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Books on the topic 'Positioning tools'

Author: Grafiati
Published: 4 June 2021
Last updated: 18 June 2025

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1

Campos, Rafael Saraiva. RF positioning: Fundamentals, applications, and tools. Artech House, 2015.

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2

Soler, Tomas. CORS and OPUS for engineers: Tools for surveying and mapping applications : state of the practice. American Society of Civil Engineers, 2011.

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3

Björkman, Hans. Learning from members: Tools for strategic positioning and service innovation in trade unions. Economic Research Institute, Stockholm School of Economics (EFI), 2004.

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4

Björkman, Hans. Learning from members: Tools for strategic positioning and service innovation in trade unions. The Economic Research Institute, Stockholm School of Economics, 2005.

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5

American Society for Photogrammetry and Remote Sensing., ed. Proceedings, mapping and remote sensing tools for the 21st century: Conference and exposition with feature emphasis on public/private interaction, August 26-29, 1994, Washington, D.C. --. American Society for Photogrammetry and Remote Sensing, 1994.

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6

Jukova, Evgeniya. Marketing of services. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/2125940.

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The textbook provides an idea of the service sector in a market economy, marketing research of the service market. The issues of pricing, positioning and branding of services are considered. Special attention is paid to the problems of promoting services, building relationships and consumer loyalty in the service sector. Using specific examples, surveys on the formation of long-term relationships with customers and increasing their satisfaction are revealed. All the necessary materials are included that will allow you to successfully apply marketing tools in the service sector. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions studying in the fields of "Economics", "Management", "Advertising and public relations", "Tourism", "Hospitality", "State and Municipal Management", "Business Informatics", "Trade", "Housing and communal infrastructure", "Service". The tutorial will also be useful for novice businessmen in the service sector.
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7

Klyuchevskaya, Irina, Ol'ga Semikova, and Igor' Zheleznov. Advertising and PR activities of a hotel company. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1852505.

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The textbook examines the content and specifics of the advertising and PR activities of a hotel enterprise related to the peculiarities of the development of the market of hotel services and hotel products, analyzes advertising and PR tools and strategies aimed at ensuring the successful positioning of a hotel enterprise in the market. The issues of the organization of advertising and PR activities of hotels are highlighted, the issues of the use of channels for the distribution of advertising appeals and PR materials, the use of Internet technologies in advertising, the principles of creating advertising appeals, the formation of the image and brand of a hotel enterprise are considered in detail. For the first time, the features of the formation of advertising materials of a hotel enterprise, manipulation techniques used in the advertising text are considered. At the end of each chapter, there are questions and tasks that allow you to consolidate the theoretical material.
 Meets the requirements of the federal state educational standards of higher education of the latest generation.
 For students of educational institutions of higher education studying in the areas of training 43.03.03 "Hotel business", 43.03.02 "Tourism", and students of professional educational organizations studying in the specialty 43.02.11 "Hotel service". It can be used to teach students of organizations of additional professional education, students of both full-time and distance learning, and individual chapters can be useful for college students.
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8

Sourcing portfolio analysis: Power positioning tools for category management & strategic sourcing. Earlsgate Press, 2014.

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9

Management Association for Private Photo. Mapping and Remote Sensing Tools for the 21st Century. American Society for Photogrammetry & Remote, 1994.

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10

Proceedings: Mapping and remote sensing tools for the 21st Century : conference and exposition : with feature emphasis on public/privateinteraction. American Society for Photogrammetry & Remote Sensing, 1994.

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11

Karen, Max. Day Trading for Beginners: Discover the Best Trading Strategies, Trading Tools, Discipline and Trading Psychology to Positioning Yourself for Day Trading Success. Independently Published, 2022.

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12

Australian College of Perioperative Nurses (ACORN). ACORN Practice Audit Tools Bundle 2 Staff and Patient Safety PAT 10 : PAT 10: Safe Patient Positioning in the Perioperative Environment and Safe Manual Handling. Australian College of Perioperative Nurses, 2019.

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13

Tuttle, Michael C. Search and Documentation of Underwater Archaeological Sites. Edited by Ben Ford, Donny L. Hamilton, and Alexis Catsambis. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199336005.013.0005.

