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Journal articles on the topic 'Positive political image'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Fan, Qingji. "Relationship among China’s country image, corporate image and brand image." Journal of Contemporary Marketing Science 2, no. 1 (2019): 34–49. http://dx.doi.org/10.1108/jcmars-01-2019-0006.

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Purpose The purpose of this paper is to investigate the effect of China’s image as a country on consumers’ evaluations of brands. Drawing on the literature pertaining to country images and country-of-origin effect, a research model was developed to evaluate country image, corporate image and brand image. Design/methodology/approach To test the model and investigate the effects of country, corporate and brand image on brand attitude and purchase intention, a survey was conducted that examined Korean consumers’ attitudes toward well-known Chinese brands. Findings China’s country image was found

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Geise, Stephanie, Diana Panke, and Axel Heck. "Still Images—Moving People? How Media Images of Protest Issues and Movements Influence Participatory Intentions." International Journal of Press/Politics 26, no. 1 (2020): 92–118. http://dx.doi.org/10.1177/1940161220968534.

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While media images can ease political information perception and processing, the impact of images on behavioral intentions to engage in protest is relatively unexplored. We ask: Under what conditions can news images of protest “move” people and affect the willingness to participate? Aiming to answer this question from an information-processing perspective, we shed light on the nexus between spontaneous, sensory behavior and cognition in response to news media images of protest. We conducted a multigroup experiment in which 143 recipients were randomly exposed to four news images of protest and

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Niu, Xinghui, Yueyan Li, and Mingzhe Gao. "Social Media Use and Regional Image Perception: An Empirical Study Based on the Gansu Image Perception Questionnaire Survey." International Journal of Education, Humanities and Social Sciences 1, no. 1 (2024): 52–60. http://dx.doi.org/10.70088/xnxe5p04.

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This study, using Gansu Province in China as a case, explores the impact of social media use on regional image perception. It finds that social media enhances users' perceptions of economic, political, cultural, and environmental images, indirectly increasing their satisfaction with the Gansu region. The research shows that social media plays a positive role in constructing regional images, particularly through user-generated content on short video platforms, which is more attractive and shareable. Among these, environmental and cultural images have the most significant impact on regional imag

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Savelyeva, Maria. "Analysis of Mutual Perception of Russia and Armenia." Middle & Post-Soviet East 3, no. 3 (2023): 60–76. http://dx.doi.org/10.31249/j.2949-2408.2023.03.04.

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The article presents a political and psychological study of the image of Russia in Armenia and the image of Armenia in Russia. The author set himself the goal of revealing the key features of the mutual perception of countries in the minds of their citizens at a rational and unconscious level of perception. The basis for the study was the analysis of the problematic field and the political context of the relations between the countries, which showed that in the mass consciousness of Armenia, sympathy for cooperation with Russia is fading. The research procedure consisted of conducting focused

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Linkevičiūtė, Vilma. "Shaping the Political Image: Kamala Harris’s Case." Journalism and Media 6, no. 2 (2025): 75. https://doi.org/10.3390/journalmedia6020075.

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This research aims at identifying the prevalent conceptual metaphors in Kamala Harris’s discourse and analysing their role, function and significance in shaping her personal image and the image of her political opponent Donald Trump. This research was conducted using a qualitative research method and applying a conceptual framework, encompassing political discourse analysis and Conceptual Metaphor Theory. Harris’s pre-election political discourse demonstrates a three-dimensional image formation model, including conceptual models as the main image shaping tool: conceptual metaphors aimed at Har

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Paraskeva, Nicole, Helena Lewis-Smith, and Phillippa C. Diedrichs. "Consumer opinion on social policy approaches to promoting positive body image: Airbrushed media images and disclaimer labels." Journal of Health Psychology 22, no. 2 (2016): 164–75. http://dx.doi.org/10.1177/1359105315597052.

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Disclaimer labels on airbrushed media images have generated political attention and advocacy as a social policy approach to promoting positive body image. Experimental research suggests that labelling is ineffective and consumers’ viewpoints have been overlooked. A mixed-method study explored British consumers’ ( N = 1555, aged 11–78 years) opinions on body image and social policy approaches. Thematic analysis indicated scepticism about the effectiveness of labelling images. Quantitatively, adults, although not adolescents, reported that labelling was unlikely to improve body image. Appearance

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Shapiro, Michael A., and Robert H. Rieger. "Comparing Positive and Negative Political Advertising on Radio." Journalism Quarterly 69, no. 1 (1992): 135–45. http://dx.doi.org/10.1177/107769909206900111.

