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Journal articles on the topic 'Pragmatic semantics'
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1
Miestamo, Matti. "Towards a typology of standard negation." Nordic Journal of Linguistics 23, no. 1 (2000): 65–88. http://dx.doi.org/10.1080/033258600750045787.
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Standard negation is the basic sentential negation in a language. This article proposes a typology of standard negation that takes into account the whole negative construction and allows explanation of different negation types by different semantico-pragmatic background phenomena. There is semantic and pragmatic asymmetry between affirmation and negation, and this asymmetry is manifested in different ways in the morphosyntax of negative constructions. The primary division in the classification is between symmetric and asymmetric negation. The asymmetric type can be divided into subtypes according to which aspects of the semantico-pragmatic asymmetry are grammaticalized in the negative constructions. Symmetric and asymmetric negative constructions are analogous to the affirmative structure and to the background semantics and pragmatics of negation, respectively.
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Johnson, Cynthia A., and Brian D. Joseph. "Morphology and syntax … and semantics … and pragmatics." Morphology and its interfaces 37, no. 2 (2014): 306–21. http://dx.doi.org/10.1075/li.37.2.08joh.
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Agreement minimally involves interaction between morphology and syntax, as a target’s features vary according to the morphological form of a controller in a given syntactic context. However, semantics can also play a role, and the term “semantic agreement” has been used to describe various constructions where morphosyntactic feature values of the agreement target do not match the formal features of the controller, reflecting instead meaning-based properties of the noun. In this paper, we deconstruct instances of “semantic agreement,” as there is good evidence to believe that more than just the semantics is involved in the agreement process. In some cases, e.g. Russian hybrid nouns like vrač ‘doctor’, the local context provides the agreement features, giving a type of “pragmatic agreement”. In other cases, socio-cultural information plays a role, showing a broader type of pragmatic agreement. In light of these observations, we offer a deconstruction of semantic agreement phenomena in order to show the complex ways morphology interacts with syntax, semantics, and pragmatics. Finally, we argue that the distinction between syntactic, semantic, and pragmatic agreement is paralleled by (and benefits from) earlier discussions of syntactic versus pragmatic control.
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Jarbou, Samer Omar. "The Semantics-Pragmatics Interface: The Case of the Singular Feminine Demonstrative in Jordanian Arabic." East European Journal of Psycholinguistics (2017) 4, no. 1 (2017): 63–75. https://doi.org/10.5281/zenodo.823931.
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<strong>Abstract. </strong>The aim in this study is to investigate the interface between semantics and pragmatics in relation to the use of the indexical demonstrative ‘haay’ ‘this-S.F.’ in Jordanian Arabic (JA). It is argued here that an analysis of meaning in relation to context-sensitivity inherent in the use of ‘haay’ can give evidence to the view that semantic and pragmatic processes can be distinguished from each other. I have found that the meaning of ‘haay’ consists of three distinct levels: linguistic, semantic, and pragmatic meaning. The denotational and conventional senses of ‘haay’ comprise its linguistic meaning, its semantic meaning is generated when any of the variables in the linguistic meaning is selected in relation to ‘narrow context’, the pragmatic meaning depends on relating the semantic meaning to an entity in the physical context of interaction. The results of this study support the view that the boundary between semantics and pragmatics can be distinctively demarcated.
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Stalmaszczyk, Piotr. "Pragmatic Semantics." International Review of Pragmatics 4, no. 1 (2012): 111–22. http://dx.doi.org/10.1163/187731012x632081.
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The division of labour between semantics and pragmatics, and the proper delimitation of the respective disciplines, has been thoroughly discussed within different theoretical approaches. Research conducted in recent years concentrates on the issue of pragmaticising meaning, i.e. shifting the burden of theoretical analysis from semantics to pragmatics.
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Kecskes, Istvan. "Impoverished pragmatics? The semantics-pragmatics interface from an intercultural perspective." Intercultural Pragmatics 16, no. 5 (2019): 489–515. http://dx.doi.org/10.1515/ip-2019-0026.
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AbstractThe semantic-pragmatic interface debate is about how much actual situational context the linguistic signs need in order for them to be meaningful in the communicative process. There is evidence that interlocutors in intercultural interactions rely more Some of the ideas in the paper are based on chapter six in Kecskes (2019). on the compositional meaning of linguistic signs (semantics) than contextually supported meaning (pragmatics) because actual situational context cannot help pragmatic implication and interpretation the way it does in L1 communication. At the same time in pragmatic theory there seems to be an agreement between the neo-Gricean account and the post-Gricean account on the fact that the process of implicature retrieval is context-dependent. But will this L1-based contextualism work in intercultural interactions? Is pragmatics impoverished if interlocutors can only partly rely on pragmatic enrichment coming from context and the target language? The paper argues that in fact pragmatics is invigorated rather than impoverished in intercultural communication. A new type of synchronic events-based pragmatics is co-constructed by interlocutors. Instead of relying on the existing conventions, norms and frames of the target language interlocutors create their own temporary frames, formulas and norms. There is pragmaticization of semantics which is a synchronic, (usually) one-off phenomenon in which coded meaning, sometimes without any specific pragmatic enrichment coming from the target language, obtains temporary pragmatic status. This pragmatic enrichment happens as a result of interlocutors’ blending their dictionary knowledge of the linguistic code (semantics) with their basic interpersonal communicative skills and sometimes unusual, not necessarily target language-based pragmatic strategies that suit them very well in their attempt to achieve their communicative goals.
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Olaleye, J. I., and J. E. Acheoah. "The Links between Pragmatics and Semantics." Global Journal of Research in Humanities & Cultural Studies 3, no. 4 (2023): 13–17. https://doi.org/10.5281/zenodo.8253470.
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This paper examines the links between pragmatics and semantics with a view to explaining the underpinnings of such links. Pragmatics is the use and interpretation of verbal and non-verbal communication according to context. Semantics on the other hand, is the study of meaning, particularly in terms of the rules of language. The literature of pragmatics and semantics is replete with contentious perspectives on the connections or “extent of connections” between pragmatics and semantics. The paper explores Traugott’s (1989) Tendency of Semantic Change theory as a theoretical framework, and concludes that links abound between pragmatics and semantics because pragmatic use and interpretation of language in a communicative event is a demonstration of some appreciable knowledge of the linguistic conventions (semantics) of the language being used for the communicative event.
