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1

Covas, Francisco. "Managerial incentives, corporate investment, and economic preference /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC campuses, 2004. http://wwwlib.umi.com/cr/ucsd/fullcit?p3130203.

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2

Wu, Ting. "Essays on the Term Structure of Interest Rates and Long Run Variance of Stock Returns." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1276860580.

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3

Tan, Juan Edward Banking &amp Finance Australian School of Business UNSW. "The announcement effect of private placements of hybrid securities in Australia." Awarded by:University of New South Wales. Banking and Finance, 2004. http://handle.unsw.edu.au/1959.4/20549.

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This thesis investigates the share price response to the announcement of private placements of hybrid securities in Australia. Firstly, the size and direction of the share price response is examined. Secondly, the determinants of the share price response are examined. Where possible, comparisons are made to evidence from international markets. The sample of data tested consists of 43 announcements of convertible debt issues, 39 announcements of preference share issues and 19 announcements of option issues made between 1983 and 2000 by Australian firms. The analysis of the share price impa
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4

Kundhlande, Godfrey. "Economic behaviour of developing country farm-households, measures of rates of time preference, the use of cattle as buffer stock, and the endogenous evolution of land rights." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape3/PQDD_0013/NQ59616.pdf.

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5

Barnard, Vanessa, and Linnéa Hörberg. "Ekonomer kontra ingenjörer på aktiemarknaden : en studie med fokus på riskpreferenser." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-417512.

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År 2007 – 2008 var Finanskrisen i full kraft vilket forcerade många individer till att träda ut från aktiemarknaden. Ett hårdare finansiellt klimat och en mer komplex produktmarknad har resulterat i att alla individer inte kunnat parera marknadens hastiga förändringar och därmed invänta en framtida marknadsåterhämtning. Detta utfall kan således ha varit förknippat med stora förluster av finansiella tillgångar. Tidigare forskning indikerar att det existerar ett behov av finansiell förmåga vid dessa typer av krissituationer. Är investerares finansiella förmåga en lösning här? Och isåfall, vilka
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6

Rosendal, Jens. "Millennials köpbeteende och risktagande på aktiemarknaden : En mer våghalsig generation med annat tänk?" Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85171.

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Millennials har ett starkt avvikande köpbeteende på börsen jämfört med äldre generationer. De har högre riskbenägenhet och är benägna att ta betydligt större risker vid köp av aktier och fonder. Oväntade kursrörelser och en mer oberäknelig börs blir konsekvenser av Millennials oberäkneliga och nyckfulla beteende. Syftet med denna studie var att undersöka Millennials köpbeteende när det kommer till aktier och fonder med fokus på deras risktagande. Studien hade en kvalitativ och deduktiv ansats och ett deskriptivt forskningssyfte. Data samlades in genom fallstudier och semistrukturerade intervju
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7

Taylor, Philip Davis. "Investor preferences in the securities options market." Diss., Virginia Polytechnic Institute and State University, 1989. http://hdl.handle.net/10919/54794.

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Systematic mispricing by the state-of-the-art option pricing models is a paradox in financial economics as both the magnitude and direction of the mispricing is debated. The models have been found to overprice out-of-the-money and deep-in-the-money call options while underpricing in-the-money and deep-out-of-the-money calls. In addition, research has shown these biases have different signs in different time periods. We propose that when investors maximize expected utility for Friedman-Savage-Markowitz utility functions, the option mispricing observed in the market will result. The theories an
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Badra, Yassine. "Equilibres de Nash en Prix avec Stocks d’Invendus, Monopole et Bien-être." Thesis, Paris 2, 2018. http://www.theses.fr/2018PA020066.

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Après une introduction générale et une revue de littérature (chapitre 1), l’apport de cette thèse est de déterminer le rôle de la demande dans l’émergence d’un stock de marchandises invendues. Les préférences des consommateurs sont modifiées puisqu’elles prennent en compte non seulement les quantités consommées mais également celles étalées. Le cadre d’analyse de cette thèse est celui d’un jeu stratégique à deux joueurs en univers certain, avec prix flexibles et information parfaite. Deux types de consommateurs sont considérés : certains apprécient l’étalage et d’autres non. Un monopole modifi
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9

Diels, Jana Luisa. "Five studies on the antecedents of preferences and consumer choice." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2014. http://dx.doi.org/10.18452/16874.

