Log in

Relevant bibliographies by topics / Post-purchase satisfaction / Journal articles

To see the other types of publications on this topic, follow the link: Post-purchase satisfaction.

Journal articles on the topic 'Post-purchase satisfaction'

Author: Grafiati

Published: 10 September 2021

Last updated: 9 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Post-purchase satisfaction.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

M, SAKTHIVEL MURUGAN, and SHANTHI R M. "Issues relating to purchase and post purchase behaviour." Journal of Management and Science 1, no. 3 (December 30, 2012): 226–28. http://dx.doi.org/10.26524/jms.2012.27.

Full text

Abstract:

Consumer is the king and it is the consumer who determines what a business is. The wealth of products and services produced in a country make our economy strong. Almost all the products have a number of alternative supplies and the consumer should make a decision to buy products of a particular brand. Consumers make two types of purchases. Trial purchase and repeat purchases. If a consumer is induced to purchase for the first time, a smaller quantity than usual and with certain degree of hesitancy, it is termed as a product trial. In any event, the trial is the base of purchase behavior where intention is to evaluate a product through trial. On the other hand repeat purchase indicates the commitment on the part of the consumer towards the product, company and others. The purchase process marks the recognition of actual purchasing environment and its effect on the process. This is the stage where mental evaluation is translated into purchase activity at the point of purchase. The act of purchase can be affected by many factors. Time, mood, shopping experience, sales persons effectiveness, etc. But the consumer satisfaction is determined by the person’s overall feeling toward the product after purchase. Satisfaction is often determined by the degree to which a product’s performance is consistent with the consumer’s prior expectations of how well it will function. Product may be introduced by consumers into secondary markets during a process of lateral cycling. The purchase and post purchase are the last two stages of consumer decision making.While the purchase stage is more crucial from the manufacturers or marketer’s perspective, the post purchase behavior indicates the ultimate satisfaction perceived by consumers and has implications for marketers as a determinant of future purchase decisions.

APA, Harvard, Vancouver, ISO, and other styles

2

Shcherba, O. I. "A CONSUMER BEHAVIOR: THE IMPACT OF POST-PURCHASE SATISFACTION AND POST-PURCHASE DISSONANCE." Habitus, no. 20 (2020): 20–25. http://dx.doi.org/10.32843/2663-5208.2020.20.2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Worland, Merrill, Catherine Black, and Charles Freeman. "Pre-purchase and post-purchase apparel satisfaction of female skiers and snowboarders." International Journal of Fashion Design, Technology and Education 10, no. 2 (October 24, 2016): 200–208. http://dx.doi.org/10.1080/17543266.2016.1246619.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Shahin Sharifi, Seyed, and Mohammad Rahim Esfidani. "The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty." International Journal of Retail & Distribution Management 42, no. 6 (June 3, 2014): 553–75. http://dx.doi.org/10.1108/ijrdm-05-2013-0109.

Full text

Abstract:

Purpose – The purpose of this paper is to study how relationship marketing can reduce cognitive dissonance in post-purchase stage and, thereby, increase customer satisfaction and encourage loyalty under mediating roles of trust and cognitive dissonance. Design/methodology/approach – Based on a survey on consumers of cell phones, the authors tested the effects of relationship marketing on cognitive dissonance and then customer satisfaction, behavioural, and attitudinal loyalty, using structural equation modelling. Findings – The results indicate that, thanks to relationship marketing, consumers undertook less cognitive dissonance in post-purchase stage. Thus, as consumers faced less cognitive dissonance, they represented more satisfaction and thereby behavioural and attitudinal loyalty. Additionally, the study confirmed the mediating role of trust and cognitive dissonance. Practical implications – The results show that when brands and retailers make their ties with their customers stronger and encourage trust, they can discourage cognitive dissonance in post-purchase stage and thereby encourage customer satisfaction and behavioural and attitudinal loyalty. Originality/value – Literature on post-purchase behaviour and cognitive dissonance shows how cognitive dissonance can reduce post-purchase satisfaction. Our research adds to the literature of both relationship marketing and post-purchase behaviour.