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Compared to positive political ads, negative political ads presented on radio appear to be a two-edged sword that can sometimes cut the sponsor more than the target. In an experiment with college students, negative issue ads were perceived as relatively fair and resulted in a competitive advantage for the sponsor of the ad over the target of the ad. But negative image ads were seen as relatively unfair and resulted in a backlash against the sponsor. Negative ad arguments were remembered more than were arguments from positive ads.

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Setiawan, Muh Farhan, La Yuki Yanto, Nurfiani Nurfiani, Fina Astuti, and Rahmatia Rahmatia. "Analisis Peran Komunikasi Politik dalam Pencitraan Calon Pemimpin pada Kontestan Pemilu." ULIL ALBAB : Jurnal Ilmiah Multidisiplin 3, no. 3 (2024): 108–17. https://doi.org/10.56799/jim.v3i3.2976.

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Political communication has an important role in shaping the image strategy of potential leaders in the eyes of the public. Appropriate political branding is aimed at increasing electability through forming positive public opinion towards candidates. This research aims to analyze which message designs and political communication channels are most effective in building a strong reputation and image for a potential leader. A literature study was carried out on several references related to political communication strategies in relation to candidate imaging. This research uses a qualitative appro

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Melnikov, Sergey, Victor Emelyanov, and Dmitry Poturaev. "SOCIOLOGICAL STUDY OF POLITICAL IMAGE: INDICATORS AND MEDIA PORTRAIT." Economics. Sociology. Law. 02, no. 03 (2023): 59–67. http://dx.doi.org/10.22281/2542-1697-2023-02-03-59-67.

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In the article, the authors consider the image of such a political figure as Vladimir Wolfovich Zhirinovsky. It is proved that sociological research contributes to a more successful formation of the image of a politician. The article substantiates and explores the image indicators of a charismatic politician by analyzing scientific works devoted to the image of this personality, by monitoring a number of news publications with mention of V.V. Zhirinovsky, which allows us to determine the content of publications through the following types of connotations - positive, neutral and negative. The a

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Belokonev, S. Yu, T. V. Evgenieva, V. V. Titov, and Z. R. Usmanova. "BRICS Countries in Political Consciousness of Russian Citizens." MGIMO Review of International Relations, no. 3(66) (July 28, 2019): 111–30. http://dx.doi.org/10.24833/2071-8160-2019-3-66-111-130.

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The article analyzes the Russian citizens’ perceptions of BRICS countries. The authors focus on the cognitive, emotional, behavioral, and symbolic aspects characterizing BRICS countries in political consciousness of the Russians as well as common stereotypes, intentions, and associations. Since the Russian Federation has political and economic interests in cooperation with the BRICS countries, it is important to study representations of Brazil, India, China and South Africa in Russian consciousness and identify the possibilities of their transformation. Proceeding from the results of qualitati

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Laili, Nisful, Pawito Pawito, and Sri Hastjarjo. "The Image Politics of Puan Maharani in the Podcast ROSI." Communicatus: Jurnal Ilmu komunikasi 8, no. 1 (2024): 1–18. http://dx.doi.org/10.15575/cjik.v8i1.33458.

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Podcasts are typically employed by political figures to attract public attention and build a political image. Puan Maharani, a chair of the House of Representatives, who has a bad image in society, uses this media to build a positive image with clarification content. This research aims to analyze the podcast ROSI by KompasTV with a guest Puan Maharani, allegedly intended to build a positive image. This is qualitative research with Fairclaugh analysis at three levels, micro, meso, and macro. At the micro level, we found representations of the texts delivered by Puan Maharani; at the meso level,

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Semande, Frank. "Political Public Relations and Image Management." Journal of Public Relations 2, no. 1 (2024): 38–49. http://dx.doi.org/10.47941/jpr.1697.

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Purpose: The general objective of the study was to explore political public relations and image management. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This seconda

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Fomina, Iuliia. "Evaluative representation of China's political image in modern Russian Media." Филология: научные исследования, no. 1 (January 2024): 118–26. http://dx.doi.org/10.7256/2454-0749.2024.1.44168.

