Relevant bibliographies by topics / Pricing strategy and tactics of pricing

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Academic literature on the topic 'Pricing strategy and tactics of pricing'

Author: Grafiati
Published: 28 May 2022
Last updated: 29 May 2022

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Journal articles on the topic "Pricing strategy and tactics of pricing"

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Gourley, David, and Thomas T. Nagle. "The Strategy and Tactics of Pricing." Journal of Marketing 52, no. 3 (July 1988): 133. http://dx.doi.org/10.2307/1251457.

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Lusch, Robert F., Bernard J. Jaworski, and David Gourley. "Book Review: The Strategy and Tactics of Pricing." Journal of Marketing 52, no. 3 (July 1988): 133–34. http://dx.doi.org/10.1177/002224298805200313.

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Vroome, Valérie, and Geert Cauwenbergh. "Drug pricing and reimbursement in Europe: Strategy and tactics." Journal of Communication in Healthcare 2, no. 4 (December 2009): 341–47. http://dx.doi.org/10.1179/cih.2009.2.4.341.

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Tarasovych, Lyudmyla. "Price policy in the marketing system of agricultural enterprises." Management Theory and Studies for Rural Business and Infrastructure Development 36, no. 3 (October 14, 2014): 672–78. http://dx.doi.org/10.15544/mts.2014.064.

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The aim of the research is to explain the peculiarities and mechanisms of price formation the system of agricultural enterprises’ marketing. Research methods have scientific and analytical comparison, induction and deduction, analysis and synthesis. Place, role, and peculiarities of price policy formation in the system of marketing of agricultural enterprises are explained. Theoretically proven that effective functioning of agricultural enterprises is determined by pricing policy formation which is efficient and corresponds to the market. The pricing policy is considered as a system of actions directed on determining prices for products and services, and on formation of pricing strategy and tactics, and also on changing the level of prices depending on the competitive position of an enterprise on the market in order to hold the desired marketing chares in strategic perspective. The key ideas of complementary connection of pricing policy of agricultural enterprises with other directions of their marketing activity are described.
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McMahon-Beattie, Una. "The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making." Journal of Revenue and Pricing Management 1, no. 3 (October 2002): 286–87. http://dx.doi.org/10.1057/palgrave.rpm.5170032.

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Bhaskar, Rahul. "Data Analysis for Dynamic Pricing in Airline." Journal of Cases on Information Technology 16, no. 1 (January 2014): 14–22. http://dx.doi.org/10.4018/jcit.2014010102.

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The competitors in the airline industry often rely on pricing strategy to capture more sales as a main mean of competition. Thus, dynamic pricing is often utilized to maximize profit while allowing better pricing against competition at the same time. In order for dynamic pricing to be effective, airline company has to take in consideration both internal and external information. Tactical pricing is an important component for airline, for it provides both short term and long term strategies to ticket pricing. The case is an exemplification of how tactical pricing plays an important role in the decision making process of an airline company.
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Aguilar-Barrientos, Sara, Juliana Villegas-Gomez, and Alejandro Arias-Salazar. "Pricing and promotion: A literature review." Aibi revista de investigación, administración e ingeniería 9, no. 3 (December 16, 2021): 59–65. http://dx.doi.org/10.15649/2346030x.2587.

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This article intends to carry out a systematic review of the literature on pricing and promotion, as variables that impact profitability in organizations. To achieve this purpose, a systematic review was performed upon the most relevant academic journals (according to Scimago and Country Rank), for the period between 2018 and 2020. The article puts into evidence the correlation between pricing and promotion, as well as the different price-promotion tactics employed by organizations (including coupons, free samples, loyalty programs, discounts and cross selling, among other practices). An array of external factors was also found that affected pricing and promotion performance, making the study more complex. Therefore, despite the correlation existing between the variables at issue, it can be concluded that the success of a price-promotion strategy does not depend exclusively upon itself, but that the results of a monetary discount can be affected by multiple environmental phenomena. Finally, the text concludes with a presentation of certain endogenous factors that can impact the results of price-promotion strategies.
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Hinterhuber, Andreas. "The strategy and tactics of pricing: A guide to growing more profitably (6e)." Journal of Revenue and Pricing Management 16, no. 6 (July 18, 2017): 640–43. http://dx.doi.org/10.1057/s41272-017-0106-0.

