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Journal articles on the topic 'Positive Emotionand Impulse Buying'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Winarto, Bara Kusuma Yanda, and Islamiyah Dinatul. "The Analysis of Store Atmosphere and Shopping Lifestyle Effects In Rubylicious Consumer." American Based Research Journal 9, no. 11 (2020): 18–23. https://doi.org/10.5281/zenodo.4305660.

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<em>Fashion industry is the growth business industry, Rubylicious store is one of this type industry that provides the best quality and creative value by creating the upto date fashion products. The subject of the researchis 140 Rubylicious consumers who made unplanned-purchases. Data collection is questionnaires that applies Structural Equation Modelling (SEM). The data is analyzed by using IBMSPSS AMOS 21 for Windows. Theresults conclude that store atmosphere has positive and significant effects on Positive Emotion, and positive emotion has positive and significant effect on impulse buying,

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Indrawan, I. Made Agus, and Ida Bagus Sudiksa. "PENGARUH STORE ENVIRONMENT TERHADAP RESPON EMOSI POSITIF DAN IMPULSE BUYING YANG DIMODERASI SITUATIONAL FACTOR." E-Jurnal Manajemen Universitas Udayana 8, no. 4 (2019): 2071. http://dx.doi.org/10.24843/ejmunud.2019.v08.i04.p07.

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The purpose of this study is to identify factors that significantly affect unplanned impulse buying or buying, namely store environment factors, positive emotional responses, and situational factors. Research samples were 90 respondents (consumers) of Ramayana Mall Denpasar. Methods of data collection carried out through questionnaires and analysis techniques used are simple linear regression and Moderated Regression Analysis (MRA). Based on the results of the analysis found that store environment has a positive and significant influence on positive emotional response, positive emotional respo

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Lestari, Intan Sri, Supriyono, and Reiga Ritomiea Ariescy. "Positive Emotional Attachment Influences Hedonic Shopping Motivation and Celebrity Endorsement on Impulse Purchase of Fashion Products on E-commerce in Java Island." Indonesian Journal of Business Analytics 3, no. 4 (2023): 1223–34. http://dx.doi.org/10.55927/ijba.v3i4.5223.

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Many factors can lead to impulsive buying actions. This study aims to analyze the effect of hedonic shopping motivation and celebrity endorsement on impulse buying with positive emotional attachment.This study uses primary data obtained from respondents' answers, namely consumers of fashion products in e-commerce on the island of Java. All existing respondents are stratified based on the region which includes: Banten, DKI Jakarta, D.I.Yogyakrta, West Java, Central Java, East Java. To fulfill the research objectives, the hypothesis was tested with SEM PLS. From the SEM PLS test, it can be concl

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Jung Chang, Hyo, Ruoh-Nan Yan, and Molly Eckman. "Moderating effects of situational characteristics on impulse buying." International Journal of Retail & Distribution Management 42, no. 4 (2014): 298–314. http://dx.doi.org/10.1108/ijrdm-04-2013-0074.

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Purpose – Guided by the Stimulus-Organism-Response (S-O-R) model, this study aimed to investigate direct and indirect effects of apparel store environmental characteristics and consumers' positive emotional responses to the environment on impulse buying behavior. Also, this study sought to examine how situational variables interact with consumers' positive emotional responses in influencing impulse buying behavior. Design/methodology/approach – Survey data were collected using a store intercept method from 118 female consumers of an outdoor retail store in the western region of the USA. Findin

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Pranoto, Hadi, Andarwati Andarwati, and Sunaryo Sunaryo. "THE EFFECT OF MONEY AVAILABILITY, TIME AVAILABILITY AND PROMOTION OF IMPULSE PURCHASE BEHAVIOR OF CHOCOLATE SNACK PRODUCTS THROUGH POSITIVE EMOTIONS." JURNAL APLIKASI MANAJEMEN 19, no. 4 (2021): 725–37. http://dx.doi.org/10.21776/ub.jam.2021.019.04.03.

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This study examines and analyzes the influence of money available, time availability, and the promotion of impulse purchases through positive emotions as a mediating variable on chocolate snack products. This research is quantitative research conducted in Hypermart Malang Town Square (Matos), Giant Hypermarket Malang Olympic Garden (MOG), Giant Ekstra Sawojajar, and Giant Ekstra Kebonagung. The population studied were consumers who bought chocolate snack products on impulse purchases. The sample used 190 respondents. Data collection techniques using questionnaires, interviews, and literature r

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Putu Yuan Barananda. "The Role of Positive Emotion in Mediating the Influence of Store Atmosphere on Impulse Buying (A Study on Customers of Uniqlo Outlet at Mall Bali Galeria)." International Journal of Economics, Management and Accounting 2, no. 1 (2024): 234–53. https://doi.org/10.61132/ijema.v2i1.421.

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The industry in Indonesia has experienced significant development both online and offline, including the fashion industry, which has also undergone rapid growth. This development inevitably alters consumer behavior toward products in the market. One consumer behavior that requires attention is impulse buying, which refers to unplanned purchases. Impulse buying occurs due to emotional factors, which are also influenced by the store atmosphere, prompting spontaneous purchases. This study aims to examine and analyze the role of positive emotion in mediating the relationship between store atmosphe

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Herniati, Nanda Putri. "Uncovering Gen Z Indonesia's Impulse Shopping Behaviour on E- Commerce Tiktok Shop." Manager Review 7, no. 1 (2025): 31–62. https://doi.org/10.33369/tmr.v7i1.41292.

