Relevant bibliographies by topics / Price Discount and Bonus Packs

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Price Discount and Bonus Packs'

Author: Grafiati
Published: 4 June 2021
Last updated: 19 February 2022

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Journal articles on the topic "Price Discount and Bonus Packs"

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Chen, Yen-Ting, Li-Chi Lan, and Wen-Chang Fang. "What do customers want? The impact of pricing tactic persuasion knowledge and frequency of exposure." British Food Journal 123, no. 7 (March 4, 2021): 2321–34. http://dx.doi.org/10.1108/bfj-04-2020-0343.

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PurposePrevious research has shown that consumers prefer a bonus pack to a price discount for virtue foods, whereas they prefer a price discount to a bonus pack for vice foods. Acting as a guilt-mitigating mechanism, a price discount justifies consumers' purchasing behavior, allowing them to save money and consume less vice foods. However, for virtue foods, neither the anticipated post-consumption guilt nor the resulting need for justification lead consumers to prefer a bonus pack to a price discount. This study investigates whether product promotions remain effective with other moderating variables.Design/methodology/approachThe authors use pricing tactic persuasion knowledge (PTPK), which refers to the consumer persuasion knowledge of marketers' pricing tactics, as a lens to understand whether the power of these promotions could be enhanced or mitigated. The authors inferred that increasing the frequency of exposure to these foods could positively influence consumers' purchasing choices. They conducted three studies to examine these effects. In Study 1, using pearl milk tea (vice food) and sugar-free tea (virtue food), the authors contended that consumers would prefer a price discount when purchasing pearl milk tea, but a bonus pack when purchasing sugar-free tea. In Studies 2 and 3, the authors varied the participants' frequency of exposure to photographs of people in everyday situations with vice (virtue) foods.FindingsIn Study 1, PTPK was shown to be more predictive of consumer choices regarding price discounts and bonus packs. In Studies 2 and 3, the authors contended that increased exposure to vice (virtue) foods increases the selection of vice (virtue) foods by participants who were unaware of having been exposed to vice (virtue) foods.Originality/valueThis research has not only made quite managerial and policy implications for marketing but also brought the theoretical contributions for marketing researches. This research demonstrates that either for vice foods or virtue foods, a price discount is preferred to a bonus pack.
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Xu, Yin, and Jin-Song Huang. "Effects of Price Discounts and Bonus Packs on Online Impulse Buying." Social Behavior and Personality: an international journal 42, no. 8 (September 24, 2014): 1293–302. http://dx.doi.org/10.2224/sbp.2014.42.8.1293.

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We investigated and compared the effects of 2 forms of sales promotion, namely, price discounts and bonus packs, on online impulse buying. Participants were 280 undergraduate business students at a Chinese university, who responded to a promotion on a mock website. Previous researchers have shown that bonus packs have a greater impact on offline impulse buying than do price discounts. However, our findings were different in the online impulse buying context, in which price discounts resulted in greater impulse buying intention than did bonus packs when the product was hedonic, and bonus packs were a more effective sales promotion than price discounts when the product was utilitarian. In addition, price discounts resulted in greater impulse buying intention than did bonus packs when the product was inexpensive, whereas bonus packs were a more effective sales promotion than were price discounts when the product was expensive.
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Pangestuti, Eka, and Kabul Trifiyanto. "Pengaruh Point of Purchase Display Price Discount dan Bonus Pack Terhadap Impulse Buying." Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 3, no. 1 (April 26, 2021): 124–37. http://dx.doi.org/10.32639/jimmba.v3i1.770.