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Zarubina, Venera, Mikhail Zarubin, Olga Andreeva, Darkhan Akhmetov, and Ekaterina Gutnova. "Web-service promotion of SaaS service for mining design." Innovative Marketing 17, no. 4 (November 1, 2021): 49–61. http://dx.doi.org/10.21511/im.17(4).2021.05.

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The market of software for automating the processes of mining enterprises is represented by foreign solutions, which increases the dependence of Kazakhstani enterprises on third-party developers. The marketing strategy for promoting the domestic software product focus on conquering the market segment and increasing competitiveness.The study aims to develop a marketing strategy for promoting the national cloud service “3D-quarry” as a SaaS, taking into account the modern development of Kazakhstan and the globalization of the world’s economy. When writing the matrix of strategic analysis, an analysis of pricing models was used. The possibility of using various measures to promote the service was assessed. A marketing strategy for promoting software for subsoil use is proposed, including tactics of online and offline marketing. The choice of a pricing model for a SaaS product for specialized universities and small design organizations is substantiated. Within the SaaS framework, a set of indicators for evaluating the effectiveness of a marketing strategy is proposed. A comparative analysis of the payback period of the project when using different tariff plans is carried out. Planning horizon – 3 years, planned market share – 5%, conversion rate – 1%, expected payback period – 4.4 years.The developed pricing policy allows obtaining competitive advantages in comparison with the main representatives of the software market: in the segment of small design organizations – at the expense of an acceptable price, in the segment of educational institutions – at the expense of the freemium pricing model. Acknowledgment The study was carried out within the framework of the grant of the Ministry of Education and Science of the Republic of Kazakhstan on the topic IRN AP09561619 “Development of the core of the web service “3D-quarry”.
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Robbert, Thomas. "Feeling nickeled and dimed – consequences of drip pricing." Journal of Service Theory and Practice 25, no. 5 (September 14, 2015): 621–35. http://dx.doi.org/10.1108/jstp-04-2014-0071.

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Purpose – In drip pricing, companies advertise low prices for products or services and then tack on additional surcharges later in the purchase process. This tactic has not only become popular for airlines but also for other online services, such as retailers and telecommunication companies. Despite the widespread use of drip pricing in the marketplace, little is known about its effects on consumer behavior. The purpose of this paper is to compare the effects of drip pricing with those of price partitioning. Specifically, it elaborates on perceived value, perceived deception, purchase intentions, and the moderating effect of price consciousness. Design/methodology/approach – The paper develops a conceptual framework and tests four hypotheses with an experimental study on a purchase decision for a continental flight booked through an online travel agent. The experiment is based on a between-subjects design with two groups (n=130). The data are analyzed with multivariate statistics and structural equation modeling. Findings – The findings reveal that drip pricing for service offerings leads to inferior results compared with partitioned pricing in terms of perceived value, perceived deception, and, ultimately, purchase intentions. The findings also indicate that the effects differ depending on the customer’s price consciousness. Originality/value – The study draws from previous studies on partitioned pricing and replicates their findings. However, it is one of the first studies to elaborate on moderators and mediators of the consequences of drip pricing in a service context.
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Dissertations / Theses on the topic "Pricing strategy and tactics of pricing"

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Мардус, Наталія Юріївна, Наталия Юрьевна Мардус, and Nataliia Yuriivna Mardus. "Цінове позиціонування товарів виробничо-технічного призначення в системі маркетингу." Thesis, Нац. техн. ун-т "Харківський політехн. ін-т", 2013. http://essuir.sumdu.edu.ua/handle/123456789/31841.