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This study aims to investigate how impulse buying is influenced by time pressure, live shopping and emotional intelligence, and to examine the role of perceived value as a mediator. The purposive sampling technique was applied to a total of 450 Generation Z consumers on TikTok Shop Indonesia as respondents who had made or were making purchases through live shopping. Data processing was conducted using SEM-PLS. The results of the structural equation modeling indicate that by time pressure, live shopping, emotional intellegence and perceived value have a positive and significant effect on impuls

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Fasyni, Awisal, Astra Prima Budiarti, and Rizki Sri Lasmini. "FAKTOR-FAKTOR YANG MEMPENGARUHI ONLINE IMPULS BUYING." Jurnal Ekonomi Bisnis dan Kewirausahaan 10, no. 2 (2021): 175. http://dx.doi.org/10.26418/jebik.v10i2.47796.

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ABSTRACTThis study aims to analyze the factors that influence online impulse buying. The population in this study are people who have shopped impulsively at various e-stores in Indonesia such as Shopee, Lazada, Bukalapak and Tokopedia. The research sample size is 325 respondents. Data was collected by distributing questionnaires through social media and analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that flow state, product affect and social interaction have a positive influence on online impulse buying so that the pleasure felt by consumers when browsing e-

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Maqsood, Khadija, and Iqbal Javed. "Impulse Buying, Consumer’s Satisfaction and Brand Loyalty." Journal of Economic Impact 1, no. 2 (2019): 40–47. http://dx.doi.org/10.52223/jei0102192.

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Impulse buying is unplanned or spontaneous purchasing which could be negative for consumers and sellers at the same time. Recent literature showed great importance of impulse buying and many studies conducted about the factors which lead to attract the consumer through their impulsive behavior. During the current study underhand the focus was only on the consumers who purchase goods and services due to their impulsive behavior. The hypothesis of the study was that the impulse purchase is negative for both consumers and retailers. The study was conducted in Sargodha district of Punjab province.

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Wahib, Moh. "THE INFLUENCE OF POSITIVE EMOTION AND SALES PROMOTION ON IMPULSE BUYING IN SHOPEE CONSUMERS IN PONDOK GEDE DISTRICT." JOURNAL OF HUMANITIES SOCIAL SCIENCES AND BUSINESS (JHSSB) 3, no. 3 (2024): 678–84. https://doi.org/10.55047/jhssb.v3i3.1142.

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The rise of e-commerce in Indonesia has transformed consumer behavior, leading to a growing preference for online shopping. Shopee, a unique e-commerce platform, is experiencing rapid growth in the country, sparking an increase in impulse buying. Factors such as positive emotions and sales promotions are believed to drive impulse purchases. This study employs quantitative research methods to explore these phenomena. By surveying 100 respondents, it was found that positive emotions do not impact impulse buying among Shopee users in Pondok Gede District. However, sales promotions have a signific

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Ratuliu, Tara, and Rina Suthia Hayu. "Do Emotions Matter? Positive Emotions as a Mediator Between Gamification, Discounts, and Impulse Buying Among Gen Z." Journal of Enterprise and Development 7, no. 2 (2025): 259–73. https://doi.org/10.20414/jed.v7i2.13182.

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Purpose: This study examines the influence of gamification and price discounts on impulse purchases among Generation Z, with positive emotions as a mediating variable.Method: A quantitative approach was employed, using primary data collected through an online questionnaire distributed via social media. The sample consists of 258 Gen Z Shopee users across Indonesia. Data were analyzed using SEM-PLS with SmartPLS version 4.0.Result: Gamification significantly influences both positive emotions and impulse buying behavior. Price discounts significantly affect positive emotions but not impulse buyi

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Anggraini, Tika Septi, Nurul Hak, and Herlina Yustati. "Analisis Pengaruh Literasi Ekonomi, Iklan, Kontrol Diri Dan Fomo Terhadap Pembelian Impulsif Pada Gen Z." JPSDa: Jurnal Perbankan Syariah Darussalam 5, no. 1 (2025): 41–59. https://doi.org/10.30739/jpsda.v5i1.3631.

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This study aims to analyze the effect of economic literacy, advertising, self-control, and Fear of Missing Out (FOMO) on impulse buying in Generation Z in Bengkulu City. The research method used is quantitative with the Partial Least Square (PLS) approach with the SmartPLS 4 application, involving 86 Generation Z respondents aged 12-27 years in Bengkulu City who were selected through probability sampling techniques. The variables analyzed include economic literacy, advertising, self-control, and FOMO as independent variables, and impulse buying as the dependent variable. The results showed tha

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Syahputri, Wineke Ardhila, and Lina Budiarti. "THE INFLUENCE OF STORE ATMOSPHERE AND LIFESTYLE ON IMPULSE BUYING AT MINISO MALL OLYMPIC GARDEN KOTA MALANG." DIVERSITY Logic Journal Multidisciplinary 2, no. 2 (2024): 56–64. http://dx.doi.org/10.61543/div.v2i2.87.

