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Dissertations / Theses on the topic 'PR (public relations)'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2025

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1

Lehmann, Karin. "Public Relations in Risikokommunikation: Risiko-PR : die Bedeutung von Public Relations für die Risikokommunikation /." Düsseldorf : VDI, 2001. http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=3183138166.

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Башук, Тетяна Олександрівна, Татьяна Александровна Башук, Tetiana Oleksandrivna Bashuk та О. В. Олійник. "Необхідність застосування public relations в вищих навчальних закладах". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12302.

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3

Růžičková, Markéta Bc. "Online public relations." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3089.

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Cílem práce je podat co nejširší přehled o problematice online public relations a jeho praktickém využití. Autorka ve své práci představuje online PR jako efektivní a účinnou formu komunikace a řízení vztahů s veřejností a poukazuje na přednosti a výhody PR prostřednictvím internetu. Analyzuje současnou situaci online PR u neziskových organizací působících na českém internetu a poukazuje na možnosti zlepšení jejich komunikačních strategií. Konkrétním výstupem z teoretických poznatků, vlastního výzkumu a zkušeností z praxe v oboru PR, je návrh strategie online public relations pro neziskovou or

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4

Martinák, Jakub Bc. "PR politických stran." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1963.

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Práce je rozdělena na dvě části. První je věnována obecnému výkladu pojmu Public relations, historii, definici, principům a nástrojům PR. Z obecného výkladu se přechází na takové PR, které uskutečňují politické strany. Stěžejní pro DP je zpracování mediální analýzy, která monitoruje příspěvky o politických stranách v tisku a televizním vysílání. Ze zpracovyných výsledků analýzy jsou nakonec vyvozeny určité závěry.

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5

Wingren, Andreas, and Jonas Olsson. "Från torgmöten med megafon till Twitter och relationer : en studie om Nya Moderaternas arbete med Public Relations." Thesis, Mittuniversitetet, Institutionen för informationsteknologi och medier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-15811.

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Studien har sin grund i de nya utmaningar som politiska partier idag står inför. De politiska värderingarna i samhället har under de senaste 20 åren förändrats, vilket tvingar de politiska partierna att i större grad lyssna på sin omvärld för att kunna föra en relevant politik. Intresset för studien väcktes då vi ville ta reda på hur, och om, politiska partier arbetar med att etablera relationer med sina väljare, för att hantera dessa utmaningar. Studien har sin grund i en relationsskapande syn på public relations där teorier inom området har används för att svara på studiens syfte. Syftet är

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6

Pettersson, Viktor. "Public Relations - Positivt, negativt eller något däremellan? : En komparativ studie av unga och äldres syn på kommunikationsformen public relations." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-87965.

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The public relations business has grown from almost nothing to a large international industry the last decades. Throughout the history the industry has struggled with a lot of critique and public relations has become a negative symbol for manipulation of information. Because of this negative view of the industry and the medial change taking place, the purpose of this study is to investigate how two different generations think about public relations. More accurate, the study will through a qualitative interview study explore how young people from a highschool in Luleå and elder people from Lule

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7

SMITH, Gregory Michael, and gms@aapt net au. "The predominance of women in public relations." Central Queensland University, 2006. http://library-resources.cqu.edu.au./thesis/adt-QCQU/public/adt-QCQU20070524.134535.

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As (almost) everyone in the Australian public relations industry knows, there are more women than men. On average, the numbers in Perth (and nationally) favour women by slightly more than three to one. However, the figures are alarmingly high, and, according to Australian Bureau of Statistics figures, make PR one of the most female-intensive industries in Australia. This growing imbalance may have long-term effects which have yet to be identified. This thesis, however, seeks to consider the reasons for this situation. The research aims to: 1. Examine the reasons for the growth in numbers of wo

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8

Сержук, А. В. "PR як засіб соціальної комунікації". Thesis, ТОВ Друкарський дім "Папірус", 2012. http://essuir.sumdu.edu.ua/handle/123456789/29096.

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9

Kubiková, Katarína. "PR a MR aktivity v neziskovom sektore." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-10163.

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Porovnávací studie vybraných NNO v České republice. Cílem je ukázát, jak organizace pracují s veřejností, jak přistupují k médiím, jakou používají strategii, jak jsou v prezentaci úspěšné, zda dochází ke vzájemným koordinacím a kolik prostředků na práci s veřejností vynakládají.

