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Journal articles on the topic 'Price Discount and Bonus Packs'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2022

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1

Chen, Yen-Ting, Li-Chi Lan, and Wen-Chang Fang. "What do customers want? The impact of pricing tactic persuasion knowledge and frequency of exposure." British Food Journal 123, no. 7 (March 4, 2021): 2321–34. http://dx.doi.org/10.1108/bfj-04-2020-0343.

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PurposePrevious research has shown that consumers prefer a bonus pack to a price discount for virtue foods, whereas they prefer a price discount to a bonus pack for vice foods. Acting as a guilt-mitigating mechanism, a price discount justifies consumers' purchasing behavior, allowing them to save money and consume less vice foods. However, for virtue foods, neither the anticipated post-consumption guilt nor the resulting need for justification lead consumers to prefer a bonus pack to a price discount. This study investigates whether product promotions remain effective with other moderating variables.Design/methodology/approachThe authors use pricing tactic persuasion knowledge (PTPK), which refers to the consumer persuasion knowledge of marketers' pricing tactics, as a lens to understand whether the power of these promotions could be enhanced or mitigated. The authors inferred that increasing the frequency of exposure to these foods could positively influence consumers' purchasing choices. They conducted three studies to examine these effects. In Study 1, using pearl milk tea (vice food) and sugar-free tea (virtue food), the authors contended that consumers would prefer a price discount when purchasing pearl milk tea, but a bonus pack when purchasing sugar-free tea. In Studies 2 and 3, the authors varied the participants' frequency of exposure to photographs of people in everyday situations with vice (virtue) foods.FindingsIn Study 1, PTPK was shown to be more predictive of consumer choices regarding price discounts and bonus packs. In Studies 2 and 3, the authors contended that increased exposure to vice (virtue) foods increases the selection of vice (virtue) foods by participants who were unaware of having been exposed to vice (virtue) foods.Originality/valueThis research has not only made quite managerial and policy implications for marketing but also brought the theoretical contributions for marketing researches. This research demonstrates that either for vice foods or virtue foods, a price discount is preferred to a bonus pack.

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2

Xu, Yin, and Jin-Song Huang. "Effects of Price Discounts and Bonus Packs on Online Impulse Buying." Social Behavior and Personality: an international journal 42, no. 8 (September 24, 2014): 1293–302. http://dx.doi.org/10.2224/sbp.2014.42.8.1293.

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We investigated and compared the effects of 2 forms of sales promotion, namely, price discounts and bonus packs, on online impulse buying. Participants were 280 undergraduate business students at a Chinese university, who responded to a promotion on a mock website. Previous researchers have shown that bonus packs have a greater impact on offline impulse buying than do price discounts. However, our findings were different in the online impulse buying context, in which price discounts resulted in greater impulse buying intention than did bonus packs when the product was hedonic, and bonus packs were a more effective sales promotion than price discounts when the product was utilitarian. In addition, price discounts resulted in greater impulse buying intention than did bonus packs when the product was inexpensive, whereas bonus packs were a more effective sales promotion than were price discounts when the product was expensive.

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3

Pangestuti, Eka, and Kabul Trifiyanto. "Pengaruh Point of Purchase Display Price Discount dan Bonus Pack Terhadap Impulse Buying." Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 3, no. 1 (April 26, 2021): 124–37. http://dx.doi.org/10.32639/jimmba.v3i1.770.

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Penelitian ini bertujuan untuk mengetahui pengaruh point of purchase display, price discount dan bonus pack terhadap impulse buying pada konsumen Indomaret di Kecamatan Kebumen, dengan menggunakan Skala Likert. Penelitian ini mengambil sampel 100 responden pada konsumen Indomaret. Hipotesis diuji menggunakan program SPSS 25.0 for windows. Hasil penelitian ini menunjukan bahwa point of purchase display berpengaruh terhadap impulse buying. Price discount berpengaruh terhadap impulse buying. Bonus pack berpengaruh terhadap impulse buying. Dan secara bersama-sama point of purchase display, price discount dan bonus pack berpengaruh terhadap impulse buying.

