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Journal articles on the topic 'Preference of brand'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Axhami, Mirdaim, and Loreta Axhami. "Cultural Influence on Brand Personality Preferences: Individualists Prefer Sophisticated and Competent Brands while Collectivists Prefer Sincere Brands." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 20 (November 3, 2023): 2476–86. http://dx.doi.org/10.37394/23207.2023.20.212.

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In this research, we examine the extent to which culture influences brand personality preference, based on specific personality dimensions. This research focuses on two main group-level cultures: individualists and collectivists. We introduce and examine the variations in preferences of Sincere, Competent, and Sophisticated brand personalities and how cultural orientations influence brand personality preference. Based on previous literature, we suggest that consumers in collectivistic countries show a higher preference for brands with Sincere personalities. Moreover, we suggest that consumers

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Banu, Faiza. "A Comparative Study on Amul and Vachan Milk in Raipur." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04268.

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Abstract The dairy industry in India has undergone a significant transformation, with numerous brands competing for consumer attention. This study explores and compares two prominent dairy brands Amul and Vachan in the city of Raipur. With a sample of 400 respondents, the research investigates consumer preferences, price perceptions, quality satisfaction, brand loyalty, and availability. The data, collected through structured questionnaires, is analyzed to determine brand positioning and customer inclinations. The findings reveal that Amul holds a stronger brand image and consumer preference,

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Zahid, Hadi Rameel, and Abdul Hafeez. "THE EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE." Journal for Business Education and Management 2, no. 2 (2022): 41–63. https://doi.org/10.56596/jbem.v2i2.77.

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This study aims to investigate the relationship between brand image and consumer taste preferences. Brand image in consumer’s minds was measured by making them taste the same product in different bottles, which were in different branded bottles. In the first experiment, all ketchups were the same but branded differently. This experiment was conducted to identify if consumer’s taste preference is independent of brand image. Since the results reveal that consumers prefer the brand that they are currently using regardless of the same taste, it was concluded that the taste preference is independen

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Qin, Xujie. "Brand Preference Prediction Method of Cross-Border E-Commerce Consumers Based on Potential Tag Mining." Mathematical Problems in Engineering 2022 (June 24, 2022): 1–8. http://dx.doi.org/10.1155/2022/4654660.

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There are many brands in cross-border e-commerce platforms. Obtaining consumers’ preference for brands will help promote the development of cross-border e-commerce industry. A brand preference prediction method of cross-border e-commerce consumers based on potential tag mining is proposed. Preprocess the cross-border e-commerce brand comment information obtained, build a HowNet emotion dictionary, and calculate consumers’ emotional tendency towards the brand on this basis. The projection pursuit regression model is optimized by differential evolution algorithm to reduce the dimension of the ob

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Zahid, Hadi Rameel, and Abdul Hafeez. "THE EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE." Journal for Business Education and Management 2, no. 2 (2022): 41–63. http://dx.doi.org/10.56596/jbem.v2i2.29.

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This study aims to investigate the relationship between brand image and consumer’s taste preference. Brand image in consumer’s mind was measured by making them taste the same product in different bottles which were in different branded bottles. In first experiment all ketchups were same but branded differently. This experiment was conducted to identify if consumer’s taste preference is independent of brand image. Since the results reveal that consumer prefer the brand that they are currently using regardless of same taste it was concluded that the taste preference is independent on brand image

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Feng, Wenting, Tao Wang, and Guo Rui. "Influence of number magnitude in luxury brand names on consumer preference." Social Behavior and Personality: an international journal 47, no. 5 (2019): 1–9. http://dx.doi.org/10.2224/sbp.7486.

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In this study we built on scarcity theory, to conduct two experiments in which we investigated the influence of arbitrary numbers we inserted into brand names of luxury products. In Study 1 we recruited 68 consumers who were each assigned to one of two groups (small number or big number for brand name), in order to test consumers’ preferences for luxury brands with names of different number magnitudes. The results revealed that a product with a small number in the brand name was received more favorably than was a product with a big number in the name. Scarcity mediated the relationship between

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Adnyana, Made, and Ni Nyoman Rsi Respati. "PERAN PREFERENSI MEREK DALAM MEMEDIASI HUBUNGAN ANTARA EKUITAS MEREK DENGAN NIAT BELI." E-Jurnal Manajemen Universitas Udayana 8, no. 1 (2018): 559. http://dx.doi.org/10.24843/ejmunud.2019.v08.i01.p20.

