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1

Artun, Ömer, and Dominique Levin. Predictive Marketing. John Wiley & Sons, Inc, 2015. http://dx.doi.org/10.1002/9781119175803.

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2

K, Hemachandran, Debdutta Choudhury, Raul Villamarin Rodriguez, Jorge A. Wise, and Revathi T. Predictive Analytics and Generative AI for Data-Driven Marketing Strategies. Chapman and Hall/CRC, 2024. http://dx.doi.org/10.1201/9781003472544.

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3

Marder, Eric. The laws of choice: Predicting customer behavior. Free Press, 1997.

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4

Lerzan, Aksoy, Keiningham Timothy L, and Bejou David, eds. Profit maximization through customer relationship marketing: Measurement, prediction and implementation. Best Business Books, an imprint of The Haworth Press, 2007.

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5

Wolfinbarger, Mary. .comQ: Dimensionalizing, measuring, and predicting quality of the e-tail experience. Marketing Science Institute, 2002.

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6

C, Gilly Mary, ed. .comQ: Dimensionalizing, measuring, and predicting quality of the e-tail experience. Marketing Science Institute, 2002.

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7

1937-, Goldman Robert, ed. Predicting successful hospital mergers and acquisitions: A financial and marketing analytical tool. Haworth Press, 1997.

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8

Gerald, Celente. Trend tracking: The system to profit from today's trends. Wiley, 1990.

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9

Mumaw, Stefan. Chasing the monster idea: The marketer's almanac for predicting idea epicness. John Wiley & Sons Inc., 2011.

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10

Zhou, Jiang. Build Competition Winning Direct Marketing Predictive Models: Technical Report. Independently Published, 2017.

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11

Leventhal, Barry. Predictive analytics for marketers: Using data mining for business advantage. 2018.

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12

Leventhal, Barry. Predictive Analytics for Marketers: Using Data Mining for Business Advantage. Kogan Page, Limited, 2018.

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13

1971-, Levin Dominique, ed. Predictive marketing: Easy ways every marketer can use customer analytics and big data. Wiley, 2015.

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14

Artun, Omer, and Dominique Levin. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data. Wiley & Sons, Incorporated, John, 2015.

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15

Artun, Omer, and Dominique Levin. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data. Wiley & Sons, Incorporated, John, 2015.

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16

Artun, Omer, and Dominique Levin. Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data. Wiley & Sons, Limited, John, 2015.

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17

LOK, Johnny Ch. Marketing Information and Artificial Intelligence Customer Psychological Predictive: Methods Difference. Independently Published, 2019.

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18

LOK, Johnny Ch. Marketing Information and Artificial Intelligence Customer Psychological Predictive: Methods Difference. Independently Published, 2019.

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19

LOK, Johnny Ch. Marketing Information and Artificial Intelligence Customer Psychological Predictive: Methods Comparision. Independently Published, 2019.

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20

Marketing Information and Artificial Intelligence Customer Psychological Predictive Methods: Comparision. Independently Published, 2019.

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21

LOK, Johnny Ch. Marketing Information and Artificial Intelligence: Customer Psychological Predictive Methods Comparision. Independently Published, 2019.

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22

LOK, Johnny Ch. Marketing Information and Artificial Intelligence Customer Psychological Predictive: Methods Difference. Independently Published, 2019.

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23

Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning. Independently Published, 2018.

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24

LOK, Johnny Ch. What Are Marketing Information and Artificial Intelligence: Customer Psychological Predictive Methods. Independently Published, 2019.

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25

LOK, Johnny Ch. What Are Marketing Information and Artificial Intelligence Customer Psychological Predictive: Methods. Independently Published, 2019.

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26

LOK, Johnny Ch. Artificial Intelligence and Economy and Marketing Consumer Behavioral Predictive Methods Comparision. Independently Published, 2018.

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27

LOK, Johnny Ch. Artificial Intelligence and Economy and Marketing Consumer Behavioral: Predictive Methods Comparision. Independently Published, 2018.

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28

LOK, Johnny Ch. Artificial Intelligence and Economy and Marketing Consumer Behavioral Predictive Methods Comparision. Independently Published, 2018.

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29

LOK, Johnny Ch. What Are Marketing Information and Artificial Intelligence: Customer Psychological Predictive Methods. Independently Published, 2019.

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30

LOK, Johnny Ch. Artificial Intelligence Customer Psychological Predictive Method: Appies to Marketing Information Gathering. Independently Published, 2019.

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31

LOK, Johnny Ch. Artificial Intelligence Customer Psychological Predictive Method: Appies to Marketing Information Gathering. Independently Published, 2019.

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32

LOK, Johnny Ch. What Are Marketing Information and Artificial Intelligence Customer Psychological Predictive: Methods. Independently Published, 2019.

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33

Laurvick, Steven. Oracular Marketing: How to Build an Evergreen, Predictive Online Marketing Platform for Your Business, Products and Services. AME LLC, 2014.

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34

LOK, Johnny Ch. Is Marketing Information: More Accurate Than Artificial Intelligence Customer Psychological Predictive Methods. Independently Published, 2019.

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35

LOK, Johnny Ch. Is Marketing Information More Accurate Than Artificial Intelligence Customer Psychological Predictive: Methods. Independently Published, 2019.

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36

LOK, Johnny Ch. Is Marketing Information More Accurate Than Artificial Intelligence: Customer Psychological Predictive Methods. Independently Published, 2019.

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37

Brain, Alun, and Sameer Rahman. Applied Predictive Modelling for Marketing in Python: A Step by Step Guide. Independently Published, 2020.

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38

Miller, Thomas. Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python. FT Press, 2015.

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39

LOK, Johnny Ch. Is Marketing Information More Accurate Than Artificial Intelligence: Customer Psychological Predictive Methods. Independently Published, 2019.

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40

LOK, Johnny Ch. Is Marketing Information More Accurate Than Artificial Intelligence: Customer Psychological Predictive Methods. Independently Published, 2019.

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41

Marketing data science: Modeling techniques in predictive analytics with R and Python. 2015.

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42

Brain, Alun, and Sameer Rahman. Applied Predictive Modelling for Direct Marketing in R: A Step by Step Approach. Independently Published, 2018.

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43

Brain, Alun, and Sameer Rahman. Applied Predictive Modelling for Direct Marketing in SAS: A Step by Step Approach. Independently Published, 2018.

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44

Statistical and machine-learning data mining: Techniques for better predictive modeling and analysis of big data. 2nd ed. Taylor & Francis, 2012.

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45

Ratner, Bruce. Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data, Second Edition. Taylor & Francis Group, 2013.

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46

Ratner, Bruce. Statistical and Machine-Learning Data Mining : : Techniques for Better Predictive Modeling and Analysis of Big Data, Third Edition. Taylor & Francis Group, 2017.

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47

Ratner, Bruce. Statistical and Machine-Learning Data Mining : : Techniques for Better Predictive Modeling and Analysis of Big Data, Third Edition. Taylor & Francis Group, 2017.

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48

Statistical and Machine-Learning Data Mining : : Techniques for Better Predictive Modeling and Analysis of Big Data, Third Edition. Taylor & Francis Group, 2017.

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49

Statistical and Machine-Learning Data Mining : : Techniques for Better Predictive Modeling and Analysis of Big Data, Third Edition. Taylor & Francis Group, 2017.

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50

Ratner, Bruce. Statistical and Machine-Learning Data Mining: Techniques for Better Predictive Modeling and Analysis of Big Data, Second Edition. Taylor & Francis Group, 2012.

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