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Dissertations / Theses on the topic 'Price policy of marketing'

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Published: 30 May 2022

Last updated: 31 July 2025

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1

Wieland, Jürgen. "An investigation of price and product policy interdependencies in marketing mix management for the German foundry industry." Thesis, University of Gloucestershire, 2015. http://eprints.glos.ac.uk/3271/.

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The aim of this research is to investigate the influencing factors of price and product policy interdependencies on a standarsided marketing mix management approach within the German foundry industry. The analysis of knowlege of marketing mix management and its processes show that these, despite their benefits, are lacking and have not yet reached marketers' acceptance despite their proven usefulness (Kotler 2009). Scientific discussion is still far from reaching a common agreement on a theoretical model for the management of price and product interdependencies within a standardised marketing

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2

Hisham, Abdelradi Khalaf Fadi Mohamed. "Understanding Recent Food Price Patterns: A Time-Series Approach." Doctoral thesis, Universitat de Barcelona, 2014. http://hdl.handle.net/10803/287226.

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The guiding theme of this thesis is the empirical analysis of recent food price behavior. It is composed of three applied studies that address the impacts of energy prices on both food price levels and volatility, as well as the impact of public information release on futures markets of major agricultural commodities. Non-structural time series econometric techniques are applied for such purpose. In the first chapter, the impact of the Spanish biodiesel industry on agricultural feedstock prices is investigated. Both price level and volatility interactions are evaluated. Three relevant prices

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3

Svobodová, Martina. "Podnikatelský plán: kosmetické studio." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-262263.

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The aim of the thesis is to prove whether is this business plan a feasible project or not. Based on the conclusion the entrepreneur will decide to go for the realization or not. The subject of the thesis is a beauty studio with already certain amount of current clients however still with substantial space for improvement. To reach better profitability there are calculations, analysis and set up of a new strategy carried out.

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4

Minton, Elizabeth. "The Theoretical Antecedents to Communication Primes: A Holistic Perspective with Public Policy Implications." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18315.

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This research provides a thorough review of the research on priming and marketing (essay 1) as well as empirically explores several unintended consequences of priming (essay 2) and the antecedents to priming effects (essay 3). In essay 1, priming research is reviewed using a classification system based on priming outcome using the ABC model of attitudes (i.e., affective, behavioral, and cognitive priming). The priming process is discussed, and types of priming in each category are reviewed before challenges in the priming process are discussed. In essay 2, non-product-centric (i.e., collateral

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5

Чорна, А. С. "Удосконалення маркетингової діяльності «Bexhill Trading Auto»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12508.

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У роботі розглядаються теоретичні аспекти маркетингової діяльності, а саме сутність, цілі, організація та планування маркетингової діяльності на підприємстві, особливості маркетингової діяльності на автомобільному ринку. Проаналізовано автомобільний ринок України, місце компанії «Bexhill Trading Auto» на даному ринку та маркетингова діяльність компанії. В результаті SWOT – аналізу застосованого до підприємства «Bexhill Trading Auto», визначено його сильні та слабкі сторони. Сильними сторонами є конкурентоздатна цінова політика, охоплення великої частки автомобільного ринку, розвинута веб-стор

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6

Meyer, Ferdinand. "Model closure and price formation under switching grain market regimes in South Africa." Thesis, Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-12082006-105715.

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Thesis (D.Phil.(Agricultural Economics, Extension, and Rural Development))--University of Pretoria, 2006.<br>Includes summary. Includes bibliographical references. Available on the Internet via the World Wide Web.

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7

Jelínková, Martina. "Návrh na zlepšení marketingového řízení ve firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221773.

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Master´s thesis analyzes problems associated with the marketing management of a business company. It suggests the marketing management´s strategy which, if respectfully followed, would lead to better company propagation and distribution and at the same time to a stronger market position and to a riddance of the weaker competition.

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8

Ilicheva, Elena. "Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-838.

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This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. This work confirms the existence of modern marketing trend in the e-commerce, which uses discounts as a tool for communication with consumers and for retaining them in the shop as a regular customer, and not just for traditional use of discounts as a way to sell remaining goods. To conduct the study the collected data obtained through sys

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9

Кирієнко, К. В. "Формування товарної політики підприємства (на матеріалах ТОВ «Сівертекс»)". Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/19586.

