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Dissertations / Theses on the topic 'Porterův rámec pěti sil'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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1

Bortlová, Hana. "Vstup na nový trh a analýza potencionálních rizik pro firmu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-233052.

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Vojáčková, Alena Bc. "Strategická analýza společnosti FABORY ? CZ, s. r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2517.

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Cílem práce je představit metody a nástroje používané při provádění strategické analýzy podnikatelského subjektu a tyto nástroje dále aplikovat na společnost FABORY ? CZ, s. r. o. V textu se objeví informace o následujících oblastech: analýza makrookolí společnosti (PEST a 4C analýza), analýza odvětví, analýza konkurenčního prostředí (Porterův model pěti sil), interní analýza firmy, SWOT analýza a další metody. V závěru textu jsou prezentovány konkrétní návrhy, které by měly zkoumané společnosti zajistit další růst a rozvoj.
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3

Dostál, Václav. "Konkurenceschopnost podniku a faktory její udržitelnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3239.

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Tato práce se zaměřuje na téma konkurenceschopnosti. Jejím hlavním cílem je podrobit zkoumání strategické konkurenční chování firem a dále identifikovat a analyzovat faktory ovlivňující jejich konkurenceschopnost. V první části práce jsou představeny teoretické přístupy a analytické nástroje sloužící k mapování systémového okolí a konkurence firmy. V kontextu konkurence jsou zkoumány především inovace a strategická partnerství. Ve druhé části jsou tyto teoretické přístupy aplikovány na firmu Medtronic, za účelem zhodnocení firmy z hlediska jejího strategického konkurenčního chování a doporučení dalšího vývoje. Na základě této aplikace je poté zhodnocena využitelnost teoretických modelů v praxi.
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Zoubková, Hana. "Strategická analýza firmy ZAK Praha." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1523.

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Cílem práce je provedení strategické analýzy živnostenského podnikání fyzické osoby. Aplikací teoretického aparátu se odhalují příležitosti a hrozby vyplývající pro analyzovanou firmu z jejího okolí a také silné a slabé stránky firmy samotné. Syntéza nejvýznamnějších poznatků formou SWOT analýzy je pak východiskem pro strategická doporučení firmě.
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5

Pekárek, Radek. "Podpora manažerského rozhodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318280.

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This diploma thesis is focused on creation of reports, which will enable managers access to information. Thanks to this information managers will have basis for decision making. Not only managers, but also company management will have access to this reports, company management will be able to control managers. The first chapter describes methods, which are, used in next chapter for analyses the company. The last chapter contains draft of creation for all reports and evaluation of benefits.
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6

Tillmannová, Zuzana. "Konkurenceschopnost a faktory její dlouhodobé udržitelnosti v globální ekonomice se zaměřením na společnost Dell." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-786.

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Diplomová práce se zabývá identifikací a analýzou faktorů, které významně ovlivňují strategické chování firem a míru jejich konkurenceschopnosti. Konkrétně toto činí ve třech perspektivách, kterými jsou odvětví, zdroje a kapacity firmy a perspektiva institucí, kultury a etiky. Ve své aplikační části se zaměřuje na společnost Dell. Pro analýzu faktorů konkurenceschopnosti této firmy jsou použity modely, metody a teoretická východiska popsaná v teoretické části. Samostatná kapitola je také věnována strategickým partnerstvím, které dnes tvoří významnou součást konkurenčního boje.
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Kubátová, Petra. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17750.

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The work's target is to make a strategic analysis of the past development and current strategic position of the company and to formulate its conclusion. The work concentrates on creating of the analysis of external surroundings and internal sources of the company and its development in the course of time, on discovering of strengths and weaknesses of the company, and opportunities and threats of surroundings. The conclusion consists in evaluation of achieving company's goal and suggestion of strategy for future development of the company.
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Štrudl, Jiří. "Strategická analýza vybraného subjektu." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260187.