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The object of the study is the evaluative characteristics of the image of China presented in modern Russian media. The subject of the study is the content and language features of the estimated representation of the political image of China as one of the leading geopolitical forces in the world. The material of the work was published by Russian Internet media (2020-2023). The author examines in detail the features of the evaluation of the image of the head of state, Xi Jinping, as well as the implementation of China's domestic and foreign policy. The positive and negative evaluative characteri

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Tkachenko, Olena H., Olha P. Sydorenko, Iuliia O. Melnikova, Nina R. Myronets, and Andrii H. Smus. "media image of Ukraine." Linguistics and Culture Review 5, S4 (2021): 203–17. http://dx.doi.org/10.21744/lingcure.v5ns4.1574.

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A positive image of the country on the international arena enables the state to pursue an active foreign policy, attract investment and tourist flows, and increase its prestige in the world. A positive political, economic, social, and cultural reputation in the world is very important for Ukraine, which is in a state of political crisis, military conflict in the East of the country, and at the same time has declared to uphold the European values and is aimed at joining the EU and the NATO. Ukraine is an attractive source of news in shaping the agenda of influential European media. In 2019, the

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Putra, Zaga Kresna Pratama, and Novrys Suhardianto. "The Influence of Political Connection on Tax Avoidance." Jurnal Akuntansi dan Keuangan 22, no. 2 (2020): 82–90. http://dx.doi.org/10.9744/jak.22.2.82-90.

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The upper echelon theory and rent-seeking theory propose conflicting arguments related to the relationship between a firm’s political connection and tax avoidance. This research aims to examine the relationship between a firm’s political connection and tax avoidance. The 1,079 samples used in this research are public companies with positive income in the 2014-2018 period. By using regression analysis, this research finds that political connection has a negative relationship with tax avoidance, implying that political connection increases tax payment. This research contributes to providing supp

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Carlson, James M., and Kathleen Dolan. "The Waffle Phenomenon and Candidates' Image." Psychological Reports 57, no. 3 (1985): 795–98. http://dx.doi.org/10.2466/pr0.1985.57.3.795.

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This study investigated with 44 undergraduates the effects of political candidates' consistency of attitudes and party affiliation on candidates' image. An experiment designed to examine the waffle phenomenon—individuals who display attitude change are evaluated negatively—showed that observers have significantly more positive images of consistent candidates than inconsistent candidates. Party affiliation did not significantly interact with consistency of attitude.

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Sagatova, Muborak Payzidinovna. "METAPHORS IN POLITICAL DISCOURSE." Oriental Renaissance: Innovative, educational, natural and social sciences 3, no. 22 (2023): 89–91. https://doi.org/10.5281/zenodo.10198615.

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<i>The aim of this article is to study the scope of metaphors as a persuasive tool inherent to political discourse in English.  And when used in political discourse, it helps to create a special positive image of a politician. The political metaphor is one of the effective ways to manipulate a human consciousness.</i>

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Abbas, Zaighum, Adil Adnan, and Sosan Abbas. "The Influence of Political Marketing Mix on Voting Intention: The Mediating Roles of Brand Image, Political Cynicism, and Brand Engagement." Bulletin of Business and Economics (BBE) 13, no. 3 (2024): 21–25. http://dx.doi.org/10.61506/01.00420.

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This study investigates the impact of the political marketing mix on voting intention, emphasizing on the mediating roles of brand image, political cynicism, and brand engagement. The research is grounded in quantitative data collected from 480 respondents in Attock, Pakistan. Structural Equation Modeling (SEM) was employed to analyze the relationships among variables. The findings reveal a significant positive effect of the political marketing mix on voting intention, with brand image and brand engagement serving as positive mediators, while political cynicism negatively mediates the relation

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Pawełczyk, Piotr, and Barbara Jankowiak. "Cechy wizerunku politycznego a emocje w głosowaniu na Bronisława Komorowskiego i Jarosława Kaczyńskiego w wyborach prezydenckich w 2010 roku. Raport z badań postaw politycznych studentów." Przegląd Politologiczny, no. 2 (June 19, 2018): 35–44. http://dx.doi.org/10.14746/pp.2013.18.2.3.

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In the theory of political marketing the concept of the image appears crucial when explaining electoral preferences and behaviors. This paper presents a survey into the relations between image factors and liking for the main two candidates in the presidential elections in Poland in 2010. It is widely supposed that the assessment of a candidate’s image should translate into a definite (positive or negative) emotion towards him or her. An empirical analysis of the influence of political images on political attitudes, however, leads to a slightly more modest conclusion regarding the power of such

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Kuznetsov, Igor. "Institutional trust, the image of the future of the country and the image of the personal future." Sociologicheskaja nauka i social'naja praktika 13, no. 1 (2025): 25–47. https://doi.org/10.19181/snsp.2025.13.1.2.