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Кирієнко, К. В. Формування товарної політики підприємства (на матеріалах ТОВ «Сівертекс») : магістерська робота : 075 Маркетинг / К. В. Кирієнко ; керівник роботи Полковниченко С.О.; Національний університет «Чернігівська політехніка», кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2020. – 94 с.<br>У випускній кваліфікаційній роботі розглянуто проблему формування маркетингової товарної політики ТОВ «Сівертекс». У першому розділі розкрито наукові підходи до визначення сутності та цілей маркетингової товарної політики; визначено основні складові маркетингової товарної політики

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10

Schwarz, Petra. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377639.

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The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.

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11

Рябченко, Ірина Михайлівна, Ирина Михайловна Рябченко та Iryna Mykhailivna Riabchenko. "Теоретико-методичні засади маркетингового ціноутворення на машинобудівних підприємствах". Thesis, Вид-во СумДУ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/43292.

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Дисертація присвячена дослідженню теоретико-методичних положень маркетингового ціноутворення на машинобудівних підприємствах. Удосконалено та уточнено інструментарій маркетингового ціноутворення, що дозволяє глибше зрозуміти сутність понять та ефективніше їх застосовувати в господарській діяльності. Запропоновано та обґрунтовано методичний підхід до визначення інтегрального показника ціннісних характеристик товару, що впливають на ухвалення рішення про придбання товару. У дисертації розроблено методичний підхід до визначення ціни і споживчо-мінової цінності товару машинобудівних підприємств,

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12

Tsiligiannis, Georgios. "Marketing aspects of consumer price perception." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9704.

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This thesis focuses on two theoretical approaches from the marketing literature: first, the degree to which consumers tend to associate a higher product price with a higher quality (price-perceived quality relationship) and second, the assumption that odd prices (prices set just below the nearest round figure) generate higher than expected demand at that level. The thesis concludes that there seems to exist an overall positive weak correlation between product price and perceived quality, which is also product/market specific, and that the effects of odd pricing on demand have been mixed and in

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13

SCHWARTZ, SCARLETT. "Women, Wealth and Social Norms Theory: Financial Behaviors and Perceptions of Affluent Women in Their Prime Years." VCU Scholars Compass, 2011. http://scholarscompass.vcu.edu/etd/2445.

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Financial security in retirement is an important social issue, yet many affluent women may have behaviors, attitudes or perceptions that could be detrimental to their financial security—putting them at risk for poverty in their retirement years. A survey was developed and implemented in 2009 to investigate the behaviors, attitudes, and perceptions regarding financial management among affluent ($250,000 or more of household investable assets) United States women in their prime years (aged 50–69) to determine if Social Norms Theory could be applied to this population. Three hypotheses were teste

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14

Forssell, Sara. "Rice price policy in Thailand : policy making and recent developments /." Lund, 2008. http://www.gbv.de/dms/zbw/594027888.pdf.

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15

Kitchenko, O. N. "Choice of marketing strategy of price determination." Thesis, Національний технічний університет "Харківський політехнічний інститут", 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47019.

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16

Fiodendji, Komlan. "Monetary Policy, Asset Price and Economic Growth." Thèse, Université d'Ottawa / University of Ottawa, 2012. http://hdl.handle.net/10393/22725.

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The relations between monetary policies, asset prices, and economic growth are important and fundamental questions in macroeconomics. To address these issues, several empirical works have been conducted to investigate these relations. However, few of them have documented whether these relations differ across regimes. In this context, the general motivation of this thesis is to use dependent regime models to examine these relations for the Canadian case. Chapter one empirically analyzes the interest rate behaviour of the Canadian monetary authorities by taking into account the asymmetry in th

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17

Spahni, P. "The Common Wine Policy and price stabilization." Thesis, University of Newcastle Upon Tyne, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.372934.

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18

McGough, Bruce. "Learning, oil price shocks, and monetary policy /." view abstract or download file of text, 2000. http://wwwlib.umi.com/cr/uoregon/fullcit?p9987239.

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Thesis (Ph. D.)--University of Oregon, 2000.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 143-145). Also available for download via the World Wide Web; free to University of Oregon users.

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19

Johny, P. K. "Marketing channels and price spread of aquaculture products." Thesis, Central Marine Fisheries Research Institute, 1993. http://eprints.cmfri.org.in/11070/1/Johny%20P.K..pdf.