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The thesis "Strategic analysis of the selected company" follows up comparison of the theoretical evidence and recommendations of solutions in the enterprise. The aim is to assess the strategic focus of the company AL Invest Břidličná, Inc., a division of Tapa Tabor, and the suggestion of changes to the current strategy. The work is divided into two parts, the theoretical and the practical. The theoretical part presents the literary references relating to the issue. There are recounted, for example, the theoretical knowledge of strategic management, strategic analysis, internal and external environment of the company and starting appropriate choice of strategy. In the practical part is briefly described the history of the company, its business activity, personnel policy, technological development, relationship to the environment, research and development and strategic direction of the company. There is also a stakeholder analysis of enterprise and analysis of internal and external environment. There are certain recommendations and suggestions coming from the theoretical knowledge and practical experience.
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9

Benda, Tomáš. "Zhodnocení strategie podniku Vodafone Czech Republic a. s." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-522.

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Předmětem práce je deskripce společnosti Vodafone Czech Republic a. s. a činností, jimiž se zabývá, a provedení strategické analýzy podniku za použití osvědčených analytických modelů se syntézou v rámci SWOT analýzy odhalující strategicky nejvýznamnější faktory působící uvnitř i vně společnosti. Završením práce jsou pak návrhy strategických typů vhodných pro aplikaci na základě doporučení vyplývajících z teoretických přístupů i manažerské praxe.
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10

Součková, Irena. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16516.

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The aim of this thesis with the topic "Strategic analysis" is to elaborate the strategic analysis of the První zemědělská, a.s. Tuněchody company,i.e. to analyse the external and internal environment, to identify strengths, weaknesses, opportunities and threats and last but not least to conceive strategic recommendations. The thesis is divided into two main parts, the theoretical part and the application part.
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11

Dujavová, Beáta. "Zavedení, řízení a vyhodnocení procesního managementu v logistické firmě." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260710.

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The diploma thesis deals with the topic of process management. The goal of the thesis is to identify the processes in given firm using the graphic process map. Process mapping is performed through several methods -participation in mapping processes, observation and one-to-one interviews. The practical part of the thesis contains situation analysis. PEST analysis is used to describe the macro environment, defining the political, economical, social and technological environment in the Czech Republic. In terms of analysis of business area, the thesis deals with parcel logistics and e-commerce. In order to analyse the competition, the Porter´s five forces analysis is applied. The analytical part also contains the SWOT analysis. In the end of the thesis, the business process improvements are suggested by the author based on the conclusions of performed analyses.
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Vokřínková, Martina. "Analýza strategických rozhodnutí rozvojového charakteru a posouzení jejich vlivu na prosperitu podniku Znovín Znojmo, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3316.

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Diplomová práce je zaměřena na zhodnocení strategických rozhodnutí podniku Znovín Znojmo, a.s. Zabývá se strategickou analýzou, využívá tedy metody interní a externí analýzy, z analýzy SWOT vychází doporučení pro podnik. V práci jsou také analyzována strategická rozhodnutí posledních let.
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13

Buďová, Iveta. "Analýza strategie konkurenceschopnosti vybrané organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-202055.

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The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.
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14

Škardová, Pavla. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203793.

