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Journal articles on the topic 'PR (public relations)'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2025

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1

Sumarto, Rumsari Hadi. "KOMUNIKASI DALAM KEGIATAN PUBLIC RELATIONS." INFORMASI 46, no. 1 (2016): 63. http://dx.doi.org/10.21831/informasi.v46i1.9650.

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Organizations in maintaining the sustainability of life requires communication. Good established communication will affect the harmonious and harmony relations between the organization and its publics. A positive image is represented if there is a harmonious interaction between an organization and its publics. Imaging of anorganization is usually attached to public relations. Imaging can be awakened/built if there is a harmonious and pleasant communication between an organization and its publics. To support public relations activities, organization requires communication to be able to interact

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Al-Jenaibi, Badreya. "Satisfying Public Relations." International Journal of E-Adoption 5, no. 1 (2013): 1–16. http://dx.doi.org/10.4018/jea.2013010101.

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This paper assesses the state of PR in the UAE in relation to global media, and highlights needs in this area for both public and private enterprises. The paper explores the types of Social Media (SM) used for public relations in the UAE and what it plays in PR departments. The main research focus of this paper is how PR departments are utilizing social media to engage in advocacy work. Employing a qualitative method, interview data is taken from a cross section of 40 organizations throughout the UAE. It addresses perceptions of benefits, challenges, public acceptance, and future strategies of

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Alyaqoub, Rasha Adel, and Nik Adzrieman Bin Abdul Rahman. "Conceptualizing the Management of Online Public Relations among Public Relations Practitioners." Annals of Contemporary Developments in Management & HR 1, no. 2 (2019): 45–49. http://dx.doi.org/10.33166/acdmhr.2019.02.005.

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Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standardized concept used as the varied studies often rely on the specific conceptualization of the practitioners and his experience in this field. This paper intends to show the conceptualization of online public relations among public relation practitioners and illation the factors that led to the under

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Van Heerden, Gené, and Ronél Rensburg. "Public relations roles empirically verified among public relations practitioners in Africa." Communicare: Journal for Communication Studies in Africa 24, no. 1 (2022): 69–88. http://dx.doi.org/10.36615/jcsa.v24i1.1752.

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There is a lack of knowledge and understanding of the practice of public relations (PR)in Africa, which prohibits the continent to fulfil its responsibility towards the global PRsociety as well as other developing countries. Based on the findings of a master’sdissertation on the practice of PR in Africa, this article focuses on one of the conceptsthat were measured, namely PR roles.The article discusses current literature in the field of roles research and describes theempirical verification of two PR roles in Africa. Although the three roles of the PRstrategist, manager and technician were me

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Thompson, Gareth. "Public relations interactions with Wikipedia." Journal of Communication Management 20, no. 1 (2016): 4–20. http://dx.doi.org/10.1108/jcom-12-2014-0083.

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Purpose – The purpose of this paper is to consider the relevance of the institutional analysis and development (IAD) framework (Ostrom, 1990) in understanding the incentives for public relations (PR) practitioners’ interactions with Wikipedia, and other common-pool media. Design/methodology/approach – This interdisciplinary conceptual paper applies the economics theory of commons governance to two case studies of PR interactions with Wikipedia. Findings – The analysis concludes that commons governance theory identifies the downside risks of opportunistic behaviour by PR practitioners in their

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Dottori, Mark. "Public relations in strategic management." Journal of Professional Communication 5, no. 2 (2018): 59–98. http://dx.doi.org/10.15173/jpc.v5i2.3749.

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This article proposes that it is advantageous for organizations’public relations (PR) departments to adopt strategic managementas a core function. A series of theories that have shapedour understanding of organizational strategy were reviewedto identify links to PR practice and scholarship, suggesting PRshould move beyond providing information and assisting inthe implementation of strategy. Instead, PR should facilitatethe ongoing process of becoming ‘strategized’ towards desiredorganizational characteristics. This perspective provides a linkbetween strategy and PR theory, allowing each to bri

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Wolf, Katharina, and Catherine Archer. "Public relations at the crossroads." Journal of Communication Management 22, no. 4 (2018): 494–509. http://dx.doi.org/10.1108/jcom-08-2018-0080.

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PurposeUsing the theoretical lens of social capital, this paper provides insight into senior public relations (PR) professionals’ views on and attitudes towards digital communication in Singapore and Perth, Western Australia, and explores the fundamental question of PR purpose.Design/methodology/approachDrawing on Bourdieu’s theory of practice and in particular his notion of social capital, this exploratory study is based on the critical analysis of 31 semi-structured interviews with senior PR professionals in Singapore and Perth, Western Australia.FindingsPR professionals concur with assumpti

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Ja'far, Ja’far. "Madrasah Public Relations Management in Attracting Public Interest." Nidhomiyyah: Jurnal Manajemen Pendidikan Islam 6, no. 1 (2025): 15–25. https://doi.org/10.38073/nidhomiyyah.v6i1.1984.

