Relevant bibliographies by topics / Positive e-WOM intention

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Academic literature on the topic 'Positive e-WOM intention'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "Positive e-WOM intention"

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Putri, Ni Putu Ayu Kartika Kurnia, and Tjokorda Gde Raka Sukawati. "PERAN CITRA MEREK MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BELI (Studi Kasus pada Maskapai Penerbangan AirAsia di Kota Denpasar)." E-Jurnal Manajemen Universitas Udayana 8, no. 7 (2019): 4268. http://dx.doi.org/10.24843/ejmunud.2019.v08.i07.p10.

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The purpose of this study was to explain the effect of e-WOM on brand image, e-WOM on purchase intention, brand image on purchase intention, and the role of brand image in mediating the influence of e-WOM on purchase intention. This research was conducted on consumers who intend to use the services of AirAsia airlines domiciled in the city of Denpasar. The number of samples of this study were 110 respondents using purposive sampling. The data were collected by distributing questionnaires using a Likert scale to measure 11 indicators. The analysis techniques used in this study are path analysis
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Aldrian, Usep Suhud, and Ika Febrilia. "Pengaruh Electronic Word of Mouth, Destination Image, Attitude Toward Destination dan Destination Trust terhadap Visit Intention: Studi pada Generasi Z di Jabodetabek." Jurnal Bisnis, Manajemen, dan Keuangan 3, no. 2 (2022): 518–36. http://dx.doi.org/10.21009/jbmk.0302.14.

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This study aims to examine the effect of e-wom, destination image, attitude toward destination, destination trust, and visit intention. This research uses quantitative methods. Collecting data using a questionnaire. The subjects of this study were 217 respondents who live in the Jabodetabek area. Data analysis using SPSS and AMOS version 24. The results show that the first hypothesis proves that e-WoM has a positive and significant effect on the image of the destination received. The second hypothesis proves that e-WoM has a positive and significant effect on attitudes towards accepted goals.
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Dea Khoirunnisa and Albari Albari. "The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable." International Journal of Research in Business and Social Science (2147- 4478) 12, no. 1 (2023): 80–89. http://dx.doi.org/10.20525/ijrbs.v12i1.2256.

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This study aims to explain the effect of product knowledge, brand image, e-WOM on purchase intentions for edtech products in Indonesia. Data were obtained using a closed questionnaire involving 230 respondents, from Indonesians who know about edtech startup products and are between 18 and 35 years old. The sampling technique used was convenience sampling. The analysis technique used is Structural Equation Modeling (SEM) and uses the help of the AMOS version 24 program. The results show that 1) product knowledge has a positive but not significant effect on purchase intention, 2) product knowled
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Dahlia, Elsa, and Made Surya Putra. "PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTIONKARYAWAN JUMPING STONE COFFEE AND GRILL." E-Jurnal Manajemen Universitas Udayana 11, no. 4 (2022): 742. http://dx.doi.org/10.24843/ejmunud.2022.v11.i04.p06.

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This study aims to explain the role of brand image in mediating the effect of e-WoM on the purchase intention of Liptint Emina Magic Potion products. The research sample consisted of 110 cosmetic users in Denpasar City who often shopped online but had never used Liptint Emina Magic Potion. Data was collected through an online survey using a questionnaire, and then analyzed using path analysis and sobel test. The results showed that e-WoM had a positive and significant effect on the brand image of the Emina Magic Potion brand of liptint cosmetic products, e-WoM had a positive and significant ef
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Ginting, Yanti Mayasari, Teddy Chandra, Ikas Miran, and Yusriadi Yusriadi. "Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation." International Journal of Data and Network Science 7, no. 1 (2023): 329–40. http://dx.doi.org/10.5267/j.ijdns.2022.10.001.

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The rapid development of e-commerce in Indonesia makes the competition in this business increasingly fierce. This study aims to determine and analyze the effect of e-service quality, e-word of mouth (e-WOM), customer trust on customer satisfaction on e-commerce customers in Indonesia, then the study aims to determine and analyze the effect of e-service quality, e-word of mouth (e-WOM), customer trust and customer satisfaction on the repurchase intention of e-commerce customers in Indonesia. The study also aims to determine and analyze the mediating role of customer satisfaction on the relation
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Kristia. "THE IMPACT OF BRAND IMAGE, PRODUCT QUALITY, AND PROMOTION ON THE PURCHASE INTENTIONS OF SCARLETT WHITENING SKIN CARE PRODUCTS AS MEDIATED BY E-WOM." Management and Sustainable Development Journal 4, no. 2 (2022): 47–57. http://dx.doi.org/10.46229/msdj.v4i2.522.