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This study aims to explain the effect of brand equity on brand preference, the influence of brand equity on buying intentions, the influence of brand preferences on buying intentions, and the role of brand preferences in mediating the relationship between brand equity and purchase intentions. This study was conducted in the city of Denpasar with 110 respondents.Data collection method used is simple random sampling method with SEM analysis technique. The results showed that brand equity has a positive and significant effect on brand preference. Brand equity has a positive and significant impact

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Zhang, Xiaodong, and Chunrong Guo. "Influencing Factors and Formation Mechanism of Brand Preference in Community E-Commerce." Sustainability 16, no. 23 (2024): 10638. https://doi.org/10.3390/su162310638.

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The deep integration of social media and e-commerce has fueled the rapid growth in community e-commerce, which has become a major trend in global e-commerce development. Researching the formation of brand preference in community e-commerce can promote the sustainable development of these brands. The distinctive social networking features and group interaction methods of community e-commerce offer new perspectives on the formation of brand preferences. In this paper, a model of factors influencing brand preference in community e-commerce is developed, where community platforms, product value, e

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Zhao, Yulun. "Segmenting the Chinese New Energy Compact SUV Market: A Latent Class Analysis of Consumer Preferences." Advances in Economics, Management and Political Sciences 109, no. 1 (2024): 130–36. http://dx.doi.org/10.54254/2754-1169/109/2024bj0131.

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The burgeoning new energy vehicle (NEV) sector in China, particularly the compact SUV market, presents a dynamic landscape for consumer preferences and behaviors. This study employs a latent class analysis (LCA) to segment the Chinese new energy compact SUV market, aiming to identify distinct consumer groups with homogeneous preferences and behaviors. Utilizing a comprehensive dataset of 6,720 consumer samples sourced from a reliable automotive statistics website, the study delineates two primary consumer segments: "Luxury Brand Preference Buyers" and "Normal Brand Rejection Buyers." The findi

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Zhao, Taiyang, Ziwei Liang, Yuqi Du, Ershuai Huang, and Yun Zou. "When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 4 (2024): 3123–36. http://dx.doi.org/10.3390/jtaer19040151.

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Every interaction between a brand and its consumers can shape their brand attitudes and purchase decisions. Brand rejection is the rejection or neglect that consumers experience when trying to connect with a brand, and it may have far-reaching effects on consumer psychology and behavior. Against this backdrop, consumer response to brand rejection has become a concern in interactive marketing. This study investigated how consumers cope with brand rejection by satisfying their need to reduce uncertainty based on the uncertainty–identity theory. This study examined the effect of brand rejection o

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Lestari, Cita Sindy, and Rizki Zulfikar. "The Influence Of Attitudes Toward Brands And Attitudes Toward Advertising On Brand Preferences On Advertisements For Dove Shampoo Products (Case Study On Consumers Of Dove Shampoo Products At Minimarket X In Tasikmalaya City)." Journal of Economics, Management, Business and Accounting 2, no. 2 (2022): 157–64. http://dx.doi.org/10.34010/jemba.v2i2.8195.

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This study was conducted to determine the respondents' assumptions about attitudes to brands, assumptions about attitudes to advertising and respondents' assumptions about brand preferences, as well as how much attitudes to brands and attitudes to advertising affect brand preferences either simultaneously or partially. The research method in this study used descriptive and verification methods and quantitative approaches, the number of samples used in this study was 100 respondents. The methods used include Multiple Linear Regression Test, Classical Assumption Test, Correlation and Hypothesis

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Gabrielsen, Gorm, Tore Kristensen, and Judith Lynne Zaichkowsky. "Whose Design is it Anyway?" International Journal of Market Research 52, no. 1 (2010): 89–110. http://dx.doi.org/10.2501/s1470785310201077.

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A series of studies is presented which investigates preference among similar but different designs within a product category. The variables of price, brand name and ‘priming designer’ are shown to shift preferences. Without brand names, consumers prefer a well-designed object. When supplied with information about brand names and designer, they may shift their preferences to designs they believe are ‘designer’ brands, even when the actual design is not.

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Feinberg, Fred M., Barbara E. Kahn, and Leigh Mcalister. "Market Share Response When Consumers Seek Variety." Journal of Marketing Research 29, no. 2 (1992): 227–37. http://dx.doi.org/10.1177/002224379202900207.

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Using a model of consumer variety-seeking, the authors study the long-term market share implications of changes in variety-seeking intensity, brand preferences, and pairwise similarities between brands. Those analytically derived guidelines are examined in three-brand and five-brand markets through simulation. The least preferred brand is found generally to gain market share as variety-seeking intensifies whereas the most preferred brand tends to lose share. If two brands are perceived as having become more similar without a change in overall preferences, the repositioned brands are likely to

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Elfekair, Amina, Mohammed Fellahi, and Sofiane Laradi. "Deciphering Consumer-Based Brand Equity, Brand Preference, and Intentions in Algeria’s Home Appliance Market." Asian Journal of Business and Accounting 17, no. 1 (2024): 173–99. http://dx.doi.org/10.22452/ajba.vol17no1.6.