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4

Kristiawan, Allen, Ika Gunawan, and Vinsensius Vinsensius. "Pengaruh Potongan Harga, Bonus Kemasan, Tampilan dalam Toko terhadap Keputusan Pembelian Impulsif." Jurnal Manajemen dan Bisnis Indonesia 6, no. 1 (October 1, 2018): 30–44. http://dx.doi.org/10.31843/jmbi.v6i1.181.

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The competition among retail owners cannot be avoided, with various promotions offered, retailers are competing to win the hearts of consumers. The more new companies appear, the more offered products on the market. Of course this situation makes it easier for producers to market their products and for retailers themselves they will always compete to do more creative things in an effort to attract potential consumers. Price discounts and bonus packs are the most widely used sales promotions, both online and offline sales (Chen, Marmorstein, Tsiro, & Rao, 2012; Dawson & Kim 2009). In-store Display (display in store) is the layout of goods by taking into account the elements of grouping of types and uses of goods, neatness and beauty so that it seems attractive and directs consumers to see, encourage, and decide to buy (Ngadiman 2008: 329). The population of this research is consumers of hypermarkets and supermarkets in the city of Bandung. The sample in this study are consumers who shop at Carrefour hypermarkets and Yogya supermarkets. The statistical method used in this study is multiple regression. Based on the results of the statistics carried out, the results obtained for Carrefour hypermarkets for bonus packaging have no effect and in Yogya supermarkets the price discount has no effect on impulsive purchases. Keywords: Discounted prices, Bonus packaging, In-store display, Impulsive purchases.

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5

Lestari, Sri Isfantin Puji. "Pengaruh Price Discount dan Bonus Pack terhadap Impulse Buying melalui Nilai Hedonik di Carrefour Surakarta." Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship 7, no. 2 (June 30, 2018): 129. http://dx.doi.org/10.30588/jmp.v7i2.362.

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<span class="fontstyle0">The purpose of this study is to analyze the Price Discount and Bonus Pack to the Hedonic Shopping Value as well as its impact on Impulse Buying of Carrefour customers in Surakarta. The results of this study show that the price discount and bonus pack have influence on hedonic shopping value and impulse buying. This study also shows that the hedonic shopping value is an intervening variables that can mediate the effect of price discount and bonus pack variables on impulse buying.</span> <br /><br />

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6

Carlson, Jay P. "Consumer evaluations of bonus packs offered with price discounts." Journal of Consumer Marketing 35, no. 1 (January 8, 2018): 22–31. http://dx.doi.org/10.1108/jcm-09-2015-1555.

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7

Wahyuni, Desi, and Tri Kurniawati. "PENGARUH PRICE DISCOUNT, BONUS PACK, DAN VARIETY SEEKING TERHADAP BRAND SWITCHING SUSU ANLENE KE MEREK LAIN DI FOODMART BASKO GRAND MALL PADANG." Jurnal Ecogen 1, no. 2 (December 28, 2018): 416. http://dx.doi.org/10.24036/jmpe.v1i2.4763.

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The research aims to understand of the influence of price discount, bonus pack and variety seeking toward Brand Switching Anlene Milk to the other product in Foodmart Basko Grand Mall Padang. The purpose of this research are: 1) the effect of price discount toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang, 2) the effect of bonus pack toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang, 3) the effect of variety seeking toward brand switching milk anlene to the other product in Foodmart Basko Grand Mall Padang. The type of research used in this study is a causal quantitative research. The population in consumer of Basko Grand Mall Padang. The sampling technique is purposive sampling method with the total samples of 100 people. The type of data used is primary and secondary data. The data analysis technique used is multiple regression by using t test and F test. The result of the research show that there are a positive and insignificant influence between price discount (X1) variable on brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang, bonus pack (X2) significantly influence the brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang, and variety seeking (X3) significantly influence the brand switching behavior of milk anlene to the other product in Foodmart Basko Grand Mall Padang.Keywords: price discount, bonus pack, variety seeking, and brand switching

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8

Kim, Yongbum, and Jayoung Choi. "Influence of Price Discount and Bonus Pack on Repurchase Intention." Korea Association of Business Education 32, no. 3 (June 30, 2017): 335–53. http://dx.doi.org/10.23839/kabe.2017.32.3.335.