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Die Dissertation thematisiert die kontextbezogene Präferenzbildung von Konsumenten. Aufsatz 1 untersucht das Substitutionsverhalten von Konsumenten in Out-of-Stock Situationen unter Berücksichtigung des Einflusses von Promotions. Die Ergebnisse zweier Online-Studien zeigen, dass sowohl Phantome als auch Promotions die Dominanzstruktur eines Choicesets verändern und somit zu systematischen Verschiebungen der relativen Präferenzen führen. Aufsatz 2 diskutiert, ob Kontexteffekte in einem hypothetischen Entscheidungsumfeld mit rein imaginären Kaufentscheidungen im Vergleich zu verbindlichen Entsch
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Wiebach, Nicole. "Four essays on the context-dependence of consumer preferences in situations of reduced choice." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2012. http://dx.doi.org/10.18452/16594.

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Die vorliegende Dissertation untersucht die Kontextabhängigkeit von Konsumentenpräferenzen in Folge eines Marktaustritts in 4 Aufsätzen. Aufsatz 1 diskutiert Auswirkungen einer Auslistung auf Kundenreaktionen. Zwei empirische Studien belegen die Existenz eines negativen Ähnlichkeits-, Attraktions- und Kompromisseffektes und zeigen wesentliche Determinanten einer markentreuen Reaktion auf. Aufsatz 2 bestätigt die Hypothesen über negative Kontexteffekte für Markeneliminierungen in verschiedenen experimentellen Situationen und Produktkategorien. Das sich ergebende Substitutionsverhalten resultier
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Nilsson, Sara, and Jennifer Ramare. "What does it cost to invest with preferences? : What does investors lose/gain on investing in sin-stocks versus SRI investing?" Thesis, Högskolan Väst, Avd för juridik, ekonomi, statistik och politik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-17337.

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This paper analyses the difference in risk-adjusted returns between Sin-stocks and SRI-investing for the period 2001-2021. The analysis was conducted by creating two optimally risky portfolios according to the Modern Portfolio Theory, one comprised of only Sin-stocks and one with only high ESG scoring companies. The Sin-stocks contained stocks from four different sectors, alcohol, gambling, tobacco and weapons while the companies for the SRI-portfolio was chosen from the FTSE4Good index. The regression models were chosen to follow both the CAPM, and the Fama & French three factor model and
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Weir, Diarmid J. G. "Money and production : a pluralist analysis." Thesis, University of Stirling, 2008. http://hdl.handle.net/1893/1141.

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The purpose of this thesis is to argue that the core of a monetary economy is a network of triangular contracts between banks, firms, workers and capital goods suppliers. Not only does this network give rise to the creation and valuation of money but it is the organising feature of modern economies, giving rise to both episodes of stability and crises. In constructing this argument I consider both orthodox and heterodox points of view. We analyse equilibrium models of money, and find that while money can exist in sequence economies with frictions, models of this type give no justification for
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Schaber, Matthias [Verfasser]. "Small to meso-scale distribution of Baltic cod (Gadus morhua L.) as resolved by hydroacoustics : Habitat preferences, environmental limits, and resulting implications for stock development / Matthias Schaber." Kiel : Universitätsbibliothek Kiel, 2011. http://d-nb.info/1020244895/34.

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Fausch, Jürg. "Essays on Financial Markets and the Macroeconomy." Doctoral thesis, Stockholms universitet, Nationalekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-140151.

