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1

Solihat, M., and F. P. Pratami. "Cyber PR Technology to Build Brand Awareness." International Journal of Research and Applied Technology 1, no. 1 (2021): 76–83. http://dx.doi.org/10.34010/injuratech.v1i1.5641.

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The movement of tourism in Indonesia is increasingly showing progress every year, coupled with increasingly rapid technological advances resulting in technological innovations in the tourism sector. Information technology positively influences tourism sector, such as online ticket booking applications, especially during COVID-19 pandemics. This study aims to determine how online ticketing applications affect tourism and their impacts during a pandemic. One of them is about the influence of ticket and hotel booking application technology in the tourism sector, affecting tourists' behavior in tr
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CHEN, MING-CHIA, MING-JIAN SHEN, and CALVIN S. WENG. "THE STRATEGY OF THE TECHNOLOGY INDUSTRY FOR OUTSOURCING PUBLIC RELATIONS: THE CASE OF TAIWANESE CORPORATIONS." International Journal of Innovation and Technology Management 10, no. 01 (2013): 1350003. http://dx.doi.org/10.1142/s021987701350003x.

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This study used qualitative methods to collect interview data from six technology companies and applied content analysis to interpret the data. The purpose was to describe the decision-making model in the outsourcing of public relations (PR) by technology corporations to PR agencies. Results indicated that during the process of outsourcing PR, complicated relationships existed among various concepts, and the relationships were more complex than linear relationships. Within the organization, the developmental stage of its PR, the target characteristics of its PR, accumulation of individual and
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Usova, Ekaterina Vladimirovna. "Technology for evaluating the effectiveness of public relations activities." Litera, no. 2 (February 2025): 222–30. https://doi.org/10.25136/2409-8698.2025.2.73293.

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The subject of the research is ways to evaluate the effectiveness of public relations activities. The object of research is the set of theoretical foundations for the application of technologies for evaluating the effectiveness of PR activities. At the current stage of scientific development, there is no unified approach to understanding technology for evaluating the effectiveness of PR activities. The conceptual content of the concepts of "technology" and "efficiency assessment" is revealed in various fields of science. The study of the categorical apparatus is of particular importance in und
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Mardhika, Herdiantyara. "How the Introduction of AI (Media Monitoring) Tools Affects the Field of Public Relations." Jurnal Manajemen Bisnis 10, no. 2 (2023): 555–69. http://dx.doi.org/10.33096/jmb.v10i2.624.

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In the age of technological disruption, new technology has brought about many developments. The PR industry is affected by this disruption of old industries, markets, and processes. The rapid adoption of new PR technologies forces staff to be more adaptable. Artificial intelligence enters public relations. PR is fast shifting from traditional to digital PR with AI. AI and PR can collaborate on work. With the rise of AI in daily life, Indonesian public relations uses Media Monitoring. Public Relations professionals employ automated media monitoring to gain faster and more useful information. AI
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Dibb, Sally, Lyndon Simkin, and Adam Vancini. "Competition, Strategy, Technology and People: The Challenges Facing PR." International Journal of Advertising 15, no. 2 (1996): 116–27. http://dx.doi.org/10.1080/02650487.1996.11104641.

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Igben, Harvey G. O., and Maureen Ugbome. "Technology Acceptance Model and Social Media Influence On Public Relations Practice in Nigeria." European Journal of Computer Science and Information Technology 11, no. 1 (2023): 22–29. http://dx.doi.org/10.37745/ejcsit.2013/vol11n12229.

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This paper is focused on how Technology Acceptance Model (TAM) has influenced public relations practitioners’ use of social media in their PR communications. It was established that Perceived ease of use and Perceived usefulness of a technology, in this instance social media has a direct link on whether the PR practitioner will use it in his PR communication. Public relations is not just building and sustaining mutually beneficial relationship between an organization and its publics through traditional public relations tools. Public relations has gone beyond image building and sustenance of go
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Stundžiaitė, Indrė, and Vida Davidavičienė. "MODELING THE APPLICATION OF AUGMENTED REALITY TECHNOLOGY IN THE EDUCATION PROCESS." Mokslas - Lietuvos ateitis 14 (March 1, 2022): 1–7. http://dx.doi.org/10.3846/mla.2022.16097.