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This study aims to determine: (1) the direct influence of brand image towards purchase intention, (2) the direct influence of product quality towards purchase intention, (3) the direct influence of promotion towards purchase intention, (4) the influence of brand image towards purchase intention mediated by E-WOM, (5) the influence of product quality towards purchase intention mediated by E-WOM, (6) the influence of promotion towards purchase intention mediated by E-WOM . The population in this study constituted of Scarlett Whitening skin care product users, whereas the system consists of 96 Sc
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Komariah, Nurul Dwi, Muhammad Yahya Arief, and Randika Fandiyanto. "PENGARUH E-WOM DAN KERAGAMAN PRODUK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PRODUK MAKANAN PADA PENGGUNA GOFOOD, DENGAN PRICE DISCOUNT SEBAGAI VARIABEL PEMODERASI." Jurnal Mahasiswa Entrepreneurship (JME) 3, no. 2 (2024): 350. http://dx.doi.org/10.36841/jme.v3i2.4844.

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This research aims to determine the significant effect of E-WoM and product diversity on purchasing intentions and purchasing decisions, as well as the significant impact of price discounts in moderating the impact of E-WoM on purchasing decisions. The data source of this research was obtained from the answers of 95 respondents. The sample determination technique used non-probability sampling, namely purposive sampling. The object of this research is Gofood users of Geprek Lek Djo and Zest Chicken. The data analysis used SmartPLS by conducting several tests namely Convergent Validity Test, Rel
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Sarapang, Vinny Corylitha, I. Ketut Surata, and I. Putu Utama. "Peran Citra Destinasi Pada Hubungan E-Wom Dengan Minat Kunjungan Wisatawan Di Pantai Losari, Kota Makassar." EDUTOURISM Journal Of Tourism Research 3, no. 02 (2022): 115–26. http://dx.doi.org/10.53050/ejtr.v3i02.182.

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This study sees and analyzes the direct effect of e-WOM on visit intention and destination image, the direct effect of destination image on visit intention, and the indirect effect of e-WOM on visit intention through destination image. The methods of this study used a quantitative approach. I collected data through online questionnaires with a total sample of 200 respondents. The sampling technique used is purposive accidental sampling. Data analysis used the SEM-PLS method. The results showed that e-WOM has no direct effect and an insignificant positive relationship on visit intention, e-WOM
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Saskilia, Friska, and Fajar Wahyu Nugroho. "The Influence of E-Wom and Perceived Usefulness on Repurchase Intention through the Mediation of E-Trust in Users of Valbury Apps E-Commerce (A Case Study at PT Valbury Asia Futures Semarang)." Journal of Applied Business and Office Administration (JABOA) 1, no. 1 (2025): 29–39. https://doi.org/10.21831/jaboa.v1i1.1358.

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This study aimed to examine the influences of: (1) e-WOM on repurchase intention, (2) perceived usefulness on repurchase intention, (3) e-WOM on e-trust, (4) perceived usefulness on e-trust, (5) e-WOM on repurchase intention through the mediation of e-trust, and (6) perceived usefulness on repurchase intention through the mediation of e-trust. This quantitative study employed an explanatory research design. The population was PT Valbury Asia Futures Semarang customers, with a sample size of 90 respondents. Data were collected using questionnaires, and the analysis methods used were multiple li
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Hamidah, Diana Rofi, Wisnalmawati Wisnalmawati, and Nina Fapari Arif. "The Influence of Brand Trust on Purchase Interest Through Electronic Word of Mouth (E-WOM) in Shopping Stores." Strata Business Review 2, no. 2 (2024): 72–82. https://doi.org/10.59631/sbr.v2i2.257.

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This research examines the influence of brand trust, which directly influences purchase intentions, which are mediated by e-WOM. This research examines the effect of brand trust intervention on purchase intentions, which is analyzed with a population taken from consumers in shopee. The number of samples in this research was 100 respondents. The sampling technique uses accidental, namely distributing questionnaires to consumers who meet in WhatsApp groups. The data was tested using the variables of brand trust and purchase intention. The data were analyzed using the Structural Equational Model
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Book chapters on the topic "Positive e-WOM intention"

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Alfandi, Ashraf Mohammad, and Valeri Marco. "Electronic Word of Mouth Effects on Middle East Destination Overall Image and Behavioral Intention." In New Governance and Management in Touristic Destinations. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-3889-3.ch009.

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This study investigated the relationship among e-WOM, overall destination image, and European tourist behavioral intention to revisit and recommend Jordan as a tourism destination. The study examined the mediating effect of destination overall image on the relationship between e-WOM and tourist behavioral intention. A total of 339 questionnaires were collected from European tourists who visited Jordan in 2018 through a self-administered questionnaire. Structural equation modeling (SEM) was used. The result of SEM identified that e-WOM has a positive influence on the overall destination image a
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Alraja, Mansour, and Mohamed Hamdoun. "The Antecedents of Consumer Engagement in CSR Communication in Social Media." In Advances in Human Resources Management and Organizational Development. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8065-3.ch013.