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Background. Impulse buying behavior is described as an unplanned purchase that is made spontaneously, followed by conflicting thoughts and emotional impulses. The impulse buying phenomenon can be an opportunity for retailers to increase sales turnover and a challenge to create an attraction for consumers to visit outlets and make purchases. Consumer impulse buying behavior can be influenced by several things, namely store atmosphere and lifestyle. Research Purpose. To analyze the influence of store atmosphere and lifestyle on impulse buying at Miniso Mall Olympic Garden, Malang City. Research

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Fang, Xiaobo, Fangxin Zhang, Kun Liao, and Minoo Ghoreishi. "EMOTIONAL REGULATION FACTORS OF IMPULSE BUYING AND CONFORMITY PSYCHOLOGY." International Journal of Neuropsychopharmacology 25, Supplement_1 (2022): A43—A44. http://dx.doi.org/10.1093/ijnp/pyac032.060.

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Abstract Background The existing research on impulse buying behavior mainly discusses the influence of external stimuli on impulse buying intention, while there is less research on the internal psychological factors of impulse buying behavior. This paper aims to explore the psychological process of consumers' compliance with impulsive purchase after reading online word-of-mouth, as well as the regulatory effect of impulsive purchase intention and purchase constraint. Research Objects and Methods Taking belief, desire and willingness behavior as the research object, this paper discusses the inf

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Karamoy, Rivalni Virginia, Yolanda Masnita, and Kurniawati Kurniawati. "Pengaruh Celebrity characteristic terhadap impulse buying melalui Celebrity endorsement dan Hedonic attitude serta Utilitarian attitude: Pendekatan Teori S-O-R." J-MAS (Jurnal Manajemen dan Sains) 9, no. 2 (2024): 1452. http://dx.doi.org/10.33087/jmas.v9i2.2007.

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Impulse buying, is a consumer behavior characterized by spontaneous and unplanned buying decisions. The main problem faced in this research is how celebrity characteristics influence impulse buying through celebrity endorsement as well as hedonic attitude and utilitarian. This study used Structural Equation Modeling (SEM) to analyze data from 171 respondents to identify the relationship between these variables. The results show that celebrity characteristic has a significant positive effect on celebrity endorsement (coefficient 0.984, p-value 0.000), which then affects hedonic attitude (coeffi

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Ulfa Rantelina, Novia, Rini Andiyani, and Zandra Dwanita Widodo. "THE EFFECT OF BONUS PACK, SHOPPING LIFESTYLE, AND STORE ATMOSPHERE ON IMPULSE BUYING CONSUMERS OF MATAHARI SOLO GRAND MALL." International Journal of Business, Law, and Education 4, no. 1 (2023): 70–77. http://dx.doi.org/10.56442/ijble.v4i1.130.

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Impulse buying can occur if the store has a good atmosphere that can affect the emotional situation of consumers, so that impulse purchases occur. The store atmosphere is usually used as a tool for the store as a marketing strategy to increase sales of products offered; advertising posters, product placement, music, aroma, cleanliness of the store, and the store environment are factors in the store that can affect shopping behavior in consumers. This study aims to analyze the bonus pack, shopping lifestyle, and store atmosphere for impulse buying consumers. This research method uses survey res

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Atulkar, Sunil, and Bikrant Kesari. "Impulse Buying: A Consumer Trait Prospective in Context of Central India." Global Business Review 19, no. 2 (2017): 477–93. http://dx.doi.org/10.1177/0972150917713546.

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Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to buy something immediately. The main objective of this study is to figure out the relationship between consumer trait and impulse buying. The studied constructs were refined and validated by exploratory factor analysis and confirmatory factor analysis. Using SmartPLS 2.0 statistical software, responses from 267 consumers of central India in the proposed research framework were analysed and measured. Resulted findings for the constructs, impulse buying tendency, interpersonal influence, emotional attachment a

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Tian, Yuyang, Siti Farhana Zakaria, Yinghui Du, Ye Qiu, and Zenghui Tian. "Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!" PLOS One 20, no. 6 (2025): e0326186. https://doi.org/10.1371/journal.pone.0326186.

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The anthropomorphic design of beverage packaging has gained significant attention as an innovative marketing strategy. This study systematically examines how anthropomorphic visual and verbal cues in beverage packaging influence consumers’ impulse buying intentions. Grounded in the Stimulus-Organism-Response model, Social Presence Theory, and Empathy Theory, the research employs a consumer survey to validate the mediating roles of positive emotions, social presence, and empathy in the relationship between anthropomorphic design and impulse buying intentions. A comprehensive causal model was de

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Tasya Gita, Meisa, Budhi Satriawan, and Inne Satyawisudarini. "The Influence of Consumer Impulse Buying and Electronic Word of Mouth on Purchasing Decisions." International Journal of Advanced Multidisciplinary 2, no. 2 (2023): 488–95. http://dx.doi.org/10.38035/ijam.v2i2.328.