APA, Harvard, Vancouver, ISO, and other styles

5

Mugge, Ruth, Hendrik N. J. Schifferstein, and Jan P. L. Schoormans. "Product attachment and satisfaction: understanding consumers' post‐purchase behavior." Journal of Consumer Marketing 27, no. 3 (May 4, 2010): 271–82. http://dx.doi.org/10.1108/07363761011038347.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Chae, Myung-Hee, Catherine Black, and Jeanne Heitmeyer. "Pre-purchase and post-purchase satisfaction and fashion involvement of female tennis wear consumers." International Journal of Consumer Studies 30, no. 1 (January 2006): 25–33. http://dx.doi.org/10.1111/j.1470-6431.2005.00434.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Nawi, Noorshella Binti Che, and Abdullah Al Mamun. "Customer satisfaction of online apparel businesses in Malaysia: point-purchase and post-purchase comparison." International Journal of Business Innovation and Research 12, no. 3 (2017): 386. http://dx.doi.org/10.1504/ijbir.2017.082093.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Al Mamun, Abdullah, and Noorshella Binti Che Nawi. "Customer satisfaction of online apparel businesses in Malaysia: point-purchase and post-purchase comparison." International Journal of Business Innovation and Research 12, no. 3 (2017): 386. http://dx.doi.org/10.1504/ijbir.2017.10002772.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Ju, Naan, Jee Sun Park, and Kyu Hye Lee. "Market Mavenism and Post-Purchase Satisfaction/Dissatisfaction of Apparel Shoppers." International Journal of Costume and Fashion 14, no. 2 (December 31, 2014): 51–65. http://dx.doi.org/10.7233/ijcf.2014.14.2.051.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Cao, Yingxia, Haya Ajjan, and Paul Hong. "Post-purchase shipping and customer service experiences in online shopping and their impact on customer satisfaction." Asia Pacific Journal of Marketing and Logistics 30, no. 2 (April 9, 2018): 400–416. http://dx.doi.org/10.1108/apjml-04-2017-0071.

Full text

Abstract:

Purpose The purpose of this paper is to understand the role of post-purchase logistic services on customer satisfaction and future purchase decision, to reveal any differences across China and Taiwan, to fill in a gap in the literature focused on post-purchase logistic activities related to shipping, return, and tracking, to provide managerial guidance in logistics for e-commerce, and to develop insights on logistic services for future research. Design/methodology/approach Using a validated survey instrument, 384 respondents in China and 145 respondents in Taiwan are collected. The research model is analyzed using component-based estimation approach to structural equation modeling. Findings The structural equation analysis of the study found that post-purchase shipping and tracking have an impact on customer satisfaction in both China and Taiwan. It also found that customer service is the most significant factor among the examined antecedents for online shoppers in China. While, return service is more important for shoppers in Taiwan. Finally, customer satisfaction played a stronger positive role for online shoppers in Taiwan as compared to their counterparts in China. Research limitations/implications This research extended the current literature about post-purchase logistic services in an online shopping environment with a literature-based research model and good empirical data support. However, one limitation of the study is that the data collected represents a cross-sectional sample; future research should examine longitudinal sample to study customers’ purchase intentions over time. Practical implications This study can help both scholars and practitioners understand the importance of tracking, return, shipping, and customer service in an online shopping environment and across countries. It provides insights on designing e-commerce relevant shipping services to satisfy and attract customers across countries. Originality/value The study investigated how post-purchase activities contributed to customer satisfaction in online shopping and explored the influence of customer satisfaction on future purchase intention in China and Taiwan. This is one of the first studies available in the literature to provide empirical support and managerial insights about post-purchase activities related to shipping, tracking, and returns for e-commerce with cross-regional comparison.

APA, Harvard, Vancouver, ISO, and other styles

11

Miriam Vincy, Rini, and Dr Hemamala K. "Service Failures and Recovery Strategies in E-tailing: Examining the effects of Product Type and Transaction Frequency." MATEC Web of Conferences 172 (2018): 05004. http://dx.doi.org/10.1051/matecconf/201817205004.

Full text

Abstract:

The purpose of this paper is recognize product type differences on post recovery satisfaction levels when online purchase failures happen at any stage during an order fulfilment cycle. In particular, we determine how it changes based on the recovery strategy adopted. Findings support the hypothesis that the satisfaction regarding an online purchase reduces when the product is purchased with more shopping effort, i.e. customers will have more satisfaction regarding the order fulfilment process when buying a convenience good than buying a speciality good. This study is unique in that, unlike previous studies on order fulfilment process in e-tailing investigating the relationship between severity of a service failure and post recovery satisfaction, we examine how does the satisfaction levels upon service recovery strategy adopted changes based on the frequency of purchase of the customer on an e-tailing platform. Results suggest that the satisfaction after an online purchase failure and its recovery tends to be high for a customer who has a high frequency of purchasing online than a person with a low frequency of purchasing online.