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Manuscript type: Research paper Research aims: Consumer-based brand equity (CBBE) and purchase intention are two significant concepts in marketing research that have recently received notable attention from scholars and managers alike. Still, few studies have been conducted in Algeria with a specific focus on the home appliance category. This paper aims to explore the linkages between dimensions of CBBE dimensions (i.e., brand awareness/associations, perceived quality, and brand loyalty) and brand preference and the role of brand preference in shaping purchase intention in the context of home

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Tingchi Liu, Matthew, Ipkin Anthony Wong, Guicheng Shi, Rongwei Chu, and James L. Brock. "The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference." Journal of Services Marketing 28, no. 3 (2014): 181–94. http://dx.doi.org/10.1108/jsm-09-2012-0171.

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Purpose – This paper aims to investigate how corporate social responsibility (CSR) performance (i.e. to the environment, society and stakeholders) and perceived brand quality influence brand preference. The mediating effect of perceived brand quality on the relationship between CSR performance and brand preference is also studied. Design/methodology/approach – In 2011, 243 valid responses to questionnaire surveys were collected from a convenience sample in China. Regression analyses were used to test the hypotheses. Findings – Customers’ brand preference can be enhanced by CSR performance. Per

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Falah, Muhammad Dabid Irhab, Muhammad Rifqi Adi Indrawan, and Bayu Hariyo Bhirowo. "PENGARUH BRAND TRUST DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE." Value : Jurnal Manajemen dan Akuntansi 17, no. 1 (2022): 1–12. http://dx.doi.org/10.32534/jv.v17i1.2503.

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One of the successes of a company in facing intense competition amid the rapid development of telecommunications is by empirically testing the effect of Brand Trust and Perceived Value on Brand Preference, and Purchase Intention for branded cell phones. This research was conducted by hypothesis testing. This research is classified as cross sectional, namely the data in this study using the answers from the respondents when the questionnaire was given. The research findings indicate that Brand Trust has a positive effect on Brand Preference. Likewise, research findings also state that Perceived

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Bonham, Pamela, Dana Greenlee, Cherly Sue Herbert, et al. "Knowledge of Brand and Preference." Psychological Reports 76, no. 3_suppl (1995): 1297–98. http://dx.doi.org/10.2466/pr0.1995.76.3c.1297.

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In a test of whether knowledge of brand influenced 74 subjects' preferences for chocolate candy, knowledge of brand name was associated with preference for the brand. Lack of knowledge of the distinction between brand-name and generic candies was associated with no preference. Gender was not a factor. The results are discussed in terms of the role brand names play in the attractiveness of consumer products.

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Sah, Gunja Kumari. "Brand Preference of Professionals towards Choosing Smartphone in Nepal." Tribhuvan University Journal 36, no. 01 (2021): 106–21. http://dx.doi.org/10.3126/tuj.v36i01.43584.

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It is tough to forecast or assess an individual preference, but it is vital for marketers since it represents an essential step in understanding consumer choice. It is critical to determine brand preference based on the awareness of the customer. The primary objectives of this study are to assess how professional consumers prefer brands in the choice of mobile phones. Business people, private jobholders, government personnel, and farmers are considered professionals for this study. Other goals are to explore the relationship between brand popularity, price, product attributes, social influence

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MEHARULLA E, AFSAL, and Dr J. PRINCY. "A STUDY ON CUSTOMER PREFERENCE TOWARDS VARIOUS ED-TECH BRANDS AMONG STUDENTS WITH REFERENCE TO COIMBATORE CITY." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–7. https://doi.org/10.55041/isjem02714.

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In recent years, the educational landscape has undergone a significant transformation with the rise of Ed-Tech platforms offering digital learning solutions to school students. This study aims to analyze customer preferences towards various Ed-Tech brands among school students in Coimbatore city. The research investigates the key factors influencing the adoption of these platforms, including content quality, pricing, user experience, technological accessibility, brand reputation, and peer influence. Primary data was collected through structured questionnaires distributed among students and par

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Haidi, Avia Rosyada, and Himmiyatul Amanah Jiwa Juwita. "Pengaruh Green Marketing dan Product Knowledge Terhadap Brand Preference." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 3, no. 1 (2024): 35–46. http://dx.doi.org/10.21776/jmppk.2024.03.1.04.