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Shrimps occupy a commanding position in the global market by virtue of its ever increasing demand and competetive international prices. A major advantage of aquaculture is that production can be market oriented as against the production oriented marketing in capture fisheries, A proper understanding of consumer demand and the consumers attitudes is a major pre-requisite in planning a viable aquaculture production programme. The systems and technologies of farming to be adopted will also be governed by the nature of the market. It is also quite obvious that the quality and size at harvest, as w

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20

Matheson, Fiona Combe. "Museum policy and marketing strategies." Thesis, Northumbria University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.333143.

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21

Lindsey-Mullikin, Joan Marie. "Beyond reference price: The role of unmet price expectations in consumers' perceptions of value." Diss., The University of Arizona, 1999. http://hdl.handle.net/10150/284440.

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This dissertation posits an entirely new approach for understanding the reference price phenomenon. It is proposed that Festinger's (1957) theory of dissonance reduction provides a practical framework for studying situations in which consumers' encountered prices are significantly different from their expectations. The three modes of dissonance reduction initially proposed by Festinger (to change one's attitude or cognition, to seek consonant information, or to trivialize some element of the dissonant relationship) are experimentally manipulated. These three modes of dissonance reduction are t

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22

Lau, Kwai-hin Kenneth. "Competitive marketing behaviour in Hong Kong telecommunications market /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18003461.

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23

Schenkelberg, Heike. "Three essays on price setting and monetary policy." Diss., lmu, 2012. http://nbn-resolving.de/urn:nbn:de:bvb:19-143283.

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24

Ebrahim, Rabab H. A. H. "Dividend policy, stock liquidity and stock price informativeness." Thesis, University of Bradford, 2017. http://hdl.handle.net/10454/16047.

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Dividend policy, its determinants, and its impact on firm value are of significant academic interest, and many theories and explanations have been posited on the subject over the years, but there has not been a universal agreement. This thesis examines the links between dividend policy, various aspects of stock liquidity and price informativeness. We study a sample of UK firms over the period from 1996-2013. We show that, on average, stocks of dividend payers have significantly lower bid–ask spread and a lower illiquidity ratio than their counterparts of non-dividend payers. We also find that

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25

Trotter, S. D. "Price discrimination and public enterprise." Thesis, University of York, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.381287.

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26

Zhang, Liping. "Three essays on low-price guarantees." Thesis, University of Ottawa (Canada), 2005. http://hdl.handle.net/10393/29275.

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This thesis consists of three essays and one literature review. The thesis examines theoretically the effects of Low-Price Guarantees (LPGs), which are increasingly common in retail markets and goods industries. Although the essays in this thesis share a common theme, they can be read independently without impeding the readers' understanding of the issues discussed in each. The first essay studies the effects of LPGs in the search model of Salop and Stiglitz (1977). This model provides a general framework for the comparison of Matching Competition Clauses (MCCs) and Beating Competition Clauses

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27

Eldridge, Roger Wayne. "KENTUCKY FEEDER CATTLE PRICE ANALYSIS: MODELS FOR PRICE PREDICTIONS AND GRAZING MANAGEMENT." Lexington, Ky. : [University of Kentucky Libraries], 2005. http://lib.uky.edu/ETD/ukyagec2005t00310/RWThesis.pdf.

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Thesis (M.S.)--University of Kentucky, 2005.<br>Title from document title page (viewed on November 8, 2005). Document formatted into pages; contains viii, 90 p. : ill. Includes abstract and vita. Includes bibliographical references (p. 86-88).

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28

Kosenko, Rustan. "A multimethod experimental investigation of the effect of market price knowledge on acceptable price range." Diss., Virginia Polytechnic Institute and State University, 1987. http://hdl.handle.net/10919/77813.

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This dissertation reports a multimethod investigation of the relationship between market price knowledge and the width of the acceptable price range. Psychophysics and Social judgment theory are discussed as supporting the existence of acceptable price thresholds (limits) and acceptable price range. Hypotheses stemming from Social judgment theory are offered directly relating market price knowledge with the width of the acceptable price range. The relationship between market price knowledge and acceptable price range was investigated using two different methods, the Stoetzel and the Own-Cate

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29

Tepe, Fatma Sine. "Biofuel policy and stock price in imperfectly competitive markets." [Ames, Iowa : Iowa State University], 2010. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1476355.

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30

Fleming, M. W. A. "Price discrimination law : developing a policy for New Zealand." Thesis, University of Canterbury. Accounting and Information Systems, 1985. http://hdl.handle.net/10092/2736.