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The aim of this diploma thesis is to carry out external and internal analysis of the firm according to selected analytic methods mentioned below. The fractional aim of this thesis is to find out what the preferences of customers are like in present times, when, in order with the needs of the firm, and concurrently with respect to the main aim of this diploma thesis, the research question was defined. On the basis of results of the questionnaire survey, I am able to answer this question. The diploma thesis is divided into two parts, theoretical-methodological part and application part. The theoretical-methodological part is dedicated to the basic concepts of strategic management, and it also represents characteristics of selected methods of strategic analysis and questionnaire survey. In the application part, there are applied theoretical findings, and there is also represented the analysis of external and internal surrounding of the firm. From the analyzes of external surrounding, there were used PEST, the method 4C, analysis of the sector and competitive environment, questionnaire survey and value curve. In order to research the internal environment of the firm, there was used the analysis of internal sources. Results of particular analyzes were summarized in the SWOT analysis, which serves as a background for particular strategic recommendations of the firm. On the basis of the results of the questionnaire survey and value curve, there was established recommendation what direction the optics should take, and how the company should improve the sales of products and services. Other applied methods were the interview and the analysis of documents. Further off, there were applied mathematic-statistic methods, most of all absolute and relative frequency, cross analyzes, median. All collected information and results of the survey were used for processing of the theme of this diploma thesis. I do not have many comments after evaluation of results of the survey and SWOT analysis. But I would still suggest several minor adjustments or changes. Particular recommendation and suggestion of possible changes may contribute to the successful achievement of targets established by the firm, so it would be possible to keep steady clientele, which could be eventually extended. Outputs of the analysis and final recommendation are fully applicable during decision-making carried by the optics management.
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Návarová, Ivana Bc. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1152.

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Nejdříve teoreticky popisuji proces strategického managementu a jednotlivé interní a externí strategické analýzy. Ve druhé části této práce popisuji podnik, kde spracovávám diplomovou práci. V poslední části aplikuji teoretické poznatky přímo na podnik JIP Papírny Větřní, a.s. . Z výsledku těchto základních analýz navrhuji konkrétní strategii a porovnávám ji se současnou strategií podniku. V závěru své práce se pokusím celkově zhodnotit postavení podniku na trhu a nově zvolenou strategii podniku.
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16

Křemen, Josef. "Podnikatelský plán." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-257857.

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This thesis evaluates investments based on a business plan. The business plan is developed for the company Agrospol, spol. s r. o. Vračkovice, which intends to expand its product portfolio through the saw-mill site. The company is engaged in agricultural production and operation of the saw would be for her only an ancillary activity to streamline especially human and material resources of the company. Specific business plan is compiled based on the structure defined in the theoretical part. It contains basic information about the company, organizational structure, product performance, analysis of internal analysis and macro micro surrounding, based on which the SWOT matrix and determined strategy. Thereinafter it describes the marketing activities. Another part of the business plan is focused on information about technology, implementation and risks. The intended investment costs, variable and fixed costs and estimated projected cash flows from the investment are known. In conclusion, the investment is evaluated by selected static and dynamic indicators for evaluating investments.
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17

Nagy, Jan. "Konkurenční strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223192.

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In this Diploma Thesis I am trying to formulate the competitive strategy which was missing in the company up to now and which could help to compete more effectively and so strengthen its market position.
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Šesták, Zbyněk. "Marketingová strategie vyvíjeného přípravku na detekci polutantů." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-191559.

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The main objective of this thesis is to develop marketing strategy for pollutant detector in the development. The first part of the thesis focuses on the environmental issues, pollutant measuring technologies and on bioluminescence bacteria which are used in the detector. The detector is designed for companies which get in touch with selected dangerous elements (mercury, cadmium, lead, BTEX and PCBs) within their business activities. That is why the next part is about B2B specifics as companies are targeted customers. Various marketing theories are applied to set marketing strategy. It starts with situation analysis which involves PEST analysis, Porter's five forces analysis and SWOT analysis. Based on analyzed information and responses given in online questionnaire the perspective markets are identified, positioning set up, and product, price, distribution and communication policy specified.
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Vítková, Karolína. "Návrh strategie expanze na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414499.

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The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed solutions which includes a financial plan as well.
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Svobodová, Martina. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74792.

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This thesis is focused on processing business plan new company called 3energy.cz. The theoretical part includes basic concepts relating to business, its legal form, then there is the business plan described in terms of structure, form and content. The practical section contains a description and analysis of specific enterprise with a particular focus on the competition, neighborhood of company and marketing. The following part is the financial plan of 3energy.cz based on the initial investment, the anticipated revenues and expenses of the company. Based on these data, the forecast financial statements is prepared on a time horizon of five years. This part ends with an analysis of risks that may arise during real business.
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21

Hrnčíř, Filip. "Analýza konkurenčního prostředí společnosti Intelsol s. r. o." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359081.