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The article explores the relationship between institutional trust, the image of a country’s future, and the image of a person’s personal future. Recently, representatives of various disciplines have been paying increased attention to the concept of “image of the future”. It underlies management and strategic decisions and it is one of the key elements in the development of culture and society. The interest of researchers focuses mainly on the social, political and economic circumstances of its occurrence. Trust is rare among them. Although, as several studies show, trust can significantly infl

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Boeva-Omelechko, Natalya B., and Ksenia P. Posternyak. "Transformation of the Image-Concept of Russia in British Political Media Discourse: A Diachronic Aspect." Imagologiya i komparativistika, no. 16 (2021): 148–73. http://dx.doi.org/10.17223/24099554/16/10.

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The images of states as special mental models are created in mass media discourse with its powerful persuasive capacity. The image of one and the same state can be different. This article focuses on the mechanisms of such a change of the image of New Russia in British mass media discourse on the basis of a comparative analysis of the linguistic ways of surfacing the nucleus of the concept “Russia” and its three basic layers - metaphorical, evaluative, and etnocultural associative - in the period after the collapse of the Soviet Union (1991-1993) and in the modern one (2013-2018). The relevance

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Danilova, Nataliya K. "“Landscape of Images”: Symbolic Representations of Yakutia in the Geopoetics of Political Exiles." Общество: философия, история, культура, no. 3 (March 20, 2024): 148–54. http://dx.doi.org/10.24158/fik.2024.3.19.

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In this article, based on the historical and cognitive analysis of the artistic heritage of political exiles (XIX–XX centuries), who influenced the formation of intellectual history and culture of Yakutia, symbolic images associ-ated with the North as the “periphery” of the Russian Empire are revealed. In the mental mapping of artistic space, positive and negative images constructed on the basis of the “supporting metaphor” – Cold – are high-lighted. It is concluded that this concept of Cold influenced the formation of the main metaphorical image of Yakutia as the “edge of the earth” and creat

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Hauer-Tyukarkina, Olga M. "Aspects of constructing a positive image of a political actor in the crisis." Vestnik Tomskogo gosudarstvennogo universiteta. Filosofiya. Sotsiologiya. Politologiya, no. 38 (June 1, 2017): 221–28. http://dx.doi.org/10.17223/1998863x/38/22.

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Natalia, Tanshina. "The Image of Russia in the Historical Memory of the West: Constants and Metamorphoses of Perception." Almanac “Essays on Conservatism” 2, no. 2024 (2024): 42–58. http://dx.doi.org/10.24030/24092517-2024-0-2-42-58.

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Based on the analysis of a wide range of sources, the article examines the image of Russia formed in the historical politics and historical memory of the conditional “West”. The author concludes that the image of Russia is a clear example of the management of the historical past and the use of social technologies to create «convenient past» that allows to explain the «required present» and shape the expected future, as well as justify specifi c political objectives, territorial changes and, in general, economic, political and territorial expansion of the West. Accordingly, history management b

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Akram, Aiman Gul, and Liaqat Iqbal. "A Semantic Analysis of the Political Slogans of Pakistan Tehreek-Insaf and Pakistan Muslim League-Noon." Global Political Review V, no. III (2020): 100–114. http://dx.doi.org/10.31703/gpr.2020(v-iii).10.

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The use of language persuasively and diplomatically in the form of catchy and attractive political slogans plays a significant role in the politics of democratic states. This study analyzes the political slogans chanted by Pakistan Tehreek-i-Insaf (PTI) and Pakistan Muslim League-Noon (PML-N) during the 2018 election campaign with the purpose to analyze Pakistan's political slogans from a semantic perspective to highlight the semantic properties and analyze the use of political slogans for presenting positive-self and a negative image of others. Data in the form of slogans were collected by ra

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Shi, Qian. "Discussion on the Status Quo of Vocational College Students’ Self-Image and its Improvement Strategies." Journal of Contemporary Educational Research 8, no. 1 (2024): 121–26. http://dx.doi.org/10.26689/jcer.v8i1.5996.