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This study aims to investigate the effect of green marketing and product knowledge on brand preference for 100% Aqua Recycle Life products in the Greater Jakarta area. The type of research used is explanatory research with a non-probability sampling approach. Data were obtained from 120 respondents who are 100% consumers of Aqua Recycle Life products and represent the population of the Greater Jakarta area. The variables studied include green marketing, product knowledge, and brand preference. Green marketing is measured through consumer perceptions of environmentally friendly marketing effort

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Pir, Esra, and Evrim Derinözlü. "The mediating role of price sensitivity in the effect of trust and loyalty to luxury brands on the brand preference." Upravlenets 11, no. 6 (2021): 70–84. http://dx.doi.org/10.29141/2218-5003-2020-11-6-6.

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In the age of consumption, customers prefer high-quality and exclusively designed luxury brands. This trend is based on a variety of reasons, such as the manifestation of status and wealth, as well as positive emotions and symbolic power created by these brands. The study aims to examine the variables of trust and loyalty to luxury brands, brand preference and price sensitivity, and to determine whether there is a meaningful relationship between these variables. If there is, to investigate the mediating role of price sensitivity in the effect of consumer trust and loyalty to luxury brands on b

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Berlianto, Margaretha Pink. "E-COMMERCE’S MARKETING STRATEGY TO INCREASE CUSTOMER PREFERENCE AND SATISFACTION." Milestone: Journal of Strategic Management 4, no. 1 (2024): 59. http://dx.doi.org/10.19166/ms.v4i1.8306.

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<p>In the midst of increasing e-commerce competition and the dynamics of consumer behavior, industry players need to think strategically to carry out systematic consumer preference research so as not to be left behind in business competition. This research aims to investigate the influence of service quality on brand preference and satisfaction, the influence of perceived risk on brand preference and satisfaction, the influence of perceived price on brand preference and satisfaction, and the influence of brand preference on satisfaction. There were 198 respondents in the research using p

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Lieven, Theo, Bianca Grohmann, Andreas Herrmann, Jan R. Landwehr, and Miriam van Tilburg. "The effect of brand design on brand gender perceptions and brand preference." European Journal of Marketing 49, no. 1/2 (2015): 146–69. http://dx.doi.org/10.1108/ejm-08-2012-0456.

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Purpose – This research aims to examine the impact of brand design elements (logo shape, brand name, type font and color) on brand masculinity and femininity perceptions, consumer preferences and brand equity. Design/methodology/approach – This research empirically tests the relation between brand design elements, brand masculinity and femininity and brand preferences/equity in four studies involving fictitious and real brands. Findings – Brand design elements consistently influenced brand masculinity and femininity perceptions. These, in turn, significantly related to consumer preferences and

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Bayu DP, Ida Bagus, and Eka Sulistyawati. "PENGARUH BRAND EQUITY TERHADAP NIAT BELI KONSUMEN DIMEDIASI BRAND PREFERENCE." E-Jurnal Manajemen Universitas Udayana 8, no. 5 (2019): 2697. http://dx.doi.org/10.24843/ejmunud.2019.v08.i05.p04.

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ABSTRACT The purpose of this study was to analyze the effect of brand equity on consumer purchase intentions mediated by brand preference.. The sample size obtained by using purposive sampling method as many as 110 respondents. Based on the results of the analysis it can be stated that brand equity has a positive and significant effect on brand preference on Lacoste products in Denpasar City. Brand equity has a positive and significant effect on consumers' purchase intentions on Lacoste products in Denpasar City. Brand preference has a positive and significant effect on consumers' purcha

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Postica, Doru, and António Cardoso. "The connection between self-image congruence and brand preference for store brands: a study in Portugal." Revista Brasileira de Planejamento e Desenvolvimento 4, no. 1 (2015): 22. http://dx.doi.org/10.3895/rbpd.v4n1.3593.

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When examining consumer behavior, self-image, brand image and their congruity are some of the drivers. Past research assumed and then successfully proved these concepts to impact on product/brand choice, purchase intentions, brand preference and so forth. The purpose of the research is to study the self-concept and its relation to brand preference. A comparison will be made between store brands PingoDoce and Continente. Data were collected through survey method. The perceptions of 34 respondents about their own traits, the traits of a typical consumer of the store brandand brand preference for

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Moslehpour, Massoud, Ka Yin Chau, Alaleh Dadvari, Ben-Roy Do, and Victoria Seitz. "What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries." Sustainability 11, no. 24 (2019): 6973. http://dx.doi.org/10.3390/su11246973.