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This study aims to analyze or find out about conditions and how much influence Consumer Impulse Buying and Electronic Word Of Mouth have on purchasing decisions through surveys of consumers of Skincare Avoskin Yourbae Serum products on TikTok. Impulse buying is the tendency of consumers to make purchases spontaneously, unreflected, in a hurry driven by the psychological emotional aspects of a product and tempted by persuasion from marketers. Electronic Word Of Mouth is an informal, non- commercial online communication about opinions on a service or product, which occurs in person, by telephone

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Larasati, Anita, and Zakky Fahma Auliya. "The influence of the store environment characteristics toward impulse buying, positive emotional response of consumers as a mediation." Journal of Economics and Business Research (JUEBIR) 2, no. 1 (2023): 94–102. http://dx.doi.org/10.22515/juebir.v2i1.7293.

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This study aims to determine the influence of store environment characteristics on impulse purchases with positive emotional response responses of consumers as mediation variables. This sampling used purposive sampling using quantitative methods with survey methods using questionnaires totaling 100 respondents with the criteria of visitors to Matahari Department Store Solo Grand Mall who had purchased fashion products. This study used path analysis to test the hypothesis, while data processing was done with the help of the IBM SPSS Statistics 25 application The results showed that the characte

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Shi, Yi, and Jaewoo Joo. "Effect of Space Order on Impulse Buying: Moderated by Self-Construal." Behavioral Sciences 13, no. 8 (2023): 638. http://dx.doi.org/10.3390/bs13080638.

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Objective: Impulse buying is a recognized phenomenon as consumers have abundant shopping opportunities. We investigate whether orderly space encourages consumers to buy impulsively and whether this relationship is moderated by self-construal. Specifically, we hypothesize that consumers show greater impulse buying intentions when space is orderly than disorderly. We also hypothesize that when interdependent self-construal is primed, the effect of orderly space on consumers’ increased impulse buying intentions will be attenuated. Background: Our hypotheses are based on the research about emotion

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Zhang, Cheri. "The Impact of Livestream Viewing Frequency on Users' Impulse Buying Behavior." Communications in Humanities Research 72, no. 1 (2025): 187–94. https://doi.org/10.54254/2753-7064/2025.lc25293.

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This study examines the affective dynamics of impulsive purchases through livestream e-commerce, an emerging media format that blends real-time interactivity with persuasive marketing. While emotional drivers of consumer behavior have been widely recognized, the interplay between emotional arousal and user attitudes remain insufficiently understood in livestreaming environments. Drawing on a cross-sectional survey of 258 participants, this research analyzes how livestream viewing frequency influences impulse buying behavior, with positive and negative emotional arousal as mediators and user at

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Karimah, Atiyystul, and Yayuk Sri Rahayu. "The Mediating Role of Positive Emotion: The Influence of Visual Merchandising and Store Atmosphere on Impulse Buying." Jurnal Ekonomi, Bisnis & Entrepreneurship 18, no. 2 (2024): 296–313. https://doi.org/10.55208/9j9zzs98.

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This study examines and evaluates the effects of Visual Merchandising and Store Atmosphere on impulse purchasing behavior, mediated through Positive Emotions. Utilizing a quantitative methodology, the research focuses on consumers who have shopped at the KKV Store in Malang City. A sample of 145 individuals was generated based on Hair's formula, implementing a nonprobability sampling method with purposive criteria. Data collection was accomplished through offline questionnaires, and data analysis was conducted using smartPLS. The findings indicate that Visual Merchandising does not significant

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Ferrinadewi, Erna. "Integral Emotions and Incidental Emotions of Consumers in Impulse Buying Behavior Online." Jurnal Indonesia Sosial Teknologi 5, no. 7 (2024): 3089–99. http://dx.doi.org/10.59141/jist.v5i7.1201.

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Impulsive buying has been vigorously studied from different perspectives. In the science of Consumer Behavior, impulsive buying depicts a consumer’s buying decision which is spontaneous and quick, quite often without the presence of any cognitive activity. Prior studies often observed how this impulsive buying is being influenced by consumer’s emotions, but only a few studies observe how Integral Emotions and Incidental Emotions influence the collective decision of impulsive buying and its emotional impact. Involving 100 respondents with prior experiences of impulsive buying, the data would th

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Du, Lilan. "Marketing Strategies and Social Influence on Impulse Buying." Advances in Economics, Management and Political Sciences 142, no. 1 (2025): 172–81. https://doi.org/10.54254/2754-1169/2024.ld19008.

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This study employs a literature review methodology to examine the influence of marketing strategies and social factors on impulse buying behavior. The research focuses on the effects of various marketing strategies, including promotional discounts, controlled marketing, and live-streaming marketing, as well as social factors such as social media and online reviews. Through the analysis of multiple empirical studies, it is found that these factors influence impulse buying through various mechanisms, including time-limited discounts, scarcity marketing, emotional experiences, and herd behavior.

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Gebreselassie, Andinet Worku. "The Impact of Packaging Type and Mood on Impulse Buying and Customer Satisfaction: A Moderated Mediation Analysis." International Journal of Marketing and Business Communication 14, no. 1 (2025): 1–14. https://doi.org/10.21863/ijmbc/2025.14.1.001.

