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Dissertations / Theses on the topic 'Porterova analýza pěti konkurenčních sil'

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1

Hančl, Matyáš. "Komparativní analýza konkurenčních dodavatelů elektrické energie domácnostem." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124654.

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In the theoretical part of this diploma thesis I will explain basic keywords for understanding the entire work. I would like to explain here the related theory of the electricity market in the Czech Republic and strategic analysis of the external environment. Also here will be indicated and introduced basic energy terms, composition of the electricity prices, history of the electricity market opening, activity of the Energy Regulatory Office and details of the price calculator. Further I will focus on description of the specific external analysis tools. In the practical part of this work I will characterize the whole industry, perform strategic analysis and compare specific suppliers of electricity to households.
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2

Návarová, Ivana Bc. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1152.

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Nejdříve teoreticky popisuji proces strategického managementu a jednotlivé interní a externí strategické analýzy. Ve druhé části této práce popisuji podnik, kde spracovávám diplomovou práci. V poslední části aplikuji teoretické poznatky přímo na podnik JIP Papírny Větřní, a.s. . Z výsledku těchto základních analýz navrhuji konkrétní strategii a porovnávám ji se současnou strategií podniku. V závěru své práce se pokusím celkově zhodnotit postavení podniku na trhu a nově zvolenou strategii podniku.
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3

Kubátová, Petra. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17750.

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The work's target is to make a strategic analysis of the past development and current strategic position of the company and to formulate its conclusion. The work concentrates on creating of the analysis of external surroundings and internal sources of the company and its development in the course of time, on discovering of strengths and weaknesses of the company, and opportunities and threats of surroundings. The conclusion consists in evaluation of achieving company's goal and suggestion of strategy for future development of the company.
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4

Zavoralová, Eva. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223380.

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The master´s thesis is focused on the analysis of real estate company M&M reality holding, a.s.. The mapping of the analysis focuses on the professional environment using the PEST analysis, Porter's five forces analysis, SWOT analysis and financial analysis. In the conclusion I propose recommendations that should lead to improve the current situation.
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5

Novosadová, Martina. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205669.

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The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.
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Kotolan, Jaroslav. "Marketingový plán pro expanzi společnosti Torrsen Sports s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254275.

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The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.
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Svojanovská, Iveta. "Analýza firmy vybranými metodami." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223697.

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This Diploma Thesis deals with an analysis of the company made by selected methods. External environment of the company is analysed using PESTLE analysis and Porter’s five-factor model. The internal environment is analysed by means of Kralicek Quick test and Fundamental analysis. SWOT analysis represents opportunities and threats of the external environment with the strengths and weaknesses of the company. The proposal of betterment of the company’s economic management is designed on the basis of the SWOT matrix.
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8

Špírek, Martin. "Využití metod Competitive Intelligence v rodinném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124713.

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This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.
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9

Nedvědová, Jana. "Podnikatelský plán pro založení rodinného penzionu v obci Tři Studně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402077.

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This Master's thesis deals with the processing of a business plan for establishing a family guesthouse in Vysočina region in the village Tři Studně. The theoretical basis of the thesis includes development and growth of the company, company strategy, external and internal environment analysis, customer analysis and SWOT analysis. The practical part analyzes the current situation, the description of the pension and its surroundings. The design part calculates the cost of the project, predicts sales and average cost of accommodation.
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10

Sedláček, Michal. "Podnikatelský záměr - výstavba provozní budovy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319212.

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The diploma thesis focuses on the creation of a business plan in the field of construction of an operational building, which is used for renting free space, for storage and for setting up a locksmith and metalworking workshop. The thesis contains a theoretical description of the business plan and the necessary analyzes. The practical part focuses on the business plan itself consisting of the construction of a new building and the transfer of existing locksmiths' production into their own business premises and the extension of the offered services of metalworking. In conclusion, the business plan is assessed, considering its feasibility under realistic conditions and determining the point of reversal in the implementation of the business plan.
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Šafařík, Martin. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222921.

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The Master's thesis theme is „Entrepreneurial Intention of Business Development“. The main aim of the thesis is to carry out a complex analysis of the problem of current situation in a company AUTOSHOP PAULUS, spol. s r.o. and its environment. Furthermore, based on results of the analysis and on the analysed state of the company, the thesis aims to draft measures leading to development of the company or to strenghtening of its position on the market and to raising its sales. The analysis of the company was based on: analysis of general and field environment, analysis of internal effects, financial analysis and SWOT analysis.
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Krejčí, Petr. "Rozvoj obchodních aktivit podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224640.