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Augmented reality technology (AR) is strengthening its position in our daily lives every year. The main goal of augmented reality technology is to digitize the world around us by adding additional information that is relevant and attractive to the consumer in a particular sector. Gadget stores are adding more and more fun and useful PR programs, while big companies and startups are coming up with new ideas on how to effectively apply augmented reality technology to business processes. Education is one of the areas where the application of PR technology is receiving increasing attention and fun
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Eyrich, Nina, Monica L. Padman, and Kaye D. Sweetser. "PR practitioners’ use of social media tools and communication technology." Public Relations Review 34, no. 4 (2008): 412–14. http://dx.doi.org/10.1016/j.pubrev.2008.09.010.

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Жильцова and O. Zhil'cova. "Contemporary Public Relations: Planning, Organization, Contemporary Trends." Economics of the Firm 6, no. 2 (2017): 63–70. http://dx.doi.org/10.12737/article_592d34bf3d7ce5.96179498.

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The article discusses the process of establishing PR communication with various groups of the public, reveals the fundamentals of PR, its mechanism and technology of planning. The Russian market of PR-services, its tendencies are shown on condition of development of Internet technologies, the main groups of PR services in PR agencies of the full cycle are analyzed. The peculiarities of the development of PR services are disclosed in a crisis, when not all entrepreneurs can afford to follow the advice of marketing consultants.
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Dobson, Rosie, Pauline Herbst, Sarah Candy, et al. "Understanding End-User Perspectives of Mobile Pulmonary Rehabilitation (mPR): Cross-Sectional Survey and Interviews." JMIR Formative Research 3, no. 4 (2019): e15466. http://dx.doi.org/10.2196/15466.

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Background Pulmonary rehabilitation (PR) is an effective intervention for the management of people with chronic respiratory diseases, but the uptake of and adherence to PR programs is low. There is potential for mobile health (mHealth) to provide an alternative modality for the delivery of PR, overcoming many of the barriers contributing to poor attendance to current services. Objective The objective of this study was to understand the needs, preferences, and priorities of end users for the development of an adaptive mobile PR (mPR) support program. Methods A mixed methods (qualitative and qua
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Suciati, Pijar, Mareta Maulidiyanti, and Ngurah Rangga Wiwesa. "The Public Relations Acceptance Towards Press Release Application with Artificial Intelligence." Communicare : Journal of Communication Studies 8, no. 1 (2021): 20. http://dx.doi.org/10.37535/101008120212.

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Artificial Intelligence (AI) is gradually changing every industry, including the Public Relations industry (Afzal, 2018). Skills associated with conducting research, creating content, evaluating campaigns, tracking issues and countless work processes are being automated with AI. We believe, although never fully replace public relations professionals but will increasingly assist us and possibly do a better job. We are developing PR Bot, a tool that help PR to create an instant press release using an AI (machine learning). Before we continue building the app, we need to know whether the PR pract
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Awaloedin, Dipa Teruna, Gagih Pradini, Yohana Gaius Bule, and Davi Ayu Andini. "Impact of Latest Technology in Mandalika MotoGP Tourism PR: SWOT Review." INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) 4, no. 1 (2024): 545–57. http://dx.doi.org/10.59889/ijembis.v4i1.378.

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This study explores the integration of digital technology in tourism promotion, focusing on the transformative impact of social media, AI, and big data. Using qualitative methods and SWOT analysis, the paper discusses the challenges and opportunities in Indonesian tourism, emphasising the recent success of Mandalika MotoGP's digital PR activities. The results highlight the role of AI and big data in revolutionising market research, sentiment analysis, and crisis management. Despite challenges like data security and digital literacy, strategies to optimise digital technology in tourism PR are o
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Аксенова, О., O. Aksenova, Е. Швец, and E. Shvec. "Specificity of PR-Communications in the Confessional Sphere." Scientific Research and Development. Modern Communication Studies 7, no. 6 (2018): 72–76. http://dx.doi.org/10.12737/article_5bf51f77f03de9.98434066.

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This article discusses the specifics of PR-activity in the religious sphere. Religious environment gradually develops a new space for themselves - public relations. It describes the relationship of the church to the PR, as a rather specific relations with the church community, with the same specific technologies and communication tools. It is concluded that the development of modern information technology has touched, and religion, and now it seeks to use modern technology in communication with the community, in their own PR-treating techniques. It helps faith-based organizations to achieve gr
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Edlina, Ria. "Peranan Pr Digital Kominfo Kabupaten Tanah Datar Dalam Publikasi Kegiatan Melalui Media Sosial." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 2, no. 1 (2022): 116–23. http://dx.doi.org/10.47233/jkomdis.v2i1.198.