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This study investigates how the three dimensions of packaging—technical, functional, and informational—influence customer satisfaction through impulse buying, with mood serving as a moderator. Data were collected via a structured questionnaire from 122 respondents and analysed using Process Macro Model 14. The results reveal that impulse buying mediates the relationship between technical packaging and customer satisfaction, with this mediation being moderated by consumers’ mood. Interestingly, when consumers are in a highly positive mood, impulse purchases triggered by technical packaging may

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Najla, Khansa Musyaffa, Kurnia Hardi, Zahra Azizah Hidayat, Siti Nurlena Oktaviani, and Indah Purnama. "Impulse Buying Behavior Of Skincare Products On The Marketplace In Gen Z." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 1910–24. https://doi.org/10.21009/isc-beam.013.143.

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This day, Generation Z has a strong interest in the use of beauty products in their self-improvement efforts. The rise of skincare trends along with the development of the cosmetic product market has a real impact on consumer behavior. The purpose of this study is to analyze the phenomenon of impulse buying in Generation Z on skin care products. This research uses a mixed method. SEM- PLS was used to quantitatively analyze the relationship between impulse buying behavior and hedonistic consumption trends, positive emotions, and skincare practices. In addition, NVivo was used to qualitatively i

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Berezka, S. M., and A. V. Fartunina. "EMOTIONAL STATE AS FACTOR AFFECTING CONSUMER’S IMPULSE PURCHASING BEHAVIOR." Moscow University Economics Bulletin 58, no. 1 (2023): 191–211. http://dx.doi.org/10.55959/msu0130-0105-6-58-1-9.

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The article considers the relationship between the consumer’s emotional state and impulse purchases. The authors analyze the effects of the consumer’s impulse behavior on buying food products. According to numerous studies of consumer behavior conducted in Russia, the share of purchases defined as impulse purchases has been steadily increasing. Insufficient understanding of the specifics and nature of impulse purchases may negatively affect both consumers’ well-being, including their psychological and financial state and companies’ financial sustainability in the long term. The article aims to

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Hussain, Wajid, Asad Ur Rehman, Muhammad Sajid Tufail, and Qumber Raza. "Determinants of Impulse Buying Behaviour of Consumers in Retail Sector." Journal of Excellence in Management Sciences 3, no. 3 (2024): 161–74. http://dx.doi.org/10.69565/jems.v3i3.324.

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The empirical study analyzes the phenomenon of impulse buying and various influencing factors among consumers. The study explores the role of emotions, advertising, low self-control, and satisfaction in impulsive buying behavior. Emotions can easily persuade a person to indulge in shopping suddenly. Advertising stipulates impulse purchase is considered a necessary element of brand imagery creation. It impacts consumers’ habits and beliefs about needs and expectations. People with low self-control over themselves are more likely to have impulsive urges. This phenomenon can lead to unintended or

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Widyastuti, Pristiana. "The Art of Selling: Examining the Visual Aesthetic, Storytelling, and Impulsive Buying Decisions." Journal of Applied Business Administration 8, no. 1 (2024): 83–94. http://dx.doi.org/10.30871/jaba.v8i1.7315.

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This research examined the visual aesthetic, storytelling, and impulsive buying decisions of home décor products on Instagram. This research uses quantitative analysis with statistical tests. Data analysis using the Structural Equation Modeling (SEM) approach is a statistical method used to test cause-and-effect relationships between variables in a model. The statistical tool used is SmartPLS; it provides various statistics to evaluate model fit. The sample size was conducted on 100 Indonesian Instagram user accounts who had at least once purchased a product after viewing Instagram content rel

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Always Mahena, Diah Sofiah, and Isrida Yul Arifiana. "The Relationship of Positive Emotions and Fear of Missing Out with Impulsive Buying Tendency in Gen Z." Jurnal Multidisiplin Madani 5, no. 2 (2025): 80–87. https://doi.org/10.55927/mudima.v5i2.44.

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The phenomenon of impulse buying is increasingly prevalent among Generation Z, especially those who actively use technology and social media. This generation is vulnerable to emotional and social influences when making shopping decisions. This study aims to analyse the relationship between positive emotions and fear of missing out (FoMO) with impulsive buying tendencies in 251 Generation Z respondents. The results showed that positive emotions positively correlate with impulsive buying tendencies (r = 0.42, p < 0.05), indicating that individuals with high positive emotions are more likely t

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Nayebzadeh, Shahnaz, and Maryam Jalaly. "Investigating Iranian female Muslim consumer impulse buying behaviour used as a form of retail therapy." Journal of Islamic Marketing 5, no. 2 (2014): 302–20. http://dx.doi.org/10.1108/jima-05-2012-0029.

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Purpose – The purpose of this paper is to evaluate the nature of emotion, self-esteem and life satisfaction tendencies amongst Iranian Muslim consumers when making impulse purchases. Design/methodology/approach – Questionnaires were distributed amongst female Muslim participants at a shopping centre in Yazd, Iran – each of which were selected using cluster and random sampling methods. Data were analysed using descriptive statistics and structural equation modelling techniques, where LISREL software was used to measure the direct and indirect relationships between variables. Findings – Within t

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Faiza Naomi, Siti Mayla, Gatot Nazir Ahmad, Nofriska Krissanya, and Terrylina Aryinta Monoarfa. "Fast Fashion Frenzy : Exploring The Impact of Store Atmosphere on Impulsive Buying." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 2257–76. https://doi.org/10.21009/isc-beam.013.167.