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Public relations (PR) is a critical aspect of educational institutions. This study aims to understand PR management and employs a qualitative method with a descriptive approach. The research findings reveal the PR strategies at MTs Al-Yasini, which include periodic work meetings between the principal and teachers concerning PR programs, providing optimal services to parents to attract public interest, and student presentations that captivate community interest. The challenges faced by the PR team at MTs Al-Yasini include the lack of parental concern for students’ and school-related issues. The

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Lovis, Kevin Zaprilan. "Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology." Ultimacomm: Jurnal Ilmu Komunikasi 12, no. 2 (2020): 285–300. http://dx.doi.org/10.31937/ultimacomm.v12i2.1639.

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Citra perusahaan yang baik di mata publik menjadi salah satu faktor yang harus diperhatikan di tengah persaingan bisnis saat ini. Bagi perusahaan fintech lending yang bergerak pada layanan keuangan dan beroperasional secara online, trust dan citra positif dari pengguna atau calon pengguna menjadi hal yang penting. Membangun trust dan citra positif merupakan fungsi dari public relations dalam sebuah perusahaan. Melalui penelitian ini akan dilihat bagaimana praktisi public relations Investree menjalankan aktivitas PR dalam rangka mengelola citra perusahaan. Penelitian ini menggunakan paradigma i

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Yusoff, Siti Zanariah, Shahir Akram Hassan, and Isyaku Hassan. "EEDUCATIONAL FOUNDATIONS OF PUBLIC RELATIONS." Conhecimento & Diversidade 16, no. 43 (2024): 401–30. https://doi.org/10.18316/rcd.v16i43.11891.

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Public relations (PR) is a fundamental concept in the communication field. The Western theories and practices of PR have dominated the field. However, it is argued that these theories may not be appropriate for the study of PR in Eastern countries or to be synchronized with the Islamic concept. Thus, there is a need to explore the concept and dimensions of PR from an Islamic perspective. Therefore, this research aims to explore the basic concepts and dimensions of PR from an Islamic perspective and propose a framework for its implementation in Islamic organizations. This study employs a qualit

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Igben, Harvey G. O., and Maureen Ugbome. "Technology Acceptance Model and Social Media Influence On Public Relations Practice in Nigeria." European Journal of Computer Science and Information Technology 11, no. 1 (2023): 22–29. http://dx.doi.org/10.37745/ejcsit.2013/vol11n12229.

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This paper is focused on how Technology Acceptance Model (TAM) has influenced public relations practitioners’ use of social media in their PR communications. It was established that Perceived ease of use and Perceived usefulness of a technology, in this instance social media has a direct link on whether the PR practitioner will use it in his PR communication. Public relations is not just building and sustaining mutually beneficial relationship between an organization and its publics through traditional public relations tools. Public relations has gone beyond image building and sustenance of go

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Mukti Insan Akram and Neni Yulianita. "Strategi Public Relations dalam Membangun Citra Perusahaan." Bandung Conference Series: Public Relations 5, no. 1 (2025): 53–60. https://doi.org/10.29313/bcspr.v5i1.16863.

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Abstract. This study analyzes the Public Relations (PR) strategy for building the corporate image at PT Arlead Global Internasional. Using a qualitative method with a case study approach, the research explores various PR tactics employed to build and maintain a positive image among the public and stakeholders. Data was collected through in-depth interviews with the company’s PR team and direct observation. PT Arlead Global has successfully integrated its vision and mission, which focus on innovation and sustainability, into its PR strategy. The company applies corporate identity theory by main

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Hartini, Tin. "UPAYA PERHUMAS DALAM MENINGKATKAN KOMPETENSI PUBLIC RELATIONS." Makna: Jurnal Kajian Komunikasi, Bahasa, dan Budaya 4, no. 1 (2019): 32–57. http://dx.doi.org/10.33558/makna.v4i1.1671.