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An individual’s self-image is a multi-dimensional and multi-structural concept. Its internal dimensions include ability, knowledge, values, personality, and temperament, and its external dimensions are physical appearance, behavior, and clothing. A good image will have a positive impact both in life and at work. We will choose appropriate clothing and makeup to modify the external image and cultivate positive qualities such as correct values and an optimistic attitude towards life to enhance internal dimensions. Among them, “personality” and “ability” mostly belong to the research category of

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Dombrovskaya, A. Yu, and A. S. Ognev. "Measuring the Image of the Russia’s Future Among Russian Youth: Cognitive Science and Cybermetrics for the Political Study." Humanities and Social Sciences. Bulletin of the Financial University 13, no. 3 (2023): 128–34. http://dx.doi.org/10.26794/2226-7867-2023-13-3-128-134.

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The article presents methodological problems of studying the image of the future of the country among Youth. The unsuitability of the mono-design of empirical analysis, which is limited to the traditional survey method for measuring the image of the future of the state among younger generation, is substantiated. The heuristics of instrumental and projective cognitive science and its possibilities in compensating for the shortcomings of traditional sociology are analyzed. The principles of verification of cognitive science data by methods of automated socio-media analysis of representation in t

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Bikir, Kateryna. "The internal political image of Ukraine as an important factor of modeling state image policy." Bulletin of Mariupol State University. Series: History. Political Studies 10, no. 27 (2020): 64–75. http://dx.doi.org/10.34079/2226-2830-2020-10-27-64-75.

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The article analyses the internal political image of the state and its influence are on the external political image. Interdependence of the internal political and the external political image state is also shown. This article demonstrates once again high actuality and urgency research the internal political image of Ukraine, as an important factor and basis for producing a guided the state image policy. Understanding of the internal political image helps planning the actions for creation actual image of the state on the world arena. It is found out in article, that forming and realization of

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Otieno, Dr Raphael Francis. "The Role of the “Path” and the “Container” Image Schemas in Political Discourse in Kenya." English Language Teaching and Linguistics Studies 1, no. 2 (2019): p123. http://dx.doi.org/10.22158/eltls.v1n2p123.

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The study of conceptual interaction has attracted the attention of many scholars in Cognitive Linguistics. Primarily, the analysis has focused on the role of image-schemas in the construction of metaphors. This study explores the PATH and the CONTAINER image-schemas and the role they play in conceptual formation of metaphors in political discourse in Kenya. The study presents the PATH and its subsidiary image schemas of Verticality, Process and Force-Motion and the CONTAINER image-schema and the subsidiary image-schemas of Excess and In-Out. The analysis reveals that both the PATH and the CONT

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TOLOCHKO, A. V., and V. A. MATVIENKO. "SPECIFICITY OF IMAGE CONSTRUCTION OF POLITICAL PARTIES IN MODERN MEDIADISCURSIVE PRACTICE: EVOLUTION OF CONVERGENCE AND ANTINOMY." Central Russian Journal of Social Sciences 15, no. 6 (2020): 71–87. http://dx.doi.org/10.22394/2071-2367-2020-15-6-71-87.

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The purpose of the study is to analyze the specifics of constructing the image of political parties in modern world media discourse practices. Achievement of this goal by the authors of this article determines the formulation of a number of important tasks, for the solution of which, first of all, the study of the image-making of political organizations is carried out, which is of interest to representatives of various worldview and social groups. The article examines the algorithm for constructing the image of parties and party coalitions, identifies the factors influencing their modification

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Dalimunte, Amin, and Fengwei Wen. "Shaping political image through politeness strategies in the presidential debates." JEES (Journal of English Educators Society) 7, no. 1 (2022): 102–9. http://dx.doi.org/10.21070/jees.v7i1.1660.

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Politeness involves evaluations and attitudes which are closely connected to the assessment of actions. Politeness investigations in presidential debates enables voters to assess the candidates’ behavior to make well-informed decision during the election. The present study investigated politeness strategies in two different presidential debates within the United States electoral context: the Democratic party and the final presidential debates. Data were analyzed by adopting the coding scheme in Brown and Levinson’s frameworks. The overall result indicated that both the presidential debates use

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Terskikh, Marina V. "Representations of Russia and the Russian national character in the modern advertising discourse: linguistic and cognitive analysis." Neophilology, no. 24 (2020): 819–35. http://dx.doi.org/10.20310/2587-6953-2020-6-24-819-835.