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Penelitian ini bertujuan untuk mengetahui pengaruh point of purchase display, price discount dan bonus pack terhadap impulse buying pada konsumen Indomaret di Kecamatan Kebumen, dengan menggunakan Skala Likert. Penelitian ini mengambil sampel 100 responden pada konsumen Indomaret. Hipotesis diuji menggunakan program SPSS 25.0 for windows. Hasil penelitian ini menunjukan bahwa point of purchase display berpengaruh terhadap impulse buying. Price discount berpengaruh terhadap impulse buying. Bonus pack berpengaruh terhadap impulse buying. Dan secara bersama-sama point of purchase display, price discount dan bonus pack berpengaruh terhadap impulse buying.
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Kristiawan, Allen, Ika Gunawan, and Vinsensius Vinsensius. "Pengaruh Potongan Harga, Bonus Kemasan, Tampilan dalam Toko terhadap Keputusan Pembelian Impulsif." Jurnal Manajemen dan Bisnis Indonesia 6, no. 1 (October 1, 2018): 30–44. http://dx.doi.org/10.31843/jmbi.v6i1.181.

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The competition among retail owners cannot be avoided, with various promotions offered, retailers are competing to win the hearts of consumers. The more new companies appear, the more offered products on the market. Of course this situation makes it easier for producers to market their products and for retailers themselves they will always compete to do more creative things in an effort to attract potential consumers. Price discounts and bonus packs are the most widely used sales promotions, both online and offline sales (Chen, Marmorstein, Tsiro, & Rao, 2012; Dawson & Kim 2009). In-store Display (display in store) is the layout of goods by taking into account the elements of grouping of types and uses of goods, neatness and beauty so that it seems attractive and directs consumers to see, encourage, and decide to buy (Ngadiman 2008: 329). The population of this research is consumers of hypermarkets and supermarkets in the city of Bandung. The sample in this study are consumers who shop at Carrefour hypermarkets and Yogya supermarkets. The statistical method used in this study is multiple regression. Based on the results of the statistics carried out, the results obtained for Carrefour hypermarkets for bonus packaging have no effect and in Yogya supermarkets the price discount has no effect on impulsive purchases. Keywords: Discounted prices, Bonus packaging, In-store display, Impulsive purchases.
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Lestari, Sri Isfantin Puji. "Pengaruh Price Discount dan Bonus Pack terhadap Impulse Buying melalui Nilai Hedonik di Carrefour Surakarta." Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship 7, no. 2 (June 30, 2018): 129. http://dx.doi.org/10.30588/jmp.v7i2.362.

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<span class="fontstyle0">The purpose of this study is to analyze the Price Discount and Bonus Pack to the Hedonic Shopping Value as well as its impact on Impulse Buying of Carrefour customers in Surakarta. The results of this study show that the price discount and bonus pack have influence on hedonic shopping value and impulse buying. This study also shows that the hedonic shopping value is an intervening variables that can mediate the effect of price discount and bonus pack variables on impulse buying.</span> <br /><br />
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Carlson, Jay P. "Consumer evaluations of bonus packs offered with price discounts." Journal of Consumer Marketing 35, no. 1 (January 8, 2018): 22–31. http://dx.doi.org/10.1108/jcm-09-2015-1555.

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Wahyuni, Desi, and Tri Kurniawati. "PENGARUH PRICE DISCOUNT, BONUS PACK, DAN VARIETY SEEKING TERHADAP BRAND SWITCHING SUSU ANLENE KE MEREK LAIN DI FOODMART BASKO GRAND MALL PADANG." Jurnal Ecogen 1, no. 2 (December 28, 2018): 416. http://dx.doi.org/10.24036/jmpe.v1i2.4763.

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The research aims to understand of the influence of price discount, bonus pack and variety seeking toward Brand Switching Anlene Milk to the other product in Foodmart Basko Grand Mall Padang. The purpose of this research are: 1) the effect of price discount toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang, 2) the effect of bonus pack toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang, 3) the effect of variety seeking toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang. The type of research used in this study is a causal quantitative research. The population in consumer of Basko Grand Mall Padang. The sampling technique is purposive sampling method with the total samples of 100 people. The type of data used is primary and secondary data. The data analysis technique used is multiple regression by using t test and F test. The result of the research show that there are a positive and insignificant influence between price discount (X1) variable on brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang, bonus pack (X2) significantly influence the brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang, and variety seeking (X3) significantly influence the brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang.Keywords: price discount, bonus pack, variety seeking, and brand switching
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Kim, Yongbum, and Jayoung Choi. "Influence of Price Discount and Bonus Pack on Repurchase Intention." Korea Association of Business Education 32, no. 3 (June 30, 2017): 335–53. http://dx.doi.org/10.23839/kabe.2017.32.3.335.

