and online sources. Results and Conclusions: The result of this study shows that the rapid development of online marketing makes it imperative for businesses to seriously consider the internet as a marketing tool in order to remain competitive. There is no specific strategy to adopt but firms could develop internet marketing strategies depending on the nature of their business in order to cope up with the ever changing environment. It also identified the difficulties traditional marketers face when integrating internet marketing. The conclusion is that businesses can overcome the barriers affecting Internet marketing if they take time to identify their micro and macro environments and adopt appropriate strategies. Suggestions for future research: Although this study identified that there are some factors affecting the internet marketing and suggested key elements in developing e-marketing strategy, the results of this study and conclusion, to some extent have some limitations. Firstly there are only two case companies investigated which makes it hard to generalize the outcomes. Secondly, current literatures in the area of study were very limited showing that researchers are not really giving time to this all important topic. Thus future research could look more into this subject area, broaden the scope of the investigation to more companies and could also concentrate in the areas where there is a need for a unique strategy development for different internet companies. Future researchers could also look at how the transition from traditional to internet marketing could be made very simple. Contribution of the thesis: The study provides significant insights into the factors affecting internet marketing and e-business strategies that can be adopted to make it an effective marketing tool, a topic often overlooked by published material. Even though there are no specific e-marketing strategies to directly copy or implement, the study suggests specific areas a business should take into consideration while developing the strategy. For businesses, the question of using the internet as a marketing tool should be one of ‘when, why and how’. A well-structured and well thought out business plan which is still applicable is the backbone of any company who is going to be successful in the e-commerce industry.

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Nedvědová, Jana. "Podnikatelský plán pro založení rodinného penzionu v obci Tři Studně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402077.

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This Master's thesis deals with the processing of a business plan for establishing a family guesthouse in Vysočina region in the village Tři Studně. The theoretical basis of the thesis includes development and growth of the company, company strategy, external and internal environment analysis, customer analysis and SWOT analysis. The practical part analyzes the current situation, the description of the pension and its surroundings. The design part calculates the cost of the project, predicts sales and average cost of accommodation.

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Nagy, Jan. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223192.

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In this Diploma Thesis I am trying to formulate the competitive strategy which was missing in the company up to now and which could help to compete more effectively and so strengthen its market position.

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Buďová, Iveta. "Analýza strategie konkurenceschopnosti vybrané organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-202055.

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The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.

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Weberová, Martina. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223187.

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The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative solutions are described in the project part. The most suitable alternative is defined in the closure.

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Bortlová, Hana. "Vstup na nový trh a analýza potencionálních rizik pro firmu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-233052.