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The purpose of this study was to analyze the effect of store atmosphere, discounts and hedonic shopping value on positive emotions in the formation of impulsive buying in fast fashion industry retailers. Impulsive Buying which is an unplanned purchasing behavior that is often driven by emotional factors is an important phenomenon among Gen Z who are the main target audience of fast fashion industry retailers. This study uses a quantitative approach with a survey design, with a target respondent of 250 people domiciled in Jakarta who have purchased fast fashion products at least twice in the la

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Ni Kadek Dwi Ervina, Rizka Ageng Pertiwi, Miswanto Miswanto, Baldric Siregar, and Frasto Biyanto. "Determinasi Perilaku Pembelian Impulsif Melalui Pendekatan Social, Value, Dan Relaxation Shopping." Journal of Innovative and Creativity (Joecy) 5, no. 2 (2025): 12025–38. https://doi.org/10.31004/joecy.v5i2.1804.

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Impulse buying behavior is an increasingly prominent phenomenon in the context of modern retail, along with the development of marketing strategies that emphasize the emotional and psychological aspects of consumers. This study aims to analyze the influence of three dimensions of hedonic motivation in shopping namely social shopping, value shopping, and relaxation shopping on online impulsive buying behavior. This study uses a quantitative approach with a data collection method through a questionnaire distributed to active consumers on the e-commerce platform. Data were analyzed using the Part

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Cook, Sasikarn Chatvijit, and Jennifer Yurchisin. "Fast fashion environments: consumer’s heaven or retailer’s nightmare?" International Journal of Retail & Distribution Management 45, no. 2 (2017): 143–57. http://dx.doi.org/10.1108/ijrdm-03-2016-0027.

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Purpose The current research explored both pre-purchase and post-purchase factors of consumer behaviour. Specifically, the purpose of this paper is to investigate the relationships that may exist among consumers’ perceptions of perishability, scarcity, low price, attitudes, impulse buying, post-purchase emotions, and product returns within the context of the fast fashion environments. Design/methodology/approach A total of 246 usable questionnaires completed by female undergraduate students, who made purchases and product returns at fast fashion retailers, were analysed in SPSS and AMOS 23.0.

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周建亨, 周建亨, 簡聖芳 Chien-Heng Chou та 田寒光田寒光. "消費者的購後後悔強化或是抑制了未來的衝動購買行為傾向". 行銷科學學報 20, № 2 (2024): 135–60. https://doi.org/10.53106/181666012024102002002.

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<p>本研究以SOR為基底理論，旨在探討正面情緒與負面情緒對線上衝動購物的影響，以及消費者是否傾向於受到情緒主導而重複該行為，特別關注購後後悔是否能促使消費者反思之前的衝動購物行為，在未來做出較佳的購物決策，或傾向於陷入重複衝動購買的循環之中。本研究使用google問卷收集實證資料，總計回收363份問卷，剔除三個月內在網路沒有購物行為者，取得280份有效問卷。結果分析使用SPSS 21 與AMOS 20 統計分析軟體驗證，有效樣本率為77.13%。有效樣本中，女性共215份（76.8%）、男性共65份（23.2%）。研究結果發現，正面情緒與負面情緒正向顯著影響衝動購物，負面情緒導致衝動購買的動機比正面情緒更強,有衝動購物經驗的消費者容易在未來重複該行為。不同於以往的研究，我們發現消費者購後後悔的程度越高，其正向干擾衝動購買與未來衝動購買傾向的關係越高。此結果說明購後後悔不只是一種負面情緒的反應，而是驅動未來衝動購物行為傾向的動機。</p> <p>&nbsp;</p><p>Based on SOR theory, this study aims to explore the impact of positive emotions and negative emotions on online impulse shop

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Zaheer, Nida, Muhammad Arif, Ayesha Shoukat, and Muhammad Rizwan. "Not Without You: Role of Shopping Pal and Store Atmospherics in Impulse Buying." Sustainable Business and Society in Emerging Economies 4, no. 1 (2022): 33–44. http://dx.doi.org/10.26710/sbsee.v4i1.2152.

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Purpose: Retailers acknowledge the importance of the retail store environment as a tool for differentiation and valuable for positioning the retail store. It makes the buyer's decision to visit the store easier. Further, a pleasing retail environment improves the customer's purchasing experience and satisfaction. This paper aims to; investigate the influence of store atmospherics and marketing stimuli on impulse buying behavior among females. Shopping pal provides a boundary condition between the influence of store environment, emotional response, and impulse buying. Methodology: This is

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THAMILSELVAN, Dr R., and N. RAKESHYANAND. "THE ROLE OF EMOTIONS IN CONSUMER DECISION-MAKING: ANALYZE HOW EMOTIONAL APPEAL IN MARKETING AFFECTS CONSUMER BEHAVIOR." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 10 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem37988.

