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Lockshin, Lawrence S. "The price/quality relationship in wine : differential effect of price and oak level on quality perceptions of consumers and wholesalers /." The Ohio State University, 1991. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487687485808301.
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Rao, Akshay R. "The impact of product familiarity on the price-perceived quality relationship." Diss., Virginia Polytechnic Institute and State University, 1986. http://hdl.handle.net/10919/71176.
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This dissertation investigates the dissimilar use of price and intrinsic information in product quality assessments by differentially familiar buyers. Further, the impact of price and intrinsic information in evaluating monetary sacrifice, product value and purchase intention are examined. In particular, the impact of differing degrees of buyer familiarity with the product is hypothesized to affect the extent to which price or intrinsic information is used to assess product quality. A secondary set of hypotheses posits relationships between different cues used in value perceptions and manifestations of behavioral intention, depending on buyer familiarity with the product.
Pre-experimental work was conducted to accomplish numerous objectives. First, it was necessary to identify a product which exhibited an objective quality-price association in the marketplace that would be used in the experiment. Second, price and intrinsic cue levels were established through pretests. Third, with the assistance of experts, a scale was developed to determine subject familiarity with the product.
Based on refinements dictated by pre-experimental work, data were collected to examine the effects of price and intrinsic cues on perceptions of quality, sacrifice, value and willingness to buy, in a 4x2 between subjects factorial design. Subjects' familiarity with the product was assessed and, depending on their degree of familiarity, their responses were analyzed in one of three similar experiments. Data were collected using both magnitude and category scaling procedures. The degree to which variations in the independent variable resulted in variations in responses were compared for the three differentially familiar groups to assess support for the hypotheses.
In general, there is a great deal of support for the primary hypotheses, suggesting that unfamiliar, moderately familiar and highly familiar buyers display different cue utilization strategies while assessing product quality. It is likely that all subjects not having the same value for money resulted in relatively weak support for the secondary hypotheses.
The implications of the findings are discussed from the perspectives of conceptual, methodological and analytical advances as well as practitioner relevance. The limitations of the research effort are outlined as are potential areas of future research.Ph. D.
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Caicedo, Jeannie Helen. "Relationship between technical knowledge and price-perceived quality in an industrial setting." FIU Digital Commons, 1994. http://digitalcommons.fiu.edu/etd/1967.
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As proven by many studies, non-industrial consumers perceive price as a strong quality indicator. However, the applicability of this behavior to an industrial setting has been long questioned. It is hypothesized in this research that the levels of price-perceived quality will decrease in an industrial setting as the technical knowledge of the buyer increases. Judgement Sampling method was used to select the most appropriate sample for this study. Since engineers are particularly important influencers in the purchase decision process in organization, engineering students and professors were chosen as the study population. A survey was administered to a sample population that consisted of 153 respondents out of which 3.3% were professors, 9.8% graduate students, and 76.4% undergraduate students; 70.6% males and 15.7% females; 13.7% Mechanical Engineering, 28.1% Industrial Engineering, 7.8% Civil Engineering, 34% Electrical Engineering, and 4.6% Computer Engineering students. We evaluated the relationship between technical knowledge and price-perceived quality in an industrial setting using various regression models and other statistical models. Findings indicate that the price-perceived quality effect moves from an almost linear behavior to a nonlinear one as the technical knowledge increases. However, the transition from linear to nonlinear seems to be random. Further studies are needed. In our specific experiment, technical attributes, such as processing speed, RAM size, hard drive size, and CD-ROM speed, possess a strong positive relationship with quality (i.e. a "the faster, the better; the more, the merrier" type of situation); on other hand, our experiment indicates that price loses its significance as an indicator of quality as the buyer's technical knowledge increases.
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Gibson, Huston John. "Perceived school quality and its relationship with monetary housing value school facility age and its association with housing sale price /." Tallahassee, Florida : Florida State University, 2009. http://etd.lib.fsu.edu/theses/available/etd-08112009-172125/.
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Thesis (Ph. D.)--Florida State University, 2009.Advisors: Timothy S. Chapin, Charles E. Connerly, Florida State University, College of Social Sciences and Public Policy, Dept. of Urban and Regional Planning. Title and description from dissertation home page (viewed on Mar. 23, 2010). Document formatted into pages; contains xiii, 201 pages. Includes bibliographical references.
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Guo, Mingyang, Jianan Sun, and Wanting Zhang. "Relationship Marketing: A quantitative study on what factors affect customer satisfaction towards organic food." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75976.
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Background: With the development of organic food market, the marketers are required to investigate how to satisfy their customer in order to gain more profit and competitive advantages in the market. The investigation of customer satisfaction helps the researchers know the requirement of customer. Purpose: The purpose of the paper is to explain what factors affect customer satisfaction towards organic food. Methodology: The quantitative approach had been applied in this study. All the data was collected through self-completion questionnaire while SPSS has been used to analyze the data. Findings: The results indicated that price, taste and freshness can affect the customer satisfaction towards organic food while the food safety will not lead to the influence of customer satisfaction in this research
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Blalock, James Gaddis III. "Postsecondary Institutional Use of a Yearly Academic Quality Improvement Program and Its Relationship with Enrollment Price and Student Persistence through Graduation." Thesis, The George Washington University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10785222.
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To address the issues of affordability and student persistence through graduation, some institutions of higher education have embraced the Malcolm Baldrige National Quality Award (MBNQA) program. The fact that several of these institutions have subsequently shown improvements in affordability and student retention suggests that other colleges and universities that have adopted the Baldrige framework or a Baldrige style approach to institutional management may also be making improvements in the same institutional outcomes. However, to date, little research has been conducted to measure whether these institutions are improving in affordability and retention. To help close this gap in research, the present study investigated to what extent participating in a Malcolm Baldrige National Quality Award (MBNQA) based program improves affordability and degree completion. The study’s four research questions asked whether an institution’s participation in a MBNQA-based program was associated with the institution’s first-year, full-time, degree/credential-seeking undergraduate students’ (a) net enrollment cost, (b) student debt, (c) the likelihood of degree completion, and (d) the institution’s educational expense per degree.
Data for the period 2000 to 2013 were gathered for 870 colleges and universities accredited by the Higher Learning Commission. Of these institutions, 167 AQIP/Baldrige-participating institutions were compared by regression analysis to 703 non-participating institutions concerning several dependent variables related to student costs or student retention and graduation.
After controlling for year, institutional characteristics, and student demographics, results indicated that an institution’s participation in a MBNQA based program was associated with lower in-state tuition and fees (-$187), decreased student first-year student retention (-1.1%), increased student persistence (.9%), and decreased 150% graduation rates (-2.1%) or students graduating on or before 3yrs for 2-year intuitions and 4yrs for 4-year institutions. However, MBNQA based program participation was not statistically significantly associated with out-of-state tuition and fees, percentage of students receiving loans, average student loan amount, and institutional expense per degree.
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Huang, Weiyang, Hongyu Zhu, and Yuxin Pan. "How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65291.
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Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with customers by satisfying them as much as possible. Since relationship marketing has highly-discussed concerns building the long-term relationship and improve customer satisfaction, the study aims to describe how different relationship marketing tactics affect customer satisfaction. According to previous scholars, four different major relationship marketing tactics were selected to investigate and described in the study, which are the quality of service, price perception, brand perception and value proposition. The authors developed a theoretical framework by reviewing previous works of literature to see how companies use relationship marketing tactics as a business strategy to develop customer satisfaction. The method of quantitative research was applied to this study and a online questionnaire was used to collect data. In results chapter, the authors tested descriptive analysis, reliability, validity, regression analysis by analyzing the empirical findings. There are three hypotheses accepted and one rejected. In the end of this paper, the authors analyzed and described the data in detail and revealed the effect of each relationship marketing tactics on customer satisfaction. Limitation of this study and further research are also presented.