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Asset pricing implications of a DSGE model with recursive preferences and nominal rigidities. I study jointly macroeconomic dynamics and asset prices implied by a production economy featuring nominal price rigidities and Epstein-Zin (1989) preferences. Using a reasonable calibration, the macroeconomic DSGE model is consistent with a number of stylized facts observed in financial markets like the equity premium, a negative real term spread, a positive nominal term spread and the predictability of stock returns, without compromising the model's ability to fit key macroeconomic variables. The int
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Fahnehjelm, Charlotte, and Joakim Larsson. "Are Swedish venture capitalists stuck in the past? : An explorative study on Swedish venture capitalists' position in the funding landscape of new technology-based firms." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231288.

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Currently, there are indications that Europe is facing an innovation deficit. The main explanation to the lack of innovation is considered to be that new technology-based firms are facing difficulties in receiving funding and consequently do not establish on the market. As new technology-based firms have an important role in technology development and overall growth, a consequence thereof could be a long- lasting negative effect on technological change and economic growth. The venture capital industry is frequently put forward as the actor that can provide financing for these types of firms. T
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Xu, Jin doctor of finance. "Two essays on stock preference and performance of institutional investors." 2008. http://hdl.handle.net/2152/17918.

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Two essays on the stock preference and performance of institutional investors are included in the dissertation. In the first essay, I document that mutual fund managers and other institutional investors tend to hold stocks with higher betas. This effect holds even after precisely controlling for stocks’ risk characteristics such as size, book-to-market equity ratio and momentum. This is contrary to the widely accepted view that betas are no longer associated with expected returns. However, these results support my simple model where a fund manager’s payoff function depends on returns in excess
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Lee, Chiu-Wei, and 李秋微. "Research on Stock Investors Cognition and Preference of Financial Commodities." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8ta9xv.

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碩士<br>國立臺灣科技大學<br>管理研究所<br>107<br>With the transformation of the domestic economic environment, the status of the capital market increasing and the environment of low interest rates, people is getting to place importance on investments and think of them intensely. People who like to do financial planning are more efficient to accumulate the wealth than those who do not. Those who are not good at investments can only accumulate the wealth by the addition growth approach while those who are good at investments can accumulate the wealth by the multiple growth approach with the assistance of comp
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Shen, Yu-Jan, and 沈育展. "The Preference of Foreign Capital about Stock Character in Taiwan." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/80061974700815583641.

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碩士<br>淡江大學<br>財務金融學系<br>90<br>ABSTRACT When a rational investor to face the global financial market, he should theoretically diversified the portfolio to lower risk and higher returns. But we found that foreign capitals invest Taiwan stock market, they don’t diversify their portfolio but prefer stock with certain stock characters and it is so called “home bias puzzle”. In this thesis, we based on the home-bias situation and want to find out what stock characters is preferred by foreign capitals in Taiwan stock market. The empirical results : 1.When f
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Fan, Young-Joe, and 范揚洲. "Preference for Stock Characteristics and Herding Behavior for Mutual Funds." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/60274928340835476687.

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LIN, CHIA-HUI, and 林佳卉. "Impact of investor sentiment on gambling preference of Taiwan stock market." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3r8tv6.

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碩士<br>國立高雄大學<br>金融管理學系碩士班<br>105<br>This study is conducted to examine the impact of investors’ sentiment on the preference of gambling by analyzing the listed stock in Taiwan stock market during January 2002 to August 2016. According to Kumar’s (2009) method, stock is divided into three types, which are lottery stocks, non-lottery stocks, and other stocks. This study compare individual investors’ and institutional investors’ preference of gambling on different types of stocks. Because investors’ optimistic emotion would increase the demand for lottery stocks, the investors’ sentiment is added
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Lin, Yi Chun, and 林怡君. "Stock Holding Preference of Foreign Investors and the Relationship between Stock Holding Proportions and Momentum Investment Stregies-Evidence from Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/68791335372192744628.