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10

Nilsson, Caroline. "Det nya Sverige. Studie av Public Relations inom politiken." Thesis, Stockholm University, Department of Journalism, Media and Communication (JMK), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-40732.

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<p>Politiken i Sverige har de senaste åren blivit allt mer medialiserad, vilket innebär att medierna har en stor makt att påverka politiken indirekt eftersom det är via dem som nyheter och information sprids. Inom det politiska området har Public Relations (PR) fått ett allt större utrymme genom dess arbete med organisationer, politiska organ/ aktörer, journalister och media och så vidare. PR-bolagen arbetar i det ”dolda” och det framgår inte alltid för mottagaren att det är en PR-byrå som konstruerat meddelandet. Eftersom PR-byråerna har ett stort nätverk har de således många kontakter, vilke

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11

Hellström, Oscar. "Public Relations & Digitaliseringen : En kvalitativ analys av svenska PR-aktörer." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-59005.

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This study intends to explore and give insight in how the Swedish PR-profession has evolved due to digitization, in reference to the science expectations of the professions evolvement.Through qualitative interviews, six Public Relations practitioners has supplied this study with the empirical basis which with an interpretive analysis generates a comprehensive insight into the Swedish public relations profession. This study has analyzed the PR-practitioner’s descriptions of their communicative activities through Grunig and Hunts (1984) four communicative models and with consideration to social

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12

Biggar, Brian (Brian John) Carleton University Dissertation Journalism and Communication. "PR flacks and media hacks: public relations and the news media." Ottawa, 1995.

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13

Wilöv, Philip, and Henrik Nordin. "PR-konsulter om journalister i ett förändrat medielandskap : En kvalitativ studie om PR-konsulters syn på medierelationen." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-21900.

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14

Hjalmarsson, Camilla, and Linnea Lång. "PR - ett mångfacetterat begrepp : - en kvalitativ studie om definierande och utövande av PR." Thesis, Mittuniversitetet, Institutionen för informationsteknologi och medier, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-15677.

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Denna studie har vuxit fram ur den uppdelning som vi anade fanns inom PR-världen, mellan forskare och yrkesverksamma både i definition och utövande. Detta anade vi genom att vi kunde se olika svenska författare använda olika begrepp och ibland också likställa dem med PR. Detta tror vi kan bidra till en rörig bransch med dålig kategoritillhörighet, att det blir en otydligt avgränsad yrkeskategori. Med uppdelning menas i detta fall svårigheten att enas om en definition och ett begrepp. Detta var något som Harlow redan 1976 anande då han vid det tillfället fann 472 olika definitioner av PR. Sedan

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15

Poláková, Pavla. "PR neziskového projektu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17214.

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This work deals with public relations, its goals and instruments, and focuses on non-profit project Five P. The work presents a volunteer program in the Czech and foreign form. In the practical part is made a research through a questionnaire and are defined the methods of recruitment volunteers for the program and possible solutions to improve the effectiveness of recruitment activities.

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16

Bütschi, Gerhard. "PR-Metaplanung : die Entwicklung einer heuristischen Entscheidungsmethode zur Bestimmung der Grundsätze einer PR-Planungskonzeption /." Bern [etc.] : P. Haupt, 1998. http://www.ub.unibe.ch/content/bibliotheken_sammlungen/sondersammlungen/dissen_bestellformular/index_ger.html.

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17

Turner, Melissa L. "The influence of religious faith in the attitudes of PR practitioners toward ethical behavior." Virtual Press, 2005. http://liblink.bsu.edu/uhtbin/catkey/1313953.

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This research examined at the influence of a public relations professional's personal faith on their professional ethical attitudes. The research question for this study stated: Does a public relations practitioner's religious faith directly influence their ethical practice?A Q-study was completed by forty-five public relations professionals. Data analysis yielded two factors the "God Centered" and the "Profession Driven". The God Centered participants mutually agreed upon statements that placed their faith in a central part of their professional career, and agreed they were accountable to God

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18

Näsholm, Johanna, and Jessica Uppling. ""Friends With Benefits" : Facebook som PR-verktyg." Thesis, Mittuniversitetet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-13362.