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Davidson, Catrin, and Abeysekera Denum Nimanthi. "The good and the gratis : A value aspect on free goods and services." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-66352.
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Thanks to the Internet, the consumers have access to a world of information and can easily compare the goods and services of one supplier to the other, and so be a part of the value creating process. Price is still key, but since producers are already pushing their costs to the limit, what Chris Anderson calls the “race to the bottom” they have to compete in other manners, meaning they have to dive deeper than lowest of prices. However these free goods and services must have a value even though they do not have a price tag attached. The respondents found two types of value, social/collective value and individual/emotional value and this also induces that value is relative. People are making choices to consume a good or service he or she has to prioritize these resources among the available time, money and even space, thus this prioritization is made even when the good is free. The price-quality relationship is prevailing, but not in the fields where distribution and replication is free.
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Nilsson, Eddie, and Tobias Grieg-Halvorsen. "The experienced value journey of slow fashion consumers: from pre-purchase to post-purchase of apparel." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96179.
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Purpose: The purpose of this research is to explore how consumers of slow fashion experience value of apparel in relation to price, quality, appearance and style, awareness, and trust.Research questions: How do the extrinsic cues in relation to slow fashion influence the value journey of slow fashion consumers? What is the experienced value journey of slow fashion consumers from pre-purchase to post-purchase of apparel?Methodology: data was collected through semi-structured interviewing with eight participantsFindings: The research identified that slow fashion consumers undergo a value journey based on five components: their knowledge, altruistic concerns, personal investment, expectations, and their emotional connection. Their knowledge is formed by how much the slow fashion consumers know about the production process of the apparel, the material quality of the apparel, and themselves in terms of their personal preferences. Their altruistic concerns involve influences how they consume and use clothes based on their ethics. Their personal investment is determined by how much time, effort, and resources they are willing to spend on pieces of apparel. The slow fashion consumer then set an expectation on how well the piece of apparel satisfies these three components through its usage in a post-purchase context. If the piece of apparel exceeds their expectations, they form an emotional connection. This emotional connection again determines their next line of consumption of apparel in a pre-purchase context. These five components determine therefore the process of slow fashion consumers’ perceived value pre-purchase to the perceived value-in-use post-purchase.
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Brasington, David Martin. "The relationship between house prices and school quality." Connect to resource, 1997. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1271853632.
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Babb, Thomas Eugene. "Assessing the Relationship of Wetland Quality and Home Sale Prices; a Hedonic Study." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345557243.
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Cho, Aehwa Kwon. "Effects of clothing interest and knowledge on perceptions and evaluation of clothing products: moderating effects on price-perceived quality relationships." Diss., Virginia Tech, 1992. http://hdl.handle.net/10919/39200.
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Garbacz, Laure. "Les problèmes éthiques et juridiques de la prise en charge du patient face à l'émergence de nouvelles pratiques médicales." Thesis, Paris 5, 2014. http://www.theses.fr/2014PA05D014/document.
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Il existe en médecine deux modèles complémentaires de prise en charge du patient : D’une part, le biomédical qui procède de l’application en médecine de la méthode analytique des sciences exactes. Schématiquement, « être malade » se réduit à avoir une maladie, avoir « une entité morbide » à l’intérieur de l’organisme que le professionnel de santé devra identifier. Ce modèle, classiquement enseigné dans les facultés de médecine est limité par le fait qu’il ne prend pas en compte l’individu dans sa globalité, mais se limite à l’organe, lui-même considéré comme un objet. D’autre part, le modèle biopsychosocial prend en compte les interrelations entre les aspects biologiques, psychologiques et sociaux de la maladie. Selon ce modèle, l’évolution clinique du patient est déterminée, non pas par les seuls facteurs biologiques, mais aussi par les formes de vie collective et les événements psychosociaux, co-constitutifs de la vie du sujet, ainsi que par les structures et les valeurs qui caractérisent la communauté. Depuis quelques années, les patients revendiquent une modification de la logique biomédicale de leur prise en charge et souhaitent être remis au cœur des préoccupations par l’adoption d’une logique biopsychosociale. Les avancées scientifiques de la médecine dite « moderne » laissent cependant apparaitre de nouvelles pratiques susceptibles de modifier et d’affecter considérablement la prise en charge actuelle des patients. En effet, si l’éducation thérapeutique du patient (ETP) répond bien à la préoccupation de prendre en charge l’aspect psychosocial et la réalité psychique du malade, la télémédecine en revanche, tend vers un risque de déshumanisation de la relation soignant/ soigné. Devenues l’une et l’autre des priorités de la santé publique, elles ne sont cependant pas sans poser de nombreux questionnements, qui pourraient insuffisamment être pris en compte par les acteurs responsables de leur mise en œuvre. L’objectif principal du travail de recherche est d’identifier les divers enjeux éthiques et juridiques émanant de ces nouvelles formes de prise en charge du patientIn the health care system two complementary models of patient management exist: On the one hand, the biomedical model applies the analytic methodology of exact sciences. Schematically, "being sick" is simplified as having a disease, i.e. having a "morbid entity" within the body that the health professional will need to identify. This model, typically taught in medical schools, is limited by the fact that it does not take in consideration the patient globally, but rather focuses on the organ, which is considered as an object. On the other hand, the biopsychosocial approach takes into account the relationships between biological, psychological and social aspects of the disease. According to this model, the clinical evolution of the patient is not solely determined by the biological factors, but also by the forms of collective life and co-constitutive psychosocial life events of the subject, as well as by the structures and values that characterize the community. In recent years, patients have been claiming that a change in the biomedical logic of patient management is needed and wish to be a central concern by adopting a biopsychosocial logic. However, the scientific advances of the so-called "modern" medicine have allowed the emergence of new practices that may change and significantly affect the current management of patients. Indeed, even if the therapeutic patient education (TPE) meets the concerns of supporting the psychosocial aspect and the psychological reality of the patient, telemedicine, in contrast, tends to dehumanize the caregiver / patient relationship. Both have become priorities of the public health system, although not without raising numerous questions, which could be insufficiently taken into account by the actors responsible for their implementation. The main objective of the research is to identify the various ethical and legal challenges brought by these new forms of patient management
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Wu, Wen-Hsuan, and 吳文軒. "Using Fuzzy Regression to Explore the Relationship between Quality and Price." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/05129459980638782113.
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Peng, Yu-Chen, and 彭玉成. "The Study of Relationship Quality Brand Relationship Quality to Price Sensitivity of Luxury Goods between Taiwanese and Mainland China’s Consumer." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/04369509609265749025.
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碩士大葉大學
管理學院碩士在職專班
99
This study state the consumers' price sensitivity . We focus on the sensitivity influenced by quality of international luxury brand, including relationship quality and the brand relationship quality. The object of study: The consumers of Taiwan and China who have purchased luxury goods within the last year, and both Taiwan and China are study areas, a total of 350 questionnaires, collected 339 questionnaires, 259 of valid questionnaires. The results show that: First, when relationship quality is higher, the price sensitivity has a positive impact. Second, when brand relationship quality is higher, the price sensitivity has a positive impact as well.