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Derevianko, V. "PRAGMATIC ASPECTS OF SEMANTICS OF TRANSFORMED PHRASES." Comparative studies of Slavic languages and literatures. In memory of Academician Leonid Bulakhovsky, no. 36 (2020): 13–24. http://dx.doi.org/10.17721/2075-437x.2020.36.02.
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The article deals with the problem of pragmatic aspects of the semantics of transformed phrases. Functional-pragmatic features of transformed phrases are explored on examples of structural-semantic transformations of the distributionof the component composition. The structural analysis is presented and the formal features of the phraseological transformations updated by the spreading of the component composition is analyzed. An attempt to find out the causes and purposes of the authors using of the structural-semantic transformations of the component composition spreading of phrases and their influence on the phraseological significance is made in the article.In accordance with the author’s intentions, the pragmatic potential of phraseological transformations in the Czech opinion journalism is clarified. Comparing meaning of the actualized phraseological transformations with the values of phraseological invariants (based on the Czech National Corps), the author identified 5 types of the semantic landslides: 1) specification of semantics; 2) the literalization of semantics; 3) intensification of semantics; 4) expression of semantics; 5) explication of semantics. The pragmatic potential of phraseological semantics modeling is outlined.
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Palczewski, Rafał. "Towards the Relating Pragmatics: The Case of Conjunction." Roczniki Filozoficzne 73, no. 1 (2025): 129–68. https://doi.org/10.18290/rf25731.9.
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The paper presents the prospects and potential of a new pragmatic approach to natural language—the relating pragmatics. The relating pragmatics grows out of relating semantics developed for relating logic. I propose various ways to build relating pragmatics and illustrate the general ideas with two areas of application: the interpretation and projection of presuppositions and the interpretation and projection of scalar implicatures. I chose the issue of the semantic and pragmatic understanding of conjunction as the main background for the discussion.
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Gao, Fan. "Semantic Choice in Translation from Morris' Modern Semiotic Theory." Technium Social Sciences Journal 55 (March 8, 2024): 387–93. http://dx.doi.org/10.47577/tssj.v55i1.10694.
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From the perspective of the Internet, this article focuses on semantic selection in translation, and delves into the semantic selection of translation in Morris's modern semiotic theory. After exploring the relevant theoretical concepts by dimensions, it is found that the semantics of translation in Morris' modern semiotic theory can be divided into three types: denotational semantics, pragmatic semantics and intra-verbal semantics. Finally, the choice of the three types of semantics: denotational semantics, pragmatic semantics and intra-verbal semantics is explored in depth to provide guidance for related theoretical research.
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Malakhova, V. L. "Principal stages of speech pragmasemantic sense formation and methods of its analysis." Vestnik of Samara University. History, pedagogics, philology 27, no. 4 (2021): 114–21. http://dx.doi.org/10.18287/2542-0445-2021-27-4-114-121.
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The article is devoted to peculiarities and differences of two linguistic fields semantics and pragmatics. The objective of the work is to state the extent of participation of semantic and pragmatic parameters in the process of sense formation. The relevance of the study is beyond doubt, since the pragmasemantic analysis of discourse functional space helps to identify the potential of linguistic means in the process of forming meanings and their transformation into integral sense under the influence of contextual factors, and to determine optimal ways of expressing communicative intention of the author of the discourse and of providing adequate understanding of the sense by the referent. The author also describes main features, differences and similarities of the concepts text and discourse. The specificity of semantic and pragmatic meanings, their correlation and the degree of participation in formation of discourse functional space are analyzed. On the basis of this, the algorithm for pragmasemantic sense formation is deduced. The author emphasizes that the initial meaning is formed by a semantic meaning, in the process of speech actualizing it is supplemented with a pragmatic meaning, which is further transformed into a pragmatic and semantic and communicative-pragmatic sense. This process is illustrated by fragments from works of fiction by contemporary English-speaking authors. The research uses semantic and pragmatic analysis and discourse analysis as the principal methods. The author describes their features, and proves the viability of their application to the object of the research. The author comes to the conclusion that the pragmasemantic analysis of English discourse makes it possible to understand the mechanisms of formation of meanings and sense of a speech work. The contribution of both semantics and pragmatics to the overall communicative interaction is undeniable, since any communication is necessarily analyzed taking into account semantic and pragmatic aspects.
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Manor, Ruth. "Pragmatic considerations in semantic analyses." Pragmatics and Cognition 3, no. 2 (1995): 225–45. http://dx.doi.org/10.1075/pc.3.2.03man.
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In this paper I argue against a sharp separation of semantics from pragmatics. While it may be useful to consider semantics independently of pragmatics, in some cases this strategy may lead us astray. First, I make a methodological point. Competing semantic analyses are often presented as supported by competing semantic intuitions of native speakers. Functional considerations are pragmatic considerations which should affect our choice of semantics. These are inferences from the linguistic goals the speakers actually achieve to the meanings their expressions must therefore have. Second, there are linguistic expressions whose semantic (literal) meaning is a function of their pragmatic uses. I consider two examples. First, the logicians' debate over the universal analysis of conditionals in natural language. The participants in the debate all ignore conditional forms other than the assertoric and subjunctive. In particular they ignore the conditional speech-act reading. The meaning of the conditional is related to its function: to restrict the commitment of a given speech-act to special conditions. A functional proof of the existence of such conditionals (even in the assertoric mood) is given, thus showing that the different semantics account only for part of the relevant facts. The second example concerns vague terms. I claim that one of their main uses is to help us identify objects by reference not to their absolute properties but relative to their background. This function cannot be performed by the use of non-vague terms. Vague terms are context dependent and may in some contexts be used non-vaguely and refer to distinct objects in the discourse domain. In a way, what these terms end up denoting is a function of the use of predicates to partition a given domain.
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LASCARIDES, ALEX, and ANN COPESTAKE. "Pragmatics and word meaning." Journal of Linguistics 34, no. 2 (1998): 387–414. http://dx.doi.org/10.1017/s0022226798007087.
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In this paper, we explore the interaction between lexical semantics and pragmatics. We argue that linguistic processing is informationally encapsulated and utilizes relatively simple ‘taxonomic’ lexical semantic knowledge. On this basis, defeasible lexical generalisations deliver defeasible parts of logical form. In contrast, pragmatic inference is open-ended and involves arbitrary real-world knowledge. Two axioms specify when pragmatic defaults override lexical ones. We demonstrate that modelling this interaction allows us to achieve a more refined interpretation of words in a discourse context than either the lexicon or pragmatics could do on their own.