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Van, Zyl Tobey Zanelda. "Managing diversity for a sustainable competitive advantage in the changing European business environment." Thesis, Stellenbosch : University of Stellenbosch, 2004. http://hdl.handle.net/10019.1/5031.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2004.
ENGLISH ABSTRACT: The purpose of this study project is to investigate how organisations operating in the European Union (EU) can sustain a competitive advantage amidst the changing European business environment. Due to stiff global competition, organisations are searching for new markets to gain access to lower cost or higher quality inputs and pre-empt competitors that may seek similar advantages. No global competitor can afford not to operate in the EU. The EU is the largest trade bloc in the world with 463,7 million inhabitants as opposed to 282 million inhabitants in the United States of America (USA). The strategic management model described by Thompson and Strickland is adapted and used as a framework for the analysis of the external European business environment. A PESTE analysis reveals that European integration has resulted in momentous political, economic, societal, technological and environmental developments. These have in turn dramatically altered the competitive dynamics on the external European environment. In a competitive analysis of the impact of the major driving forces on Porter's Five Forces the profit making attractiveness of the European environment will be identified. Generic key success factors are identified from the PESTE analysis, driving forces and Porter's Five Forces. Operational effectiveness, the ability to innovate and the European management skill in the management of diversity will provide a sustainable competitive advantage in the European environment. The management of international diversity is an essential element of the European management model. The ability of the European manager in the successful management of a diverse range of consumers, business environments, communications and behavioural styles across different states, is considered Europe's strong suit. A sustainable competitive advantage for organisations in the complex European environment lies in the ability to integrate the inherent diversity. Firstly, the ability to integrate diversity inherent in the fragmented operating structures throughout the various countries will maximize the key success factor of operational effectiveness. Secondly, the ability to integrate the workforce diversity by capturing the inherent value of diverse pockets of knowledge and experiences will achieve synergies. It will also improve the ability to innovate. The latter is the second generic key success factor. The standardized USA approach in managing of international diversity appears to be detrimental to the USA MNCs' competitiveness in developing countries with consumer bases of millions of people. They will have to develop a new mindset and adopt new business models to achieve global competitiveness. It would further appear that the lack of experience in management of international diversity in USA organisations has minimized the ability to innovate. Multinational organisations in the USA are therefore starting to outsource components of their innovative value chain to tap ideas from external sources. European organisations exercise a global strategy approach that reflects the aspirations of a global approach, while the necessity for local adaptations of business activities is at the same time acknowledged. A literature review clearly indicates that the experience of EU organisations in international markets creates a competitive advantage. European integration opens up unexploited opportunities for EU organisations to streamline value chain efficiencies and increase operational effectiveness. The practical research project performed at the Henkel Group in Dusseldorf, Germany, has revealed a strategic fit of the Henkel Group with the changing external environment. Recommendations have been made to align the fragmented Henkel Travel Management processes with the strategic Henkel goal. Increasing operational efficiencies in line with best practices shall contribute significantly to improved operating margins. USA organisations have on average already achieved optimal levels of efficiencies through their global approach in streamlining their value chain activities. They are now focused on increasing innovation to sustain their growth. Organisations in Europe should invest in improving their innovation ability. This major opportunity to obtain a competitive advantage is highly unexploited. Market leadership can be achieved when managers stimulate innovation by accessing diverse pockets of workforce knowledge from different cultural contexts within the EU.
AFRIKAANSE OPSOMMING: Die doel van hierdie werkstuk is om ondersoek in te stel op welke wyse organisasies wat in die Europese Unie opereer 'n kompeterende voordeel kan behou te midde van die veranderende Europese besigheidomgewing. Weens stewige globale kompetisie soek organisasies na nuwe markte vir toegang tot laer koste of hoër kwaliteit insette en die voorspring van kompetisie wat soortgelyke voordele inhou. Geen globale mededinger kan bekostig om nie in die Europese Unie te kompeteer nie. Die Europese Unie is die grootste handelsblok ter wêreld met 463,7 miljoen inwoners teenoor 282 miljoen inwoners in die Verenigde State van Amerika (VSA). Die strategiese bestuursmodel soos beskryf deur Thompson en Strickland is gewysig om as 'n raamwerk vir die analisering van die eksteme Europese besigheidsomgewing te dien. 'n PESTE analise openbaar dat Europese integrasie drastiese politieke, ekonomiese, sosiale, tegnologiese en omgewingsveranderinge teweegbring. Dit het op sy beurt weer gelei tot n dramatiese impak op die kompeterende faktore in die eksteme Europese omgewing. In 'n mededingingsontleding van die impak van die belangrikste dryfkragte op Porter se Vyf Kragte sal die winsgewindheid van die Europese omgewing ook hieruit aangedui word. Generiese sleutelsuksesfaktore word afgelei uit die PESTE analise, dryfkragte en Porter se Vyf Kragte. Operasionele doeltreffendheid, die vermoë om te innoveer en die Europese vaardigheid in die bestuur van internasionale diversiteit sal 'n volgehoue mededingingsvoordeel in die Europese omgewing verseker. Die bestuur van internasionale diversiteit is 'n kern element van die Europese bestuursmodel. Die vermoë van die Europese bestuurder om 'n diverse groep van verbruikers, besigheidsomgewings, kommunikasie en gedragstyle oor verskillende lande heen suksesvol te hanteer, word beskou as Europa se sterkpunt. Die volgehoue kompeterende voordeel van organisasies in die komplekse Europese omgewing is opgesluit in die vermoë om diversiteit inherent daarin te kan integreer. Eerstens sal die vermoë om die diversiteit inherent in die gefragmenteerde operasionele strukture regoor die verskillende lande heen te integreer, lei lot optimisering van operasionele doeltreffendheid as 'n generiese sleutelsuksesfaktor. Tweedens sal die vermoë om die diversiteit van die werkers te integreer deur die inherente waarde van diverse kennis en ondervindinge vas te vang, sinergiee bewerkstellig. Dit sal ook die vermoë om te innoveer bevorder. Laasgenoemde is die tweede sleutelsuksesfaktor. Hul standaard benadering in die hantering van internasionale diversiteit blyk nadelig te wees vir die VSA se multinasionale organisasies wat in ontwikkelende lande meeding om verbruikersmarkte van miljoene. 'n Paradigmaskuif word benodig om 'n wêreldwye mededingingsvoordeel te bereik. Dit blyk voorts dat die gebrek aan ondervinding in die hantering van internasionale diversiteit ook die innoverende vermoë benadeel het. Multinasionale organisasies in die VSA het begin om komponente van die innoverende waardeketting uit te kontrakteer om innovasie van eksterne bronne af te verkry. Europese multinasionale organisasies pas 'n globale benadering toe wat die aspirasies van 'n globale strategie kombineer met die aanpassing van besigheidsaktiwiteite uniek tot die plaaslike omstandighede. 'n Literatuurstudie wys duidelik uit dat die ondervinding van Europese Unie organisasies in internasonale markte tot 'n mededingingsvoordeel lei. Europese integrasie skep geleenthede vir organisasles in die Europese Unie om waardekettings regoor Europa te kannoniseer en om operasionele doeltreffendheid te veseker. Die praktiese navorsingsprojek wat by die Henkel Groep in Dusseldorf, Duitsland afgelê is, het 'n strategiese passing met die eksterne omgewing aangetoon. Aanbevelings is gemaak om die gefragmenteerde prosesse van Henkel Travel Management met die strategiese doelwit van die Henkel Groep te vereenselwig. Verbetering van operasionele doeltreffendheid ooreenkomstig beste standaarde sal bedryfswins aansienlik verbeter. Organisasies in die VSA het gemiddeld reeds optimale doeltreffendheid bereik deur die globale benadering in die rasionalisering van waardeketting aktiwiteite. Hulle fokus nou op die verbetering van innovasie om groei te verseker. Organisasies in Europa behoort te investeer in die verbetering van hul innoverende bevoegdheid. Hierdie kritiese geleentheid om 'n mededingingsvoordeel te verkry is hoogs onbenut. Markleierskap kan verkry word deur stimulasie van innovering met die inkorporering van diverse kundigheid uit die verskillende kulturele agtergronde van werknemers in die Europese omgewing.