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碩士<br>國立彰化師範大學<br>企業管理學系<br>93<br>This study investigates the holding preference of foreign institutional investor in Taiwan for the years during 1994-2004. The result shows that foreign investors prefer to invest in firms with high transparency, large market value and high price/earning ratio. After Taiwan stock market was internationalized and acceded into MSCI index, it is found that foreign investors especially prefer large electronic companies. This study also constructs momentum investment strategies based on foreign investors’ holdings proportions. The holding proportions are separat
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Jhang, Fei-Shu, and 張翡舒. "The Preference of Foreign Capital about Stock Character in Taiwan—sample of Two Trillionand Twin Star Industries." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/16750589455405815554.

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碩士<br>國立高雄第一科技大學<br>金融營運所<br>94<br>ABSTRACT As a part of Challenge 2008, the Ministry of Economic Affairs is promoting a "Two Trillion and Twin Star" program, a four-year project to drive the production value of Taiwan''s semiconductor and flat-panel display (TFT-LCD in particular) industries to NT$1 trillion (US$29.6 billion) each, and build the digital content and biotechnology sectors into star industries, all by 2006. It can show that the industry of Two Trillion and Twin Star will play an important role in Economy of Taiwan. As a result, we want to find out what stock characteristic is pr
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Yang, Su-Chiao, and 楊素嬌. "A Study on the Investor Preference to the Ways of Stock Trading and Its Implications on Market Segmentation." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/06340317031475727120.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>90<br>This research aimed at investigated investor preference for the eight way of stock trading and the distribution of their concern on the benefits factors of the stock trading. From the aspects of individual characteristics, life style, benefit segmentation and data source, this research made an analysis and investigation on the basic variables in the best market segmentation of stock trading. With the 500 questionnaires dispatched and the 391 valid questionnaires returned, the obtained data was analyzed with the SPSS statistic software. The data indicated
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HUANG, Jun-Rong, and 黃俊榮. "A Study of the Relationship between Television Chanel Preference and Investment Behavior of Individual Investors in Taiwan Stock Market." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/b3agwt.

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碩士<br>國立屏東科技大學<br>企業管理系所<br>106<br>The participation ratio of individual investors in Taiwan's stock market is close to 60%. Usually, the decision making behavior of retail investors is not contribute to the hypothesis of the efficiency market or rational behavior in traditional finance, but rather investor preference or outside interference do. In this thesis, I discuss mainly on the relationship between TV channel preference, personality, investment behavior, and the disposition effect of stock investors. Paper and network questionnaires are sampled, total number of valid samples was 609. Th
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Tzeng, Wen-Kai, and 曾文楷. "A Study of the Relationship between Television Programs Preference and Investment Behavior of Individual Investors in Taiwan Stock Market." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/gps5m8.

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碩士<br>國立屏東科技大學<br>企業管理系所<br>106<br>Focusing on the behaviors of the investors which might be effected by the Television Programs. According to the studies,“Behaving Economic,” proved that there is limitation of humanity’s rationality. There might be different reactions took by people when they face the same chance under different circumstances. On the other hand,“Investing Psychology,”based on“Behaving Economic”discovered that what in people’s minds do make difference about the market. In this thesis, we study the relationship between television programs preference investment behavior of indiv
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Maning, Chang, and 張麥寧. "The Study of Investment Preference of Foreign Institutional Investors in Taiwan Stock Market Before and After the Financial Tsunami." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/67475253406206724008.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>98<br>Before and after the financial tsunami, with regard to market risk, size, net market value ratio, the study each explores the relevance between preference for foreign investment on the top five industries in Taiwan’s stock market in turn and separately. The analysis of the foreign investment on the top five industries reveals the magnitude of the investment on both plastics and steel industries depend on the market risk. The higher market risk the industry has, the more preference the foreign institutional investors have, especially the steel industry is first
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Sui, Chia-Ju, and 隋嘉如. "The Preference and Perception of Uniform Colors on Corporate Image-The Female Uniform of Finance and Stock Companies as an Example." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/70608960636686634950.

