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Journal articles on the topic 'Price image'

Author: Grafiati

Published: 11 December 2022

Last updated: 31 July 2025

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1

Simester, Duncan. "Signalling Price Image Using Advertised Prices." Marketing Science 14, no. 2 (1995): 166–88. http://dx.doi.org/10.1287/mksc.14.2.166.

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Jeanne Ellyawati, Liana V. Sihotang,. "Overall Store Price Image (OSPI), Antecedents, and Its Effect on Repurchase Intention." Jurnal Manajemen 24, no. 3 (2020): 460. http://dx.doi.org/10.24912/jm.v24i3.679.

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This study aims to examine the influence of store price image which is consisting of price fairness images, price pleasure images, price rewards images, price value images on overall store price images (OSPI), and repurchase intentions. The study also examines the role of moderation variables, store image, and price sensitivity on the relationship between OSPI and repurchase intentions. Several 423 respondents were recruited using a purposive sampling method. The structured questionnaire was distributed offline to respondents using paper and pencil test techniques. Data is processed using vari

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Roth, Stefan, Lena Himbert, and Stephan Zielke. "Does unit pricing influence store price image dimensions and shopping intentions for retail stores?" European Journal of Marketing 51, no. 7/8 (2017): 1396–413. http://dx.doi.org/10.1108/ejm-12-2015-0834.

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Purpose While previous literature focusses on the impact of unit pricing on the customer level by analysing customer awareness and product choice, the present research aims to highlight the impact unit pricing has at the store level. Design/methodology/approach The impact of unit pricing on the store price image is investigated in two experiments. While the first experiment assesses the general influence of unit price presence and unit price prominence on store price image, the second experiment provides further insights into the influence of unit price prominence on store price image and shop

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Van Heerde, Harald J., Els Gijsbrechts, and Koen Pauwels. "Winners and Losers in a Major Price War." Journal of Marketing Research 45, no. 5 (2008): 499–518. http://dx.doi.org/10.1509/jmkr.45.5.499.

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Although retail price wars have received much business press and some research attention, it is unclear how they affect consumer purchase behavior. This article studies an unprecedented price war in Dutch grocery retailing that started in fall 2003, initiated by the market leader to halt its sliding market share. The authors investigate the short- and long-term effects of the price war on store visits, on spending, and on the sensitivity of these decisions to weekly prices and price image. They use a unique data set with consumer hand-scan and perceptual data for a national panel of 1821 house

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Tripathi, Avinash, and Neeraj Pandey. "Does impact of price endings differ for the non-green and green products? Role of product categories and price levels." Journal of Consumer Marketing 35, no. 2 (2018): 143–56. http://dx.doi.org/10.1108/jcm-06-2016-1838.

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Purpose The discount image associated with odd-ending prices has led to its extensive use by retailers. The purpose of this study is to assess the impacts and applications of nine-ending vs round-ending prices on the purchase of green and non-green products at different price levels and under different purchase motivations. Design/methodology/approach Three experiments are conducted. The first experiment is a 2 (price ending: nine-ending vs round-ending) × 2 (product appeal: green vs non-green) between-subjects study; the second experiment is a 2 (price ending: nine-ending vs round-ending) × 2

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Anselmsson, Johan, Niklas Vestman Bondesson, and Ulf Johansson. "Brand image and customers' willingness to pay a price premium for food brands." Journal of Product & Brand Management 23, no. 2 (2014): 90–102. http://dx.doi.org/10.1108/jpbm-10-2013-0414.

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Purpose – The aim is to understand customers' willingness, or unwillingness, to pay a price premium in the market for consumer packaged food and what kind of images brands can use in order to achieve a price premium. Design/methodology/approach – The study is based on a quantitative survey of brand images found in food and branding literature and their impact on loyalty as well as customers' willingness to pay a price premium for consumer packaged food. Findings – The survey shows that quality is a significant determinant of price premium, but adding other image dimensions doubles the predicta

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Lombart, Cindy, Didier Louis, and Blandine Labbé-Pinlon. "Price image consequences." Journal of Retailing and Consumer Services 28 (January 2016): 107–16. http://dx.doi.org/10.1016/j.jretconser.2015.09.001.

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Shin, Jiwoong. "The Role of Selling Costs in Signaling Price Image." Journal of Marketing Research 42, no. 3 (2005): 302–12. http://dx.doi.org/10.1509/jmkr.2005.42.3.302.