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Praktik public relations (PR) saat ini begitu dinamis, selain mengemban tugas sebagai penyampai pesan kepada publiknya, PR juga memiliki peran penting sebagai strategicmanagement. Artinya aktivitas tidak sebatas tugas-tugas teknis, namun juga tugas-tugasmanajerial. Oleh karenanya, organisasi hendaknya menyadari dengan baik bahwakeberadaan PR sangat menentukan keberhasilan serta keberlangsungan perusahaan.Seorang PR bertanggung jawab dalam hal membangun serta mempertahankan kepercayaandan reputasi organisasi yang diwakilinya. Penelitian ini bertujuan untuk mengetahui upayaasosiasi profesi dalam

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Sezgin, Murat. "Digital Public Relations Or E-PR." Journal of Communication, Sociology and History Studies 1, no. 1 (2021): 29–41. http://dx.doi.org/10.53723/cosohis.6.

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Radjabov, Odil Olimovich, and Yulduz Fakhriddinovna Dushanova. "Efficient Ways Of Using Public Relations Tools In Tourism." American Journal of Management and Economics Innovations 3, no. 05 (2021): 137–42. http://dx.doi.org/10.37547/tajmei/volume03issue05-21.

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This article analysis the efficient ways of using public relations tools in tourism and hospitality business. The main aim of the article is defining useful aspects of PR and their adoption for tourist sphere. Enlarge using of foreign successful practise of PR in our regional and country tourism. Establishment of effective system of PR among subjects. The progress of modern information and communication technologies brings new opportunities: with the help of the means and methods of the Republic of Uzbekistan the regulatory impact on the state of economic, political and cultural development of

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Johansson, Bengt, and Larsåke Larsson. "The Complexity of Public Relations Work." Nordicom Review 36, no. 1 (2015): 125–39. http://dx.doi.org/10.1515/nor-2015-0010.

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Abstract Research on the PR-function is extensive, especially in the US and the UK. The managertechnician dichotomy is well known, but has been challenged by recent research where more nuanced perspectives on PR-managerial roles are displayed. In relation to this complexity of PR-managerial roles the article investigates the function and role Swedish public relations managers perform and play in their organizations. The Swedish case, with its high proportion of PR practitioners employed by public authorities, was used to further explore the complexity of PR work. The empirical data was a surve

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Ali, Zulfiqar, and Arshad Ali. "ROLE OF SOCIAL MEDIA IN CHANGING THE LANDSCAPE OF PUBLIC RELATIONS: A CASE STUDY OF PUBLIC RELATIONS PRACTITIONERS OF DIRECTORATE GENERAL OF PUBLIC RELATIONS PUNJAB." Pakistan Journal of Social Research 05, no. 02 (2023): 840–49. http://dx.doi.org/10.52567/pjsr.v5i02.1197.

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This study aimed to investigate the impact of social media on the public relations practices of DGPR Punjab. It sought to assess the extent to which social media is used by PR practitioners in DGPR, how it has transformed their working environment, and its influence on traditional PR tools. The study employed a quantitative approach and utilized surveys as the primary method of data collection. The sample consisted of 300 public relations practitioners from DGPR Punjab. The Two-Way Symmetrical Model served as the theoretical framework for the research questions. Data analysis involved the appl

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Жильцова and O. Zhil'cova. "Contemporary Public Relations: Planning, Organization, Contemporary Trends." Economics of the Firm 6, no. 2 (2017): 63–70. http://dx.doi.org/10.12737/article_592d34bf3d7ce5.96179498.

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The article discusses the process of establishing PR communication with various groups of the public, reveals the fundamentals of PR, its mechanism and technology of planning. The Russian market of PR-services, its tendencies are shown on condition of development of Internet technologies, the main groups of PR services in PR agencies of the full cycle are analyzed. The peculiarities of the development of PR services are disclosed in a crisis, when not all entrepreneurs can afford to follow the advice of marketing consultants.

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Ibrahim, Adamkolo Mohammed, and Muhammad Nura Nguru. "PUBLIC RELATIONS AND EMPLOYEE PERFORMANCE IN NIGERIAN INSTITUTIONS OF HIGHER LEARNING." INFORMASI 48, no. 2 (2018): 267–79. http://dx.doi.org/10.21831/informasi.v48i2.21972.

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Organizations’ internal publics, which generally comprises two categories of personnel, namely management staff and employees constitute some of the key elements that contribute toward realizing the goals and objectives of the organization. However, unlike non-academic organizations, institutions of higher (academic) learning have two additional categories of internal publics — academic staff and students. This makes such institutions a bit unique. Public relations (PR) as a management function and tool is utilized by the management between itself and all categories of internal publics to faci

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Fitch, Kate, and Jacquie L'Etang. "Problematising history in the public relations curriculum." Corporate Communications: An International Journal 25, no. 4 (2020): 703–16. http://dx.doi.org/10.1108/ccij-11-2019-0122.