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This master thesis is focused on analysis of competitive environment of the company Intelsol s.r.o. The goal was to compare companys competition and determining companys competetive advantage. The theoretical part deals with the basic terminology such as competetive environment, SWOT analysis, and Porters five forces framework. The rest of the chapters in theoretical part are dedicated to market segmentation, marketing communication, customer acquisition and customer service. The practical part is describes the company and its major competitors on domestic market. It is internal and external analysis. Further there is introduction of main competetiors and their comparison using the SWOT analysis and Porters five forces framwork. The last part deals with customer service and competetive advantage. It also contains recommendations regarding managing and improving the company, which Intelsol may find useful in its further corporate life.
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Zavoralová, Eva. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223380.

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The master´s thesis is focused on the analysis of real estate company M&M reality holding, a.s.. The mapping of the analysis focuses on the professional environment using the PEST analysis, Porter's five forces analysis, SWOT analysis and financial analysis. In the conclusion I propose recommendations that should lead to improve the current situation.
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Nguyen, Viet Hung. "Expanze podniku na zahraniční trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399372.

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This diploma thesis is focused on formulation of a business plan for development of the company Jonckers Translation & Engineering, Ltd., which intends to open a new branch office in Ecuador. In this thesis the business proposal approach is applied. To accomplish the analytical part methods of external and internal environment analysis were used. The proposal is focused on formulation of a business plan.
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Nedvědová, Jana. "Podnikatelský plán pro založení rodinného penzionu v obci Tři Studně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402077.

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This Master's thesis deals with the processing of a business plan for establishing a family guesthouse in Vysočina region in the village Tři Studně. The theoretical basis of the thesis includes development and growth of the company, company strategy, external and internal environment analysis, customer analysis and SWOT analysis. The practical part analyzes the current situation, the description of the pension and its surroundings. The design part calculates the cost of the project, predicts sales and average cost of accommodation.
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Mikesková, Dana. "Založení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416781.

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The master‘s thesis is focused on the establishment of a small company, namely CrossFit gym, for which a business plan has been created. CrossFit gym will offer CrossFit lessons, individual trainings or only entrances with the possibility of using gym equipment. The solution is using Porter's five forces model, SLEPT analysis, SWOT analysis, market research using a questionnaire survey, 4P marketing mix and risk analysis. The main chapter of the thesis are Custom Proposals Solutions, where a detailed business plan is developed. The aim of this work is to create a proposal for establishing a small business.
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Šubrtová, Michaela. "Revize integrovaného systému řízení s ohledem na metody risk managementu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2016. http://www.nusl.cz/ntk/nusl-241244.

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The subject of my thesis is to undertake a comprehensive analysis of the current status of the company. In the thesis the economic and risk analysis. For economic analysis is used SWOT analysis, Porter's five forces and PEST analysis. From risk analysis, I selected a fault tree analysis FTA and trouble-free assessment of human activities HRA. FTA is used to identify the possible causes of risk and calculate the probability that an unfavorable risk occurs. HRA analysis is used to evaluate the effects of human error on the system. Based on these analyzes identified shortcomings and to suggest effective improvements for the company.
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Rozinková, Kamila. "Podnikatelský plán - založení bistra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416870.

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This diploma thesis deals with the establishment of a business entity, and at the same time provides an insight and methodology of the process of compiling a business plan and its application in everyday practice. At the very beginning of the work are characterized individual terms from the business environment and literature background. The following part of the diploma thesis focuses on the analysis of the business environment in which the newly established entity will do business. In the very conclusion, on the basis of analyses and findings, individual proposals and recommendations are set for how to compile a business plan.
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Špírek, Martin. "Využití metod Competitive Intelligence v rodinném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124713.

