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Dissertations / Theses on the topic 'Porter's five forces'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Pekárek, Radek. "Podpora manažerského rozhodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318280.

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This diploma thesis is focused on creation of reports, which will enable managers access to information. Thanks to this information managers will have basis for decision making. Not only managers, but also company management will have access to this reports, company management will be able to control managers. The first chapter describes methods, which are, used in next chapter for analyses the company. The last chapter contains draft of creation for all reports and evaluation of benefits.

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2

Buďová, Iveta. "Analýza strategie konkurenceschopnosti vybrané organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-202055.

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The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to desi

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3

Kostka, Matej. "Analýza firmy pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223879.

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The subject of this diploma thesis is to analyse the Dolkam Šuja Company, a.s. Through the selected methods, described in the first part, the company’s current situation is evaluated and on its basis the measures for improving the current state of the company are proposed.

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4

Horsten, Sharon. "The impact of competition on the product-market strategies of entities in the pharmaceutical industry / Sharon Horsten." Thesis, North-West University, 2004. http://hdl.handle.net/10394/549.

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There can be little doubt that competition in the pharmaceutical industry has increased considerably over the past few years. Growth in the pharmaceutical industry in South Africa has been affected adversely in recent years by the increased competition from generic drug manufacturers. As soon as a drug comes off patent, competitors are ready with generic copies, resulting in price drops. Pharmaceutical companies are therefore forced to continually evaluate their existing strategies, to ensure that their financial performance remains at the desired level. This study aims to determine the import

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5

Balák, Tomáš. "Návrh strategie expanze leteckého dopravce na holandský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443132.

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The main goal of the diploma thesis is to develop a proposal for the expansion of the air carrier to the new Dutch market based on an analysis of the current state and analysis of the selected market with regard to the limitations and specific characteristics of the aviation industry. The theoretical part is focused on the theoretical background obtained from the publications focused on market analysis, expansion and also on publications focused on the aviation industry. The practical part focuses on the company Smartwings a. s., its analysis of the current state and also the analysis of the s

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6

Šesták, Zbyněk. "Marketingová strategie vyvíjeného přípravku na detekci polutantů." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-191559.

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The main objective of this thesis is to develop marketing strategy for pollutant detector in the development. The first part of the thesis focuses on the environmental issues, pollutant measuring technologies and on bioluminescence bacteria which are used in the detector. The detector is designed for companies which get in touch with selected dangerous elements (mercury, cadmium, lead, BTEX and PCBs) within their business activities. That is why the next part is about B2B specifics as companies are targeted customers. Various marketing theories are applied to set marketing strategy. It starts

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7

Nagy, Jan. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223192.

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In this Diploma Thesis I am trying to formulate the competitive strategy which was missing in the company up to now and which could help to compete more effectively and so strengthen its market position.

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Svobodová, Martina. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74792.

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This thesis is focused on processing business plan new company called 3energy.cz. The theoretical part includes basic concepts relating to business, its legal form, then there is the business plan described in terms of structure, form and content. The practical section contains a description and analysis of specific enterprise with a particular focus on the competition, neighborhood of company and marketing. The following part is the financial plan of 3energy.cz based on the initial investment, the anticipated revenues and expenses of the company. Based on these data, the forecast financial st

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Zavoralová, Eva. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223380.

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The master´s thesis is focused on the analysis of real estate company M&M reality holding, a.s.. The mapping of the analysis focuses on the professional environment using the PEST analysis, Porter's five forces analysis, SWOT analysis and financial analysis. In the conclusion I propose recommendations that should lead to improve the current situation.

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10

Beránková, Gabriela. "Návrh na zlepšení procesů v konkrétním podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241200.

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The Diploma Thesis deals with process indentification of chosen company, proposing solutions for its improvement. The thesis is divided into three parts. The first one describes terms and methods of strategic management, predictioning and economic evaluation. Second part delas with comapny's environment and internal structure, using analytical tools for identifying key factors. The third part of the Thesis is synthesizing, it defines specific solutions and process economic evaluation.

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Ďurkechová, Zuzana. "Návrh na zlepšení marketingového mixu ve vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442966.