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Lu, Kun-Yen, and 呂昆諺. "The Relationship Between Stock Price Informativeness And The Quality Of Capital Budgeting." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/60627826953159644052.
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碩士國立中正大學
財務金融研究所
100
This thesis attempts to observe the relationship between stock price informativeness and the quality of capital budgeting. The stock price informativeness can be divided into firm-specific stock return variation which result in trading by investors with private information and systematic stock return variation which result in public announcements. This study follows Durnev, Morck and Yeung (2004) and focus on stocks which traded on TWSE during the financial tsunami period. The empirical results indicate that the relationship between firm-specific stock return variation and the quality of capital budgeting is significantly positive. The empirical results also indicate that the relationship between systematic stock return variation and the quality of capital budgeting is significantly negative.
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Chung, Sungwon. "The relationship between price, reputation, and product knowledge on transaction value in price comparison web sites." Diss., 2008.
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Thesis (M.A.)--Michigan State University. Dept. of Advertising, Public Relations, and Retailing, 2008."Committee members: Dr. Keith Adler, Dr. Constantinos Coursaris, and Dr. Mira Lee"--Acknowledgments. Title from PDF t.p. (viewed on Aug. 6, 2009) Includes bibliographical references (p. 58-61). Also issued in print.
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Steele, John W. "An examination of the price-quality relationship among domestic, European, and Japanese automobiles." 1988. http://catalog.hathitrust.org/api/volumes/oclc/23090482.html.
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Hsieh, Li-Ling, and 謝莉伶. "The Relationships among Customer Relationship, Production Quality, Service Quality, Price, Customer Satisfaction and Customer Loyalty – An Example of Taiwan TFT-LCDs Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/2n357v.
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碩士元智大學
工業工程與管理學系
104
This research was aimed at exploring the relationship among customer relationship, production quality, service quality, price and customer satisfaction in Taiwan TFT-LCDs Industry. We find that customer relationship, production quality , service quality and price affects customer satisfaction and customer loyalty . All of these relationships are significant and positive.
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PIN, TSENG WEI, and 曾韋賓. "The Relationship Among Business Image, Service Quality, Perceived Price, Customer Satisfaction and Customer Loyalty-- A Study of the C Security CorporationThe Relationship Among Business Image, Service Quality, Perceived Price, Customer Satisfaction a." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/17871609776967301072.
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碩士國立高雄應用科技大學
企業管理系碩士在職專班
99
The security business in Taiwan have commenced ever since the first security corporation operated in 1978, till today the business develops more than 30 years. As people of Taiwan accumulate their fortune gradually, which enhance the demand of security business service. To meet with multiple-choice market, to keep competition force, all security companies are investing in R&D aggressively, purchasing advantage facilities, and cultivating professional security service employees. The final aim of their mission is to elevate their customer’s satisfaction, and in tern, to strength their customer loyalty and soar their firm’s profitability to a new height. Hence, this study, conducted with C security corporation, studied the relationship among variance of each others which adopted the business image, service quality and perceived price as antecedent variables, customer satisfaction as mediate variable, customer loyalty as dependent variable. A questionnaire survey was conducted and data were collected from the customers of C security corporation. 365 valid questionnaires were collected out of 400 questionnaires. Validity sampling rate was up to 91.2%. After the empirical analysis, the following conclusions were made in this study: (1) the effect of business image, service quality and perceived price on customer satisfaction was significantly positive; (2) the effect of business image, service quality and perceived price on customer loyalty was significantly positive; (3) the effect of customer satisfaction on customer loyalty was significantly positive. Finally, the mediating effect of customer satisfaction reveals that: (1) customer satisfaction has a partial mediating effect upon the relationship between business image and customer loyalty. (2)and has a partial mediating effect upon the relationship between service quality and customer loyalty. (3) and has a partial mediating effect upon the relationship between perceived price and customer loyalty. As the result, suggest to C security corporation must elevate its business image, service quality and make a good pricing strategy, to ensure high level customer satisfaction, in turn to the company and build up customer loyalty.
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Lee, Lung-Chung, and 李容君. "The Study of The Relationship among Service Quality,Corporate Image, Price Consciousness, Customer Satisfaction." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/98016432169534868878.
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碩士大葉大學
管理學院碩士在職專班
98
The purpose of this research is to explore the relations between the service quality, corporate image, price consciousness and customer satisfaction in cram school business. The research objects focused on the parents whose children are both learning in elementary schools and cram schools located in Taichung area. This research gave out 500 copies of questionnaire, a total of 467 copies were returned with 451 valid copies, a received rate of 90.2%. The empirical test used simple linear regression analysis and general linear model to validate the research hypotheses. The results of this thesis research indicate that: 1. The service quality positively influences the customer satisfaction. 2. The corporate image positively influences the customer satisfaction. 3. The price consciousness nega-tively influences the customer satisfaction. The outcome of these results allows us to deliver suggestions for management practices and future researches, and expect to offer these results as reference to manag-ers of cram school business.
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Lin, Qiumei. "Is There a Relationship Among Overall Nutritional Quality Index, Carbon Footprint and the Price of Food?" Thesis, 2012. http://hdl.handle.net/10222/15831.
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This study explores the relationship among the overall nutritional quality index (ONQI), the carbon footprint and price of 90 different foods. The ONQI and carbon footprint measure the healthiness and environmental impact of a food, respectively. Two models are estimated. The first is a hedonic model of the food price and two characteristics: ONQI and carbon footprint. A positive relationship between price and carbon footprint is found, implying higher priced foods have a larger environmental impact. The second model is a regression of ONQI on price and carbon footprint. A negative, non-linear relationship between ONQI and carbon footprint is found. This implies there is a complementary relationship between the healthiness of food and its environmental impact. Both models show that healthier food is also higher priced. This could explain why poorer consumers are less healthy than richer consumers, and why taxing food would disproportionately impact the health of the poor.
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Hsu, Chung-Ling, and 許仲靈. "The Study of the relationship between Price promotions, perceived quality and purchase intention of restaurant." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/88842281167482157316.
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碩士國立高雄第一科技大學
行銷與流通管理研究所
101
In recent years, Taiwan''s restaurant development was good, the face of increasing competition, all Owners always used increase turnover by the efforts of marketing practices. For the past marketing research was fewer research and analysis the "price promotions", such an intention to increase consumers'' willingness to buy. For this reason, the study aimed to explore and analyze the relationship between price promotions、perceived quality and purchase intention of restaurant. Variables studied primarily through price promotion frequency, diversity, motivation and perceived quality of tangibles, reliability, responsiveness, authenticity, empathy to conduct research into willingness to buy. The empirical part is based on the questionnaire as a research tool, mining personnel access method survey the average consumer. Test subjects are 300, 281 valid questionnaires were completed. Statistical analysis showed that: (1) the use of price promotion will effectively increase consumer purchase intention; (2) to enhance the perceived quality can effectively increase consumer purchase intention; (3) both perceived quality and price promotion can effectively increase the willingness to buy. According to the information collection and analysis of the results, the following recommendations: (1) consumer promotions feelings are immediate, and recommendations can be given immediate concessions or let accumulate or reach customers come before consumption limit has been carried out, immediate use and can be converted, you can increase consumers'' willingness to buy. (2) improving the quality of the perceived need to increase education and training of service personnel were in the restaurant, the service concept of knowledge services dedicated to teach and develop, can also increase consumer willingness to buy.