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This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.
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Svobodová, Lenka. "Strategická analýza odvětví zpracování vína z hroznů v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198210.

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The aim of the thesis is to analyze Czech republic's wine industry environment. Models used in the thesis are typical for strategic analysis and examine both macro and micro view of the examined entreprises. Firstly the PESTLE analysis will be conducted, describing political, economical, social, technological, legal and ecological aspects relevant to the industry within the Czech republic. Secondly I focus on the particular characteristics of the analyzed sector in terms of product differentiation, market size, competition, distribution channels and expected future trends. This characteristic also covers the financial sector analysis as well as value and bankruptcy models. Third section covers Porter five forces analysis and defines impact of new competitors, customers, suppliers, substitutes as well as existing competition. Last section consist of the SWOT analysis of identified market leader. It describes his strengths and weaknesses, and based on previous analyzes formulates opportunities and threats for the industry in which he is located.
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Tomek, Tomáš. "Strategická analýza společnosti Škoda Transportation, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203841.

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The aim of this thesis is to perform a strategic analysis of the company Škoda Transportation, a.s. Strategic analysis will be carried out for the period 2010 - 2014 and the obtained results will be compared with the competition and the industry. The thesis is divided into four parts: introduction, theoretical part, analytical part and summary. The reasons, why the topic has been chosen and basic information about the problem, are mentioned in the introduction. Theoretical part contains methods and techniques which are then used in the analytical part. The last part summarizes results obtained in the analytical part.
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Majchráková, Denisa. "Analýza vybrané firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223126.

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The aim of this thesis is to undertake a comprehensive analysis of the company. In thesis is used in the analysis PEST Porter’s five forces model, SWOT analysis and fundamental analysis. Based on this analysis were identified shortcomings and proposed improvements. The main problems arising from the resulting analysis is a high percentage of the cost of goods sold, poor payment behavior of customers, through which the company is forced to proceed to bank loans and. It is therefore necessary to eliminate these problems that the company achieves higher margins and higher profit.
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32

Weiterová, Klára. "Studie udržitelného rozvoje podnikání ve službách." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223382.

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For my thesis I have chosen the analysis of the current state of the company called „Stavební doprava a mechanizace, Praha a. s.” in the area of the economic growth and human resources and its impacts for the customers. The theoretical part of the thesis is focused on the latest knowledge in this issue, present trends and the explanation of the basic perception. In the practical part of the thesis there is shown the evaluation of the current state of the company and are included suggestions for maintaining the long-term development of the company.
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33

Červenková, Veronika. "Rozvoj obchodních aktivit společnosti R.C.P.R. Reality, s. r. o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319478.

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The thesis focuses on the development of business activities of the company R.C.P.R. Reality. The theoretical basis of the work include a general intruduction of the topic, defining the main concepts, methods and tools used within the business. The practical part contains a presentation of the company, analyzing the current situation and submit their own design solutions to improve it. The aim is propose a final concept and business strategy, leading to the development of the company and consolidate its position in the market.
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34

Matoušek, Jan. "Hodnocení výkonnosti podniku s využitím EFQM Excelence Model." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377974.

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The master thesis deals with performance evaluation of business corporation PBS POWER EQUIPMENT, s.r.o. This performance evaluation is done through START Model, based on the EFQM Model Excellence. The theoretical part is focused on the description of selected methods of performance evaluation of the company with an emphasis on EFQM Model Excellence. In the practical part PBS POWER EQUIPMENT, s.r.o. is introduced, it's economic activity is presented and on the basis of Model START performance evaluation is made. At the end, series of recommendations to improve the performance of the analyzed company is presented.
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35

Hrnčířová, Barbora. "Expanze společnosti ZKL, a.s. na maďarský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399365.