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Archaeological survey is fundamental to archaeological data collection. Underwater archaeology is developing and maturing as a discipline. The levels of technology available for investigations are variable depending on the objectives of surveys. Prior to entering the field, it is essential to do a complete desktop research, an in-office examination of available literature, and to develop a survey plan. This article describes different methods and the tools used for probing, which are used for examining subsurface features or defining the extent of a site. Remote sensing is an effective method to search for cultural material in a marine context. Once a general survey has located acoustic targets, magnetic anomalies, or other areas of interest, a predisturbance site survey of the targets may be conducted. Accurate positioning during a predisturbance investigation is critical. With an area survey complete or a predisturbance survey conducted, the next step in the archaeological process is excavation.
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14

Wang, Min. Multimodalities and Chinese Students’ L2 Practices. Lexington Books, 2020. https://doi.org/10.5040/9781978724280.

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Multimodalities and Chinese Students’ L2 Practices: Identity, Community, and Literacy explores the complex relations and interactions among multimodality, positioning, and agency in increasingly digitized, multilingual, and multicultural contexts. Min Wang uses interview narratives, WeChat exchanges, and class observations and field notes of three Chinese international students’ lived experiences of English learning to show that these L2 learners recognized and appropriated multiple modes and digital tools for their L2 literacies practices. They used multimodalities to position themselves as L2 users who are confident, able, and competent, but sometimes also struggling and ambivalent. The practice of meaning-making, remaking, designing, and redesigning demonstrated their agency as L2 learners. Positioned as cultural and social beings, these L2 learners presented their self-understandings and self-representations through symbolic and material artifacts, interactions with local and non-local people, and engagement in WeChat discussions and ELI learning. They assumed rights, obligations, and expectations in order to become legitimate community members. In the process their agency was promoted, negotiated, or sometimes limited by micro-social structures and ongoing interactions.
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15

Kurtzman, Wendy S. Acting is Your Business. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350385825.

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After training and studying for years, you’ve earned a degree: now what? How to get a job and have a career as an actor is the number one question facing emerging artists and one which this book answers for you. While performing arts schools do a great job of teaching how to act, most don’t teach how to launch and sustain a career. This book addresses this fundamental, yet often neglected, aspect of your creative journey. Wendy Kurtzman delivers a precise formula to help you organize and manage the next chapter of your life, allowing you to be proactive about building a career. She provides you with the tools you’ll need to connect with agents, managers, writers, directors, and casting directors and find work. If acting is your business, you must run it as a business. Positioning you as CEO of your own company, this book uses a boardroom table as a visual model. At that table are 7 key positions, each representing an area of action and expertise that you must understand and manage to build a successful career: Chief Financial Officer, Human Resources, Creative Development, Business Development, Marketing and Branding, Representation, and Outreach. This action plan will give you everything you need to achieve your career goals. With worksheets and tools, and supplemented throughout with interviews with industry professionals from North America, the UK and Europe, and from Australia, testimonials from many performers of color, and further supported by a companion website, Acting is Your Business offers you a wealth of insight and guidance that will empower and equip you to develop your career.
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16

Greenfield, Victoria, and Letizia Paoli. Assessing the Harms of Crime. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780198758174.001.0001.

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Abstract The central aim of “Assessing the Harms of Crime” is to provide a firm analytical foundation for making normative decisions about criminal and related policy, taking harm—and its reduction—as a conceptual starting point and supplying the means for systematic, empirical analysis in a harm assessment framework. By exploring harm’s place in legal history and theory, criminology, and related fields and by considering the relevance of harm and its reduction for both criminal policy and the governance of security, the book demonstrates the centrality of harm, including its reduction, to crime, policy, and governance. It also highlights a substantial gap in methods available to the policy community to take on harm and the challenges of developing them. Working to fill that gap, the book presents the authors’ “Harm Assessment Framework,” consisting of tools and a process to identify, evaluate, and rank harms and to carefully distinguish harms that result directly from activities from those that are remote or driven at least partially by policy. The book also presents applications to complex crimes, primarily involving coca and cocaine, that show the framework’s value with new, actionable insight to harm and policy. On this basis, the book argues that criminology would benefit from expanding its mission to include harm and target harm reduction and from positioning harm assessment as a core task. Lastly, it posits that systematic, empirical harm-based policy analysis can contribute positively to decisions about criminal policy and the governance of security and to advancing justice.
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17

Policy paper on enabling formal employment. ILO, 2025. https://doi.org/10.54394/koad9172.