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The diploma thesis deals with a proposal to improve the marketing mix of the pension with restaurant Koliba pod skalami. The thesis consists of three parts, theoretical part, analytical part and the proposal. The introductory, theoretical part deals with the definitions of basic concepts associated with marketing, marketing mix and forms the theoretical framework of the work. The analytical part of the work deals with the characteristics of the company, a description of the current situation, analysis of the external and internal environment, marketing mix and the results of a questionnaire su

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Weberová, Martina. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223187.

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The main goal of this thesis is to define factors, based on external and internal analysis, which affect potential success of actual manufacturing concern and design strategical recommendations, which offer evaluation and possibilities of future development to the company management. This thesis is divided into three parts – theoretical part, analytical part and project part. Basic terms, used methods and analyses of external and internal influences are described in the theoretical part. These methods are applied on the actual manufacturing concern in the analytical part. Suggested alternative

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Špírek, Martin. "Využití metod Competitive Intelligence v rodinném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124713.

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This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on genera

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Tomek, Tomáš. "Strategická analýza společnosti Škoda Transportation, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203841.

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The aim of this thesis is to perform a strategic analysis of the company Škoda Transportation, a.s. Strategic analysis will be carried out for the period 2010 - 2014 and the obtained results will be compared with the competition and the industry. The thesis is divided into four parts: introduction, theoretical part, analytical part and summary. The reasons, why the topic has been chosen and basic information about the problem, are mentioned in the introduction. Theoretical part contains methods and techniques which are then used in the analytical part. The last part summarizes results obtained

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Šubrtová, Michaela. "Revize integrovaného systému řízení s ohledem na metody risk managementu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241244.

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The subject of my thesis is to undertake a comprehensive analysis of the current status of the company. In the thesis the economic and risk analysis. For economic analysis is used SWOT analysis, Porter's five forces and PEST analysis. From risk analysis, I selected a fault tree analysis FTA and trouble-free assessment of human activities HRA. FTA is used to identify the possible causes of risk and calculate the probability that an unfavorable risk occurs. HRA analysis is used to evaluate the effects of human error on the system. Based on these analyzes identified shortcomings and to suggest ef

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16

Snider, Joanne. "Success Factors of Small Business Owners of Independent Financial Planning Firms." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/766.

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Small Business Administration statistics indicate that 20% of small businesses fail within the first 2 years and 50% fail within 5 years. The purpose of this case study was to explore the success factors and strategies of 12 small business owners of independent financial planning firms who achieved profitability beyond 5 years. A gap exists in the literature concerning such business owners, and their experiences provide valuable information to others desiring to start or maintain a financial planning business. The conceptual framework was entrepreneurship theory and Porter's 5 forces model of

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17

Krejčí, Petr. "Rozvoj obchodních aktivit podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224640.

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The aim of this master's thesis is the business development of company. The thesis includes a detailed analysis of internal and external business environment, which is summarized in the SWOT analysis. Based on the analysis are proposed recommendations aimed at improving the current marketing mix and eliminate the weaknesses of the company. Making the proposed changes would increase sales and reduce business risk.

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Hniličková, Kristýna. "Strategický rozvoj společnosti VKS Pohledští Dvořáci a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162241.

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Presented diploma thesis deals with the strategic development of the company VKS Pohledští Dvořáci a.s. The thesis contains a list of current activities of the company and suggests opportunities for further development. To reach this objective various internal and external analysis are used, namely PEST analysis, Porter's five forces model, the Value chain and SWOT analysis. To explore the possibilities for future development of the company, two growth strategies are applied -- Porter's Generic Strategies and Ansoff Growth Matrix. There was a survey done which purpose was to monitor customer s

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Doležalová, Kateřina. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201638.

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The theme of this thesis is "Strategic analysis of the company." The aim is to use theoretical knowledge about each step in the strategic analysis and apply them to chosen organization. The first part describes the basic steps of strategic analysis and selected methods used for internal and external analysis. In the practical part, they are applied to the selected method and a strategic analysis of the internal and external environment of the selected company. From the information that has been obtained from the individual analysis was compiled summary matrix SWOT analysis.

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Zelenka, Martin. "Marketing obchodní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205553.

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The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusion

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Majchráková, Denisa. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223126.

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The aim of this thesis is to undertake a comprehensive analysis of the company. In thesis is used in the analysis PEST Porter’s five forces model, SWOT analysis and fundamental analysis. Based on this analysis were identified shortcomings and proposed improvements. The main problems arising from the resulting analysis is a high percentage of the cost of goods sold, poor payment behavior of customers, through which the company is forced to proceed to bank loans and. It is therefore necessary to eliminate these problems that the company achieves higher margins and higher profit.