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Fortuny Andreu, Jordi. "Sobre el lligam sintàctic de variables i la relació de c-comandament." Quaderns de Filologia - Estudis Lingüístics 23, no. 23 (2018): 227. http://dx.doi.org/10.7203/qf.23.13529.
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This article is focused on a central aspect of the syntax-semantics-pragmatics interface: the so-called anaphorical relations. More precisely, it identifies a selection of shortcomings of Chomsky’s (1981) classical binding theory and Huang’s (2007) version of the pragmatic neo-Gricean apparatus, originally proposed by Levinson (1987, 1989). Besides enumerating interesting problems for certain theoretical frameworks, I highlight the need for integrating syntactic, semantic and pragmatic factors in order to construct a more adequate theoretical model for anaphora.
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Haralambous, Yannis, and Philippe Lenca. "Beyond the Semantic Web: Towards an Implicit Pragmatic Web and a Web of Social Representations." Future Internet 15, no. 7 (2023): 239. http://dx.doi.org/10.3390/fi15070239.
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Motivated by the distinction between semantics and pragmatics as sub-disciplines of linguistics, shortly after Tim Berners-Lee introduced the Semantic Web in 2001, there have been works on its extension to the “pragmatic level”. Twenty years later, the Semantic Web is more popular than ever, while little has been achieved in extending it into a Pragmatic Web. Social representations introduced by Serge Moscovici in the 1960s seem totally ignored by the information technology community even though they are strongly related to research on opinion mining and representation in social media. We, thus, recall the major results of academic research on the Pragmatic Web, followed by our proposal for an Implicit Pragmatic Web inspired by various sub-domains of the discipline of pragmatics. We further recall the basics of the social representations theory and discuss their potential implementations in a Web of Social Representations and thus their potential contribution towards at least a part of the future internet.
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Hirschová, Milada. "Jan Kořenský as a Proponent of Linguistic Pragmatics in Czechoslovak Linguistics." Linguistic Frontiers 7, no. 2 (2024): 1–5. http://dx.doi.org/10.2478/lf-2024-0016.
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Abstract In the work of Jan Kořenský, pragmatic topics were mentioned as early as in 1970s, first without being termed explicitly. In the most extensive and elaborated version, Kořenský presented his concept of relations among semantics, grammar and pragmatics in the 1984 book Konstrukce gramatiky ze sémantické báze (Construing grammar on the basis of semantics). In the book, a pragmatic component (pragmatic dimension) is included in the model of grammar as a factor pertaining to the functional properties of lexical and grammatical variables. Also, Kořenský introduced an original approach towards pragmatic interpretation of utterances (semantics of “being said“) which can be considered an inspiration for the concept of logophoricity in discourse (a phenomenon broader than the traditional notion of “reported speech“).
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Hollenbaugh, Ian. "The development of the Imperfect in Ancient Greek from simple past to imperfective as a blocking phenomenon." Journal of Greek Linguistics 21, no. 1 (2021): 58–150. http://dx.doi.org/10.1163/15699846-02101003.
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Abstract This article seeks to combine the viewpoints of formal semantics and pragmatics, typology, historical linguistics, and philology, in order to give a diachronic overview of the semantic and pragmatic changes observable for the Imperfect indicative within the recorded history Greek. Since its development does not adhere to typologically expected stages of semantic change, I provide a pragmatic account by taking into consideration not only the Imperfect but also the rest of the past-tense system of Greek, namely the Aorist and Perfect. With this holistic approach, I am able to motivate a development that is otherwise typologically anomalous.
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Ahtif, Mustafa Hasan, and Nilotpala Gandhi. "Listening Section of the Simulated Toefl Test: Semantic and Pragmatic Context Analysis." Journal of Education Review Provision 2, no. 3 (2022): 60–69. http://dx.doi.org/10.55885/jerp.v2i3.174.
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Language users are impacted by sociolinguistic factors like semantics and pragmatics in every circumstance. Even in a proficiency test, those two contexts are present because they serve as the test's framework. In order to identify the semantic and pragmatic settings in the TOEFL test simulation for the Listening component, research was done. In this study, the researcher used a qualitative descriptive strategy, using document analysis as the instrument. The study's focus was the FORUM TENTOR INDONESIA publication TOP NO. 1TOEFL SIMULATION. The outcome demonstrates that different kinds of semantic and pragmatic context were present in the test simulation. In 8 of the 30 questions that were analyzed, there were semantic contexts. Semantic contexts of three different types—meaning, semantic feature, and semantic roles—were discovered. Semantic Roles (4 Questions), Semantic Feature (2 Questions), and Meaning are the other predominant semantic types (2 Questions). The Pragmatic context quantities, however, are more prevalent than the Semantic context. Because one test item can contain multiple types of pragmatic language, 40 questions from the 30 studied items were found to have pragmatic contexts. Additionally, the majority of the pragmatic inquiries were of the Reference type since the narrator of the listening section used referring to formulate the question. Context, Politeness, Reference, and Speech Act are the different types of pragmatic context that can be encountered. Reference-type pragmatic contexts are the most common (25 questions).
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Kalisz, Roman. "A Concept of General Meaning: Selected Theories in Comparison to Selected Semantic and Pragmatic Theories." Research in Language 11, no. 3 (2013): 239–49. http://dx.doi.org/10.2478/v10015-012-0024-6.
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The paper discusses a concept of general meaning with reference to various relevant semantic and pragmatic theories. It includes references to Slavic axiological semantics (e.g. Krzeszowski (1997); Puzynina (1992)), Wierzbicka’s (e.g. 1980, 1987) atomic expressions and classical pragmatics theories, such as speech acts, Gricean theory of conversational implicature, politeness theory and and relevance theory.
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Medvedeva, Aliya A. "BRANDING AS A LINGUOCULTURAL PHENOMENON: A PRAGMATIC AND SEMANTIC ASPECT." Proceedings of Southern Federal University. Philology 25, no. 4 (2021): 89–96. http://dx.doi.org/10.18522/1995-0640-2021-4-89-96.