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To attract potential customers, retailers often advertise low prices with appeals such as “Prices start at $49” or “One week in the Caribbean from $449.” These appeals are deliberately vague in the sense that they give little information about the product to which the prices refer. The author offers an explanation of how such advertisements can construct a credible price image even with this vagueness. When retailers must incur costs in the process of selling a product, advertising low prices to lure potential consumers can backfire. This is because attracting too many consumers who are less l

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Prastiyani, Mbajeng, and Suhartono Suhartono. "ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE ADVAN MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING DI WILAYAH YOGYAKARTA." Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen 7, no. 1 (2020): 58–74. http://dx.doi.org/10.32477/jrm.v7i1.188.

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This study aims to determine (1) the effect of price and product quality on Advan smartphone brand image, (2) the effect of price and product quality on Advan smartphone buying interest, (3) the effect of brand image on buying interest, (4) influence of price and quality products for the interest in buying Advan smartphone through brand image as an intervening variable in the region of Yogyakarta. The population of this study is consumers or who have used or learned about Advan smartphones. Sampling is done using purposive sampling. The research data was obtained by collecting questionnaires a

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Khairunnisa, Siti Fathia. "Consumers’ Perceptual Experiences of the Prices and their Relevance to Brand Image and Brand Loyalty." Jobmark: Journal of Branding and Marketing Communication 05, no. 02 (2024): 94–111. https://doi.org/10.36782/jobmark.v5i2.200.

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How consumers perceive a price is believed to have certain value has become the focus of firm strategies in recent years. This study explores on how Consumers’ Perceptual Experiences of the Prices and their Relevance to Brand Image and Brand Loyalty. The findings suggest that price is not the main star of the price itself. There are so many things revolving around price that have relevance with Brand Image & Brand Loyalty. This research found that customers memorize prices better when they have a good experience with the price & memorize it as a positive memory and it locks the image o

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Tiris Sudrartono and Muthmainnah. "CITRA MEREK DAN HARGA DALAM KEPUTUSAN PEMBELIAN YANG DILAKUKAN KONSUMEN." EKBIS (Ekonomi & Bisnis) 10, no. 2 (2022): 69–77. http://dx.doi.org/10.56689/ekbis.v10i2.628.

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This study was conducted to determine the effect of brand image and price on consumer purchasing decisions at PT. XYZ Bandung. The method used is quantitative and descriptive, the results of the study are known the magnitude of the effect of the brand image on purchasing decisions of 37.9, the remaining 62.1% is influenced by other factors. The magnitude of the effect of prices on consumer purchasing decisions is 68.0, the remaining 32.0 is influenced by other factors. This means that there is a magnitude of the influence of 68.7 brand images and prices on consumer purchasing decisions, the re

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Liu, Hui, Liangchen Qi, and Mingsong Sun. "Short-Term Stock Price Prediction Based on CAE-LSTM Method." Wireless Communications and Mobile Computing 2022 (June 22, 2022): 1–7. http://dx.doi.org/10.1155/2022/4809632.

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Artificial intelligence methods are important tools for mining information for forecasting in the stock market. Most of the literature related to short-term stock price prediction focuses on the technical data, but in the real market, many individual investors make investment decisions more from stock price shape characteristics rather than specific stock price values. Compared with traditional measurement methods, deep neural networks perform better in processing high-dimensional complex data such as images. This paper proposes a model that combines CAE (convolutional autoencoder) and LSTM (l

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Song, Hongjuan, and Yushi Jiang. "Dynamic pricing decisions by potential tourists under uncertainty: The effects of tourism advertising." Tourism Economics 25, no. 2 (2018): 213–34. http://dx.doi.org/10.1177/1354816618797250.

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The aim of this study is to examine the advertising information learning processes of potential tourists and observe how potential tourists sequentially adjust their perceived reference prices and purchase intentions with different risk preferences and choices with respect to gains (the current price is lower than the consumer’s reference price) or losses (the current price is higher than the reference price). In this study, a Bayesian experiment was conducted to elicit reference prices in the presence of tourism advertising with uncertain information. The findings show that with respect to ga

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Sukardi, Agung Slamet, and Elvira Ulil Afidah. "Pengaruh citra destinasi, fasilitas, dan presepsi harga terhadap minat berkunjung wisatawan ke objek wisata pantai di Kabupaten Jepara." Journal of Management and Digital Business 4, no. 1 (2024): 15–29. http://dx.doi.org/10.53088/jmdb.v4i1.789.

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Many factors, including destination image, facilities, and price perceptions, influence tourists' interest in visiting. Tourist destinations give a good impression, good facilities, and reasonable prices, increasing tourists' interest in coming to that place. This research examines the influence of destination image, facilities, and price perceptions on interest in visiting tourism in Jepara Regency. Data collection used the accidental sampling method, which resulted in 97 respondents. Multiple linear regression analysis was used to test the objectives of this research. The research results sh

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Setiadi, Jeremi Francis, and Tommy Setiawan Ruslim. "Pengaruh Citra Merek terhadap Niat Beli Konsumen (Studi pada Toyota Agya)." Jurnal Manajerial Dan Kewirausahaan 2, no. 3 (2020): 603. http://dx.doi.org/10.24912/jmk.v2i3.9572.