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碩士<br>輔仁大學<br>織品服裝學系<br>93<br>To enterprises that are essentially service-oriented, uniforms worn on the front-line staff as in integrated part of an overall corporate planning and design are as important as front-line staff’s service attitude towards consumers and customers. Uniforms of front-line staff are the shop front of an enterprise, a symbol of corporate image, and an indispensable channel for any corporation to convey professional expertise, quality, and cultural background. In addition, the colors used in uniform design also shape direct impressions on the viewer through visual commu
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Jiang, Lin-Yu, and 蔣玲鈺. "An Empirical Study of Stock Holding Preference of Three Primary Professional Investment Institutions and the Monday Effect of Net Buy-and-Sell." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/68069284975142874482.

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碩士<br>淡江大學<br>管理科學研究所碩士班<br>95<br>Three primary professional institutional investors in Taiwan are categorized as Foreign Investor, Investment Trust and Security Dealer, according to their sources of funds. Their investment decisions are important for the public in the Taiwan stock market. In addition, net buy-and-sell information of institutional investors is also a major focus for the public. However, there are very few academic studies document observations regarding the issue of the Monday effect. The main purpose in this study is to investigate the stock holding preferences of the three p
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Huang, Po-Chen, and 黃伯承. "Relationship Between Firm Value and Investment Preference of Foreign Investment Investor and Investment Trust Investor in Taiwan Stock Market ---- Empirical Study with Home Bias Concept." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/91015629733032472440.

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碩士<br>國立中興大學<br>財務金融系所<br>96<br>This paper is mainly discussing about two major institutional investors’ stock preference --- foreign investment investor and investment trust investor. This paper is trying to use market portfolio concept, we define each stock’s market portfolio weight as the optimal portfolio weight. We calculate each stock’s real portfolio holding weight in total foreign investment investor’s and investment trust investor’s stock holding portfolio, and use the real portfolio holding weight to minus the optimal portfolio weight. Our study define the difference of these two kin
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CHEN, CHUN-MING, and 陳俊明. "Preferences for Stock by Mutual Fund Portfolio Holdings." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/03788004337628124203.

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Yang, Kai-Wen, and 楊凱文. "How institutional investors preference in small-cap stocks?" Thesis, 2013. http://ndltd.ncl.edu.tw/handle/22652669014331651021.

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碩士<br>國立高雄第一科技大學<br>財務管理研究所<br>101<br>According to the research methods of Blume and Keim (2008) divided into the stock market capitalization quintiles, explore the preferences of different cap stocks held by institutional investors, particularly in the small-cap stocks as the main discussion. The research is divided into the following three parts. The first part is held by mutual funds the stock preferences found that institutional investors prefer small-cap stocks than large-cap stocks. The second part is the Fund''s holdings preferences change over time, the study showed no significant chan
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Ye, Q., Yuliang Wu, and J. Liu. "Institutional preferences, demand shocks and the distress anomaly." 2018. http://hdl.handle.net/10454/15822.

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Yes<br>Our paper examines the distress anomaly on the Chinese stock markets. We show that the anomaly disappears after controlling for institutional ownership. We propose two hypotheses. The growing scale of institutional investors and changes in institutional preferences can generate greater demand shocks for stocks with low distress risk than those with high distress risk, causing the former to outperform the latter. Consistent with our hypotheses, the growth of institutions explains the anomaly when the institutional market share increases rapidly. We also show that institutional preference
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Nunes, João Paulo Pais Vaz. "Analysis of European Institutional Preferences for Stok Characteristics." Dissertação, 2013. https://repositorio-aberto.up.pt/handle/10216/70063.

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Nunes, João Paulo Pais Vaz. "Analysis of European Institutional Preferences for Stok Characteristics." Master's thesis, 2013. https://repositorio-aberto.up.pt/handle/10216/70063.

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LIN, SHIH-HAN, and 林士涵. "A study on the legislator stock market participation and investment portfolio preferences." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/18307151767207945200.