APA, Harvard, Vancouver, ISO, and other styles

12

A.R., Abdul Rais, Zahari M.S.M., Chik C.T., and Hanafiah M.H. "Re-patronization at hospital healthy cafeterias: what does it take for the occurrence?" British Food Journal 121, no. 8 (August 5, 2019): 1763–81. http://dx.doi.org/10.1108/bfj-01-2019-0044.

Full text

Abstract:

Purpose The purpose of this paper is to confirm the inter-relationship between healthy cafeteria attributes, perceived value, eating behaviour, satisfaction and post-purchase behaviour in the hospital setting. Design/methodology/approach A conceptual model proposed comprises of five latent variables representing healthy cafeteria attributes, perceived value, eating behaviour, satisfaction and post-purchase behaviour. A total of 570 completed questionnaires were collected, and the hypotheses were tested using structural equation modelling. Findings This study found that eating behaviour and satisfaction significantly mediates the relationship between healthy cafeteria attributes and customers’ post-purchase behaviour. Meanwhile, customers’ perceived value weakly moderates the relationship between healthy cafeteria and eating behaviour. Originality/value This paper is among the first few which attempt to holistically measure the attributes that influence people to visit healthy cafeterias and the subsequent effect they have towards their post-purchase behaviour. The novelty of this study is portrayed through the inclusion of eating behaviour and the perceived value dimension in healthy foodservice study, which is still minimal compared to commercial foodservice.

APA, Harvard, Vancouver, ISO, and other styles

13

Park, Young-Hee. "A study on the Purchase Appraisal Standard and Post-purchase Satisfaction of Natural Dyeing Products." Journal of the Korean Society for Clothing Industry 14, no. 1 (February 28, 2012): 64–74. http://dx.doi.org/10.5805/ksci.2012.14.1.064.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Izquierdo-Yusta, Alicia, Carmen María Gómez-Cantó, María Pilar Martínez-Ruiz, and Héctor Hugo Pérez-Villarreal. "The influence of food values on post–purchase variables at food establishments." British Food Journal 122, no. 7 (April 21, 2020): 2061–76. http://dx.doi.org/10.1108/bfj-06-2019-0420.

Full text

Abstract:

PurposeThe importance of food values for the post–purchase process has not been widely studied. Most previous research in this line has focused on examining either the attributes of specific food categories, without taking the corresponding values into account, or food-purchasing attitudes and behaviour. To address this gap in the research, this paper delves deeper into the influence of food values on post–purchase variables.Design/methodology/approachSpecifically, it analyses the influence of food values on satisfaction (both with the purchase and with the establishment), switching costs and loyalty. To this end, a sample of 708 consumers, collected through online questionnaires in Spain, is analysed using various descriptive statistics and causal models.FindingsThe findings confirm the influence of food values on satisfaction and that satisfaction positively influences loyalty. Switching costs were not found to moderate the relationship between satisfaction and loyalty.Research limitations/implicationsThe survey had to be completed online, and, thus, respondents needed to have an e-mail address. This influenced the respondents' profile, since many consumers over the age of 54 do not have e-mail, do not use it, or are more reluctant to complete online surveys.Practical implicationsPurchase satisfaction was not found to affect switching costs, which reinforces the idea that loyalty can sometimes be spurious. It would thus be an indicator that, as long as consumers have no other option, they will continue to shop at the establishment. In contrast, establishment satisfaction did generate switching costs. This finding could be due to aspects such as convenience, the development and maintenance of relationships with the employees, knowledge of where products are located in the store, etc. Customers may be dissatisfied with their purchase, yet still satisfied with an establishment, which could entail very high switching costs for them and, therefore, cause them to remain loyal (albeit spuriously) to the establishment.Originality/valueThis research contributes to the literature in this field by examining the influence of food values on key post-purchase variables.

APA, Harvard, Vancouver, ISO, and other styles

15

Ting, Shueh-Chin. "What Influences Customer Satisfaction When? Product and Service Over Time." Journal of Management Research 8, no. 3 (June 14, 2016): 45. http://dx.doi.org/10.5296/jmr.v8i3.9538.