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黃雁皇. "The Luxury of a Restaurant for the Relationship Quality Impact - The Moderating Effect of Price." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/927tu9.
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碩士正修科技大學
經營管理研究所
105
One of the main GDP of Taiwan is from the Service Industry. Due to the structure of the family, less child and the changings of habits. Therefore, the restaurant rapidly established. The air in the restaurant and its delicious foods can both rise the consumer’s experiences. Then indirectly rise the positive consumer's sentiments, satisfactions and commercial actions. Therefore, how to enhance the restaurant's air and food-experience is one of the important issues of modern restaurant management. This study is mainly to explore the restaurant decoration and luxury of the quality of the impact and the price as a moderating variables. In this study my assistant random sampling investigate the consumers during their lunch and dinner time at school, Taiwan High Speed Rail, MRT station and train station in Kaohsiung. In this paper, 480 questionnaires issued. After the questionnaire collected, and data surveyed. The remaining valid questionnaires were 468 copies. Invalid questionnaires are 12 copies. The effective percentage is 97.5%.The results of this study shows that: 1. The decor of the restaurant related to the Relationship quality. 2. A luxury restaurant will affect the price of the Relationship qualities. No matter the price is high, medium or low price. The Relationship qualities are mostly base on the degree of the luxury.
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Lin, Tsung-I., and 林宗億. "Competitive and Cooperative Relationship between Vendor and Central Manufacturer under Price、 Quality and Capacity factor." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/57027344098909233242.
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碩士東海大學
工業工程與經營資訊學系
96
This study examines a two-echelon supply chain system including a central manufacturer and its two outsourced manufacturers completing with each other. We assume that the price dependent demand only occurs at the central manufacturer. Game theory is employed to analyze the cooperative and non-cooperative behaviors among these three members. In addition, we consider quality and capacity to construct three different profit models, namely, Cournot, Collusion and Stackelberg. The goal is to achieve the maximization profit for the entire supply chain members in different situations; therefore it can form strategic bases for each member to make their own decisions. There is a great amount of literature for supply chain management study. However, the current studies investigate the competitive behavior of the supply chain system are relatively few. The main focus of this research is to examine relationships among the central manufacturer and vendors in this two-echelon supply chain system. Models are constructed to examine the profit and different behaviors considering price, quality and capability. We find that Stackelberg behavior can achieve the maximization profit under the certain situations in the supply chain between vendors. This result differ use the cooperative behavior can achieve the maximization profit of supply chain management. Therefore, this research provides some new insights for decision-maker to achieve their optimal benefits under the competitive situation.
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chen, bo-ting, and 陳柏廷. "Price perceptions, relationship quality and habit influence to the customer loyalty of the café chain store." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/42988019177135557937.
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碩士國立屏東商業技術學院
行銷與流通管理系
96
This research takes different café chain store consumers as an example in Kaohsiung. Analyzing price perceptions, relationship quality and habit influence to the customer loyalty. We also introduce the wireless equipment in this research. Five well-known café chain stores are chosen, according to the price level: proper and higher price. The former are 85OC, BRUNCH and CROWN café chain stores, and the later are GOODY GOODY and STARBUCK café chain stores. We get 290 valid questionnaires, and separate them into two groups, 157 for proper price one and 116 for the other. After statistical analysis, hypothesis H1 and H3 in higher price coffee stores are rejected, and hypothesis H1 to H5 in proper price coffee stores not. We find that the sample of proper price café chain store is closer to the model in this research. The results indicate that “price perceptions” affects “relationship quality” in customer mind and it also affect “customer loyalty”. The other factors that affect “customer loyalty” are “habit” and “relationship quality”, and “relationship quality” affects “habit”. Hypothesis H6 is rejected, because of that the café chain store provides wireless network equipment can’t change consumers’ loyalty, but it will directly influence customer loyalty in higher café chain stores.
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hsu, Jean-wey, and 許展維. "The Study in the Relationship among Service Quality, Price, Customer Satisfaction and Customer Loyalty of Bancassurance." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/49585549024515930390.
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碩士靜宜大學
企業管理學系
89
Recently banks are in face of economic depression, industries’ slow demands of funds, the ratio of overdue loan has gone up gradually, different ways that industries changed for collecting fund, etc., Those factors make banks that maintain their management by interest rate between deposit and loan hard to survive. Obviously it is not in conformity with economic benefit. Furthermore, the Ministry of Finance expects international competition for finance & banking in future, it allows finance & banks it works in concert with market’s requirement. Through studies of Zeithaml and Bitner（1996）, Fay（1994）and Abdullah, Mokhtar, Asmjad and Husain（2000）, this study found the relationship of service quality, price, customer satisfaction, and customer loyalty is disputed. Therefore, this study which is based Bancassurance, and through study of connection of four variables, is to define their relationship to offer banking reference in managing. The significant conclusions obtained by this study are : 1. Service quality and price significant effect customer satisfaction. 2. Customer satisfaction significant effect customer loyalty.
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Wei, Chia-ling, and 魏佳玲. "How the School District Quality Influence the Relationship between Size of the House and the Housing Price." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/63351013878818215080.
Full textAbstract:
碩士國立臺灣科技大學
企業管理系
101
The objective of this research is to examine how the overall economic and socio-demographic factors, housing characteristics, and the school district quality affect housing price. In addition, this research try to analyze how does the school district quality influence the relationship between housing characteristics and the housing price. We adopt Hedonic Price Method by Rosen (1974) with linear regression model and semi-log model to analyze the effects of variables and the housing price. The academic contribution is to confirm the relationship is linear or non-linear relationship. Relationship between air quality and total housing price, median household income and total housing price or price per square feet, house size and total housing price, ratio of house size to lot size and total housing price are all linear relationship. As to the relationship between water quality, violent crime rates, property crime rates, vacancy rate, white ratio, and elementary school district quality and total housing price or price per square feet are the non-linear relationship. Relationship between high school district quality and price per square feet, ratio of house size to the lot size within the good elementary school district quality and total housing price are the non-linear relationship, too. Contribution in practical field is as follows: First, this research considers not only homebuyers but also house builders. This research finds out that home buyers prefer the quality of elementary and senior high school district. Besides, house builders should construct larger house size but lower ratio between house to the lot size. However, the relationship between the quality of junior school district and the housing price is adverse. Second, builders should consider both the total price and price per square feet. From the regression results, it indicates that there is an incentive for builders to raise the price per square feet in the good senior school district, but it might decrease the total housing price. It implicates that making building house size decision depends on the costs of the size. In this way, builders can use every square feet efficiently and achieve the maximum benefit.
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LI, MIN-CHUAN, and 李旻娟. "The effect of beauty salon degree of luxury on relationship quality: Using price as a moderator variable." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/67tb93.
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碩士正修科技大學
經營管理研究所
104
This study investigated the influence of the degree of luxury of beauty salon interior design on relationship quality using price as a moderator variable (i.e., interference) in the presence of no service failures, severe service failures, and non-severe service failures. Descriptive statistics, two-way ANOVA, and independent t tests were used in this study. Convenience sampling was used to collect consumers in Kaohsiung, Taiwan. A total of 400 questionnaires were distributed and at department stores and train and mass rapid transit stations. All questionnaires were returned and after preliminary processing and exclusion of incomplete or ineffective questionnaires, a total of 260 were included in this study for an effective return rate of 65%. The results indicated that: 1. The degree of luxury of beauty salon interior design and relationship quality are positively correlated. 2. With non-severe service failures or severe service failures, customers have better relationship quality with beauty salons with luxurious interior design than with beauty salons without luxurious interior design. 3. With severe service failures, luxurious beauty salons can adopt low pricing strategies to offset decreases in relationship quality.