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Public Relations aims to create, maintain and develop good relationships, form understanding, bridge the relationship between agencies/institutions and the public, both internally and externally. PR as a communicator from agencies/institutions must be able to be trusted by the public because PR is the first person who will deal directly with the public. Then PR as a supporter in the management function has a strategic role because it can strengthen the reputation of the agency/institution in the public eye. In the development of communication technology there is a development in the PR profess
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Alyaqoub, Rasha Adel, and Nik Adzrieman Bin Abdul Rahman. "Conceptualizing the Management of Online Public Relations among Public Relations Practitioners." Annals of Contemporary Developments in Management & HR 1, no. 2 (2019): 45–49. http://dx.doi.org/10.33166/acdmhr.2019.02.005.

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Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standardized concept used as the varied studies often rely on the specific conceptualization of the practitioners and his experience in this field. This paper intends to show the conceptualization of online public relations among public relation practitioners and illation the factors that led to the under
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Liashuk, Nataliia, and Ruslana Vasiura. "Information Technologies in Modern PR Activities." Digital Platform: Information Technologies in Sociocultural Sphere 6, no. 2 (2023): 398–406. http://dx.doi.org/10.31866/2617-796x.6.2.2023.293610.

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The purpose of the article is to highlight the importance of introducing information technologies into PR activities as a necessary element of the digital transformation of modern society, to characterize the most appropriate and effective means of information and communication technologies in the field of public relations and the effectiveness of their use by considering the PR activities of the American company Airbnb; to find out the main advantages of using interactive network technologies in the organization of public relations and to outline the challenges in implementing modern technolo
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Shvardak, Marianna. "PR-TECHNOLOGIES IN THE MARKET OF EDUCATIONAL SERVICES." Scientific Bulletin of Uzhhorod University. Series: «Pedagogy. Social Work», no. 1(50) (May 31, 2022): 307–10. http://dx.doi.org/10.24144/2524-0609.2022.50.307-310.

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PR is one of the most influential modern means of communication, which is used to maintain the image of the educational institution. PR-technology occupies a new niche of influence on the social life of young people and sets new requirements for the promotion of relevant products and services in the educational market. The purpose of the article: to dig up the essence and describe the structural elements of PR-technologies; determine the role and importance of PR-technologies in the market of educational services. Research methods: analysis and systematization of scientific literature; modelin
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Klimkowicz, Alicja, Konrad Świerczek, Kun Zheng, Monika Baranowska, Akito Takasaki та Bogdan Dabrowski. "Evaluation of BaY1−Pr Mn2O5+δ oxides for oxygen storage technology". Solid State Ionics 262 (вересень 2014): 659–63. http://dx.doi.org/10.1016/j.ssi.2013.11.001.

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Ospan, Sh B. "The role of PR in governments administration." BULLETIN Series of Sociological and Political sciences 72, no. 4 (2020): 201–5. http://dx.doi.org/10.51889/2020-4.1728-8940.33.

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The article describes the subject, fundamentals, classification and functions of public relations. The study is based on political PR and analyzes its executive role in public administration. The features of political communication in public administration institutions, its composition and technology are analyzed, the results of PR research in world practice are briefly described. A scientific review of the current situation in the field of political PR will be carried out. As a result of the research, the requirements for PR and its environment will be indicated.
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Liashuk, Nataliia, and Ruslana Vasiura. "Information Technologies in Modern PR Activities." Digital Platform: Information Technologies in Sociocultural Sphere 6, no. 2 (2023): 398–406. https://doi.org/10.31866/2617-796X.6.2.2023.293610.

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<strong>The purpose of the article&nbsp;</strong>is to highlight the importance of introducing information technologies into PR activities as a necessary element of the digital transformation of modern society, to characterize the most appropriate and effective means of information and communication technologies in the field of public relations and the effectiveness of their use by considering the PR activities of the American company Airbnb; to find out the main advantages of using interactive network technologies in the organization of public relations and to outline the challenges in implem
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Joudi Ahmad Yasser Beni. "The Role of Artificial Intelligence in Transforming Public Relations Practices: Insights from the UAE." Journal of Information Systems Engineering and Management 10, no. 14s (2025): 309–20. https://doi.org/10.52783/jisem.v10i14s.2240.