Full text

Abstract:

<p>Though researchers have examined the changes in the effects of product and service performance on customer satisfaction, the short time frames of most studies prevents deeper understanding of this relationship. This study collects information from pre-purchase to 15 years post-purchase from 11,056 potential and existing automobile customers in the Taiwan market. The data is analyzed by a regression model. Results reveal that the importance of both product and service performance change over long time and the long-term trends of product and service performance weights are non-linear. In addition, from pre-purchase to the second year post-purchase, service weight is higher than product weight, but after the third year, product weight exceeds service weight. Product and service weight on customer satisfaction over time exhibit curvilinear relationships. Therefore, which one of product or service a company should stress depends on the stage in the customer relationship.</p>

APA, Harvard, Vancouver, ISO, and other styles

16

Khraim, Hamza. "An exploratory study on factors associated with consumers’ post-purchase dissonance of electric vehicles." Innovative Marketing 16, no. 4 (November 26, 2020): 13–23. http://dx.doi.org/10.21511/im.16(4).2020.02.

Full text

Abstract:

Consumers’ post-purchase dissonance usually instigates after the purchase decisions are considered extremely important for marketers, resulting in severe consequences on consumer satisfaction and switching behavior. The current study aims to investigate the potential effect of consumer knowledge of electric vehicles (EVs), perceived risk, functional characteristics of EVs, attitude towards EVs on consumer post-purchase dissonance. The paper uses a quantitative approach by designing and distributing an online questionnaire to respondents. A total of 268 respondents participated and filled the online questionnaire. The data analysis revealed that functional characteristics emerge to be the leading factor per the consumer’s response, followed by perceived risk. The hypotheses testing results showed that functional characteristics, knowledge, and attitude have a statistically significant effect on post-purchase dissonance while concerning the perceived risk of EV. The results show that it has no statistically significant influence on post-purchase dissonance. Based on the results, it is critical to enhance consumer knowledge about the functional characteristics of electric vehicles to create a positive attitude that contributes to reducing post-purchase dissonance.

APA, Harvard, Vancouver, ISO, and other styles

17

Mathur, Tanuj, Gurudas Das, and Ujjwal Kanti Paul. "Convenience, Satisfaction, and Post-Purchase Behavior in India's Health Insurance Market." Journal of Global Marketing 29, no. 4 (August 5, 2016): 218–32. http://dx.doi.org/10.1080/08911762.2016.1206650.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Ting, Chih-Wen, Miao-Sheng Chen, and Chia-Ling Lee. "E-satisfaction and post-purchase behaviour of online travel product shopping." Journal of Statistics and Management Systems 16, no. 2-03 (March 2013): 223–40. http://dx.doi.org/10.1080/09720510.2013.821337.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Richins, Marsha L., and Peter H. Bloch. "Post-purchase product satisfaction: Incorporating the effects of involvement and time." Journal of Business Research 23, no. 2 (September 1991): 145–58. http://dx.doi.org/10.1016/0148-2963(91)90025-s.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Yang, Sung-Mok, and Hyoung-Gil Kim. "A Study on Factors Affecting Mobile Impulsive Purchase and Post-Purchase Satisfaction : Focused on Apparel Products." Journal of Internet Electronic Commerce Resarch 19, no. 1 (February 28, 2019): 307–30. http://dx.doi.org/10.37272/jiecr.2019.02.19.1.307.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Goet, Joginder. "Customer Satisfaction Towards ATM Service In Nepalese Banking Sector." Management Dynamics 23, no. 2 (December 31, 2020): 45–52. http://dx.doi.org/10.3126/md.v23i2.35805.

Full text

Abstract:

This research is intended to examine the relationship between reasonability of fee charged, choice of ATM, usage of service and post purchase behavior and customer satisfaction. The research has used primary sources of data. A well-structured questionnaire was designed to collect data from 200 respondents using purposive sampling technique. The data was analyzed using correlation. The findings revealed that there was a positive and significant relationship between reasonability of fee charged, choice of ATM, usage of service and post purchase behavior and customer satisfaction. The research is afresh study in the field of banking sector in Nepalese context. There is an implication of research in the banking sector.

APA, Harvard, Vancouver, ISO, and other styles

22

Che Nawi, Noorshella, Michelle WL Fong, and Arthur Tatnall. "Using Research Case Studies in eCommerce Marketing Courses: Customer Satisfaction at Point-of-Purchase and Post-Purchase." Journal of Information Technology Education: Research 13 (2014): 015–25. http://dx.doi.org/10.28945/1944.