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У дисертаційній роботі було комплексно досліджено теоретико–методичні й практичні підходи щодо ціноутворення на товари виробничо-технічного призначення з позиції маркетингу для досягнення конкурентної стратегії підприємства. Удосконалено підхід до прогнозування цільового сегменту ринку за співвідношенням «ціна–цінність». У роботі розроблено методичний підхід до визначення співвідношення ціни і цінності товару виробничо-технічного призначення, який включає в себе комплекс найбільш значимих кількісних і якісних показників товару, що співвставляються до ціни за розробленим у роботі співвідношенням «ціна–потужність–комфорт» і дозволяє за допомогою математично обґрунтованих функцій ідентифікувати позиції як існуючого так і нового товару на цільовому ринку й здійснювати цінове позиціонування, що дає змогу інтерпретувати відповідну до цільового сегменту ринку стратегію й тактики ціноутворення в системі маркетингу. Рекомендовано при ціновому позиціонуванні впровадження розробленого комплексу основних тактичних маркетингових інструментів («маркетинг–мікс») для реалізації відповідної до цільового ринку стратегій ціноутворення, які передбачають формування системи найбільш важливих маркетингових заходів за допомогою яких реалізується загальна стратегія маркетингу підприємства. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/31841
Диссертация посвящена развитию теоретико–методических положений ценообразования в системе маркетинга и их возможности реального практического использования в конкретных отраслях с учетом особенности товаров производственного назначения. В работе уточнено и дополнено толкование понятий «цена», «ценообразование», «ценовая политика», «ценовая стратегия», «ценовая тактика», которые рассматриваются комплексно с позиции маркетингового подхода к ценообразованию для достижения конкурентной стратегии предприятия. Установлено, что ценовая политика предприятия должна включать глубоко обоснованную долгосрочную ценовую стратегию и разумную ценовую тактику, каждый из этапов которой предполагает свою технологию выполнения работ. Обоснована целесообразность использования не одного, а комплекса взаимосвязанных подходов и методов ценообразования с учетом внутренних и внешних факторов, которые ориентированы за соответствующими функциональными подразделениями предприятия и участниками рынка. Систематизированы существующие методы и подходы к ценообразованию и предложена классификация факторов (внешних и внутренних), которые оказывают влияние на формирование цены, имеют отраслевые особенности и определяют выявленные в результате экономического анализа устойчивые соотношения между признаками и экономическими процессами на основе чего можно прогнозировать экономические показатели. В отличие от описанных в литературе факторы ориентированы за соответствующими функциональными подразделениями предприятия и участниками рынка, что регламентирует их ответственность за принятие решений и приобретает особое значение для предприятий-производителей технической продукции. Уточнено и дополнено подход к определению цены как составляющей системы стратегического управления и инструмента маркетингового комплекса, основанного на поиске «оптимальной» окончательной цены. В работе исследованы проблемы и перспективы развития деятельности предприятий машиностроения в Украине и в частности Харьковской области. Обосновано влияния вторичного рынка на формирование цены товара производственного назначения на первичном рынке, что должно учитываться производителями и другими участниками рынка. Усовершенствован подход к идентификации целевого сегмента рынка за соотношением «цена–ценность», на основе чего разработан методический подход, который базируется на комплексе наиболее значимых количественных и качественных показателей товара которые сопоставляются к цене за разработанным в работе соотношением «цена–мощность–комфорт» и позволяет с помощью математически обоснованных функций идентифицировать позиции как уже существующего так и нового товара на рынке, что дает возможность интерпретировать стратегию и тактику ценообразования в системе маркетинга к соответствующему сегменту рынка. Данный подход позволит осуществлять ценовое маневрирование, выгодно позиционировать товар в соответствующем сегменте, гибко реагировать на изменения рыночной среды и принимать адекватные управленческие решения. Сформированы методические рекомендации по формированию комплекса основных тактических маркетинговых инструментов («маркетинг–микс») для реализации соответствующей стратегий ценообразования, которые предусматривают формирование системы важнейших маркетинговых мероприятий для целевого рынка с помощью которых реализуется общая стратегия маркетинга предприятия. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/31841
The thesis has been comprehensively studied theoretical-methodological and practical approaches to pricing of products for industrial purposes from the standpoint of marketing for competitive strategy. Improved approach to the prediction of the target market segment for the «price-value». In this paper, methodical approach to determining the value and worth of goods for industrial purposes, which includes a set of the most important quantitative and qualitative goods that compared the price for the work developed in the ratio «price-power-comfort» and allows using mathematically based features to identify the positions of both existing and new products in the target market and exercise price positioning, which enables to interpret relevant to the target market segment strategy and tactics of pricing in the marketing system. Recommended at the price positioning of the developed set of basic tactical marketing tools («marketing mix») to implement relevant to the target market of pricing strategies, which involve the formation of the most important marketing activities by which the overall marketing strategy implemented by the company. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/31841
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Cibulková, Michaela. "The Hotel Pricing Strategy." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-191690.