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The main aim of this thesis is to formulate the strategy of entry of ZKL, a. s. to the Hungarian market. The theoretical part summarizes the latest findings from the literature in the area of strategic analysis and expansion of the company to the foreign market. The practical part of the thesis is focused on the introduction of ZKL, a. s. and presents the results of strategic and financial analysis. In the last part a strategy of entry of ZKL, a. s. to the Hungarian market is formulated.
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36

Hniličková, Kristýna. "Strategický rozvoj společnosti VKS Pohledští Dvořáci a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162241.

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Presented diploma thesis deals with the strategic development of the company VKS Pohledští Dvořáci a.s. The thesis contains a list of current activities of the company and suggests opportunities for further development. To reach this objective various internal and external analysis are used, namely PEST analysis, Porter's five forces model, the Value chain and SWOT analysis. To explore the possibilities for future development of the company, two growth strategies are applied -- Porter's Generic Strategies and Ansoff Growth Matrix. There was a survey done which purpose was to monitor customer satisfaction with the products and services provided by the company and to suggest improvements in the company marketing. The conclusion summarizes the most important findings and proposes recommendations on the future expansion of the company.
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Marko, Martin. "Marketingová situační analýza trhu pohostinství v Jindřichově Hradci." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-166020.

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The theoretical part of this thesis describes methods used for Marketing situational analysis of the hospitality market in Jindřichův Hradec. Hospitality market is focused on beer consuption. For this purpose are selected and described only appropriate analysis. The practical part describes the market relations by primary and secondary informations. Based on the practical and theoretical knowledge there are recommendations for market new entering subjects.
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38

Doležalová, Kateřina. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201638.

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The theme of this thesis is "Strategic analysis of the company." The aim is to use theoretical knowledge about each step in the strategic analysis and apply them to chosen organization. The first part describes the basic steps of strategic analysis and selected methods used for internal and external analysis. In the practical part, they are applied to the selected method and a strategic analysis of the internal and external environment of the selected company. From the information that has been obtained from the individual analysis was compiled summary matrix SWOT analysis.
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39

Zelenka, Martin. "Marketing obchodní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205553.

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The aim of this thesis is to analyse the marketing activities of the company Eljet s.r.o. The theoretical part defines methods used for correct external environment analysis of a target market. This part also provides information on the marketing mix instruments and the types of competitive strategies. The practical part, which is based on the conclusions from the theoretical part, describes the current marketing activities of the Eljet company and its current position on the Czech market. Based on that, the goals and plans for future marketing promotion are established. Some of the conclusions of the analysis led to specific steps, which helped to improve the situation of the company. Proposals of new marketing activities have become the real future plans.
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Krejčí, Petr. "Rozvoj obchodních aktivit podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224640.

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The aim of this master's thesis is the business development of company. The thesis includes a detailed analysis of internal and external business environment, which is summarized in the SWOT analysis. Based on the analysis are proposed recommendations aimed at improving the current marketing mix and eliminate the weaknesses of the company. Making the proposed changes would increase sales and reduce business risk.
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41

Stražovská, Lenka. "Mezinárodní marketingová strategie vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443121.

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The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.
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42

Stejskalová, Markéta. "Analýza návštěvnosti Zoo Brno." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316862.

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The main aim of this diploma thesis is to analyse visitation of the zoological garden in Brno and to make recommendations which could result in higher values of visitation. The major causes of the fluctuation in visitation are found out and the econometric model is created. Due to this model, we can predict the future values of the reference indicator. In order to determine the interdependence between Zoo Brno attendance and the number of guests accommodated in the South Moravian Region, the econometrics model of South Moravia Region visitation was created too. Based on the analysis of external and internal environment, recommendations which could positively influence Zoo Brno attractiveness and number of its visitors are suggested. All used methods of analysis and creating model are presented in the theoretical part of this diploma thesis.
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Kučera, Tomáš. "Spokojenost zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399944.