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The aim of this master's thesis is the business development of company. The thesis includes a detailed analysis of internal and external business environment, which is summarized in the SWOT analysis. Based on the analysis are proposed recommendations aimed at improving the current marketing mix and eliminate the weaknesses of the company. Making the proposed changes would increase sales and reduce business risk.
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13

Vilímek, Martin. "Strategická analýza společnosti AGOS Stavební, a.s. Pelhřimov." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201687.

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This Master´s thesis deals apply strategic analysis on construction company AGOS stavební a.s. Pelhřimov. Thesis goal is to evaluate the situation of the chosen company within the business environment in which is the business located. Fundamental of thesis is applying PESTLE analysis, Map of competitive groups, Porter five forces analysis, Analysis of internal resources and key success factors, SWOT analysis and evaluation of whole situation.
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14

Kučera, Tomáš. "Spokojenost zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399944.

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The diploma thesis focuses on customers satisfaction in chosen company. Based on results of sectorial analyses there were made up proposals there in order to increase satisfaction of customers. First part of the thesis describes theoretical data. Next part analyses current situation of the company via internal and external background. With the help of questionnairy survey actual aspect of customer's satisfaction was analyzed as well. After data aggregation from the questionnaire acquired information will be evaluated and consequently there will be created particular proposals there in order to increase satisfaction of customers.
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15

Ondroušek, David. "Hodnocení ekonomické situace zvolené soukromoprávní korporace pomocí vybraných metod a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-383560.

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This diploma thesis deals with the evaluation of the economic situation of the company REX s.r.o., using selected analytical methods which analyze the internal and external influences, evaluate the overall situation of the company. These methods are supported by a financial analysis that will give you an overview of the financial situation. Based on the results, proposals are made to improve the state of the company.
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16

Prokschová, Annette. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417402.

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The master´s thesis deals with the evaluation of the economic situation of the company Textilní zkušební ústav, s.p. in between 2014-2018, proposals and recommendations for its improvement. The theoretical part of the thesis explains the basic concepts and methods used in the practical part. In the analytical part, the company is introduced and individual analyzes are performed. In the last part, measures are proposed to improve the identified condition.
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17

Náplavová, Anna. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357006.

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Diplomová práce se zaměřuje na komplexní analýzu vybraného podniku NAVZAS s.r.o. Pomocí stanovených analytických metod zkoumajících interní a externí prostředí podniku je zhodnocena celková situace podniku. Současná finanční situace podniku je zhodnocena pomocí Kralickova Quick testu. Na základě provedených analýz jsou v závěru uvedeny návrhy na zlepšení stávající situace firmy na trhu.
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18

Sádovská, Kateřina. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod a návrhy na zlepšení zjištěného stavu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241170.

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The Masters thesis is focused on analysis of the selected company PKS okna a.s. The overal situation of the company is assessed, based on examination of its external and internal environments. Its financial situation is evaluated using Kralicek Quick test. The conclusion is that there are suggestions of improving the current situation.
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19

Červenková, Veronika. "Rozvoj obchodních aktivit společnosti R.C.P.R. Reality, s. r. o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319478.

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The thesis focuses on the development of business activities of the company R.C.P.R. Reality. The theoretical basis of the work include a general intruduction of the topic, defining the main concepts, methods and tools used within the business. The practical part contains a presentation of the company, analyzing the current situation and submit their own design solutions to improve it. The aim is propose a final concept and business strategy, leading to the development of the company and consolidate its position in the market.
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20

Bocková, Kateřina. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417403.

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The diploma thesis is focused on the analysis of a chosen company POL, a.s., which operates in the printing industry.. The overall company´s situation is evaluated thanks to the chosen analytical methods which investigate inner and outer company´s surroundings. The suggestions and recommendations leading to the improvement of the observed situation are formulated on the basis of the analyses
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Svobodová, Michaela. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417401.

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The object of this master´s thesis is to analyse economic situation in the chosen company, which is providing technologies for energetic and automation. The external and internal structure is gradually analyzed. The result of the thesis is the identification of suggestions and recommendations for improvement of the state.
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22

Hudáková, Markéta. "Expanze služby "Ideální nájemce" na nové lokální trhy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319430.

