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Relevant bibliographies by topics / PR (public relations)

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Academic literature on the topic 'PR (public relations)'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2025

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Journal articles on the topic "PR (public relations)"

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Sumarto, Rumsari Hadi. "KOMUNIKASI DALAM KEGIATAN PUBLIC RELATIONS." INFORMASI 46, no. 1 (2016): 63. http://dx.doi.org/10.21831/informasi.v46i1.9650.

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Organizations in maintaining the sustainability of life requires communication. Good established communication will affect the harmonious and harmony relations between the organization and its publics. A positive image is represented if there is a harmonious interaction between an organization and its publics. Imaging of anorganization is usually attached to public relations. Imaging can be awakened/built if there is a harmonious and pleasant communication between an organization and its publics. To support public relations activities, organization requires communication to be able to interact

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Al-Jenaibi, Badreya. "Satisfying Public Relations." International Journal of E-Adoption 5, no. 1 (2013): 1–16. http://dx.doi.org/10.4018/jea.2013010101.

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This paper assesses the state of PR in the UAE in relation to global media, and highlights needs in this area for both public and private enterprises. The paper explores the types of Social Media (SM) used for public relations in the UAE and what it plays in PR departments. The main research focus of this paper is how PR departments are utilizing social media to engage in advocacy work. Employing a qualitative method, interview data is taken from a cross section of 40 organizations throughout the UAE. It addresses perceptions of benefits, challenges, public acceptance, and future strategies of

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Alyaqoub, Rasha Adel, and Nik Adzrieman Bin Abdul Rahman. "Conceptualizing the Management of Online Public Relations among Public Relations Practitioners." Annals of Contemporary Developments in Management & HR 1, no. 2 (2019): 45–49. http://dx.doi.org/10.33166/acdmhr.2019.02.005.

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Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standardized concept used as the varied studies often rely on the specific conceptualization of the practitioners and his experience in this field. This paper intends to show the conceptualization of online public relations among public relation practitioners and illation the factors that led to the under

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Van Heerden, Gené, and Ronél Rensburg. "Public relations roles empirically verified among public relations practitioners in Africa." Communicare: Journal for Communication Studies in Africa 24, no. 1 (2022): 69–88. http://dx.doi.org/10.36615/jcsa.v24i1.1752.

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There is a lack of knowledge and understanding of the practice of public relations (PR)in Africa, which prohibits the continent to fulfil its responsibility towards the global PRsociety as well as other developing countries. Based on the findings of a master’sdissertation on the practice of PR in Africa, this article focuses on one of the conceptsthat were measured, namely PR roles.The article discusses current literature in the field of roles research and describes theempirical verification of two PR roles in Africa. Although the three roles of the PRstrategist, manager and technician were me

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Thompson, Gareth. "Public relations interactions with Wikipedia." Journal of Communication Management 20, no. 1 (2016): 4–20. http://dx.doi.org/10.1108/jcom-12-2014-0083.

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Purpose – The purpose of this paper is to consider the relevance of the institutional analysis and development (IAD) framework (Ostrom, 1990) in understanding the incentives for public relations (PR) practitioners’ interactions with Wikipedia, and other common-pool media. Design/methodology/approach – This interdisciplinary conceptual paper applies the economics theory of commons governance to two case studies of PR interactions with Wikipedia. Findings – The analysis concludes that commons governance theory identifies the downside risks of opportunistic behaviour by PR practitioners in their

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Dottori, Mark. "Public relations in strategic management." Journal of Professional Communication 5, no. 2 (2018): 59–98. http://dx.doi.org/10.15173/jpc.v5i2.3749.

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This article proposes that it is advantageous for organizations’public relations (PR) departments to adopt strategic managementas a core function. A series of theories that have shapedour understanding of organizational strategy were reviewedto identify links to PR practice and scholarship, suggesting PRshould move beyond providing information and assisting inthe implementation of strategy. Instead, PR should facilitatethe ongoing process of becoming ‘strategized’ towards desiredorganizational characteristics. This perspective provides a linkbetween strategy and PR theory, allowing each to bri

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Wolf, Katharina, and Catherine Archer. "Public relations at the crossroads." Journal of Communication Management 22, no. 4 (2018): 494–509. http://dx.doi.org/10.1108/jcom-08-2018-0080.