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AI (Artificial Intelligence) has turned out to be a life-changing technology in PR (Public Relations), and in other fields of strategic communications, even though its adoption and applications remain undiscovered. This research therefore addresses the gap by leveraging the (UTAUT) Unified Theory of Acceptance and Use of Technology model to investigate the integration and acceptance of AI among the PR professionals in the UAE (United Arab Emirates). Using a mixed method technique, data was collected via interviews and surveys with 103 PR practitioners, offering extensive insights into aspects
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Fahira, Riri Nurul, Mutiara Andayani Komara, and Yusuf Muhyidin. "ANALISIS MINAT PENGGUNA DOMPET DIGITAL OVO MENGGUNAKAN METODE TECHNOLOGY ACCEPTANCE MODEL." Jurnal Informatika, Teknologi dan Sains 4, no. 3 (2022): 225–30. http://dx.doi.org/10.51401/jinteks.v4i3.1943.

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: Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mampu menarik minat Pengguna Aplikasi E-Wallet OVO khusus nya di Kabupaten Purwakarta. Hasil pengolahan data dengan Structural Equation Modeling (SEM) pada penelitian ini adalah tidak terdapat hubungan positif dan signifikan antara (PEOU) terhadap (PU), terdapat hubungan positif signifikan antara (PR) terhadap (PU),Terdapat hubungan positif signifikan antara (PR) terhadap (ITU),Terdapat hubungan positif signifikan antara (PR) terhadap (PU) ,Tidak terdapat hubungan positif signifikan antara (PT) terhadap (ITU),Tidak terdapat hubunga
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Makwambeni, Blessing. "Appropriation of analytics data in public relations practice in South Africa." Communitas 49 (December 13, 2024): 128–41. https://doi.org/10.38140/com.v49i.8928.

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Advances in technology allow organisations to collect and analyse huge volumes of data from a wide variety of sources. Analytics data (raw data to be analysed) gleaned from internal and external sources is transforming the world of business and also the public relations (PR) profession by informing decision-making. Despite the potential that analytics data holds for PR, few studies have examined how analytics data is being appropriated into PR functions. Premised on the excellence theory of PR, the concept of technological appropriation, and in-depth interviews with purposively selected PR pra
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Riwanda, Josephine Kayla, and Moehammad Gafar Yoetadi. "Penggunaan Teknologi Artificial Intelligence dalam Kinerja Praktisi Public Relations." Prologia 9, no. 1 (2025): 223–31. https://doi.org/10.24912/pr.v9i1.33409.

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Artificial Intelligence (AI) is increasingly adopted by Public Relations (PR) practitioners to enhance performance. AI technologies, such as ChatGPT (OpenAI), are utilized in various aspects, including data analysis, personalization, and automation of routine tasks. This study aims to examine the impact of Artificial Intelligence (AI) utilization on the performance of Public Relations (PR) practitioners. The respondents for this research consist of 100 PR practitioners from diverse backgrounds, including state-owned enterprises, private companies, and Public Relations (PR) agencies. The resear
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Корнилова, Виктория, Victoria Kornilova, Айталина Дьячковская, and Aitalina Dyachkovskaya. "Socio-Cultural PR-Project Management in the National Theater." Scientific Research and Development. Russian Journal of Project Management 7, no. 3 (2018): 8–12. http://dx.doi.org/10.12737/article_5bd6db328b4b06.94124358.

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The article is devoted to the study of socio-cultural PR-design in the national theater. The authors describe the problem of reducing interest in attending a theater and stress the importance of using interactive interaction with the viewer. In order to attract the viewer's attention to the theater in the regional context, the article proposes to use the technology of project management. According to researchers, design technology can contribute to an effective increase in interest in the theater. The form of implementation of such projects can be various activities. As an approbation in the a
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Febriani, Erna, Guntur Eko Saputro, Riedho Dharmawan, and Shellie Paola Chelsie. "Shifting roles of public relations professionals in artificial intelligence technology era: Case study of XY PR and digital agency." Jurnal ASPIKOM 9, no. 2 (2025): 333. https://doi.org/10.24329/aspikom.v9i2.1585.

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The Artificial Intelligence (AI) technology has changed the way public relations professionals conduct research, build relationships with the public and personalize messages, one of which is at the PR and Digital XY agency. Artificial intelligence is not only a tool but also a technology that drives a shift in the role of Public Relations professionals in the communications industry. This study aims to analyze how the shift in the role of public relations professionals in dealing with the development of artificial intelligence technology in the public relations profession. The theory used is M
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Knox, Liam, Rachel Gemine, Michelle Dunning, and Keir Lewis. "Reflexive thematic analysis exploring stakeholder experiences of virtual pulmonary rehabilitation (VIPAR)." BMJ Open Respiratory Research 8, no. 1 (2021): e000800. http://dx.doi.org/10.1136/bmjresp-2020-000800.