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Kristianová, Barbora. "Využití metod Competitive Intelligence pro malé a střední podniky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162506.

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The presented thesis deals with the possibilities of using techniques of Competitive Intelligence (hereafter CI) for small and medium companies. Its aim is mainly to analyze the possibilities of CI method in case of a specific company in the field of small and medium enterprises. The first part provides comprehensive overview of theoretical information, which is necessary to identify the concept of CI. It begins with definitions of CI and then continues with more detailed description of the field. Next, characteristics of small and medium-sized enterprises are introduced, as well as the possible use of CI in these enterprises. Finally, various methods such as SLEPT analysis, Porter's five forces model, SWOT analysis, and others are described in detail. The practical part of the work deals not only with description of a particular company in the field of building design and architecture, but also with crucial part of the thesis, exploration of external background of the company using these analytical methods and proposal of the proper use of information resources according to needs of the company. The last chapter deals with a suitable method of application of CI in the field of architecture and construction, providing summarized suggestions for the specific company as well as for the sphere of business in general.

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Polívka, Antonín. "Návrh optimálního řešení pro zavedení elektronického obchodu v podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221939.

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This diploma work tried to analyse problems concerned with proposal of internet commerce in a firm and especially it includes the proposal of optimal solution for start internet commerce in a company.

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Pelcová, Veronika. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223340.

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This master’s thesis deals with evaluating the financial situation of a company Speleoart,s.r.o. between 2006 and 2010. The aim of the thesis is to analyze recent situation of the company and to bring suggestions to improve its situation. The first part of this work is dedicated to theoretical knowledge, where I will explain the basic terms and methods of financial analyzis. In the second part there will be a detailed information about the company, characterization of its situation, analyzis of the external and internal surroundings and the financial analyzis. The third part will be based on results from the second part and will include the suggested change, which should lead to the improvement of the financial situation of the company.

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Francúzová, Andrea. "Podnikatelský plán pro založení nové firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224208.

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This master’s thesis is focused on creation of business plan for creation of new company which offers services to seniors and employment of students at the same time. The base for formulation of SWOT analyse is analyse of external environment and branch analyse. Set up of strategy and the concrete business plan follow. Its practicability is supported by finance plan processed in variant.

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Vokál, Pavel. "Strategická analýza International School of Business and Management." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4056.