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9

Shakti, Diska Nabella, and Sri Zuliarni. "PENGARUH PRICE DISCOUNT FRAMING TERHADAP PURCHASE INTENTION PADA RAMAYANA DEPARTMENT STORE, JODOH, BATAM." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 3, no. 1 (May 10, 2019): 132–47. http://dx.doi.org/10.30871/jaba.v3i1.1292.

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Penelitian ini menguji tentang pengaruh price discount framing terhadap purchase intention di Ramayana Department Store, Jodoh, Batam. Responden penelitian ini adalah pengunjung Ramayana Department Store dengan kiteria pernah melakukan kunjungan minimal 2 kali, yaitu sebanyak 107 orang. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan regresi linear berganda, uji asumsi klasik, uji t dan uji F dengan taraf signifikansi sebesar 0,05 dan koefisien determinasi. Hasil dari penelitian ini adalah keempat variabel independen yaitu percentage discount, absolute saving, bonus pack dan special price secara parsial dan simultan berpengaruh positif signifikan terhadap purchase intention.

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10

유연재. "The difference of perception and subjective value between price discount promotion and bonus pack promotion." Korean Journal of Consumer and Advertising Psychology 14, no. 2 (May 2013): 295–320. http://dx.doi.org/10.21074/kjlcap.2013.14.2.295.

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11

Mishra, Arul, and Himanshu Mishra. "The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods." Journal of Marketing Research 48, no. 1 (February 2011): 196–206. http://dx.doi.org/10.1509/jmkr.48.1.196.

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12

Chen, Haipeng (Allan), Howard Marmorstein, Michael Tsiros, and Akshay R. Rao. "When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts." Journal of Marketing 76, no. 4 (July 2012): 64–77. http://dx.doi.org/10.1509/jm.10.0443.

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13

Lee, Kyung-Tag, and Xinrong Zhang. "Consumer Evaluations of Price Discount and Bonus Pack Promotion : The Moderating Role of Online Purchase Contexts and Sales Promotion Levels." Journal of Marketing Studies 24, no. 3 (September 30, 2016): 191–209. http://dx.doi.org/10.21191/jms.24.3.10.

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14

Park, Sehoon, Yong Seok Sohn, and ChaeYeong Kim. "The Impact of Bonus Pack versus Price Discount on the Preference for Virtue and Vice Foods: Effect of Presentation Order versus Effect of Level of Reference Point*." Journal of Consumer Studies 28, no. 2 (April 30, 2017): 1–20. http://dx.doi.org/10.35736/jcs.28.2.1.

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15

Dhar, Sanjay K., and Stephen J. Hoch. "Price Discrimination using in-Store Merchandising." Journal of Marketing 60, no. 1 (January 1996): 17–30. http://dx.doi.org/10.1177/002224299606000103.

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The authors compare the effectiveness of in-store coupons and straight off-the-shelf price discounts (bonus buys), in generating incremental sales and profits for the retailer. In five field tests, they find that, on average, in-store coupons lead to a 35% greater increase in the promoted brand's sales than bonus buys offering the same level of discount. Because redemption rates average 55%, in-store coupons produce a 108% greater increase in dollar profits than bonus buys. Both promotion vehicles have the same effect on the rest of the category, so coupons lead to higher overall category sales and profits. The authors develop a unified decision framework for a retailer maximizing category profits, that considers the trade-offs involved in using coupons and bonus buys in response to bill-back trade deals. Their empirical application in the ready-to-eat cereal category shows that the retailer passes through larger amounts of a trade deal when using in-store coupons. As a consequence, at the optimal discount level, unit category sales and dollar category profits are substantially higher with coupons. Robustness checks show that the findings hold over a wide range of parameter values and are, thus, generalizable.

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16

Son, Minhee. "The Effects of Promotion Framing on Consumer Responses to Online Booking Products : Discount vs. Bonus Packs." E-Business Studies 18, no. 6 (December 31, 2017): 75–92. http://dx.doi.org/10.20462/tebs.2017.12.18.6.75.