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PurposeUsing the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in Singapore and Perth, Western Australia, and explores the fundamental question of PR purpose.Design/methodology/approachDrawing on Bourdieu’s theory of practice and in particular his notion of social capital, this exploratory study is based on the critical analysis of 31 semi-structured interviews with senior PR professionals in Singapore and Perth, Western Australia.FindingsPR professionals concur with assumpti

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Ja'far, Ja’far. "Madrasah Public Relations Management in Attracting Public Interest." Nidhomiyyah: Jurnal Manajemen Pendidikan Islam 6, no. 1 (2025): 15–25. https://doi.org/10.38073/nidhomiyyah.v6i1.1984.

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Public relations (PR) is a critical aspect of educational institutions. This study aims to understand PR management and employs a qualitative method with a descriptive approach. The research findings reveal the PR strategies at MTs Al-Yasini, which include periodic work meetings between the principal and teachers concerning PR programs, providing optimal services to parents to attract public interest, and student presentations that captivate community interest. The challenges faced by the PR team at MTs Al-Yasini include the lack of parental concern for students’ and school-related issues. The

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Lovis, Kevin Zaprilan. "Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology." Ultimacomm: Jurnal Ilmu Komunikasi 12, no. 2 (2020): 285–300. http://dx.doi.org/10.31937/ultimacomm.v12i2.1639.

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Citra perusahaan yang baik di mata publik menjadi salah satu faktor yang harus diperhatikan di tengah persaingan bisnis saat ini. Bagi perusahaan fintech lending yang bergerak pada layanan keuangan dan beroperasional secara online, trust dan citra positif dari pengguna atau calon pengguna menjadi hal yang penting. Membangun trust dan citra positif merupakan fungsi dari public relations dalam sebuah perusahaan. Melalui penelitian ini akan dilihat bagaimana praktisi public relations Investree menjalankan aktivitas PR dalam rangka mengelola citra perusahaan. Penelitian ini menggunakan paradigma i

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Yusoff, Siti Zanariah, Shahir Akram Hassan, and Isyaku Hassan. "EEDUCATIONAL FOUNDATIONS OF PUBLIC RELATIONS." Conhecimento & Diversidade 16, no. 43 (2024): 401–30. https://doi.org/10.18316/rcd.v16i43.11891.

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Public relations (PR) is a fundamental concept in the communication field. The Western theories and practices of PR have dominated the field. However, it is argued that these theories may not be appropriate for the study of PR in Eastern countries or to be synchronized with the Islamic concept. Thus, there is a need to explore the concept and dimensions of PR from an Islamic perspective. Therefore, this research aims to explore the basic concepts and dimensions of PR from an Islamic perspective and propose a framework for its implementation in Islamic organizations. This study employs a qualit

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Dissertations / Theses on the topic "PR (public relations)"

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Lehmann, Karin. "Public Relations in Risikokommunikation: Risiko-PR : die Bedeutung von Public Relations für die Risikokommunikation /." Düsseldorf : VDI, 2001. http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=3183138166.

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Башук, Тетяна Олександрівна, Татьяна Александровна Башук, Tetiana Oleksandrivna Bashuk та О. В. Олійник. "Необхідність застосування public relations в вищих навчальних закладах". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12302.

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Růžičková, Markéta Bc. "Online public relations." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3089.

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Cílem práce je podat co nejširší přehled o problematice online public relations a jeho praktickém využití. Autorka ve své práci představuje online PR jako efektivní a účinnou formu komunikace a řízení vztahů s veřejností a poukazuje na přednosti a výhody PR prostřednictvím internetu. Analyzuje současnou situaci online PR u neziskových organizací působících na českém internetu a poukazuje na možnosti zlepšení jejich komunikačních strategií. Konkrétním výstupem z teoretických poznatků, vlastního výzkumu a zkušeností z praxe v oboru PR, je návrh strategie online public relations pro neziskovou or

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Martinák, Jakub Bc. "PR politických stran." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1963.