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PurposeThe aim of this paper is to begin a conversation about historicising the public relations (PR) curriculum in universities.Design/methodology/approachThe paper discusses PR history and historiography to identify the underlying ideological and methodological influences. It considers scholarship on PR education, and the inclusion or, more often, the exclusion of history except where it serves to reinforce a narrative of steady, and apparently unproblematic, professional development. The paper reviews the presentation of history in textbooks and discusses the authors' experiences of teachin

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Sumandiyar, Adi, Juan Carlos M. Smith, Zulfia Hanum Alfi Syahr, Muhammad Najib Husain, and Agung Suharyanto. "Influencer relations: the new paradigm of public relations." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 7, no. 2 (2023): 401–16. http://dx.doi.org/10.25139/jsk.v7i2.6688.

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Digitalisation has become an integral part of people's daily lives, particularly with the significant impact of the COVID-19 pandemic. In the past, Public Relations (PR) primarily focused on public branding, catering mostly to a select audience. However, the rise of Digital Uses and Gratifications has led to a transformation in media dynamics, giving rise to a new paradigm known as Corporate Communications and Influencer Marketing. In this research, AI Machine learning and Pattern Analysis was employed to examine the patterns of the Influencer aspect within Public Relations. This emerging PR p

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Riwanda, Josephine Kayla, and Moehammad Gafar Yoetadi. "Penggunaan Teknologi Artificial Intelligence dalam Kinerja Praktisi Public Relations." Prologia 9, no. 1 (2025): 223–31. https://doi.org/10.24912/pr.v9i1.33409.

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Artificial Intelligence (AI) is increasingly adopted by Public Relations (PR) practitioners to enhance performance. AI technologies, such as ChatGPT (OpenAI), are utilized in various aspects, including data analysis, personalization, and automation of routine tasks. This study aims to examine the impact of Artificial Intelligence (AI) utilization on the performance of Public Relations (PR) practitioners. The respondents for this research consist of 100 PR practitioners from diverse backgrounds, including state-owned enterprises, private companies, and Public Relations (PR) agencies. The resear

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Anggriani, Irien Violinda. "PERANAN CORPORATE PUBLIC RELATIONS (CPR) DAN MARKETING PUBLIC RELATIONS (MPR) DALAM MENINGKATKAN CITRA PERUSAHAAN." JURNAL AL-IQTISHAD 11, no. 2 (2017): 117. http://dx.doi.org/10.24014/jiq.v11i2.3341.

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Komunikasi tidak secara langsung menimbulkan perilaku tertentu, tetapi cenderung mempengaruhi cara kita mengorganisasikan citra kita tentang lingkungan. Public Relations digambarkan sebagai input-output, proses intern dalam model ini adalah pembentukan citra, sedangkan input adalah stimulus yang diberikan dan output adalah tanggapan atau perilaku tertentu. Konsep Corporate Public Relations (CPR) merupakan konsep Public Relations (PR) dalam suatu organisasi namun, seiring dengan perkembangan baru sosialisasi PR dan pemasaran, PR kemudian ditempatkan dibagian Marketing, sedangkan CPR masuk kedal

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Heltoft, Lars. "Offentlighed og Public Relations." MedieKultur: Journal of media and communication research 9, no. 20 (1993): 6. http://dx.doi.org/10.7146/mediekultur.v9i20.964.

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Lars Heltoft, der er en af grundlæggerne af Public Relationsuddannelsen på Roskilde Universitetscenter, kaster i artiklen et kritisk blik på den akademiske forskning i feltet public relations. Selv i nyere udgaver af PR-forskningen - af mange anset for "progressive", f.eks. James Grunings og Jon Whites arbejder - ser Lars Heltoft tydelige spor af PR- professionens selvforståelse og legitimationsbehov. Resultatet er, at den "offentlighed", der burde være kernen i den videnskabelige beskæftigelse med public relations, "forsvinder i den blå luft". Han argumenterer for, at Habermas´ forestilling o

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M Fadil Ramadhan and M. Subur Drajat. "Kegiatan Marketing Pr Label Musik Digital Audio Tape Bandung." Jurnal Riset Public Relations 1, no. 1 (2021): 33–38. http://dx.doi.org/10.29313/jrpr.v1i1.80.

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Abstract. Music labels Digital Audio Tape having the marketing public relations that his services can be used by audience. The marketing public relations label was set up by Trizha Harun as public relations at the music labels Digital Audio Tape. ( ruslan 2008: 249 ), Public relations serves to communicate both sides between the company with public internal and external relationships and mutual with the audience be considered important by label. Activity public relations is held mutual communication between institution with public intended to create mutual understanding and support for the ach

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Vuković, Milovan, Dejan Dašić, and Aleksandra Vuković. "Marketing public relations in textile industry." Tekstilna industrija 72, no. 2 (2024): 48–56. http://dx.doi.org/10.5937/tekstind2402048v.