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The main purpose of this thesis is an analysis of pricing strategy of Hotel Imperial and its evaluation, which should results in proposal of changes leading to increase of effectivity and hotel's income. The diploma thesis is divided into four main parts. The first two chapters are devoted to a theoretical description of pricing strategy and distribution channels used in hotel business. The third part is focused on the analysis of hotel itself and its pricing strategy. The final chapter summarises the results and contains the proposal how to improve the pricing strategy based on the results of the previous analysis.
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Jalili, Monire. "CONSUMPTION PREFERENCES, TIME AND UNCERTAINTY: IMPACTS ON RETAIL PRICING TACTICS." Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22681.

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My dissertation is a collection of three essays with analytical models at the interface of marketing and operations with a focus on pricing. The common theme in this dissertation is studying the effect of the consumer-driven demand on the optimal operational decisions of a single firm. This dissertation includes co-authored material. In my first essay, I study the role of consumers' opposing perceptions of green quality on the optimal product line decisions, i.e., products, prices and quality by analyzing the firm's optimization problem and incorporating an endogenous demand model that emerges from the consumers' preferences while considering the cost implications of introducing a green product. My second essay is on optimal timing of price discounts. Delaying discounts, i.e., giving discounts on future spending based on current spending is a prevalent retail discounting practice. For a market of rational and forward-looking consumers who repeatedly visit and purchase with the firm, we analyze the relative efficacy of delayed credits vs. a natural alternative of immediate discounts. In my third essay, I explore a firm's optimal pricing strategy when it simultaneously rents and sells a product for which consumers have a priori valuation uncertainty.
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Jonason, Andreas. "Innovative pricing." Doctoral thesis, Stockholm : Tekniska högsk, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-3221.

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Johnstone, Jeffrey Carl, and Patrick Daniel Keavney. "Pricing Strategy, Pricing Stability and Financial Condition in the Defense Aerospace Industry." Thesis, Monterey, California. Naval Postgraduate School, 1987. http://hdl.handle.net/10945/41618.

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The purpose of this research is to determine if pricing strategy and pricing stability for products in the defense aerospace industry can be predicted based on a firm's financial condition. The sample for this research includes 17 contractors and 52 missile and aircraft programs. Two separate issues are addressed. The first issue concerns the relationship between financial condition and contractor pricing strategy. The second concerns the relationship between organizational slack and pricing stability. The overall findings are: 1) That a limited amount of variation in pricing strategy can be explained through the use of a linear regression model using financial ratios; and 2) That no apparent relationship exists between organizational slack and pricing stability.
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Smit, L., and Niekerk T. Van. "Selecting a pricing strategy : a statistical approach." Journal for New Generation Sciences, Vol 12, Issue 1: Central University of Technology, Free State, Bloemfontein, 2014. http://hdl.handle.net/11462/656.

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Pricing management, as part of the marketing strategy of an organisation, is a difficult and highly complex - but also critically important - management activity, as it affects the revenue and therefore the profits of an organisation. However, scholars such as Bruck (2010), Cram (2006:5), Eugster, Kakkar and Roegner (2000:133), Hinterhuber (2004:765) and Pratt (2007) believe that the pricing function in organisations has largely been neglected by managers and academics and that price is generally set by guesswork and not by scientific means. This article maintains that the pricing function in an organisation can be successfully managed through the implementation of a pricing plan. A critically important step in the pricing plan is to select a pricing strategy or combination of pricing strategies to set the price of a product or service. A number of nonparametric statistical tests are available to assist management in the selection of the most suitable pricing strategy, or combination of pricing strategies, when determining the price of a product or service. The aim of this article is to demonstrate the use of statistical methods in selecting a pricing strategy as part of a comprehensive pricing plan. The article contains an analysis of selected literature, while taking a descriptive and statistical approach to demonstrate the use of statistical methods in selecting a pricing strategy.
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Lundahl, Alexander, and Sebastian Persson. "Customer based pricing : The implementation of standardization and adaptation in the international pricing strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-68262.

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Problem: In a world that is becoming increasingly globalized, firms try to exploit the opportunities of a more interconnected world. Although the world is becoming more homogenous differences still exist. This creates the need for studying when the two strategies of standardization and adaptation should be adopted. Purpose: This thesis investigates international pricing strategies of Swedish SMEs and the implementation of standardization and adaptation. Research Question: How are Swedish SMEs standardizing and adapting prices as part of their international pricing strategy? Methodology: This thesis is a qualitative study conducted with an abductive approach. An exploratory design was applied, researching four Swedish SMEs. Conclusions: Results shows that Swedish SMEs are not standardizing or adapting exclusively but instead the level of utilization ranges between them. When adaptation in price is being made, it is mainly to target the customers. The study also distinguished a trend where SMEs is striving for a uniform pricing strategy as well as that firms using distributors tend to acquire decreased control over the end price.
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Byström, Martin. "Module-based pricing." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-293169.