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The aim of the thesis is to make a strategic analysis of the newly opened private school by University of Economics, Prague. For analysis of external environment is used PEST model and Porter's model of Five Competitive Forces. Special attention is paid to description of Czech-MBA-schools market. Internal environment is described by analysis of company's resources. Outputs from partial analyses are summarised in SWOT analysis. SWOT analysis serves than for formulation of strategic recommendation to ISBM.

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Stískalová, Radka. "Podnikatelský záměr na založení penzionu se zaměřením na agroturistiku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241422.

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This Master’s thesis deals with the business plan for the establishment of family pension focused on agro-tourism in the small village Dolní Újezd in the Olomouc region. The aim of the thesis is assess the possibility of realization. The business plan also includes finance plan and risk assessment.

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Jakes, Lyndabelle. "Success Strategies of Small Business Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4967.

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In the United States, 20% of newly established small businesses, including small businesses in the life insurance industry, fail within 2 years, and over 50% of them fail during the first 5 years. The purpose of this multiple case study was to identify and explore the strategies that life insurance brokerage owners use to sustain business operations beyond 5 years. Porter's 5 forces model served as the conceptual framework for exploring this subject matter. Owners of 3 separate small life insurance brokerage firms in Texas, who sustained their businesses beyond 5 years, participated in semistructured interviews. A secondary source of data was relevant company documents. Methodological triangulation and member checking assured the reliability and validity of the interpretations. Through thematic analysis and supporting software, 5 themes emerged: exceptional customer service, relationship-building, efficient promotional strategies, regular training of salespersons, and hiring the right employees. The application of the findings of the study could contribute to positive social change by reducing unemployment and thereby catalyzing an economic environment supporting employees, families, and communities.

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Pandulová, Petra. "Hodnocení finanční výkonnosti cestovní kanceláře prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377989.

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The Master’s thesis deals with the financial performance ratings of the selected travel agency during the years 2012 – 2016 with using benchmarking and financial analysis. The first part of thesis focuses on description of basic terms and methodological procedures, which are used for company performance evaluation. In the second part of thesis, these findings are practically applied and are made analysis of the current situation of the company and its closest competitions. Based on information from the analysis are presented the proposals, which improve a financial position company.

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Přidal, Hynek. "Strategie vstupu firmy Scootland s.r.o. na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223260.

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Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh.

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Harašta, Lukáš. "Zhodnocení finanční situace podniku a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377986.

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This diploma thesis focuses on the evaluation of the financial situation of Auto Slavíček s.r.o. for the period 2010-2016, and to formulate proposals for improvement. The thesis analyses the current economic situation of the company. The resulting values are compared with selected competing companies. The diploma thesis is divided into four chapters. The first chapter deals with the objectives of the work and the methodology of the solution. The second chapter analyses methods and procedures of financial and strategic analysis. The third chapter reviews the financial situation of the company. The last chapter presents your own suggestions for improvement.

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Tomášková, Alena. "Strategic Analysis of an Enterprise." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72271.

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Main theme of this work was to do the strategic analysis of the enterprise Hotel Plzeň with application of analysis and methods, that should show, which strong and weak points has this company and identify her opportunities and threats. To specify it, was the base for the formulation of a strategy, proposals and recommendations for next development. After executed analysis came out, that the enterprise has a lot of strengths, on which it can lean in future and strong it -- for example its staff, costumers and services ; and has many opportunities for using too. The end of work was dedicated to proposals for next development of business activities and how to improve the financial situation of this company.

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Andersson, Patrick, and Alexander Brewer. "Analysis of the Commercial Launch Industry : Determining Competitiveness using Porter’s Five Forces Framework." Thesis, Jönköping University, IHH, Nationalekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52879.

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This thesis aims to analyze the rules of competition of the commercial launch industry between the years 2010-2020 to better understand the market and gain strategic insights for market share captivation or profitability. The industry is analyzed quantitively within the theoretical framework of Porter's five competitive forces. By the means of a Pooled OLS model, we conduct a regression analysis with five industry proxies that closely relate to Porter’s five forces to explain competition in the industry. The results provided us with enough evidence that quantitively applying Porter’s five forces with industry specific proxies leads us to a better understanding of competition in the commercial launch industry. Furthermore, the analysis reveals that the strongest competitive force is the threat of buyers. While the threat of competitive rivalry, power of suppliers and new entrants are relatively weak but highly significant, the threat of substitutes is of very low significance to affect market competition. The result of the analysis is then used as a tool to provide strategic insights for industry actors for optimal positioning in the market. Finally, we present some suggestions for future research on the subject, as well as other industry analysis using the theoretical framework.