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This research paper explains the importance of public relations and its role of public relations in textile organization. Public relations are the art and social science of that link inside and outside the organization together. PR in the textile industry plays a crucial role in building and maintaining a positive company image. The aim of this paper is to highlight the role and importance of public relations in creating a strong brand through effective communication with the public, customers, and partners. Additionally, PR strategies help in managing crisis situations and preserving the comp

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Амангелдиева, Г. С., та Ж. Ж. Еркін. "Public Relations әлеуметтік институт ретінде". Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series 122, № 1 (2018): 63–68. http://dx.doi.org/10.32523/2616-7174-2018-122-1-63-68.

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Авторлар мақалада Қазақстандағы паблик рилейшнз ақпараттық ортада қоғамдық пікірдіңөзгеруіне әсер етіп жатқанын айтады. Пікірдің интенсивтігі, тұрақтылығы мен проблемаға сәйкес ақпаратауқымының кеңеюінен PR саласын дамытудың қажеттігі көзделген. Өзге қызметтің түрлері тәрізді PR өз мақсатына жету үшін түрлі әрекетті жүзеге асырады және тиімді басқарудың кез-келген қызмет түрінің бөлінбесбөлшегі екенін авторлар нақты аша білген. Қоғаммен байланыстың әлемдік тәжірибесінде PR-дың бірнешефункционалдық ерекшеліктерін атап көрсетеді.РR маманы үшін жаңалық пен корпоративтік материалдың аражігін айыру

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Boštjan, Žabar, and Iancig Francesca. "Public relations." Perfectus AC 2021, no. 2 (2021): 18–27. https://doi.org/10.5281/zenodo.7326313.

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Mankind has known public relations for as long as civilization exists. It has always been a tool that has served the user in securing approval of their actions over other entities. With these tools once being rather primitive and perhaps inconspicuous, they have been shaped throughout history and are still being shaped by the development of society and, above all, by the development of technology. Thus, these skills can accelerate the sale of yogurt or they can mobilize peoples and nations in an ideology of hate or mutual respect and love. They are used by small sellers and also by great state

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Ahmad Zakki Abdullah, Mia Nurmiarani, and Priyono Sadjijo. "Transformasi Media Sosial dalam Praktik Public Relations." JURNAL PENDIDIKAN DAN ILMU SOSIAL (JUPENDIS) 2, no. 4 (2024): 251–60. http://dx.doi.org/10.54066/jupendis.v2i4.2268.

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The development of social media has transformed the landscape of communication and Public Relations (PR) practices. In this digital era, PR practitioners are required to understand and utilize social media effectively in efforts to build strong relationships with the public. This study aims to investigate the role of social media in PR practices, focusing on identifying current trends, changes, and challenges faced by PR practitioners in adopting social media. The method of literature review is used to gather and analyze information from various sources. The research findings show that social

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Apkhaidze, Tinatin, and Nutsa Gumberidze. "Development of Public Relations Using Artificial Intelligence." Works of Georgian Technical University, no. 2(532) (June 10, 2024): 74–82. http://dx.doi.org/10.36073/1512-0996-2024-2-74-82.

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In today's rapidly changing media environment, the intersection of public relations (PR) and artificial intelligence (AI) is shaping the future of communication strategies. This article explores the transformative impact of artificial intelligence on PR practice, highlighting key developments, challenges and opportunities in the use of AI technologies. From real-time media monitoring and sentiment analysis to personalized communication and crisis management, AI is revolutionizing how PR professionals engage with audiences and manage brand reputation. Using artificial intelligence, PR practitio

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Rando-Cueto, Dolores, Ainhoa del Pino Rodríguez-Vera, and Carlos De las Heras-Pedrosa. "Public Relations and Startups in Andalusia." Revista Internacional de Relaciones Públicas 14, no. 28 (2024): 105–32. https://doi.org/10.5783/revrrpp.v14i28.878.

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Effective PR management is considered essential in the first years of a startup's life, as it contributes to its viability and sustainability through strategic communication planning. The overall objective of this study is to analyze the startup landscape in Andalusia, Spain, with a special focus on the Public Relations (PR) strategies of women-led companies. Secondary objectives include: 1) To identify trends in female entrepreneurship in Andalusia and their relationship with PR; 2) To analyze the professional profile of women in PR roles in Andalusian startups; and 3) To propose communicatio

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Mahmud, Muhammad Kawsar, Tahmina Sultana, and Harunur Rashid. "Artificial Intelligence and Public Relations Synergy." Society & Sustainability 7, no. 1 (2025): 1–9. https://doi.org/10.38157/ss.v7i1.653.