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The article touches upon the analysis of the pragmаtic and semantic aspect that is entwined into the phenomenon of branding. The phenomenon of branding reflects a significant cultural layer of the modern consumer society. The essence of the brand is central to understanding the concept of the brand itself. It is a representation of semantic and pragmatic characteristics that merge into a single pragmatic-semantic unit. To reveal the presuppositions inherent in the essence of the brand, it is necessary to be able to “understand” the target audience and recognize an individual as a representative of this target audience with their interests and needs. Understanding the essence of the brand and decoding the presuppositions embedded in it is impossible without correct perception of the pragmatic-semantic aspects of the entire semiotic situation, within which the brand functions as a linguocultural phenomenon. That means that the concept of a brand in the article is considered not only as a marketing concept when promoting commercial products, but is understood more broadly as a linguocultural phenomenon, whose pragmatics is formed by merging key semantic layers – syntactics, semantics, semiotics – into it in the context of the modern linguocultural situation. The semantics of the brand and its decoding through the disclosure of the linguo-semiotic aspects integrated into the brand name during its formation largely depend on the pragmatic potential, which sends the participants of the communication directly to the context of speech use. Thus, we can say that the formation of the brand’s message is based on two aspects engaged in forming the semantic load - linguistic and paralinguistic, implemented through the pragmatics of the brand, whose formation, in turn, takes place at the above mentioned three semantic levels.
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Champollion, Lucas. "Homogeneity in donkey sentences." Semantics and Linguistic Theory 26 (October 15, 2016): 684. http://dx.doi.org/10.3765/salt.v26i0.3864.
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Donkey sentences have existential and universal readings, but they are not often perceived as ambiguous. I extend the pragmatic theory of homogeneity in plural definites by Križ (2016) to explain how context disambiguates donkey sentences. I propose that a semantic theory produces truth value gaps in certain scenarios, and a pragmatic theory fills these gaps in context-dependent ways. By locating the parallel between donkey pronouns and definite plurals is located in the pragmatics rather than in the semantics, I avoid problems known to arise for some previous accounts according to which donkey pronouns and definite plurals both have plural referents (Krifka 1996; Yoon 1996). I sketch an extension of plural compositional DRT (Brasoveanu 2008) that delivers the required truth value gaps by building on concepts from error-state semantics and supervaluation quantifiers.
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Markelova, Tatyana V. "Sign-Pragmem as a Semiotic Dominant of the Axiological Field." RUDN Journal of Language Studies, Semiotics and Semantics 10, no. 3 (2019): 581–92. http://dx.doi.org/10.22363/2313-2299-2019-10-3-581-592.
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The study tested the semiotic approach to the system of evaluation marks allocated on the basis of pragmatic function. Traditional triad - semantics, syntactics, pragmatics - is accompanied by sigmatech as a branch of semiotics, determining the relationship between sign and object, which has not been properly studied yet. The system of evaluation of signs - function, connotation, pragmem, their functional and semantic differences are described through the prism of the semantic structure of the word influenced by the pragmatic function. Non-standard character of pragmatic mark is denotative-significative, expressing the nature convoluted judgment is focused on the subject of speech and its axiological intentions. The article demonstrates semantic, syntactic and pragmatic nature of Prameny sign evaluation with special feaches of its semiotic nature. Three types of evaluation signs - functions, connotations, pragmem -are compared and the role of pragmem in the system is defined. The leading role of pragmem in the axiological fragment of the linguistic picture of the world is determined.
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Lejeune, Guillaume. "Towards a pragmatic semantics." Dialogue and Representation 2, no. 1 (2012): 156–73. http://dx.doi.org/10.1075/ld.2.1.09lej.
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The purpose of this article is to justify how the philosophy of German Romanticism could still inform what is at stake in our conception of truth, representation and dialogue. Dialogue in Schlegel and Schleiermacher relies less on a supposed representation of truth, than on a conflict of representations in which truth is approximated. Dialogue concerns not only the communication of truth. It is the space in which truth is constructed. The semantics of German Romanticism does not refer to a defining relation between subject and object — as it is the case in the traditional concept of truth as adaequatio rei et intellectus. It depends on the dialogue between subjects. We are also led to a pragmatical conception of truth.
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Mohammed, Maha Bakir, and Maysoon Kadhim Ali. "A Lexical Pragmatic Analysis of Quranic ‘Rain’ and ‘Clouds’ Concepts." JOURNAL OF LANGUAGE STUDIES 8, no. 11 (2024): 110–28. https://doi.org/10.25130/lang.8.11.7.
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This study deals with lexical pragmatic perspective not only due to its new birth but also for being a bridge that links two vivid linguistic fields that are pragmatics and semantics. On one hand, pragmatics tackles speech elements and speaker’s disclosed meaning. On the other hand, semantics is framed as the components of conceptual structure that can be represented in a certain proposition. Jackendoff (1990) comes with the concept that pragmatics and semantics, respectively, investigate how the meaning is constructed in a text regarding the speaker’s attention and the inherent meaning of words and phrases. This study examines the workability of lexical pragmatic analysis in analyzing certain Quranic lexemes concerning clouds and rain. It attempts to apply the four-leveled lexical pragmatic mutual adjustment method of analysis to selected Quranic verses highlighting both lexical and adjusted meanings of the words ‘clouds’ and ‘rain’ in the verses in question. It sums up to prove the applicability of the adopted model of analysis to the selected genre. Adjusted meaning can be interpreted either by specifying or generalizing it to fit its context.
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Shokirov, Sherali Ibrohimovich. "THE WORDS WITH THE SEMANTICS OF "EAR" PRAGMATIC PROPERTIES IN THE UZBEK LANGUAGE." «Zamonaviy dunyoda innovatsion tadqiqotlar: Nazariya va amaliyot» nomli ilmiy, masofaviy, onlayn konferensiya 1, no. 24 (2022): 542–47. https://doi.org/10.5281/zenodo.7215131.
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The article discusses the properties of pragmatics as a branch of semiotics and its expression in the utterances of the Uzbek language. It is based on the material of the Uzbek language to determine the content of the semantics of "ear" and to study the features of its use in the text from a semantic-pragmatic point of view.
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Huang, Yan. "Unarticulated constituents and neo-Gricean pragmatics." Language and Linguistics / 語言暨語言學 19, no. 1 (2018): 1–31. http://dx.doi.org/10.1075/lali.00001.hua.
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Abstract In recent years, the concept of unarticulated constitutes has generated a fierce debate both in the philosophy of language and in linguistic semantics and pragmatics. By unarticulated constituent is meant a propositional (or conceptual) constituent of a sentence that is communicated by the speaker in uttering that sentence, but is not linguistically represented in that uttered sentence. The main aim of this article is to provide a neo-Gricean pragmatic analysis of unarticulated constituents, showing that the current existing mechanism of neo-Gricean pragmatic theory can handle unarticulated constituents in a straightforward and elegant way. Second, I defend the neo-Gricean position that the pragmatic enrichment of unarticulated constituents is nothing but a neo-Gricean, pre-semantic conversational implicature. And third and finally, I briefly evaluate an alternative, formal syntactico-semantic analysis of unarticulated constituents.