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Masters’ thesis suggests the optimal measures for the expansion of the service called “Ideální nájemce” to the new local market, concretely to Prague. In the theoretical part the crucial theoretical know-how is characterized. Knowledge described in the theoretical part was essential for the problem analysis and the proposal part. Business plan and its parts are defined together with the recommendations on how to proceed with the expansion. Furthermore it contains the analysis of the inner and outer space of the firm, which are PEST analysis, Porter‘s model of competitive environment, marketing mix and SWOT analysis. In the problem analysis the present trends and current firm’s position on the market are described, together with the analysis of the new market. Proposal part is based on the previous findings which were used to specify the concrete suggestions on how to achieve the defined objective, which is the expansion to the Prague’s market.
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Tříletá, Jaroslava. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402014.

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The subject of this diploma thesis is the analysis of the economic situation of the business entity ITMS plast s.r.o., which deals with the production and distribution plastics products. The selected methods evaluate external and internal environment as well as the financial situation of company. The result of the thesis is the identification of recommendations and suggestions for improvement economic situation of the company.
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24

Hůrková, Iva. "Strategická analýza zdravotnického zařízení: Centrum zdravotní péče Jirny." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72192.

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The thesis contains a strategic analysis of company Centrum zdravotní péče Jirny. The work analyzes the internal enviroment and external enviroment, the knowledge obtained on the basis of recommaendations are made for possible improvement and selection of appropriate strategies.
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Teplá, Kristýna. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225274.

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This Master thesis is focused on analysis of selected business entity. The overall situation of the company was assessed based on an examination of the external (macroeconomic and microeconomic) and internal environment using different methods of analysis and some proposals for improvement were suggested.
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Lucký, Jakub. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-357009.

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Cílem diplomové práce je analýza podnikatelského subjektu Moravia IT s.r.o., která se zabývá především lokalizací softwaru, testováním a příbuzné inženýrské činnosti. Pro zhodnocení společnosti jsou vybrány externí a interní analýzy podniku. V poslední části diplomové práce jsou uvedeny návrhy pro zlepšení současného stavu.
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Palacká, Naďa. "Hodnocení výkonnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223710.

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This thesis deals with the performance measurement of REMAK, a.s. In the theoretical section are explained performance related concepts, there are descriptions of individual systems for performance measurement and analysis used in the desription of the current state of company. The following part focuses on the description of the analyzed company and a description of the current situation using individual analyzes and model START PLUS. Next part is own suggestions for solutions and benefits of the proposals.
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Matlas, Michal. "Spokojenost zákazníků s nabízenými službami a produkty vybrané společnosti a návrhy na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377389.

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This diploma thesis deals with the issue of customer's satisfaction with the offered services and products of Lakeview café. The thesis is divided into three main parts. The first one describes basic concepts related to the topic. The following analytical part of the thesis will deal with the current situation in the company from customer's point of view, based on the data collected from the questionnaire survey. In the third phase, suggestions and recommendations are presented to increase the satisfaction of visitors of the café in the area of the offered products and services.
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Herman, Alexander. "Analýza vybraného podnikatelského subjektu pomocí vybraných metod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317052.

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The object of this diploma thesis is the analysis of the business entity Turck, s.r.o., which operates in the field of industrial automation. Selected analytical methods evaluate the external and internal environment of the company and its financial stability. The last part of this diploma thesis provides suggestions for improvements.
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Pelcová, Veronika. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223340.

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This master’s thesis deals with evaluating the financial situation of a company Speleoart,s.r.o. between 2006 and 2010. The aim of the thesis is to analyze recent situation of the company and to bring suggestions to improve its situation. The first part of this work is dedicated to theoretical knowledge, where I will explain the basic terms and methods of financial analyzis. In the second part there will be a detailed information about the company, characterization of its situation, analyzis of the external and internal surroundings and the financial analyzis. The third part will be based on results from the second part and will include the suggested change, which should lead to the improvement of the financial situation of the company.
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Pospíšilová, Jana. "Hodnocení finančního zdraví vybraného podniku a návrhy na jeho zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224520.

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The master’s thesis is focused on evaluation of financial health of BMT Medical Technology s.r.o. by analyzing the internal and external environment and financial analysis. The financial analysis will be done through analysis of system indicators, differential indicators, status indicators and financial ratios. For problematic areas that arise from individual analyzes, will be further proposed possible solutions to improve the financial situation of the company.
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Černá, Petra. "Hodnocení ekonomické situace zvolené korporace a návrh na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402145.