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19

Steckler, Melissa Elise. "How Public Relations Firms Do PR for Themselves Through Corporate Social Responsibility." BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/6116.

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Corporate social responsibility has become an increasingly important topic within the workplace. This subject continues to garner further attention and scrutiny, especially with regards to public relations firms and their CSR-related engagements because of how practical motivations for charitable giving may blend with the nature of their business. Public relations professionals were interviewed to uncover information regarding each firm's CSR programs and level of engagement, in addition to textual analysis that included the PR firms' websites, social media presence, and what the media has sai

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20

Meng, Fang. "Current public relations status in China." online access from Digital Dissertation Consortium, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?1450865.

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21

Конопелько, Г. М. "Використання PR в мережі Інтернет". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38359.

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Використання PR в Інтернеті може призвести до реальної економії та прибутку. Адже, 10 років тому ми навіть уявити не могли, навіщо нам Інтернет. Адже зараз вже маємо великий прогрес. Саме Інтернет дає нам багато можливостей, наприклад, при покупці чогось або замовлення. певну продукцію, навіть не виходячи з дому. Цим і обумовлюється актуальність теми.

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22

Ghafouri, Andia. "PR OCH POLITIK : – PR konsulternas roll i svensk politik." Thesis, Uppsala University, Media and Communication, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-7506.

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<p>Abstract</p><p>Title: PR and Politics- the role of the PR consults in Swedish politics (PR och Politik –PR konsulternas roll i svensk politik)</p><p>Number of pages: 34</p><p>Author: Andia Ghafouri</p><p>Tutor: Peder Hård af Segerstad</p><p>Course: Media and Communication Studies C</p><p>Period: HT 2006</p><p>University: Division of Media and Communication, Department of Information Science,Uppsala University.</p><p>Purpose/Aim: To study the PR functions role in Swedish politics and what role it plays for the democracy.</p><p>Material/Method: Interviews with PR people</p><p>Main results: Th

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23

Surovcová, Magdaléna Bc. "PR a MR aktivity v neziskovém sektoru." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1440.

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Porovnávací studie nestátních neziskových organizací v České republice. Jak pracují s veřejností, jak přistupují k médiím, jakou používají strategii, jak jsou v prezentaci úspěšné a kolik prostředků na práci s veřejností vynakládají.

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24

Davis, Aeron. "Public relations, political communications and national news production in Britain 1979-1999." Thesis, Goldsmiths College (University of London), 2000. http://research.gold.ac.uk/16245/.

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This study looks at the recent rise of the public relations profession and its influence on national news production in Britain. Simply put, has public relations undermined the notion of the fourth estate media in Britain and has it advantaged certain kinds of news source over others? The thesis breaks down into three parts. The first part documents the rise of public relations in Britain, its profile, and distribution amongst a range of institutions and organisations. The developing public relations and media industries are compared and the literature, on the relations between 'news sources',

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25

Hoeft, Marc. "Corporate communication and online-PR : current application and best practices." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50304.

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Thesis (MBA)--Stellenbosch University, 2005.<br>The following work gives an overview about the current situation of online-PR and develops a best-practice guide for corporate communication on the internet. The scope of online-PR as covered in this research project encompasses PR tools shaped through the technology of the internet - from communication applications to applications for the distribution and sharing of information - which are used in the communication between an organization and its stakeholders. After giving an introduction into the objectives and methods of PR, the differen

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Undin, Sara, and Christoffer Larsson. "Att bluffa till sig tillit : En kandidatuppsats om marknadsföring genom PR-bluffar och dess effekter." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-219549.

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Den här uppsatsen ämnar studera effekterna av att använda sig av en viss typ av PR i marknadsföring. En aktuell debatt i media idag diskuterar huruvida man får luras i PR eller inte och i och med detta har vissa kampanjer kallats för bland annat PR-bluffar, kuppar och fejk-PR. Fenomenet PR-bluff har gått ut på att lansera en kampanj som ska leda till reaktion inom målgruppen för att sedan, efter en viss tid, avslöja det verkliga syftet med aktionen. Genom fallstudier har vi undersökt två kampanjer av detta slag och vad resultat av dessa blivit enligt kommunikationsbyrå, kund och allmänhet och

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Awde, Gulian, and Stridsberg John Persson. "Systembolagets samhällsuppdrag på den kommersiella spelplanen : En kvalitativ semiotisk innehållsanalys av Systembolagets PR." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-38767.