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Nippold, Marilyn A. "Developmental Markers in Adolescent Language." Language, Speech, and Hearing Services in Schools 24, no. 1 (1993): 21–28. http://dx.doi.org/10.1044/0161-1461.2401.21.
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Adolescents with language disorders frequently manifest delays in syntactic, semantic, and pragmatic development. Proper assessment and intervention with these students requires the speech-language pathologist to have adequate knowledge of normal adolescent language development. In this article, selected aspects of normal development during adolescence are discussed in the areas of syntax, semantics, and pragmatics. Possible clinical implications of the developmental literature also are discussed.
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Berthelin, Signe Rix, and Kaja Borthen. "The semantics and pragmatics of Norwegian sentence-internal jo." Nordic Journal of Linguistics 42, no. 01 (2019): 3–30. http://dx.doi.org/10.1017/s0332586519000052.
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AbstractThe paper proposes a refined analysis of the semantics and pragmatics of the Norwegian non-truth-conditional adverb jo ‘after all, of course’. According to the literature, jo indicates that the proposition is ‘given’ in some sense or other. Based on new empirical investigations, we argue that the Relevance-theoretic notion mutual manifestness (Sperber &amp; Wilson 1986/1995, Blass 2000) accurately captures the givenness aspect of jo, and we demonstrate through authentic examples what it means for a proposition to be mutually manifest. In addition to mutual manifestness, jo signals that the proposition is a premise for deriving a conclusion. The conclusion often – but not always – opposes someone’s view. We argue that the frequent opposition interpretations are a consequence of the nature of the procedures encoded by jo. In addition to clarifying the semantic and pragmatic properties of jo, the paper sheds light on the Relevance-theoretic notion procedural semantics as well as illustrating its usefulness in the study of pragmatic particles.
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Nosita, Desi, and Setia Rini. "EFFECT OF ANALYTIC PHILOSOPHY ON ENGLISH LANGUAGE EDUCATION." English Language Teaching Journal 3, no. 1 (2023): 1–5. http://dx.doi.org/10.35897/eltj.v3i1.905.
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Language learning cannot be separated from philosophy because philosophy is the mother of science. In its development, language learning was influenced by the philosophy that developed at its time, including analytic philosophy. The influence of Analytic Philosophy is felt in language teaching, especially in semantic and pragmatic research. And Russell's theory of Logical Atomism opens new horizons for scientific research, including linguistics. On the other hand, semantics is an image which is then continued by the theory of meaning used by Wittgenstein as an early study of semantics and pragmatics. Furthermore, the analytical philosophy developed by The Oxford School develops a theory of speech acts that naturally influence language learning, learning is a speech act of language learning. Keywords: Philosophy, analytic, English, pragmatics
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Ezcurdia, Maite. "Pragmatic Attitudes and Semantic Competence." Crítica (México D. F. En línea) 36, no. 108 (2004): 55–82. http://dx.doi.org/10.22201/iifs.18704905e.2004.444.
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In this paper I argue against the account Soames offers in Beyond Rigidity of the semantics and pragmatics of propositional attitude reports. I defend a particular constraint for identifying semantic content of phrases based on conditions for semantic competence, and argue that failure of substitutivity is an essential component of our competence conditions with propositional attitude predicates. Given that Soames's account makes no room for this, I conclude that he does not offer an adequate explanation of propositional attitude reports.
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Zajnuldinov, A. A. "Эмотивная оценочность лексики говоров Кольского полуострова(". Poljarnyj vestnik 1 (1 лютого 1998): 58. http://dx.doi.org/10.7557/6.1430.
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This article aims at a description of the pragmatic semantics of voca- bulary items (within the contemporary theory of pragmatics based on the works of A. Wierzbicka, L. A. Vygotsky, L. A. Kiseleva, V. N. Telija, etc). We argue the great importance of including emotional evaluative semantics in a lexicographic description.The material used in the investigation is the stock vocabulary in The living speech of Kola Peninsula dialects, edited by I. S. Merkur'ev.Special attention is paid to the structure of emotional evaluative voca- bulary, which can be characterized by certain emotional evaluative mar- kers, combining expressive (connotative) and descriptive semantics. The application of these separated markers (criteria) provides an opportunity to distinguish between certain types of emotional evaluation, and sort out different groups of lexical items, the primary semantics of which refer to certain images of mentality and define secondary emotional evaluations in pejorative and meliorative aspects.The author shows that there exists a clear and obvious connection between cultural and mythological stereotypes, on the one hand, and an ability to express emotional evaluation by special meanings of items, on the other. This is supported by a number of examples and commentaries containing additional pragmatic and semantic analysis.The author assumes that an increased tendency to develop proper evaluative semantics is characteristic of the formation and usage of the vocabulary of these dialects.
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Ahyar, Juni, Mohd Yusri Ibrahim, and Muzir Muzir. "Semantic and Pragmatic Linguistic Aspects in Translation." Jurnal Indonesia Sosial Sains 4, no. 07 (2023): 595–600. http://dx.doi.org/10.59141/jiss.v4i07.841.
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Research language deployed translation issues, mainly concerning from linguistic, semantic and pragmatic aspects. Discussion was started by stating the importance of linguistic aspects comprehended and applied by a translator, such as grammar, phonology, morphology, syntax, semantics, pragmatics, sociolinguistics, and psycholinguistics. Research presented six meaning problems in translation, those related to lexical meaning, grammatical meaning, contextual meaning or situational meaning, textual meaning, sociocultural meaning, and idiomatic meaning. It can be concluded that the ability to apply linguistic aspect both from the source and targeted languages take important role to produce a good translation
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Lascarides, Alex, and Ann Copestake. "The Pragmatics of Word Meaning." Semantics and Linguistic Theory 5 (June 12, 1995): 204. http://dx.doi.org/10.3765/salt.v5i0.2707.
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In this paper, we explore the interaction between lexical semantics and pragmatics. Linguistic processing is nformationally encapsulated and utilises relatively simple 'taxonomic' lexical semantic knowledge. On this basis, defeasible lexical generalisations deliver defeasible parts of logical form. In contrast, pragmatics is open-ended and involves arbitrary knowledge. Two axioms specify when pragmatic defaults override lexical ones. We demonstrate that modelling this interaction allows us to achieve a more refined interpretation of words in a discourse context than either the lexicon or pragmatics could do on their own.