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The purpose of this thesis is to develop a policy towards anticompetitive price discrimination in New Zealand. Price discrimination occurs where the ratio of price to cost in two sales differs. Legislation against price discrimination may be enacted as part of our Competition Law, a set of laws designed to promote efficiency and competition in industry and commerce. The first section of this thesis examines the economics of price discrimination and its effects on efficiency, income distribution and competition. We conclude that the effects are ambiguous and depend upon the circumstances in whi

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31

Lee, Young Koo. "Macroeconomic effects of monetary policy and oil price changes /." free to MU campus, to others for purchase, 1996. http://wwwlib.umi.com/cr/mo/fullcit?p9841213.

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32

Rosemeier, Sven. "Sustainability Marketing : The Implementation of Sustainability Communication in Marketing Related Activities." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-630.

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Purpose: The purpose of this thesis is to investigate how apparel and apparel brands are communicating their sustainability activities through marketing in the respective offline and online retail environments with the support of communication appeals to engage the consumer to purchase clothing items more sustainably. Method: The study implemented a qualititave research nature. Through a semi-structured interview, six department managers of three different apparel companies have been interviewed to give input concerning their sustainability marketing activities and their use of various communi

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33

Gillespie, Gill. "The Child Support Act 1991 : what price the family?" Thesis, University of Lincoln, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.269640.

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Plante, Michael. "Three essays on monetary policy responses to oil price shocks." [Bloomington, Ind.] : Indiana University, 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3380121.

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Thesis (Ph.D.)--Indiana University, Dept. of Economics, 2009.<br>Title from PDF t.p. (viewed on Jul 14, 2010). Source: Dissertation Abstracts International, Volume: 70-12, Section: A, page: 4803. Advisers: Edward F. Buffie; Eric M. Leeper.

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Antonakakis, Nikolaos, Ioannis Chatziantoniou, and George Filis. "Dynamic Spillovers of Oil Price Shocks and Economic Policy Uncertainty." WU Vienna University of Economics and Business, 2014. http://epub.wu.ac.at/4082/1/wp166.pdf.

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This study examines the dynamic relationship between changes in oil prices and the economic policy uncertainty index for a sample of both net oil-exporting and net oil-importing countries over the period 1997:01-2013:06. To achieve that, we extend the Diebold and Yilmaz (2009, 2012) dynamic spillover index using structural decomposition. The results reveal that economic policy uncertainty (oil price shocks) responds negatively to aggregate demand oil price shocks (economic policy uncertainty shocks). Furthermore, during the Great Recession of 2007-2009, total spillovers increase considerably

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36

Karlsson, Christopher, and Renteln Alexander von. "Stock price volatility and dividend policy: The German stock exchange." Thesis, Jönköping University, IHH, Nationalekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53018.

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The objective of this research is to analyse if there is a negative relationship between dividend policy and stock price volatility in the German stock market. The data that was collected for this research consists of the 30 biggest companies listed on the German stock exchange Deutscher Aktienindex known as DAX 30 for the period 2000-2020. Fixed effect model estimated by panel data was applied to find the results of this research. The findings showed that the main variables of dividend policy (dividend yield and payout ratio) were negatively significant correlated with stock price volatility

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Engelmann, Josh. "Dairy price risk management analysis." Thesis, Kansas State University, 2011. http://hdl.handle.net/2097/13209.

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Master of Agribusiness<br>Department of Agricultural Economics<br>Kevin Dhuyvetter<br>The size of our dairy operation increased from 300 milk cows to 1,700 milk cows in 2003. Once the dairy operation increased, the dependency on milk price to support the entire operation also increased. This was due to the fact that the cropping side of the operation became more devoted to growing feed for the livestock as opposed to producing cash crops. Thus, the increase in the number of milk cows led to decreased diversity in our income potentially increasing the financial risk of the operation. The p

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趙汝謙 and Yu-him Chiu. "Price in the "birdcage": an analysis of the price reform in the People's Republic of China since 1978." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B31210235.

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Summerour, Alice Rebecca. "An investigation of the differential effect of employment risk and price risk on wage rates and compensation." Thesis, Georgia Institute of Technology, 1993. http://hdl.handle.net/1853/28555.

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40

Helfrich, Devin B. "Price distortions in the commodity futures markets." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/78485.