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This study examines political PR in Systembolaget's film-commercials. This study aims at investigating how and when Systembolaget expresses their public service mission in their film-commercials. We have done this by means of a qualitative content analysis, with the help from semiotics connotation and denotation the study was able to extract messages from the film-commercials. As Systembolaget is a non-profit-driven organisation we became curious to see that they act on the commercial market. We analyse the commercials through different PR perspectives aimed at identifying messages. The result

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Kohler, Reto. "Real existierende Typen von Public-Relations-Konzeptionen : eine Bestandesaufnahme zur Deutschschweizer PR-Praxis /." Saarbrücken : VDM Verlag Dr. Müller, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=3017937&prov=M&dok_var=1&dok_ext=htm.

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29

Oldenbanning, Roelof. "Excellent leadership in Public Relations: A question of experience and the PR practitioner." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4553.

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To better understand excellent leadership in public relations (PR) of developing and experienced PR practitioners, this study focuses on the important qualities and dimensions of excellent leadership practitioners. This study continues on the work of Meng, Berger, Gower, and Heyman (2012) in their attempt to advance understanding of leadership in the PR field. According to the study's participants (N = 72): strategic decision-making capability, problem-solving ability, and communication knowledge and expertise are the three most important qualities of excellent leadership. Moreover, respondent

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Höglund, Fanny, and Emilia Karkulahti. "Public Relations på sociala medier : En kvalitativ studie om PR-byråers effektiva kommunikationsprocess." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37768.

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Background: The technological development has made it possible for organizations and companies to communicate directly to the target group without any restrictions in time and place. Through social media, a new communication process has been developed and it is now possible to communicate directly with society through their own media. The PR industry has become increasingly digitalized and the traditional one-way communication has evolved into communication between two parties, furthermore, this has contributed to the fact that people can engage in a completely different way today. Purpose: Th

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Matyášková, Markéta. "PR strategie plaveckého oddílu TJ Pozemstav Prostějov." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113221.

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The main aim of my thesis is to propose a public relations strategy for swimming club to communicate effectively with given target groups. In the theoretical section I briefly describe the marketing and commercial communications, with emphasis on the possibilities of promotion using the tools of public relations. I focus mainly on the practical use of each instrument and determination of the correct procedure to build an appropriate strategy for a nonprofit organization, which is a swimming club TJ Pozemstav Prostejov. In the practical part, I suggest the strategy of communication using public

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Ahmad, Zeti Azreen. "PR and CSR : Malaysian perspectives." Thesis, University of Stirling, 2012. http://hdl.handle.net/1893/9799.

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This thesis presents an empirical inquiry that explicitly exposes the relationships between CSR practice in Malaysia and the scope of PR. This thesis embraced a critical approach which offers alternate readings in Malaysian PR literature which are dominantly quantitative in nature. The focus is on how socio-political, economic, cultural and organizational contexts shape the practice of CSR and affect the scope and function of PR in pursuing the practice. This thesis has contributed to the literature by providing empirical evidence of the underlying motives behind the pursuit of CSR among busin

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Bubeníková, Lenka. "Vybrané aspekty PR komunikace firem." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204952.

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The aim of this thesis is to identify opportunities and ways of using blogs for marketing purposes, to give a basic overview of the state of the blogospere in the Czech republic and to evaluate the importance of blogs as a PR tool. The thesis is divided into 2 parts - theoretical a practical. The theoretical part deals with the topic PR, its definition, pros and cons, classification, strategical PR process, PR tools, evaluation of efectiveness and PR on the Internet. The following chapter is about blogs and - besides their definition, history or typology - describes also how they can be used i

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Халімбекова, Маріам Важидівна. "PR в діяльності соціологічних служб України". Master's thesis, Київ, 2018. https://ela.kpi.ua/handle/123456789/27218.