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Chou, Wen-liang, and 周文亮. "An Empirical Study the relationship among Service Quality, Price, Corporate Image, and Customer Satisfaction on Power Dispatch." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/nxbvkf.
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碩士國立中山大學
企業管理學系研究所
96
Abstract Power electricity is the main energy for steel factory, the service quality on power dispatch to be linked with the whole performance of steel factory, face more serious challenge from the global competition, for managing the competition of inner and outer environment and creating corporate competitive advantages, how to provide higher service quality to reach customer satisfaction, become the key performance index for Power Dispatch Department in the future. This study represents an empirical assessment of service quality and customer satisfaction. The main structure and assessment are based on the PZB conceptual mode of service quality evaluation form “ SERVQUAL ” and customer satisfaction theory, research objects are the customers of power consumer in steel factory, the study explored the relationship among customer satisfaction, service quality, corporate image, and price. The main conclusions are as follows: 1. Service quality has a positive effect on customer satisfaction; Corporate image and price of service have positive effect on customer satisfaction; The price of service directly influences service quality. 2. There are five dimensions extracted to evaluate the service quality on power dispatch, including reliability, empathy, responsiveness, assurance and safety tangibles. To evaluate the customer satisfaction, there are two out of five dimensions were statistically significant related to customer satisfaction. 3. The impact on customer satisfaction, the corporate image is the most important factor to customer satisfaction, service quality next and price last from this study. 4. This research compares SERVQUAL and SERVPERF evaluating models of service quality, the result is “ SERVPERF ” has higher explanation ability (42.2%) on customer satisfaction, and empathy is a more important factor than responsiveness , but this is reverse of SERVQUAL. 5. Partial demographic statistics variable have significant differences to service quality, price, Corporate image, and customer satisfaction. Keywords: Service quality, Customer satisfaction, Corporate image
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Lee, Hui-Chen, and 李慧真. "The Study of the Relationship between Price, Perceived Quality, Perceived Value and Purchase Intension for LCD TV." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/89212039939377790001.
Full textAbstract:
碩士中國文化大學
企業實務管理數位學習碩士在職專班
103
Thanks to recent technological innovations and the rapid developments of Optoelectronic industry, thin film transistor liquid-crystal-display televisions (TFT-LCD TV) has become one of the necessaries for households in the 21th Century. However, increasing products and intensive competition also bring business challenges in the global TFT-LCD TV market. To systematically analyze critical factors affecting TFT-LCD TV customers’ purchasing intention, 511 samples were collected from a comprehensive questionnaire survey in Taiwan. Statistical correlation analysis and Structural equation modeling (SEM) were conducted to investigate the relationships between product price, perceived quality, perceived value, and customers’ purchasing intention. The results suggest that, compared with price factor, the levels of perceived quality and perceived value have more significant impacts to improving customers’ purchasing intention. Although no significant relationship between product price and customers’ purchasing intention has been identified, the price of TFT-LCD TV can positively affect the levels of perceived quality and perceived value. The research results support implications for better quality strategies in TFT-LCD TV market instead of low price strategies.
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Liu, Chin-Te, and 劉進德. "The Influence of Price Perception and Service Quality on Customer Relationship Management － Lighting Industry as An Example." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/62418626592218180138.
Full textAbstract:
碩士國立高雄第一科技大學
行銷與流通管理所
95
The internal factors such as the increasing of labor wage, the appreciation of the New Taiwan Dollar plus the external factor like the fastest development of industrialization in Southeast Asia and mainland China result in many Taiwan lighting manufacturers not only move to Southeast Asia and mainland China to take an advantage of lower production cost but also export those low cost products sell back to Taiwan to gain more competitive bargain power in the market. Due to the impact of fierce competition and marginal profit, the overall worldwide competitiveness of traditional industry in Taiwan has declined dramatically. The product-driven market strategy in the past has been transferred to the customer-driven, customer-first conception. The ratio of market share has no longer been an index to guarantee enterprise will make profits in the future. The customer’s loyalty greatly decreases because of the easy access of market information and price comparison. Hence enterprises emphasis and rely on Customer Relationship Management, pay more attention to customers’interactions and services, innovate new products, promote the best quality of customer service constantly, and treat the Customer Relationship Management as the enterprise fundamental and long term goal to run its own business. The main focus of this research will refer to manufacturers and distributors of the lighting industry and to discuss the influence among price perception, service quality and Customer Relationship Management, and moreover put all of relevant documents regarding price perception, service quality and Customer Relationship Management together. Then design suitable measurement and conduct the manufacturer/distributor survey accordingly. After collecting and analysis, this research shows the following conclusions: First,the price perception of the lighting industry has significant influence on service quality. Second,the price perception of the lighting industry has significant influence on Customer Relationship Management. Third,the service quality of the lighting industry has significant influence on Customer Relationship Management. Finally,the price perception and the service quality of the lighting industry have significant influence on Customer Relationship Management.
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Kuo, Yeung-Fwu, and 郭永福. "The Relationship between Perceived Quality 、Price Acceptability to Purchase Intention - the Empirical Research of Digital Cable TV Service." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/48175755328750529120.
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碩士國立臺灣科技大學
工業管理系
96
This study focused mainly on the exploration of audiences’ points of view about the purchase intention of digital cable television service with respect to the effect between the perceived quality and price acceptability. The Taipei metropolitan residents were set as the population for this study, with convenience samples chose from employees of hi-tech firms, financial firms, and traditional industrial firms, teachers and students of senior high school and community college and residents of communities. There were 220 questionnaires sent to audiences in the Taipei metropolitan area with regard to the purchase intention of digital cable television service, 191 questionnaires were returned that with a return rate of 86.8%. The 183 of 191 returned questionnaires were valid that with the valid rate of 95.8%. The SPSS 16.0 for Windows and AMOS 16.0 for Windows were used to examine three hypotheses through the use of descriptive statistics, factor analysis, reliability analysis, and AMOS structural equation modeling for analysis, and the findings were given below. Based on the audiences’ points of view about digital cable television service: 1.The purchase intention significantly positive affected by perceived quality. 2.There is positive effect between the perceived quality and the price acceptability. 3.The purchase intention has no positive effect by price acceptability.
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Cheng, Wang Li, and 王莉珍. "The Relationship among Price、Brand、Quality、Sacrifice、Risky、Value to Purchase Intention- the Empirical Research of The Smart-Phone." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/31108426471736792754.