Full text

APA, Harvard, Vancouver, ISO, and other styles

23

Jones, Michael A., and Valerie A. Taylor. "Marketer requests for positive post-purchase satisfaction evaluations: Consumer depth interview findings." Journal of Retailing and Consumer Services 41 (March 2018): 218–26. http://dx.doi.org/10.1016/j.jretconser.2017.12.013.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Han, Heesup, and Sunghyup Sean Hyun. "Key factors maximizing art museum visitors’ satisfaction, commitment, and post-purchase intentions." Asia Pacific Journal of Tourism Research 22, no. 8 (July 3, 2017): 834–49. http://dx.doi.org/10.1080/10941665.2017.1345771.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Burger, Philip C., and Cynthia W. Cann. "Post-purchase strategy: A key to successful industrial marketing and customer satisfaction." Industrial Marketing Management 24, no. 2 (March 1995): 91–98. http://dx.doi.org/10.1016/0019-8501(94)00036-v.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Park, Myoung Kug. "The Post Purchase Behavior according to Participant`s Satisfaction in Ski Camp." Journal of Sport and Leisure Studies 18 (November 30, 2002): 243–50. http://dx.doi.org/10.51979/kssls.2002.11.18.243.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Lee, Euna and JinSook Hwang. "The Effect of Omni-channel Consumers’ Pre-purchase Searching Behavior on Post-purchase Satisfaction and Word-of-Mouth." Journal of Korea Design Forum ll, no. 55 (May 2017): 75–86. http://dx.doi.org/10.21326/ksdt.2017..55.006.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

박영희. "A Study on the Actual Purchase Conditions and Post-Purchase Satisfaction for Clothing Made with Eco-friendly Fabric." Research Journal of the Costume Culture 19, no. 1 (February 2011): 1–18. http://dx.doi.org/10.29049/rjcc.2011.19.1.1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Jung, A.-Lam, Il-Han Seo, and Sun-Hee Kim. "The Effect of Purchasing Satisfaction and Post-Purchase Behavior on the Factors Determining the Purchase of Golf Items." Journal of Golf Studies 14, no. 3 (September 30, 2020): 117–28. http://dx.doi.org/10.34283/ksgs.2020.14.3.10.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Li, Gang, and Xin Shi. "The Determinants of Consumers’ Purchase Intention to Online Group-Buying." Advanced Materials Research 459 (January 2012): 372–76. http://dx.doi.org/10.4028/www.scientific.net/amr.459.372.

Full text

Abstract:

This paper contributes to examine the determinants of consumers’ post-adoption purchase intention with an integrated theoretical model proposed by our study. Data collected from a questionnaire survey of group buying consumers provides empirical support for that model. The results indicate that consumers’ satisfaction with prior use and perceived usefulness significantly influence consumers’ continuance intention. Consumers’ satisfaction is determined primarily by consumers' confirmation of expectation and secondarily by perceived e-recovery service quality. Further, confirmation also has a significant influence on post-adoption perceived usefulness

APA, Harvard, Vancouver, ISO, and other styles

31

Adam, Issahaku, Charles Atanga Adongo, and Francis Eric Amuquandoh. "A structural decompositional analysis of eco-visitors’ motivations, satisfaction and post-purchase behaviour." Journal of Ecotourism 18, no. 1 (October 4, 2017): 60–81. http://dx.doi.org/10.1080/14724049.2017.1380657.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Dubé, Laurette, and Kalyani Menon. "Multiple roles of consumption emotions in post‐purchase satisfaction with extended service transactions." International Journal of Service Industry Management 11, no. 3 (August 2000): 287–304. http://dx.doi.org/10.1108/09564230010340788.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Park, Young-Hee. "A Study on the Selection Behavior and the Post-purchase Satisfaction for Men's Suits." Journal of the Korean Society for Clothing Industry 12, no. 1 (February 28, 2010): 46–59. http://dx.doi.org/10.5805/ksci.2010.12.1.046.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Ozer, Leyla, and Beyza Gultekin. "Pre- and post-purchase stage in impulse buying: The role of mood and satisfaction." Journal of Retailing and Consumer Services 22 (January 2015): 71–76. http://dx.doi.org/10.1016/j.jretconser.2014.10.004.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