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Pospíšilová, Pavla. "Metody analýzy firmy, finanční analýza." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222809.

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Diplomová práce se zabývá zhodnocením současné situace společnosti NOVÝ DOMOV. Jsou zde představeny různé metody analýzy firmy a finanční analýzy, které jsou následně použity. Návrhy opatření ke zlepšení jsou odvozeny z výsledků analýz.

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Součková, Irena. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16516.

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The aim of this thesis with the topic "Strategic analysis" is to elaborate the strategic analysis of the První zemědělská, a.s. Tuněchody company,i.e. to analyse the external and internal environment, to identify strengths, weaknesses, opportunities and threats and last but not least to conceive strategic recommendations. The thesis is divided into two main parts, the theoretical part and the application part.

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Pospíšilová, Pavla. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223245.

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The diploma thesis contains analysis of building and housing association NOVÝ DOMOV. Basic analytical methods are presented, later on they are applied. Based on the results new procedures are proposed to improve current situation.

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Ludvíková, Michaela. "Podnikatelský záměr pro založení cukrárny Lenka." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318323.

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The diploma thesis is focused on the establishment of confectionery Lenka and also serves as a business plan for building it. The first part contains theoretical background completed by market analysis and marketing research. The proposal part is focused on the design of the concrete business plan which assesses the chance of successful project implementation.

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Smýkalová, Barbora. "Zhodnocení finanční situace podniku a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224514.

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This master’s thesis evaluates the financial situation of the company MITAS a. s. between the years 2007–2012 and the formulation of proposals for its improvement. At first are summarizes the theoretical knowledge of strategic and financial analysis that will be used to develop in the practical part. In the next part are captured the basic information about the company and analyzes the current status of the selected company. Analysis of the company is then used in the last part for the creation of proposals and measures to improve the current financial situation.

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Sedláček, Michal. "Podnikatelský záměr - výstavba provozní budovy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319212.

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The diploma thesis focuses on the creation of a business plan in the field of construction of an operational building, which is used for renting free space, for storage and for setting up a locksmith and metalworking workshop. The thesis contains a theoretical description of the business plan and the necessary analyzes. The practical part focuses on the business plan itself consisting of the construction of a new building and the transfer of existing locksmiths' production into their own business premises and the extension of the offered services of metalworking. In conclusion, the business plan is assessed, considering its feasibility under realistic conditions and determining the point of reversal in the implementation of the business plan.

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Horsten, Sharon. "The impact of competition on the product-market strategies of entities in the pharmaceutical industry / Sharon Horsten." Thesis, North-West University, 2004. http://hdl.handle.net/10394/549.

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There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the importance that entities in the pharmaceutical industry attach to competition during the strategy-formulation process. The study will also attempt to provide an understanding of how entities have adapted their product-market strategies, as identified by Ansoff, over the past five years. As an ancillary objective, this research aims to determine whether the level of competition in the industry has adversely affected the financial performance of the entities competing within the industry. Entities within the pharmaceutical industry consider the level of competition in the industry to be very high, and, accordingly, it is one of the major factors that they consider when determining which product market strategy to adopt. Because of this, the product-market strategies adopted by entities in the pharmaceutical industry have changed substantially over the past five years. No strategy is, however, dominant. Over the past five years, most of the entities in the pharmaceutical industry have displayed improved profitability, risk and cash flow-ratios, as well as growth in revenue, net profit and net asset value. This improvement in financial performance is despite an increased level of competition. It can therefore be concluded that the level of competition in the pharmaceutical industry is not reflected directly in the overall financial performance of companies in the industry.
Thesis (M.Com. (Management Accounting))--North-West University, Potchefstroom Campus, 2005.

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Ráčil, Vojtěch. "Zhodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442999.

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This diploma thesis deals with assessing the financial situation of a selected company. Based on the theoretical background, an analysis of the current situation will be conducted while using tools of financial and strategic analyses. The analysis of the current situation will be based on data for the period from 2015 to 2019. The results of the analysis are used to develop proposals to improve the company's financial situation.

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Hrnčíř, Filip. "Analýza konkurenčního prostředí společnosti Intelsol s. r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359081.