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Although brand sustainability is found essential for brand survival, establishing it has remained challenging. Brand sustainability requires a strong association between brand equity and consumer values. The current study attempts to discover critical components involved that may influence Indonesian and Taiwanese consumers to purchase smartphones such as Apple and High-Tech Computer Corporation (HTC). Primary data collection was conducted to gather data through an online field survey. Following a quantitative approach, structural equation modeling (SEM) was used to examine the link between re

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Khan, Md Rahat, Md Zahir Uddin Arif, and Mohammad Ali. "CONSUMERS’ PERCEPTIONS TOWARDS CELL PHONE BRAND PREFERENCE: THE CASE OF BANGLADESH." International Journal of Management Studies 31, no. 1 (2024): 137–70. http://dx.doi.org/10.32890/ijms2024.31.1.6.

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Consumers are becoming more interdependent and open as a result of globalization. Because of the idea of globalization, branding isessential to take into account from both the marketing and consumer viewpoints. The current study intends to determine Bangladeshicustomers’ preferences for cell phone brands based on global versus local perspectives and to comprehend the influencing factors and cell phone features that could affect users’ purchasing decisions. A structured questionnaire was used to survey 850 consumers selected through a simple random sampling technique for the study, and 593 of t

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Anitha, T., N. Maliqjan, and R. Gopi. "Determinants in Selecting Cement Brands." ComFin Research 13, no. 1 (2025): 31–34. https://doi.org/10.34293/commerce.v13i1.8455.

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Customers’ preferences for cement brands are influenced by various factors including price, quality, brand image, durability, and availability. However, the relative importance of these factors and their impact on customers’ purchasing decisions are not well-documented. The present study aims to identify the highly preferred cement brand in the study area and to reveal the factors influencing their preference. One hundred fifty respondents were selected to express their opinion by adopting convenience sampling technique it is non probability sampling. The data was analyzed using Simple percent

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Russel, T. Miranda1* John Russell S. Pante2 Rowela Jane B. Delgado3 Felrose Angeline V. Tolentino4. "Gauging the Effect of Cause-Related Marketing in Building Positive Brand Preference Among the Millennials Living in The City of San Fernando, Pampanga." ISRG Journal of Economics, Business & Management (ISRGJEBM) III, no. III (2025): 67–72. https://doi.org/10.5281/zenodo.15486561.

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<em>This study aimed to gauge the effect of a cause-related marketing strategy in building positive brand preference among the millennials of the City of San Fernando, Pampanga. Adhering to a quantitative methodology, an adapted closed-ended questionnaire was used as its primary data collection instrument. The researchers specifically adapted the survey questionnaire from a previous study entitled “A Study on Social Cause-Related Marketing and Its Impact on Customer Brand Preferences,” conducted by Bina and Priya (2015). The study finds that the consumers belonging to the millennia

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Dr., T. Jebasheela, and H. Christy Cynthia Dr. "BRAND PREFERENCE OF CAR USERS." International Journal of Multidisciplinary Research and Modern Education 4, no. 1 (2018): 129–32. https://doi.org/10.5281/zenodo.1230567.

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A Brand is name, item, symbol or design, or a combination of them which is intended to identify the goods or services of one seller or a group of seller and to differentiate them from those of competitors. For example Santo TATA indicia, Wagon R etc are brands. Branding is the management process by which a product is branded. It is a general term covering various activities such as giving a brand name to a product. Designing a brand mark and establishing and popularizing it. The importance of branding arose mainly because of the over emphasis on advertisement. It fact the brand name is mean fo

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Evelyn Griselda Hoisen. "Pengaruh Desain Kemasan Terhadap Persepsi Kualitas Produk, Nilai Produk Dan Preferensi Merek Pada Produk Susu Ultra Di Surabaya." Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2, no. 1 (2023): 82–98. http://dx.doi.org/10.59059/maslahah.v2i1.621.

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This study aims to determine the effect of packaging design on perceived quality, packaging design on brand preference, perceived quality on product value, product value on brand preference and perceived quality on brand preference. The type of research used is quantitative research and the sampling technique is purposive sampling technique with the number of samples obtained based on criteria and data analysis techniques using SEM Amos. This research was conducted by distributing questionnaires through as many as 150 respondents. The results showed that packaging design had a significant posi

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Vogel, Areti T., and Kittichai Watchravesringkan. "Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference." Journal of Product & Brand Management 26, no. 5 (2017): 516–27. http://dx.doi.org/10.1108/jpbm-07-2016-1257.