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Магістерська дисертація присвячена дослідженню PR-діяльності в соціологічних службах України. Окрема уваги приділена становленню PR-діяльності в світі та Україні, визначенню сутності, функцій та технологій PR. У магістерській дисертації проведено експертне інтерв’ю з фахівцями з PR соціологічних компаній.<br>Master`s thesis is devoted to study PR activities in sociological services in Ukraine. Particular attention is paid to formation PR-activities in the world and Ukraine, determination of essence, functions and technologies of PR. Master`s thesis includes an expert interview with the special

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Ehrs, Olof. "Transparens inom PR-verksamhet : En studie om PR-företagens förhållanden till öppenhet." Thesis, Stockholms universitet, Institutionen för mediestudier, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-71984.

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Abstract Title: Transparency within Public Relations – A study about PR-companies understanding of openness Pages: 71 Authors: Olof Ehrs Tutor: Virginia Melián Course: Media and Communication Studies, Bachelor Degree. Period: Autumn 2011. University: The Department of Journalism, Media and Communication, JMK,at Stockholm University. Background and aim: The PR-industry is continuing to grow in Sweden. The increase of working consultancies has made it more difficult to define what PR-activities really are in Sweden today. This exam reviews the presence and lack of transparency within the PR labo

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Novosadová, Petra. "Tvorba strategie PR." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15867.

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This diploma thesis deals with the question of Public Relations strategy planning for a company operating in the field of providing travel services. The objective of this thesis is to create such a strategy based on primary and secondary data we have gathered. When doing so we consider the key areas first on theoretical grounds, and then apply them into practice. The outcome of this work is a tailored propsal of Public Relations strategy for a particular business.

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Mrňová, Michaela. "Podnikové PR v konfliktních a krizových situacích." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75439.

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Master's thesis deals with area of corporate public relations during conflict or crisis situations. Theoretical and methodological part of the thesis deals with general public relations theory, determination of target groups and instruments of public relations. It also deals with ethics of public relations and corporate social responsibility. Characterization of crisis situations follows, with typology of crises and crisis public relations strategy. The practical part of the thesis describes crisis public relations of concrete corporation with proposals for solution. The last chapter, based on

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Thors, Susanne, and Amanda Wallin. "Public relations - "shaded in grey" : En kvalitativ studie om utvalda PR-konsulters syn på och arbetssätt vid mätning av PR-aktiviteter." Thesis, Mittuniversitetet, Avdelningen för medie- och kommunikationsvetenskap, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-21160.

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Jakubcová, Klára. "Analýza trhu PR agentur v ČR v letech 2013-2015." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262255.

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The work analyzes market of public relations in the Czech Republic in the period from 2013 to 2015 based on the available data. Data come from research for The Association of PR Agencies (APRA) and from the balance sheets of selected agencies. The main hypothesis says, there is a monopolistic competition on the Czech market of PR agencies, because there is homogenous product, a large number of agencies, no entry barriers and agencies don´t have market power. I tested the hypothesis by calculating the Concentration coefficient and the Herfindahl Hirschman Index. Both methods confirmed the main

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Schulte, Sarah [Verfasser], and Klaus [Akademischer Betreuer] Merten. "Qualifikation für Public Relations : neue Perspektiven in der PR-Berufsfeldforschung / Sarah Schulte. Betreuer: Klaus Merten." Münster : Universitäts- und Landesbibliothek der Westfälischen Wilhelms-Universität, 2011. http://d-nb.info/1017643431/34.

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Vlachová, Libuše. "PR komunikace Telco divize společnosti Samsung." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74532.

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Diploma thesis is concerning the PR communication of Samsung's Telephone division in the Czech Republic. The target of the diploma thesis is to identify key PR tools used in practice by Telephone division of Samsung, analysis and evaluation of those tools together with recommendation of future development for further improvement of the communication quality. The theoretical part includes: introduction into PR, description of strategic PR process, characteristics of PR tools and list of PR advantages and disadvantages. The introduction of Samsung Electronics and its representant on the Czech ma

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Berglund, Sofia. "Projekt- och produktionsledning för ett effektiviserat arbetssätt på en PR-byrå." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-121809.

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I dagens samhälle kommer nästan alla i kontakt med någon form av projekt. Samtidigt är tanken kring vad en projektledare är och gör ofta missförstådd (Tonnquist, 2010). Ett intresse för projektledning och Public Relations låg till grund för detta examensarbete. Intresset utvecklade sig till en studie med syftet att effektivisera arbetssättet kring projekt på en PR-byrå. För att uppnå syftet har arbetet kretsat kring ett antal centrala frågeställningar. Det som huvudsakligen reds ut är hur en byrå arbetar i projektprocessen jämfört mot vad teorier säger om ämnet. Arbetsflödet och arbetet kring

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Татаренко, И. ""Внутренний PR" в системе мотивационных инструментов". Thesis, Издательство СумГУ, 2004. http://essuir.sumdu.edu.ua/handle/123456789/22857.