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Shakti, Diska Nabella, and Sri Zuliarni. "PENGARUH PRICE DISCOUNT FRAMING TERHADAP PURCHASE INTENTION PADA RAMAYANA DEPARTMENT STORE, JODOH, BATAM." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 3, no. 1 (May 10, 2019): 132–47. http://dx.doi.org/10.30871/jaba.v3i1.1292.

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Penelitian ini menguji tentang pengaruh price discount framing terhadap purchase intention di Ramayana Department Store, Jodoh, Batam. Responden penelitian ini adalah pengunjung Ramayana Department Store dengan kiteria pernah melakukan kunjungan minimal 2 kali, yaitu sebanyak 107 orang. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan regresi linear berganda, uji asumsi klasik, uji t dan uji F dengan taraf signifikansi sebesar 0,05 dan koefisien determinasi. Hasil dari penelitian ini adalah keempat variabel independen yaitu percentage discount, absolute saving, bonus pack dan special price secara parsial dan simultan berpengaruh positif signifikan terhadap purchase intention.
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유연재. "The difference of perception and subjective value between price discount promotion and bonus pack promotion." Korean Journal of Consumer and Advertising Psychology 14, no. 2 (May 2013): 295–320. http://dx.doi.org/10.21074/kjlcap.2013.14.2.295.

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Dissertations / Theses on the topic "Price Discount and Bonus Packs"

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Choi, Woo Jin. "Essays on Consumers' Goal Orientation and Price Sensitivity." Thesis, 2012. http://hdl.handle.net/1969.1/ETD-TAMU-2012-05-10989.

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The objective of my dissertation work was to provide a better understanding of consumer choices related to these two important tradeoffs that consumers are often confronted with in the marketplace. Drawing upon regulatory focus theory, I investigated how consumers choose between price and quality or price and quantity, in each of two essays, thereby shedding light on the role of consumer goals in purchase decisions. In the first essay, I propose that quality is predominantly a promotion feature whereas price is predominantly a prevention feature. Therefore, promotion oriented consumers should be more attentive to differences in product quality whereas prevention oriented consumers should be more attentive to differences in product price. Three studies demonstrate that quality (price) is more strongly associated with a promotion (prevention) orientation, that promotion (prevention) oriented consumers prefer products with higher quality (cheaper prices), and that these preferences are mitigated when consumers do not need to prioritize between price and quality and are mediated by relative attention to quality versus price. In the second essay, I investigate the manner in which consumers' goal orientations affect their preferences for monetary versus nonmonetary promotional offers, such as bonus packs and price discounts. I propose that consumers with a promotion (vs. prevention) orientation are more likely to prefer a bonus pack offer over an economically equivalent price discount offer. Two pretests and one study provide empirical support for this key prediction. I also identify theoretically defensible and managerially actionable boundary conditions for this effect that are related to price levels and product types.
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Wang, Xin-En, and 王新恩. "Art of Promotion—The Effect of Inaction Inertia on Price Discounts versus Bonus Packs." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4qsvr6.

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碩士
國立臺灣科技大學
企業管理系
105
Inaction inertia means when people miss the first opportunity, their likelihood of action to the subsequent opportunity, which is not as good as the first one may decrease. To extend the prior research of inaction inertia primarily focused on price discounts, the current research considers the framing of bonus packs as a promotion alternative, examining the effect of inaction inertia between price discounts and bonus packs. We confirmed that consumers are more likely to act when the former opportunity is a price discounts promotion as compared with a bonus packs promotion (study1). It is due to the fact when products are promoted by bonus packs, people are susceptible to the gain; whereas products are promoted by price discounts, people are susceptible to the loss. We further demonstrate that the cognitive focus is found to be the mechanism underlining the effect of promotion framings on likelihood of action (study 2). Despite using different promotion tools, we also replicate the past finding that the likelihood of action upon a less deal is subject to the difference between deal attractiveness (study 3). Finally, we add in product types as a moderator of promotion framing to inaction inertia. The result shows that under the bonus packs promotion of virtue product, the effect of inaction inertia holds constant; however, the preference of promotions reversed under the bonus packs promotion of vice product (study 4).
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Chang, Yu-Hsuan, and 張育瑄. "Bonus Pack or Price Discount? Influences of Product Type and Regulatory Focus on Preference of Promotion Type." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/aj7z82.

