Academic literature on the topic 'Postmodern consumers'

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Journal articles on the topic "Postmodern consumers"

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Rytel, Tomas. "THE PREVAILING FEATURE OF CONSUMER NEEDS IN THE POSTMODERN ERA: CONSUMER NEEDS ANALYSIS IN THE LITHUANIAN MOBILE TELECOMMUNICATIONS SECTOR." Ekonomika 89, no. 1 (2010): 91–106. http://dx.doi.org/10.15388/ekon.2010.0.991.

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The scientific problem lies in the fact that consumer needs in the postmodern1 era, as a response to the growing significance of the socio-emotional values in contemporary society, are stated rather than examined in a specific industry context to identify the feature of the needs which dominates in consumers within a specific industry. The paper presents an analysis of the motivating consumer needs within the Lithuanian mobile telecommunications sector, enabling identification of the prevailing type of consumers (based on the features of motivation needs), which affects consumer commitment to
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Canavan, Brendan. "Post-postmodern consumer authenticity, shantay you stay or sashay away? A netnography of RuPaul’s Drag Race fans." Marketing Theory 21, no. 2 (2021): 251–76. http://dx.doi.org/10.1177/1470593120985144.

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Consumer negotiation of authenticity is explored through a netnography of online fans of the reality television series RuPaul’s Drag Race. Suggestion is of a post-postmodern approach to negotiating the authenticity of series narratives consumed, associated authentic identities of consumers, and of supporting interactions of the consumer community. A more reconstructive stance arises from some fans’ occasional frustrations over staging interfering with narrative truth and at times perceived dismissal of meaningful fixed identity. Public performances before and with other online fans help to agg
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Rehman, Varisha. "Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era." Global Business Review 18, no. 3_suppl (2017): S19—S37. http://dx.doi.org/10.1177/0972150917693139.

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This article seeks to demonstrate the importance of the integration of specific cultural traits of Indian consumers on their buying behaviour. It offers better and more comprehensive insights into the factors that affect the buying behaviour of Generation X, Y and Z consumers. Through a conceptual framework, this article tries to bridge the gap between the Indian consumers’ perceptions and their actual buying behaviour. The study reported in this article also identifies the ‘influencers’ and ‘intermediaries’ of consumer behaviour for Generation X, Y and Z consumers. Participation and observati
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Marinelli, Nicola, Mariarosaria Simeone, and Debora Scarpato. "Does quality really matter? Variables that drive postmodern consumer choices." Nutrition & Food Science 45, no. 2 (2015): 255–69. http://dx.doi.org/10.1108/nfs-03-2014-0022.

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Purpose – The purpose of this paper is to provide insights into the factors that affect consumer choices for both policymakers and food companies. Design/methodology/approach – Four hundred questionnaires were administered in the city of Florence (Tuscany, Italy). Data analysis was carried out according to a two-step procedure in a multivariate statistical framework: in the first stage, a multiple correspondence analysis was performed; in the second step, the single-link (nearest neighbour) cluster analysis allowed three homogeneous groups of consumers to be identified on the basis of their sp
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Appau, Samuelson, and Sefa Awaworyi Churchill. "Bridging cultural categories of consumption through indeterminacy: A consumer culture perspective on the rise of African Pentecostal-Charismatic Christianity." Journal of Consumer Culture 19, no. 1 (2017): 125–45. http://dx.doi.org/10.1177/1469540517745709.

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Postmodern discourse challenges dichotomous cultural categories such as male/female, past/present and consumer/producer; it rather venerates the complexity, fusion, and diffusion of cultural categories. This ideology suggests that indeterminate or fluid cultural categories liberate consumer culture discourse availing it to varying consumer needs. African Pentecostal-Charismatic Christianity advances such a postmodernist discourse that recognizes and bridges indeterminate physical, temporal, moral, and symbolic cultural categories of consumption. This is achieved through two processes: converge
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Kvidal-Røvik, Trine. "The Meaning of the Feminist T-Shirt: Social Media, Postmodern Aesthetics, and the Potential for Sociopolitical Change." Media and Communication 6, no. 2 (2018): 210–19. http://dx.doi.org/10.17645/mac.v6i2.1302.

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This article examines the potential for political or social change as part of postmodern cultural expression in consumer culture. Throughout the article, I discuss the way sociopolitical messages, circulating in contemporary culture, represent an interesting element in terms of their intertextual referencing and postmodern blurring. Postmodern aesthetic features merge commodifying, resistive, and identifying processes, which can enable sociopolitical messages to spread into new arenas of resistance and fly under the radar, so to speak. In particular, I claim that new forms of engagement in soc
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Haanpää, Leena. "Consumers? green commitment: indication of a postmodern lifestyle?" International Journal of Consumer Studies 31, no. 5 (2007): 478–86. http://dx.doi.org/10.1111/j.1470-6431.2007.00598.x.