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The integration of artificial intelligence (AI) in the field of public relations (PR) has brought a massive change in communication. This paradigm shift is not merely a technological advancement but a fundamental transformation in how public relations practitioners (PRPs) interact with stakeholders to communicate effectively. The study's primary objective was to examine the extent to which PRPs in Bangladesh utilize AI in their routine activities to achieve organizational goals. This research elucidates the current landscape by surveying a diverse sample of PRPs, thereby disclosing the degree

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Włodarski, Sebastian. "„Green” Public Relations (Public relations in the sector of products and services for Polish agriculture)." Applied Studies in Agribusiness and Commerce 1, no. 1 (2007): 67–74. http://dx.doi.org/10.19041/apstract/2007/1/11.

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The field of Public Relations has undoubtedly been assuming growing importance in Poland. Understood as an element of marketing communication or a function of company management, it has a significant impact on company’s external and internal environment. According to Puls Biznesu3 the value of the Polish PR market amounted to 250m PLN in 2005, which is a 20% increase as compared to 2004. According to the author Urszula S ´wiatl⁄owska, “the turnover of PR agencies is growing and even smaller companies demonstrate their interest in the services”. Considering this, it can be assumed that PR activ

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Edlina, Ria. "Peranan Pr Digital Kominfo Kabupaten Tanah Datar Dalam Publikasi Kegiatan Melalui Media Sosial." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 2, no. 1 (2022): 116–23. http://dx.doi.org/10.47233/jkomdis.v2i1.198.

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Public Relations aims to create, maintain and develop good relationships, form understanding, bridge the relationship between agencies/institutions and the public, both internally and externally. PR as a communicator from agencies/institutions must be able to be trusted by the public because PR is the first person who will deal directly with the public. Then PR as a supporter in the management function has a strategic role because it can strengthen the reputation of the agency/institution in the public eye. In the development of communication technology there is a development in the PR profess

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Савченко, Ольга, та Олександр Дем’янюк. "PUBLIC RELATIONS СФЕРИ ПУБЛІЧНОГО УПРАВЛІННЯ". Via Economica, № 7 (19 грудня 2024): 75–81. https://doi.org/10.32782/2786-8559/2024-7-11.

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Паблік рілейшнз (PR) сфери публічного управління в Україні набуває особливого значення в умовах війни. З огляду на надзвичайні виклики, з якими стикається держава, громадські комунікації відіграють критичну роль у збереженні довіри суспільства до влади, мобілізації ресурсів, координації дій та підтримці морального духу. Поряд з тим, сьогодні існують серйозні проблеми сфери публічного управління в частині інформаційного та діалогового контексту, що створюють бар’єр недовіри українського народу до його влади. Серед таких: корумпованість органів у питаннях фінансування та розподілі контенту, низь

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Vuković, Milovan, Dejan Dašić, and Aleksandra Vuković. "Ethical and legal aspects of Public relations." Pravo - teorija i praksa 40, no. 4 (2023): 93–111. http://dx.doi.org/10.5937/ptp2304093v.

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Public Relations (PR), a significant component of the media industry, also represents a management function that helps establish and maintain beneficial connections between the organization and various stakeholders. The evolution of the public relations profession is commonly perceived as a qualitative shift from the unethical practices that dominated several decades since the 1920s to strategically and ethically conducted campaigns in contemporary business. However, when considering the practice of PR in the first decades of the 21st century, numerous concerns arise regarding ethical dilemmas

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Абдуллаева, З. М., А. М. Эминова, and Л. Ш. Султанова. "The Role of Public Relations and Social Media Advertising." Экономика и предпринимательство, no. 4(129) (May 31, 2021): 800–803. http://dx.doi.org/10.34925/eip.2021.129.4.153.

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В статье рассматривается роль, сущность и необходимость рекламы и PublicRelations в постоянно меняющихся рыночных условиях. В данной научной работе определены основные преимущества применения социальных сетей в продвижении товаров и услуг компаний, в том числе рассмотрен рейтинг социальных сетей в России на январь 2021 года. Также в статье определены основные виды реклам и методы PR-деятельности, которые встречаются в российской практике за последние годы. The article examines the role, essence and necessity of advertising and Public Relations in theever-changing market conditions. This scient

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Shen, Qiwen. "Ethical Public Relations and The Current UK Media Landscape." Journal of Education, Humanities and Social Sciences 42 (December 18, 2024): 1120–24. https://doi.org/10.54097/6atstg02.