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Semenenko, Natalia N. "Axiology of Proverbs in the Focus of the Problem of Cognitive-discursive Modeling of Semantics of Russian Proverbs." RUDN Journal of Language Studies, Semiotics and Semantics 11, no. 2 (2020): 213–32. http://dx.doi.org/10.22363/2313-2299-2020-11-2-213-232.
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The article is devoted to the analysis of the problem of determining the value factor in the semantic structure of proverbs in relation to the problem of cognitive-pragmatic modeling of proverbial semantics. The relevance of the appeal to the value component of paremic semantics is due to the approach to solving the problems of semantics of signs of indirect-derived nomination in the system “Language - text - discourse”, which has already become traditional for anthropocentric linguistics. Paremia is considered as a syncretic sign that combines the properties of a texteme (a language sign) and a statement (a discursive unit). Many features of it’s speech implementation are due to the combination of the properties of a mini-text with a “folded” semantic structure and a discourse unit that contributes to the formation of meaning in it’s space. In the course of determining the essence of the approach to the description of the problem specified linguophilosophical cultural status values, and proposes the author's concept define cognitive-pragmatic status values as linguaitaliana units allocated in the cognitive basis of the values of folk aphorism and implemented in a pragmatic component paramedische values. The description of axiological paremic representation is carried out in line with the cognitive-pragmatic approach to the distinction between axiological and evaluative in the semantic content of proverbs. Grounded in the study of the model description of the axiological accentually pareticheski semantics is illustrated by a thematic group of proverbs and in describing the discursive potential of the proverbs included in the context. The relevance of the study is due to the consideration of paremic semantics as a field of linguosinergic interaction of value and evaluation, expressed in the semantic structure of proverbs.
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Saefudin, Saefudin. "Pendekatan Pragmatik dalam Mendukung Kemampuan Komunikasi Lisan." Buletin Al-Turas 19, no. 1 (2018): 1–12. http://dx.doi.org/10.15408/bat.v19i1.3694.
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Abstrak Tujuan dari komunikasi adalah untuk mendapatkan pesan dari orang lain secara jelas dan tidak ambigu. Melakukan komunikasi memerlukan usaha dari pengirim maupun penerima. Proses komunikasi dapat terganggu dengan adanya kesalahan, sehingga pesan akhirnya disalah-tafsirkan oleh penerima. Ketika gangguan tersebut tidak terdeteksi, hal ini dapat menimbulkan kebingungan, usaha yang sia- sia dan kesempatan yang hilang. Kenyataannya, Komunikasi akan sukses bila kedua pihak memahami informasi yang sama sebagai hasil dari komunikasi. Jadi, dapat diasumsikan bahwa pendekatan yang dapat menciptakan situasi pembelajaran bahasa kedua (asing), terutama dalam kemampuan komunikasi lisan adalah dalam bentuk pragmatic. Tulisan ini mencoba membahas alasan mengapa ada nilai dalam pembelajaran pragmatic secara eksplisit pada pembelajar bahasa kedua (L2) dalam target bahasa. Pentingnya isu dalam gagasan pragmatic sangat dipertimbangkan, termasuk dalam menentukan kontribusi pragmatic dalam mendukung kemampuan berbicara siswa, bagaimana mempersiapkan pembelajar bahasa dalam memahami hubungan pragmatic dan fungsi bahasa dalam terma komunikasi yang dapat diterima, dan peranan sintaksis dan semantic dalam mem fasilitasi pembelajaran pragmatik---Abstract The purpose of communication is to get the message across to others clearly and unambiguously. Doing this involves effort from both the sender of the message and the receiver. And it's a process that can be fraught with error, with messages often misinterpreted by the recipient. When this isn't detected, it can cause tremendous confusion, wasted effort and missed opportunity. In fact, communication is only successful when both the sender and the receiver understand the same information as a result of the communication. So, it is assumed that the approach which can creat the situation of second language learning, especially oral communication skill is pragmtics. This paper discusses a rationale why there is value in explicitly learning pragmatics for second-language (L2) learners in the target language. The importance of issues in the notion of pragmatics is considered, including determining the contribution of pragmatics in supporting the students’ speaking skill, how to preapre the language learners understand the relation of pragmatics and language functions in the term of acceptable communication, and the role of syntax and semantics in facilitating the learning of pragmatics.
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Murray, Thomas E. "The Pragmatic Semantics of Drugs." American Speech 61, no. 3 (1986): 284. http://dx.doi.org/10.2307/454675.
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Dekker, Paul. "Pronouns in a pragmatic semantics." Journal of Pragmatics 34, no. 7 (2002): 815–27. http://dx.doi.org/10.1016/s0378-2166(01)00063-7.
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Nemich, Natalya N. "LEXICOGRAPHIC DESCRIPTION OF SYNONYMOUS CONSTITUENTS IN THE FIELD OF INEXPRESSIBLE SEMANTICS." Proceedings of Southern Federal University. Philology 26, no. 2 (2022): 34–46. http://dx.doi.org/10.18522/1995-0640-2022-2-34-46.
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Based on the analysis of dictionaries, an attempt is made to lexicographically describe one-word lexemes with inexpressible semantics and pragmatic and stylistic semantic features. It is revealed that different constituents of inexpressible semantics contain a different number of lexical-semantic variants. In defining dictionaries, since the middle of the XX century, there has been an expansion of definitions of lexemes with the inexpressible semantics, there is an intersection with the semantics of an extremely high concentration of quality. A new meaning is formed in lexicographical practice in the second half of the XX century.
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De Clerck, Bernard, Martine Delorge, and Anne-Marie Simon-Vandenbergen. "Semantic and Pragmatic Motivations for Constructional Preferences." Journal of English Linguistics 39, no. 4 (2011): 359–91. http://dx.doi.org/10.1177/0075424211421346.
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A select group of transfer verbs can enter into four different constructions: the ditransitive construction ( He provided John the money), the prepositional-dative construction ( He provided the money to John), a construction with a prepositional theme ( He provided John with the money), and a construction with a recipient realized by a for-phrase ( He provided the money for John). In this article, the authors take a close look at three such verbs: provide, supply, and present. Corpus analysis shows that these three verbs display different structural preferences with respect to the for-, to-, and with-patterns. To explain these preferences, the study investigates pragmatic principles (following Mukherjee on provide) and the role played by semantic factors. An examination of the semantics of the verbs and the lexically motivated constructional semantics of the to, for, and with-patterns shows (a) that the three constructions are not interchangeable and (b) that the preferential differences among the three verbs find an explanation in the compatibility between lexical and constructional semantics. The description is mainly based on data from the British National Corpus.