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The purpose of this study is to determine whether 1) brand image significantly influences the consumer price of Toyota Agya cars. 2) brand image significantly influences the perceived quality of consumers of Toyota Agya cars. 3) perceived price significantly influences the purchase intention of Toyota Agya car consumers. 4) perceived quality significantly influences the purchase intention of Toyota Agya car consumers. 5) brand image significantly influences the purchase intention of Toyota Agya car consumers mediated by perceived price. 6) brand image significantly influences the purchase inte

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Erwin and Melva Hermayanty Saragih. "THE EFFECT OF BRAND EXPERIENCE AND BRAND IMAGE ON THE WILLINGNESS TO PAY A PRICE PREMIUM MEDIATED BY BRAND LOVE ON CUSTOMERS OF A COFFEE SHOP." Pedagogic Research-Applied Literacy Journal 2, no. 3 (2025): 428–36. https://doi.org/10.70574/jx3k8v90.

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This study aims to examine the influence of brand experience and brand image on willingness to pay a price premium, with brand love as a mediating variable among customers of a coffee shop in Medan. A quantitative approach was employed, with data collected through questionnaires distributed to 131 customers. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The results show that brand image has a positive and significant effect on willingness to pay a price premium, while brand experience does not. Both brand experience and brand image have positive and significa

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Purwandani, Meirissa, and Arry Widodo. "Price as an Intervening Variable in the Effect of Brand Image on Purchasing Decisions." Jurnal Manajemen Bisnis 9, no. 2 (2022): 350–56. http://dx.doi.org/10.33096/jmb.v9i2.194.

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This research is to determine the effect of brand image on purchasing decisions with price as an intervening variable on iPhone products in the city of Bandung. The research population is people in the city of Bandung who use iPhone products and require 100 respondents. Descriptive analysis and Structural Equation Model with SmartPLS are the research techniques. The result, brand image has a positive and significant effect on prices, brand image has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions and brand image has

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Nugroho, Arissetyanto. "The Role of Price in Deciding to Purchase Ready-to-Drink Tea." Jurnal Manajemen 22, no. 3 (2018): 381. http://dx.doi.org/10.24912/jm.v22i3.428.

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The purpose of this research is to test the factors that influence the decision to purchase The Pucuk Harum tea. There are three variables tested: brand image, price and product quality. The questionnaire was delivered to 100 @pucukharumid consumers and bootstrapped for a 500 data sample. The findings support that all factors, i.e. brand image, price and product quality, significantly influence the decision to purchase The Pucuk Harum. The most important factor is the price, and the factor that had the least influence is image. Smart PLS Simultaneous Equation Modelling was conducted to measure

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Gumilang, Dendi Anggi, and Luthfi Fauziah Nur Ihsan. "The Influence of Celebrity Endorser and Price on Consumer Purchase Interest With Brand Image as A Mediation Variable." IJBE (Integrated Journal of Business and Economics) 9, no. 2 (2025): 218. https://doi.org/10.33019/ijbe.v9i2.1132.

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This study examines how price and celebrity endorsements affect consumers' desire to buy, using brand image as a mediating factor. A hundred respondents were surveyed with a non-probability sampling technique combined with a purposive sampling method was used. The data analysis method used is the SEM-PLS model. The research results show that celebrity endorsers significantly influence brand image, price significantly influences brand image, and brand image affects purchasing interest. Celebrity endorsers do not significantly affect purchasing interest directly but through brand image as a medi

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Fahira, Sarah, Tuti Hartati, and Hafniza Amir. "Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Maskara Maybelline (Studi Kasus Pada Mahasiswi Administrasi Niaga Politeknik Negeri Jakarta)." Epigram 16, no. 2 (2019): 205–10. http://dx.doi.org/10.32722/epi.v16i2.2236.

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Respondents in this study amounted to 80 people who were students of the Department of Commercial Administration of the Jakarta State Polytechnic who had bought Maybelline mascara. The results showed that brand image factors and prices influence the purchasing decisions of Maybelline mascara. This is evidenced by the regression coefficient of 0.503. Brand image has a positive and significant influence on purchasing decisions of Maybelline mascara with a value of 0,017 <0,10. This is because the brand image is the initial foundation of consumers to be able to choose what products to use. Pri

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Siti, Hardianti, and Albari. "Perceptions of Quality, Price and Brand Image Affect the Loyalty of Yogyakarta Adolescent Consumers in Using Iphone Products." International Journal of Multidisciplinary Research and Analysis 05, no. 11 (2022): 3235–43. https://doi.org/10.5281/zenodo.7375338.