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Purpose This paper aims to uncover consumer evaluations of high-priced traditional retail luxury brands and more affordable neo-mass luxury retail brands when they imitate the innovative designs of one another. Design/methodology/approach Using a scenario inspired by a lawsuit involving admitted copying practices, this study used a one-way (time of product introduction: the traditional luxury brand launches the product design before the neo-mass luxury brand vs the neo-mass luxury brand launches the product design before the traditional luxury brand) between-subjects experimental design to exa

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Sukant, Mr. "FACTORS INFLUENCING BRAND PREFERENCE OF CONSUMERS IN INDIAN MOBILE TELECOMMUNICATIONS SERVICES." INFORMATION TECHNOLOGY IN INDUSTRY 9, no. 1 (2021): 835–43. http://dx.doi.org/10.17762/itii.v9i1.203.

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This research paper aims to analyze the factors influencing brand preference of consumers in context of Indian mobile telecommunication industry. Brand Preference signifies preference that consumers have over other brands under basic assumption of brand availability and price equality. Brand Preference plays an important role in telecommunication sector as this sector in India is growing at a rapid rate and competition is getting tough every day. Questionnaire was floated to gather responses for attitude of consumers towards their brand preference in Indian mobile telecommunication industry. T

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Byun, Sang-Eun, Shuying Long, and Manveer Mann. "Drivers and dynamics of brand prominence preferences among the Chinese little emperors residing in the US." Journal of Fashion Marketing and Management: An International Journal 24, no. 1 (2020): 66–82. http://dx.doi.org/10.1108/jfmm-01-2019-0007.

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PurposeThis study investigates drivers and dynamics of preferences for brand prominence among the Chinese little emperors (LEs) residing in the US, a unique but powerful consumer group with dual-cultural characteristics.Design/methodology/approachUsing an online survey, the proposed model was tested with a convenience sample of the Chinese LE generation residing in the USFindingsSusceptibility to normative influence was a significant cultural driver of conspicuous, social, and unique value perceptions of luxury consumption among the Chinese LE generation residing in the US Perceived conspicuou

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Naaz, Ishrat, Azam Malik, Mohd Abdullah, Mosab I. Tabash, and Yasmeen Elsantil. "Role of key demographic factors in consumer aspirations and luxury brand preference." Innovative Marketing 20, no. 2 (2024): 254–66. http://dx.doi.org/10.21511/im.20(2).2024.21.

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The desires of consumers as individuals are largely shaped by their aspirations in life, which play a crucial role in deciding their brand preference, but very few studies have focused on the demographic difference in aspirations and its relationship with brand preference, especially in the context of luxury brands, for the consumers in the emerging markets. This paper aims to empirically assess the role of key demographic factors (gender, age, and income) in influencing the aspirations of consumers in India, an emerging market, and their preference for luxury branded products. The hypotheses

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Setiawan, Sigit, and Wan Usman. "Analysis of Consumer Preference in the Automotive Industry in Determining ihe Purchase of Coated Abrasive." Hawalah: Kajian Ilmu Ekonomi Syariah 2, no. 3 (2024): 94–105. https://doi.org/10.57096/hawalah.v3i4.42.

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ABSTRACT This study aims to measure what factors influence consumers in purchasing coated abrasive products. Then this research also wants to measure consumer preferences in buying existing brands. The method used in this study is AHP (Analytical Hierarchy Process) with Expert Choice 2000 software and the data used are consumers who usually buy these products, respondents taken as many as 20 purchasing managers from the three automotive industries, namely assembly plant, car body and body. repair. The results showed that: 1) the factors that influence consumers in purchasing coated abrasive pr

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Thien Duc, Luong Dinh, and Sitti Mujahida. "Determinants of Consumer Preference for Local Brands." Global Review of Tourism and Social Sciences 1, no. 1 (2024): 41–52. http://dx.doi.org/10.53893/grtss.v1i1.318.

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This article presents a comprehensive review of recent literature on consumer preferences for local brands, focusing on 34 empirical studies published between 2018 and 2022. The study identifies key factors influencing consumers’ decisions to favor local brands over global alternatives by employing a systematic literature review method. These factors include cultural identity, emotional connection, and economic considerations, with a particular emphasis on the role of brand management, social identity theory, and consumer behavior in shaping preferences. The review highlights variations in con

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Tjizumaue, Bianca, Sabina Samuel, Johanna Pangeiko Nautwima, and Asa Romeo Asa. "Factors Influencing Consumer Preference Among Beverage Product Brands in Namibia." International Journal of Innovation and Economic Development 9, no. 3 (2023): 7–24. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.93.2001.