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22

Jelčová, Denisa. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234360.

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Diplomová práce se zaoberá analýzou současného stavu Agentury - Pro-staff s.r.o., která je využita na tvorbu návrhov pro rozvoj společnosti. V první části jsou definovány cíle a metodika práce, zatímco druhá část obsahuje teoretické podklady pro část třetí, která se věnuje analýzám. Pozornosť je venovaná macro a micro okolí. Poslední část obsahuje vlastní návrhy autora, ktoré sú vytvorené na základe výsledkov z analytickej časti. Návrhy se týkají řízení lidských zdrojů, ochrany jména a značky firmy, neustálého zlepšování, kvality ich sluzeb a sdílení informací a komunikaci v rámci společnosti.

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Barič, Filip. "Posouzení informačního systému firmy a návrh změn." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399441.

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This diploma thesis focuses on analysis, evaluation and improvement proposals for an information system used by a specific company from the insurance business. The company offers services to insurance companies, such as motor vehicle or property inspection and damage assessment. The first part describes the theory related to the main focus areas of this thesis. The second part contains an overview of the company, its analysis as well as evaluation of the information system used within the company. Finally, a set of proposals will be formulated, based on the outcomes of company and information

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Martin, Kristin Burke. "Strategies for Sustainability of Nonfranchise Casual Dining Restaurants." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5899.

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In the United States, over 50% of restaurants fail within the first 5 years of operations resulting in approximately $2.1 billion annually in lost national sales revenue. The purpose of this multiple case study was to explore the strategies used by owners of nonfranchise, casual dining restaurants to ensure sustainability longer than 5 years. The study was grounded in Porter's 5 forces framework as a lens for identifying effective strategies that promote restaurant sustainability. The data collection process comprised gathering data and information via semistructured interviews with 3 owners o

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Trávníčková, Lenka. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-433281.

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The theme of this thesis is the marketing mix of the company Theme Concept. The first part explains the theoretical background necessary for a proper understanding of the issue, which is devoted to the following analytical part dealing with a particular company, its environment, marketing research and planning with a strong focus on its marketing mix, which summarizes SWOT analysis at the end. The design part contains several own separate proposals for the company, based on the analysis results with their potential benefits.

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Stražovská, Lenka. "Mezinárodní marketingová strategie vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443121.

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The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.

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Musilová, Michaela. "Externí strategická analýza a segmentace trhu dámské hygieny v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197406.

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In this thesis there was created an external strategic analysis of feminine hygiene market in the Czech Republic. The given market was described and factors that affect it were defined. Subsequently, factors that influence the market the most were defined. Consumers of feminine hygiene were divided into five segments based on socio-demographic and behavioral characteristics. These segments are internally homogeneous and heterogeneous enough to each other so it it is possible work with them individually within the marketing strategy.

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Chladný, Jiří. "Podnikatelský plán na založení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224741.

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The thesis is focused on creating a business plan for a new business offering services in the field of accounting. The theoretical part is followed by processing analysis the internal and external environment and creating the SWOT analysis. The core of the work is to create a business plan with its appurtenances.

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Huxham, David John. "Common restrictions faced by automation suppliers in the Vaal Triangle manufacturing industry / D.J. Huxham." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4438.

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The primary objective of this study was to identify and investigate the main restrictions automation suppliers encounter when attempting to promote and sell their products into the local Vaal Triangle manufacturing industry. Through the literature study that was conducted, a general investigation into the supply chains of some of the most prominent manufacturing industries within the geographical demarcation were analysed. Two manufacturing industries were chosen namely Sasol and Rand Water. The different criteria upon which they qualify their suppliers were identified and the reasoning behind

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Van, Zyl Tobey Zanelda. "Managing diversity for a sustainable competitive advantage in the changing European business environment." Thesis, Stellenbosch : University of Stellenbosch, 2004. http://hdl.handle.net/10019.1/5031.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2004.<br>ENGLISH ABSTRACT: The purpose of this study project is to investigate how organisations operating in the European Union (EU) can sustain a competitive advantage amidst the changing European business environment. Due to stiff global competition, organisations are searching for new markets to gain access to lower cost or higher quality inputs and pre-empt competitors that may seek similar advantages. No global competitor can afford not to operate in the EU. The EU is the largest trade bloc in the world with 463,7 million i

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Harajka, Viliam. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223737.