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碩士<br>國立雲林科技大學<br>資訊管理系<br>102<br>This study explored the reasons of legislators to participate in the stock market and their investment portfolio. Members of the Legislative Yuan played an important role in Taiwan. Their decision often determines the economic development of Taiwan. The legislator's portfolio must have some correlation with economic development of Taiwan industry. Therefore the analysis of legislator financial decision would be an important issue. All of sample of this study is practically with the hand-collected from 2010 to 2013 information on the property declaration of leg
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Huang, Yu-Wen, and 黃郁雯. "Lucky Number Premium: Numerological Superstition and Investment Preferences on the Taiwan Stock Market." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/3rqhez.

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碩士<br>國立東華大學<br>財務金融學系<br>104<br>This study shows that the firms with lucky listing codes on the Taiwan Stock market are traded at a premium compared to the firms with unlucky listing codes. The lucky number premium exists without interruption until the 44th month after IPO, and can still be found in the long run—at least nine years after IPO. We believe that this long-lasting premium for firms with lucky listing codes just represents investors’ significant preference for lucky numbers. This phenomenon can be viewed as evidence that cultural numerological superstition induces irrational invest
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Souphavongtay, Olayvanh. "The Stock Preferences of Portuguese Mutual Fund Managers during Bull and Bear Market Periods." Dissertação, 2014. https://hdl.handle.net/10216/75134.

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Souphavongtay, Olayvanh. "The Stock Preferences of Portuguese Mutual Fund Managers during Bull and Bear Market Periods." Master's thesis, 2014. https://hdl.handle.net/10216/75134.

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Leal, Cristiana Maria da Silva Cerqueira. "Individual investors' repurchasing behavior : preferences for stocks currently and previously owned." Doctoral thesis, 2013. http://hdl.handle.net/1822/23564.

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Tese de doutoramento em Ciências Empresariais<br>The main purpose of this thesis is to study how individual investors behave concerning the repurchasing of stocks previously owned as well as the additional purchasing of stocks currently owned. We find, for a sample of 5,128 investors, that repurchases of stocks previously owned represent 29% of all purchases, while additional purchases of stocks currently owned represent 37%. In an exploratory study, we find that the purchase of more units of the stocks currently owned appears to be an established pattern in investors’ minds while the re
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Lou, Nan-Hsuan, and 樓楠萱. "The study of gambling preference, trading behavior and return comovement among lottery-like stocks." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3b3a3k.

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碩士<br>銘傳大學<br>財務金融學系碩士班<br>106<br>An emerging literature in finance examines the potential link between gambling behavior and financial market outcomes. Recent studies predict that investors would be willing to accept a negative return premium for stocks with positively-skewed returns. Gambling-motivated investors prefer the lottery-like stocks with low nominal share price, high idiosyncratic skewness and high idiosyncratic volatility. Lottery-like stocks are overpriced in the short-run and earn a negative average risk-adjusted return in the long-run. This study investigates whether there exis
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Chih-Hao, Kuo, and 郭志豪. "Monday effect, Holding preference and Institutional holding on tourism stocks: The Taiwan market evidence." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/37279529413003448364.

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Abstract:
碩士<br>南台科技大學<br>財務金融系<br>97<br>This paper is based on Agent Cost Theory and Efficient Market Theory to investigate the Monday effect where average Monday return is significantly negative and explore foreign and institutional holding preference for tourism firms as a recommendation when they have to raise additional fund. The total number of usable observation contains 19 TSE and 14 OTC tourism firms and the data frequency is weekly pattern. The empirical results report that the “tradition” Monday effect does not activate on the tourism stocks of Taiwan Security Exchanges and the Over Counter M
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Yu, Ya-Wen, and 游雅雯. "The Impact of Retail Out-of-stock Options on Preferences: The Role of Consumers’ Need for Uniqueness versus Conformity." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/yrsape.

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碩士<br>東吳大學<br>國際經營與貿易學系<br>101<br>This study tested the hypothesis that customers’ need for uniqueness or conformity moderates the effect on their initial preference for a particular product of their discovery in the store of a previously unconsidered comparable alternative, which happens to be presently out of stock. In the study 1, participants who were been primed as independent exhibited a stronger preference for the option originally under consideration if the alternative was out of stock out due to heavy demand rather than short supply. By comparison, participants whose self-concept w
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