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碩士南台科技大學
高階主管企管碩士班
96
This research will be with consumer's view, probe into relevant the smart-phone goods purchasing intention with influence of perceived price, brand image, perceived quality, perceived sacrifice, perceived value, And exert an influence and prove from the perceive value while joining perceived risk and word of mouth. This research adopted to the random questionnaire to sample and carry on the investigation to different administrative divisions separately with people living in Tainan city, Send out 400 questionnaires, got back 365’s, 92% of rate of recovery, rejected non completed, The effective sample is 350, the effective rate of recovery is 87%. According to the necessary research purpose using SPSS10.0 software to carry out proper statistical analysis, that including factor analysis,SEM, ANOVA anaysis,to find the influence and related among brand image ,perceived price, perceived quality, perceived value and purchasing intention while consumers purchasing the smart-phone. The result of study is found: 1. Monroe and Krishnan (1985)“The Effect of Price on Subjective Product Evaluation”and Dodds et al. (1991)“Effect of Price, Brands and Store Information on Buyers”, is obtain the same conclusion on the research what apply to the purchase intention of the Smart-phone products. 2. The brand image had significantly positive effect on the perceived quality. 3. The perceived risks had significantly positive effect on the perceived value 4. The price is an evaluating important clue of quality, according to the perceived price; consumer feels the price high the quality should be high, too. 5. When the perceived quality is higher, will influence the consumer’s perceived vale and purchasing intention higher, too. 6. When the perceived value is higher, will be influencing the consumer’s purchasing intention higher, too.
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Huang, Yi-Hua, and 黃怡華. "The Relationship between Political Connections and Stock Price Crash Risk : Using financial report quality and managerial ability as Moderators." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/vdmyk6.
Full textAbstract:
碩士國立臺北科技大學
經營管理系碩士班
106
This paper uses Taiwanese listed companies from 2001 to 2017 as a research sample. It mainly discusses the relationship between political connections and the stock price crash risk, and further analyzes the impact of political connections and the stock price crash risk on the influence of financial reporting quality and managerial ability. The results show that when the company is an electronics industry, companies with higher political connections will increase the stock price crash risk. The meaning that political connected companies will reduce the transmission of private news within the company to investors and increase the possibility of information asymmetry, leading to the stock price crash risk has increased. In addition, it has been further discovered that companies with higher political connections have higher the stock price crash risk in their financial reports in the electronics industry. This means that the internal and external monitoring mechanisms of politically connected companies are looser and tend to generate self-interest. This will reduce the quality of financial reports and increase the stock price crash risk. Finally, managerial ability has no significant impact on political connections and the stock price crash risk in the electronics industry.
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Chiao, Chun-Yuan, and 喬俊淵. "A Study of the Relationship among Perceived Price, Service Quality,Complaint Attitude and Complaint Behavior in Overseas Traveling Consumers." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/00376410600134619214.
Full textAbstract:
碩士中國文化大學
觀光事業研究所
95
Recently, with the raising of consumers’ awareness, the number of overseas traveling consumption dispute case is increasing year by year. How to solve the consumers complains and maintain the market share are becoming the important strategies for business currently. The purpose of this study intends to investigate the nature of relationship among perceived price, service quality, complaint attitude and complaint behavior in overseas traveling consumer. Data of total 312 questionnaires were analyzed. The research findings are as the following items below： (1) To the consumer attitude towards the complaint, perceived price has the right remarkable influence relationship. (2) To the consumer behavior, the perceived price has no direct influence to complaint behavior, for the complaint attitude is the indirect influence factor for the relationship between the perceived price and the complaint behavior. (3) To the consumer attitude and behavior, the service quality has not direct influence to complaint attitude and behavior, for the consumer satisfaction is the indirect influence factor for the relationship among the service quality, complaint attitude and behavior. (4) To the consumer behavior and attitude towards the complaint, perceived price has the right remarkable influence more than service quality. (5) To the complaint behavior, complaint attitude has the right remarkable influence relationship. (6) Overseas travel consumer complaint behavior can be divided into three parts--private complaint (negative attitude towards the complaint), complaining to business (positive attitude towards the complaint), and complaining to a third party (positive and negative attitude towards the complaint).
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Wang, Hsueh-Yu, and 王靖宇. "A Study on Relationship among Quality Perception, Price Perception, Customer Satisfaction and Repeated Purchase Intention for Online Group-Buying Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/65162435738159012075.
Full textAbstract:
碩士義守大學
資訊管理學系碩士班
98
The most popular online auction of a recent online shopping behavior, manner by the major auction sites, eg: eBay, yahoo other sites to recruit many members, from members of the Internet to auction their goods, carried out by the large number of buyers to buy. This study of online shopping behavior is another recent major BBS and website can see the online group buying behavior. This is the main BBS or website purchase, initiated the purchase of various goods and seek the rest of the buyers want to buy these goods were bought together. This study will survey the way people in the Greater Kaohsiung area, and our country well-known BBS site-"PTT NTU Industry Square" and "Kaohsiung board" to seek merger and acquisition experience had a network of people as research subjects of consumer the perceived price, perceived quality and customer satisfaction relationship between the interaction in order to determine the factors affecting repurchase intentions. In this study, statistical analysis, reliability analysis, Pearson correlation analysis, regression analysis to analyze the data in order to clarify the relationship between various factors, and finally to co-purchase network providers, co-purchase Web site and consumer recommendations.
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Kan, Mei-Ling, and 甘美玲. "The Relationship among Perceived Price、Perceived Quality and Perceived Value to Purchase Intention-the Empirical Research of Digital -Technology Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/75315878830379437609.
Full textAbstract:
碩士國立成功大學
高階管理碩士在職專班
94
This research will be with consumer's view, probe into relevant the digital technological goods purchasing intention with influence of perceived price, perceived quality and perceived value. And exert an influence and prove from the perceive value while joining perceived risk and word of mouth. This research adopted to the random questionnaire to sample and carry on the investigation to different administrative divisions separately with people living in Tainan city , Send out 600 questionnaires, got back 550’s, 92% of rate of recovery, rejected non completed, The effective sample is 450, the effective rate of recovery is 81.8%. According to the necessary research purpose using SPSS10.0 software to carry out proper statistical analysis, that including factor analysis, Canonical correlation analysis, variance- Anova and Manova anaysis, to find the influence and related among perceived price, perceived quality, perceived value and purchasing intention while comsuers purchase the digital products. The result of this study is found: (1) The price is an evaluating important clue of quality, according to the perceived price, consumer feels the price high the quality should be high, too. (2) While consumers approve the idea of the high price with high quality, Just there are apparent purchasing intention when consumers approve the quality and value of this goods. (3)When the perceived quality is higher, will influence the consumer’s perceived vale and purchasing intention higher, too. (4) When the perceived vale is higher, will be influencing the consumer’s purchasing intention higher, too. (5)The perceived risk and word of mouth have apparent influence on consumer's perceived value, the perceived is another important parameter that products external clue and perceived value bind.
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Chiou, Yi-Chieh, and 邱奕傑. "Explore the Relationship among Enterprise Image, Service Quality,Price Perception, Perceived Valued, Customer Satisfaction and Customer loyalty:A Case Study of Costco." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/crym55.
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Chang, Jui Ling, and 張睿玲. "The Effects of Corporate Image, Perceived Price, Service Quality on Relationship Inertia and Customer Lifetime Value - An Example of Vivian SPA." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/84239977726989674251.