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Emotions play a pivotal role in consumer decision-making, influencing how individuals perceive, evaluate, and choose products or services. Emotional appeal in marketing taps into consumers' feelings, often bypassing rational thought to create strong associations with a brand or product. This paper analyzes how emotional appeal shapes consumer behavior by building brand loyalty, enhancing engagement, and driving impulse purchases. Positive emotions such as happiness, excitement, and belonging can foster long-term consumer relationships, while negative emotions like fear or anxiety can prompt im

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Sinh Duc, Sinh Duc, Dao Anh Kim, Truong Phi Hung, and Nguyet Minh Pham. "Swipe, Watch, Buy: Unraveling the Power of Product Placement in Short Videos on Youth Impulse Purchasing." European Conference on Social Media 11, no. 1 (2024): 296–304. http://dx.doi.org/10.34190/ecsm.11.1.2409.

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Drawing from the Stimulus-Organism-Response (S-O-R) model, this research aims to assess the dynamic impact of short-video product placement on the impulse buying behavior of young consumers. A structured survey was administered to a sample of 328 young consumers, aged between 18 and 30, who regularly engage with short video content on platforms like TikTok, Instagram, and Reels. The findings reveal that product relevance significantly enhances enjoyment, thereby improving engagement with narratives that incorporate product placements seamlessly. Emotional appeal in content markedly increases t

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Mutambik, Ibrahim, John Lee, Abdullah Almuqrin, Ahmad Alamri, and Jeffrey Gauthier. "Mapping the Impact of Consumer Online Service Experience on Online Impulse Buying Behaviour." Journal of Global Information Management 32, no. 1 (2024): 1–27. http://dx.doi.org/10.4018/jgim.347882.

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Managers of e-commerce platforms and online retail stores have noticed a connection between the consumer online service experience (COSE) and the inclination to engage in online impulse buying behaviour (OIBB). Previous research has shown that COSE can influence OIBB, but the specific relationships between the emotional and utilitarian dimensions require further investigation. This study aims to fill this gap by examining how attitudinal loyalty serves as a mediator between COSE and OIBB. A survey-based quantitative methodology was employed to gather data on the attitudes and behaviours of 1,5

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Faishal, Imam Farraz. "Pengaruh Store Atmosphere Terhadap Customer Satisfaction dan Impulse Buying Behavior yang di Mediasi oleh Consumer Positive Emotional Response Studi pada Brand Retail Fashion Uniqlo." INOVASI 12, no. 1 (2025): 347–56. https://doi.org/10.32493/inovasi.v12i1.p347-356.49311.

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Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere terhadap customer satisfaction dan impulse buying behavior pada pelanggan Uniqlo, dengan consumer positive emotional response sebagai variabel mediasi. Variabel independen dalam penelitian ini meliputi internal ambient, merchandise layout, dan personnel/staff. Data primer dikumpulkan melalui kuesioner online kepada 101 responden dengan teknik purposive sampling. Analisis dilakukan menggunakan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak AMOS. Hasil penelitian menunjukkan bahwa internal ambient dan person

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Barros, Ludmila Bandeira Lima, Martin de La Martinière Petroll, Cláudio Damacena, and Marc Knoppe. "Store atmosphere and impulse: a cross-cultural study." International Journal of Retail & Distribution Management 47, no. 8 (2019): 817–35. http://dx.doi.org/10.1108/ijrdm-09-2018-0209.

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Purpose The purpose of this paper is to investigate the influence of store atmosphere on consumers’ positive emotional responses and impulsive purchase behaviour. In addition, it analyses the moderating role of culture characteristics and situational variables on this influence. Design/methodology/approach The study carried out a quantitative face-to-face on-site survey of a retail fashion brand in two countries, Brazil and Germany. This paper extended the original model of Jung Chang et al. (2014) based on environment, design and social features (staff) by adding store atmosphere factors such

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Liu, Huan. "Antecedents of user intention to donate to content creators in social media: A dual-attribute model perspective." Social Behavior and Personality: an international journal 49, no. 2 (2021): 1–12. http://dx.doi.org/10.2224/sbp.9502.

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I conducted an online survey with 356 WeChat Official Account users to explore how user donation intention was affected by antecedents related to the charitable and consumptive attributes of their donation. I used structural equation modeling and hierarchical regression analysis to test the hypotheses, and found that the antecedents of emotional attachment (related to the charitable attribute) and perceived fairness (related to the consumptive attribute) were positively related to user donation intention. In addition, identification and interaction were positively related to emotional attachme

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Lily Purwianti, Angel, and Edy Yulianto. "The Role of Online Purchasing Behavior and Utilitarian Value in Influencing Impulsiveness within the Framework of the Technology Acceptance Model (TAM)." SKETSA BISNIS 11, no. 1 (2024): 138–59. http://dx.doi.org/10.35891/jsb.v11i1.5448.