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IntroductionTo enable greater availability of pulmonary rehabilitation (PR), video-conferencing technology was employed to link a community site to a standard outpatient PR service to deliver the programme closer to those with chronic respiratory disease. The service was called virtual pulmonary rehabilitation (VIPAR). To understand the experiences of those involved in this service, this study aimed to answer the question: How do the different stakeholders that interact with VIPAR experience the programme?MethodsFocus groups were conducted with people with chronic lung disease attending either
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Tanjung, Sumekar, and Ahmad Fattah Asmaí. "Strategic digital public relations in the Madiun Precinct Police: Insights from a public service perspective." Communications in Humanities and Social Sciences 4, no. 1 (2024): 11–21. http://dx.doi.org/10.21924/chss.4.1.2024.64.

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This research aims to explain the management of digital PR in the Madiun Precinct Police from the perspective of Phillips and Young. The achievements of the Madiun Precinct Police's PR are inseparable from the demands of digital technology and the capacity of the Madiun Precinct Police as a public service institution. The Madiun Precinct Police's PR utilizes digital PR not only to provide information but also to solidify public communication for the maintenance of public safety and order. With the role of PR and the achievements attained, this poses a challenge for the Madiun Precinct Police's
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Jacob Olufemi, Fatile,, Mutereko Sybert, and Emma Etim. "Process Reengineering in African Public Sector: Lessons From the Private Sector." Journal of Public Administration and Governance 10, no. 3 (2020): 262. http://dx.doi.org/10.5296/jpag.v10i3.17688.

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Process reengineering (PR) is a newly introduced approach to process management; it pays close attention to all the processes that are related to the achievement of organizational objectives. Although originally developed for and applied in the private sector, PR is expected to constitute a handy tool for the transformation of work processes in public sector organizations (PSOs), especially in this era of information and communications technology. This paper x-rays PR in African public sector organizations (APSOs) with an emphasis on lessons to be learnt from the private sector. This paper ado
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Gangadharaiah, Rakesh, Johnell O. Brooks, Patrick J. Rosopa, et al. "The Development of the Pooled Rideshare Acceptance Model (PRAM)." Safety 9, no. 3 (2023): 61. http://dx.doi.org/10.3390/safety9030061.

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Due to the advancements in real-time information communication technologies and sharing economies, rideshare services have gained significant momentum by offering dynamic and/or on-demand services. Rideshare service companies evolved from personal rideshare, where riders traveled solo or with known individuals, into pooled rideshare (PR), where riders can travel with one to multiple unknown riders. Similar to other shared economy services, pooled rideshare is beneficial as it efficiently utilizes resources, resulting in reduced energy usage, as well as reduced costs for the riders. However, pr
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Zakharov, Andrey, Markus Lenski, Sven Metzger, and Christian Krüger. "Shortening of Plasma Strip Process Resulting in Better Removal of Photo Resist after High Dose Implantation." Solid State Phenomena 145-146 (January 2009): 265–68. http://dx.doi.org/10.4028/www.scientific.net/ssp.145-146.265.

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A layer of hardened material (crust) forms on the surface of photo resist (PR) during the implantation. This crust can be described as highly cross-linked polymer [1, 2]. Its thickness and composition depends on the type of PR, implant species, energy, dose, temperature during implantation and other factors. The crust is very resistant against chemical attack. Its chemical resistance tends to increase with the continuous shrink of technology nodes as implant doses increase. Moreover, even small residues of PR, left after cleaning, become more critical with shrinking device geometry. The usual
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Ganefri. "Exploring Student Acceptance of Virtual Laboratory in Learning: The Role of Perceived Relevance and Information Technology Experience." International Journal of Information and Education Technology 15, no. 3 (2025): 478–87. https://doi.org/10.18178/ijiet.2025.15.3.2259.

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The application of Virtual Laboratory (VL) technology in learning is becoming increasingly popular and rapidly evolving. However, more comprehensive research is needed to understand student acceptance of this technology, particularly in laboratory learning. This research investigates the acceptance of VL technology among Industrial Electrical Engineering students in the Electrical Machinery Course (EMC). Student acceptance is measured through Behavioral Intention (BI) using the Technology Acceptance Model (TAM) framework. This framework was developed to empirically identify the factors influen
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Ajianto, Imon Dwi Budi, Rachmat Kriyantono, and Maulina Pia Wulandari. "Praktik “PR Excellent” Humas Pemerintah Daerah." ARISTO 6, no. 1 (2018): 99. http://dx.doi.org/10.24269/ars.v6i1.781.