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The object of this master´s thesis is to analyse economic situation in the company Lékárna s. r. o. by used methods. The external and internal structure is gradually analyzed. Furter, Kralick´s Quick Test is performed. The result of the thesis is the identification of suggestions and recommendations for improvement of the state.
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Kristianová, Barbora. "Využití metod Competitive Intelligence pro malé a střední podniky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162506.

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The presented thesis deals with the possibilities of using techniques of Competitive Intelligence (hereafter CI) for small and medium companies. Its aim is mainly to analyze the possibilities of CI method in case of a specific company in the field of small and medium enterprises. The first part provides comprehensive overview of theoretical information, which is necessary to identify the concept of CI. It begins with definitions of CI and then continues with more detailed description of the field. Next, characteristics of small and medium-sized enterprises are introduced, as well as the possible use of CI in these enterprises. Finally, various methods such as SLEPT analysis, Porter's five forces model, SWOT analysis, and others are described in detail. The practical part of the work deals not only with description of a particular company in the field of building design and architecture, but also with crucial part of the thesis, exploration of external background of the company using these analytical methods and proposal of the proper use of information resources according to needs of the company. The last chapter deals with a suitable method of application of CI in the field of architecture and construction, providing summarized suggestions for the specific company as well as for the sphere of business in general.
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Nárožná, Adriana. "Konkurenceschopnost společnosti FedEx na českém expresním trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224618.

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Diploma Thesis called “ Competitiveness of FedEx on Czech Express Market” deals with FedEx precautions for the company competitiveness improvement. The precautions were designed after internal and external analyses of the company, followed by SWOT analysis which is the base for the precautions for the company competitiveness increase.
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Ráčil, Vojtěch. "Zhodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442999.

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This diploma thesis deals with assessing the financial situation of a selected company. Based on the theoretical background, an analysis of the current situation will be conducted while using tools of financial and strategic analyses. The analysis of the current situation will be based on data for the period from 2015 to 2019. The results of the analysis are used to develop proposals to improve the company's financial situation.
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Segeďová, Eva. "Zhodnocení finanční situace podniku a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224515.

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This diploma thesis deals with evaluation of financial situation of the company Antreg, a. s. between the years 2007 and 2012 and formulates suggestions for its improvement. First part of the work explains basic theoretical principles of financial and strategic analysis that will be used to elaborate the practical part. Second part of the work involves analysis of current conditions of selected company. This analysis is the basis for drafting of the third part which contains proposals and recommendations to improve current financial and business situation of the company.
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37

Harašta, Lukáš. "Zhodnocení finanční situace podniku a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377986.

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This diploma thesis focuses on the evaluation of the financial situation of Auto Slavíček s.r.o. for the period 2010-2016, and to formulate proposals for improvement. The thesis analyses the current economic situation of the company. The resulting values are compared with selected competing companies. The diploma thesis is divided into four chapters. The first chapter deals with the objectives of the work and the methodology of the solution. The second chapter analyses methods and procedures of financial and strategic analysis. The third chapter reviews the financial situation of the company. The last chapter presents your own suggestions for improvement.
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38

Juráková, Hana. "Marketingový plán pro letoun L410 NG společnosti Aircraft Industries, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224318.

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This master´s thesis deals with compiling a marketing plan for L 410 NG aircraft, manufactured by Aircraft Industries a.s.. The first part includes general theoretical knowledge, focusing on the process of formulating a plan by analyzing the external environment SLEPTE , Porter's five forces model, SWOT analysis and marketing mix 5P. In the second analytical part, the fundamental theory is applied to the company. On the basis of the results achieved, the individuals steps of a new marketing plan, including costs and time schedule are formulated in the final part of the thesis.
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39

Sauerová, Denisa. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241526.

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The master´s thesis deals with the assessment of the financial situation of the selected company in the period 2010–2014. The aim of the work is to gain a comprehensive overview of the financial situation of the company by using selected methods of strategic and financial analysis and based on the results of analyzes to recommend measures which should help to improve the situation and strengthen the financial stability of a company.
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40

Smýkalová, Barbora. "Zhodnocení finanční situace podniku a návrhy na zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224514.