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The purpose of this study was to examine product quality on price, brand image, and its impact on consumer loyalty to Iphone products in a case study of adolescents aged 17-22 years in Yogyakarta. The population used is all teenagers aged 17-22 who use Iphone in Yogyakarta, and the sample is a portion of teenagers who use Iphone in Yogyakarta as many as 166 respondents. The sampling technique uses Non-Probability Sampling, namely convenience sampling. The analysis used uses the SEM method and the AMOS application program version 22.0. Data variables used in this include quality, brand image, p

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Hermawan Budiyanto. "Studi Minat Beli di Belikopi Semarang." CiDEA Journal 3, no. 1 (2024): 131–44. http://dx.doi.org/10.56444/cideajournal.v3i1.1864.

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The aim of the study on buying interest at Belikopi was to determine: 1. The influence of price level on consumer buying interest in Belikopi Sampangan 2. The influence of brand image on consumer buying interest in Belikopi Sampangan 3. The influence of price level and brand image on consumer buying interest in Belikopi Sampangan. The type of research used is explanatory, namely research that explains the influence between variables and hypotheses. The test results show 1) there is a significant influence between Price Level and Buying Interest 2) there is a significant influence between Brand

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Rahmah, Nailatur, and Tajus Subqi. "Keputusan pembelian konsumen: Dampak harga, lokasi, kualitas produk, dan citra merek." Alkasb: Journal of Islamic Economics 3, no. 1 (2022): 67–87. https://doi.org/10.59005/alkasb.v3i1.336.

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The culinary industry is constantly evolving with numerous opportunities. A prime example is the Tok Patok Ganding restaurant, located strategically in high-traffic areas and offers high-quality products at affordable prices. This study explores the factors influencing consumer buying decisions, focusing on price, location, product quality, and brand image. The research was conducted at the Tok Patok Ganding branch using a quantitative approach. The sample included 96 customers selected using the Lemeshow formula and the Accidental Sampling method. The research participants were customers of t

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AisNandi, Gusti, and Amron Amron. "Pengaruh Citra Merek, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Samsung Di Kota Semarang." Jurnal Maneksi 13, no. 2 (2024): 513–24. http://dx.doi.org/10.31959/jm.v13i2.2358.

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This study aimed to analyze the influence of brand image, price, and product quality on the purchase decision of Samsung smartphones in Semarang City. A quantitative approach was employed, involving 100 respondents who were Samsung smartphone users residing in Semarang. Data were collected through questionnaires and analyzed using classical assumption tests and multiple linear regression analysis. The results revealed that brand image, price, and product quality positively and significantly influenced the purchase decision of Samsung smartphones. This implies that the better the brand image, t

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Nugraha, Septy Setia. "THE EFFECT OF PRICE PERCEPTION AND SERVICE QUALITY ON BRAND IMAGE FOR IMPROVING INTEREST IN USING GO-JEK (Study On GO-JEK In Semarang City)." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 17, no. 1 (2019): 53. http://dx.doi.org/10.14710/jspi.v17i1.53-62.

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This research is conducted to test how big influence of price perception and service quality to brand image in increasing interest to use go-jek. Samples were taken from the company's services go-jek number of 110 respondents, Structural Equation Modeling (SEM) was run by AMOS software, was used to analyze the data obtained, the analysis shows that the perception of price and service quality has a positive effect on the image of the brand in increasing interest in using. The most dominant variable in influencing interest in using with the mediation of brand image is the perception of price and

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Andika Bagus Saktiawan and Wiyadi. "ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH CITRA MEREK SMARTPHONE OPPO." JURNAL LENTERA BISNIS 13, no. 2 (2024): 1285–305. http://dx.doi.org/10.34127/jrlab.v13i2.1167.

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This study aims to analyze the effect of product quality, price, and promotion on purchasing decisions mediated by brand image. This study uses a survey of 110 students of the Faculty of Economics and Business, Muhammadiyah University of Surakarta who have purchased Oppo smartphones as research objects. The findings of the study indicate that product quality, price, and promotion significantly affect brand image. However, the effect of price on brand image is not significant. In addition, this study reveals that brand image significantly mediates the effect of product quality and promotion on

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Cahyani, Ni Made Aprilia Dea, and Ni Made Asti Aksari. "PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE." E-Jurnal Manajemen Universitas Udayana 11, no. 11 (2022): 1957. http://dx.doi.org/10.24843/ejmunud.2022.v11.i11.p06.