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The diploma thesis focuses on customers satisfaction in chosen company. Based on results of sectorial analyses there were made up proposals there in order to increase satisfaction of customers. First part of the thesis describes theoretical data. Next part analyses current situation of the company via internal and external background. With the help of questionnairy survey actual aspect of customer's satisfaction was analyzed as well. After data aggregation from the questionnaire acquired information will be evaluated and consequently there will be created particular proposals there in order to increase satisfaction of customers.
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44

Pištěková, Klára. "Ekonomická analýza podniku TOS VARNSDORF a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191936.

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The main objective of this Diploma Thesis is to evaluate economic performance of the company TOS VARNSDORF a.s. during the period 2008 -- 2013. The theoretical section provides a general definition of the methods of economic analysis especially those used for strategic and financial analysis. The practical part includes a basic description of the company and application of methods introduced in theoretical section, notably the PEST analysis, Porter's five forces analysis, SWOT analysis, horizontal and vertical analysis of financial statements, ratio analysis including economic value added and prediction models.
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45

Mužík, Marek. "Ekonomická analýza společnosti GUMOTEX, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193641.

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The aim of this Master's Thesis is to carry out economic analysis of chosen company - GUMOTEX, a.s. within years 2008 - 2013. The Thesis is divided into four parts. The introduction provides basic information on the topic and defines the main objectives. The following theoretical and methodological part aims to describe the methods of economic analysis especially those used for strategic and financial analyses. The practical section starts with a short description of the chosen company followed by the appliance of the particular methods and instruments introduced in the theoretical part. In conclusion the results are summarized by using SWOT analysis and recommendations are made in order to ensure better economic performance of the company.
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Chladný, Jiří. "Podnikatelský plán na založení malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224741.

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The thesis is focused on creating a business plan for a new business offering services in the field of accounting. The theoretical part is followed by processing analysis the internal and external environment and creating the SWOT analysis. The core of the work is to create a business plan with its appurtenances.
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47

Novák, Roman. "Kritická analýza vstupu společnosti na německý trh a porovnání s analýzou expanze společnosti na polský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234409.

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Tato diplomová práce se věnuje kritické analýze vstupu společnosti Student Agency na německý trh a srovnání s analýzou vstupu téže společnosti na trh polský. V první části se práce zabývá teoretickými poznatky k jednotlivým metodám analýzy provedeným v praktické části této práce. Další část se poté zabývá samotnou společností Student Agency jako takovou, jejím vývojem a všemi službami, které poskytuje konečným zákazníkům. Praktická část poté analyzuje společnost pomocí několika různých marketingových metod, mezi které patří například Porterův model pěti sil nebo SWOT analýza. V závěru práce shrnuje autor analýzu vstupu na německý trh a zároveň je zde poskytnuto srovnání s analýzou vstupu společnosti na polský trh.
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48

Hlavničková, Irena. "Hodnocení finanční situace vybrané obchodní korporace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241575.

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The master´s thesis is focused on evaluation of financial health of Flexistav s. r. o. The thesis is divided into theoretical part, analysis of current situation and own suggestions. Theoretical part is focused on the description of the financial analysis, internal and external business environment. The part of analysis of current situation contains the application of essential methods to the analysis of financial situation of the company. For problematic areas are proposed possible solutions.
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Luu, David. "Rizika financování sportovního klubu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382710.

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Author of this diploma thesis deals with application methods and risk analysis for financing of the sport club. The goal is to analyse and describe the present situation of financing the sport club. Output of this thesis is the proposal leading to improvement of the financial situation of the club.
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50

Szymanik, Filip. "Podnikatelský plán pro založení agroturistického penzionu v Moravskoslezském kraji." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400149.

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The master’s thesis deals with the creation of a business plan to establish an agrotourist pension in the Moravian-Silesian Region. The first part describes concepts and definitions related to the given issue. In the second part the external and internal environment, own resources and capabilities are analysed and marketing research is performed. In the third part business plan to establish an agrotourist pension is processed based on these analysis.
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