Full textAbstract:
碩士正修科技大學
化妝品與時尚彩妝研究所
103
Abstract With the medical beauty becoming popular, the beauty products in direct marketing, online shopping and other operations have been threatening the traditional beauty SPA business models. The small or medium- sized beauty stores are facing a fierce competition in the beauty markets, and it has become a crucial issue for the beauty business to make efforts to attract their loyal customers. The investigation of the variables that affect the lifetime value of customers helps to understand the customer needs and business continuity requirements. Studies have shown that the factors that impact the lifetime value of customers include the service quality, relationship marketing, customer relationship management, enterprise image, etc. Customer relationship inertia has also been studied to affect the customer lifetime value in the delivery service industry of convenience store and post office. However, the impact of the perception of price and customer relationship inertia on the customer lifetime value has not yet been explored in the beauty SPA industry. Therefore, this study took the example from the customers of the Vivian Beauty SPA Center and aimed to investigate the impacts of the corporate image, perceived price, and service quality on the customer lifetime value. This study was conducted to collect the questionnaires completed by the customers after the beauty services from Vivian Beauty SPA Center. The sample size is 350, and the age distribution of the participants ranges from 20 to 70 years. The statistic methods in the study included the T-test, one-way analysis of variance, two-factor analysis of variance, correlation analysis, regression analysis, hierarchical regression analysis, cluster analysis, and SEM analysis methods, with the process of the SPSS and AMOS software. The results were as follows: 1. The customers’ characteristics are significantly associated with the corporate image, perception of price, service quality, relationship inertia and customer loyalty value. 2. The main effect and interaction of the combined customers’ characteristics (age & educational background, age & salary, age and marriage, marriage and educational background, marriage and career, or marriage and salaries) are significantly associated with the corporate image, perception of price, service quality, relationship inertia and customer loyalty. 3. Positive correlations exist between the corporate image, perception of price, service quality, and relationship inertia and the customer loyalty value. 4. The corporate image, perception of price, service quality, and relationship inertia exist positive influence on the customer loyalty value. 5. The cluster characteristics of corporate image, perception of price, service quality, relationship inertia exits significantly different association with customer loyalty value. 6. By SEM analysis, the influences among corporate image, perception of price, service quality, and relationship inertia exist significantly positive impactson customer loyalty value. Key words: Beauty SPA Center, Corporate Image, Service Quality, Customer loyalty value
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CHUNG, HUI-CHIN, and 鍾惠琴. "Arrange for hospital beds waiting experience, the relationship between patient service quality, reasonable price and loyalty of ─ South District Teaching Hospital Case." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/6pva5n.
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碩士國立雲林科技大學
工業工程與管理系
104
In today's society for people, "time is money" ,So whether it is food, clothing, shelter, when you need to "wait" for the consumer is a waste of time, So "wait" is the biggest nightmare for many consumers, let alone to the hospital. When the patient to the hospital for physical ailments have dragged in a crowded hospital waiting to see the clinic, checking or medical care before hospitalization, This way, patients and their families the most tired and helpless, Thus the process of medical services for patients complain most frequently and is required to improve the waiting time is too long, So wait in line not only directly affect the quality of hospital services, but the main reason is the most direct impact on the patient's negative sentiment，Therefore, patients who are waiting for is a negative experience, the hospital is it not a negative evaluation, And in the health care system is still waiting for the queue to become one of the important indicators of the quality of patient hospital services evaluation. In this study, cross-sectional study, For hospitalized patients of a regional teaching hospital of the questionnaire distribution, Total issuance of 250 copies, 220 copies of questionnaires recovered meter, Wherein 200 valid questionnaires, the effective rate of 80.00%, and after the data obtained from descriptive analysis, T test, correlation analysis, regression analysis to test the hypothesis of this study is derived. The results of this study showed that 200 respondents in, Female, married, college education for the next, 48 years old, living up to the non-Chiayi County, And without waiting for a few days, medical and health care beds for the majority of non-living, The reasons patients choose to "No wait a few days", "from the past", "live non-healthcare bed" as a majority, This shows that patients choose the hospital back to the clinic and the hospital belongs to loyal customers, And the majority of patients on waiting several days of hospitalization and is no distance from the neighboring villages and towns within 30 minutes. In addition, the results show, Age and direct and positive impact on the quality of service of residence; The quality of service can also be a direct and positive effect on loyalty, That will affect the quality of service and loyalty. Keywords: Wait experience, service quality and reasonable price, loyalty.
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Shih-WeiHuang and 黃士瑋. "The Study on the relationship of Service Quality, Customer Perceived Price, Brand Trust, and Brand Value- In the case on Beverage Industry." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4jy35p.
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Chen, Chen-Chiu, and 陳振球. "The Relationship among Perceived Price, Perceived Quality and Perceived Value to Customer Satisfaction and Customer Loyalty - a Case Study of Popsicle Industry in Hualien." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/g24anm.
Full textAbstract:
碩士國立東華大學
企業管理學系
101
When summer comes sales of popsicle rises steeply. Large traditional factories with lots of financial resources grab the business opportunities by cooperating with discount stores and convenient stores, since preservation of popsicle requires low temperature. Common popsicle producers also join the market to compete with them, and they expand their market share by the way of home delivery. This study enrolled a popsicle producer as subject to investigate various perceptions of his clients on such as prices, delivery time, tastes, and hygiene when they purchase ice products, in order to figure out whether the clients feel the ice products worth the prices, further measure their satisfaction, their willingness of re-order and that of future praise marketing, and so on. Correlation between aspects and their influence on each other was figured out through statistics methods. The results were presented to the ice producer for reference. This study issued questionnaires by mail. Total 1500 questionnaires were sent to the clients and 488 were recycled, of which 468 were effective which comes to 31.2% of response rate. Statistical data shows clients’ high satisfaction on the ice products and high willingness of re-ordering and recommending them to their relatives and friends. The result greatly acknowledges to the producer. However, the clients expressed low satisfaction on two items, melted ice products and product shortage, which should be improved by the producer. The empirical findings of this study are: (a) perceived monetary price has negative effect on perceived value, while the effect of perceived non-monetary price on perceived value is not significant; (b) perceived product quality has positive effect on perceived value; (c) perceived value has positive effect on clients’ satisfaction; (d) clients’ satisfaction has positive effect on willingness re-order and praise recommendation. Of which, perceived monetary price has the most significant effect on perceived value, indicating clients most concern prices of the ice products when considering the value of their purchase, followed by quality.
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HSIEH, PEI-CHAN, and 謝沛展. "The Relationship among Perceived Price,Perceived Quality,Perceived Sacrifice and Perceived Value to Customer Satisfaction and Customer Loyalty - a Case Study of LINE stickers." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/32866666832749758002.
Full textAbstract:
碩士高苑科技大學
經營管理研究所
104
Studies are abundant on the correlation between perceived price, perceived quality, perceived sacrifice, perceived value, consumer satisfaction, repurchase intention, and recommendation intention. While most of the studies are pertaining to real merchandise or certain services, few, however, are centered on non-physical, virtual goods, such as virtual treasures in online games and emoji stickers for smartphones. In recent years, instant messaging apps have gained greater and greater popularity and one of them is the LINE app, created by LINE Corporation. The company has branched out and reached up to five hundred million users worldwide. One of the primary reasons for its success is its one-of-a-kind emoji sticker system. The case study, centering on LINE stickers, aims to analyze the correlation among the abovementioned facets from the perspectives of the LINE app users and consumers. The credibility and validity of the 355 valid questionnaires recovered are analyzed through SPSS. The correlations between these facets are studied with SEM. The findings are as follows: 1. Perceived price has a positive effect on perceived quality. 2. The hypothesis fails that perceived price has a positive effect on perceived sacrifice. 3. The hypothesis fails that perceived price has a negative effect on perceived value. 4. Perceived quality has a positive effect on perceived value. 5. The hypothesis is rejected that perceived value has a negative effect on perceived value. 6. Perceived value has a positive effect on consumer satisfaction. 7. Consumer satisfaction has a positive effect on repurchase intention. 8. Consumer satisfaction has a positive effect on recommendation intention. Based on these findings, it can be concluded that there is no current need to change the pricing of LINE stickers. Besides, the quality of LINE stickers affects the value of using them. Last but not least, increasing the value of using LINE stickers can add to the loyalty of their consumers.