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Modularity has the possibility to fulfil a wide range of customer requirements by using relatively few input components. The benefits of modularization from an engineering perspective have been confirmed repeatedly by multiple researchers, but less attention has been drawn to the question of how to effectively price the large number of variants of top-level configurations. In terms of pricing, a common approach is to add a contribution margin to the production cost, but there are problems associated with this method. In general, there should be possibilities to: i) base price on value, not cost (i.e., price structure); ii) ensure consistency in pricing between configurations (i.e., pricing policy); and iii) maintain the prices over time (i.e., price maintenance). Contribution margin on production cost approach does not effectively fulfill these three criteria. This thesis aims to contribute to filling this research gap by introducing the concept of module-based pricing: a top-level configuration’s list price should be the sum of the prices of its modules. The model, MBPN, developed in this thesis minimizes the difference in the outcome of any existing and a new, modular based model as a neutral starting point. The model uses applied least squares method with an option to set variable limits on the module prices to achieve e.g., value-based module pricing. The results present a case of a successful transition from a contribution margin on production cost approach to module-based pricing for a configurable product.
Modularisering har möjligheten att uppfylla ett stort antal kundkrav med utgångspunkt i relativt få komponentvariationer. De ingenjörsmässiga fördelarna med detta tillvägagångssätt har bekräftats upprepade gånger i olika studier, men mindre uppmärksamhet har riktats mot hur man effektivt kan prissätta de olika varianter av konfigureringar som uppkommer med modulariseringsstrategier. Gällande prissättning av konfigurerade produkter är det vanligt att använda en bidragsmarginal på produktionskostnaden, men det finns problem associerade med denna metod. Generellt bör det finnasmöjligheter att: i) basera pris på värde, inte kostnad (dvs. prisstruktur); ii) säkerställa enhetlighet i prissättningen mellan konfigurationer (dvs. prissättningspolicy); och iii) upprätthålla priserna över tid (dvs. prisunderhåll). Bidragsmarginal på produktionskostnaden uppfyller inte dessa tre kriterier. Detta examensarbete introducerar därför konceptet modulbaserad prissättning: konfigureringens listpris utgörs av summan av dess modulers priser. Modellen, MBPN, utvecklad i detta examensarbete minimerar skillnaden i utfallet av en befintlig och en ny, modulbaserad modell som en neutral utgångspunkt. Modellen är en tillämpad minsta kvadratmetod med möjligheter att applicera variabelgränser för att uppnå t.ex. värdebaserad modulprissättning. Resultatet visar på en framgångsrik övergång från en prissättningsmodell baserad på bidragsmarginal på produktionskostnad till modulbaserad prissättning för en konfigurerbar produkt.
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Uslay, Can. "The Role of Pricing Strategy in Market Defense." Diss., Georgia Institute of Technology, 2005. http://hdl.handle.net/1853/10578.

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The price variable is among the most powerful instruments in the arsenal of the executives to achieve entry deterrence objectives. There are two main pricing strategies that firms may use to defend against a competitive market entry. The first of these options, limit pricing (or entry deterring price), may be utilized prior to competitive entry. The second option, aggressive (predatory) pricing, may be executed post-entry. The effectiveness of both of these options is still controversial. For example, the Chicago School proponents argue that these strategies are anecdotal in nature. On the other hand, the rationality of such conduct has been reliably simulated by Post-Chicagoans in game theoretic settings. The potential contributions of the marketing discipline have been recognized and called upon to help resolve the conflict. With this dissertation, I attempt to shed light on the role that price plays in preemptive and post-entry market defense of firms. As such, the questions tackled include but are not limited to: how effective is price as an entry-deterrence tool; in conjunction with firm and market specific barriers to entry; and as a post-entry retaliation mechanism? What are the facilitating conditions for limit, aggressive (predatory), competitive and supra-competitive pricing? What are the (long-term) consequences of these strategies? Following a multi-disciplinary literature review, I present a dynamic process model and test my hypotheses in a key network industry the airline industry. Building upon the advantages of multiple methods a la triangulation, I find that both limit pricing and predatory pricing can serve as effective strategies for the incumbents market defense. Predatory use of pricing in network industries may diminish consumer welfare. Results also suggest that firm specific barriers have a more significant role in market defense than market specific barriers. Insights and frameworks based on the marketing philosophy are also presented with the hope of advancing the ongoing debate between the Chicago and Post-Chicago Schools of thought.
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Webb, Paul Bruce. "Financial strength as a predictor of pricing strategy." Thesis, Monterey, Calif. : Naval Postgraduate School, 1987. http://hdl.handle.net/10945/22266.