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We refer to the concept of the country’s image, which arose in the practice of politicians, government executives, and marketing specialists and has been actively developed in recent dec-ades in the works of representatives of various branches of scientific knowledge: linguists, political scientists, sociologists, philosophers, etc. Media discourse becomes a communication space within which messages are created, on the one hand, reflecting the stereotypical attitudes of the internal and external audience regarding Russia and the Russian people, on the other, correcting negative and reinforcing

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Ariantho, Ujianto, and Riyadi Slamet. "The Influence of Economic, Social, Vision-Mission, Political Affiliates and Candidates' Self-Image on the Trend of Selecting Candidate Head of Regional Head in East Barito District." International Journal of Business Management and Technology 6, no. 3 (2023): 117–31. https://doi.org/10.5281/zenodo.7676798.

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This research is the extent to which the influence of economic, social, vision-mission, political affiliation, and candidate's self-image on the tendency to choose a regional head candidate in the East Barito district, Central Kalimantan province with the hope that through this research, a candidate for a regional head who is qualified to develop the region both from the economic side to achieve maximum regional development. The results of this study are also expected to have implications for the development of economics, namely in the field of regional economic growth and political market

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Gasanov, Bogdan V. "Accentuation of family image as image intensification components in political discourse." Current Issues in Philology and Pedagogical Linguistics, no. 4(2020) (December 25, 2020): 12–21. http://dx.doi.org/10.29025/2079-6021-2020-4-12-21.

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This article focuses on the trends implying the creation and presentation of the image of a politician and his family in the media political discourse, as well as on their impact on shaping and maintaining an image status within predictive strategies of real action. The author defines the concept of the “personal brand” and offers an analysis of the degree of its dependence on the means of media presentation and self-presentation, as well as forecasting public authority. The goals of creating and promoting the politician’s image components, and its criteria in view of self-presentation are als

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Kholisoh, Nur, and As'ad As'ad. "The Role of Spin Doctor in Political Communications to Win the Most Votes." Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia 8, no. 1 (2023): 157–68. http://dx.doi.org/10.25008/jkiski.v8i1.832.

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Winning the most votes in the legislative elections is not easy, especially in areas previously controlled by the incumbents. The election-winning team, especially spin doctors, bears an effort to conduct proper political communication. The team developed also requires support including qualified political experience of its members to build a positive public image and opinion about the candidate. This study aims to investigate the role of spin doctor political communication by legislative candidates in winning the most votes in the Administrative District of Seribu Islands Regency in the 2019

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Plotnikova, Maria V., and Ivan V. Suslov. "Grin of Empire: Modelling of Russian Bear in Foreign Multimodal Media Texts." Galactica Media: Journal of Media Studies 6, no. 4 (2024): 107–44. https://doi.org/10.46539/gmd.v6i4.563.

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The article is devoted to the image of Russia modelling through the zoomorphic conceptual metaphor of Russian bear in foreign multimodal texts. The metaphorical image is analyzed retrospectively to identify both common and specific features in different languages and cultures. We also detect a correlation between the positive and negative representation of this image depending on the socio-political context. The authors focus on various ways of interpreting and transforming the image of the Russian bear in multimodal media texts of different genres. The study revealed the prevalence of a negat

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Awah, Chibuike Kalu, and Igwe Peace Dr. "IMAGE MANAGEMENT AND PUBLIC ACCEPTANCE OF POLITICAL PARTIES IN RIVERS STATE." GPH-International Journal of Social Science and Humanities Research 05, no. 09 (2022): 55–67. https://doi.org/10.5281/zenodo.7371054.

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This paper investigates the relationship between image management and public acceptance of political parties in Rivers State. The aim was to examine the relationship between image management and public acceptance of political parties in Rivers State using organizational reputation and brand competence as dimensions. The study adopted cross-sectional research design. 332 copies of questionnaire distributed. The Multiple Regression Analysis Statistical tool was used with the aid of Statistical Package for Social Sciences (SPSS version 23.0), discriminant validity (AVE) and Cronbach Alpha verifie

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Velikaya, Natalia Mikhaylovna, and Elena Yur'evna Berezkina. "Russia in public discourse and public opinion of citizens of the Italian Republic." Contemporary Europe, no. 3 (June 15, 2023): 45–56. http://dx.doi.org/10.31857/s020170832303004x.