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The primary purpose of conducting this study is to explore the factors that influence consumers’ preferences for beverage product brands in Namibia. The results of the study are useful in providing insights into the market characteristics of the Namibian beverage product brands and that of similar brands produced by other organizations for the Windhoek market. The scope of the study was delimited to the population domiciled in the Windhoek area; as such, the results may not be reflective of the general situation in Namibia because the factors that act in an urban setting may be fundamentally d

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Huang, Kuo-Chen, Chin-Chiuan Lin, and Shu-Ying Chiang. "Color Preference and Familiarity in Performance on Brand Logo Recall." Perceptual and Motor Skills 107, no. 2 (2008): 587–96. http://dx.doi.org/10.2466/pms.107.2.587-596.

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Two experiments assessed effects of color preference and brand-logo familiarity on recall performance. Exp. 1 explored the color preferences, using a forced-choice technique, of 189 women and 63 men. Taiwanese college students ages 18 to 20 years ( M = 19.4, SD = 1.5). The sequence of the three most preferred colors was white, light blue, and black and of the three least preferred colors was light orange, dark violet, and dark brown. Exp. 2 investigated the effects of color preference based on the results of Exp. 1 and brand-logo familiarity on recall. A total of 27 women and 21 men, Taiwanese

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Aashish, Dhakshin, P. S. Venkateswaran, Lakshmi Prabha, R. Dinesh Kumar, Deepin Kumar, and V. Pradeep. "A Study on Customer Preference, Satisfaction and Loyalty Towards Select Food Brands." FMDB Transactions on Sustainable Social Sciences Letters 2, no. 1 (2024): 19–33. https://doi.org/10.69888/ftsssl.2024.000217.

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This study investigates the dynamics of customer preference, satisfaction, and loyalty towards select food brands within the contemporary market landscape. The food industry is characterized by many choices, with consumers often faced with many options when selecting food products. In this context, taste, quality, price, convenience, and brand image are pivotal in shaping consumer behavior and preferences. The dynamics of consumer preferences in the food industry are influenced by various factors, including cultural, social, economic, and demographic variables. In the current scenario, economi

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Huang, Fen. "A Study on the Effect of Cosmetic Brand Design Collaboration on Consumer Purchase Intention: Focus on Inissfree Brand." Korea Industrial Technology Convergence Society 29, no. 2 (2024): 133–45. http://dx.doi.org/10.29279/jitr.2024.29.2.133.

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In recent years, brand collaboration products have become increasingly popular among young consumers. Amid fierce competition in the cosmetics market, cooperation between brands has emerged as a novel marketing model. Companies introduce sentiment-driven collaboration products to enhance consumer brand preference and stimulate purchase intentions. This study aims to define the concept, purpose, and types of multilateral collaborations for cosmetics brands, drawing on previous studies, and analyze the factors influencing consumers' purchase intention. This study selected Innisfree’s design coll

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Dr. R. Renuka, Dr R. Renuka, and S. Vivek S. Vivek. "Consumers’ Brand Preference Towards Induction Cooktops." Global Journal For Research Analysis 3, no. 4 (2012): 121–23. http://dx.doi.org/10.15373/22778160/apr2014/41.

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Tian, Yaru, Hua Peng, Xiaoxia Dong, Liwang Li, and Wenqi Zhu. "Consumers’ Brand Preferences for Infant Formula: A Grounded Theory Approach." Sustainability 14, no. 13 (2022): 7600. http://dx.doi.org/10.3390/su14137600.

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In recent years, the market pattern of infant formula in China has changed dramatically. The market share of domestic infant formula has exceeded that of imports. The essence of the market share change of domestic and foreign brands is the change of consumers’ brand preferences. To explore which factors affected consumers’ brand preferences, our study conducted a qualitative research method based on the grounded theory, through in-depth interviews with 60 mothers in the Beijing-Tianjin-Hebei region, systematically identifying the factors which affect consumers’ brand preferences for infant for

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Dr., T. Mohana Sundari* &. Dr. R. Gayathri**. "A STUDY ON BRAND PREFERENCE & BRAND SATISFACTION OF REFRIGERATOR." International Journal of Current Research and Modern Education (IJCRME) 8, no. 2 (2023): 20–25. https://doi.org/10.5281/zenodo.8149316.

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A brand is essential for businesses of all sizes because it increases value, gives employees direction and motivation, and makes acquiring new customers easier. One of the significant components of a brand is a logo because people instantly recognize it as the ‘face’ of a business. A professional logo design is simple enough to be memorable but powerful enough to give a company’s desired impression. The finished logo is simple enough to be memorable but powerful enough to make the right impression. Just as people are likely to purchase from a business that appears polished an

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Arisman, Ari, and Depy Muhammad Pauzy. "STIMULI BRAND PREFERENCE MELALUI SELF-BRAND CONGRUITY DAN BRAND FAMILIARITY BERDASARKAN BRAND ASSOCIATION." Jurnal Ekonomi Manajemen 7, no. 1 (2022): 57–64. http://dx.doi.org/10.37058/jem.v7i1.2608.