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Simmons, Geoff. "Marketing to postmodern consumers: introducing the internet chameleon." European Journal of Marketing 42, no. 3/4 (2008): 299–310. http://dx.doi.org/10.1108/03090560810852940.

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Altintas, M. Hakan, Necmi Gursakal, Hans Ruediger Kaufmann, Demetris Vrontis, and Feride Bahar Isin. "Always-on mobile phone behaviour impulsive and postmodern consumers." International Journal of Technology Marketing 5, no. 4 (2010): 328. http://dx.doi.org/10.1504/ijtmkt.2010.039735.

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Skandalis, Alexandros, John Byrom, and Emma Banister. "Paradox, tribalism, and the transitional consumption experience." European Journal of Marketing 50, no. 7/8 (2016): 1308–25. http://dx.doi.org/10.1108/ejm-12-2014-0775.

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Purpose The aim of this paper is to explore how the paradox of individualism/tribalism is brought into play and negotiated by consumers in the wake of the post-postmodern era. Design/methodology/approach The paper draws on netnographic and interview data from the Greek football manager (FM) online gaming community. FM is a simulation strategy game in which players act as “real-life” managers from the screen of their computer. Findings A central paradox and a set of four supporting paradoxes are identified. These paradoxes give rise to a transitional mode of experience, which lies on the border
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Dissertations / Theses on the topic "Postmodern consumers"

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Lee, Jaeil. "Symbolic meanings, consumers' responses and interpretaions of postmodern fashion advertisements /." The Ohio State University, 2000. http://rave.ohiolink.edu/etdc/view?acc_num=osu1488194825665097.

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Näslund, Oskar, and Björnbom Nicklas Öhrnstedt. "Mainstream ethical consumption : The motivations and level of morality of everyday consumers." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161073.

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Growing issues such as climate crises, social injustice and neglection of basic human rights have created a new type of consumption, namely ethical consumption. Ethical consumption was initially mainly concerned for environmental issues but has in later years starting to include a variety of pressing issues. Ethical consumption was also initially mainly connected to groups of extremists, but with the increasing availability of ethical products in mainstream outlets, ethical consumption has shifted to be a mainstream consumer game. Mainstream ethical consumption has largely been neglected in pr
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Gromova, Lydia. "”Vi kan bli ett Barbielag!” : En studie om yngre barns sociala relationer och identitetsskapande i ett postmodernt konsumtionssamhälle." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26365.

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One of the main goals in this study is to investigate how young children's identity formation and social relationships are depicted by today's consumer society.  In order to reach the goals of the study I also concentrated myself on questions regarding the reflection of symbolic aspects consumption in younger children's interaction and preschool-teachers' ideas about how and in what ways children's consumption patterns are created and developed nowadays. In order to answer the presented research questions I used the theoretical arguments of researchers in the field of pedagogy Gert Biesta in c
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Votava, Kate. "EVOLVE house flexible dwelling for the postmodern consumer culture /." Cincinnati, Ohio : University of Cincinnati, 2006. http://www.ohiolink.edu/etd/view.cgi?acc%5Fnum=ucin1148305353.

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Thesis (Master of Architecture)--University of Cincinnati, 2006.<br>Title from electronic thesis title page (viewed July 10, 2006). Includes abstract. Keywords: flexible architecture; flexible housing; prefab; prefabricated housing; systems building; adaptable housing; adaptable architecture; flexible; housing. Includes bibliographical references.
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PENNA, MARCELO HENRIQUE LUTTERBACH. "POSTMODERN CONSUMER TRIBES: AN EXPLORATORY STUDY ON ROAD CYCLISTS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2010. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16730@1.

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O Pós-Modernismo tem sido objeto de estudo de inúmeros trabalhos acadêmicos que abordam suas características de fragmentação, heterogeneidade, convívio com ideais conflitantes e descrença na existência de verdades únicas e explicações universais (COVA, 1996a). Para definir suas estratégias, as pesquisas pós-modernas devem consideram a existência de microgrupos sociais, criados livremente pelas pessoas de acordo com suas escolhas afetivas (MAFFESOLI, 2006). Também denominados neotribos, tribos, comunidades ou grupos pós-modernos (COVA, 1996a; MAFFESOLI, 2006), eles conectam pessoas através de f
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VOTAVA, KATE. "EVOLVE HOUSE: FLEXIBLE DWELLING FOR THE POSTMODERN CONSUMER CULTURE." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1148305353.