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Brand image is an important factor in the smartphone business. Brand image is consumer’s assessment of a brand based on their interaction with the brand. In today’s technological development era, the role of smartphones in people's lives is becoming more important. This study aims to determine the effect of brand image, price, and promotion on the purchasing decisions of smartphones. The number of sample used in this study is 120 respondents who live in Denpasar and uses iPhone. The number of samples was determined by using purposive sampling technique. Data was collected by distributing googl

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Haicha Pratama, Irza, Ali Napiah Nasution, and Nathasya Nainggolan. "Analysis Of The Influence Of Human Resource Competency, Price, And Hospital Image On Patient Satisfaction In General, That Impact Patient Loyalty At Karya Husada Hospital." International Journal of Health and Pharmaceutical (IJHP) 5, no. 1 (2025): 202–15. https://doi.org/10.51601/ijhp.v5i1.377.

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To increase patient satisfaction and loyalty, not only are superior human resource competence and prices appropriate to the health services provided to patients needed, but the hospital image also influences patient satisfaction and loyalty. This research aims to analyze the influence of human resource competence, price, and hospital image on general patient satisfaction, which impacts loyalty at Karya Husada Hospital. The type of research used is analytical, quantitative research. The sample used in this study was 200 patients, and the analysis used was univariate, bivariate, and multivariate

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Rahman, Md Atiquer, Md Alamgir Kabir, Md Ezazul Haque, and B. M. Mainul Hossain. "Machine Learning-Based Price Prediction for Cows." American Journal of Agricultural Science, Engineering and Technology 5, no. 1 (2021): 64–69. http://dx.doi.org/10.54536/ajaset.v5i1.63.

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As Bangladesh is an agricultural country, cows have a great influence on our economy. However, there is no cow-related work or dataset accessible online in the fields of machine learning and artificial intelligence. This study aims to predict cow price ranges using any cow picture. Cow images were collected from different online e-commerce sites which are selling cows and mainly attempted to predict the price range of cows based on the images of the cows. Cows are divided into four classes based on their price range namely low, medium, high, and very high classes. A machine learning-driven app

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Md, Atiquer Rahman, Alamgir Kabir Md, Ezazul Haque Md., and M. Mainul Hossain B. "A MACHINE LEARNING-BASED PRICE PREDICTION FOR COWS." American Journal of Agricultural Science, Engineering and Technology 5, no. 1 (2021): 63–69. https://doi.org/10.5281/zenodo.4817941.

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<strong>ABSTRACT</strong> As Bangladesh is an agricultural country, cows have a great influence on our economy. However, there is no cow-related work or dataset accessible online in the fields of machine learning and artificial intelligence. This study aims to predict cow price ranges using any cow picture. Cow images were collected from different online e-commerce sites which are selling cows and mainly attempted to predict the price range of cows based on the images of the cows. Cows are divided into four classes based on their price range namely low, medium, high, and very high classes. A m

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Narti, Ni Ketut, Ni Ketut Lasmini, Lily Marheni, and I. Putu Mico Jayadinatha. "PENGARUH HARGA DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA PT. AGUNG TOYOTA CABANG COKROAMINOTO DENPASAR." Forum Manajemen 19, no. 2 (2021): 1–10. http://dx.doi.org/10.61938/fm.v19i2.425.

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Price and brand image have an important role in purchasing decisions. This study aims to examine and analyze the effect of price and brand image partially and simultaneously on the purchase decision of Toyota Avanza at PT. Agung Toyota Cokrominoto Denpasar Branch. The benefit of this research is to provide information on the effect of price and brand image partially and simultaneously on the purchase decision of Toyota Avanza at PT. Agung Cokroaminoto Denpasar Branch This research is a quantitative study using a sample of 90 people who know about prices and brand image at PT. Agung Toyota Cokr

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Scheidegger, Gianluca, Marc Linzmajer, and Thomas Rudolph. "Price discount strategies in times of increasing price transparency: How price consciousness and price comparison moderate the effect of discount strategy on store price image." Die Unternehmung 74, no. 4 (2020): 384–402. http://dx.doi.org/10.5771/0042-059x-2020-4-384.

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This research uses a large set of price promotion field data to better understand the application of price discount strategies by Swiss grocery retailers. Taking the prevalence of these strategies in the Swiss grocery retail market as a basis, we use an online experiment that builds on recent developments in technology usage by consumers and investigate the impact of price comparison on store price image. The results show that Swiss grocery retailers have increased their number of discounts offered over the observation period of two years. In addition, store price image significantly improved

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Wahyuni, Cici. "The Influences of Products’ Attribute, The Brand Image and The Price Toward The Purchase of The Prime Axis Internet Card (A Study of Users’ Cards of Prime Axis Internet of The Students’ At Muhammadiyah University of Purwokerto)." International Conference of Moslem Society 2 (April 23, 2018): 162–71. http://dx.doi.org/10.24090/icms.2018.1854.