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The purpose of this thesis is to determine if the pricing strategy used by defense aerospace contractors can be explained using information readily available from the financial statements of the corporation and from compilations of industry financial data. The sample includes seventeen defense contractors within the aerospace industry and fifty-two aircraft and missile programs. Twenty-one financial ratios were developed from corporate financial data and compared with the industry average for the same ratio. The resulting values were correlated with the slope of the price reduction curve for the programs. A seven variable linear regression model was developed which is significant in explaining pricing strategy
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Books on the topic "Pricing strategy and tactics of pricing"

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Nagle, Thomas T. The strategy and tactics of pricing. 5th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

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Shankar, Venkatesh. Dimensions and determinants of retailer pricing strategy and tactics. Cambridge, Mass: MSI, 1999.

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K, Holden Reed, ed. The strategy and tactics of pricing: A guide to profitable decision making. 2nd ed. Englewood Cliffs, N.J: Prentice Hall, 1995.

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The strategy and tactics of pricing: A guide to profitable decision making. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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Hogan, John E., Ph. D. and Zale Joseph, eds. The strategy and tactics of pricing: A guide to growing more profitably. 5th ed. Boston: Prentice Hall, 2011.

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Hogan, John E., Ph. D., ed. The strategy and tactics of pricing: A guide to growing more profitably. 4th ed. Upper Saddle River, N.J: Pearson/Prentice Hall, 2006.

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Menu pricing & strategy. 3rd ed. New York: Van Nostrand Reinhold, 1992.

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Miller, Jack E. Menu pricing & strategy. 2nd ed. New York: Van Nostrand Reinhold Co., 1987.

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Hinterhuber, Andreas, and M. Liozu Stephan. Pricing Strategy Implementation. Abingdon, Oxon; New York, NY: Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429446849.

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Miller, Jack E. Menu pricing & strategy. 4th ed. New York: Van Nostrand Reinhold, 1996.

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Book chapters on the topic "Pricing strategy and tactics of pricing"

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McDonald, Malcolm, Martin Christopher, and Margrit Bass. "Pricing strategy." In Marketing, 215–34. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_10.

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Christopher, Martin. "Pricing Strategy." In Marketing Management, 150–66. London: Macmillan Education UK, 2000. http://dx.doi.org/10.1007/978-1-137-26638-5_11.

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Mcdonald, Malcolm, and Ailsa Kolsaker. "Pricing Strategy." In MBA Marketing, 196–216. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-30028-7_11.

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Christopher, Martin, and Malcolm McDonald. "Pricing Strategy." In Marketing, 183–99. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_12.

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Paetz, Paul. "Pricing Strategy." In Disruption by Design, 167–94. Berkeley, CA: Apress, 2014. http://dx.doi.org/10.1007/978-1-4302-4633-6_7.

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Rajagopal. "Pricing Strategy." In Contemporary Marketing Strategy, 189–214. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11911-9_7.

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Calogridis, Michael. "Top-Level Pricing Strategy." In Practical Pricing, 59–64. New York: Palgrave Macmillan US, 2010. http://dx.doi.org/10.1057/9780230102347_6.

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Hinterhuber, Andreas. "Pricing large deals." In Pricing Strategy Implementation, 103–10. Abingdon, Oxon; New York, NY: Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429446849-11.

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Riehl, Gerhard. "Pricing to win." In Pricing Strategy Implementation, 111–21. Abingdon, Oxon; New York, NY: Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429446849-12.

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Hinterhuber, Andreas. "Implementing pricing strategies." In Pricing Strategy Implementation, 11–21. Abingdon, Oxon; New York, NY: Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429446849-2.

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Conference papers on the topic "Pricing strategy and tactics of pricing"

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Peng, Zhiqiang, and Xiong Yu. "Pricing Strategy of Service Provider Under Buyer-Driven Pricing Model." In 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM). IEEE, 2008. http://dx.doi.org/10.1109/wicom.2008.1986.