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This master’s thesis evaluates the financial situation of the company MITAS a. s. between the years 2007–2012 and the formulation of proposals for its improvement. At first are summarizes the theoretical knowledge of strategic and financial analysis that will be used to develop in the practical part. In the next part are captured the basic information about the company and analyzes the current status of the selected company. Analysis of the company is then used in the last part for the creation of proposals and measures to improve the current financial situation.
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41

Sedláčková, Michaela. "Hodnocení ekonomické situace zvolené soukromoprávní korporace pomocí vybraných metod a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-383543.

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The object of this master´s thesis is to analyse economic situation in the company Agroroservis s.r.o. by used methods. External and internal structure of the company as well as the financial situation is judged gradually. The last part of the master´s thesis is decided suggestion, which can help to improve actual conditions.
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42

Hrnčíř, Filip. "Analýza konkurenčního prostředí společnosti Intelsol s. r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359081.

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This master thesis is focused on analysis of competitive environment of the company Intelsol s.r.o. The goal was to compare companys competition and determining companys competetive advantage. The theoretical part deals with the basic terminology such as competetive environment, SWOT analysis, and Porters five forces framework. The rest of the chapters in theoretical part are dedicated to market segmentation, marketing communication, customer acquisition and customer service. The practical part is describes the company and its major competitors on domestic market. It is internal and external analysis. Further there is introduction of main competetiors and their comparison using the SWOT analysis and Porters five forces framwork. The last part deals with customer service and competetive advantage. It also contains recommendations regarding managing and improving the company, which Intelsol may find useful in its further corporate life.
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43

Bonomová, Nella. "Podnikatelský záměr - založení prodejny s módním zbožím." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377443.

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The diploma thesis deals with the creation of a business plan for the establishment of a shop with trendy clothing and accessories Shopaholic Fashion in Brno-Bystrc in Kamechách is part of the internet shop. The thesis consists of theoretical knowledge, analytical bases of the internal and external environment, and part of the marketing research is the discovery of buying preferences. Based on this knowledge, the design part of the diploma thesis, including economic evaluation, is created.
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44

Polášková, Viktorie. "Hodnocení ekonomické situace zvolené korporace a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402147.

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The diploma thesis is focused on the analysis of a chosen company that deals with waste treatment and how to use it further. The overall company´s situation is evaluated thanks to the chosen analytical methods which investigate inner and outer company´s surroundings. The suggestions and recommendations leading to the improvement of the observed situation are formulated on the basis of the analyses.
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45

Divoká, Eliška. "Hodnocení výkonnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223845.

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This master´s thesis deals with Invia.cz, a.s. performance analysis. First part of the thesis contains basic theoretical knowledge, regarding methods of company performance measurement. Next part is focused on description of the studied company and then performance assessment of the chosen company using START Model based on EFQM Excellence Model is elaborated. Proposals for improvement of the current situation are suggested in the last chapter.
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46

Nečasová, Silvie. "Zřízení střelnice." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224957.

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This thesis considers the proposed business plan – establishment of the shooting range, which outlines the present difficult conditions which exist in the society. Thesis is conceived as a project for investor with sufficient funding for implementation. It is derived from a complex analyses of the external and internal factors, changes and estimates of internal performance parameters aligned to the agreed strategic design. The aim is to produce a essential document which sets out a clear statement of the future direction of the business and its desired position including the identification of the resources required to achieve that goal.
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47

Buďová, Iveta. "Analýza strategie konkurenceschopnosti vybrané organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-202055.

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The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.
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48

Kučerovský, Radek. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224189.

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This thesis evaluates the financial situation of Pekárna Crocus, Ltd. between the years 2006 - 2011. The aim of this work is to evaluate the current financial position of the company and to draft proposals for its improvement. The first part will summarize all the theoretical knowledge, on the basis of which the practical part will be created. The second part consists of information relating to the company. In the third part of the work a financial analysis will be done and finally the proposals and measures to improve the current financial situation will be presented.
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49

Bortlová, Hana. "Vstup na nový trh a analýza potencionálních rizik pro firmu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-233052.

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50

Pandulová, Petra. "Hodnocení finanční výkonnosti cestovní kanceláře prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377989.

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The Master’s thesis deals with the financial performance ratings of the selected travel agency during the years 2012 – 2016 with using benchmarking and financial analysis. The first part of thesis focuses on description of basic terms and methodological procedures, which are used for company performance evaluation. In the second part of thesis, these findings are practically applied and are made analysis of the current situation of the company and its closest competitions. Based on information from the analysis are presented the proposals, which improve a financial position company.
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