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This research aimed to find out the factor attributes of products, promotions, brand image and price toward the purchase of Prime Axis Internet card done by the students of Muhammadiyah University of Purwokerto. The data collection technique implemented purposive sampling, addressing the consumers who did the purchases using the card of Prime Axis Internet. There were 107 respondents as the samples involved in this study. The Methods used in this research was regression analysis method that included validity and reliability test, multiple linear regression analysis, determination test, F-test

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Yamak, Peter Tettey, Yujian Li, Ting Zhang, and Pius K. Gadosey. "Wide-TSNet: A Novel Hybrid Approach for Bitcoin Price Movement Classification." Applied Sciences 14, no. 9 (2024): 3797. http://dx.doi.org/10.3390/app14093797.

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In this paper, we introduce Wide-TSNet, a novel hybrid approach for predicting Bitcoin prices using time-series data transformed into images. The method involves converting time-series data into Markov transition fields (MTFs), enhancing them using histogram equalization, and classifying them using Wide ResNets, a type of convolutional neural network (CNN). We propose a tripartite classification system to accurately represent Bitcoin price trends. In addition, we demonstrate the effectiveness of Wide-TSNet through various experiments, in which it achieves an Accuracy of approximately 94% and a

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Pérez-Santamaría, Samanta, Mercedes Martos-Partal, and Álvaro Garrido-Morgado. "Identifying a private-label supplier on national brand." Journal of Product & Brand Management 28, no. 3 (2019): 432–43. http://dx.doi.org/10.1108/jpbm-06-2018-1908.

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Purpose The purpose of this study is to examine the effects of identifying suppliers on private label (PL) packaging on the perceived quality, brand image, loyalty intention and relative price of the national brands (NB) produced by dual manufacturers, considering the possible moderating effects of the images of both the NB and PL. Design/methodology/approach The study uses an experimental setting with two different categories of grocery products. Findings The empirical evidence reveals different effects of PL supplier identification, according to brand images. Research limitations/implication

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Dewi Budiwati, Sari, Dahliar Ananda, and Siska Komala Sari. "Review on Text Extraction in Complex Image using Five Different Web OCR." International Journal of Engineering & Technology 8, no. 1.9 (2019): 199–204. http://dx.doi.org/10.14419/ijet.v8i1.9.26399.

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Price product comparison is needed for the consumer in order to find the cheapest price. In this research, we build the system to compare the price between several modern markets. The input is product catalogs since consumer often receives it from the modern market. We upload 75 grayscale 75 color input images into five web OCR. We compare the results based on characteristic and segmentation parameter. We define 0.5 and 1 point if web OCR recognizes the product price or/and names from product catalogs. Characteristic parameter is a parameter which identified product price and name using box li

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Fraccaro, Annalisa, and Sandrine Macé. "Never too rich to care about prices: Effects of price endings on customer perceptions of luxury." Recherche et Applications en Marketing (English Edition) 35, no. 3 (2020): 7–28. http://dx.doi.org/10.1177/2051570720908036.

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In this article, we build on the existing literature on price endings in the fast-moving consumer goods and luxury pricing to highlight the potential paradox of adopting odd pricing (i.e. setting prices just below the round number) for luxury goods, which should mostly use even pricing (i.e. round numbers). In a first experiment concerning luxury handbags, we test the impact of three types of price endings (–90, –00, and “other”) on luxury image and its sub-facets. We propose four mediators of the relationship between price endings and overall luxury image, that is, quality, prestige, uniquene

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chougale, Jeevan, Abhishek Shinde, Ninad Deshmukh, Dhananjay Sawant, and Vaishali Latke. "House Price Prediction using Machine learning and Image Processing." Journal of University of Shanghai for Science and Technology 23, no. 06 (2021): 961–65. http://dx.doi.org/10.51201/jusst/21/05280.

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We demonstrate that these urban features can be recorded by street views and satellite image data and enhance the estimate of house prices. In order to estimate house prices in London, UK, we recommend a pipeline that uses a deep neural network model to automatically extract visual features from images. In calculating the house price model, we use typical housing characteristics, such as age, size, and accessibility, as well as visual features from Google Street View images and Bing aerial pictures. We see promising outcomes where learning to describe a neighborhood’s urban efficiency facilita

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Tiarailsa, Sabita, Rusdi Hidayat N, Yanda Bara Kusuma, and Budi Prabowo. "Pengaruh Brand Image, Promosi dan Harga Terhadap Keputusan Penggunaan Aplikasi Grabfood di Surabaya." Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) 4, no. 1 (2022): 162–68. http://dx.doi.org/10.47065/ekuitas.v4i1.2123.