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This policy paper outlines practical solutions to enhance access to formal employment for Syrian refugees in Lebanon, positioning work permits as a key tool for strengthening labour market governance, promoting decent work, and supporting economic resilience. It highlights the pressing need to simplify procedures, address barriers to formalisation, and expand access to decent work in sectors facing labour shortages. Rooted in tripartite dialogue the paper presents evidence-based recommendations to support Lebanon’s labour market recovery, foster inclusive growth, and reinforce social cohesion amid evolving regional dynamics.
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18

Chotua, I. Z., A. S. Khvorostyanaya, A. V. Sadovnichaya, et al. Strategizing of the Tourism and Trade Show Industries in Kuzbass Region. Kemerovo State University, 2021. http://dx.doi.org/10.21603/978-5-8353-2718-8.

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The collective monograph "Strategizing of the Tourism and Trade Show Industries in Kuzbass Region" of the Library "Kuzbass Region Strategy" is a tourism and trade show industries comprehensive study that is of strategic importance in the
 Kuzbass Region economy. Kuzbass Region strategic branding, the development of which is based on rich cultural, historical, recreational, industrial potential and extensive experience of economic relations with adjacent regions, is considered as an
 effective tool of positioning and promotion of the region on the Russia and the world tourist map.
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19

Clark, Meredith D. We Tried to Tell Y'All. Oxford University PressNew York, 2024. http://dx.doi.org/10.1093/oso/9780190068141.001.0001.

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Abstract For decades, Black folks in America have used different media technologies with the express purpose of telling tshe truth about themselves and their experiences. We Tried to Tell Y’all adds to this rich history by positioning Black Twitter as both a space for building and sustaining community connections, as well as a tool for the development of digital counternarratives that stand in juxtaposition to news media coverage that distorts the reality of what it’s like to be Black in America in the early twenty-first century. Drawing on interviews, personal observation, and news analysis, the book offers insight on the dynamic nature of how Black social media users’ experiences on platform shaped social movements, elevated the voices of Black women intellectuals from all walks of life, and repeatedly shifted popular culture. As part of the emerging canon on Black digital cultural studies, the book is a testament about the gap between who the news media say Black people are, and who we know ourselves to be.
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20

Henry, Giroux. Burden of Conscience. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9781350506930.

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In The Burden of Conscience, Giroux confronts the insidious rise of fascism infiltratingtoday’s politics and education, alongside the suffocating silence that paralyzes our will toresist and speak truth to power.He decries the moral apathy in the face of the slaughter of children in Israel and the mass killing in Gaza, positioning this silence as part of a broader, ominous affliction of our age—the fusion of colonialism and neoliberal capitalism. He calls for a groundswell of resistance, urging a movement to reclaim education as a public good, where critical education becomes an expression of freedom, a crucible of literacy, liberation, and collective empowerment. Drawing on his own childhood, he intertwines the personal with the political, unearthing the complexities of class, whiteness, and race, showing that individual and collective actions must converge to dismantle oppressive systems. Finally, he argues that education is a powerful tool, giving us, in the words of Gayatri Chakravorty Spivak, ‘the power to think the absent.’ Only through this awakening can a critical public consciousness emerge, sparking a multiracial working-class movement capable of challenging entrenched systems of oppression and bringing about true social transformation and radical democracy.
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21

Odrowąż-Coates, Anna. Socio-educational Factors and the Soft Power of Language. The Rowman & Littlefield Publishing Group, 2019. https://doi.org/10.5040/9781978730434.