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List, Christina D. "All in the PR family : a comparison of levels of professionalism among corporate public relations personnel and public relations agency practitioners in the state of Indiana." Virtual Press, 1992. http://liblink.bsu.edu/uhtbin/catkey/845923.

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This study compared the levels of professionalism among Indiana corporate and agency public relations practitioners. The entire population, 339 individuals, was contacted via telephone and administered McLeod and Hawley's professional orientation instrument, yielding 183 usable responses.Respondents rated the importance of 24 items on a 5point Likert scale, and provided information on age, education, undergraduate major, salary, and length of time with current organization, in public relations, and in the workforce.Professionalism scores were calculated by subtracting the sum of answers to the

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Szabová, Andrea. "Analýza schopnosti společnosti Hermano PR, s. r. o. plnit požadavky normy ISO 9001." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1286.

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Smyslem práce je zjistit, zda a nakolik je společnost Hermano PR připravena splnit požadavky normy ISO 9001. Organizace pocítila nutnost změnit styl svého řízení a má zájem implementovat systém managementu kvality. Cílem práce je poukázat na silná a především slabá místa a nedostatky, které budou díky zavedení QMS odstraněny.

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Litvack, Samara Rose. "Talking Heads: How Broadcast Media Frame the Public Relations Industry." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etd/1396.

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Researchers conducted a content analysis to measure framing of the public relations industry in 354 English language broadcast transcripts from the United States, Canada, and Australia from Sept. 1, 2009 to Aug. 31, 2010. The overall tone toward public relations was strongly negative. Mentions reflected one-way forms of communication and mentions of the pejorative term "PR" appeared more frequently than mentions of "public relations". The profession was almost always mentioned within the body of the broadcast, as opposed to the headline or the lead paragraph. Exploratory research showed 15 s

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Akwari, Charles C. "Dialogic Communication and Public Relations Websites: A Content Analysis of the Global Top 250 PR Agencies." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etd/3209.

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Past research has shown that dialogic communication has essential characteristics that foster two-way communication between organizations and their stakeholders. This study investigates how public relations firms incorporate the principles of dialogic communication on their websites. The top and bottom 50 websites from the Holmes report on Top 250 Global PR agency rankings were content analyzed. Kent and Taylor’s (1998, 2003) five principles of dialogic communication were applied to find out if public relations firms incorporate the principle of dialogic communication effectively on their webs

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Axelsson, Daniel, and Henrik Nordberg. "The Role of PR : In the Introduction Stage of a New Brand." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-161.

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<p>Abstract</p><p>The reality of today is that companies are spending more and more money on commercial spots. The “highlight” of the year is Super Bowl, where a 30-second ad costs more than $2 million to run. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. The marketing guru Al Ries released a controversial book called “The Fall of Advertising and the Rise of PR” (2002) together with his daughter Laura Ries. In this book they are at-tacking the traditional advertising industry and claim that it has lost its credibility a

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Gustafson, Rebecka. "När målet helgar mediet : En kvalitativ fallstudie av dold viral PR." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-87964.

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Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campaigns, which have gained transmission in social media, by investigating how practitioners of three different campaigns motivate the choice to use covert PR. The study is based on a hermeneutic methodology and has an abductive approach. It is carried out by semi-structured elite interviews with six co

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Arwidson, Ylva. "Digital Public Relations in the Swedish Cultural Sector : A Study of Effective PR and Two-Way Communication." Thesis, Uppsala universitet, Institutionen för ABM, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413135.

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This research is about Swedish cultural institutions’ digital public relations work, with the purpose of investigating what the digital coordinators at the institutions consider to be essential skills in their work and how they define and implement effective and successful communication online. Communicating about culture and cultural heritage is essential and a key priority in order to ensure that the public is educated about the past as well as the present. Through analysing data from interviews conducted with professionals working within communications at Swedish cultural institutions, the

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