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This diploma thesis is dealing with elaboration of a complex business plan, which main goal is its feasibility in practice. This plan is concerning with Seedea, s.r.o. company and its individual project, which arches over. In the first part I show a cross-section of theoretical basement, on which I elaborate my knowledge in analytics and practical part. Practical part is directly focused on elaboration of business plan itself, where the main emphasize is placed on feasibility in practice.

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Drápelová, Zuzana. "Marketingový audit IMI Hydronic Engineering pro český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-202053.

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The main objective of this thesis is to execute a marketing audit of IMI Hydronic Engineering at the Czech market in order to identify problem areas and opportunities, define key performance indicators (KPI) and follow recommended procedures to improve marketing performance of this company and increase the efficiency of the company as a whole. Marketing audit is a comprehensive analysis of the company and its surroundings, which does not contain only simple analysis of the current situation of the company but also the draft measure. Marketing audit in this thesis is carried out based on the me

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Vokál, Pavel. "Strategická analýza International School of Business and Management." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4056.

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The aim of the thesis is to make a strategic analysis of the newly opened private school by University of Economics, Prague. For analysis of external environment is used PEST model and Porter's model of Five Competitive Forces. Special attention is paid to description of Czech-MBA-schools market. Internal environment is described by analysis of company's resources. Outputs from partial analyses are summarised in SWOT analysis. SWOT analysis serves than for formulation of strategic recommendation to ISBM.

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Vostarková, Šárka. "Strategická analýza s důrazem na klíčové faktory úspěchu pro založení nové společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114226.

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This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied

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Mačto, Daniel. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357011.

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Diplomová práce je zaměřena na analýzu vybraného podnikatelského subjektu. Na základě zkoumaných analytických metod vnějšího a vnitřního prostředí podniku je zhodnocena celková situace podniku. V závěru práce jsou uvedeny návrhy a doporučení na zlepšení stávající situace.

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Lang, Richard. "Rozbor efektivnosti podnikatelského subjektu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-374711.

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The goal of this thesis is to assess the options of further developement for the company D.I.S., spol. s r.o.. It analyses the effectiveness of the company using financial analysis and other instruments, furthermore it analyses the situation in the building industry. Based on the analyses there are recommandations for further developement.

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Novosadová, Martina. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205669.

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The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forc

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Partlová, Jana. "Hodnocení ekonomické situace vybrané soukromoprávní korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399661.

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This thesis deals with the analysis of VENTILÁTORY, s.r.o. 2013-2017. The selected methods of economic and strategic analysis evaluate the internal and external environment of the company and its financial situation. Based on the results obtained from the analyzes, measures have proposed that lead to the improvement of the identified status.

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Valeš, Tomáš. "Podnikatelský záměr - Založení společnosti na prodej proteinových doplňků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443007.

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The subject of this diploma thesis is creation of business plan for founding a company, whitch focuses on production and selling trio-flavor protein powder. In first part of this thesis, I focused on theory. In second part can be found all kinds of analysis, for example competition, market research, to be sure we are entering right market. In final part there is calculation for product, financial plan and so on, where from all relevant information will be decided, if the company is realisable.

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Šulcová, Markéta. "Strategická analýza divize TURBO ve společnosti ČZ, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76338.

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The aim of the thesis is a strategic analysis of division Turbo in the company ČZ a.s. on the Russian market. This will be achieved by mapping the current strategy - the vision, mission and objectives and using the external macro, industry and micro analysis. There will also be used an internal SWOT analysis by identifying the strengths and weaknesses of the company, their opportunities and threats. For complex output will also be prepared a financial analysis of ČZ a.s. The outcome will be the analysis of the current situation and the measures that a company should introduce to achieve more e

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Řeřábková, Lucie. "Strategická analýza divize TURBO ve společnosti ČZ, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76339.

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The aim of the thesis is a strategic analysis of division Turbo in the company ČZ a.s. on the Russian market. This will be achieved by mapping the current strategy - the vision, mission and objectives and using the external macro, industry and micro analysis. There will also be used an internal SWOT analysis by identifying the strengths and weaknesses of the company, their opportunities and threats. For complex output will also be prepared a financial analysis of ČZ a.s. The outcome will be the analysis of the current situation and the measures that a company should introduce to achieve more e

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42

Štěpánek, Jiří. "Podnikatelský záměr pro vytvoření gastronomického portálu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223532.