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Práce je rozdělena na dvě části. První je věnována obecnému výkladu pojmu Public relations, historii, definici, principům a nástrojům PR. Z obecného výkladu se přechází na takové PR, které uskutečňují politické strany. Stěžejní pro DP je zpracování mediální analýzy, která monitoruje příspěvky o politických stranách v tisku a televizním vysílání. Ze zpracovyných výsledků analýzy jsou nakonec vyvozeny určité závěry.

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Wingren, Andreas, and Jonas Olsson. "Från torgmöten med megafon till Twitter och relationer : en studie om Nya Moderaternas arbete med Public Relations." Thesis, Mittuniversitetet, Institutionen för informationsteknologi och medier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-15811.

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Studien har sin grund i de nya utmaningar som politiska partier idag står inför. De politiska värderingarna i samhället har under de senaste 20 åren förändrats, vilket tvingar de politiska partierna att i större grad lyssna på sin omvärld för att kunna föra en relevant politik. Intresset för studien väcktes då vi ville ta reda på hur, och om, politiska partier arbetar med att etablera relationer med sina väljare, för att hantera dessa utmaningar. Studien har sin grund i en relationsskapande syn på public relations där teorier inom området har används för att svara på studiens syfte. Syftet är

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Pettersson, Viktor. "Public Relations - Positivt, negativt eller något däremellan? : En komparativ studie av unga och äldres syn på kommunikationsformen public relations." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-87965.

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The public relations business has grown from almost nothing to a large international industry the last decades. Throughout the history the industry has struggled with a lot of critique and public relations has become a negative symbol for manipulation of information. Because of this negative view of the industry and the medial change taking place, the purpose of this study is to investigate how two different generations think about public relations. More accurate, the study will through a qualitative interview study explore how young people from a highschool in Luleå and elder people from Lule

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SMITH, Gregory Michael, and gms@aapt net au. "The predominance of women in public relations." Central Queensland University, 2006. http://library-resources.cqu.edu.au./thesis/adt-QCQU/public/adt-QCQU20070524.134535.

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As (almost) everyone in the Australian public relations industry knows, there are more women than men. On average, the numbers in Perth (and nationally) favour women by slightly more than three to one. However, the figures are alarmingly high, and, according to Australian Bureau of Statistics figures, make PR one of the most female-intensive industries in Australia. This growing imbalance may have long-term effects which have yet to be identified. This thesis, however, seeks to consider the reasons for this situation. The research aims to: 1. Examine the reasons for the growth in numbers of wo

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Сержук, А. В. "PR як засіб соціальної комунікації". Thesis, ТОВ Друкарський дім "Папірус", 2012. http://essuir.sumdu.edu.ua/handle/123456789/29096.

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Kubiková, Katarína. "PR a MR aktivity v neziskovom sektore." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-10163.

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Porovnávací studie vybraných NNO v České republice. Cílem je ukázát, jak organizace pracují s veřejností, jak přistupují k médiím, jakou používají strategii, jak jsou v prezentaci úspěšné, zda dochází ke vzájemným koordinacím a kolik prostředků na práci s veřejností vynakládají.

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Nilsson, Caroline. "Det nya Sverige. Studie av Public Relations inom politiken." Thesis, Stockholm University, Department of Journalism, Media and Communication (JMK), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-40732.

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<p>Politiken i Sverige har de senaste åren blivit allt mer medialiserad, vilket innebär att medierna har en stor makt att påverka politiken indirekt eftersom det är via dem som nyheter och information sprids. Inom det politiska området har Public Relations (PR) fått ett allt större utrymme genom dess arbete med organisationer, politiska organ/ aktörer, journalister och media och så vidare. PR-bolagen arbetar i det ”dolda” och det framgår inte alltid för mottagaren att det är en PR-byrå som konstruerat meddelandet. Eftersom PR-byråerna har ett stort nätverk har de således många kontakter, vilke

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Books on the topic "PR (public relations)"

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Maeng, T'ae-gyun. PR maen kwa pr chŏllyak: Pr sidae pr killajabi. Munyewŏn, 2000.