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Anna Odrowaz-Coates shows that English, as a language of European integration and communication, has become an element of social status. In privileged social groups, its position has changed from a foreign language to a second language, which demonstrates a linguistic shift with long-term consequences. Socio-educational Factors and Soft Power of Language critically examines the cultural and individual implications of this phenomenon in the context of field study in Poland and Portugal. Odrowaz-Coates uses institutional ethnography with a combination of theoretical constructs, including “soft power” and “positioning theory,” to examine evidence of English as a new tool for social stratification and its effect on language policies as well as the ways in which it impacts people's lives and their opportunities. Whilst critical of the neoliberal, neo-colonial, and imperialistic dimensions of English language hegemony, Odrowaz-Coates argues for a gendered perspective of English as a language of opportunity, inclusion, and empowerment. She focuses on discourses that are shown to be products of and the makers of the material aspects of language. Using an ethical imperative not only to question, but also to participate in the existing power structures in order to change the power dynamic, Odrowaz-Coates argues that language choices are not necessarily individually driven but are instead institutionally driven.
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22

Hayashi, Daichi, Ali Guermazi, and Frank W. Roemer. Radiography and computed tomography imaging of osteoarthritis. Oxford University Press, 2016. http://dx.doi.org/10.1093/med/9780199668847.003.0016.

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Osteoarthritis (OA) is the most prevalent joint disorder in the elderly worldwide and there is still no effective treatment, other than joint arthroplasty for end-stage OA, despite ongoing research efforts. Imaging is essential for assessing structural joint damage and disease progression. Radiography is the most widely used first-line imaging modality for structural OA evaluation. Its inherent limitations should be noted including lack of ability to directly visualize most OA-related pathological features in and around the joint, lack of sensitivity to longitudinal change and missing specificity of joint space narrowing, and technical difficulties regarding reproducibility of positioning of the joints in longitudinal studies. Magnetic resonance imaging (MRI) is widely applied in epidemiological studies and clinical trials. Computed tomography (CT) is an important additional tool that offers insight into high-resolution bony anatomical details and allows three-dimensional post-processing of imaging data, which is of particular importance for orthopaedic surgery planning. However, its major disadvantage is limitations in the assessment of soft tissue structures compared to MRI. CT arthrography can be useful in evaluation of focal cartilage defects or meniscal tears; however, its applicability may be limited due to its invasive nature. This chapter describes the roles and limitations of both conventional radiography and CT, including CT arthrography, in clinical practice and OA research. The emphasis is on OA of the knee, but other joints are also mentioned where appropriate.
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23

Vogelnest, Larry, and Graeme Allan. Radiology of Australian Mammals. CSIRO Publishing, 2015. http://dx.doi.org/10.1071/9780643108653.

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Interest in the conservation and welfare of Australian native wildlife continues to grow. Veterinarians are frequently presented with injured, diseased or orphaned animals and there is increasing veterinary involvement in conservation programs. In Australia and overseas, Australian mammals are used in research, kept as pets and are popular display and education animals in zoos and fauna parks. 
 
 The recognition, diagnosis and treatment of injury and disease in wildlife species present unique challenges for the veterinarian. Radiology is a fundamental diagnostic tool that can be used to further define the nature and extent of injury or disease, guide therapeutic decisions and determine prognosis. An essential aspect of radiology is the recognition and description of abnormal findings. In order to recognise abnormalities, knowledge of normal radioanatomy is necessary. Radiology of Australian Mammals provides a detailed reference on the normal radioanatomy of Australian mammals. 
 
 A chapter on radiographic technique covers digital radiography of small species, and restraint and positioning to obtain diagnostic images. This is followed by chapters covering the normal radioanatomy of the short-beaked echidna, platypus, macropods, koala, wombats, dasyurids, possums and gliders, bandicoots and the bilby, and bats. Each chapter includes a detailed description of anatomy relevant to radiography and multiple images of normal radiographs with outlines and annotations identifying relevant structures. A chapter on dental radiology discusses and demonstrates normal dental radioanatomy. The final chapter includes selected radiographic pathology case studies providing an appreciation of radiographic findings seen in some common diseases of Australian mammals. A checklist of the mammals of Australia and its territories and a glossary of abbreviations and terms used for annotation of images complete the volume.
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