YoungHye Jang and Park, Myung-Ho. "The Affective and Behavioral Responses to Online Compulsive Buying:Moderating Effect of Post-Purchase Satisfaction." Journal of Consumption Culture 16, no. 1 (March 2013): 89–110. http://dx.doi.org/10.17053/jcc.2013.16.1.005.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Halstead, Diane, Cornelia Dröge, and M. Bixby Cooper. "Product warranties and post‐purchase service: a model of consumer satisfaction with complaint resolution." Journal of Services Marketing 7, no. 1 (January 1993): 33–40. http://dx.doi.org/10.1108/08876049310026088.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Isa, Azwardi Md, Mohammad Basir Saud, and Md Daud Ismail. "Examining reasons for post-purchase satisfaction in buying local brands: When local meets local." Asia Pacific Management Review 21, no. 1 (March 2016): 48–61. http://dx.doi.org/10.1016/j.apmrv.2015.10.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

ABDUNUROVA, Assem, Maira USPANOVA, Rajibul HASAN, Zinagul SURAPBERGENOVA, and Nuradin KUDAIBERGENOV. "Pre - Purchasing and Post - Purchasing Travel Behavior on Social Media: The Case of Kazakhstan." Journal of Environmental Management and Tourism 11, no. 6 (September 13, 2020): 1475. http://dx.doi.org/10.14505/jemt.11.6(46).18.

Full text

Abstract:

Purpose – To identify consumers’ travel behavior on social media (SM) before and after purchasing tourism product in the case of the Republic of Kazakhstan. Methodology – A quantitative survey collected data involving travel purposes from 413 users of SM platforms. Findings – This paper revealed the impact of social-economic characteristics on travel behavior and characterized two stages of purchasing process tourism product on SM: The pre-purchase behavior: the impact on decision-making process such factors as sources of trustworthy content, travel frequency, being a member of travel companies’ SM and feedback from travel companies; The post-purchase behavior: the impact of satisfaction and dissatisfaction on the level of spreading positive and negative reviews; feedback from travel companies on consumers’ satisfaction, frequency usage of SM. The originality – The paper investigated pre-purchasing and post-purchasing travel behavior on SM and lack of researches and online travel behavior statistics in Central Asia makes this paper valuable.

APA, Harvard, Vancouver, ISO, and other styles

39

Karim, Kasnaeny, and Muhammad Jibril Tajibu. "TRADISI MAPPASSILI SEBAGAI SALAH SATU PENENTU KEPUASAN KONSUMEN BUGIS PASCA PEMBELIAN PRODUK DI KOTA MAKASSAR." BISMA 13, no. 1 (March 26, 2019): 19. http://dx.doi.org/10.19184/bisma.v13i1.8817.

Full text

Abstract:

Related to the purchase and consumption of consumptive products (e.g., vehicles, houses, and other luxury goods), Bugis-Makassar society will perform a local tradition called Mappassili, which is a special ceremony performed after purchasing and before consuming the product. This study examines the post-purchase consumer behavior related to local culture. The objective of this study is to analyze the reasons behind the existence of Mappassili tradition and to examine customer satisfaction after implementing this tradition in Bugis-Makassar tribe in Makassar City. This study used a qualitative research method. Data were collected through in-depth interviews with the sample consisted of 20 research informants obtained by applying the snowball sampling technique. The results showed that even though Bugis-Makassar tribe has lived in a modern way of life, they still implement the Mappassili tradition after purchasing the product in order to avoid danger in life or due to the pressure from the parents or families. The Mappassili tradition was not only performed to achieve satisfaction, but also to obtain the feeling of security and comfort in purchasing and consuming the product. Keywords : Bugis-Makassar tribe, Mappassili, post-purchase behavior

APA, Harvard, Vancouver, ISO, and other styles

40

Tandon, Urvashi, Ravi Kiran, and Ash Sah. "Analyzing customer satisfaction: users perspective towards online shopping." Nankai Business Review International 8, no. 3 (August 7, 2017): 266–88. http://dx.doi.org/10.1108/nbri-04-2016-0012.