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Demin, I︠U︡ M. Biznes-PR. Berator-Press, 2003.

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Jennings, Marie. Perfect PR. Joint, 1999.

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O, Tu-bŏm. PR kʻŏmyunikʻeisyŏn-non. Nanam, 1991.

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Olʹshevskiĭ, A. S. Negativnye PR-tekhnologii. Infra-M, 2004.

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Galumov, Ė. Osnovy PR. Letopisʹ XXI, 2004.

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Galumov, Ė. Osnovy PR. Letopisʹ XXI, 2004.

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Newsom, Doug. This is PR: The realitiesof public relations. 5th ed. Wadsworth Pub. Co, 1993.

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Geoffrey, Lace, ed. PR Week marketing and public relations handbook. Kogan Page, 1985.

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Corke, Alison. Effective advertisingand PR. Pan, 1985.

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Book chapters on the topic "PR (public relations)"

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Grupe, Stephanie. "Standort-PR." In Public Relations. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-17827-6_5.

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Grupe, Stephanie. "Online-PR." In Public Relations. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-17827-6_7.

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Kautz, Fabian. "Public Relations." In Sport-PR 2.0. Springer Fachmedien Wiesbaden, 2018. http://dx.doi.org/10.1007/978-3-658-22249-9_5.

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Morris, Trevor, and Simon Goldsworthy. "Understanding Public Relations." In PR Today. Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-34679-6_1.

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Morris, Trevor, and Simon Goldsworthy. "Understanding Public Relations." In PR today. Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-49570-9_1.

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Corke, Alison. "Public relations." In Effective Advertising and PR. Macmillan Education UK, 1985. http://dx.doi.org/10.1007/978-1-349-10559-5_4.

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Szyszka, Peter. "Das „Vertrauen“ der Public Relations." In Allmächtige PR, ohnmächtige PR. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18455-1_3.

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Femers, Susanne. "PR-Theorie? PR-Theorie!" In Theorien der Public Relations. VS Verlag für Sozialwissenschaften, 2009. http://dx.doi.org/10.1007/978-3-531-91360-5_10.

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Femers, Susanne. "PR-Theorie? PR-Theorie!" In Theorien der Public Relations. VS Verlag für Sozialwissenschaften, 2004. http://dx.doi.org/10.1007/978-3-663-11643-1_9.

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Deg, Robert. "Messe-PR." In Basiswissen Public Relations. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-15850-7_22.

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Conference papers on the topic "PR (public relations)"

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Vuković, Milovan, Danijela Voza, and Aleksandra Vuković. "Ethical issues in public relations practice." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24065v.

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Public relations (PR), a significant part of the media industry, is a management function that helps establish and reflect beneficial relationships between the organization and its stakeholders. The development of public relations as a profession is usually seen as a departure from unethical practices, which dominated for decades after the 1920s, towards strategically and ethically driven campaigns in modern business. Nevertheless, when looking at the PR practice in the first decades of the 21st century, numerous doubts arise regarding ethical dilemmas, problems, and, consequently, the process

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Hułaj, W. W., W. I. Dmytruk, and N. W. Hrynokh. "Etyka zawodowa public relations na Ukrainie: wyzwania 2019 roku." In THE EUROPEAN DEVELOPMENT TRENDS IN JOURNALISM, PR, MEDIA AND COMMUNICATION. Baltija Publishing, 2020. http://dx.doi.org/10.30525/978-9934-26-000-1-10.

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Herman, La Ode, La Tarifu, Faturachman Sudirman, and Fera Susilawaty. "Public Relations (PR) Management CV. Biomasber Wawotobi to Maintain Company Image." In Proceedings of the First International Conference on Literature Innovation in Chinese Language, LIONG 2021, 19-20 October 2021, Purwokerto, Indonesia. EAI, 2022. http://dx.doi.org/10.4108/eai.19-10-2021.2316726.