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The purpose of this study is to analyze brand image, promotion, and price simultaneously with the reasons for using the GrabFood application in Surabaya, to analyze brand image and promotion separately with the reasons for using the GrabFood application in Surabaya, to analyze prices and prices separately for reasons of use. applications, and to analyze brand image and promotion simultaneously by using the application. The type of analysis used is quantitative analysis with the help of the SPSS 23 package for Windows. Each GrabFood application user in Surabaya is the sample population in this

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Syadzali, Maulana Mahrus. "Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan di Kabupaten Kudus." Jurnal Ilmiah Ekonomi Islam 6, no. 3 (2020): 459. http://dx.doi.org/10.29040/jiei.v6i3.1393.

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The purpose of this study explains: 1) the influence of service quality on customer satisfaction, 2) the influence of Store Image on customer satisfaction, 3) the effect of price on customer satisfaction, 4) test service quality, store image and price on customer satisfaction in UD Menara 05 Kudus. This research is a field research with a quantitative description. Data collection was carried out by free guided interviews, participatory observation, and documentation. Furthermore, the researcher conducted the validity of the data with the model of extension of observations, increasing persisten

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Aditya, Tri Destian, and Arief Rachmansyah. "Influence of Brand Image and Price on Purchasing Decisions Teh Pucuk Harum At BORMA Cibaduyut Department Store ( Study On BORMA Department Store Employees & Consumers (Cibaduyut, Bandung)." International Journal of Community Service & Engagement 6, no. 1 (2025): 1–14. https://doi.org/10.47747/ijcse.v6i1.2639.

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Study This aims To analyze the influence of the brand's image and price on the decision to purchase Teh Pucuk Harum product at BORMA Cibaduyut Department Store, Bandung. With increasing competition in the tea market packaging Ready drinks, consumers have become more selective in choosing products. The method used in the study is an analysis of multiple linear regression with a sample of BORMA Toserba employees and consumers of Cibaduyut. Analysis results show that the image brand's own influence is positive and significant to decision purchase, with a coefficient regression of 0.662. While tha

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Pringgodigdoyo, Prapatantio Teteg, and Adi Nurmahdi. "ANALYSIS OF PURCHASE DECISION MODEL TOWARDS AIRLINES TICKET BOOKING IN TRAVELOKA (MERCU BUANA UNIVERCITY CASE STUDY)." Indikator: Jurnal Ilmiah Manajemen dan Bisnis 6, no. 1 (2022): 131. http://dx.doi.org/10.22441/indikator.v6i1.8344.

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Traveloka is an airline ticket purchase application that has the most visitors in Southeast Asia, but starting in the first quarter of 2019 they experienced a decline in the number of visitors. The decline in the number of visitors was the most contributed by application users from Indonesia. The decline in the number of visitors is a phenomenon that needs attention because it can potentially affect ticket sales through the application. there are several factors that influence the pattern of ticket purchases through online applications, including internet knowledge, service quality, prices, tr

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Deprian, Agus, and Afrima Widanti. "The Influence Of Product Quality, Service Quality, Price And Brand Image On Shopee Customer Satisfaction." International Journal of Management and Digital Business 3, no. 2 (2024): 122–32. http://dx.doi.org/10.54099/ijmdb.v3i2.771.

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Purpose – This paper seeks to examine the influence of product quality, service quality, price and brand image on shopee customer satisfaction survey in Bengkulu province. Methodology/approach – The data collection method used in this research is the direct or self-administered data collection method, namely the distribution method by distributing online questionnaires to obtain information from respondents. Distribution of questionnaires was carried out by distributing questionnaires online to respondents via social media such as WhatsApp, Instagram and assisted by closest friends in distribu

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Widodo Halim, Andhy, and Christina Esti Susanti. "The influence of price on the decision to stay through brand image at 4 star hotels in Madiun: A literature review." Technium Sustainability 9 (July 10, 2025): 152–64. https://doi.org/10.47577/sustainability.v9i.12982.

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This study aims to analyze the influence of price on decision to stay through brand image at Mercure Hotel Madiun. The research focuses on four main relationships: the effect of price on brand image, price on decision to stay, brand image on decision to stay, and the indirect effect of price on decision to stay through brand image. A quantitative approach was applied using Structural Equation Modeling (SEM) as the data analysis technique. A total of 200 respondents were selected as the sample. The findings reveal that price has a positive and significant effect on both brand image and decision

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Baiq Firli Amanda Sari, Sapto Supriyanto, and Andhi Supriyadi. "Effect Of Price And Food’s Quality On Consumer Buying Interest Mediated By Brand Image In Culinary Tourism Kebon Ayu Village, West Lombok Regency." INTERNATIONAL CONFERENCE ON DIGITAL ADVANCE TOURISM, MANAGEMENT AND TECHNOLOGY 1, no. 2 (2023): 617–27. http://dx.doi.org/10.56910/ictmt.v1i2.132.