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ABSTRACTThe purpose of this study was to determine the influence of brand association on brand preference through self-brand congruity and brand familiarity for millennial generation in the culinary industry, especially coffee shops. The research method used is a survey with data collection techniques through distributing questionnaires to 200 respondents who are the millennial generation as consumers of coffee shops in Tasikmalaya City using purposive sampling techniques. The analytical tool used in this study is the Structural Equation Model (SEM) where brand association becomes an exogenous

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Mulyati, Yeti. "DINAMIKA CITRA MEREK DAN PREFERENSI PEMBELIAN: Eksplorasi Dalam Konteks Produk Lokal." AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis 3, no. 3 (2023): 146–55. http://dx.doi.org/10.37481/jmeb.v3i3.609.

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Local products have an important role in the regional and national economy. Brand image and purchasing preferences are key factors influencing the acceptance and growth of local products. However, the relationship between brand image and purchase preference in the context of local products is not fully understood. Therefore, this study aims to explore the dynamics of brand image and purchasing preferences for local products. This study aims to identify the extent to which brand image influences consumer purchasing preferences for local products and to explore the factors that moderate this rel

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Upadhyaya, Makarand. "STUDYING BRAND TRAITS ELEMENTS IN CASUALWEAR: A CRITICAL ANALYSIS." Humanities & Social Sciences Reviews 7, no. 5 (2019): 415–23. http://dx.doi.org/10.18510/hssr.2019.7546.

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Purpose of the study: Brand management is becoming increasingly a complex task in the present competitive world. Thus, in order to overcome such challenges, brand management is required which is personality-directed known as brand personality. Though this concept has gained importance, there is less number of studies conducted with respect to sportswear, where the threat of homogeneity strongly prevails. So, the first purpose in this study is to identify the brand personality dimensions of Sportswear using Aaker’s brand personality scale (1997) whereas the second purpose is to determine whethe

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Bonfilio, Shannen. "How image and trust determine preference: The case of Kaskus, OLX, and Tokopedia." Jurnal Ekonomi Perusahaan 29, no. 1 (2022): 31–50. http://dx.doi.org/10.46806/jep.v29i1.839.

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The influence of brand image and trust on purchasing behavior has been widely studied. However, there is still little that connects it to brand preferences, especially in the context of different e-commerce platforms. This study investigates the effect of brand image and trust on e-commerce website preferences on three platforms: community-based Kaskus, classified advertising OLX, and marketplace Tokopedia. For this reason, the author recruited 219 respondents aged 17-60 years with junior high school education and above who made one of the three e-commerce platforms their favorite shopping sit

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Wesana, Joshua, Joachim J. Schouteten, Evi Van Acker, Xavier Gellynck, and Hans De Steur. "On consumers’ use, brand preference and equity of sports nutrition products." British Food Journal 122, no. 2 (2019): 635–54. http://dx.doi.org/10.1108/bfj-08-2019-0589.

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Purpose While trends of health and well-being have boosted the development of sports nutrition products, consumer research is limited. The purpose of this paper is to profile sports nutrition users and non-users, and to explain users’ preference and equity of sports nutrition brands. Design/methodology/approach A large online survey (n=3,165) was conducted with users and non-users of sports nutrition drinks in Belgium. Profiling was based on socio-demographic and sport related variables. For users, brand preference and equity of three key sports nutrition brands (n=1,075) were measured. Thereb

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Tran, Tuong-Vi Thi, Quang Nhut Ho, Nhu-Ty Nguyen, Truong-Phuc Le, and Hoai-Anh Duc Nguyen. "Investigation Factors of Brand Personality Affecting on Purchase Intentions Towards Authentic Agricultural Products in Vietnam." International Journal of Analysis and Applications 21 (July 17, 2023): 70. http://dx.doi.org/10.28924/2291-8639-21-2023-70.

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This study investigates how theoretical framework for brand personality ([1]) influence on authentic agricultural products purchase intention. The model is operationalized by a quantitative method process with SPSS and AMOS software. The survey was completed by 627 persons. Multiple regression demonstrated the factors of brand personality, brand equity; brand authenticity are important predictors of consumer purchase intention for authentic agricultural products. Consumer preference as the intermediator, with a positive weight, explains the purchase intention. The results are also analyzed in

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