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17

Susmonowati, Trinik, and Ida Royani. "The Effect Of Price Discounts And Packaging Bonuses On Impulsive Purchasing Decisions To Consumers Of Alfamart In Sunter Jaya, North Jakarta." Ilomata International Journal of Social Science 1, no. 4 (October 4, 2020): 257–63. http://dx.doi.org/10.52728/ijss.v1i4.176.

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This study aims to determine the magnitude of the price effect of discounts and packaging bonuses at Alfamart in Sunter Jaya, North Jakarta. The population in this study were all Alfamart customers in Sunter Jaya, North Jakarta with a sample of 130 respondents by using the accidental sampling technique. The data collection technique used is questionnaires, for each respondent given 26 statements. Based on hypothesis testing using a t-test, price discounts and packaging bonuses are positive and significant for impulsive purchasing decisions. The results of the f test show that all the independent variables in this study significantly influence impulsive purchasing decisions. R square value is 0.815 which can be interpreted that the effect of variable x (price discount and packaging bonus) on the variable y (impulsive purchase decision) is 81.5%, while the remaining 18.5% is influenced by variables outside the variables studied.

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18

Scollo, Michelle, Megan Bayly, Sarah White, Kylie Lindorff, and Melanie Wakefield. "Tobacco product developments in the Australian market in the 4 years following plain packaging." Tobacco Control 27, no. 5 (October 9, 2017): 580–84. http://dx.doi.org/10.1136/tobaccocontrol-2017-053912.

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This paper aimed to identify continued and emerging trends in the Australian tobacco market following plain packaging implementation, over a period of substantial increases in tobacco taxes. Since 2012, our surveillance activities (including review of trade product and price lists, ingredient reports submitted by tobacco companies to government and monitoring of the retail environment) found several trends in the factory-made cigarette market. These include the continued release of extra-long and slim cigarettes and packs with bonus cigarettes, particularly in the mainstream and premium market segments; new menthol capsule products; other novel flavourings in cigarettes; filter innovations including recessed and firm filters; continued use of evocative and descriptive product names; the proliferation of the new super-value market segment; and umbrella branding, where new products are introduced within established brand families. Several similar trends were also observed within the smoking tobacco market. While not all of these trends were new to the Australian market at the time of plain packaging implementation, their continued and increased use is notable. Plain packaging legislation could be strengthened to standardise cigarette and pack size, restrict brand and variant names, and ban features such as menthol capsules and filters innovations that provide novelty value or that may provide false reassurance to smokers.

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19

Hinkel, Jennifer M., Arka Ray, Sirtaj Brar, and Rahul Lalmalani. "Modeling an oncology outcomes-based contract using a blockchain database approach: Cost and technology considerations." Journal of Clinical Oncology 37, no. 15_suppl (May 20, 2019): e18360-e18360. http://dx.doi.org/10.1200/jco.2019.37.15_suppl.e18360.

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e18360 Background: Cost of care is an ongoing concern for all oncology stakeholders. Outcomes Based or Risk Sharing contracts are increasingly discussed, but difficult and costly to implement. The literature notes barriers of outcomes definition, reliable data sources, and technology enablement. The authors sought to design and test software that could enable faster, lower-cost, and auditable administration of such contracts. Methods: The authors developed software using blockchain databases and transactional proof of work to simulate such a contract and to compare the financial result to usual fee-for-service reimbursement (FFSR). The software processed a synthesized Medicare claims dataset and Average Sales Price (ASP) data from 2008-2010, looking for use of the Bevacizumab(BV)/Carboplatin/Paclitaxel(CP) regimen in non-small cell lung cancer (NSCLC). The contract hypothesized a scenario that offered payers a discount for “underperforming” BV doses (defined as doses given to a patient with < 9 mo. BV duration) and required a bonus payment for “overperforming” BV doses (defined as doses given to a patient with > 14 mo. BV duration). These parameters were selected based on survival data supporting the 2007 FDA approval of BV/CP in 1L tx of advanced nonsquamous NSCLC. Results: The software successfully processed the claims dataset and projected financial results (additional/saved cost) to the payer in this hypothetical contract compared to FFSR. The software also enabled comparison of different hypothetical contracts, inclusion/exclusion rules for claims, and discount structures. The software accurately categorized doses according to the defined logic. Conclusions: Outcomes based contracts have potential for better aligning oncology reimbursement with meaningful results, particularly for costly therapeutics and where patient response or outcome is difficult to predict. While such agreements are recognized as difficult to implement, a software platform that facilitates efficient and scalable design, simulation, and implementation of such agreements, under constraints of real world data availability and sharing, may advance their adoption.