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This Master's thesis is focused on business plan for creation of a gastronomic portal. Thesis describes whole project from the very beginning – creation of an e-shop, over customer acquisition and upgrades of the portal in order to have complete internet portal, which will assure customer care for all gastronomic subjects. The thesis consists out of two major parts, theory and practical part. Used metods and terms are described in first part. Practical part benefits from strategic analysis and describes solution of given problem.

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Jakes, Lyndabelle. "Success Strategies of Small Business Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4967.

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In the United States, 20% of newly established small businesses, including small businesses in the life insurance industry, fail within 2 years, and over 50% of them fail during the first 5 years. The purpose of this multiple case study was to identify and explore the strategies that life insurance brokerage owners use to sustain business operations beyond 5 years. Porter's 5 forces model served as the conceptual framework for exploring this subject matter. Owners of 3 separate small life insurance brokerage firms in Texas, who sustained their businesses beyond 5 years, participated in semistr

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Kupec, Tomáš. "Podnikatelský záměr na rozšíření podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225032.

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The thesis is focused on developing a business plan, specifically the proposal to extend the product range in a small company XY spol. s.r.o. which is focused on developing, manufacturing and servicing of electronic equipment. The first part is focused on the theoretical background necessary to create a proposal, the second part contains a complex analysis of the company and the final section presents specific proposal to extend the product range in the mentioned company.

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Matlas, Michal. "Spokojenost zákazníků s nabízenými službami a produkty vybrané společnosti a návrhy na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377389.

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This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.

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Krejčík, Václav. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223247.

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This diploma thesis is concerned with a comprehensive analysis of ZETOR TRACTORS a.s. company. The main goal and mission of the analysis is to depict an actual stage of the company by some procedures and methods from the financial statements and the strategy and financial analysis, and on the basis of these analysises suggest some solutions and recommendations, which could be the subject matter towards improvement of the current situation in the future.

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Hančl, Matyáš. "Komparativní analýza konkurenčních dodavatelů elektrické energie domácnostem." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124654.

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In the theoretical part of this diploma thesis I will explain basic keywords for understanding the entire work. I would like to explain here the related theory of the electricity market in the Czech Republic and strategic analysis of the external environment. Also here will be indicated and introduced basic energy terms, composition of the electricity prices, history of the electricity market opening, activity of the Energy Regulatory Office and details of the price calculator. Further I will focus on description of the specific external analysis tools. In the practical part of this work I wil

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Doležel, Jakub. "Plán vstupu nového subjektu na trh." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241284.

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This thesis focuses on developing a business plan to establish a subsidiary dealing with traffic engineering signs. The introductory part deals with the theoretical work, concepts and methods which will be directly applied in the following sections. Analytical part is focused on the individual analysis of the external and internal environment, a description of the parent company, especially after the financial costs incurred and contains a summary analysis describing the position in the marketplace. The final section contains a selection of the legal form of the founding companies, business an

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Inubiwon, Blessing Ejiro. "Developing Small and Medium Enterprises in the Nigerian Oil and Gas Sector." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3451.

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Small and medium enterprises (SMEs) participation in the Nigerian oil and gas industry has remained low despite their importance in income generation, employment, local capacity building, and poverty eradication. The purpose of this multiple case study was to explore the strategies SME owners use to improve profitability in the Nigerian oil and gas industry. The target population consisted of 5 business owners who had successfully managed SMEs in Warri, Delta State, Nigeria for more than 5 years. The resource-based view and Porter's 5 forces of competition served as the conceptual framework fo

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Galita, Martin. "Návrh podnikového finančního plánu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399387.

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The topic of this thesis is to create a financial plan for a selected company, which is the company ZEMO, spol. s r.o. with its headquarters in Bohaté Málkovice, which is engaged in agricultural activities, especially plant production. In the first part of the thesis there are the theoretical starting points, then the selected company is introduced, the strategic and financial analysis is performed and the financial plan for the years 2018 - 2021 in the optimistic and pessimistic variant is processed. Finally, an evaluation of both variants of this financial plan is made.

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