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AbstractImpulse buying is the act of purchasing goods suddenly without planning, often triggered by emotional impulses. This phenomenon is important to understand because of its impact on consumer behavior and marketing strategies. Two factors that influence impulse buying are the Technology Acceptance Model (TAM), which measures the extent to which consumers accept technology based on its ease and usefulness, and utilitarian value, which relates to the practical benefits of the product. This research aims to explore purchasing impulsiveness in e-commerce. This research method is quantitative

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Listyowati, Dwi, Indah Sagita Fitri, Sita Dewi, Diana Setiyo Dewi, and Kuncoro Wibowo. "PENGARUH NILAI BELANJA HEDONIS, SUASANA TOKO, DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF." Journal of Information System, Applied, Management, Accounting and Research 9, no. 2 (2025): 891. https://doi.org/10.52362/jisamar.v9i2.1906.

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The retail industry in Indonesia is growing rapidly. Retail stores offer convenience, comfort and good service to consumers. Consumers themselves in shopping are not only based on logic but also emotions. On the basis of emotions, consumers can suddenly want to buy products without planning, this is known as impulse buying. The emotional impulse that makes consumers want to buy products abruptly can be based on pleasure, enjoyment when shopping. Hedonic shopping values indicate that there is pleasure, enjoyment, fantasy in shopping. Consumers can also make impulse purchases because they are ca

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Putra Udiyana, Ida Bagus Gede Prabawa, and I. Gede Nandya Oktora Panasea. "Exploring Gen Y and Z Impulse Buying During Covid-19 Pandemic: Mediating of Shopping Enjoyment for Hedonic Motivation." 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, no. 1 (2023): 147. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(147).

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Changes in societal behavior tend to lean towards adopting a consumeristic lifestyle, where shopping serves as a leisure activity or a means for individuals to seek a renewed emotional state (Moon et al., 2021). The consumption patterns of Generation Y and Generation Z are continuously expanding, capturing the attention of marketers who are increasingly intrigued by these demographic segments. Generation Y constitutes a formidable consumer cohort (Rahulan et al., 2015) characterized by substantial consumption potential and significant purchasing power (Noble et al., 2009). The emerging Generat

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Orth, Ulrich R., Roberta Carolyn Crouch, Johan Bruwer, and Justin Cohen. "The role of discrete positive emotions in consumer response to place-of-origin." European Journal of Marketing 54, no. 4 (2020): 909–34. http://dx.doi.org/10.1108/ejm-05-2018-0353.

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Purpose The purpose of this study is to adopt a functional perspective to integrate and extend three streams of research, the first distinguishing between global affect and discrete emotional episodes, the second highlighting the capability of places to elicit emotions and the third demonstrating the differential impact of discrete emotions on consumer response. Doing so shows that four positive place emotions have a significant and variable influence on consumer purchase intentions for brands originating there. Design/methodology/approach A focus group pilot corroborates that places relate to

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Zhao, Wei, Yi Zhu, and Ruojin Wang. "Exploring the Emotional Impact of In-Store Apparel Experiences on Generation Z Consumers." Advances in Social Behavior Research 16, no. 2 (2025): None. https://doi.org/10.54254/2753-7102/2025.22025.

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This study is set against the backdrop of the experience economy, focusing on the offline clothing consumption scenarios of Generation Z (born between 1996 and 2010). It explores the impact mechanism of multi-dimensional consumption experiences in physical stores on the arousal of positive emotions. Through a questionnaire survey, 270 valid samples were collected, and structural equation modeling was employed for analysis. The findings reveal that sensory experience (visual and tactile stimuli), Feeling experience (staff service and theme activities), interactive experience (fitting room inter

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Liu, Meihua. "A STUDY ON THE IMPACT OF APPAREL E-COMMERCE LIVE STREAMING ON CONSUMERS' IMPULSIVE BUYING INTENTIONS." EUrASEANs: journal on global socio-economic dynamics, no. 6(49) (November 30, 2024): 161–75. https://doi.org/10.35678/2539-5645.6(49).2024.161-175.

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The e-commerce live broadcasting platform has become a significant avenue for clothing companies to enhance their promotional strategies. This paper examines the influence mechanisms of clothing e-commerce on consumers' impulse purchasing behavior from a consumer perspective. Utilizing the Stimulus-Organism-Response (SOR) model, the study proposes a novel hypothesis and conducts empirical verification to assess its validity. This paper investigates the mediating role of arousal in the development of consumers' impulsive purchase intentions. Additionally, it examines the relationships among pri

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Scacchi, Alessandro, Dario Catozzi, Edoardo Boietti, Fabrizio Bert, and Roberta Siliquini. "COVID-19 Lockdown and Self-Perceived Changes of Food Choice, Waste, Impulse Buying and Their Determinants in Italy: QuarantEat, a Cross-Sectional Study." Foods 10, no. 2 (2021): 306. http://dx.doi.org/10.3390/foods10020306.

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Data about self-perceived food choice (FC) changes and their determinants during COVID-19 lockdowns are limited. This study investigated how the Italian lockdown affected self-perceived food purchases (FP), occurrence of impulse buying (IB), household food waste production (HFWP) and their determinants. A web-based cross-sectional survey was distributed in May 2020, collecting an opportunistic sample of the Italian population. A total of 1865 (70% females) people were enrolled, the median age was 29 (IQR 16.0). Most of the sample increased overall FP (53.4%), food consumption (43.4%), reduced

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