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Bill, Jasemin. "Att leva som Robin Hood? : En hermeneutisk studie om vad det innebär att vara sopdykare i ett postmodernt konsumtionssamhälle." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19267.

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Syftet med den föreliggande studien har varit att beskriva och skapa en djupare förståelse för vad det innebär att vara sopdykare i ett postmodernt konsumtionssamhälle. Den teoretiska delen i studien har bestått av Zygmunt Baumans teorier om konsumtionsliv, globalisering och postmodern etik. Material har bestått av fem intervjuer med två kvinnor och tre män som sopdyker regelbundet. Den metodologiska utgångspunkten har varit att tolka materialet utifrån ett hermeneutiskt förhållningssätt i tre olika nivåer. De begrepp som tillsammans utgör en huvudtolkning om vad det innebär att vara sopdykare
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Wattanasuwan, Kritsadarat. "I am what I consume : the postmodern self and consumption symbolism." Thesis, University of Oxford, 2000. http://ora.ox.ac.uk/objects/uuid:6a9910fa-24e7-4a52-9c58-d862bde3a4f0.

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This thesis employs interpretive research via ethnographic fieldwork to explore the complex relationship between the postmodern self and consumption symbolism. In postmodernity, where society becomes more global but simultaneously decentred, pastiche-like and hyperreal, the self is encountering a number of dilemmas propelled by the looming threat of personal meaninglessness. In order to attain a sense of existence, the self appears to seek the meaningfulness of life from and through symbolic consumption. Indeed, postmodernity is primarily a consumer culture where consumption is central to the
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HOKKANEN, SILJA. "Fashion brands and consumption in postmodern consumer culture. The construction of self and social identities." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18045.

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Today’s postmodern consumer culture is embedded with consumption and products are now used for their symbolic properties. Possessions have become so important for us that they have become a part of our extended selves and forms of differentiation between individuals and groups of people. The purpose of this research was to gain a better understanding of the role of fashion brands in the identity construction of adults. The objectives of the research focused on how an individual’s identity of self is constructed with the help of fashion brands, especially in social environments, and how an indi
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Wolfaardt, Christel. "Disneyland : an aesthetic of postmodern consumer culture, hyperreality and semiotic content in the visual arts." Diss., University of Pretoria, 1996. http://hdl.handle.net/2263/23931.

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In this study Disneyland is analysed as a model for the creation of an aesthetic of Postmodern consumer culture, hyperreality and semiotic content. It explores Postmodern society and its visual art preferences, whilst revealing an ubiquitous aesthetic for Postmodern spectator-consumers as actors on the proverbial Postmodern stage. The various manifestations of 'Disneyfied' consumerism, hyperreality and semiotic content collectively reveal a society saturated with mass media produced imagery and messages. In this milieu, this study explores the responsibilities as well as opportunities that are
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Books on the topic "Postmodern consumers"

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Hirschman, Elizabeth C. Postmodern consumer research: The study of consumption as text. Sage in cooperation with the Association for Consumer Research, 1992.

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B, Holbrook Morris, and Association for Consumer Research (U.S.), eds. Postmodern consumer research: The study of consumption as text. Sage Publications, 1992.

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Fabris, Giampaolo. Il nuovo consumatore: Verso il postmoderno. FrancoAngeli, 2003.

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The consumerist manifesto: Advertising in postmodern times. Routledge, 1992.

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Bischkopf, Tobias. Vom Käufer zum Mitgestalter: Konsumentenmarketing in der Postmoderne. Lang, 2010.

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History and refusal: Consumer culture and postmodern theory in the contemporary American novel. Lehigh University Press, 2009.

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Hou xian dai dian ying: Hou xian dai xiao fei she hui de wen hua qi guan = Postmodern cinema : a cultural spectacle of the consumer society. Sichuan ren min chu ban she, 2009.

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Undoing culture: Globalization, postmoderism and identity. Sage Publications, 1995.

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Ronald, Strickland, ed. Growing up postmodern: Neoliberism and the war on the young. Rowman & Littlefield, 2002.

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Gordon, Andrew. Consumption, Consumerism, and Japanese Modernity. Edited by Frank Trentmann. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199561216.013.0025.