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Tripathi, Avinash, and Neeraj Pandey. "Consumers’ Perceptions of Deal Presentations for Green Products." Australasian Marketing Journal, April 8, 2021, 183933492110052. http://dx.doi.org/10.1177/18393349211005201.

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There is no clarity on when and why consumers prefer specific sales promotions for the green versus non-green products. This research conducts a comparative analysis through three experiments to provide a theoretical explanation. It enhances the understanding of the impact of bonus pack versus price discount promotions for different characteristics, varying purchase volume, and the effect of information on buyers’ choices. The results show that buyers do not prefer price discounts when purchasing low-involvement green products, and they do not prefer bonus packs when purchasing low-involvement non-green products. Remarkably, for high-involvement products, the buyers prefer bonus packs when purchasing green products; however, they show no specific inclination while purchasing non-green products. These effects are further influenced by emphasizing deal-savings and varying purchase volume. In addition, this research explains the reason for consumers’ deal preferences through identifying the mediating role of the anticipated regret and conditional indirect effect of perceived expertise. The findings have significant practical implications.

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21

Khan, Shamae Z., K. K. Shukla, and Noor Us Saba. "Impact of Sales Promotion Offers on Product Trials and Subsequent Repurchase Behaviour: With Special Reference to FMCG." COMMERCE TODAY 13, no. 01 (December 20, 2019). http://dx.doi.org/10.29320/jnpgct.13.1.7.

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The researcher examined the impact of sales promotion offers viz a viz coupons, price discounts, free samples, bonus packs on product trial in FMCG products. The samples point was super markets in Lucknow. A structured questionnaire was administered to collect the responses. In all 171 responses were collected non-randomly, out of which 150 usable responses were acknowledged. The study aims to provide insights and usefulness of sales promotion offers in product trial and repurchase.

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22

Choi, Kelvin, Kurt Kreuger, Timothy S. McNeel, and Nathaniel Osgood. "Point-of-sale cigarette pricing strategies and young adult smokers’ intention to purchase cigarettes: an online experiment." Tobacco Control, February 25, 2021, tobaccocontrol—2020–056004. http://dx.doi.org/10.1136/tobaccocontrol-2020-056004.

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BackgroundPoint-of-sale tobacco marketing has been shown to be related to tobacco use behaviours; however, specific influences of cigarette price discounts, price tiers and pack/carton availability on cigarette purchasing intention are less understood by the tobacco control community.MethodsWe conducted discrete choice experiments among an online sample of US young adult smokers (aged 18–30 years; n=1823). Participants were presented scenarios depicting their presence at a tobacco retail outlet with varying availability of cigarette price discounts, price tiers and pack/carton. At each scenario, participants were asked whether they would purchase cigarettes. Generalised linear regression models were used to examine the associations between of cigarette price discounts, price tiers and pack/carton with intention to purchase cigarettes overall and stratified by educational attainment.ResultsParticipants chose to purchase cigarettes in 70.9% of the scenarios. Offering price discounts were associated with higher odds of choosing to purchase cigarettes. Reducing the number of cigarette price tiers available in the store was associated with lower odds of choosing to purchase cigarettes. Stratified analysis showed that offering discounts on high-tier cigarette packs increased odds of choosing to purchase cigarettes among young adult smokers with at least some college education, while offering discounts on medium-tier cigarette packs increased odds of choosing to purchase cigarettes among those with some college education or less (eg, with a 10% discount, adjusted odds ratio [AOR]some college=1.62, 95% confidence interval [CI] 1.21 to 2.16; AOR≤high school=1.44, 95% CI 1.08 to 1.93).ConclusionsAvailability of cigarette price discounts, price tiers and pack/carton could potentially influence cigarette purchasing behaviours among young adult smokers. Regulating these marketing strategies may, therefore, reduce education-related smoking disparities.

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