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碩士
國立中山大學
企業管理學系研究所
102
In practice, it is common for many companies to adopt price discount and bonus pack. A proper promotion type can increase consumer purchase and leads product sales. Research on price discount and bonus pack focuses on using theories to explain why consumers prefer bonus pack to price discount. Besides, some scholars examined how product type and psychological variables moderated consumer preference in promotion type. Our research considered product type and regulatory focus as the psychological variable simultaneously, and investigated the interactive influences of these two variables on promotion type preference. The present study used experimental design contained three independent variables, product type (search goods vs. experience goods), regulatory focus (prevention focus vs. promotion focus) and promotion type (price discount vs. bonus pack). The first study was a 2x2x2 mixed design. Regulatory focus was primed while product type and promotion type served as within-subjects variables. The second study was a between-subjects design in which product type was manipulated and regulatory focus was measured. The results indicate that product type can influence promotion type preference. Consumers prefer bonus pack for search goods, but prefer price discount for experience goods. Individuals with prevention focus prefer bonus pack for a search good, but prefer price discount for an experience good. Opposite results are found with individuals with promotion focus.
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Ying-ChenHsu and 許穎甄. "The Effect of Price Discount and Bonus Pack Promotions and Personal Involvement on Consumers’ Perceived Value and Purchase Intentions- Taking Snacks for Example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/vv328r.

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碩士
國立成功大學
企業管理學系碩博士班
101
Marketing promotions featuring price discount or bonus pack are very common in the marketplace. There is little research on snacks promotion. This study examines consumers’ promotion preference for price discount and bonus pack and explores consumers’ perceived value and purchase intentions to the preferred promotion. This study demonstrates that consumers prefer price discounts to bonus packs for snacks and consumers’ perceived value have influence on purchase intentions. Moreover, consumers have different perceived value and purchase intentions with different personal involvement and consumers’ personal involvements have influence on perceived value. These findings offer managerial implications for snack foods marketers.
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Book chapters on the topic "Price Discount and Bonus Packs"

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Peter J., Neumann, Cohen Joshua T., and Ollendorf Daniel A. "Measuring the Value of Prescription Drugs." In The Right Price, 62–92. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197512883.003.0004.

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This chapter recounts the evolution of methods to put a value on health benefits, a step crucial to appropriately pricing drugs. Early efforts valued life based on a worker’s productive output. “Willingness-to-pay” methods use surveys and examine real-world purchasing decisions to value life beyond productivity considerations. Cost-effectiveness analysis sidesteps explicitly pricing life by instead measuring an intervention’s cost per unit of health gained. A common currency for benefits called the quality-adjusted life year (QALY) facilitates cost-effectiveness ratio comparisons across diseases. Although controversial, the QALY packs information about longevity and quality of life, making it popular. Next, this chapter explains that economists down-weight (“discount”) future costs and benefits as less important than near term impacts. Finally, it explores the question of perspective—that is, whether an analysis should, for example, reflect only costs and benefits pertinent to health system payers or whether it should take a broader, “societal” perspective.
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Conference papers on the topic "Price Discount and Bonus Packs"

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Putri, Della Asmaria, Emil Salim, Vicky Brama Kumbara, and Elfiswandi Elfiswandi. "The Effects of Price Discount, Bonus Pack, and In-Store Display on Impulse Buying at Supermarkets." In 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200626.015.

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Journal articles
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