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The authors examine the social grounds for the formation of a positive image of Russia in the public opinion of Italy. The purpose of the study is to measure how the attitude of the Italians towards Russia has changed after 2022. The research is based on a secondary analysis of the representative results of sociological surveys of EU citizens and also on the authors’ analysis of political public discourse, where the source was the Italian media and the statements of political actors. The stability of the positive image of Russia in Italian public opinion is determined by the stable economic, p

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Pavlova, O. Y. "POLITICAL PARTY AS A DERIVATIVE OF THE TV SHOW IN CONTEMPORARY UKRAINE: CULTURAL TECHNOLOGY OF IMAGE VERSUS IDEOLOGY." UKRAINIAN CULTURAL STUDIES, no. 1(10) (2022): 61–66. http://dx.doi.org/10.17721/ucs.2022.1(10).11.

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The author analyzed the TV show "Servant of the People" and how it influenced the functioning process of political parties in Ukraine through the prism of the correlation of ideological and technological practices in the TV show. The methodology of the study is based not on the analysis of the content of political programs and organizations, but on the logic of hierarchies and transformations of cultural practices. The main marker of the dominance of technology over ideology in the 2019 presidential elections in Ukraine was the fact that a political party is created with the same name after it

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Grishanin, N. V., I. A. Vetrenko, and I. V. Pisarsky. "THE IMAGE OF A POLITICAL LEADER IN THE MEDIA: DYNAMICS OF CHARACTERISTICS ON THE BACKGROUND OF THE TRANSFORMATION PROCESSES IN THE RUSSIAN FEDERATION." Moscow University Bulletin. Series 12. Political Science, no. 3, 2024 (June 15, 2024): 105–20. https://doi.org/10.55959/msu0868-4871-12-2024-2-3-105-120.

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In the article, the authors analyze the dynamics of the formation of the image of a political leader in media publications in Russian language for 2013–2024. The key approaches to the study of the image of a leader were considered, and possible forms of representation of a leader in the media were described. The analysis of the use of the concepts of ‘statehood’, ‘globalism’, ‘charisma’, ‘morality’, ‘authoritarianism’ in the media in forming the image of a leader allows us to develop a psychosemantic typology of political leader images based on positive or negative connotations in the descript

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Ekaputri, Anastasia Arini, Aldo Biondy Roesli, R. Venesia Putri Maridjan, and Evelyn Hendriana. "INFORMATION INTEGRITY AND ELECTORAL CHOICES." Jurnal Manajemen Pemasaran 19, no. 1 (2025): 1–13. https://doi.org/10.9744/pemasaran.19.1.1-13.

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This study explores the relationship between news truthfulness, news credibility, source credibility, political brand trust, political brand image, and voting intention. The objective of this study is to understand how those factors collectively influence voters' perception and behavior. Using a quantitative approach, the data was collected through online surveys of 250 eligible voters in Indonesia, analyzed using Structural Equation Modeling (SEM). The results indicate that news truthfulness significantly increases both political brand trust and image. Meanwhile, source credibility positively

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Suchilina, A. A., and D. A. Shehovtsova. "The Problem of Involving International Students in a Positive Discourse for Russia." Humanities and Social Sciences. Bulletin of the Financial University 10, no. 6 (2020): 72–75. https://doi.org/10.26794/2226-7867-2020-10-6-72-75.

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The growth of academic mobility creates additional opportunities for promoting a positive image of Russia in the world through the secondary political socialization of international students. We carried out a pilot study of the socio-political attitudes of international students at Financial University. It was based on the thesis that the level of student loyalty in relation to the political course of modern Russia directly depends on the degree of their awareness of the activities of the authorities of the Russian Federation. The monitoring showed that the desire of international students to

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Chesnokova, Natalia. "“Peaceful island” Jeju: political branding of the region and formation of its positive image." Asia and Africa Today, no. 12 (2020): 34. http://dx.doi.org/10.31857/s032150750012796-7.

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Vaulina, М., and Е. Gainullina. "THE IMAGE CREATING OF PRESIDENT OF THE REPUBLIC OF KOREA AT THE CURRENT STAGE." Transbaikal state university journal 27, no. 3 (2021): 53–59. http://dx.doi.org/10.21209/2227-9245-2021-27-3-53-59.