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The aim of this research is to examine and elucidate the relationship between food quality and price and customer buying interest in culinary tourism in Kebon Ayu village, West Lombok Regency, as it is mediated by brand image. The focus of this extensive study is on the statistical processing of numerical data, specifically looking at the factors that arise. The study's findings will explain how food prices and quality affect consumer purchasing interest in culinary tourism in Kebon Ayu village, West Lombok Regency, and how this is mediated by brand image.. The sample of this study was tourist

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Lelono Diyah Setiyowati and Slamet Riyadi. "The Influence of Service Quality, Price, and Campus Image on Loyalty Through Student Satisfaction as an Intervening Variable at STIE PEMUDA Surabaya." Sinergi : Jurnal Ilmiah Ilmu Manajemen 12, no. 2 (2023): 83–90. http://dx.doi.org/10.25139/sng.v12i2.5756.

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Abstract. This study aims to analyze the effect of Service Quality (X1), Price (X2), Image (X3), on StudentLoyalty (Y), STIE PEMUDA Students with student satisfaction as an intervening variable. The population inthis study were all STIE PEMUDA students, the sampling technique used was stratified random sampling with119 respondents taking data through a Likert scale model questionnaire. This study uses the Path analysis testwith the help of the SPSS For Windows 16.0 computer program. The results of this study indicate that servicequality has a positive and significant effect on student satisfac

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Hendrayani, Eka, Andria Ningsih, Mike Triani, and Mustika Lukman Arief. "BRAND IMAGE SEBAGAI MEDIASI PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PONDOK RAOS DI KOTA SOLOK." Jurnal Manajemen Universitas Bung Hatta 17, no. 1 (2022): 69–73. http://dx.doi.org/10.37301/jmubh.v17i1.19986.

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Business actors are required to be observant in seeing the opportunities that exist so that later they can continue to compete and survive in the business world. It takes a precise marketing strategy to inform and communicate products and prices to consumers. This study aims to determine the effect of promotion and price on purchasing decisions, whether it has a direct effect on purchasing decisions and promotions and prices have an indirect effect on purchasing decisions through brand image. The sampling technique used was accidental sampling. The population is respondents who often come and

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Amaliah Amaliah, Yenny Ernitawati, and Dwi Harini. "Pengaruh Harga, Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Produk Kosmetik (Studi Kasus Pengguna Produk Kosmetik Wardah, Emina, Viva Di Kelurahan Pasarbatang Brebes)." Jurnal Manajemen Riset Inovasi 1, no. 4 (2023): 272–89. http://dx.doi.org/10.55606/mri.v1i4.1872.

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This research is about the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The aim of this research is to determine and analyze the influence of price, product quality and brand image on purchasing decisions for cosmetic products. The urgency of this research is seen from consumers who determine purchasing decisions. The population in this study was Pasarbatang Subdistrict with 100 respondents using the Solvin formula. The technique used in sampling is non-probability sampling with a purposive sampling method. This type of research is quantita

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Ragilia Asri Putri and Primasatria Edastama. "Pengaruh Kualitas Layanan, Kualitas Produk dan Harga Melalui Brand Image Terhadap Keputusan Pembelian di Outlet Coffee Shop Pada Generasi Z." Jurnal Riset dan Inovasi Manajemen 1, no. 4 (2023): 165–77. http://dx.doi.org/10.59581/jrim-widyakarya.v1i4.1457.

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The purpose of this research is to find out and understand the things that can encourage purchasing decisions for a product in a coffee shop, namely service quality, product quality, and price accompanied by a brand image. The population and sample in this study were 125 respondents who made purchases at coffee shop outlets at least twice in the last 1 month, aged 18-25 years, and domiciled in DKI Jakarta. The analytical method used is the Structural Equation Model (SEM). In this study it was found that service quality, product quality, price and brand image influence purchasing decisions. And

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Kusuma, Araafiona Chandra, Sari Listyorini, and Sudharto P. Hadi. "Pengaruh Persepsi Harga, Brand Image, dan Electronic Word Of Mouth (E-Wom) terhadap Keputusan Pembelian (Studi Pada Konsumen Emina Cosmetics di Kota Semarang)." Jurnal Ilmu Administrasi Bisnis 11, no. 1 (2022): 118–26. http://dx.doi.org/10.14710/jiab.2022.33528.

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The tight competition in the cosmetic industry caused Emina Cosmetics sales in 2019-2020 to decline. Especially in make-up products that experienced the most significant decline. Price perception, brand image, and e-WOM are suspected as factors that can influence purchasing decisions. This study aims to determine the effect of price perception, brand image and electronic word of mouth on purchasing decisions of Emina Cosmetics in Semarang City. This type of research is explanatory research with sampling technique using non-probability sampling technique and purposive sampling method. Collectin

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