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This study aims to describes the implications of the issuance of the Regulation of the Minister of Communication and Information Technology (Permenkominfo) no. 14/2016 on Local Government PR, especially districts / municipalities. Researcher explore how the perception of Government PR Officials, how the placement of Local Government PR on thestructure of Local Government Organization (OPD) and how the practice excellent PR by Local Government PR based on the principles of Excellence Theory with the implementation of Permenkominfo regulating the form, type, nomenclature, merging affairs, organi
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Katso, Roy M., Janet H. Parham, Matilde Caivano, et al. "Evaluation of Cell-Based Assays for Steroid Nuclear Receptors Delivered by Recombinant Baculoviruses." Journal of Biomolecular Screening 10, no. 7 (2005): 715–24. http://dx.doi.org/10.1177/1087057105278873.

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The authors describe the use of modified baculoviruses containing mammalian expression cassettes (BacMam technology) in steroid nuclear receptor reporter assays designed for screening and profiling agonist and antagonist compounds. Baculo-viruses were constructed that express full-length human genes for mineralocorticoid receptor (MR), glucocorticoid receptor (GR), progesterone receptor A (PR-A), and progesterone receptor B (PR-B) from the cytomegalovirus immediate early promoter. A virus carrying the mouse mammary tumor virus–firefly luciferase (MMTV-Luc) cassette was generated to provide a s
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Praditia, Ariya. "Analysis of Mass Media Development in Public Relations at CNN Company." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 75–100. https://doi.org/10.21009/isc-beam.013.06.

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In the digital and globalization era, the development of information technology affects almost all aspects of life, including a company's Public Relations (PR) strategy. Digital mass media has become an important tool for delivering information to audiences quickly and efficiently, allowing for interaction without geographical limitations. CNN (Cable News Network), founded in 1980, has undergone a significant transformation in how it communicates with its audience. This study aims to analyze the development of PR mass media at CNN, evaluate the effectiveness of their PR strategies in enhancing
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R., Alyaqoub, Abdul Rahman N.A., and Alsharairi A. "Advantages and Disadvantages of Online Public Relations from The Lens of Internal Practitioners: Evidence from Jordan." British Journal of Mass Communication and Media Research 3, no. 1 (2023): 41–58. http://dx.doi.org/10.52589/bjmcmr-x1in1eyz.

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This study explored the benefits and disadvantages of using online PR from the perspectives of university PR practitioners, employing in-depth face-to-face interviews with 22 PR managers from public and private Jordanian universities based on a purposive sampling technique. This research's main objective was to determine what these practitioners felt were the benefits and drawbacks of online PR. The data were analysed using NVivo 12 software to develop themes. The findings showed that the PR practitioners conceptualised online PR as a part of the modern technology revolution, effective and sus
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Armoiry, Xavier, Peter Auguste, Jean-François Obadia, Daniel Grinberg, and Martin Connock. "OP135 Impact Of Updated Trial Data On The Cost-effectiveness Of Health Technologies: A Case Study On Percutaneous Mitral Repair." International Journal of Technology Assessment in Health Care 37, S1 (2021): 3. http://dx.doi.org/10.1017/s0266462321000714.

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IntroductionExtrapolation methods are commonly used to model the cost-effectiveness of health technologies beyond observed data. Reassessing cost-effectiveness estimates using updated clinical trial data has the potential to reduce uncertainty and optimize decision-making. We present a case study based on percutaneous repair (PR) with the Mitraclip system, a technology to treat severe secondary mitral regurgitation (MR). For the study purpose, we considered the COAPT trial that evaluated the effectiveness of adding PR to medical treatment versus medical treatment alone.MethodsWe developed a ti
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Hertogs, Kurt, Marie-Pierre de Béthune, Veronica Miller, et al. "A Rapid Method for Simultaneous Detection of Phenotypic Resistance to Inhibitors of Protease and Reverse Transcriptase in Recombinant Human Immunodeficiency Virus Type 1 Isolates from Patients Treated with Antiretroviral Drugs." Antimicrobial Agents and Chemotherapy 42, no. 2 (1998): 269–76. http://dx.doi.org/10.1128/aac.42.2.269.