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The experience of people in Japan offers a rich body of evidence for a comparative and global study of consumption from early modern, through modern times, and to the postmodern period. One finds ample grist for the mill of economic historians seeking to measure the extent and the shifts in consumption of all manner of goods and services. One also finds sources in abundance from the seventeenth century onwards speaking to the politics and culture of regulating, lamenting, and celebrating consumption. Building on early modern foundations, consumption expanded in the era of self-conscious modern
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Book chapters on the topic "Postmodern consumers"

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Jameson, Fredric. "Postmodernism and Consumer Society." In Postmodern Debates. Macmillan Education UK, 2001. http://dx.doi.org/10.1057/978-1-137-04505-8_3.

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de Burgh-Woodman, Hélène. "Postmodern Culture, Convergence and Advertising." In Advertising in Contemporary Consumer Culture. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-77944-7_2.

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Parsons, Elizabeth, Pauline Maclaran, and Andreas Chatzidakis. "Postmodern marketing and beyond." In Contemporary Issues in Marketing and Consumer Behaviour. Routledge, 2017. http://dx.doi.org/10.4324/9780203526040-2.

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Garrett, Roberta. "The Early 1990s ‘Postmodernist’ Melodrama: Female Virtue in the Consumer Age." In Postmodern Chick Flicks. Palgrave Macmillan UK, 2007. http://dx.doi.org/10.1057/9780230801523_3.

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Hamouda, Manel. "The Postmodern Consumer: An Identity Constructor?" In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_199.

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Ward, Janelle. "Political Consumerism as Political Participation?" In Political Communication in Postmodern Democracy. Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230294783_10.

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Holmwood, John. "Citizenship and Inequality in Postmodern Social Theory." In Constructing the New Consumer Society. Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1007/978-1-349-25337-1_4.

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Yoshioka, Aiko. "Fashion, Self, Postmodern Consumer Culture and Sex and the City." In Japanese Consumer Dynamics. Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230302228_10.

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Erdoğan, Bayram Zafer, and Tolga Torun. "The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand Equity." In Integrated Communications in the Postmodern Era. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137388551_6.

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Steinhoff, Heike. "Monstrous Makeovers: Somatechnics of Resistance in Postmodern Consumer Culture — Chuck Palahniuk’s Invisible Monsters." In Transforming Bodies. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137493798_4.

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Conference papers on the topic "Postmodern consumers"

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Taylor, Arthur. "Information Quality and Truth: Consumerism, Deception and the Postmodern Age." In ISIS Summit Vienna 2015—The Information Society at the Crossroads. MDPI, 2015. http://dx.doi.org/10.3390/isis-summit-vienna-2015-s1001.

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Karakehya, Naile. "Environmental Effects of the Consumerist Society." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00729.

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Consumerist society is a concept which was exist in modern history and raised up with postmodern period. Therefore, it belongs to the period of time corresponding to after modernity of mankind. Some features of the consumerist society like consumption of images and consumption for pleasure, causes serious environmental problems. Because of frantic production and energy consumption in order to meet the demands about consuming and discharging of goods without obsolescence, our planet is becoming less and less livable. Create awareness of this is to be done first to put a stop to dangerous downtu
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Triwijayati, Anna, Melany, and Dian Wijayanti. "Postmodern Mindset and Behavior of Indonesia Consumer: Local Brand Preference, Early Adopter, Consumer Credit, and Online Buying based on Social Class." In International Conference on Business, Economy, Entrepreneurship and Management. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009959001270142.

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Kubíčková, Helena, and Nikola Šlahůnková. "Proměny peri-urbánního prostředí na příkladu spotřebitelského chování." In XXIV. mezinárodního kolokvia o regionálních vědách. Masaryk University Press, 2021. http://dx.doi.org/10.5817/cz.muni.p210-9896-2021-17.

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The submitted paper refers to a current phenomenon in the form of peri-urban space and its transfigurations reflecting the migration of the population to the cities, their postmodern consumer behavior, or current purchasing preferences. The paper aims to analyze the consumer behavior of shoppers in the local production market, identify key motivations and characteristics of purchases, and secondarily identify the connection with the approach to travel. The methods used include a quantitative questionnaire survey, thus the answers were collected during the field survey by a simple random select
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Sekot, Aleš. "Parents and their Children’s Sports." In 12th International Conference on Kinanthropology. Masaryk University Press, 2020. http://dx.doi.org/10.5817/cz.muni.p210-9631-2020-29.

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An essay is rooted in the exploration of broader complex context of the phenomenon of phys-ical motion and sportive activities in contemporary sedentary society. It is at that time the topical problem of pointed parenting styles that is freshen and enliven in the context of edu-cational support aiming to active life orientation, including regular sportive activities. The spe-cific accents and educational methods of parenting are playing crucial role in this respect at the level of authoritative, authoritarian, liberal and neglecting styles (Sekot, 2019). Parenting styles prefiguring motivation
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