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This study aims to explore the ways in which targeted consumers engage with corporate social responsibility (CSR) activities on social media platforms, specifically when discussing their opinions and experiences regarding the CSR activities of their favorite brands. Therefore, the variable moral norms were integrated in the theory of reasoned action. The study data about consumers' engagement (CE) in corporate social responsibility communication (CSRC) over social media (SM) platforms—electronic word of mouth, or e-WoM—was collected from 290 actual engaged consumers in online ordering and invo
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Bailey, Ainsworth Anthony. "Factors Promoting Social CRM." In Media Influence. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3929-2.ch018.

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The principal focus of this paper is the development of a conceptual model that incorporates personality variables and service provider-related social media characteristics to propose their impact on consumers' perceptions of the usefulness of social CRM and user satisfaction with a service provider's social CRM efforts, as well as the impact of these perceptions on subsequent intentions and behaviors such as intention to continue social engagement, social engagement with the brand, and electronic word-of-mouth generation. The model proposes positive and significant relationships among the per
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Çizer, Ece Özer, Şirin Gizem Köse, and Arzu Karaman Akgül. "Travel the World From the Comfort of Your Own Home." In Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-7021-6.ch013.

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Virtual place applications (VPA) have increased their popularity especially with the interest of innovative people. VPAs provide the opportunity to visit anywhere in the world without leaving home. In addition, the electronic world of mouth encourages people to use VPA. However, there is still a question of whether the virtual visitors will want to visit these places later, and how the price cost of the physical visit will affect this intention. In the light of these, data were collected online from the participants by questionnaire method and analyzed with structural equation model. The resul
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Morais, Cláudia Filipa, Paulo Botelho Pires, Catarina Delgado, and José Duarte Santos. "Intention to Purchase Sustainable Fashion." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8753-2.ch010.

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There is a recognized need to study sustainability in fashion. Several studies have documented the determinants that influence fashion purchase intention. However, the determinants that influence the purchase of sustainable fashion still need to be understood, particularly those factors associated with influencers and electronic word-of-mouth. This study aimed to examine the constructs influencer credibility, influencer expertise, influencer similarity, influencer's parasocial relationship, E-WOM homophily, E-WOM expertise, trust in the influencer, trust in social media, performance expectatio
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Salas Rubio, María Inés, Demian Abrego Almazan, and José Ignacio Azuela Flores. "Determinants of the Adoption of the C2C Marketplace in the Huasteca Region of México." In Advances in Computational Intelligence and Robotics. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-8714-6.ch010.

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This study analyzes the factors influencing purchase intention in Consumer-to-Consumer (C2C) marketplaces in Mexico. An empirical model was proposed using competitive prices, electronic word-of-mouth (e-WOM), and trust as variables. A quantitative, cross-sectional methodology with 257 users applied structural equations through the covariance technique. Results show competitive prices and e-WOM positively impact purchase intention, highlighting their importance in emerging economies. However, trust did not show a significant effect, suggesting improvement opportunities for companies. C2C E-comm
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Devigili, Matteo, Tommaso Pucci, Niccolò Fiorini, and Lorenzo Zanni. "Going Crazy for Reviewing." In Exploring the Power of Electronic Word-of-Mouth in the Services Industry. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8575-6.ch010.

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Word-of-mouth (WoM) has always exerted a great effect on consumers' behaviors and intentions. With the advent of internet, this influence has grown both in terms of potential audience reachable and of potential effect led to firms' sales and reputation. Hence, the marketing literature has recently started to investigate motivations and drivers able to foster/hinder electronic-WOM (e-WOM). Therefore, this research aims to explore the effect on the propensity to share comments and reviews online (active WOM) of the following three drivers: (1) propensity to rely on passive WOM; (2) expected serv
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Anggraeni, D., and T. E. Balqiah. "The effect of Instagram ad disclosure position on attitude toward ad, attitude toward brand, and intention to share (e-WOM)." In Advances in Business, Management and Entrepreneurship. CRC Press, 2020. http://dx.doi.org/10.1201/9781003131465-76.

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Conference papers on the topic "Positive e-WOM intention"

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Park, Soeon. "A STUDY ON THE EFFECT OF BENEFITS AND SACRIFICES FACTORS OF E-COMMERCE PAID MEMBERSHIP ON THE PERCEIVED VALUE AND INTENTION TO CONTINUE USING E-COMMERCE." In MBP 2024 Tokyo International Conference on Management & Business Practices, 18-19 January. Global Research & Development Services, 2024. http://dx.doi.org/10.20319/icssh.2024.8391.

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In this study, we apply VAM to explore the benefits and sacrifice factors associated with paid membership in domestic e-commerce and investigate the impact on perceived value and users' intention to continue using e-commerce. Additionally, this study assesses whether the impact of these factors on perceived value varies by membership type. Perceived benefit factors for paid e-commerce members include differentiation, enjoyment, sharing, point benefit, discount benefit, content benefit, and delivery benefit. Perceived sacrifices include fee, complexity, and lost opportunity. In the case of Coup
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