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Wu, Xing, Wu Zhang, and Dou Wanchun. "Pricing as a Service: Personalized Pricing Strategy in Cloud Computing." In 2012 IEEE 12th International Conference on Computer and Information Technology (CIT). IEEE, 2012. http://dx.doi.org/10.1109/cit.2012.227.

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"Analysis of Crafts Pricing Strategy." In 2019 Annual Conference of the Society for Management and Economics. The Academy of Engineering and Education (AEE), 2019. http://dx.doi.org/10.35532/jsss.v4.021.

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Yang, Wujuan, and Xiaofei Qian. "The Pricing Strategy of Software." In CSAE 2020: The 4th International Conference on Computer Science and Application Engineering. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3424978.3425017.

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Yan, Minghao. "Cruise Ship Pricing Strategy Research." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.86.

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Tan, Huashan, and Yang Yang. "Pricing Strategy of Cruise Companies." In 2nd International Conference On Systems Engineering and Modeling. Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/icsem.2013.202.

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Sun, Shusheng, and Lei Liu. "Pricing Strategy of Multi Channel Supply Chain Based on Manufacturer's Pricing Time." In 2017 International Conference on Education Science and Economic Management (ICESEM 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icesem-17.2017.59.

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Fan, Xiaojun, and Hongmin Chen. "Channel Pricing Strategy under Retailer Differentiation." In 2007 International Conference on Service Systems and Service Management. IEEE, 2007. http://dx.doi.org/10.1109/icsssm.2007.4280234.

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Huang, Shuo, and Qing Ye. "Manufacturer's direct selling and pricing strategy." In 2010 7th International Conference on Service Systems and Service Management (ICSSSM 2010). IEEE, 2010. http://dx.doi.org/10.1109/icsssm.2010.5530243.

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Belghith, Aymen, Loutfi Nuaymi, Xavier Lagrange, and Patrick Maille. "Sensitivity of a WiMAX pricing strategy." In 2009 IEEE 20th International Symposium on Personal, Indoor and Mobile Radio Communications (PIMRC 2009). IEEE, 2009. http://dx.doi.org/10.1109/pimrc.2009.5450368.

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Reports on the topic "Pricing strategy and tactics of pricing"

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Dasgupta, Sudipto, and Sheridan Titman. Pricing Strategy and Financial Policy. Cambridge, MA: National Bureau of Economic Research, March 1996. http://dx.doi.org/10.3386/w5498.

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Reynolds, Hugh W., Bruce G. Hansen, and Bruce G. Hansen. System 6: A pricing strategy for long blanks. Broomall, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experimental Station, 1986. http://dx.doi.org/10.2737/ne-rp-573.

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Reynolds, Hugh W., Bruce G. Hansen, and Bruce G. Hansen. System 6: A pricing strategy for long blanks. Broomall, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experimental Station, 1986. http://dx.doi.org/10.2737/ne-rp-573.

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Hill, L. J. Electricity pricing as a demand-side management strategy: Western lessons for developing countries. Office of Scientific and Technical Information (OSTI), December 1990. http://dx.doi.org/10.2172/6283571.

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Chiles, Thomas, Kenneth Shutika, and Philip Coleman. Riding the Electricity Market as an Energy Management Strategy: Savings from Real-Time Pricing. Office of Scientific and Technical Information (OSTI), June 2015. http://dx.doi.org/10.2172/1425679.

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Rojas-Bernal, Alejandro, and Mauricio Villamizar-Villegas. Pricing the exotic: Path-dependent American options with stochastic barriers. Banco de la República de Colombia, March 2021. http://dx.doi.org/10.32468/be.1156.

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We develop a novel pricing strategy that approximates the value of an American option with exotic features through a portfolio of European options with different maturities. Among our findings, we show that: (i) our model is numerically robust in pricing plain vanilla American options; (ii) the model matches observed bids and premiums of multidimensional options that integrate Ratchet, Asian, and Barrier characteristics; and (iii) our closed-form approximation allows for an analytical solution of the option’s greeks, which characterize the sensitivity to various risk factors. Finally, we highlight that our estimation requires less than 1% of the computational time compared to other standard methods, such as Monte Carlo simulations.
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Moses, O. D. On the Relationship between Financial Measures and Contractor Pricing Strategy: Empirical Studies in the Defense Aerospace Industry. Fort Belvoir, VA: Defense Technical Information Center, September 1987. http://dx.doi.org/10.21236/ada187770.

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