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This master thesis is focused on analysis of competitive environment of the company Intelsol s.r.o. The goal was to compare companys competition and determining companys competetive advantage. The theoretical part deals with the basic terminology such as competetive environment, SWOT analysis, and Porters five forces framework. The rest of the chapters in theoretical part are dedicated to market segmentation, marketing communication, customer acquisition and customer service. The practical part is describes the company and its major competitors on domestic market. It is internal and external analysis. Further there is introduction of main competetiors and their comparison using the SWOT analysis and Porters five forces framwork. The last part deals with customer service and competetive advantage. It also contains recommendations regarding managing and improving the company, which Intelsol may find useful in its further corporate life.

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Bojler, Therese, and Jeanette Björlin. "Entering the Swedish Management Consulting Industry : A qualitative study of what factors to consider when entering the Swedish management consulting industry." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-89166.

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The management consultancy, a 14 billion EUR industry in Europe, has become an attractive market in the last couple of years. The Swedish market is blooming with an economic growth of a staggering 20 % according to analysts at Konsultguiden. The attractiveness of the market has brought many foreign players into the field such as Celerant. Celerant is a UK-based company earning a total of $145 million in 2006 with about 650 employees around Europe and the USA. Their focus is mainly within operational management. A few years ago, Celerant decided to expand in to the Nordic region consisting of Denmark, Norway and Sweden and has just recently started to focus a bit extra on the Swedish market. Using Porter’s model of Five Forces we look at the Swedish management consulting industry to see what factors to consider focusing on when entering the market. Through an analysis of the current management consulting market, we compare it to Celerant’s strategy for entering the Swedish market to see if our analysis differs or is similar to the consultancy’s actual strategy. This gives us a picture of how the management consultancies perceive the market and how they act accordingly. The results show similarities with two factors: the consultants and the clients. These seem to be the main factors to focus on as a management consultancy entering the Swedish market. There seems to be a current shortage of competent consultants on the Swedish market and therefore a necessity to focus on recruitment. Clients are what make business for consultancies and business connections need to be established before entering the market. However, we found that more precaution should be taken for factors such as substitutes and new entrants as well. There is a constant change of trends in the management consultancy industry and needs to be considered in order to stay competitive on the market, since a management consultancy needs to be able to offer what the clients demand.

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OZHOGINA, SOFYA, RIIKKA PELLONPÄÄ, and JEKATERINA ZOTOVA. "Approaching the green market : Swedish natural and organic cosmetic industry analysis." Thesis, Högskolan i Borås, Institutionen Handels- och IT-högskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17015.

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The research in natural & organic cosmetics field is particularly scant, and especially in Sweden, no research has been done on the industry of natural & organic cosmetics. In consideration of the global eco-trend and also in order to overcome this research gap, this current thesis is focused on studying Swedish natural & organic cosmetics industry, which nowadays appears to be competitive and challenging as never before. Sweden is one of the most environmentally conscious countries where the consumption of cosmetics reached 15 billion SEK in 2011. There are number of companies and brands which categorize them as natural, and continuously look for ways to attract new and keep existing customers. The increased consumer demand for natural & organic products can be observed, consumer awareness coupled with willingness to purchase products that fit their principles and values, as well as consumer price-sensitivity as a result of global recession and their pursuit of making the best value of money. The requirement of natural beauty products are increasing and are available on environmentally-conscious Swedish market. The motivation behind this study is to enhance understanding about the natural & organic cosmetics industry in Sweden, and take a deeper look by over viewing some companies which are presented on this market. Understanding the industry structure is particularly important. Modified Porter’s five forces model has been used in this thesis in order to make the industry analysis.

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Vilímek, Martin. "Strategická analýza společnosti AGOS Stavební, a.s. Pelhřimov." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201687.

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This Master´s thesis deals apply strategic analysis on construction company AGOS stavební a.s. Pelhřimov. Thesis goal is to evaluate the situation of the chosen company within the business environment in which is the business located. Fundamental of thesis is applying PESTLE analysis, Map of competitive groups, Porter five forces analysis, Analysis of internal resources and key success factors, SWOT analysis and evaluation of whole situation.

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Nárožná, Adriana. "Konkurenceschopnost společnosti FedEx na českém expresním trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224618.

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Diploma Thesis called “ Competitiveness of FedEx on Czech Express Market” deals with FedEx precautions for the company competitiveness improvement. The precautions were designed after internal and external analyses of the company, followed by SWOT analysis which is the base for the precautions for the company competitiveness increase.

