Books on the topic 'Preference of brand'
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Morales, Emilio. Marketing without advertising: Brand preference and consumer choice in Cuba. Routledge, 2012.
Find full textL, Scarpaci Joseph, ed. Marketing without advertising: Brand preference and consumer choice in Cuba. Routledge, 2012.
Find full textBucklin, Randolph E. Determining inter-brand substitutability through survey measurement of consumer preference structures. Marketing Science Institute, 1991.
Find full textBucklin, Randolph E. Determining inter-brand substitutability through survey measurement of consumer preference structures. Marketing Science Institute, 1991.
Find full textBucklin, Randolph E. Determining inter-brand substitutability through survey measurement of consumer preference structures. Marketing Science Institute, 1991.
Find full textBucklin, Randolph E. Determining inter-brand substitutability through survey measurement of consumer preference structures. Marketing Science Institute, 1991.
Find full textWaldfogel, Joel. Does information undermine brand?: Information intermediary use and preference for branded web retailers. National Bureau of Economic Research, 2003.
Find full textAbe, Makoto. LAPD: Estimating distribution of consumer utility preference from scanner-panel data to infer patterns of competition. Marketing Science Institute, 1996.
Find full textHallberg, Garth. All consumers are not created equal: The differential marketing strategy for brand loyalty and profits. John Wiley & Sons, 1995.
Find full textSethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Marketing Science Institute, 2000.
Find full textSethuraman, Raj. Why do consumers pay more for national brands than for store brands? Marketing Science Institute, 1997.
Find full textClark, Raymond P. The power of direct marketing: How to make direct marketing, especially direct mail, work for you, to build your brand and to create a preference for it. Direct Advertising, 1996.
Find full textBucklin, Randolph E. Brand choice, purchase incidence, and segmentation: An integrated modeling approach. Marketing Science Institute, 1992.
Find full textSchweikl, Herbert. Computergestützte Präferenzanalyse mit individuell wichtigen Produktmerkmalen. Duncker & Humblot, 1985.
Find full textKamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Marketing Science Institute, 1991.
Find full textKamakura, Wagner A. Measuring consumer perceptions of brand quality with scanner data: Implications for brand equity. Marketing Science Institute, 1991.
Find full textDoyle, Mona. Brand and package likeability: A consumer network panel survey of likes and dislikes of brands and the packages associated with them. EPM Communications, 2007.
Find full textBullmore, J. J. D. Posh Spice & Persil: Both big brands; both alive; and both belonging to the public. British Brands Group, 2001.
Find full textKeller, Kevin Lane. Managing the corporate brand: The effects of corporate marketing activity on consumer evaluations of brand extensions. Marketing Science Institute, 1997.
Find full textBronnenberg, Bart J. The evolution of brand preferences: Evidence from consumer migration. National Bureau of Economic Research, 2010.
Find full textNhà xuất bản Thanh niên. Người Việt Nam ưu tiên dùng hàng Việt Nam. Nhà xuất bản Thanh niên, 2009.
Find full textKlemperer, Paul. Competition when consumers have switching costs: An overview. Centre for Economic Policy Research, 1992.
Find full textKlemperer, Paul. Competition when consumers have switching costs: An overview. Oxford University, Institute of Economics and Statistics, 1992.
Find full textSmith, Clodagh M. Manufacturers' brands vs retailers' private brands: A study of consumers' perceptions and behaviour. University College Dublin, 1991.
Find full textMoloney, Carmel M. Distributor brands: Trade-up or trade-off? University College Dublin, 1992.
Find full textByrne, Terry. Manufacturers brands and retailers brands: A look at some strategies. University College Dublin, Graduate School of Business, 1998.
Find full textSonal, Kureshi. Comprehensive analysis of exclusive brand store customer in Indian market. Indian Institute of Management, 2007.
Find full textKeller, Kevin Lane. Conceptualizing, measuring, and managing customer-based brand equity. Marketing Science Institute, 1991.
Find full textChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. Roli Books, 2010.
Find full textTellis, Gerard J. Advertising exposure, loyalty, and brand purchase : a two-stage model of choice. Marketing Science Institute, 1987.
Find full textMela, Carl F. The long-term impact of promotion and advertising on consumer brand choice. Marketing Science Institute, 1996.
Find full textMela, Carl F. The long-term impact of promotion and advertising on consumer brand choice. Marketing Science Institute, 1996.
Find full textChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. Roli Books, 2010.
Find full textChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. Lotus Collection, Roli Books, 2010.
Find full textDavis, Scott. Promotion has a negative effect on brand evaluations-- or does it?: Additional disconfirming evidence. Marketing Science Institute, 1992.
Find full textChanda, Pradip. A requiem for a brand: Targeting the new-age consumer. Lotus Collection, Roli Books, 2010.
Find full textKahn, Barbara E. Measuring variety-seeking and reinforcement behaviors using panel data. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1986.
Find full textBhattacharya, C. B. Towards a system for monitoring brand health from store scanner data. Marketing Science Institute, 2000.
Find full textKahn, Barbara E. Measuring variety-seeking and reinforcement behaviors using panel data. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1985.
Find full textLane, Rorie A. New social movements, a new form of consumerism in the late twentieth century. University College Dublin, Graduate School of Business, 1998.
Find full textVanhonacker, Wilfried R. CONPRO DOGIT: A new brand choice model incorporating a consideration set formation process. INSEAD, 1992.
Find full textA, Zeithaml Valarie, ed. Price and brand name as indicators of quality dimensions. Marketing Science Institute, 1991.
Find full textU, Kalwani Manohar, ed. A Reference price based model of consumer brand choice. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1988.
Find full textO'Riordan, Kathy Noelle. Consumption symbolism, preferences and perceptions of national brands, private labels and generic brands. The Author], 1996.
Find full textO'Connor, Derina. The application of implicit personality theory to consumers' inferential brand judgements. University College Dublin, 1995.
Find full textKannan, P. K. Modeling and testing structured markets: A nested logit approach. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1990.
Find full textGreene, Emma. An analysis of brand differentiation in the credit card industry. University College Dublin, 1994.
Find full textCasson, Mark. Brands: Economic ideology and consumer society. University of Reading, Dept. of Economics, 1993.
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