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Mehdi Al-Aadili, Nesaem. "A Pragmatic Approach to Translating Speech Acts in Religious Discourse." مجلة العميد مجلة فصلية محكمة تعنى بالابحاث والدراسات الإنسانية 12, no. 46 (2023): 273–94. http://dx.doi.org/10.55568/amd.v12i46.273-294.
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The present study investigates the relationship between pragmatics, as the study of the intended meaning of the speaker, and translation, as the process of transferring texts from a source language to a target language. It shows how pragmatic meaning is outstanding in the process of translation, particularly the translation of speech acts in Arabic religious texts. It is an attempt to highlight the role of pragmatics in translating speech acts and to show how syntax and semantics are not enough to preserve the real intended meaning. Moreover, it demonstrates that translating religious texts is not only a matter of following the common linguistic categories of morphology, syntax, lexis, and semantics, but it is also a matter of pragmatic meaning where the intended meaning in a particular context is an essential factor that preserves real meaning. Thus, the aim is to address an important level of translation, namely the pragmatic level. In accordance with this aim, it is hypothesized that translating Arabic religious texts involves problems at the pragmatic level where there are hurdles that should be overcome in the area of speech acts. These include the following as far as the topic and the data of the study are concerned: (1) the illocutionary force of some utterances is mistranslated, (2) no clear distinction is drawn between isolated and group speech acts, and (3) a speech act of one class is translated as another speech act belonging to another class; in other words, there is sometimes indeterminacy in translating speech acts and this indeterminacy can be resolved by reference to the global organization of the text. To this end, extracts from some translated Arabic religious texts are selected and the problems, as regard speech acts, are specified and analyzed. Then, the extracts are translated according to the suggested pragmatic approach which is more essential than the semantic approach.
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Wehrli, E., and R. Clark. "Natural Language Processing, Lexicon and Semantics." Methods of Information in Medicine 34, no. 01/02 (1995): 68–74. http://dx.doi.org/10.1055/s-0038-1634581.
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Abstract:While the design of a fully general procedure for semantico-pragmatic interpretation of natural language texts does not seem to be feasible with current scientific knowledge and technology, the more practical micro-world based approaches lack generality and portability. A compromise between generality and practicality might lie in the use of an intermediate level of representation (“pseudo-semantics”), which can be derived from syntactic representations and lexical information by means of a general procedure. Domain-dependent rules for semantico-pragmatic interpretation can then be applied to these representations, insulating syntactic processing, from details of the application domain.
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Abdullayeva, Dildora Shuhratovna. "LINGUISTIC PRAGMATICS OF PHRASEOLOGICAL IDIOMS." Frontline Social Sciences and History Journal 02, no. 01 (2022): 19–27. http://dx.doi.org/10.37547/social-fsshj-02-01-03.
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In this article we will discuss Pragmatical meanings of phraseological units and difference between informema and pragmemas. The main purpose of the article is to define and explain the meaning of this term. The research explored comperative method in both finding theory and suitable examples. The finding of the research shows the impact of pragmatics in real life conversation. While socializing people really need pragmatic meaning for understanding speaker’s attitude, feeling and thoughts. Theoretical contributions and practical are presented by phraseological units, idioms and authentic dialogues, and drew a conclusion, opposite meaning of semantics argued as pragmatics.
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Hansen, Maj-Britt Mosegaard. "The Role of Inferencing in Semantic/ Pragmatic Cyclicity: the Case of Latin nunc and French or/maintenant." Open Linguistics 4, no. 1 (2018): 127–46. http://dx.doi.org/10.1515/opli-2018-0007.
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Abstract In this paper, I analyze the evolution of the Latin adverb/discourse marker NUNC and its Old and Modern French equivalents, or and maintenant, markers whose content-level source meanings are in all cases equivalent to English now. The analysis pays particular attention to the role of metonymic inference, and to bridging contexts. Showing that the three etymologically unrelated markers have remarkably similar (but crucially not identical) uses, both as temporal adjuncts and as pragmatic markers of various types, I argue that the diachronic changes undergone by these three items constitute a semantic/pragmatic cycle of a type that I call “onomasiological” (cf. Hansen 2015, fc). I suggest that cyclic developments at the level of semantics and pragmatics take place because source items that are semantically similar will favor similar types of contextual inferences. Furthermore, the fact that the range of uses of the items under consideration is not necessarily exactly identical from one cycle to the next supports an instructional view of semantics, which affords a central role in the process of meaning construction precisely to inferencing.
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PAPAFRAGOU, ANNA. "From scalar semantics to implicature: children's interpretation of aspectuals." Journal of Child Language 33, no. 4 (2006): 721–57. http://dx.doi.org/10.1017/s0305000906007550.
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One of the tasks of language learning is the discovery of the intricate division of labour between the lexical-semantic content of an expression and the pragmatic inferences the expression can be used to convey. Here we investigate experimentally the development of the semantics–pragmatics interface, focusing on Greek-speaking five-year-olds' interpretation of aspectual expressions such as arxizo (‘start’) and degree modifiers such as miso (‘half’) and mexri ti mesi (‘halfway’). Such expressions are known to give rise to scalar inferences crosslinguistically: for instance, start, even though compatible with expressions denoting completion (e.g. finish), is typically taken to implicate non-completion. Overall, our experiments reveal that children have limited success in deriving scalar implicatures from the use of aspectual verbs but they succeed with ‘discrete’ degree modifiers such as ‘half’. Furthermore, children are better at spontaneously computing scalar implicatures than judging the pragmatic appropriateness of scalar statements. Finally, children can suspend scalar implicatures in environments where they are not supported. We discuss implications of these results for the scope and limitations of children's ability to both acquire the lexical semantics of aspectuals and to compute implicatures as part of what the speaker means.
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E.G., Mecha, and I. N. Opande. "A Davidsonian Truth-theoretic Semantics Treatment of an EkeGusii Proverb." Macrolinguistics 9, no. 15 (2021): 68–94. http://dx.doi.org/10.26478/ja2021.9.15.4.
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The paper examines some doctrines of the Davidsonian Programme of truth conditional Semantics that relates truth to meaning using Tarski’s T-Convention, in relation to its efficacy in a semantic valuation of the EkeGusii proverb: Nda ’indongi ereta morogi ereta moibi which exemplifies a kind of complex sentence that a given system of Semantics is meant to account for. The coverage of Davidsonian truth-conditional notion of T-convention and that of compositionality are considered to have only a partial reach in accounting for the meaning of the proverb by not incorporating pragmatic aspects. The failure of T-convention is not alleviated by the adoption of radical interpretation as posited by Davidson but is extended to consider aspects of pragmatic enrichment and dynamic Semantics.