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The article examines the factors that build the image of the president of the Republic of Korea, such as the political course, communication with the people, the politician’s social circle, his hobbies, the lighting of information in the media, the political technologies, etc. Special attention is paid to the reaction of the Koreans and the world community upon the actions of Moon Jae-in. Have been compared the impressions made by Park Geun-hye and Moon Jae-in. The conclusion draws out that the image of Moon Jae-in has positive characteristic, which roughly contrasts with the previous presiden

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Carrizales, Tony. "The Positive Image of Public Servants in Editorial Cartoons (1999 - 2003)." Public Voices 11, no. 1 (2016): 51. http://dx.doi.org/10.22140/pv.101.

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The editorial cartoon has been a part of American culture since the beginning of the nation’s founding. The following review of editorial cartoons takes a specific look at public servants who are not in the political spotlight, such as teachers, police, fire and postal service men and women. Through a review of editorial cartoons from 1999-2003, it becomes apparent that there are positive images of public servants amid the numerous negative ones published daily. The selection of cartoons, most notably those following the attacks of September 11, 2001, highlights that heroism and service can be

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Nurbagomedova, Zukhra Rabazanovna. "Narrative component in the structure of politicians' image." Litera, no. 5 (May 2025): 25–32. https://doi.org/10.25136/2409-8698.2025.5.74366.

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The subject of the research is the structure and functions of narrative as a tool for shaping political image in the media space, including its substantive, structural, and symbolic characteristics. The object of the study is political communication in modern mass media, particularly in the context of transnational media discourse. The author examines various aspects of the topic, such as the typology of narratives (personal, public, meta-, and conceptual), their plot structures, emotional carga and symbolic potential. Speech strategies for influence (enhancement, degradation, phantom threat,

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McKinnon, Lori Melton, Lynda Lee Kaid, Janet Murphy, and Cynthia K. Acree. "Policing Political Ads: An Analysis of Five Leading Newspapers' Responses to 1992 Political Advertisements." Journalism & Mass Communication Quarterly 73, no. 1 (1996): 66–76. http://dx.doi.org/10.1177/107769909607300107.

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Researchers analyzed the content of five leading newspapers' coverage of 1992 political advertisements. Findings revealed that newspaper ad watches focused more on negative than on positive television spots, particularly those offered by incumbents rather than challengers. Political ads tended to be issue rather than image oriented. The researchers suggest that gatekeepers frame ad watches as priority agenda items. Although the visual and verbal content of the political spots are often discussed, most ad watch features fail to analyze ethically suspect techniques.

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Dimitrovski, Darko. "The role of political risk in the travel fair decision-making process." International Journal of Contemporary Hospitality Management 32, no. 5 (2020): 1905–23. http://dx.doi.org/10.1108/ijchm-03-2019-0246.

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Purpose This paper aims to determine the influence of travel fair selection factors on exhibitor intention to attend, in conjunction with the role of political risk within that relationship. Design/methodology/approach Following the basic premises of image repair theory, this quantitative study examines the perceptions of 205 exhibitors – both domestic and international – at Belgrade Travel Fair. Findings Two variables – travel fair customer acquisition and retention orientation and market orientation – were found to influence travel fair intention in a statistically significant manner, while

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Mikhnevich, O. I., and A. P. Chudinov. "The metaphorical image of the Turkish president Recep Tayyip Erdogan in Russian political Internet discourse." Current Issues in Philology and Pedagogical Linguistics, no. 3 (September 25, 2024): 74–91. http://dx.doi.org/10.29025/2079-6021-2024-3-74-91.

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The paper analyses the metaphorical image of the Turkish President Recep Tayyip Erdogan in Russian political Internet discourse. The analysis of a metaphorical image involves a sequential study and description of metaphorical models and their structure. The selection of empirical material was carried out by random sampling. The research material consists of features, journalistic and news articles (posted in online publications, on Internet portals and blog platforms), which covered political events related to the activities of the Turkish President R. Erdogan. Preference was given to features

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Mardhiah, Ainol, Cindenia Puspasari, Anismar Anismar, and Mulyadi Mulyadi. "Political parties' portrayal attempts in creating an image of Aceh's women politicians." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 6, no. 2 (2022): 560–72. http://dx.doi.org/10.25139/jsk.v6i2.4899.

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This study aims to provide an overview of political imagery done by political parties for their female politicians. The constructivist paradigm with a descriptive qualitative approach is used in this study. The informants were the chairman of the DPC of the Democratic Party, the PPP Party, the PKB Party, the chairman of the PDI-P DPD, and female politicians from these parties. The data analysis technique used in this study was the Interactive Model Data Analysis method. The results show that the political parties establish a positive image of women politicians, including involving all women me

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