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Srndovic, Aleksandra, and Jelena Gojkovic. "Bibehållning av konkurrenskraft i en digitaliserad marknad : En studie om hur digitala transformationer har påverkat kommunikationsstrategin inom detaljhandeln." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46299.

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Digitaliseringen har senaste åren påverkat företagsverksamhet, deras kommunikation med kunderna samt hantering av marknadsföringen. Bibehållning av konkurrenskraft inom detaljhandelns har blivit tuffare med allt bredare användning av Webb 2.0 samt sociala medier. Både kunderna och företag ser högt värde i relationer och direkt kommunikation. Marknadsföring men även strategier har gått från de traditionella formerna till allt mer digitaliserade. Denna studie kommer genom en fallspecifik undersökning av fyra företag inom detaljhandeln undersöka vilken kunskap samt åtgärder har dessa företag använt för att förbättra kommunikationsstrategi samt deras försäljning och vilka resultat har det gett. Studien är av kvalitativ karaktär och baseras därmed på resultat från empiriinsamling i form av intervjuer som kommer stödjas med relevant teori i form av tidigare studier och litteratur.
Digitization has in recent years affected companies' operations, their communication with customers and the management of marketing. Maintaining competitiveness in retail has become tougher with the ever-widening use of Web 2.0 and social media. Both customers and companies see high value in relationships and direct communication. Marketing but also strategies have gone from the traditional forms to increasingly digitized. This study will, through a case-specific survey of four companies in the retail trade, examine what knowledge and measures these companies have used to improve communication strategy and their sales and what results it has given. The study is of a qualitative nature and is based on results from empirical collection in the form of interviews that will be supported with relevant theory in the form of previous studies and literature.

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Uhríková, Anna. "Strategie rozvoje podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223918.

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The master´s thesis deals with the development strategy of the company. The thesis contains the characteristics of strategic management, analysis of external and internal environment of the company. The results of the analysis are summarized in the SWOT analysis, which is the basis for formulating recommendations. The main objective is the preparation of recommendations for the development of business strategy in the specific industry.

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Kučerovský, Radek. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224189.

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This thesis evaluates the financial situation of Pekárna Crocus, Ltd. between the years 2006 - 2011. The aim of this work is to evaluate the current financial position of the company and to draft proposals for its improvement. The first part will summarize all the theoretical knowledge, on the basis of which the practical part will be created. The second part consists of information relating to the company. In the third part of the work a financial analysis will be done and finally the proposals and measures to improve the current financial situation will be presented.

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Hansson, Mikael. "Critical review of strategic theories : Applicable to new technologies." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-77124.

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41

Kniš, Leo. "Návrh obchodnej strategie firmy vstupujúcej na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403850.

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Táto diplomová práca sa zaobera témou, ako môže jeden z najväčších operátorov na trhu s hazardnými hrami zvládnuť zmenu zákona na Slovensku. V teoretickej časti práca obsahuje prehľad foriem vstupu na trh. Teória je následne použita na stanovenie hlavného cieľa práce, ktorým je návrhnutie možnej stratégie vstupu na slovenský trh.

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Harajka, Viliam. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223737.

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This diploma thesis is dealing with elaboration of a complex business plan, which main goal is its feasibility in practice. This plan is concerning with Seedea, s.r.o. company and its individual project, which arches over. In the first part I show a cross-section of theoretical basement, on which I elaborate my knowledge in analytics and practical part. Practical part is directly focused on elaboration of business plan itself, where the main emphasize is placed on feasibility in practice.

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Kupec, Tomáš. "Podnikatelský záměr na rozšíření podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225032.

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The thesis is focused on developing a business plan, specifically the proposal to extend the product range in a small company XY spol. s.r.o. which is focused on developing, manufacturing and servicing of electronic equipment. The first part is focused on the theoretical background necessary to create a proposal, the second part contains a complex analysis of the company and the final section presents specific proposal to extend the product range in the mentioned company.

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Klimešová, Michaela. "Hodnotenie finančného zdravia vybraného podniku a návrhy na jeho zlepšenie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222886.

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This thesis is focused on an analysis of the XY company. The financial health of the company is evaluated by using external and internal analysis of the company’s environment and financial analysis of the company. On the basis of the gained findings and facts, further proposals and steps towards improvement of its financial situation are determined. The thesis provides an integrated view on the field of the financial analysis from the perspective of theoretical methods including practical applications for the particular company.