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ABSTRACT Combination therapy with protease (PR) and reverse transcriptase (RT) inhibitors can efficiently suppress human immunodeficiency virus (HIV) replication, but the emergence of drug-resistant variants correlates strongly with therapeutic failure. Here we describe a new method for high-throughput analysis of clinical samples that permits the simultaneous detection of HIV type 1 (HIV-1) phenotypic resistance to both RT and PR inhibitors by means of recombinant virus assay technology. HIV-1 RNA is extracted from plasma samples, and a 2.2-kb fragment containing the entire HIV-1 PR- and RT-c
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Jayasainan, Sheila Yvonne. "An exploratory study using weblogs as a learning and assessment tool in a Public Relations course." SHS Web of Conferences 53 (2018): 05006. http://dx.doi.org/10.1051/shsconf/20185305006.

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The study investigates the usefulness of weblogs in evaluating the understanding and performance of Public Relations (PR) learners. The study also explored PR leaners’ reactions towards using weblogs as a learning and assessment tool for their performance. Fifty undergraduate students from a private institution of higher learning in the Klang Valley participated in a semester-long weblog project. The task required students to complete eight weekly-writing reflection entries on the principles and practices of PR onto their individual weblogs. The results indicate that PR leaners’ understanding
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Kannattukunnel, Rohit S. "Global Patents on 3D Printing: Revelations Based on Vector Autoregression Analysis for Three Decades." International Journal of Innovation and Technology Management 13, no. 06 (2016): 1750004. http://dx.doi.org/10.1142/s0219877017500043.

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Engineers and designers from automotive and aerospace sectors have been using 3D printing (3DP) for decades to build prototypes. However, 3DP became popular only recently. This paper is divided into three sections. Section 1 is introductory in nature, which deals with current trends, the modeling process of printing and deliberation on different categories of 3DP. Section 2 deals with the research methodology. An exquisite technique to study innovation dealing with time series data, called the vector autoregression (VAR), is performed to analyze the world patent data on 3DP, based on the infor
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Gou, Jun, Hui Ling Tai, Jun Wang, De En Gu, Xiong Bang Wei, and Ya Dong Jiang. "Study on Reactive Ion Etching of Vanadium Oxide Thin Film by Taguchi Method." Advanced Materials Research 909 (March 2014): 91–94. http://dx.doi.org/10.4028/www.scientific.net/amr.909.91.

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A high selectivity patterning technology of vanadium oxide (VOx) thin film was suggested in this paper. VOxthin film was etched through a photoresist (PR) mask using Cl/N based gases in a reactive ion etching (RIE) system. Taguchi method was used for process design to identify factors that influence the patterning and find optimum process parameters. Experimental results suggested that RF power was the largest contribution factor for VOxetch rate, PR selectivity and uniformity on 6 inch diameter wafer. Uniformity and PR selectivity were improved by introducing a small amount of N2. High resolu
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Widodo, Rudianto. "Strategic Public Relations Communication in Higher Education: The Case of Raden Fatah State Islamic University Palembang." CHANNEL: Jurnal Komunikasi 12, no. 1 (2024): 76–83. http://dx.doi.org/10.12928/channel.v12i1.648.

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This study examines Raden Fatah State Islamic University Palembang's public relations (PR) communication strategies in establishing relationships with press agencies. The research highlights the challenges and opportunities faced by the university's PR department in navigating the rapidly evolving digital landscape. Utilizing a qualitative approach and case study methodology, the study explores the university's cooperative efforts with mass media outlets, focusing on internal and external stakeholders. Key findings indicate that effective PR strategies involve strategic communication, media en
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Mukbil, M. Kh. "INNOVATIVE PROGRAMS OF RUSSIAN LANGUAGE STUDY IN THE FOREIGN ENVIRONMENT AS PR-TECHNOLOGY." Международный журнал экспериментального образования (International Journal of Experimental Education), no. 3 2019 (2019): 79–86. http://dx.doi.org/10.17513/mjeo.11876.

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Piyumali, W. Mahesha, and L. G. S. U. Sandaruwan. "The Synergy of Search Engine Optimization and Public Relations in the Digital Age (An Analysis of Best Practices In Sri Lanka)." KDU Journal of Multidisciplinary Studies 6, no. 2 (2024): 190–98. http://dx.doi.org/10.4038/kjms.v6i2.140.

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In the contemporary digital landscape, the integration of Search Engine Optimisation (SEO) and Public Relations (PR) has become essential for organisations seeking to enhance their online visibility. This research investigates best practices for optimising the collaborative efforts of SEO and PR within this context. Given the rapid advancements in technology and communication, it is crucial to develop a nuanced understanding of how these two domains intersect to achieve mutual goals. Recognising the existing gaps in the literature concerning practical applications of SEO-PR strategies, this st
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Choi, Hyeokjoo, Seokhun Kwon, Seokwon Lee, et al. "Innovative Method Using Adhesive Force for Surface Micromachining of Carbon Nanowall." Nanomaterials 10, no. 10 (2020): 1978. http://dx.doi.org/10.3390/nano10101978.