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This paper explores the possibility and practice of ethical public relations (PR) in the current media landscape, with a particular focus on an in-depth analysis of the United Kingdom (UK). Organizational reputation is crucial to its survival and success, making PR a vital role in managing and shaping public opinion. However, the persuasive nature of PR and its close collaboration with the media have sparked debates on the feasibility of ethical PR. The paper begins by reviewing the literature on PR and ethics, defining PR and its relationship with the media. It then assesses the capacity for

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Panda, Geetanjali, Ashwani Kumar Upadhyay, and Komal Khandelwal. "Artificial Intelligence: A Strategic Disruption in Public Relations." Journal of Creative Communications 14, no. 3 (2019): 196–213. http://dx.doi.org/10.1177/0973258619866585.

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This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, i

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Waymer, Damion, Douglas Cannon, and Gordon Curry. "Delving Deeper into Diversity and PR." Journal of Communication and Religion 35, no. 1 (2012): 12–34. http://dx.doi.org/10.5840/jcr20123512.

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Diversity matters are of growing interest to PR researchers and practitioners. This study contributes to this growing literature by exploring the intersection of race and religion. This exploratory study combined quantitative and qualitative methods to identify a real-world example of a fully functioning society (Heath, 2006). To date, limited research has tried to apply Heath's normative public relations theory to practice. This project developed a public relations case study of two large Black congregations—one in Houston and one in San Francisco. Results suggested a fully functioning societ

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Lubis, Nazrul Rizal, Arief Gunawan, and Darwanto Darwanto. "PROMOSI DAN PUBLIC RELATION DI PERPUSTAKAAN." Jurnal Pari 2, no. 2 (2017): 126. http://dx.doi.org/10.15578/jp.v2i2.3257.

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ABSTRAKFungsi utama penyelenggaraan perpustakaan adalah pelayanan. Dalam menjalankan fungsi pelayanan tersebut, public relations (PR) memiliki peran yang sangat penting. PR berfungsi sebagai pendukung manajemen, membangun citra perpustakaan, dan sebagai komunikator. Artikel ini mengetengahkan prinsip-prinsip PR yang perlu diimplementasikan pada perpustakaan dan berbagai upaya yang perlu dilakukan untuk meningkatkan pelayanan dan membangun pencitraan perpustakaan. ABSTRACTLibrary service is the main function of a library. Public relations (PR) is one of factors determining the function. PR has

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С., О. Моргунова. "COMPONENTS OF PUBLIC RELATIONS COMPETENCY OF FUTURE MANAGERS." ЗАСОБИ НАВЧАЛЬНОЇ ТА НАУКОВО-ДОСЛІДНОЇ РОБОТИ, no. 44 (November 28, 2015): 107–17. https://doi.org/10.5281/zenodo.56182.

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The essence of the notion «PR-competence» as a part of the competence of a future manager is identified in the article. Taking into account the notions of PR (relations with community) and professional competency, the author provides her own definition of PR-competency as an integral complex of the professional and behavioral qualities of personality, as a benchmark of major psychological and PR-concepts, as an index of human capacity to effectively use contemporary psychological and PR-technologies that enable a specialist to implement their knowledge into practice. The researcher

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Hastuti, Dewi Ayu Sri, and Eny Susilowati. "CYBER PUBLIC RELATIONS DISKOMINFO KABUPATEN KLATEN DALAM OPTIMALISASI LAYANAN INFORMASI PUBLIK." Academic Journal of Da'wa and Communication 1, no. 1 (2020): 40. http://dx.doi.org/10.22515/ajdc.v1i1.2401.

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This study aims to describe the Klaten Diskominfo PR PR cyber strategy in optimizing public information services. The background of the research is the management of public information services primarily through the website of the Klaten Regency government which has not been optimal. The method used in this research is a descriptive qualitative method. The results of this study can be concluded that in optimizing the public information service owned by Diskominfo, Klaten Regency has practised a cyber PR strategy that combines 4 things as a whole, namely Strategic (has a communication design pl

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Flowerina, Indria, and Shalma Syaidah. "Role of Public Relations in a Company." Semantik: Journal of Social, Media, Communication, and Journalism 2, no. 1 (2024): 54. http://dx.doi.org/10.31958/semantik.v2i1.9846.