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Atz, Fernando. "A contribuição dos sistemas de informação para a estruturação do planejamento estratégico, sob a perspectiva das cinco forças de Porter." Universidade do Vale do Rio do Sinos, 2009. http://www.repositorio.jesuita.org.br/handle/UNISINOS/2842.

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Made available in DSpace on 2015-03-05T19:14:41Z (GMT). No. of bitstreams: 0 Previous issue date: 27
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Esta pesquisa examina se as organizações utilizam os Sistemas de Informação para prover aos seus gestores, de maneira compartilhada, as informações ambientais qualitativas e quantitativas, de forma a possibilitar a estruturação do Planejamento Estratégico, sob a perspectiva das Cinco Forças Competitivas de Porter. Para atingir o objetivo proposto, efetuou-se uma survey do tipo questionário por Internet, com um conjunto de questões fechadas e pontuadas pela escala Likert. Este foi respondido por 127 controllers de empresas constantes na revista Exame S/A, edição Maiores e Melhores, ano de 2006. Consideraram-se seis Blocos na elaboração do questionário, que serviram de base para a posterior análise dos dados, a saber: Controladoria e Tecnologia da Informação, Clientes, Fornecedores, Rivalidade, Produtos Substitutos e Novos Entrantes. A pesquisa, de natureza aplicada, utilizou-se de uma abordagem quantitativa que compreendeu as estatísticas descritiva e inferencial (correlação de Spearman), a análise multivariad
This research aimed to determine if the organizations make use of Information Systems to provide their managers, within the knowledge sharing concept, with qualitative and quantitative environmental information in order to outline the the strategic planning, in the perspective of Porter’s Five Competitive Forces. In order to accomplish this objective, a survey was carried out via internet, with a group of closed questions ranked by Likert’s scale. This research instrument was answered by 127 controllers working at companies selected in 2006’s Maiores e Melhores edition of Exame S/A Magazine. Six Factors were taken into consideration in the conception of the questionnaire, for later data analysis: Controllership and Information Technology, Customers, Suppliers, Competitive Rivalry, Substitute Products, Entry of New Competitors. For being an applied research, a quantitative approach was implemented to support the qualitative study, which covered the descriptive and inferential (Spearman’s correlation), multiv

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Balcárková, Nela. "Posouzení informačního systému firmy a návrh změn." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442944.

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This thesis examines IT systems within a chosen firm and establishes recommendations for improvement. The first part of the thesis presents theoretical background and foundation of the matter in question, while the second part introduces the reader into the chosen firm and the analysis of its IT systems. The last third part concludes with the recommendations for improvement, which aim to increase the efficacy of the firm’s IT systems and eliminate the systems’ weaknesses and constraints.

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Masár, Lukáš. "Strategie vstupu Benziny s.r.o. (Unipetrol, a.s.) na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223461.

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Cieľ diplomovej práce je navrhnutie vhodnej stratégie vstupu firmy Benzina, s.r.o. (Unipetrol, a.s.) na zahraničný trh. Práca obsahuje analýzu súčasnej situácie na domácom trhu v Českej republike a analýzu priemyslu v Ukrajine. Boli predstavené základné analytické metódy, ktoré boli následne vyhodnotené. Na základe uskutočnených analýz bola navrhnutá stratégia vstupu na Ukrajinu.

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Vítková, Karolína. "Návrh strategie expanze na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414499.

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The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed solutions which includes a financial plan as well.

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Do, Hai Linh. "Strategie vstupu společnosti Netflix na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234336.

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Tato diplomová práce kriticky zkoumá analýzu vstupní strategie společnosti Netflix, který hodlá vstoupit na český trh, s cílem navrhnout vhodná doporučení. Práce obsahuje detailní analýzu společnosti a současného stavu trhu v České Republice. Kriticky přezkoumané teoretické rámce a aplikované analýzy jsou následně použity jako základ pro argumentaci a vyhodnocení problematiky strategie. Doporučení pro expanzi jsou poskytovány na základě vyhodnocených průzkumu a analýz.

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Kyseľová, Barbora. "Návrh strategie společnosti ESET." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234379.

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Diplomová práce navrhuje strategické řešení pro firmu ESET podnikající v oboru zabezpečovacího softwaru pro různé platformy. Ke kritickému prozkoumání trhu byly použity Porterův model pěti sil a také SWOT analýza. Taktéž použitá metoda benchmarkingu objasňuje trendy na tomto specifickém trhu. S ohledem na současní situaci na trhu jsou navrhnuty strategické řešení pro budoucí růst společnosti.

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