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The application of a carbon nanowall (CNW) via transfer is very demanding due to the unusual structure of vertically grown wall-shaped that easily collapses. In addition, direct growth on a device cannot obtain a precision-patterned shape because of the temperature limit of the photoresist (PR). Therefore, in this paper, we demonstrate a new CNW surface micromachining technology capable of direct growth. In order to reduce unexpected damage caused by chemical etching, a physical force was used to etch with the adhesive properties of CNWs that have low adhesion to silicon wafer. To prevent comp
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RĂCEANU, Andreea Roxana. "SOCIAL MEDIA COMMUNICATION OF MUNICIPALITIES IN ROMANIA – FOSTERING GOVERNMENT PUBLIC RELATIONS." Journal of Public Administration, Finance and Law 31 (2024): 347–70. http://dx.doi.org/10.47743/jopafl-2024-31-26.

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This paper investigates the use of social media in public administration by applying a public relations approach. Public relations (PR) offer an integrative theoretical and practical strategic framework in the analysis and implementation of communication in public administration, which brings essential contributions to the functioning of democracy. Changes imposed by social media generated new communication practices for governance and public administration services, offering interesting research topics. The present study is substantiated by the conceptual coordinates of modern PR, excellence
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Sembiring, Muhammad Alfin Eraninka, and Sakti Ritonga. "Public Relations Strategy of Diskominfo Binjai City in Enhancing the Positive Image of the Binjai City Government." International Journal of Social Science and Humanity 1, no. 3 (2024): 95–106. http://dx.doi.org/10.62951/ijss.v1i3.61.

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This article discusses the Public Relations (PR) strategies implemented by the Department of Communication and Informatics (Diskominfo) of Binjai City to enhance the positive image of the Binjai City Government. This study adopts a qualitative approach, analyzing primary data from interviews with the head of the news and audiovisual division and the IKP (Public Communication and Information) team members of Diskominfo Binjai, along with secondary data from related documents. The analysis reveals that Diskominfo Binjai has employed various PR strategies, including information campaigns, social
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Arini Ulfa Satira and Rossa Hidriani. "Peran Penting Public Relations Di Era Digital." Sadida: Islamic Communications and Media Studies 1, no. 2 (2021): 179–202. https://doi.org/10.22373/sadida.v1i2.1612.

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This article discusses the important role of Public Relations in the Digital Age. The method of analysis of this article is a literature study with a descriptive qualitative analysis approach. Digital Public Relations can be referred to as Cyber Public Relations which is used in company reputation management. The practice of Digital Public Relations is part of public relations activities adapted from the use of information and communication technology for companies. PR plays an important role in providing healthy and positive information to the public in the midst of the polemic of the develop
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Putri, Azzahra Dwi Maulani, Gayasal Agisni Putri, Nadia Fitri Maharani, Navisa Elsofa Sofiyani, and Prihantini Prihantini. "Optimalisasi Peran Humas Sekolah dalam Meningkatkan Citra dan Kepercayaan Publik di Era Digital." Indo-MathEdu Intellectuals Journal 6, no. 1 (2025): 566–77. https://doi.org/10.54373/imeij.v6i1.2522.

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The development of information and communication technology in the digital era has transformed how schools build their image and public trust. School Public Relations (PR) plays a strategic role as a liaison between schools and the community, responsible for delivering information, maintaining reputation, and fostering mutual trust. This study aims to explore how school PR can optimize its role in the digital era. The research methods include interviews with PR practitioners, analysis of school social media activities, and document reviews related to communication policies. The findings reveal
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Mukti Insan Akram and Neni Yulianita. "Strategi Public Relations dalam Membangun Citra Perusahaan." Bandung Conference Series: Public Relations 5, no. 1 (2025): 53–60. https://doi.org/10.29313/bcspr.v5i1.16863.

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Abstract. This study analyzes the Public Relations (PR) strategy for building the corporate image at PT Arlead Global Internasional. Using a qualitative method with a case study approach, the research explores various PR tactics employed to build and maintain a positive image among the public and stakeholders. Data was collected through in-depth interviews with the company’s PR team and direct observation. PT Arlead Global has successfully integrated its vision and mission, which focus on innovation and sustainability, into its PR strategy. The company applies corporate identity theory by main
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