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Companies today are growing and developing extremely normally, developing an increasingly diverse audience, both external and internal, requiring special treatment when communicating with them. Corporate communications activities are strategic communications that must be implemented according to the company. This comic activity involves management as a key decision-maker in the company. Through strategic communication, the company's PR can run well. PR needs to get full management support to complete the task, the purpose of this research is to describe the pent role that PR does in a company.

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Saputro, Dio Herman, Satya Candrasari, and Ovi Olivia Belida. "STREOTYPE OF PUBLIC RELATIONS PROFESSION IN JAKARTA." Communicology: Jurnal Ilmu Komunikasi 5, no. 2 (2017): 62–82. http://dx.doi.org/10.21009/communicology.062.05.

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Public Relations is known as a female profession, concerned physical, and suitable for women. The purpose of this research is to analyze Public Relations stereotype as a woman profession, concerned with physical, and feminine. This research is examined though face to face in-depth interview method with 10 Public Relations practitioners from variety industry in Jakarta. Findings showed that Public Relations stereotype is not necessarily a pretty woman, physically attractive, and majority men still dabble as Public Relations practitioners in the field of industry. Nevertheless, it cannot be deni

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Ayu Sulistya Putri Sugeng, Raisatul Janah, and Febrina Yusar. "How Public Relations Perceived (SWOT Model Analysis)." JURNAL KOMUNIKATIO 8, no. 2 (2022): 96–104. http://dx.doi.org/10.30997/jk.v8i2.6708.

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ABSTRACT  Purpose: This paper aims to understand the challenge of Public Relations, to face the society perception/reputation towards Public Relations. By understanding what is the SWOT of Public Relations when they play their role among society. Design/Methodology Approach: This paper will be a literature review of some source of scientific writing which the writer will elaborate 8 published journals related to the issue this paper talks about. Finding: Visible aspects such as appearance of PR practitioner, Educational background and communication skill is more conside

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Hoffjann, Olaf. "The Innovation Function of Hybridization in Public Relations." Media and Communication 9, no. 3 (2021): 155–63. http://dx.doi.org/10.17645/mac.v9i3.3994.

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From content marketing and corporate publishing to storytelling and brand PR—the literature contains many examples of hybrid structures in strategic communication in general and more specifically in public relations (PR). The question that arises is which problem these hybrid structures solve. This article focuses on a systems theoretical basis on the function of these hybrid structures. Hybridization is understood as a process by which a social system adopts program structures of another system. Hybridization as a strategy assumes an innovation function in systems and facilitates learning. Hy

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Bourne, Clea. "AI cheerleaders: Public relations, neoliberalism and artificial intelligence." Public Relations Inquiry 8, no. 2 (2019): 109–25. http://dx.doi.org/10.1177/2046147x19835250.

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Public relations’ (PR) professional habitus is defined by a relentless focus on optimism and futurity. This professional habitus renders PR indispensable to the corporate world after crisis, when new, potentially controversial, growth strategies must be sold-in to stakeholders. This article argues that PR’s professional habitus is heavily influenced by neoliberalism, an ideology which ‘confidently identifies itself with the future’. The discussion is timely, as 21st-century neoliberal capitalism becomes redefined by artificial intelligence (AI). The article combines PR theory, communications t

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Uri Samet. "Digital public relations: A leading and cost-effective channel fior Public Awareness in the Public Sector." Global Journal of Engineering and Technology Advances 19, no. 1 (2024): 231–41. https://doi.org/10.30574/gjeta.2024.19.1.0052.

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This article examines the pivotal role of digital Public Relations (PR) as a primary and highly cost-effective channel for achieving public awareness, particularly within governmental, regulatory, environmental, and health organizations. The paper outlines digital PR as the online evolution of traditional PR, emphasizing its strategic application across diverse digital platforms, including websites, social media, and Web 2.0 channels. A central argument advanced is that consistent publishing of online content through digital PR activities represents the most economical method for cultivating w

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Darmawati, Surya, Maulina Pia Wulandari, and Reza Safitri. "NAVIGATING PUBLIC RELATIONS IN LOCAL GOVERNMENT CONFLICTS:." SANGKéP: Jurnal Kajian Sosial Keagamaan 7, no. 3 (2024): 475–87. https://doi.org/10.20414/sangkep.v7i3.11587.

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This study investigates the crucial function of the Public Relations (PR) Department of one of the Municipal administration offices in East Java in resolving issues between the administration and the public. The PR department is essential in overseeing the public perception by guaranteeing the clear and efficient distribution of information on government acts, policies, and initiatives. The study is on the PR department's dual role as both an expert prescriber and a communication facilitato to improve government-public relations and mediate conflicts. The study employed a qualitative research

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