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Moldovan, Andrei. "An assessment of the argument from convention." Discusiones Filosóficas 17, no. 28 (2016): 15–34. http://dx.doi.org/10.17151/difil.2016.17.28.2.
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This paper focuses on what is known in the literature on the semantics and pragmatics of definite descriptions as “the argument from convention”. This argument purports to show that eferential uses of definite descriptions are a semantic phenomenon. A key premise of the argument is that none of the pragmatic alternatives (any one of a variety of Gricean accounts of referential uses) is successful. I argue that no good reason is offered to support this claim. I conclude that the argument from convention fails to be compelling
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Kovacs, Thomas. "A Survey of American Speech-Language Pathologists' Perspectives on Augmentative and Alternative Communication Assessment and Intervention Across Language Domains." American Journal of Speech-Language Pathology 30, no. 3 (2021): 1038–48. http://dx.doi.org/10.1044/2020_ajslp-20-00224.
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Purpose The aim of the study was to collect information about American speech-language pathologists' preprofessional training, practice, self-perceived competence, adequacy of resources, and interest in continuing education related to augmentative and alternative communication (AAC) assessment and intervention strategies addressing each of the five language domains: semantics, pragmatics, phonology, morphology, and syntax. Method An anonymous online survey of American speech-language pathologists was conducted. Results A majority of participants rated their preprofessional training for assessing semantic and pragmatic skills positively. Otherwise, a majority of participants rated preprofessional training for assessment and intervention negatively across language domains. High interest in continuing education opportunities addressing assessment and intervention was found across language domains. A discrepancy between responses to questions addressing semantic and pragmatic skills and responses to questions addressing phonological, morphological, and syntactic skills was consistently found for ratings of preprofessional training, practice, perceived competence, and adequacy of resources. In all cases, higher frequencies of positive ratings were found for questions addressing semantic and pragmatic skills. Conclusions Improved preprofessional training and continuing education opportunities are needed to support AAC assessment and intervention across language domains. Perspectives and practice patterns reflect a historical emphasis on semantic and pragmatic skills in the external evidence base, even though there are several recent journal articles addressing morphology and syntax in clients who use AAC.
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KIRILICHEVA, Vladena. "SHORTENINGS WITH EVIDENTIAL SEMANTICS IN TEXTS OF INFORMAL INTERNET DISCOURSE: TYPOLOGY, STRUCTURE, AND PRAGMATICS." MOVOZNAVSTVO 341, no. 2 (2025): 35–62. https://doi.org/10.33190/0027-2833-341-2025-2-003.
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SHORTENINGS WITH EVIDENTIAL SEMANTICS IN TEXTS OF INFOR¬MAL INTERNET DISCOURSE: TYPOLOGY, STRUCTURE, AND PRAGMAT¬ICS The article focuses on the semantic and structural properties of English Internet shortenings with evidential semantics, examines their pragmatic functions, and proposes their classification. The selection of linguistic units, for which the continuous sampling method was used, is based on the broad definition of evidential semantics (as an indicator of an epistemic relation between a speaker and an event).
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Arlanova, T. L. "Subject of linguistic pragmatics and aspects of modern pragmatic research." Vestnik of Samara University. History, pedagogics, philology 28, no. 2 (2022): 144–51. http://dx.doi.org/10.18287/2542-0445-2022-28-2-144-151.
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In the article linguistic pragmatic factors of speech impact in texts of various genres are considered. Pragmatics is closely connected with semiotics, the sign theory, the theory of speech acts. In modern linguistic pragmatic research, the subject of speech, i.e. the speaker with his own communicative attitude and intentions, is put forward. The author of the article sets the objective of defining the methods of adequate pragmatic analysis of an oral and written text of various styles, the author also underlines the fact that information relevant from the point of view of pragmatics may be conveyed by various means, both linguistic and non-linguistic ones, such as the structure of the text of online format. Functional and systematic approach has been used in the study of language means of impact on the information recipient. Traditional division of semiotics into semantics, syntaxand pragmatics may be applied in modern linguistic research. In the article syntactic transpositions of parts of a sentence, which are regularly used in speech, as well as the semantic structure of lexical units of various stylistic reference, are considered. The importance of the context, both syntactic and lexical one, in realization of the word meaning (and consequently of its interpretation by the addressee) is pointed out in practical linguistic research.
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Beltrama, Andrea, and Florian Schwarz. "Imprecision, personae, and pragmatic reasoning." Semantics and Linguistic Theory 31 (January 5, 2022): 122. http://dx.doi.org/10.3765/salt.v31i0.5107.
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Recent work at the interface of semantics and sociolinguistics showed that listeners reason about the semantic/pragmatic properties of linguistic utterances to draw social inferences about the speaker (Acton and Potts 2014; Beltrama 2018; Jeong 2021). These findings raise the question of whether reverse effects exist as well, i.e., whether (and how) social meanings can also impact the interpretation of semantic/pragmatic meanings. Using (im)precision as a case study, we provide experimental evidence that (i) numerals receive stricter interpretations when utteredbyNerdy(vs. Chill) speakers; and that (ii) this effect is stronger for comprehenders who don’t (strongly) identify with the speaker, suggesting that pragmatic reasoning is crucially shaped by social information about both the speaker and the comprehender. These findings suggest that different layers of meanings inform one another in a bi-directional fashion – i.e., semantic information can invite social inferences, and Misocial information can guide meaning interpretation.
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Sokolova, O. V. "Pragmatic and Semantic Parameters of Linguistic and Discursive Creativity in Advertising." Critique and Semiotics, no. 2 (2021): 52–70. http://dx.doi.org/10.25205/2307-1737-2021-2-52-70.
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The article investigates advertising discourse in terms of linguistic creativity. The analysis undertakes on the basis of functional and communicative-discursive approaches. The characteristic of advertising is the dominance of appellative function and the orientation towards the drawing of the addressee’s attention with the help of linguistic means of deviation from the language norm. Considering that structural deviation is considered to be a “norm” for advertising, we explore linguistic creativity on the basis of semantics and pragmatics. The paper enumerates and draws upon the basic parameters of linguistic pragmatic and semantic, which are characteristic of advertising discourse.