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Chuang, Yu-Che, and 莊育澤. "A Study On The Relationship Among Service Quality, Brand Image, Perceived Price And Customer Satisfaction -take Tainan is the Cram school as the example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/34479328559119358426.
Full textAbstract:
碩士立德大學
國際企業管理研究所
97
As a result of the recent years educational reform, has implemented the diverse enrollment program plan, except provides the junior high school students the diverse enrollment program way, but on the other hand, also, because the diverse enrollment program , must raise more talent and skill to be able with others competition, therefore creates makes up teaches industry even more prosperous. This research's subject is “the parents chooses of factor analysis the cram schools”, chooses the supplementary class the parents the consideration factor to induce into the following four factors：”Service Quality”, “Brand Image”, “Perceived Price”, “Customer Satisfaction”. Makes up take the Tainan junior high school students teaches industry the student guardian as the investigation object, by the questionnaire provide's way, and uses the statistical analysis method (factor analysis, the T examination, regression analysis), analyzes guardian's answer to understand that the management makes up the factor which teaches industry to consider. This research after Tainan junior high school students class counsels two kind of different states strengthen the class are the object, the discussion make up teach industry the Service Quality, Brand Image, Perceived Price, Customer Satisfaction. Actual provide questionnaire total 200, the technique strengthens the class to send out 100, recycles 80, the writing coherence strengthens the class to send out 100, recycles 100. The returns-ratio is 90%. After empirical analysis, this research synthesis discovery result as follows arranges in order: 1. Customer Satisfaction and Brand Image and Service Quality related, when the Brand Image and the Service Quality are higher, Then the Customer Satisfaction is also higher. 2. Customer Satisfaction and Perceived Price and Service Quality related, when the Perceived Price and the Service Quality are higher, then the Customer Satisfaction is also higher. 3. Service Quality and the Brand Image, Perceived Price are related, when the Brand Image and Perceived Price receive the student, the parents faith, then the Service Quality level is also higher. Expected that this findings might provide the cram schools to be related the entrepreneur and later student advanced related research reference.
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Lin, Hsueh-Hung, and 林學宏. "Fashion jewelry industry of brand awareness, service quality, the relationship between the purchase intention - mediation effect of customer satisfaction and moderation effect of the product price." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/w9njz7.
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碩士遠東科技大學
行銷與流通管理系碩士班
105
Taiwan’s early jewelry and gold ornaments industry ran the business as traditional jewellery stores. To most customers, their requirements for traditional gold ornaments were the fineness and cheap wages, which also meant that brand awareness and service satisfaction were never their consideration. In recent decades, with the introduction of foreign famous brands, consumers has begun paying attention to brands. Local jewelry industry has also applied the brand consciousness, realizing they can only have a place in the market by creating their own brands, raising their awareness, service quality and consumer satisfaction. Consumers of fashion jewelry industry were the subjects, brand awareness, service quality as independent variables, purchase willingness as dependent variable, consumer satisfaction as the mediating variable, and the product price as the extraneous variable. This research is to investigate the relationships among the impact of the above. The participants in this study were consumers of jewelry area from the department stores around Taiwan. The result of this research revealed that: (1) Brand awareness has significantly positive effect on consumer satisfaction. (2) Service quality has significantly positive effect on consumer satisfaction. (3) Consumer satisfaction has significantly positive effect on purchase willingness. (4) Brand awareness has significantly positive effect on purchase willingness. (5) Service quality has significantly positive effect on purchase willingness. (6) Consumer satisfaction has completed mediating effect between service quality and purchase willingness. (7) Product price has interference effect between consumer satisfaction and purchase willingness.
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Li, Jr Shiang, and 李志祥. "The Research for the Relationship Among the Control of Floor Area,the Housing Quality,Housing Price ─ Also Disscussing the Profit-Feedback Caused from Zoning Change(Planning Gain)." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/28670197533958066201.
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碩士淡江大學
建築(工程)學系
83
The dominant factor of housing price is determined by demand and supply. Because of the scarcity of land and the control of floor area, they set the limit for housing supply.In the mean- time, people gradually pay much attention to their quality of residential coming with the growth of national income and ba- sis need-satisfied. Therefore, this essay targets at the rela- tionships among the control of floor area,the quality of resi- dential and housing price. First,the study is basically documentary review to derive of the influencing housing price factor divided into the control of floor area and the quality of residential,furthermore esta- blish housing price and building price hedonic functions by the combination of Hedonic Price Theory ,the contribution pri- nciples of combination,land, building, and real-estate data of 1993. Finally, estimation of the feedback ratio of zoning change and total analysis for quailty of residental are to do the pr- ivate and public departments'' decision-making.
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Chang, Hsiao-Pin, and 張孝斌. "A Study of the Relationship among Service Quality, Service Price, Customer Value, Customer Satisfaction and Customer Loyalty in Mobile Telecommunication Industry: ARCOA Communications CO., LTD. as the Example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/gurmz8.
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碩士東吳大學
國際經營與貿易學系
96
The research object of this study is consumers of ARCOA Communications CO., LTD. Fill in with consumers' questionnaire, probe into the relation among service price, service quality, customer value, customer satisfaction, and customer loyalty of the Mobile Telecommunication Industry. Adopt the SPSS12.0 software of counting to carry on analysis, including descriptive statistics analysis, factor analysis, validity analysis, and reliability analysis. Finally, I use the regression analysis to check all hypotheses. Make investigations and find from 656 effective questionnaires: (1) Service price has positive effect on customer value and service quality. (2) Service quality has positive effect on customer value, customer satisfaction, and customer loyalty. (3) Customer value has positive effect on customer satisfaction and customer loyalty. (4) Customer satisfaction has positive effect on customer loyalty.
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Chen, Yi-Wei, and 陳翊瑋. "The Study on the Relationship of Service Quality, Perceived price, Customer Satisfaction and Repurchase Intention of Online Bookstore for the National College Students in Taipei: The Case of books.com.tw." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/02116926467146722425.
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碩士國立交通大學
經營管理研究所
96
Because the rise of online bookstore in the recent years, everyone has been used to buy books through e-commerce. Online bookstore will become a mature market In the future and presents tremendous business opportunities. In order to find critical success factor of online bookstore, this study focuses on the relationship of service quality, perceived price, customer satisfaction and repurchase intention of Online Bookstore. This study reviews the literatures about online bookstore, then the study applies the theory of each factor. Research methodology of the model development is based on Web-based scale by Li, Tan and Xie(2002), perceived price scale by Varki and Colgate(2001), overall customer satisfaction scale by Czepiel & Rosenberg(1974), and repurchase intention scale by Dodds et al.(1991).There are 463 valid samples which are collected from national college. We test our hypotheses by variance analysis and regression analysis. The following are this study empirical finding: (1)The service quality of online bookstore has a significantly positive impact on customer satisfaction. (2)The perceived price of customer has a significantly positive impact on customer satisfaction. (3)Customer satisfaction has a significantly positive impact on repurchase intention. Finally, this study also provides some practical suggestion of service to online bookstore.
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Wang, L. S., and 王立生. "The Relationships Between Price and Perceived Quality in software Packages Evaluations." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/75956194908920477955.
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