Full text

Abstract:

Purpose This study aims to identify and analyse the key determinants influencing customer satisfaction towards online shopping in India. Design/methodology/approach The literature concerning major attributes of website functionality, perceived usability, perceived usefulness and customer satisfaction in online retailing were reviewed. Data were collected from 365 respondents active in online shopping for examining the constructs. The model was empirically tested using structural equation modelling. Findings The findings of the study reveal that perceived usefulness and website functionality have a positive impact on customer satisfaction, whereas perceived usability had a significant but negative impact on customer satisfaction. Practical implications This research will help online retailers to attract and motivate new customers for online shopping and existing customers to extend it in their daily purchase. Online retailers can improve post purchase satisfaction and eventually increase online customers. Originality/value This is one of the preliminary study dealing with customer satisfaction towards online retailing in India. The scale has been extended to include items like satisfaction with cash on delivery mode of payment not included in previous scales. The scale of perceived usefulness has also been deepened by adding time performance, product performance and promotional performance.

APA, Harvard, Vancouver, ISO, and other styles

41

Sánchez García, Isabel, and Rafael Curras-Perez. "Is satisfaction a necessary and sufficient condition to avoid switching? The moderating role of service type." European Journal of Management and Business Economics 29, no. 1 (February 13, 2019): 54–83. http://dx.doi.org/10.1108/ejmbe-02-2018-0035.

Full text

Abstract:

Purpose The purpose of this paper is to study the drivers of service provider switching intention other than satisfaction and, additionally, analyse the moderating role of the type of service (utilitarian vs hedonic). Specifically, the authors study the effects of alternative attractiveness, post-purchase regret, anticipated regret and past switching behaviour. Design/methodology/approach A representative survey with 800 consumers of mobile phone services (utilitarian) and holiday destinations (hedonic) was carried out. Findings Satisfaction is not a significant antecedent of switching intention in the hedonic service and its effect is marginal in the utilitarian service. In the utilitarian service, the main predictor of switching intention is post-purchase regret, whereas in the hedonic service, the main determinants of switching intention are past switching behaviour and anticipated regret. Originality/value The main contribution of this study is the analysis of the determinants of provider switching behaviour that may explain abandonment by satisfied customers, to see if their influence is greater or smaller than that of satisfaction itself, which has been the most analysed variable. Furthermore, there are expected to be differences between utilitarian and hedonic services, an aspect which is also studied in this work.

APA, Harvard, Vancouver, ISO, and other styles

42

Ko, Hyun-Ju, So-Jung An, Ji-Yoon Han, and Ji-Young Yoon. "Effect of Cognitive Dissonance in Franchise Foodservice Advertisement on Customer Satisfaction and Post-purchase Behavior." Journal of the Korean Society of Food Culture 28, no. 6 (December 30, 2013): 631–39. http://dx.doi.org/10.7318/kjfc/2013.28.6.631.

Full text

APA, Harvard, Vancouver, ISO, and other styles

43

Shin, Mi-Hyang. "A Study for Influence VMD Components on Commitment and Post-purchase Satisfaction within SPA Stores." Journal of the Korea Academia-Industrial cooperation Society 13, no. 6 (June 30, 2012): 2540–50. http://dx.doi.org/10.5762/kais.2012.13.6.2540.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Zhang, Di, Hyeong Yu Jang, and Mi Jin Noh. "The Post Behavior Process after Purchase Satisfaction of Apparel Design Qualities Focused on Country Image." Asia-pacific Journal of Multimedia services convergent with Art, Humanities, and Sociology 7, no. 4 (April 30, 2017): 141–50. http://dx.doi.org/10.14257/ajmahs.2017.04.54.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Ujianto, Ujianto, and Koko Sugiharto. "PENGARUH GAYA HIDUP, PENJUALAN PRIBADI DAN KELOMPOK REFERENSI TERRADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK ASURANSI JIWA SERTA DAMPAKNYA PADA KEPUASAN PELANGGAN (Studi pada PT. Asuransi Jiwasraya Surabaya Regional Office)." EKUITAS (Jurnal Ekonomi dan Keuangan) 8, no. 2 (January 1, 2007): 237. http://dx.doi.org/10.24034/j25485024.y2004.v8.i2.2366.

Full text

Abstract:

This research talk about the influence of lifestyle, personal selling and reference group on consumer purchase decision and so its impact on customer satisfaction. The objective of research is in order to analyze significances a_{ structural equation modefling that is built based on theory and conseptualization of that phenomenon. The research is explanatory research that effort to test hypothesis statistically and explain it descriptively and inferentialy. Instrument of the research is questionnaire and collected by personally administered and post mail. Research population is the customer who accept the premium . The sample 183 person taken .from target population by area random sampling l,ifestyle indicated in 9 items, personal selling in I I items, reference group in 3 items, consumer purchase decision in 2 items and customer satisfaction in JO items.The result of the research is the lifestyle, pesonal selling, reference group have an sign ficant effect toward the costumer satisfaction through consumer decision making as an intervening variable.