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Myronenko, V. V. "CORPORATE STORYTELLING AS AN EFFECTIVE STRATEGY FOR INTERNAL PUBLIC RELATIONS." In THE EUROPEAN DEVELOPMENT TRENDS IN JOURNALISM, PR, MEDIA AND COMMUNICATION. Izdevnieciba “Baltija Publishing”, 2023. http://dx.doi.org/10.30525/978-9934-26-342-2-2.

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Anuar, Aida Zuliyana Ahmad. "The Roles Of Public Relations (Pr) Practices As Professional Profession In Malaysia." In 7th International Conference on Communication and Media. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.06.02.17.

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Jelinkova, Martina Jelinkova, Hana Lostakova, and Katerina Machackova. "The level of use of public relations tools and evaluation of their impact on the reputation of chemical companies from the perspective of the Czech public." In 11th International Scientific Conference „Business and Management 2020“. VGTU Technika, 2020. http://dx.doi.org/10.3846/bm.2020.518.

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The article presents the results of primary quantitative research aiming to determine the extent to which PR tools are used by chemical companies towards the public (wide and local) in the Czech Republic. It was found that, in the opinion of the respondents, the natural publicity of the company through word of mouth and media information has the greatest influence on public opinion, while the influence of social networks has not been appreciated yet. An important contribution of the paper may be the identification of the extent of use of a complex set of PR tools in the areas of information pu

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Litvinchuk, I. S. "The evolution of social advertising during the martial law in Ukraine: the role of the media and public relations in the formation of public consciousness." In WORKING PECULIARITIES OF JOURNALISTS AND PR AND MEDIA PROFESSIONALS DURING MARTIAL LAW IN UKRAINE. Baltija Publishing, 2024. http://dx.doi.org/10.30525/978-9934-26-489-4-13.

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Sergienko, Polina, Alla Minyar-Beloroucheva, Olga Vishnyakova, and Elizaveta Vishnyakova. "Professional vocabulary awareness within PR specialist’s personality development." In 7th International e-Conference on Studies in Humanities and Social Sciences. Center for Open Access in Science, Belgrade, 2021. http://dx.doi.org/10.32591/coas.e-conf.07.01001v.

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The article deals with the concept of language personality of public relations (PR) undergraduates as well as the process of its terminological awareness, being part of general linguistic competence. This issue is regarded as one of the most important ones, however it has not been in the focus of linguistic attention. The concept in question is based on the anthropocentric approach to modern linguistic research. The study of the undergraduates’ linguistic personality development reflects individual characteristics as well as the professional orientation of the second language thus encompassing

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Ionita, Mirela, and Veronica Pastae. "THE USE OF E-LEARNING TECHNIQUES IN PR TRAINING." In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-078.

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The PR (public relations) domain requires complex skills nowadays. This professional environment has deeply changed after digital media were added to traditional media. Multimedia have imposed a different approach to PR and generated new jobs on the labor market. Today, a PR graduate should be familiar with the online environment, should be skilled at managing social media accounts, at web design, since multimedia production has become a hiring condition in this field. A PR specialist should develop linguistic, discursive and digital skills. Besides these, a professional must also acquire spec

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Ružin, Aleksandar. "Strategy of influence and lobbying of small and medium-size enterprises." In Employment, Education and Entrepreneurship 2024. Faculty of Business Economics and Entrepreneurship, 2024. https://doi.org/10.5937/eee24006r.

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Small and medium enterprises have been identified as one of the essential levers of development in EU countries. These business entities have effects on the rest of the economic system in terms of job creation, product differentiation, and the use of local real production factors. The aim of this article is to focus on the benefit these companies could derive from the practice of influence and lobbying strategies. In EU countries, influence strategy still retains an unfavorable abstract and negative connotation. The influence strategy is based on two key levers: public relations and lobbying.

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Reports on the topic "PR (public relations)"

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Damásio, Manuel José, and Patricia Dias. The PR Pyramid: Social media and the new role of Public Relations in organizations. A Pirâmide das RP: Os media sociais e o papel das Relações Públicas nas organizações. Revista Internacional de Relaciones Públicas, 2010. http://dx.doi.org/10.5783/rirp-4-201201-11-30.

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