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Thesis (S.M. in Technology and Policy)--Massachusetts Institute of Technology, Engineering Systems Division, 2012.<br>Cataloged from PDF version of thesis. Page 91 blank.<br>Includes bibliographical references (p. 87-90).<br>Speculation is not monolithic; it comes in many forms. A certain level of speculation is required for commodity futures markets to function. On the other hand, certain types of trading activities by speculators may damage a market's price discovery function and in turn its hedging function. However, there is great disagreement as to which types of speculation can distort c

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41

-chun, Chia, and 皋嘉駿. "The price matching guarantees policy regarding Relationship marketing application effect." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/59332270023260237357.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>95<br>This is a trend when marketing channels are the key to successful retailing. Only the retailers that have close bonds with customers will get profits in the end. Relationship marketing means to establish stable and sustainable trading relations with customers, and serves as one of the important marketing strategies for businesses to become and remain competitive. Berry and Parasuraman (1991) initiated that relationship marketing is a strategy to attract, develop and retain customers. Furthermore, Berry and Parasuraman noted that a customer retention strate

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Cabrita, Ana Mafalda de Magalhães da Franca Neto. "Os 4P'S na indústria farmacêutica: o caso da Genéricos Portugueses." Master's thesis, 2012. http://hdl.handle.net/10071/5422.

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Comparando Portugal e os restantes países da Europa, no ano de 2006, verifica-se que o mercado português farmacêutico de genéricos não segue o mesmo comportamento que os mercados no resto da Europa. Portugal tinha medicamentos genéricos com um preço elevado, tendo em conta as quotas de mercado serem superiores em valor (e não em quantidade). Comportamento de mercado contrário, que se observa nos restantes países europeus. A Genéricos Portugueses, uma PME portuguesa que opera no mercado de genéricos nacional, identificou a potencialidade desta oportunidade. Assim, e considerando as influências

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Gruber, Gottfried. "Pricing strategies in online & offline retailing." Thesis, 2008. http://epub.wu.ac.at/1872/1/document.pdf.

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The thesis deals with pricing strategies for multichannel retailers, especially traditional stores which additionally manage an online shop. The problem of integrating two sales channels and applying a well-suited pricing strategy is still an emergent question. This work develops a stochastic model to represent consumer behavior on pricing. On the one hand the model contains two probability functions which render consumers' reservation prices for each individual channel. On the other hand the stochastic model is based on numerous distributions which represent switching probabilities from and t

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Александрочкіна, П. О. "Розробка стратегії диверсифікації послуг туристичного підприємства ТОВ "Вилкове-Пелікан-Тур"". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/9868.

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У роботі розглядаються теоретичні аспекти стратегії диверсифікації послуг туристичного підприємства. Розглянуто поняття та види стратегії диверсифікації послуг. Виокремлено наукові підходи щодо диверсифікація бізнесу на туристичних підприємствах. Надано загальну характеристику туристичного оператора ТОВ «Вилкове-Пелікан-Тур». Проаналізовано фінансово-господарську діяльність ТОВ «Вилкове-Пелікан-Тур», структуру доходу та продажу послуг на підприємстві. Проведено діагностику конкурентоспроможності підприємства методами: PEST-аналізу, SWOT-аналізу та визначено конкурентні переваги. Запропоновано

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WANG, REN-TAO, and 王仁濤. "Marketing spread and price transmission." Thesis, 1992. http://ndltd.ncl.edu.tw/handle/46796080431322995673.

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"Price discrimination and patent policy." Massachusetts Institute of Technology, Center for Energy Policy Research, 1988. http://hdl.handle.net/1721.1/29492.

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by Jerry Hausman and Jeffrey K. MacKie-Mason.<br>"September, 1986. Current version: March 15, 1988."--3rd prelim. page.<br>Includes bibliographical references.<br>Financial support from the Center for Energy Policy Research of the MIT Energy Laboratory.

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Lateva, Milena. "Setting Price and Discount Policy." Master's thesis, 2018. https://repositorio-aberto.up.pt/handle/10216/114247.

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Lateva, Milena. "Setting Price and Discount Policy." Dissertação, 2018. https://repositorio-aberto.up.pt/handle/10216/114247.

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莊智達. "Policy Announcement, Terrorism and Tourism Price." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/87v29g.

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Arora, Vipin. "Macroeconomic policy and oil price dynamics." Phd thesis, 2011. http://hdl.handle.net/1885/151203.

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