APA, Harvard, Vancouver, ISO, and other styles

46

Wang, Hai Ping. "Website Characteristics and Online Consumers’ Repurchase Behavior: An Empirical Study." Advanced Materials Research 225-226 (April 2011): 917–20. http://dx.doi.org/10.4028/www.scientific.net/amr.225-226.917.

Full text

Abstract:

Online consumers experience a three-stage transaction process and every stage has its different characteristics, we developed a model based on S-O-R (Stimulation-Organism-Response) framework to show how they influence online consumers’ repurchase behavior. We used data collected from undergraduates by specified online purchase and the method of Structure Equation Modeling (SEM) to test the model. The empirical findings indicated that three aspects of website characteristics including website design, functionality and usability, post-purchase service quality all significantly affected online repurchase behavior both directly and indirectly through consumer satisfaction.

APA, Harvard, Vancouver, ISO, and other styles

47

Gunawan, Ayumi Fitriani, and Wahyu Budi Priatna. "TINGKAT KEPUASAN KONSUMEN TERHADAP RESTORAN HAPPY COW STEAK BOGOR JAWA BARAT." Forum Agribisnis 5, no. 2 (July 18, 2017): 139–58. http://dx.doi.org/10.29244/fagb.5.2.139-158.

Full text

Abstract:

Happy Cow Steak is a restaurant in Bogor which offers western menu with steak as its main product. The aim of this research was to find out the characteristic of Happy Cow Steak’s consumers, buying decision process, and consumer satisfaction. There were 90 respondents participating in this reserach. The methods used in this study were descriptive analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The research showed that the majority of consumers who visited Happy Cow Steak Restaurant were women, 21-30 years old, income between Rp 500.000 to Rp 1.499.999 per month, bachelors and senior high school, graduate students, not married, and lived in Bogor. There were five stages which the happy cow steak consumers had in their buying decision making process, i.e. need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Importance Performance Analysis (IPA) showed that the steak cutlery availability, restaurant cleanness, and restaurant comfort were the priority to be improved to meet customer satisfaction. Based on Customer Satisfaction Index (CSI) test, consumer satisfaction level of Happy Cow Steak Restaurant was 71, 94 percent implying that the customers were satisfied.

APA, Harvard, Vancouver, ISO, and other styles

48

Lee, Da Young, Seung Sin Lee, and Young Hee Lee. "A Post-Purchase Satisfaction of Skin Care Cosmetics Depending on a Pre-Purchase Utilization of Information Sources among Consumers in Their 20s." Family and Environment Research 55, no. 6 (December 21, 2017): 593–607. http://dx.doi.org/10.6115/fer.2017.043.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Meyliana, Meyliana, Henry Antonius E. W., and Stephen W. Santoso. "Kepuasan Mahasiswa terhadap Implementasi E-CRM pada Binus University." ComTech: Computer, Mathematics and Engineering Applications 3, no. 1 (June 1, 2012): 354. http://dx.doi.org/10.21512/comtech.v3i1.2422.

Full text

Abstract:

Education industry is a service enterprise that has its unique characteristics. Thus, the implementation of e-CRM in education institutions and other service companies is different. The research methodology uses variables Pre-Purchase, At-Purchase, Post-Purchase, e-Trust, e-Satisfaction and e-Loyalty, where the hypothesis was tested by correlation analysis and regression analysis. Besides, it also uses IPA (Importance Performance Analysis) to identify factors to be improved by calculating the gap analysis. The test results obtained show that based on the correlation analysis, all the H1hypotheses (has relationship) are accepted and based on the regression analysis, all the hypotheses H1 (has effects) is accepted. Under the IPA, for both increases in the first priority and second priority, all the variables need to be improved.

APA, Harvard, Vancouver, ISO, and other styles

50

Jae-yeong Kim and 임상현. "Effect of Price Image on Post-purchase Satisfaction and Repatronage Intention: Mediating Role of Price Fairness." Journal of Distribution Science 15, no. 1 (January 2017): 71–81. http://dx.doi.org/10.15722/jds.15.1.201701.71.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!